2329 digital

Price: £2.50

August 16 – August 22, 2013 • No. 2329 • www.coinslot.co.uk

Felixstowe Pier: Facing a ne

COMMENT

Theindustryneeds to beinvited tothe ball ...

23

Industry news 4Seaside amusements 10Bowling alleys report 11Latest machine charts 16B2B Listings 18For sale, wanted + opps 20Comment and opinion 22Newsweek & Diary 24

COINSLOT

Plans have beenapproved for a mod-

ernised pier in Felixstoweto be opened in approxi-mately 2015, althoughdesigner Haydn Evans saidthe new-look pier could beopen by as early as Easter2014.

Completed in 1905,Felixstowe Pier was onceone of the longest piers inthe country with its owntrain running to the end. Itwas the stopping point forthe ‘Belle’ paddle steamerswhich operated between

EAG teampredictsupbeat startto 2014EXHIBITIONS

EAG International, slated forJanuary 2014, is already

whirring into action, five monthsahead of its start date. The show’s

chairman Marin Burlinexplained: “Now in its fifth year,EAG International has become anestablished feature of the amuse-ment and leisure industry calen-dar. It’s interesting to note thatdespite being launched during aperiod of recession, the show hascontinued to grow. Many of ourexhibitors and industry col-leagues are cautiously alluding to‘green shoots’ of recovery and weare absolutely committed todelivering the best possible startto 2014.”

He added: “To date, stand book-ings are ahead of last year, with75 per cent of the show’s avail-able floor space already sold. Inaddition, we’ll be supportingexhibitors with our largest everinternational media campaigninvolving a number of new publi-cations, both terrestrial and digi-tal. The new BALPPA team are

EAG International’sorganisers have indicatedthat the show’s 2014edition, taking placeJanuary 21-23, is set tobe the best ever. With asmart new look,increased stand bookingsand added input fromBALPPA, organisers aredetermined to giveexhibiting and visitingleisure professionals thebest possible start to thenew year.

2329-p02-insie flap:Coinslot NEW 13/8/13 15:48 Page 1

ing a new make-over

ESSENTIAL GUIDE

Leo’s multi-entertainmentapproach roars with success

INDUSTRY

Bowled over 11

August 16 - August 22, 2013 • No. 2329 • www.coinslot.co.uk

8

ast coast coin-op strong-hold Felixstowe could beset to benefit from a £2m

regeneration scheme from thegovernment’s £27m Coastal Com-munities fund. The scheme isfocussed on the coastal resort’sLandguard peninsula, but aims toconnect it with the town andseafront.The town, which enjoyed an esti-mated 20,000 footfall upliftduring its carnival last week,already boasts many establishedarcade and FEC operations, suchas Felixstowe Pier Amusements,Ocean Boulevard, Family Amuse-ments and Manning’s Amuse-ments, all of which would benefitfrom the increased visitor num-bers that the investment wouldbring. It is understood that while therewill be some infrastructureimprovements, transport andaccess will be the main focus, link-ing up the harbour ferry with busroutes and cycle paths.The project is being co-ordinatedby the Felixstowe Futures projectand the Landguard Partnership,aiming to tap in to the £27mnational Coastal CommunitiesFund. The CCF aims to providecash to seaside towns to helpcreate jobs and boost theireconomies.Money for the fund comes fromthe Crown Estate’s marine assetswhich is 15 per cent bigger thisyear thanks to its growing rev-enue. The project at Felixstowewill cost more than £2m and arequest of £1,689,870 has beenmade to the CCF.A spokesman for FelixstoweFutures told local press: “The proj-ect is centred mainly around theLandguard peninsula, but with

connections to the town andseafront. The project seeks toaddress the problem of seasonal-ity by creating new patterns ofdemand for tourism and establish-ing unique selling points. Short-listed projects will be invited tostage two. Bids will then have tobe worked up in detail for submis-sion in October with awardsbeing announced in January2014.”The team is currently finalising itsideas ahead of a formal bid. Appar-ently, the main aim is to link Land-guard - which has an array ofattractions, including LandguardFort, Felixstowe Museum, naturereserve, visitor centre, port view-ing area and bird observatory - andthe main seafront.Although Landguard’s visitornumbers are around 500,000 ayear, tourism chiefs believe thiscould grow substantially if people

knew more about the peninsulaand did not see it as being out on alimb. The new visitor centre andcafe have already boosted tourismlevels. A spokesman from FelixstoweFutures explained: “The mainissue since it opened has been ashortage of car parking spaces onbusy weekends. Suffolk CountyCouncil is looking to provide a busshelter to encourage more use ofpublic transport. The fort andmuseum have seen an increase invisitor numbers which may beattributable to having the new vis-itor centre and café and propertoilets at Landguard.”The idea of the CCF bid will be tocreate a “high-quality, mixed-useleisure, recreation and culturaldevelopment along the seafrontby linking up a ‘string of pearls’”,of which the town’s coin-op offerwill be an integral part.

Felixstowe looks to benefitfrom £2m redevelopment

Tourism chiefs are drawingup a £2m-plus project tohelp visitors make themost of Felixstowe’smany amusementattractions all year round.

REGENERATION

London and GreatYarmouth.

The majority of Felixs-towe Pier was purposelydemolished in 1949 duringthe Second World War toprevent it being used asan easy landing point forenemy troops.

Although never fullyrebuilt, today the pier ishome to a large amuse-ment arcade with agaming centre, children’srides and food kiosks, aswell as the BoardwalkCafe.

also working closely with usunder the leadership of PaulKelly, reflecting the show’sincreasing appeal to attractionsoperators.”

EAG International organisershave confirmed that the show isalso set to benefit from a websitemake-over and enhanced socialmedia presence following its suc-cessful introduction in supportof this year’s show.

Regular visitors will notice anincrease in activity at the ExCelvenue which will be much busierthan in previous years. SwanEvents’ Karen Cooke explained:“Next year we won’t have thewhole of ExCel to ourselves sovisitors will be able to experiencea greater choice of food and bev-erage outlets plus other facilities.We urge exhibitors and visitorsto reserve their hotel accommo-dation early so that their prefer-

ences can be met. EAG Interna-tional’s accommodation partner,Event Express, gives an excellentservice and may be contacted viathe show’s website.”

EAG International has alwaysprided itself on being a showwhich exists purely for the bene-fit of trade exhibitors and visitors.Burlin concluded: “EAG Interna-tional provides a great opportu-nity for amusement and leisureprofessionals to view the latestproducts and technology as wellas to network both informallyand in a more structured way atevents surrounding the show.EAG has a life of its own, with allstakeholders having input andthe opportunity to contribute toits shape. It’s a dynamic show puton by industry professionalsexclusively for the benefit ofindustry professionals and that’swhy it’s unique.”

E

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4 Coinslot August 16 - August 22, 2013

Industry TO COMMENT ON ANY ARTICLE

Email: [email protected]�

Games Warehousetests new NationalSkill Challenge

It’s Better Down the Pub campaign starts in earnest

Operators across the UK are currently site testing the latest SWPinnovation from Games Warehouse, a multi-player, multi-siteinitiative entitled National Skill Challenge that does not requireParagon terminals to be online.

SWP

ames Warehouse ishoping its newNational Skill Chal-

lenge will reignite the for-tunes of SWP terminals upand down the country. Thekey to this concept is itstwo-stage format. Using theTri Towers game format, themost successful competi-tive ‘tournament’ game of alltime, the player is first pre-sented with a local (in-house) progressive cashpot with an instant cashpayout. This element of thegame became nationallyavailable with the release ofthe v6.2 software and iseffectively a progressiveSWP, itself a unique idea.

National Skill Challengemoves this concept ontoanother level, with theintroduction of a second(and separate) target scorethat runs alongside the localprogressive SWP. In thiscase, on achieving the targetscore the player is issued

with a unique code, dis-played on the Paragonscreen. The player texts thisunique code to GamesWarehouse to enter aNational Prize Draw to wina major prize.

There is much excite-ment within Games Ware-house about this new idea,which importantly utilisesestablished legislation todevelop and expand ‘tour-nament’ functionality. Mar-keting director Nick Hardyexplained: “Skill competi-tions allow winners to beentered into a random prizedraw, provided that suffi-cient skill has been demon-strated to reduce thenumber of initial entrants.The most common exam-ple of this is the Prize Cross-word in a newspaper,where a single winner isdrawn from multiple cor-rect entries. To quotedirectly, ‘Prize Competi-tions and Free Draws are

free from control under theGambling Act 2005.’ Thereis no ambiguity in this state-ment from the GamblingCommission and ourNational Skill Challenge isquite clearly a prize compe-tition with a free draw.”

All codes issued to play-ers are easily verifiable andcannot be duplicated andno terminal connectivity isrequired to operate theNational Skill Challengefunction. And of course thebeauty of the concept,according to Hardy, is theinteraction with smart-phones. “Some operatorsview mobile technology asa threat to their traditionalcoin-op business, but it ishere to stay and the onlyway forward is to turn thesenew technologies intoassets that enhance theexperience for a new gen-eration of pub and bar cus-tomers.”

The current National

Skill Challenge trial coversthe Top 50 Paragon termi-nals in the country that arenot in managed pub sites.Hardy continued: “Firstly, ithas long been acceptedthat the competitive tour-nament-style genre gener-ally performs morestrongly in the community,club and free house envi-ronments. Of our Top 50tournament sites, 40 ofthem are free trade pubs orclubs with an entrepre-neurial owner/operatorbehind the bar. Secondly,we absolutely believe thatwithout aggressive on-sitepromotion, all futuremachine initiatives withinsingle sites will struggledue to lack of awareness.Point-of-Sale was a non-negotiable prerequisite forthis trial, so we naturallyexcluded managedhouses.”

The theory is showingsigns of gathering some

momentum. “There are 10machines where NationalSkill Challenge hasattracted no play at all,”admitted Hardy, “but I’d liketo bet that these are siteswhere the landlord or theoperator hasn’t botheredto put out the posters orbeer mats and none of thecustomers are any thewiser! On a far more posi-tive note, on over half of theParagons in the trial,National Skill Challenge isa top three performinggame in terms of takings.And on one-third of sites, itis the number one game bysome distance. But the real-ity is that it is new, and weneed to watch it closely. Andour partners - operatorsand retailers - need to geton board with the idea ofinvesting in aggressive mar-keting because without it,every single new idea islikely to pass players by,largely unnoticed.”

Point of sale material forthe It’s Better Down the

Pub campaign, which has abudget of around £150,000,is to be sent to pubs ownedby Punch, Enterprise,Admiral, Star Pubs & Bars,Fuller’s and Everards. It willalso be advertised onhoardings at cricket andrugby matches beingshown live on Sky.

A student competitionfor the campaign will belaunched at universities

nationwide in September. Itwill sponsor the Good BeerGuide and will have a pres-ence at next week’s GreatBritish Beer Festival.

Gamestec, one of thebiggest operators in the

sector, will have an impor-tant role to play in the cam-paign. The company willprovide full support forpoint of sale material aswell as running a dedicatedvideo attract message on

its iPub terminals nation-ally. The firm’s Chris Butleradded: “Gamestec’s unri-valled expertise in the pubsector will be vital in ensur-ing that the kernel of thecampaign message isdelivered swiftly and effec-tively to where it matters -the hearts and minds of ourcustomers.”

A second competition isbeing launched, linked tothe Campaign for RealAle/Pubaid, which will focuson raising money for good

causes in pubs. Daily prizeswill be given out and weekly,main prize will remain iPad,digital cameras and cam-corders.

Furthermore, companieshave agreed to promote thecampaign on Facebook,Twitter, websites and cus-tomer databases. They havealso contributed employeesto the small steering groupthat includes the BII, Britvic,CAMRA, Christies, Fuller’s,Gamestec, Heineken,Matthew Clark and Venners.

GreatYarmouthfirecausespower cut

ARCADES

Large parts of GreatYarmouth’s Marine

Parade, which is home toseveral arcades includingThe Gold Rush, The Mintand Magic City, lost poweron August 11, following afire at an electrical sub-sta-tion. The HippodromeCircus was forced tocancel shows and trafficlights went out.

More than 1,200 cus-tomers were initiallyaffected but engineersworked through the nightand used generators torestore power to all theproperties by 2.15am onAugust 12. At 8.40am, how-ever, one of the generatorsfailed, leaving some cus-tomers without poweragain.

A spokesman for UKPower Networks said: “Wewould like to sincerelyapologise to all our cus-tomers in this area whohave been affected. Weknow how difficult andfrustrating it can be to bewithout power and wouldlike to reassure our cus-tomers that we haveworked as quickly as wecan to restore their elec-tricity supplies to normal.”

Fire crews fromYarmouth, Gorleston anda water carrier from Het-hersett were called to thesub station in the town’sDevonshire Road afterreports of an explosionresulting in a fire. Theblaze caused power prob-lems along the GoldenMile on one of the busiestdays of the summerseason.

PROMOTIONS

G

2329-p04-05-industry:Coinslot NEW 13/8/13 13:58 Page 1

Operators in popularseaside arcade desti-

nation Bognor Regisreceived a boost recentlywhen it was announcedthat further free car park-ing spaces in the towncould be on the way soon.The town’s Hothamton carpark could soon offer upto two hours of free park-ing per day. The disc park-ing system, whichcurrently applies to theFitzleet and Lyon Streetcar parks as part of a trial,could be expanded.

A recent study con-ducted as part of theBognor Regis ParkingReview highlighted arange of options and alter-natives to improve carparking.

Arun District Council’sleader, Gillian Brown said:“I am very impressed withthe report, which gives acomprehensive insightinto the parking issues inBognor and highlights awide range of options thatcould make significantimprovements to parkingaround the town. We mustnow properly consider allof these options beforedetermining which aresuitable, sustainable and

affordable. I am particu-larly keen to introducefree two-hour parkingusing the disc system atthe Hothamton car park,which has proved to bevery successful in theother two car parks.”

The report provides acomprehensive review ofcurrent parking facilitiesand sets out a range ofoptions, including the net

change in the number ofcar parking spaces eachcould provide.

The report also includesoptions for better signageto encourage the use ofcar parks and outlinesproposals to make park-ing in Bognor a morepleasant and safe experi-ence through a variety ofrefurbishments andimprovements.

nown better for itsc o n t e n t - d r i v e ninnovations, Project

Coin has come up with aticketing solution to helpoperators more effectivelymanage cashflow. Taking itsinspiration from the wayjackpots are paid in LasVegas, Tickit helps both play-ers and operators in equalmeasure by transformingthe way that prizes are paidout and in the processenhancing security.Tickit addresses a majornegative for players byremoving the need to paylarger jackpots in coins.Instead, the player simply

presents his/her Tickit to anattendant who scans thebarcode. If the Tickit is valid,a message appears on thescreen and the player is paid,but if the Tickit has beenredeemed before or is notauthentic, a message isshown on the screen advis-ing staff accordingly. Whilethe optimum payout levelrecommended by Project is£50, operators have the flex-ibility to set their own cashthreshold, even makinggames Tickit payout only ifnecessary.Expanding on the featuresand benefits, Project man-aging director Tony Boulton

said: “With hoppers carry-ing up to £1,000 in cashthey are a prime target forthieves. But because Tickitreduces the need for a largehopper float it also reducesthe threat of fraud. Fewerhopper refills also meansless administration andmore machine uptime.Audits are conducted via anELO touchscreen redemp-tion unit which can belocated in the cash desk oranother suitable position inthe location, thereby ensur-ing that Tickit is both safeand secure.”Tickit uses a wireless net-work to connect the

machines to the backoffice, making it quick andstraightforward to install.The wireless network alsoallows operators to movemachines without the needto run new cables. Allredeemed and unre-deemed Tickit data is storedon the redemption unitwhich can be viewed at anytime. In the event of theredemption unit failing,data is backed up to a cen-tral computer and automat-ically restored. Tickit isavailable as an add-on kit toProject’s TS 22 cabinet orsupplied complete andready to go.

Step in therightdirection for Bognor Regis

Golden Dragon

Volatility

Features

Reel Symbols

Design Brief

Category

Progressive

Pots

Description

1 - 2 - 3 - 4

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1 - 2 - 3 - 4 - 5 - 6 - 7 - 8

Classic - Themed - Licensed

New Concept - Established Concept

Yes - No

1 - 2 - 3

A new concept offering a simple base game with traditional Jack, Queen King and Ace symbols and three progressive pots. Add to your Jackpot King or new TS 22 cabinet.

Here Come The Games!

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K

Project launches secureway of managing payouts

RESORTS

Project Coin hasannounced thelaunch of Tickit, aproduct innovationwhich is beingheralded as anefficient and secureway for operators tomanage payouts.

TICKET SOLUTIONS Smoke forced theevacuation of a

Southampton bingohall last week. Play-ers had to leave theGala Bingo venue inLordshill aftersmoke was spottedcoming through avent. Firefightersfrom Eastleigh andSt Mary’s werecalled to the scene,according to localpress reports. Cus-tomers were outsidefor around 40 min-utes before theywere allowed back inagain.

BINGO

Southamptonbingo venueevacuated

2329-p04-05-industry:Coinslot NEW 13/8/13 13:59 Page 2

6 Coinslot August 16 - August 22, 2013

Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

REPORT The essential guide to one of theindustry’s most social and popular sectors -bowling alleys. 11

n conjunction withits 10th anniversarycelebrations this

year, the Berjaya TimesSquare Kuala Lumpur shop-ping centre erected a giantworking capsule vendingmachine on the groundfloor near the mainentrance. The machine isnow officially the world’slargest.

Initially dubbed “theworld’s largest capsulevending machine”, theclaim was made officialwhen Guinness WorldRecords (GWR) adjudicatorJack Brockbank flew infrom London to inspect themachine in person.

“This capsule vending

machine is truly the first ofits kind and without a doubtthe largest in the world,” saidBrockbank as he presenteda Guinness World Recordcertificate to Berjaya TimesSquare executive directorKoh Huey Min.

With the assistance ofarchitect Wong Chee Seng,Brockbank spent half anhour inspecting the giantcapsule vending machineand the measuring tapessurrounding it.

The machine easily sur-passed the requirements,with a total height of 32ftand 3ins (9.8m), a totalwidth of 15ft 5ins (4.7m)and a capsule containervolume of 29.4 cubic yards

(26.9 cubic metres).Koh praised the market-

ing team, which spent sixmonths conceptualising,planning and executing theproject. “The capsule vend-ing machine was an iconicpart of everyone’s child-hood and we wanted toevoke that nostalgic feelingin all our shoppers,” he said.

The giant capsulemachine holds up to125,000 plastic capsules

and is the main attractionfor Berjaya Times Square’sBig Ten-rific Bash. Until Sep-tember 28, shoppers whospend a minimum of RM50in one receipt can redeem atoken for the machineduring two daily redemp-tion sessions. Many prizesawait shoppers, including42ins LED televisions,Polaroid cameras, iPadminis, spa packages andtheme park passes.

Glanville told Coinslot: “It was ashock when the alarm went off

at 4am to start the day but what agreat experience starting off in theshadow of the Olympic Stadiumand then cycling through thecentre of London past iconic land-marks as Nelson’s Column andBig Ben on carless roads!”

The pair then headed out intoSurrey to tackle the infamousLeith and Box hills. Once safelynegotiated, the pair cycled backinto London to finish on the Mall infront of Buckingham Palace,taking six hours and 32 minutes.

Glanville concluded: “I’d like tosay a huge ‘thank you’ to every-

one that supported us with all thekind words of encouragementand the generous donationswhich has helped us raise a mag-nificent £5,500 for Rays of Sun-shine and those wonderfuldonations will make a significantdifference to terminally and seri-ously ill children in the UK.”

This year’s highest tempera-ture - set last week at 94F

(34.2C) - could be beaten at theend of this week when a newband of hot air from the conti-nent arrives in Britain.

The Met Office says the cur-rent weather pattern is verysimilar to the one that triggeredlast month’s ‘Spanish plume’,making the UK hotter than partsof Africa.

James Madden, forecasterfor Exacta Weather, said: “It islikely that we will see the devel-opment of some drier, brighterand much warmer weather,especially in southern and east-ern parts of the country, wherethe highest recorded tempera-tures of the summer could besurpassed once again.”

Having alreadybeen listed inthe MalaysiaBook ofRecords eighttimes,BerjayaTimesSquareKualaLumpur cannow add aworld recordto its list ofachievements.

RLMS Sales’ Tony Glanville and Andy Hall have completed the 100 miles of the firstPrudential Ride London-Surrey 100.

VENDING

CHARITY

CLIMATE

Capsule machineenters GuinnessBook of Records

RLMS pair complete 100 mile ride for charity

HottestweatherapproachesUK

I

Aonce-thriving seasidestrip in Kent that has been

left desolate for a decade isto be brought back to lifeagain, bringing a much-needed boost to the econ-omy.

Those behind the ambi-tious plans for Folkestoneseafront, which includes the

former Rotunda amusementpark site, say Shepway Dis-trict Council’s approval at ameeting on July 31 was criti-cal in ensuring plans couldmove forward.

Members granted outlineplanning permission, sig-nalling the green light for thedevelopment.

It will include 1,000

houses and leisure facilities,including a sea sports centre,restaurants, shops and bars,and public gardens. Sanddunes will also be created toact as sea defences.

The development,designed by architect SirTerry Farrell based on DeHaan’s vision, will happen instages, but is expected to

begin in 2015.Leader of Shepway coun-

cil, David Monk, commented:“A regenerated seafront willbring so much to the town -this application will createnew homes, new jobs andnew reasons to come andvisit Folkestone, and this canonly be positive for the localeconomy.”

Folkestone seafront development given green lightREGENERATION

2329-p06-industry:Coinslot NEW 13/8/13 13:39 Page 1

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8 Coinslot August 16 - August 22, 2013

Industry

Heighway Pinball’s FullThrottle pre-launch event

went ahead on 10 August atthe Fuel Bar, Puma DaventryCourt Hotel, Northampton-shire, hosted by Martin Ayubof Pinball News.

History was made at1.30pm on 10 August whenHeighway Pinball unveiled aplayable version of its firstgame, Full Throttle, at the UKPinball Party.

Although still only a proto-type, Heighway Pinballshowed a playable version of

its game with an advancedruleset - with LCD dash-board, graphics, animations,music, sound effects, voicesand light shows.

The firm also unveiled itsbrand new cabinet designand all-new translite/sidedecal art package.

The order books for FullThrottle are now officiallyopen, and there was a spe-cial UK Pinball Party dis-count over the weekend toanybody placing orders forStandard Edition games orone of the 250 Limited Edi-tion models.

INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

LEGISLATION Coin-op appears to be outof the loop in Europe’s anti-money launderingdiscussions. But why? 23

eo Leisure, an inde-pendent operatorand family run busi-

ness, which was foundedalmost 30 years ago, broughtbingo back to Eastbourne in2012 when they re-openedthe Pevensey Road BingoClub previously known asSeven Bingo which hadclosed in May 2011.

The area on the groundfloor with separate entrancehas been developed as Leo’sDen - a soft play centre withchildren’s party rooms. Leo

Leisure director JaniceBrown told Coinslot: “Thelarge ground floor area had tobe utilised, assisting with therent on the large building andsoft play fits in well with ourbusiness profile, as we oper-ate two other bingo clubs -one in Eastleigh and anotherin Ryde on the Isle of Wightwhich has a three-screencinema upstairs, recentlyconverted to digital-projec-tion.”

The re-opening of the cluband play den brought

employment to over 30people, including re-employ-ment for some of those previ-ously employed by SevenBingo. The directors and staffof Leo Leisure and Leo’s Denare very pleased with the suc-cess of the first year’s trading,and continue to promoteboth the bingo club and softplay centre.

And it’s not just in bricksand mortar that the resurgentcompany has invested; LeoLeisure’s online bingo pres-ence is soon to be revived, in

partnership with www.thep-alaces.com and www.bin-gobritain.com - PalatialLeisure’s online wing. Lastmonth Palatial announcedthat it was launching its newversion of the online sitetaking the Omega back officesystem which will give themstate of the art technology tobe able to integrate manymore games and launch theirown App.

Brown concluded: “Thiswill lead to the existingbingo being joined with live

bingo games, the latestmachine play from Wager-work’s Games, Live Casinofrom Palatial’s own PalaceCasino in Great Yarmouth.We can now offer the inde-pendent sector a productwith the ability to keep theirvaluable land-based cus-tomers and add an unbeat-able product to those samecustomers online and thefact the entire operation isUK-based and licensedgives a great sense of secu-rity to the operation.”

Davies submitted the complaintson a personal basis but por-

trayed his complaints to the mediaas being on behalf of the All PartyParliamentary Betting and GamingGroup, of which he is a co-chair-man.

The Campaign for Fairer Gam-bling advertised in Parliamentarymagazine The House, the special-ists title for politicians, calling forthem to ‘Pull the Plug’ on FOBTs inbetting shops. It recommended areduction from the current £100stake to a £2 maximum stake, inline with the maximum stake onother British high street gamblingmachines. The advertisement drewcomplaints from Mr Davies on fivekey points: that “FOBTs are thescourge of the high street”; “FOBTswith their addictive roulette con-tent”; “FOBTs ... have since (the

Gambling Act) multiplied to suchan extent that they are now knownas 'the crack cocaine of gambling”;“Now is the time to take a stand onFOBTs and protect the thousandsof families who fall foul of FOBTaddiction each year”; “The reasonso many new betting shops areopening on our high streets is tooffer more FOBTs on which youcan bet up to 100 nearly every 20seconds. It is time to act to preventexploitation of poorer communi-ties during a time of recession”

However, the ASA has deter-mined that these claims were notmisleading and that the Campaignprovided relevant substantiation ofthe assertions in the advertise-ment.

Derek Webb, who founded theCampaign for Fairer Gambling,said: “Mr Davies was able to get

media coverage attacking our Cam-paign by complaining to the ASA.Although his complaint shouldhave been confidential he dis-closed points in it to the media.Our House ad content has beenvindicated by the ASA, whilst MrDavies has run true to form andbeen exposed as acting in theinterests of the bookmakers yetagain.”

He added: “Every time Mr Daviesspeaks about gambling in Parlia-ment or in Committees, he speakson behalf of the betting sector. Hecalls for lower taxes, less regula-tion and for more addictive FOBTsto be allowed, whilst he hasenjoyed the generous hospitalityof the bookmakers.”

Webb concluded: “FOBTs, themost addictive form of gambling,were first allowed based on decep-

tions by the betting sector. It’s timefor government to disregard theclaims of the bookmakers andtheir allies and pay attention to oursubstantiated and not misleadingCampaign claims. Government hasthe power to reduce the maximumstake on these addictive bettingshop roulette machines to £2. It’stime to stop the FOBTs now.”

Operatorcelebratescross-sectorsuccess story

MP’s complaints rejected by ASA

L

BINGO

ADVERTISING

By adding a children’s soft play centre to its most recent bingo operation, Leo Leisure has found that independentoperators can straddle several entertainment sectors successfully.

The AdvertisingStandardsAuthority hasrejected fivecomplaints madeby Shipley MPPhilip Daviesaboutadvertisementsrun by theCampaign forFairerGambling. TheASA found nojustification forupholding hiscomplaints.

Historymade atpinballevent

AWPtakingsstolenfrom fruitmachine inNewquay

PINBALL

THEFT

A‘large quan-tity’ of cash

was stolen from afruit machine atLewinnick Lodgein Pentire,Newquay, onFriday, July 26.

The machinewas forced openbetween 9.30amand 10.15am.

Anyone withinformation isbeing asked tocall police on 101with quoting ref-erenceGN/13/1545.

2329-p08-industry:Coinslot NEW 13/8/13 13:40 Page 1

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• Two Cup Competitions• Two Transfer Windows

• ‘Early Bird’ Rates

Early bird rates for entries received by 30th August 2013

Two teams for £10,Three teams for £15, Five teams for £25

For entry forms and details of 2012/13 season player points contactMarc Lawton 01204 396397 [email protected]

CLOSING DATE – 13TH SEPTEMBER 2013

Rules and Scoring1. Two points are awarded to any player who is in a teams

starting eleven.

2. One point awarded to any player comes on as a substitute.

3. Any player who scores a goal receives fi ve points (not including penalty shoot-outs).

4. Any player making a key contribution to the scoring of a goal receives three points.

5. Any player booked during a match will lose one point.

6. Any player sent off during a match will lose three points (This sanction will remain even if the referee’s decision is later rescinded on appeal).

7. Any player scoring an own goal will lose three points

8. Any player missing a penalty in either normal time or a penalty shootout loses two points.

9. Any goalkeeper or defender who plays a full 90 minutes and keeps a clean sheet will receive four points and two points if they only play a part match.

10. Any goalkeeper or defender get 0 points if their team concedes one goal (not including penalty shoot-outs).

11. Any goalkeeper or defender will lose a point for each goal conceded after the fi rst goal their team concedes (not including penalty shoot-outs).

12. Any goalkeeper that saves a penalty will receive fi ve points (including penalty shoot- outs).

13. Any player not playing for any reason scores no points for the games they miss.

14. After the closing date you may make up to a total of six transfers during the season, these will only be allowed during the two transfer windows of October and February. This will allow you to change your formation if required (only 4-4-2 or 4-4-3) but all teams must still be within the £50m budget

15. Up to three transfers are permitted in the October transfer window and the remainder during the February transfer window,– if the maximum three transfers are done in October you will only have three transfers to play with in February!

16. If a player moves to another Premiership side either on a permanent or a loan transfer, he will continue to score points. However, as far as Surreal Soccer is concerned, he will remain registered with the original club.

17. If a player retires or moves outside the Premiership he cannot score points in Surreal Soccer.

18. Only Premiership players can score points in the FA Cup. Points will be awarded as for Premiership matches.

19. In the FA Cup replays are counted as separate matches.

20. Total value of team must not exceed £50 million.

21. There is no restriction on the number of players you can select from each team.

22. Each team must have either a goalkeeper, 4 defenders, 3 midfi elders and 3 forwards or goalkeeper, 4 defenders, 4 midfi elders and 2 forwards.

23. A cup competition will be run and exact format will be announced once the number of entrants is confi rmed – a separate prize will be given to the winner of the cup competition.

24. You may enter as many teams as you wish

25. In the event of a draw, prize money will be divided equally.

26. You must be over 18 years or over to play.

27. Entries and payment must be received by 1500 hrs 13th September 2013.

28. Scoring will be backdated to 17th August 2013.

29. The winner of the league will be paid £1000, second £200 and third £100.

30. In the event of a draw, prize money will be divided equally.

31. Team and Manager names should be no longer than 20 characters.

32. The decision of the publisher is fi nal. No alternative prize will be offered and no correspondence will be entered into.

10 Coinslot August 16 - August 22, 2013

Amusements TO COMMENT ON ANY ARTICLE

Email: [email protected]�

Growth in attractionsbreaks

Regeneration cash is one of thedrivers to push forward the economyof Conwy in the coming years andtourism is vital to its economy. Plansto attract additional tourists include a£43m funding bid that could seeColwyn Bay’s non-tidal beachextended, the promupgraded and morecash spent on thetown centre.

Beach resorts will helpConwy succeed

Piles of toys anddomestic goods havebeen donated to TrinityHospice thanks to Blackpool’sNorth Pier. The collection has beencompiled over the past year by oneof the pier’s owners, Sue Sedgwick.Since taking over the pier with herhusband two years ago, the couplehave been keen to support localcharities and fundraising events.

Blackpool’s North Pierhelps charity

The Floral Pavilion,one of Bridlington’smost famouslandmarks for morethan a century, is up for sale. Thepopular grade two listed seafrontvenue is on the market along withneighbouring Bayside Fun Park,which in recent years has been usedfor amusements and as the home ofthe Bridlington Eye.

Floral Pavilion andBayside up for sale

York-based short break specialist,Superbreak, has announced re-cent impressive growth in book-ings for its theme park andattraction breaks. Throughout Julythe travel company has seen a 40per cent increase in online salesfor attractionsbreaks comparedto the same timelast year.

CONSERVATION

Agroup of town council-lors is putting together

an application to the UnitedNations Educational, Scien-tific and Cultural Organisa-tion (UNESCO) that couldsee Clevedon’s seafrontdesignated a World Her-itage Site.

The application has to besubmitted to the govern-

ment’s Department ofMedia, Culture and Sportand will then be shortlistedto a tentative list for sub-mission to UNESCO, whichwill make a final ruling onthe designation.

The stretch of seafrontbetween Wellington Terraceand the Salthouse pub isalready a conservation areaand Clevedon has the onlyGrade I listed pier in the UK.

It is hoped that if theworld heritage site status isagreed, it would unlock anumber of new fundingstreams to help pay forimprovement and events inthe town.

The bid for world her-itage status is being led bytown councillor and formerClevedon Civic Societypresident, Carole Wring,who said that the status

would encourage tourismand be of immense benefitto the local economy as wellas the retail, hospitality andcommercial sector. “Thisstatus would really put thetown on the world map,”she commented.

To secure UNESCOstatus, the area has to meetone of 10 criteria and Wringbelieves that Clevedonseafront meets five of these

criteria. Preparatory workon the documentationneeded for the applicationhas already started but willbegin in earnest after thesummer holidays. The pro-posal to apply for WorldHeritage status has alreadybeen presented to council-lors on North SomersetCouncil's north area plan-ning committee, who wel-comed the move.

Clevedon seafront could become a World Heritage Site

New report callsfor efforts to reviveseaside townsSEASIDE REPORT

n a report releasedlast week, TheCentre for Social Jus-

tice (CSJ) has warned thatsome coastal resorts havenever recovered fromdecades of decline and thatefforts to revive towns mustbe rekindled to preventthem being left behind.

The CSJ examined prob-lems in 20 neighbourhoodsacross the UK, of whichseven are in coastal townsthat once attracted millionsof holiday-makers. Thereport found that Britain is

spending almost £2bn a yearon welfare payments topeople of working age wholive in once flourishing sea-side towns, warning thatsome resorts are sufferingsevere social breakdownand calling for “far greaterefforts to recapture the pros-perity that was once the hall-mark of the seaside resort.”

The report, Turning theTide, examines five of theUK’s seaside towns: Rhyl inNorth Wales, Margate, Clac-ton-on-Sea, Great Yarmouthand Blackpool. Christian

Guy, CSJ director, said: “Livingstandards in some of theUK’s best-known coastaltowns have declinedbeyond recognition andlocals are now bearing thebrunt of severe levels ofsocial breakdown.

“We have found inspiringlocal people, services andcharities working hard toturn things around, but theyare struggling to do thisalone.

“Some of these areas havebeen left behind. We mustramp up efforts to revive

Britain’s coastal towns, notjust for visitors but for thepeople who live there.”

Talking about Margate,the report said that “the roadto regeneration is long andthere is no quick fix for themalaise of social and eco-nomic issues,” but also recog-nised the work being doneby organisations like theMargate Task Force - whichbrings together 14 differentagencies to tackle housingand regeneration - andpraised the impact of theTurner Centre.

At the peak of Blackpool’spopularity in the 1950s, theresort was attracting 17mvisitors a year, however, thereport found the many sea-side towns’ economies werebadly affected in the 1970swhen the advent of cheappackage holidays made for-eign travel an option for mil-lions more families. This ledin turn to a depleted econ-omy, low skills base and“dangerously high levels offamily breakdown.”

With less demand forhotels and guesthouses, a

large share of accommoda-tion has been bought up byprivate landlords and con-verted into houses in multi-ple occupation - this hasattracted people living onvery low incomes andreliant on welfare. The CSJrecommends a number ofmeasures, including improv-ing skills in seaside townsand considering the devolu-tion of greater powers tolocal levels so that they caninvest in more proactiveservices and take greatercontrol.

I

The Centre for Social Justice has warned that some Britishseaside towns are suffering from a social breakdown asholidaymakers choose to flock abroad, and has called for action torevive these once flourishing holiday destinations.

2329-p10-Amusements:Coinslot NEW 13/8/13 14:34 Page 1

Coinslot AUGUST 16 - AUGUST 22, 2013

11

B2B

Essential Guide to...

KEYNOTE COMMENT

Bowling Alleys

Essential Guideto the GreatBritish PubSector Next Week

AUGUST 16 - AUGUST 22, 2013

16This week’s

machinecharts

18B2B listingsand industrymarketplace

20Classified

sales, job andbusiness

opps

There is clear evidence of significantsales declines in the Tenpin Bowlingsector between 2008 and 2011, with

operators reporting up to a 20 per cent declineover that period of time. As a result there havebeen three main chains going through aCVA/administration process and a number ofsites closing. However, there was a return topositive year on year sales in 2012 providingsome much needed stability for the sector.

Operators have used a range of strategies tocounter the negative sales trends. For instance,many have raised their game in terms of theirmarketing and packaging offers; use of data-base marketing and social media; and provid-ing customers much better value for money.They have also improved their food and bever-age offers, for instance some operators such asourselves have installed Costa Coffee. Anumber have added redemption ticket dis-pensers onto their bowling lanes and also dis-pensed with the requirement for customers touse bowling shoes. So there’s a range of initia-

tives that are designed to drive the businessfurther forward.

Amusement and redemption machinesremain an integral and very important part ofthe tenpin bowling offer. There has been sig-nificant growth in both prize and redemptiongames over recent years, with a number ofoperators placing emphasis on developmentin that area. This is all part of adding value tothe customers’ experience and encouragingrepeat visits.

For a long time now - more than 10 years -the line of distinction between a family enter-tainment centre (FEC) and a bowling centrehas become blurred. They both provide similarservices, but the difference with a bowlingoperator is that they tend to be more focusedon the bowling offer and are mainly inland, andtherefore rely on destination customers. FECs,on the other hand focus primarily on gamesand other leisure activities and are primarilylocated in high footfall areas such as along thecoast.”

Breathing new life intothe UK’s bowling sector

Amusement and redemptionmachines remain an integral partof today’s bowling centreoperations, writes Philip Millward,commercial director of NamcoOperations Europe and chairmanof the Tenpin BowlingProprietors Association.

ABOUT THE TBPA

The British Tenpin Bowling Associ-ation was formed in 1961, inresponse to the rapid developmentof tenpin bowling in the UK. Thegroup has grown considerably asan organisation and is now firmlyestablished as the trade associa-tion for the tenpin bowling industryin Great Britain.The association’s aim is to repre-sent the interests of its memberswhilst promoting tenpin bowlingand raising its profile throughoutthe country. Current member com-panies operate 150 bowling cen-tres with over 3,000 bowling lanesin the UK and through implement-ing our codes of practise aim tooffer a high level of customer serv-ice and bowling experience. Fordetails visit www.gotenpin.co.uk.

The British Tenpin Bowling Associa-tion has unveiled its new executive coun-cil. Pat White continuesas the association’schairman and Ron Griffinas vice-chairman of theexecutive council. TerrySearle has been welcomed as director ofsports development, Richard Beck as di-rector of membership services and DaveSteiner as chair of the legal committee.

New appointments for BTBAOne of thekey recentdevelop-ments in theworld bowl-ing sector isthe adoption of debit card-style systems, which allow vis-itors to not only pay for bowling,but also play coin-op gamesand other activities, as well pur-chase food and beverages.

One card fits allA large factor in the develop-ment of bowling alleys in theUK wasthe de-velop-ment ofmany out-of-town entertain-ment complexes with restau-rants and cinemas in the 80sand 90s. This helped open uptenpin bowling to a whole newleisure market.

Full on entertainment

“

2329-p11-17-essential:Coinslot NEW 13/8/13 17:18 Page 1

Coinslot AUGUST 16 - AUGUST 22, 2013

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B2B

Essential Guide to ... Bowling AlleysSector OverviewSWOT ANALYSIS

ith an impressive arrayof special offers, pro-motions and high-tech

guises, the UK ten pin bowlingsector has reinvented itself asa high-octane, fast-paced pas-time for all. The good news forthe coin-op sector is that alltypes of amusement, novelty,soft gaming and video gamesdovetail perfectly with thesport.

A number of different fran-chises, such as Bowlplex,Tenpin, AMF Bowling and Hol-lywood Bowl, have a growingnumber of ultra-modern facili-ties across the country, the vastmajority of which have anaccompanying amusementarcade on-site. The typicalancillary offer tends to consistof a decent cross-selection ofcoin-op entertainment such aspool, air hockey, drivinggames, simulators, shoot’em-ups and amusement piecessuch as novelty machines andpushers.

Methods of attracting - andkeeping - customers include acontinuous stream of special

offers, often featuring foodand ‘lane time’, TV screensshowing live sport at the endof the lanes and activities suchas ‘disco bowling’ where thelocation deploys ultravioletlighting and dance music. Andwhile it should come as no sur-prise in 2013, many of thesefranchises benefit from con-certed online promotionalcampaigns, with money offvouchers and special advancedeals.

The all-inclusive nature ofbowling should not be lost ondistributors looking for adecent site to sell their waresto. Because of the all-inclusivefamily nature of these venues,and increasing efforts to caterfor wheelchair users and otherdisabilities, the ‘level playingfield’ of competition has wide-spread, fun, appeal and withparty packages and specialoffers becoming the norm,families are kept on-site longerand therefore are more likelyto dip into their pockets forsome coin-op pleasure whilethey’re at it. A typical ten pin

bowling centre’s offer, there-fore, is not dissimilar to that ofa seaside arcade or FEC, butwith more reason for familiesto stay at the premises longerand, by definition, spend moremoney.

This fact is not lost on anumber of UK coin-op distrib-utors and machine manage-ment providers, includingAMG Leisure and Embed.These outfits have supportedthe UK bowling sector withtheir products and services forseveral years and havedeservedly reaped therewards.

While the coin-op entertain-ment on offer at bowling cen-tres may be of secondaryimportance to the core offerof tenpin to some, such as reg-ular league players, the time-specific and turn-based natureof bowling means that thereare inevitable gaps in theaction before, during and afterto insert those spare coins intothe available machines. Fur-thermore, the bowling sectorhas made laudable efforts to

keep the sport as cheap and asaccessible as possible, there-fore the secondary ‘loosechange’ disposable spendcomes into play, and whatbetter to fill time waiting forthe next turn or next lane tobecome available than a quickgo on one of the coin-opmachines? Many bowling cen-tres are also turning into socialhubs for teenagers - a large per-centage of whom will simplymeet with the intention to playon the machines and the pooland air hockey tables.

With a steady stream ofnews of new centres openingand more established venuesbeing revamped, rebrandedand relaunched, the sector hasbenefited from its efforts todrag the sport - and its coin-opsideshow - into the 21st cen-tury. What can be said with cer-tainty is that when news of anew bowling centre breaks,you can guarantee the UK’sleading coin-op stakeholderswill be ready, willing and ableto supply the best-earningequipment and services.

A 21st century sector forforward-thinking stakeholders

While coin-opentertainment may be anundercard attraction atbowling alleys andcineplexes, the power ofsiting equipment in areasof high footfall, and captiveaudiences, cannot beunderestimated.

SWOT ANALYSISBOWLING ALLEYSWSTRENGTHS

• Element of com-petition in funenvironment

• Enticing and cre-ative specialoffers

• Accessibility forall the family

WEAKNESSES

• Fast-pacednature of gamemakes it a chal-lenge to keeppeople on-site

• Bowling centresare not generallyimpulse visitmaterial

OPPORTUNITIES

• Competing fran-chises always onlook-out for newpremises

• Increase inuptake ofredemption-enabled equip-ment

THREATS

• Due to typicallocation, food,drink and shop-ping generally ondoorstep com-peting for discre-tionary spend

• Tenpin hasalways sufferedfrom peaks andtroughs since itsemergence in theUK in the 1960s

2329-p11-17-essential:Coinslot NEW 13/8/13 17:19 Page 2

I’m with Embed

ASIA PACIFICph. +61 8 9340 [email protected]

NORTH & SOUTH AMERICAph. +1 866 440 [email protected]

MIDDLE EASTph. +971 4435 [email protected]

UK & EUROPEph. +44 1225 311 [email protected]

why Embed continues to be thehoice for top entertainmentl across the world.

rd tionsaleManagement

Systems

Scan the QR code with your smartphone to read what otherEmbed customers are saying.

ou with Embed? mbedcard.com

d Moore, Chief Operating OfficerAl’s – Multi-site Operator

we become even more data-ven in our business, EMBED’s prehensive data compilation and reporting helps us make

smarter, more informed business decisions better to

erve the needs of our guests, art of our business. We need tners who have our businesseds top-of-mind and EMBED livers on that commitment.”

ToddBig A

“As driv

compa

sethe hea

partneedel

ear wng ch

ers all

t caremptt of s

hine Loyalty S

Are yowww.em

It’s cleleadincente

DebitRedePointMach

Coinslot AUGUST 16 - AUGUST 22, 2013

14

B2B

Essential Guide to ... Bowling AlleysMarket Analysis

EVENTS

VIEWPOINTCARD SYSTEMS

Coin-op andten pin - a natural match

All families and groups offriends want on a day or nightout is to be entertained. Whatbetter then than a trip tothe bowling alleywhere the quality of coin-op entertainment is at anall-time high?

Coincidentally, I waxed lyrical aboutthe ten pin bowling sector in my regu-

lar comment piece in last week’sCoinslot and, apologies for repeatingmyself, but I’m about to do so again.

Like all forms of entertainment thatwish to remain popular and money-spin-ning, the tenpin bowling sector has rein-vented and modernised itself to such anextent over the years that its accompa-nying hi-tech coin-op offer seems a per-fectly natural fit. This, of course, wasn’talways the case, but nowadays witheveryone having to constantly multi-taskto survive, bowling alleys have evolvedinto full-on entertainment complexes forall the family.

In other words, we all have to accept -and embrace - the fact that the division ofamusement arcades, bowling alleysFECs is blurring all the time and the atti-tude of ‘if it’s entertaining, then surely it’srelevant to any kind of entertainmentvenue’ applies perfectly to the modernten pin bowling sector. In other words, it’srare, if ever that a ten pin bowling venueonly offers the skittle sport and nothingelse - and this is testament to the effortsof the coin-op sector to find new prem-ises for siting equipment when our nichesector has seen wholesale consolidationover the period of more than a decade.

Regardless of whether the coin-opoffering at the average bowling complexis of secondary importance or not, themachines found at typical ten pin centresare as enthralling and intriguing a mix asthe best of FECs. With this in mind, theproducts and services now available,such as those from AMG Leisure andEmbed Playsafe are expertly targeted atjust the right audience due to marketexperience and a clear understanding ofhow best to deploy them.

Whether the uptake of the sport of tenpin bowling has improved because of thebetter ancillary entertainment builtaround it is true or the exact opposite isirrelevant, because for the time beingcoin-op in the bowling arena is as strongas you like.

Debit card systems: thekey to player loyalty andbusiness intelligence

S: How is business growth forEmbed this year?AB: Being part of a larger, Australia-

based company, business has been good forEmbed-Playsafe this year. However, whencompared to regions such as the MiddleEast, which is experiencing tremendousgrowth, Europe has been slightly slowerwhen it comes integrating new productsand systems. Any time a new family enter-tainment centre is opened in the MiddleEast, it’s a given that the operator there willinstall a card system.

CS: So, do you feel customers in moremature amusement markets are more ret-icent to embrace card systems?AB: I think there are multiple different rea-sons for putting up resistance to card sys-tems in more established markets - andthese are all really different from country tocountry. However, the new generation ofoperators are getting increasingly used tonew technologies and to looking at theirbusiness from a marketing point of view;looking at what to do to understand whotheir customers are; and having more detailsand more business intelligence. These keyfactors are becoming more important forthe new generation of operators.

CS: How would you summarise the advan-tages of Embed’s debit card solution forbowling operations?AB: We have the technology to collect andanalyse all the player data, to create market-ing and promotional packages that arereally customised to specific players andcustomers. This is ultimately for the benefitof operators.

CS: How important are bowling opera-tions in the wider context of Embed’sglobal business?AB: It is a very important sector for us.Specifically in the UK, the bowling indus-try has always traditionally looked at theUS bowling model. And in the US we haveenjoyed great success with the integra-tion of card systems in bowling centresbecause the venues are more and morelike entertainment complexes. They notonly include traditional bowling alleys,but they are becoming family entertain-ment centres and leisure destinations intheir own right, offering bowling, games,laser games, bumper cars and food andbeverage options. The venues alwaysoffer a combination of different activi-ties, and our cashless system is ideal forthis.

Andrea Bisi, sales director forEmbed in Europe, the MiddleEast, Africa and Asia-Pacific,discusses the many advantagesof integrating a debit card systeminto bowling operations.

C

While the US is renowned forits huge annual Bowl Expo,

which took place in June this yearat the Las Vegas ConventionCentre, UK operators can onceagain look closer to home forbusiness insight and inspirationin 2014.

Following a year-long break dueto Germany’s shifting gaming poli-cies, IMA returns to Düsseldorf onJanuary 14-17, and the expo’sBowling World programme is setto be bigger than ever.

Located in a separate hall withinIMA, Bowling World offers manu-facturers from the bowling sectorthe ideal showcase to get in con-tact with new investors from the

amusement machine and relatedleisure industries.

Operators will be able to net-work with a range of relevant busi-ness representatives, includingmanufacturers and serviceproviders, pro-shop companiesand food and beverage suppliers.

The event will also feature aseminar session that will coverissues surrounding bowling alleyconstruction and integrating coin-op and other attractions into a site,along with offering demonstra-tions of the latest products to betaking the sector by storm.

“Bowling and amusementmachines are a perfect match,” saidexpo organiser, Reed Exhibitions.“A glance in any bowling centre,in any country, is sufficient to con-firm this. A mixture of amusementpossibilities including pool, darts,air hockey or simulators is essen-tial for bowling centre operatorsif they are to keep pace with themulti-entertainment trend.”

Bowling World returns in 2014The BowlingWorld exhibitionreturns tomainland Europenext year,providing theideal platform foroperators lookingto identify thelatest trends inthe sector.

2329-p11-17-essential:Coinslot NEW 13/8/13 17:22 Page 3

Coinslot AUGUST 16 - AUGUST 22, 2013

B2B

15

Market PerspectivesBOWLING OPERATIONS

Essential Guide to ... Bowling Alleys

SUPPLIER VIEW

Trading up for UK’s largestbowling operator

he Original BowlingCompany (TOBC)was formed in August

2010 when AMF Bowlingacquired Hollywood Bowlfrom Mitchell and Butlers toform the UK’s largest tenpinbowling operator.

TOBC now operates 43centres under the AMF Bowl-ing and Hollywood Bowlbrands. As the largest opera-tor of tenpin bowling cen-tres in the UK it continues tothe lead the way with fully

automated bumpers, XtremeBowling, new diner menusand an all round entertain-ment experience.

And while operatorsacross the UK continue tofight the effects of the eco-nomic downturn, TOBCrecently unveiled anothertrend-bucking set of interimfinancials. Despite “unhelp-ful” trading conditions andadverse weather disruption,the group has continued itsstrong performance, beating

the record financial year,delivering continuedgrowth, successfully open-ing its first new centre since2010 and improving theoverall quality of its portfo-lio.

For the six months endedMarch 31, like-for-like rev-enues were up 4.3 per centon 2012, with bowling rev-enue up 5.7 per cent. Totalrevenues for TOBC were up5.3 pe cent, while like-for-like centre EBITDA was up

14 per cent.Commenting on the

results, Steve Burns, manag-ing director of TOBC, said:“This is another pleasing setof results. Despite the tougheconomic conditions, whichhave continued to squeezefamilies’ disposable incomes,we have continued to growthe business significantly.

“Although we suffered dis-ruption from snow inDecember and February, westill improved performance

in our key peak tradingperiod. We also convertedthis growth to profit, despitethe cold weather and risingelectricity prices puttingpressure on heating costs.

Burns added: “We openedour first new HollywoodBowl in Rochester, Kent, inFebruary, and it has tradedwell above expectations.This gives us great confi-dence about our two othernew openings this year, inMaidstone and Milton

Keynes.“It is important for us to

consolidate these gainsduring our off peak season inthe second half of the year,where external factors suchas the weather can havemore of an impact. Further-more, we need to assess thenegative impact of MachineGames Duty, which hasplaced unwelcome pressureon already declining rev-enues from AWPs in familyentertainment centres.”

Continued strong performance from the UK’s largest bowling centre operator isdemonstrating the sector’s resilience.

T

AMG: bringing top-classcoin-op to bowling centres

As one of the UK’s most diversified sup-pliers of amusement and gaming

equipment, AMG Leisureworks closely with sitesaround the country - fromarcade operators lookingto install the Super Strikebowling product in theirvenues, to bowlingcentre operatorsthemselves who arelooking to refresh theircoin-op or prize vend-ing estate.

“We have manymachines that crossover into the bowlingsector,” said the com-pany’s David Bowman.“Our Balloon Busterprize vending machine,for example, is per-forming really well inbowling alleys. Wehave just taken adelivery for 35 moreBalloon Busters and havewell over 100 on site now. Thisdemonstrates their strong popularity inthe UK. We also supply a range of otherproducts, such as dance machines,

Guitar Heroes and video games, whichare also strong performers.”

Bowman added: “We don’t directlytarget the bowling industry,but a lot of our operator cus-tomers across the UK tend tobuy kit for those locations.”

Commenting on theincreasingly blurring linebetween bowling facilitiesand family entertainmentcentres, Bowman said hehas been impressed bybowling venues’ increasingfocus on amusementequipment. “The Holly-wood Bowl in Norwich’sRiverside entertainment

complex, which is downthe road from ourKings Lynn offices, ismore like a fully-

fledged arcade. It’s gotto that point where

amusement machines areno longer a secondary

thing - they might even take asmuch money as the bowling. It’s good

to see amusements standing side byside, rather than being a secondary formof entertainment.”

2329-p11-17-essential:Coinslot NEW 13/8/13 17:35 Page 4

Coinslot AUGUST 16 - AUGUST 22, 2013

16

B2B

Essential Guide to ... Bowling Alleys

ProductsAMG LEISURE

AnalysBring the funof realbowling toyour locationwith SuperStrike

AMG Leisure is giving operatorsa unique opportunity to save on agreat coin-op bowling product

Ripon-based national distributor AMG Leisureis currently advertising two fully re-condi-

tioned lanes of Super Strike bowling from LAIGames.

Each lane of Super Strike can be used by upto four players. They are ideal for a vast varietyof locations, with motorised pin lifters, 30-inchLCD monitors on each lane and ticket payoutfacility.

Key to the success of Super Strike is that theoperator can choose how to set the product upfor their location. For example, it can be oper-ated on either five or 10 frame games, and theprice of play can be easily adjusted. If operatingon ticket payout, the operator can set thenumber of tickets paid by score, with optionalbonuses for the winner of a multiple playergame of more tickets or a free game. Super Strikeis a current game still being sold brand newacross the globe and is fully supported by LAIGames and AMG.

LAI International sales manager, Steve Bryant,commented: “Super Strike bowling has beenone of our stable products since its launch in2009, with hundreds of lanes sold worldwide.It’s a compact product with a compact pricebut we don’t cut corners or compromise onbuild quality. We even source the wood used onthe lanes from a large tenpin bowling companyin the states to ensure its authenticity of play.”

FEC - adultThis LastWeek Week Name / Manufacturer

1 - Magic Games U/R Project2 2 Pure Gold Astra3 3 Find The Lady 70 Project4 - S/D Super Big 7 Electrocoin5 - Party Mix (3Player) Astra6 1 Free Play 70 Project7 7 Clockwork Oranges Empire8 8 Chase the Ace Project9 9 Party Time Arena (4 Player) Astra10 10 Find The Lady Project

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£70 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 - Monopoly Reel Estate BFG2 1 Monster Money QPS4 2 DOND Double Chance BFG4 3 DOND Golden Game BFG5 3 Snow White and the Seven Tenners REF6 7 Lady Luck Trail of Riches REF7 5 Alice Through the Looking Glass REF8 8 DOND Triple BFG9 9 DOND Take a Chance BFG10 10 Karate Quid QPS

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 1 Encore T7 (GP3) SG Gaming2 2 Magic Games 3 Novomatic3 - Encore T7 (GP2) SG Gaming4 - World of Poker Project5 3 Magic Games 2 Novomatic6 - Bullion Bars Platinum Astra7 - Solid Gold Astra8 9 Bar X Extreme Electrocoin9 - Triple 7 (GP1) SG Gaming10 - Triple 7 (GP1) SG Gaming

Based on data from a minimum of 10 locations. Supplied by Praesepe

EMBED-PLAYSAFE

The Embed advantage

The Embed DebitCard system isperfectly designedto give a seamlesscustomerexperience inbowlingcomplexes andfamilyentertainmentcentres.

here is no doubt that bowlingis a very common activity andtraditional pastime in most

established markets, as well as asport activity with great internationalevents (even if it is not recognised asOlympic game... yet).

The vast majority of new genera-tion bowling centres, or recentlymodernised ones, are full-fledgedentertainment complexes. Bowlingremains the anchor of the businessmodel and the differentiator com-pared to other FECs - and it is mosteffective when combined with otherrevenue generator activity like bil-liards, laser games, a good mix ofarcade/simulator/redemptiongames, snack bars and attractions.

For locations like this, it is impor-tant to give a seamless customerexperience when players partici-pates to different activities, and theEmbed Debit Card system is per-fectly designed to deliver just that.

With a powerful debit card andmanagement system, all activitiescan be linked together by the samecard, players buy or reload the cardat entrance or at self-service kiosks,and then use the card to pay forbowling, play games, enter attrac-tions, pay for food and beverage, orretail items. For operators, cashlessoperations allow for maximum con-trol of cash transactions, reductionin operating expenses and generateadditional revenue for enhancedcustomer experience, the opportu-nity to create packages and promo-tions to up-sell and cross-selldifferent product and services.

The perfect management productfor multi-activity centres is theEmbed Debit Card System (ECS).With great attention to family enter-tainment complexes and specificallyto the bowling industry, Embed hasdeveloped interface to many bowl-ing management systems:Brunswick Vector Plus, Qubica Con-queror/Conqueror Pro, Steltronic

and more. This is the result of thecompany’s operation in the US,where a large number of our cus-tomers are operating centres withbowling, games, F&B. More progres-sive operators take full advantage ofEmbed ECS features - from creatinga membership reward program,create promotions, package differ-ent activities into one single product(two games of bowling, a burger anda drink, plus 30 minutes of games)sold at attractive value to generateincrease revenue. The system offersthe added benefit of reducing oper-ating costs, and increasing the levelof control of cash transactions.

With the integration to any bowl-ing management system, Embedoffers the additional value of reduc-ing the initial investment in IT hard-ware, and saving valuable space atthe bowling front desk. From thesame POS used for opening andclosing lanes, it is possible to issue anew Embed card, reload value on thecard, check the card balance andhistory, and of course accept theEmbed card as form of payment forthe bowling activity.

The power of a mature cardsystem like Embed is also in the mar-keting activities that can be gener-ated from the analyses of the datacollected. Each individual card canbe registered with member’s contactdetails, and Embed is recoding thespending behaviour including dateand time of each visit, and eachproduct that has been purchased,giving operators a new level of busi-ness intelligence and understandingof their customers, with simple toolsthat in the past were only available tolarge companies investing a lot intothese market analyses.

In combination with web basedand automated reports, more mobileservices and products, Embed CardSystem is a true all-in-one manage-ment and cashless solution. That’sthe Embed advantage.

T

2329-p11-17-essential:Coinslot NEW 13/8/13 19:08 Page 5

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Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

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1 1 Snow White & the 7 Tenners Reflex2 2 Fireball Storm3 3 Alice Through the Looking Glass Reflex4 4 Cops Streetwise BFG5 5 Street Casino Storm

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 Player) Astra2 2 Rainbow Riches (3 Player) Astra3 10 Chase The Ace Project4 4 Craic in Fun (3 Player) Barcrest5 5 Adders And Ladders (4 Player) Vivid6 6 Party Games (4 Player) Astra7 7 Golden Poker Project8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 3 Gold Rush Stampede (4 Player) Barcrest

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10 10 I Love It Icona PopBased on data supplied by Soundnet

2329-p11-17-essential:Coinslot NEW 13/8/13 19:09 Page 6

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Storm Games recently acquired anumber of licensed brands, and thecompany’s goal is to keep raisingthe bar. Discussing the newly re-leased Popeye the Sailor Man

game, the company’sPaul Rothwell said: “Itfeatures some incredible3D graphics with pro-gressive trail featuresand pots, and six bigbonus rounds.”

Storm powers ahead Pushers are still an absolutecritical componeany family entertcentre. Categorywhether complenon-complex, is backbone of the

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NOVELTYAMG HAS ITS EYE ONTHE PRIZE

AMG Leisure continuesto grow its presence in

the prize redemptionsector. According to thecompany’s Terry Farr, SegaAmusements Europeand LAI Games continueto help drive innovation.

“Key Master by Sega hasbeen a very good productand has sold in big numbers over the lastfew years,” Farr said. “It has hit the spot interms of presentation and the right feel.”

Discussing LAI’s Balloon Buster prizeredemption piece, Farr said: “Its bright,colourful presentation with the excitingballoon popping carnival themed graph-ics and voice messages, combined with agreat prize offering, has made BalloonBuster this year’s number-one piece.

“It brings a different, relevant facet toone of the sectors that has still has somegrowth to be exploited. I believe this prod-uct will have a good few years in it and willprovide the operator with a magnificentreturn on his investment.”

PLUSHWHITEHOUSE GETSDESPICABLE

With Universal’s Despicable Me 2 prov-ing to be this summer’s smash hit

family film at the box office, WhitehouseLeisure has launched an exclusive plushrange of its most loved characters: theMinions.

Supersoft gift-quality plush withbeads, the rangefeatures six assortedMinions: Tim, Carl,Phil, Jerry, Stuartand Dave.

They are available in an assortment ofsizes, including giant 21-inch and five-inch bag clip characters.

There’s no need to worry about therange being a one-season wonder either -Universal has already announced that aspin-off sequel, Minions, is already indevelopment and scheduled for 2014.

SOFTWAREGAMES WAREHOUSE

Finally, operators of O.P.E.N. terminalsthat are converted to Paragon software

will be pleased to learn that GamesWarehouse’s v7.0 software package willrun in full on the following Paylink andAardvark ‘Shuttle’ PC units: SK21, SK22,SN68 and SN78.

CASH HANDLINGJCM SHOWCASESRANGE AT AGE

JCM Global has presented its range ofleading transaction

technologies at thisweek’s AustralasiaGaming Expo. The firm’snewest regional office,JCM Asia Pacific, show-cased the range - includ-ing the award-winningiVizion bill validator - atthe Sydney Conventionand Exhibition Centre,which played host to theevent.

JCM Asia Pacific business manager IanPayne said: “JCM has a long and out-standing history serving operators of allsizes throughout the Australasia region.We are committed to the region’s gamingindustry, and we are proud to be showinginnovative new technologies that will helpoperators evolve their profit potential.”

2329-p18-19-Listings:Coinslot NEW 13/8/13 16:21 Page 1

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RLMS GETS THE BIGONE

RLMS Sales is now taking orders onDOND The Big One, the latest Deal Or

No Deal Hi Tec, Category C game fromBell-Fruit Games. With operator-selec-table stakes (25p/50p/£1), note payoutavailable and all the classic features of thehit Deal Or No Deal series, you can bankon The Big One being an effective way tosupersize your earning potential thissummer.

AIR HOCKEYHARRY LEVY’SHOCKEY HIT

W ith its eye-catching illuminated legsand playfield, Skate Air Hockey is

gaining attention from amusementspark, fairground and FEC locations -both indoors and out. With its specialplayfield drying system and durablecomponents, the game - available fromHarry Levy now - is 100 per centweatherproof, as well as beingredemption ticket-ready. Harry Levy’sColin Mallery commented: “This issomething completely different with a

curved playfield. It makes for a totallynew player experience and I have foundthat it reduces the occurrences of thepuck flying off the table.”

MACHINE SUPPLIERS

NEW NUMBER FORLEEDS LEISURE

New and refurbished amusement equip-ment specialist Leeds Leisure has a

new telephone number. Sales duo TimStanhope and Keith Parker can now bereached on 01132 040 885, while JohnHood remains contactable on mobilenumber 07766 247 876.

SURREAL SOCCERSURREAL SOCCERSEASON KICKS OFF

Coinslot’s ever-popular Surreal Soccercompetition, sponsored by Jabro

Games, is open for entries, with early-bird rates currently available for all com-petitors submitting their team sheetsbefore August 30. Aspiring managers canenter two teams for £10, three teams for£15 and five teams for £25. Closing datefor entries is September 13; for entryforms contact Marc Lawton on 01204396 397 or [email protected].

Operators must work hard at keeping theircranes looking at their best, according toPhil Setter, managing partner of White-house Leisure Group. “You cannot simplyfill it with toys in the morning and expect thecash box to be full by the evening,” he said.“They require constant checking to ensurethe products look their best.”

2329-p18-19-Listings:Coinslot NEW 13/8/13 16:22 Page 2

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THE GREAT BRITAIN PUB SECTORIssue 2330 - 23rd August 2013

POOL TABLES, CLOTH & ACCESSORIESIssue 2331 - 30th August 2013

CAT B3 MACHINESIssue 2332 - 6th September 2013

VENDING MACHINES/NOVELTY VENDINGIssue 2333 - 13th September 2013

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22 Coinslot August 16 - August 22, 2013

Comment

A new video game survey uncovers bothmauling in Scotland and the coin-op sect

“

media watchalex lee

Anti-gambling pressure group war

commentalex lee

kay, it’s not quiteJanuary 2014 yet,but with only a few

short weeks of thesummer season left -including one Bank Holi-day weekend - manufac-turers, suppliers anddistributors are alreadybeginning to formulatetheir plans for EAG 2014.As the manufacturing andcontent provision expertsbusy themselves withimaginative products andsolutions to maximise anyopportunities the TriennialReview may bring, opera-tors have had plenty oftime to review the impactEAG 2013 had on their for-tunes this year.

The fifth incarnation ofthe annual coin-op show inits already establishedenvirons of ExCel kicks offin less than five monthsfolks, and like it or not thisevent not only reflects thestate of the market butgoes some way towardsshaping the trading condi-tions in which we’ll allhave to work in 2014.

While the industry hasconsolidated and con-tracted in the last fiveyears, the EAG has actu-ally grown during the sameperiod. It’s clear to me thatnot only have thestrongest stakeholderssurvived, but that theevent itself has worked

hard in achieving anincreased relevance andimportance, with greatsupport and the wholesalebuy-in of some of the UK –and the rest of the world’s- leading coin-op protago-nists.

The deals, contractsand business relationshipscemented in the threedays at ExCel serves asthe bedrock for the rest ofthe year for all links of theindustry chain. A micro-cosm of the industry forwhich it exists, EAG 2014isn’t looming large quiteyet, but the old adage of‘fail to prepare and pre-pare to fail’ applies per-fectly to the event.

Between now and thenthere is of course a lot ofbusiness to be had, butnow that all 2013’s manyand varied provincialshows are done anddusted we simply have tolook forward to the firstevent of the new year andthe big opportunities it willno doubt present.

The latest news from theorganisers is that standbookings are ahead of lastyear, with 75 per cent ofthe show’s available floorspace already sold. Foronce, it looks like therecould be tangible evidenceof those green shoots ofrecovery we all love to talkabout.

Is thatthe timealready?

amblers in Scotlandstaked £4.4bn on highstake machines last year,

a rise of over £100m accordingto new figures, according to theChristian Institute. The amountof money gambled on fixed oddsbetting terminals (FOBTs) roseby £176m.

The money staked on the ter-minals equates to £1,057 peradult in the country. The statis-tics came from betting industrydata, and were produced by theCampaign for Fairer Gambling.The group warned of a “toxiceconomy” developing andcalled for the government to act.

Pamela Nash, Labour MP forAirdrie and Shotts, said shewould like to see the maximumstake for FOBTs reduced to £2.

A spokesman for the Cam-paign for Fairer Gambling,Adrian Parkinson, said thenumber of machines is showing“exceptional” levels of growthacross Scotland. Parkinson, aformer betting shop manager,said: “FOBTs are the most addic-

tive gambling product in thecountry and are driving the pro-liferation of betting shops.”

He added: “Combined withthe pay-day loan shops, we areseeing the rise of a toxic econ-omy on Scotland’s high streets.”

He said the Scottish Govern-ment should be doing more to“clamp down” on the bookmak-ers and their addictivemachines.

Parkinson said: “The socialand economic consequences ofthis continued rise are causingconcern among politicians butgovernments are failing to act.”

The Association of BritishBookmakers says the figures areflawed. A spokesman said: “How-ever you present the figures,they don’t provide evidence fora link between problem gam-bling and electronic gamingmachines in betting shops.”

Meanwhile, an article in TheTelegraph states that peoplewho play video games are lessable to control impulsive aggres-sive behaviour according to a

new study.There is a growing body of

research that links violent videogames, and to a certain extenttotal screen time, to attention-related problems and aggres-sion.

Researchers found videogames boost visual attention, butreduce impulse control. Aperson playing a first-personshooter video game, such asHalo or Unreal Tournament,must make decisions quickly.Researchers found that the fast-paced decision-making booststhe player’s visual skills butcomes at a cost, reducing theirability to inhibit impulsivebehaviour.

The reduction in what iscalled ‘proactive executive con-trol’ appears to be yet anotherway that violent video gamescan increase aggressive behav-iour, according to theresearchers.

Doctor Craig Anderson, direc-tor of the Centre for the Study ofViolence at Iowa State Univer-

G

O

2329-p22-23-Comment:Coinslot NEW 13/8/13 18:15 Page 1

23Coinslot August 16 - August 22, 2013

survey uncovers both harmful and beneficial effects on players, while FOBTs take aand the coin-op sector looks to compete with tablets and smart phones.

BACTA chief executiveLeslie MacLeod-Millerbelieves the coin-op sectorhas been left out in the coldwhen it comes to dialogueabout anti-money launderinglegislation.

PoliticsLeslie MacLeod-Miller

letter to editor

oup warns of ‘toxic economy’

TO COMMENT ON ANY ARTICLE

Email: [email protected]�

sity in the US, said: “We believethat any game that requiresthe same type of rapidresponding as in most first-person shooters may pro-duce similar effects onproactive executive control,regardless of violent content.However, this is quite specu-lative.”

There is a growing body ofresearch that links violentvideo games, and to a certainextent total screen time, toattention-related problemsand aggression.

Dr Anderson said people’sability to override aggressiveimpulses is dependent inlarge part on good executivecontrol capacity. Social psy-chologists are looking how avariety of factors - includingmedia exposure, anger, andalcohol - affect that capabil-ity.

In three new, unpublishedstudies, Dr Anderson and hiscolleagues found that playingaction video games is associ-

ated with better visuo-spatialattention skills, but also withreduced proactive cognitivecontrol.

He said: “These studies arethe first to link violent videogame play with both benefi-cial and harmful effectswithin the same study.”

In one of the studies, DrAnderson's team had partici-pants - none of whom werefrequent gamers - either playthe fast-paced and violentvideo game Unreal Tourna-ment, the slow-paced gameSims 2, or nothing for 10 ses-sions, each 50 minutes longover the course of 11 weeks.

His team tested the partici-pants’ proactive cognitivecontrol and visual attentionbefore and after the videogame playing. They foundmarked decreases in proac-tive cognitive control amongthe action game playersversus the Sims players ornon-game players. At thesame time, there were

marked increases in thevisual attention skills ofaction gamers.

And finally, one of thebiggest challenges facing thepay-to-play sector is convinc-ing consumers who haveaccess to a whole host ofsmartphone, tablet and con-sole gaming experiences topart with their cash to playamusement games, accord-ing to the Intergame website.The key to this, the staffwriter believes, is offering anexperience that cannot bereplicated in the home.

You need to know that all is well at your ‘day job’ or you cannot give thenecessary attention to your ‘volunteer’ jobJohn Z Margold, president American Amusement Machine Association

At a time when gambling has beenrelegated to Cinderella status in

the fantasy of government represen-tation, there is need for some depart-mental leadership to ensure thatEuropean issues are not presented asa fait accompli. The fourth Anti MoneyLaundering Directive (AMLD) is agood example of where the gamblingindustry has been left largely unrep-resented by government despitethere being some fundamentalchanges which could affect the UKindustry.

DCMS has not entered into dia-logue with the industry as a wholeregarding money laundering, but thatmay not be surprising when the Min-ister, Hugh Robertson, has not con-ducted a cross-sector meeting sincehe took office in 2010 despite numer-ous invitations from all sectors - incontrast to the frequent communica-tions that the industry now enjoysfrom officials. It was left to the Gam-bling Commission to highlight therole of the changes in the fourthDirective at a recent Sector Meeting,but then pointed out that AMLD (anti-money laundering directive) wasbeing led by Treasury and the HomeOffice, although precisely where theyfit into our fairy tale remains unclear.

On 5 June 2013 a policy paper waspublished on the UK governmentwebsite by HM Treasury entitled“How the Home Office and the Treas-ury work to implement an effectiveanti-money laundering and counterfinancing of terrorism policy in theUK”. It described the work of Finan-cial Action Task Force (FATF) andexplains that the Treasury leads theUK’s contribution to internationalpolicy development on anti-moneylaundering and terrorist finance. It isinteresting that the policy paperstates that member countries meetregularly to review progress beingmade and address issues of concern,even though neither our TreasuryMinister, Sajid Javid, nor the Minister

have ever convened a meeting of allof the UK domestic gambling sectorsto even discuss issues of concern,much less to address them.

The policy paper states that theyhave published a response to thethird anti-money laundering direc-tive and helped shape proposals for afourth AMLD, again without refer-ence to the UK industry. We are toldthat HM Treasury and the HomeOffice co-chair the Money Launder-ing Advisory Committee, whichadvises the government on itsapproach to preventing money laun-dering in the UK. Members includerepresentatives from law enforce-ment, government, industry and reg-ulators. It leaves Cinderellawondering how it might be includedin the definition of industry for thepurposes of being consulted on thesetypes of issues.

Apparently, the committeereviews industry guidance before itis approved by the Treasury. Again thisis interesting for those who areinvited to the Ball, but for the indus-try which remains relegated firmly tothe kitchen waiting for that magicalcommunication from any part of gov-ernment, it can seem that once againwhile we are ‘all in it together’ someare more in than others. Various sec-tors have been meeting with MEPsand committee members in Brussels,highlighting potential concerns andtabling amendments to the fourthAMLD (anti-money laundering direc-tive). It seems that Treasury have alsotabled amendments although with-out the benefit of dialogue with indus-try one wonders what thoseamendments might be intended toaddress. There is still a long processto go through before the anti-moneylaundering directive is finalised.

The industry needs to be invitedto the ball, but in the current climatesponsorship, communication andrepresentation seem to only occur ina world of fantasy.

More leadership andcommunication neededfrom government

Dear Sir,I refer to your article in Coinslot stating that a new opportunity for an amusement arcade hascome to Exmouth. There is no mention of the fact that in order to sell the land to Whitbread theywould have to move the present business “Exmouth Leisure run by Harry Parkin” to the newvenue. Reading your article one would assume that it would be a free for all which is not thecase. Harry Parkin has been there for some 20 years and will be transferring his business fromits present building, which will be demolished as part of the plans for a hotel, to the new site ashort distance away. Harry has extensive plans for the new premises which will include an AGC,a UFEC, including a large redemption area as well as kids’ rides and other family entertainmentand lastly a new take away and family dining franchise.Kind regards, Louise Parkin

New opportunity?

Opportunity knocksDear Sir,I read Coinslot every week and, dare I say it, look forward to its arrival in my inbox and throughmy letterbox. I would just like to know if the magazine comes in iPad-friendly format, however,as us operators do sometimes have some spare time to themselves on the train or at home. Iknow that I’m not the only operator who would like to see Coinslot in iPad form. I also know thatother trade press is delivered in this format and I would imagine that it would benefit yourselvesas much as us if you were able to supply it in such a way.Kind regards, Charles Baker, Keeday

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24 Coinslot August 16 - August 22, 2013

ENADA CASTS THE NETWIDE

Celebrating its 41stanniversary in 2013, EnadaRome will be held at theRome Expo Centre, Italy, onOctober 16-18.With fresh new brandingthat is said to reflect thedynamism of Europe’samusement and gamingindustry, industry represen-tatives are able to registerfor the event online at thediscounted price of just €5(£4.30)Enada caters to a key num-ber of amusement relatedsectors including, coin-opskill and amusementgames, amusement rides,table games, bingo, bowl-

ing, hardware and soft-ware, slot machines, spareparts and accessories,venue design, paymentsystems, promotionalitems, security solutionsand vending.

EXTENDED SCHEDULEFOR GAMBLING CONFER-ENCE

The second annual SocialGambling Conference hasbeen extended to run over

two days, and will take placeon the November 6-7, 2013,at Dexter House in London.The Social Gambling Con-ference 2013 will be cover-ing a range of topics,including: the size and

potential of social gaming;the future of real moneygaming; compelling slotgames and their design; thefuture of social poker; andthe conversion funnel fromsocial to gambling.

Calendar

Newsweek TO COMMENT ON ANY ARTICLE

Email: [email protected]�

INTERNATIONAL EVENTS

AUGUST 2013

13-15Australasian Gaming

Expo (AGE) Sydney Convention Cen-

tre Sydney Australia

www.austgamingexpo.com

UK EVENTS

SEPTEMBER 2013

1-4Autumn Fair International

NEC Birmingham UK

www.autumnfair.com

18BACTA Division 2 & 4 Meeting

Hippodrome Casino London UK

www.bacta.org.uk

19BACTA Division 1 & 3 Meeting

Hippodrome Casino London UK

www.bacta.org.uk

20-22BAPTO National Finals

Lyons Robin Hood Holiday Park Rhyl UK

www.bapto.org.uk

EDITORIALEditor: Alex LeeEmail: [email protected] Tel: 01204 396 397Assistant Editor:James Walker Email: [email protected]: 01204 396 397Managing Editor:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail:[email protected]: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,BoltonBL1 4AY

Tel: 01204 396 397Fax: 01204 392 748 Email:[email protected] and Production: 3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF (UK)Tel: 01273 699 900Advertising andSubscriptions:Coinslot International, BoltonTechnology Exchange,33Queensbrook,Bolton BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Opinions expressed in this publicationshould not be regarded as the official viewof GB Media Corporation Ltd, exceptwhere stated. Views, opinions and recom-mendations contained in this publicationare put forward for consideration only. Noaction should be taken in reliance uponany such views, opinions or recommen-dations. Neither GB Media CorporationLtd nor contributors accept any responsi-bility for any loss occasioned to anyperson howsoever caused or arising as aresult of or in consequence of actiontaken or refrained from in realiance on thecontents of this publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article will beheld to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowl-edgement of author, publisher and sourcemust be given.

BALPPA announces FEC Day at LIWhe British Association ofLeisure Parks, Piers andAttractions has announced

it is bringing attractions specialistand FEC guru Scott Brown overfrom the US to present at LeisureIndustry Week 2013.Brown will deliver a keynote ses-sion entitled ‘Selling Memories: cre-ating birthday party experiencesthat increase sales’ at LIW 2013 onWednesday September 25 as part ofBALPPA’s FEC Day.The FEC Day will start with a one-hour panel session aimed at newstarts-ups. Led by BALPPA FECchairperson Janice Dunphy, single

and multi-site operators will dis-cuss the daily challenges and reali-ties of owning an indoor playcentre.The programme also includes for akeynote session by Vision XS’s TonySefton, as well as a session on howoperators can unlock new businessopportunities through new part-nerships and collaborations.Dunphy commented: “We are reallyexcited by the presenters con-firmed for our first BALPPA FEC dayin partnership with LIW. With ScottBrown and Tony Sefton speaking, itmakes a day out at LIW a no brainerfor any indoor play centre.”

T

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