23 25 jan 2013 csisa kathmandu ict possibilities poornima

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e-agriculture and ICT based

Initiatives in India

Poornima Ravi Shankar, Ahmed Salahuddin, Noel Magor and Shaik N. Meera

Challenges• Tech heavy approach• Hub team dependant• Cost intensive extension

model• Lack of infrastructure and

staff• Individual interactions• Complexities of

technologies• One way, transmission

loss• Analytics and traceability

Solutions • Tech inclusive approach• Shifting onus to process/

partners• Cost light/share extension

model• Innovative method• Breaking up technologies• Two way, no transmission

lossKey Questions :

• Who are the Influencers to the farmers ?• How can you make the process more “need Based “ ?• How can you make the process more “ Interactive “ ?• How do “know “ your Technologies are being Adopted ?

Can innovative use of ICT technologies create a new approach ??

0 2 4 6 8 10 12 14 16 18

Others

Government demonstration

Buyer

Cooperative

Extension worker

Newspaper

Television

Radio

Salesmen (e.g., fertilizer, pesticide)

Other progressive farmers

% farm households (n = 51,770)

ICT in Extension: Triple Helix Model

Strand 1: Sources of agricultural information (international/ national/extra-institutional)

NARS Portals: AGRISNET, Farmers Portal, RKMP, RKB, Plantwise

Strand 2: ICT4D models Govt. Initiatives (Gyandoot, Agrisnet),

Cooperatives (Warna Wired Village) , Private, Technical Institutes, Web based (aAqua)

Strand 3: ODL methodologies and E-learning in agriculture/RD

DRR, Agropedia

DOEICAR Insts.

SDA

ZRS

Extension Education Institutions

NGO

FARMERS

KVKs

SAU

Where are the farmers getting their knowledge from in the public sector?

Potential entry for CSISA platform extension material and capacity building for KM

CONSISTANCY AND COHERENCE OF MESSAGES ACROSS PARTNERS

Potential entry for CSISA platform extension material and capacity building for KM

Knowledge sources are

• Neighbouring Farmers

• Input dealers (Seed/ Pesticide/ Fertilizers)

• Television

• Demonstrations ( part of BGREI)

Potential knowledge sources that could be

tried (as perceived by farmers) are

• Mobile phones

• Video shows

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Current • RKMP (repackages

ready to use material)

• Digital Green

Possibilities • AGRISNET, AGMARKNET (training)• KCC (training) • AID/MSSRF (training) • FARMSMART in Bihar and Odisha

Pilots– DG – KVK – DoA – CSISA linkage– AID/MSSRF (Community radio - Odisha)

Knowledge networks and possibilities in Odisha and Bihar

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Knowledge networks and possibilities in Odisha and Bihar End Feb, early March – Odisha; report – April

May, June – Bihar; report – July

Demand Analysis for Mayurbhanj and Bhadrak End March – April; report – May

CSISA – DG – KVK – Agriculture Department linkage Discussions and Proposal – Feb

Pilot – Khariff

RKMP repackaging pilot for Odisha and BiharMay onwards

Pre – Khariff focus