Today/ 23_05_2011: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 1
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Today/ 23_05_2011: �
/ 10 min introduction of Addikt, your team and the business aspirations �
/ 5 min introduction on my background and experience �
/ 15 min presentation on what I could bring to Addikt �
/ 15 min Q&A on the above �
1�
Now/: �
/ 10 min introduction of Addikt, your team and the business aspirations �
/ 5 min introduction on my background and experience �
/ 15 min presentation on what I could bring to Addikt �
/ 15 min Q&A on the above �
2�
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Now/: �
/ 10 min introduction of Addikt, your team and the business aspirations �
/ 5 min introduction on my background and experience �
/ 15 min presentation on what I could bring to Addikt �
/ 15 min Q&A on the above �
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Places where I have lived�
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What I am currently doing �
/Brand Manager at Futureproof Marketing �: Responsible for the rebrand strategy and roll out for Enterprise Inns PLC. (UK's second-biggest pub owner) �
: Responsible for developing the brand strategy for the International launch of Chinggis Khan Vodka. �(Uber Premium Vodka a part of the APU capital group) �
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and before this (& in London) I was �
/Marketing Consultant for HomeAway�: Responsible for developing the penetration strategy for the Portuguese market�
: Responsible for Strategizing Creative Onsite Marketing Campaigns to promote HomeAway to the relevant �Portuguese market segments. �
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and before this (& in London) I was �
/New Business Developer for The Brand Union�: Planned and Developed the New Business Strategy including branding direction and new business marketing campaigns. �
: Repositioned The Brand Union towards retail, B2B and the sports industry. Developed impactful, creative and effective proposals and pitches based on market research and prospecting. �
: Created innovative new business approach strategies, customizing all tactics and solutions to align TBU business strategy and vision with potential new clients and industries. (For example Ferrero Group example attached) �
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3 Things that inspire me/… �
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1/ Movement �
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Step #1 �
Step #2 �
Step #3 �
Step #4 �
Step #5 �
2/ Design �
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3/ People �
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Now/: �
/ 10 min introduction of Addikt, your team and the business aspirations �
/ 5 min introduction on my background and experience �
/ 15 min presentation on what I could bring to Addikt �
/ 15 min. Q&A on the above �
19�
Lets Assume the following/�
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/Addikt is looking to expand into the UK market. �
…AND �
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1/ These are Addikt’s 5 target audiences �
(*) Branding, Design, Advertising and Marketing Agencies �
(*) Event Design Agencies �
(*) Marketing Departments �
(*) Museums and Exhibition Curators �
(*) Fashion Houses�
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/For the purpose of the exercise I’ll focus on : �
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(*) Branding, Design, Advertising and Marketing Agencies
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/How we could ignite the market penetration strategy �
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2/These could be Addikt’s Strategic Drivers:�
- Creative Currency : Develop a fresh positioning in the UK creative industry. �
- Authentic Connectivity : Develop a new type of agency changing the way brands connect with their audience.�
- Immediate Stature : Be on the TOP 5 list of visual production/creative thinking agencies. �
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3/This is how I could support Addikt : �
1: Create a database of key targets from relevant market experience and prospecting. �
2: Connect, Engage and Sustain the target through customized new business campaigns and approach tactics.�
3: Develop show casing and promote thought leadership pieces to increase brand awareness. �
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Now/: �
/ 10 min introduction of Addikt, your team and the business aspirations �
/ 5 min introduction on my background and experience �
/ 15 min presentation on what I could bring to Addikt �
/ 15 min Q&A on the above �
28�
/ 15 min. Q&A �
29�
Today/ 23_05_2011: �
/ 10 min introduction of Addikt, your team and the business aspirations �
/ 5 min introduction on my background and experience �
/ 15 min presentation on what I could bring to Addikt �
/ 15 min Q&A on the above �
30�
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