227freshventures.Company Presentation

C O M P A N Y P R E S E N T A T I O N

D R I V I N G G R O W T H I N P U B L I S H I N G

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Publishing Industry Growth In the Netherlands Is Driven By Online/Electronic *

Implications for Publishers

Traditional media account for almost 90% of current market, but 85% of growth Is expected to come from online/electronic

85%

1,000 Ind

ustr

y S

ize

(EU

R m

ln)

93% 14%

15%

2007 2012 2007-2012

2007: € 5.1 billion

market

2012: € 6.2 billion

market

2007-2012 Growth:

€ 854 million

Traditional Print Media Online/Electronic Media

* Includes total Internet Advertising market as defined by PWC Source: PWC Entertainment & Media Outlook 2012, Trends in the Netherlands

€ 726 mln

€ 152 mln

• Traditional core: build and protect (e.g. renewal management) and reinforce existing base (e.g. ancillary products)

• Online: create new online concepts, drive audience growth aggressively, engage and monetize them, and build a diverse base of revenue sources

• Acquire growing (online) businesses and buy market positions, know-how and applications

0

2,000

3,000

4,000

5,000

6,000

7,000

1,596

4,561

742

4,409

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We Help You Grow Your (Online) Publishing Business

227freshventures are a group of highly experienced publishing and online professionals, all with a senior management background in the industry. We help you drive growth in your publishing business. From strategy to implementation. With a strong emphasis on online and cross media publishing. But with a keen eye for print as well.

Create. Conceive, develop, and launch new (online) products and services.

Build. Optimize existing publishing businesses, portfolios and products.

Buy. Search, source and assess attractive (online) acquisition candidates.

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✔

✔

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Three Type of Services, From Strategic to Operational

Create Innovation Services

Build Business

Optimization

Strategic

Tactical

Operational

•  Innovation workshops •  Best practices •  Benchmarks

•  Growth strategy •  Portfolio analysis •  Profit optimization

•  Acquisition strategy •  Market scan •  Funding strategy

•  Product plan •  Prototyping •  Customer visits

•  Product development •  Commercial plan •  Sourcing and off shoring

•  Acquisition search •  Commercial due diligence •  Sell side services

•  Project management •  Product management •  Kick-starting projects

•  Product management •  Marketing management •  Sales management

•  M&A project management •  Valuation •  Negotiations

Buy M&A Services

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We Have Extensive Experience in a Broad Range of Media Industry Segments

00 Professional

& B-to-B Education Health &

STM News Consumer Directories

Print Online Mobile

Our Markets. Newspapers are different from B-to-B publishing, and STM is a whole different ball game than educational publishing. Let alone consumer publishing or directories. Each segment has its own culture, its own business models and faces its own challenges. We know. We’ve been there. We’ve done it.

Our Media. Naturally, online and cross media publishing will drive growth in the years ahead. That’s why online is the core of our strengths. But we do know all about print too, and about the migration from one to the other. After all, we are trained publishers.

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The Core Consulting Team Are Experienced Industry Specialists With a Managerial Background in the Industry

The two founding partners of 227freshventures share a managerial background in the publishing industry, and are always directly and hands-on involved in all projects. We know what it is to be a publisher.

Patrick Hendriks •  15+ yrs international industry experience •  Board level consultant, general manager •  Strategy, Finance, M&A, Online •  Education, B-to-B, Newspaper, Health/STM •  Worked for Sanoma, Reed Business,

Mercurius Group, WPG Uitgevers •  Read more about Patrick at Linkedin.

Gerrit Jan Logt •  Close to 20 yrs industry experience •  General manager, business consultant •  Strategy, Innovation, Online, Finance •  B-to-B, B-to-C, Online recruitment •  Worked for Reed Business, Weka,

Springer, Foreign Media Group, PCM •  More about Gerrit at Linkedin.

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A Growing and Unique Network Of Talented Specialists

We have gathered a talented group of people with complementary skills and experience. From social network gurus, financial wizards, online recruitment experts, business model inventors, editorial kings to SEO geeks, mobile movers, e-mail gods, online sales heroes to database freaks. All with a passion for their profession. All with (online) publishing as their focus.

Bas van de Haterd •  Online recruitment specialist •  Blogging, personal branding and social

media expert •  Blogger at marketingfacts and

recruitmentmatters •  Worked at Media Plaza, Ilse media,

BroadbeanMore •  More about Bas at Linkedin.

Ton Wesseling •  Internet publishing and online sales specialist •  Online marketing, conversion, website optimization •  IAB board member, publisher webanalisten.nl, writes

for Twinkle, Sprout and Marketingfacts •  Worked for Ilse Media, Sanoma, Wegener Media

Ventures •  More about Ton at Linkedin.

Marc Borgers •  Email marketing, online marketing and customer

loyalty specialist •  Founder of SureMail, former managing director of

Veritate and Rapid Sugar •  Author, trainer (e.g. at Euroforum, IDMK), speaks often

at conferences •  Worked for ANWB, Reed Business, Trouw, PCM,

Nationale Vacaturebank, RTL, AVROMore about Marc at Linkedin.

Plus several specialists to be announced soon ….. +

Ellen Spaltman •  Online Publisher (a.o. Legal) •  B-to-B marketing specialist •  Online concept development, online

migration •  Worked for Kluwer, Thieme Meulenhoff,

WEKA •  More about Ellen at Linkedin.

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We Have Worked for Established Leading Publishing Companies As Well As Young and Growing Online Players

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Buy

Some Examples of Recent Assignments

Buy Online B-to-B

For a large international b-to-b publisher, we conducted and extensive market scan, sourcing, assessing and contacting a large number of pure online b-to-b players, boosting growth perspectives and value creation for our client.

Acquisition Search. Education

For a large international educational publisher, we did a pan-European scan of growth opportunities, researching and describing in-depth market opportunities in adjacent market segments, providing a roadmap for further growth.

Strategic Expansion Roadmap.

Build B-to-B

For a medium-sized B-to-B publisher of severely deteriorating loose leafs, we designed a new strategy, migrating customers and content to online, focussing, pruning and innovating. We shaped, recruited and managed the turnaround team, and provided the base for a successful online turnaround.

Strategic Turnaround.

Online Health

We helped shape concrete expansion plans - new products and services, financial projections - and providing a solid base to attract expansion capital for a small pure online player in the health market, accelerating our customer’s revenues and profits.

Expansion and Funding Plan. Build

Create International Special Interest

For an international special interest publisher, we conceived, produced and helped launch a new weekly e-zine, aiming at a new target group of young hackers and electronics geeks in 4 countries, culminating in over 20,000 new subscribers, creating future expansion opportunities within this new segment for our client.

E-zine for Hackers.

Create B-to-B

For an international publishing house we developed a ready-to-launch online directory concept. We delivered product, commercial and financial plan.

Online Directory

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Where To Reach Us

Villa Anderstein Andersteinweg 23953 BA Maarsbergen The Netherlands E [email protected] T +31(0)343 46 12 55

Managing Partners Patrick Hendriks, PhD T +31(0)6 303 90064 E [email protected]

Gerrit Jan Logt T +31(0)6 532 40 128 E gerrit @227freshventures.com

D R I V I N G G R O W T H I N P U B L I S H I N G