22 ultimate search engine marketing seo tips for global education industry sector

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Tip 1: Make sure your website is easy to use and navigate.

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Tip 2: Don’t design your website without considering SEO.

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Tip 3: Build a network of quality backlinks.

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Tip 4: Use keyword research tools.

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Tip 5: Use descriptive captions, and keep relevant copy close to the relevant media.

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Tip 6: Avoid hidden text or hidden links.

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Tip 7: Don’t create multiple pages, subdomains, or domains with substantially

duplicate content.

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Tip 8: Brands should optimise their videos on the chosen platforms to increase their

visibility on search engines.

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Tip 9: Be sure you have a unique, keyword focused title tag on every page of your site.

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Tip 10: Fresh content can help improve your rankings.

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Tip 11: Focus on search phrases, not single keywords.

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Tip 12: Use keywords and keyword phrases appropriately.

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Tip 13: Check for canonicalization issues e.g. www and non-www domains.

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Tip 14: Build quality links and it is better than quantity links.

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Tip 15: Search engines loves unique quality content.

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Tip 16: Make sure your call to action is clear and present.

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Tip 17: Use keyword rich captions with your images.

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Tip 18: Know your target market.

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Tip 19: Write good SEO content.

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Tip 20: Never use duplicate content.

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Tip 21: Find out how users search for content.

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Tip 22: Give each page a title with a keyword phrase.