22 DOWNTIME PROTECTION FOR SMALL BUSINESS · 22 DOWNTIME PROTECTION FOR SMALL BUSINESS 3 Think of the work you do—the work your employees do. At the core of that work are the files

2020 - DOWNTIME PROTECTION FOR SMALL BUSINESS

1

2

PROTECT YOUR PROTECT YOUR SMALL BUSINESS SMALL BUSINESS FROM DOWNTIMEFROM DOWNTIME

2020 - DOWNTIME PROTECTION FOR SMALL BUSINESS

3

Think of the work you do—the work your employees do. At the core of that work are the files you create, edit and share, and the data that drives your business. Your business productivity — and your ability to recover quickly if the unexpected happens — depends on continuous access to those assets.

The simple solution to preventing data loss and protecting productivity is a solution that protects all your computers – automatic data loss protection. That’s because data loss protection is a lot like insurance: You don’t think much about it until you need it!

HOW DOWNTIME DEVASTATES SMALL BUSINESS

Today, there are more threats to your files and data than ever before:

» 29% of small business have no data backup.¹ » 65% of small businesses still rely on tape-based backup.² » 58% of small businesses don’t back up laptops and desktops.³ » 60% of backups ultimately fail.⁴

Whether it’s a nefarious cybercriminal, natural or man-made disaster, when something interrupts continuous access to your critical files and data, work stops and business grinds to a halt. The overall numbers are staggering: Unplanned downtime costs the average s`mall business as much as $8,600 an hour.⁵

WHAT BUSINESS CONTINUITY MEANS FOR OVERCOMING INCIDENTS — LIKE DATA LOSS

No matter the size of the business, no matter the industry, the business world moves faster than ever. Constant digital innovation is only accelerating that pace. Yet, to keep business moving forward, ensure uninterrupted productivity and guarantee business continuity, organizations need to first focus on the ability to restore and recover.

Without the ability to recover files, unexpected events—from cyber attacks to hardware failure to natural disaster and even human error—can leave a business without access to the business data it needs to serve its customer.

Productivity suffers, opportunities fall through, revenue drops and businesses struggle to recover. The simple solution to preventing file and data loss and protecting productivity: automatic data loss protection. Data loss protection is a lot like insurance: You don’t think much about it—until you NEED it!

4

2020 - DOWNTIME PROTECTION FOR SMALL BUSINESS

5

THE SIX STEPS YOU NEED TO KNOW

1. File sharing ≠ data loss protection.

2. Protect files at the source: direct from your employee’s machines.

3. Automatic data loss protection is not dependent on the user following the rules.

4. More small businesses are turning to the cloud, driven by peace of mind and affordability.

5. Data loss protection solutions must be purpose-built for fast data recovery.

6. Ensure the data loss protection solution makes it simple and easy to administer and restore.

7. Get started with CrashPlan for Small Business

Threats and risks hiding everywhere can bring that progress screeching to a halt—leading to devastating downtime costs that can easily put a company out of business. The key to this business continuity strategy: automatic data loss protection.

With comprehensive, automatic data loss protection in place, small businesses can guarantee fast recovery from any data loss incident and mitigate the many costs of downtime. When you know for certain that you can bounce back—no matter what—you can focus on moving your business forward.

6

1. Capterra Study, 20182. IDC Study, 20153. Ibid.4. https://media.kaspersky.com/pdf/it-risks-survey-report-cost-of-security-breaches.pdf5. http://www.aberdeen.com/login/?doc=/launch/report/research_report/9311-RR-SMB-cloud-backup.asp

2020 - DOWNTIME PROTECTION FOR SMALL BUSINESS

7