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WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Telkom 1.O- 1.5 - 2.O
S-curve product/ service type product/ service name
Telkom 1.O connectivity voice, plain text
Telkom 1.5 broadband connectivity(data/ internet access)
- product management one way from product development unit/ product owner (or partner) to witel
both way and directions ,address clients needs by Witel to product owner is important
- AM competencies primarily sales - sales but primarily consultant & relationship management
- internal biz process and relations
rigid, silo mentality must be friendly and innovative (how?)
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Business Acumen
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Business Acumen
• Business acumen is keenness and quickness in understanding and dealing with a business situation in a manner that is likely to lead to a good outcome.
• The ability to understand all business functions within the organization and industry
● Strategic focus● Business knowledge● System thinking● Economic awareness● Effective
Four Disciplines of ExecutionSumber: http://www.4dxbook.com/
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
4DX [1/3]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
4DX [2/3]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
4DX [3/3]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Quick Win Knowledge & Skill
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Quick win Knowledge and Skill• Google Drive :
–true collaboration–combined with chatting/ conference
• Gantter for Google drive :–Project planning, monitoring and reporting–combined with power point template
• Google forms :–simple , effective survey tools
• 4DX : diciplines of execution • BMC (biz model canvas) :
–business planing / analysis
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
[Google Drive &] BMC Review
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Google Drive [1/2]
+someone
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Google Drive [2/2]
• Introduction• Storage• Client• Features:
• Third-party apps• File viewing• File limits
• Document types:• Google Docs• Presentation• Spreadsheet• Form• Drawing
• Ownership and licensing• Data safety and privacy• Mobile access
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
BMC review
VPVALUE
PROPOSITION
KAKEY
ACTIVITIES
C$COST STRUCTURE
•Capex •Opex
R$REVENUE STREAM
•Usage•Subscription Fee
KRKEY
RESOURCES
KPKEY PARTNER-
SHIP
CHCHANNEL
CRCUSTOMER
RELATION-SHIP
CSCUSTOMER SEGMENT
• B2B•B2C
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Witel Bandung BMC-2014 Overview
Sesi-1[Learning Diagnostic Results]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Witel Bandung value propositions
● What value do we deliver to the customer?● Which one of our customers’ problems are we
helping to solve?● What bundles of products and services are we
offering to each segment?● Which customer needs are we satisfying?● What is the minimum viable product?
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Product - Solutions - Program
• Product:• unique, independent or• bundled of several products• sold and priced individually or as bundled• example: speedy copper, FTTH, speedy instant
• Solution:• combination of several products• sold and priced according to the configuration and actual needs of
the customers• example: TelkomSolution, USmart Hotel, Bostoko, e-pharmacy, e-
kelurahan • Program:
• it is a marketing communication jargon for media• does not contain product or solution with price • example: @wifi.id, IndieSchool