20minute.academy - Twitter Followers and Following

Episode 2• Twitter followers & following• Your questions

Twitter is a networking tool

Social Media Strategy Attract ambassadors Be human Connect Become a “Thought Leader” Build trust Social Media is part of your “brand” “Marketing doesn’t spread, stories do!”

Who do you want to meet?

Resources Ambassadors

Share information valuable to you

Easy to read Well researched Your topics Your style Local (?)

Large network Eager to share Authority Follow back Responsive Track record

Social Proof

Build your audience

Seek

Active Engaging Interesting Social

Keyword Searches Locals Twitter chats

Avoid

#followback Spammers Streamers Eggheads

Tools