Get Homework/Assignment Done Homeworkping.com Homework Help https://www.homeworkping.com/ Research Paper help https://www.homeworkping.com/ Online Tutoring https://www.homeworkping.com/ click here for freelancing tutoring sites ENGINEERING COLLEGE (Affiliated to Anna University Chennai) Komarapalayam – 637 303 MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION SUMMER PROJECT REPORT SUMMER PROJECT REPORT “A STUDY ON QUALITY OF WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY LTD”
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Get Homework/Assignment Done Homeworkping.comHomework Help https://www.homeworkping.com/
Research Paper helphttps://www.homeworkping.com/
Online Tutoringhttps://www.homeworkping.com/
click here for freelancing tutoring sites
ENGINEERING COLLEGE(Affiliated to Anna University Chennai)
Komarapalayam – 637 303
MASTER OF BUSINESS ADMINISTRATIONMASTER OF BUSINESS ADMINISTRATION
SUMMER PROJECT REPORTSUMMER PROJECT REPORT
“A STUDY ON QUALITY OF WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY
DEPARTMENT OF MANAGEMENT STUDIESDEPARTMENT OF MANAGEMENT STUDIES
ENGINEERING COLLEGE
JUNE 2012JUNE 2012
ENGINEERING COLLEGE(Affiliated to Anna University Chennai)
Komarapalayam – 637 303
DEPARTMENT OF MANAGEMENT STUDIES DEPARTMENT OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATEBONAFIDE CERTIFICATE
This is to certify that the project entitled to “A STUDY ON QUALITY OF WORK
LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA
AGR0 PROCESSINGCOMPANY LTD”, is a bonafied record of work done by
Mr.JIJO SEBATIAN (Reg.No.730911631022) submitted in partial fulfillment of
the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION
of Anna University, Chennai.
2
Staff in-charge Head of the Department
Submitted for the University Viva held on …………..
INTERNAL EXAMINER EXTERNAL EXAMINER
DECLARATION
I here declare that this project entitled “A STUDY ON QUALITY OF
WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO
NADUKKARA AGR0 PROCESSINGCOMPANY LTD”, submitted to Anna
University in partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION is a record of original work done by
me during my period of study at EXCEL ENGINEERING COLLEGE,
PALLAKAPALAYAM. Under the guidance of Ms. Sumathy Vasudevan ,Associate
Professor Excel Business School
3
Place: Pallakapalayam JIJOSEBASTAINDate:
(Reg.No:730911631022)
ACKNOWLEDGEMENT
I am deeply indebted to almighty God for being with me always and also in
the completion of this summer project work..
I express my sincere gratitude to Dr. RAMADOSS, PRICIPAL, EXCEL
ENGINEERING COLLEGE, Dr.NAGENDRAN Director Excel Business School,
Dr.A MAHADEVAN, HOD, Department of Management Studies and
Ms .M.SUMATHI, Asst. Professor, Department of Management Studies and her
valuable guidance and helping during the course of my work. I thank to all other
faculty members of the Department, for their encouragement throughout this summer
project work.
I wish to convey my special thanks to Mr.SENITH S
Administrator ,Nadukkara Agr0 Processing company Ltd, for granting me permission
to carry out this project.
I extent my sincere thanks to the manager Mr. M.K Suthan For his co-
operation in furnishing the required information and details for the study.
4
I indebted to my parents for making this effort possible. And I thank my
friends and all others who have helped me to successfully complete this summer
project.
Place:Pallakapalayam NAME: JIJO SEBASTIAN
Date: REG NO:730911631022
Sl. No Content Page. No
List of Table
List of Chart
I
Introduction
Need for the Study
Objective
Limitations
5
II Company profile
IIIResearch Methodology
Research Design
IV Interpretation and Data Analysis
V Findings,Suggetions and Conclusions
TABLE.NO TITLES PAGE.NO
1 AGE GROUP OF EMPLOYEES
2 SEX GROUP OF EMPLOYEES
3EDUCATIONAL QUALIFICATIONS OF EMPLOYEES
4SALARY OF THE EMPLOYEES
5YEARS OF SERVICE OF THE EMPLOYEES
6JOB SATISFACTION OF EMPLOYEES
7SATISFACTION OF RECREATION FACILITY OF EMPLOYEES
8MOTIVATION IN THE ORGANIZATION OF THE EMPLOYEES
9 EMPLOYEES RELATIONSHIP WITH SUPERIOR
10 EMPLOYEES RELATIONSHIP WITH CO-WORKERS
11 REASONABLE INCENTIVES OF EMPLOYEES
12 GRIEVANCE PROCEDURE ABOUT THE EMPLOYEES
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13 EMPLOYEES COMMUNICATION WITH SUPERIORS
14MANAGEMENT FEEDBACK REGARDING PERFORMANCE OF EMPLOYEES
15 EMPLOYEES FREEDOM AND AUTONOMY
16 EMPLOYEES FIRST AID AND MEDICAL FACILITIES
17 EMPLOYEES PSYCHOLOGICAL FEELINGS
18EMPLOYEES SATISFACTION ABOUT SAFTY MEASURES
19 LEAVE FACILITIES OF EMPLOYEES
20 SATISFACTION ABOUT AVAILABILITY OF VENTILATION AND LIGHTING
CHART.NO TITLES PAGE.NO
1 AGE GROUP OF EMPLOYEES
2 SEX GROUP OF EMPLOYEES
3 EDUCATIONAL QUALIFICATIONS OF EMPLOYEES
4 SALARY OF THE EMPLOYEES
5 YEARS OF SERVICE OF THE EMPLOYEES
6 JOB SATISFACTION OF EMPLOYEES
7 SATISFACTION OF RECREATION FACILITY OF EMPLOYEES
8 MOTIVATION IN THE ORGANIZATION OF THE EMPLOYEES
9 EMPLOYEES RELATIONSHIP WITH SUPERIOR
10 EMPLOYEES RELATIONSHIP WITH CO-WORKERS
11 REASONABLE INCENTIVES OF EMPLOYEES
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12 GRIEVANCE PROCEDURE ABOUT THE EMPLOYEES
13 EMPLOYEES COMMUNICATION WITH SUPERIORS
14 MANAGEMENT FEEDBACK REGARDING PERFORMANCE OF EMPLOYEES
15 EMPLOYEES FREEDOM AND AUTONOMY
16 EMPLOYEES FIRST AID AND MEDICAL FACILITIES
17 EMPLOYEES PSYCHOLOGICAL FEELINGS
18 EMPLOYEES SATISFACTION ABOUT SAFTY MEASURES
19 LEAVE FACILITIES OF EMPLOYEES
20 SATISFACTION ABOUT AVAILABILITY OF VENTILATION AND LIGHTING
CHAPTER I
QUALITY OF WORK LIFE
INTRODUCTION
Quality of work life refers to the favorableness (or) un favorableness of a job
environment for people. The basic purpose is to developed jobs that are excellent for
people a well as for production. Quality of work life is large step for forward from the
traditional job design of scientific management which focused mostly on
specialization and efficiency for the performance of narrow tasks. The major
indicators of quality of work life are job involvement, job satisfaction and
productivity.
DEFINITION
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Quality of work life is the degree to which work-in an organization contributes
to material and psychological well being of its members – HARRISON
SCOPE OF QUALITY OF WORK LIFE
Work plays a central role in the life of the workers engaged in a productive
organization. It has an improvement impact on
1) Shaping his personality.
2) Determining his performance.
3) Commitment of follow employees.
4) Commitment to the organization and the society.
NEED FOR THE STUDY
The most significant resources of an organization are human resources,
without it the organization cannot function. In fact, challenges, opportunity and also
the frustration of creating and managing organization very often originate from the
people relate problems that arise within them. People related problems often steam
from the mistaken belief that people are alike, that they may be treated identically.
There would be a lot of variability in psychological features, which demand attention.
The present study on QUALITY OF WORK LIFE OF EMPLOYEES WITH
SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY
LTD. aims to know how for the employees has a comfortable and enjoyable work life.
There are so many factors determining the quality of work life. The present day
employees are much concerned about wage, compensation, challenging job, job
security, freedom and autonomy participation in decision making, level of
environment and commitment to assess the “Level of Quality of Work Life”.
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OBJECTIVES OF THE STUDY
Primary objectives
To find out the quality of work life of employees Nadukkara Agr0
Processing company Ltd ,Muvattupuzha .Eranakulam (Dist) Kerala
To study the attitude of employees towards various welfare measures
provided in the unit under study.
To find out employee problems and offer suitable suggestions on the basis
of the findings.
Secondary objectives
To identify measures to overcome these drawbacks.
To know the real situation of the employees.
To collect employees opinion about this matter.
10
LIMITATIONS
1. The purpose from the sample not reveals the accurate facts.
2. Lack of respondents interest in answering the questions, and also might not
have revealed true information.
3. Even though the researcher created a report respondent, some of them doubted
that the researcher has been send on behalf of the management and so they
were reluctant.
4. Unavailable of enough time.
CHAPTER II
PROFILE OF THE COMPANY
EXECUTIVE SUMMARY
This study was carried out at Nadukkara Agro Processing Company Ltd
in the month of july 2012 to August 2012. This report is an outcome of a study
undertaken in NAPCL on the topic "A STUDY ON QUQLITY OF WORK
LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA
AGR0 PROCESSINGCOMPANY LTD”.
Various kinds of ratios and income statement are being used for the
analysis of current assets and current liabilities. Primary and secondary data
used for the purpose supported by the above mentioned tools paved a direction
for the study; primary data are collected through direct interview, secondary
data are collected through financial statements.
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The enterprises are organized to achieve economic and social
development on the basis of accounts maintained by the organizations; an
attempt is made in this project report to analyze the current assets and current
liabilities. The basic objective of this study is to analyze the efficiency of the
firm like liquidity position, profitability, solvency, assessment of turnover, and
operational efficiency of company between the profit and loss making periods
1. INDUSTRY PROFILE
WORLD SCENARIO
In 1995, world imports in fruit juices and concentrates reached $
5,748 million, having fluctuated heavily in recent years, though it should be
noted that world trade has increased very considerably over the last two
decades. By far the largest share of world trade in fruit juices consists of citrus
juices (mainly orange) and temperate-zone fruit juices, e.g. apple juice, where
as tropical fruit juices and concentrates accounted for the balance (about 5%).
These figures do not include trade in pulp/puree. Pineapple juice (mainly
concentrate) is by far the most important tropical fruit juice. In 1995, world
imports amounted to $ 280 million, while they fluctuated enormously since
1990 and peaked at $ 383 million in 1991. The fluctuations were caused by
great variations in supply rather than demand factors, though there has been a
considerable increase in world trade in pineapple juice over the last decade.
Imports into the five largest markets, i.e. the United States, the Netherlands,
Italy, France and Spain, amounted to $ 191 million in 1995 or 68% of world
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imports. The three largest producers of pineapple juice/concentrate, Thailand,
the Philippines and Kenya, together account for over half of total world
exports. Other important suppliers are Indonesia, Costa Rica, the United States
and South Africa. Again it should be noted that world trade includes a very
large amount of re-exports (mainly from the Netherlands). With the exception
of pineapple, there are no reliable statistics on world trade in tropical fruit
juices, concentrates and pulp/puree. However, based on information from trade
sources and fragments of trade statistics, annual world trade in these products
(excluding pineapple) can be estimated in the range of 175,000 to 200,000 tons
in single strength equivalent, valued at between $175 and $225 million. The
three most important tropical fruits, apart from pineapple, are banana, passion
fruit and mango. The major markets are the European Union and the United
States. Though world trade in fruit juices (tropical and non-tropical) has
fluctuated considerably, in value terms, during recent years, most major
markets have increased in volume terms during the same period. In general, the
world market for fruit juices is expected to show further growth in the future,
inter alia, because of a low per capita consumption in many markets and a
growing health consciousness in most markets. Considering more specifically
tropical fruit juices, concentrates and pulp/puree, traders generally expect sales
of these products to grow at least at the same rate as the juice market as a
whole, and in some cases even more. Again the fruit juice business and related
food industries are expected to benefit from the general interest in tropical fruit,
including fresh produce, in most markets .The major markets in the European
Union and the United States are expected to remain the most important outlets
for tropical fruit juices, concentrates and pulp/puree, whereas, for example,
Japan and the Republic of Korea are less interesting markets for this product
group. On the other hand there is a growing market in Singapore and some
other markets in Asia and Latin America, including some of the traditional
exporting countries.
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INDIAN SCENARIO
Traditionally, the Indian life style has a predilection for fresh fruits and
vegetables or those processed at home. There is a sea change. People, are now
increasingly going in for fresh fruit vending from kiosk fountains, which
produce instant juices from fresh fruits in the presence of the consumer. It
could be due to the non-availability of hygienically produced and well-
preserved products with the use of preservatives. That is why some of the real
but branded fruit juices launched in the late 1980s and early 1990s did not
succeed.
There has been a steady rise in the capacity, production and capacity
utilization in the fruit processing units. The processing capacity had gone up
from 0.9 tonnes in 1990-91 to 2.1 tonnes in 1999-00. The capacity utilization
improved from 31% to 47%, with the production in 1999-00 estimated to have
increased to 980,000 tonnes. The official reports do not show any substantial
increase in total output although branded drinks do show a healthy
improvement. There is no general acceptance of the product forms in the fruit
14
drinks market. The consumer is basically concerned that it is a fruit juice and
not a synthetically constituted product. Accordingly, the first segmentation is
between real fruit drinks and synthetic drinks. The former are based on natural
fruit pulp or juice. The others are synthetic products containing fruit flavors.
Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars
(Dauber's Real) and fruit drinks (Frooti and Slice). All these are real,
reconstituted from fruit pulps or concentrates. The leading fruit juice brands
include Real, Onjus, Tropicana, Frooti, Jumpin. The fruit drinks are mainly
based on oranges, mangoes, pineapples, grapes, apples, guava and tomato.
They only differ in pulp content: the juices have over 85%, nectars (20% to
85%) and fruit drinks (less than 20%)
The branded fruit juices market inclusive of nectars is placed at about Rs
10 bn. The pure fruit juices are the preferred drink among the fruit drinks. This
segment is growing at around 10% annually. The market for fruit juices is
expected to grow to Rs. 7.50 bn by end 2009-10 from nearly Rs. 4.75 bn
presently, per capita of juices in India is very low. It is estimated at a fraction
of a litre - 20 ml. China has attained a consumption level of 1500 ml. The
consumption in India is basically an urban phenomenon. Nonetheless, it is
gaining slow but steady penetration into the rural areas.
The early development of juice processing was led by co-operatives and
other processors in the fruit-rich states of Himachal Pradesh and Punjab. The
canned juice segment covered brands like NAFED, Noga, Midland, Gold Coin
and Druk. These were fruit juices or nectars - not drinks. These did not make a
mark in the market for whatever reasons: high price, unattractive packaging,
and lack of right promotion program. A bulk of juice consumption came from
institutional commercial buyers. There was a sizeable export of mango pulp. It
is now getting into the retail marketing basically as a fun food, often as a
substitute for aerated and cola drinks.
15
In the area of packaging, Tetra-Pak India, a part of the $ 10 bn Tetra
Laval group, has become the major source of brick cartons amenable to aseptic
packaging and imparting long product shelf life to the foods. Tins, nonetheless
still continue to be in the market in family size packings. A perceptible change
came in 1996 with the introduction of Real juice in aseptic cartons from Dabur
Foods. Packaged in tabletop packs from Elopak, Norway, the juices were
claimed to have a six-month shelf life. Real fruit juice is the first brand in Asia
to use the latest Spin Technology developed by TetraPack. It is available in five
flavours - orange, mango, pineapple, mixed fruit and tomato. It also plans to
export Real to South East Asia, Bangladesh and Sri Lanka.
EnkayTexofood Industries entered the market with what is claimed as
100% natural orange juice in India with Onjus brand. Enkay happens to be the
largest Indian exporter of fruit juices, pulp and concentrates to Europe and
North America, with clients such as Unilever, Coke, Pepsi and Nestle.
The company's plants near Vapi in Gujarat have been producing daily
80,000 packs of 250 ml and 70,000 packs of one litre of Onjus. By the end of
1999, Onjus had captured at a point of time third of the juice market.
Until the advent of Tropicana, Real remained a premium product. Dabur
Foods marketing strategy paid off until Onjus was sold at almost half the Real's
price and claimed to be a 100% natural drink. Tropicana Product, a division of
PepsiCo, entered the Indian market. For the Indian markets, Tropicana
developed a sweeter blend of orange and white grape. Tropicana was planning
to enhance its market share in the fruit juice market and to increase its turnover
to Rs 1000 mn by 2002-03. PepsiCo International is planning to make India a
regional sourcing hub for fruit juice concentrates and pulp. Pepsi Foods is
already exporting nearly 20,000 tonnes of mango pulp and concentrate mainly
to West Asia and Europe. It has launched a new mango juice and was to
introduce guava and litchi variants.
16
The segment has been witnessing some feverish developments. Pepsi
was exploring the launch of a new brand in the segment the first international
juice brand in the category launched in India. It had already decided to launch
other flavours of Maaza and beverages like iced tea and coffee. It is planning to
repack its five-flavour offering for the Indian consumer. The company stopped
the production of the 250 ml pack. The new flavour - sweet orange - was being
targeted at customers who were not used to the regular orange flavoured juice,
which Tropicana sells worldwide. While Tropicana came up with mixed fruits,
Pepsi ventured into slice mango juice in Tetrapak along Tropicana. Tropicana
also explored the possibility of local production of juices from mango. It
planned to source raw processed fruits, such as apples from Himachal Pradesh,
grapes from Sholapur and tomatoes from Punjab.
COMPANY PROFILE
Nadukkara Agro processing Company has been promoted by the Kerala
Horticulture Development Programme (KHDP), Under the Kerala Horticulture
Development Programme, a modern fruit processing factory for the
commercial processing of pineapple, mango and other fruits was established in
the heart of Kerala's Pineapple growing area Nadukkara, near Muvattupuzha in
the year 2000 at a cost of Rs.21.5 cores. NAPCL was established as a public
limited company with 582 farmers holding 70% share and the Government of
Kerala 30% share. The plant has a state of the art technology and the latest
equipment because of the support from the European Union during the initial
period. The factory has aseptic packaging as well as canning units. NAPCL has
ISO 9002/HACCP certifications and its own brand of pineapple juice called
"JIVE" and can process 70 t of pineapple per day. The company initially
produced 200 ml Jive tetra-pack, 256 kg dump bag juice concentrate, besides
ginger candy. Today, company markets seven different types of natural cool
17
drinks under Jive brand without using any preservatives. They have become
very popular as 'the drinks of nature'. The Jive plant has a production capacity
of 6000 packs/hour. The company has been worked in 24 hours *365 days in a
year.
Capacity utilization is much more efficient as the factory also processes
mangoes during off-season of pineapple. NAPCL also provides for contract
processing to other processors in the private sector. The company procures
pineapple from the market when the price goes below a threshold level so as to
maintain a reasonably good market price. The company has 92 employees and
provides employment to another 150 indirectly. NAPCL organizes trainings
and seminars for farmers for the popularization of pineapple and promotes
MD2 pineapple variety for cultivation to meet the challenges of global
competition in the WTO regime. The company has also taken initiative for
getting GI indication registered for Vazhakulam Pineapple. NAPCL has
recently commissioned an 'integrated pack home for export of fresh pineapple'
with facility for pre-cooling, packing, branding and certificate labeling having a
capacity of 700 t/day at a cost of Rs.3.7 crores fully funded by APEDA. It has
recorded a growth rate of 500% during the last 5 years. NAPCL has supply of
fresh pineapples comes mainly from the TARGETED FARMERS (The 70%
shareholders of the company) within the surrounding 21 ‘panchayath’ of the
company. The company provides consultation on crop planning and farming
methods to the farmers. So the farmers can using latest methodologies in
farming. The company's agriculture experts visit the farmers to give proper
guidance. This ensures that the farmers are able to supply the factory with
exactly the correct crop of top quality on a consistent basis. NAPCL also offers
price; guarantees, which also allows it to ensure stability of supply.
Nadukkara Agro Processing Company Ltd. is committed to manufacture
products of best quality which stands upto any international quality norms. The
Company gives prime emphasis in linking the farmers on one hand and
consumers on the other hand in a process that benefits both. The farmers get the
18
most remunerative price while consumers get the fresh as well as the best
product at reasonable rates. Modern crop management, the use of high quality
planting material, scientific farming methods and post harvest techniques are
encouraged and supported by the Company to ensure fruits that give the best of
taste and goodness. We take care of each step from the selection of raw
material to the finished products.
As the factory is situated in an area that produces an abundance of
premium quality horticulture products, the fruit procured for processing are of
the best ever processed. The company produced by selected farmers from the
best quality suckers and managed with care from planting to harvest, the
produce is plucked at the perfect moment for processing. The processing plant
therefore handles the finest fruits and produce international standard
concentrate, RTS and candies. The companies' plant gives prime importance to
quality checks at every level of production.
THE BRAND
Nadukkara Agro Processing company can produces different fruit
juices and the brand name is called “JIVE”. The jive range products owes their
existence to the farmers of Vazhakulam, Kerala.
Vazhakulam can be called the pineapple capital of Kerala and even of
India. This area is known for its extensive cultivation of pineapple. Pineapple
cultivation is one of the main sources of cash to the farmers of vazhakulam.
Jive is the outcome of a project promoted by the Kerala Horticulture
development programmed (KHDP), a venture of the European Union and the
government of Kerala. KHDP aims to promote the growth of high quality
horticulture and also provide substantial direct benefits to the fanners. It has set
up a factory for processing Pineapple, Mango, Papaya, and other tropical foods.
NAPCL is member of SGF, an organization of fruit juice manufactures
fromthe European community. The farmers registered with the company
19
supplies it with fresh fruits. The fruits are taken care at every stage in their
growth and are processed and packed using hygienic and high tech methods.
The company offers price guarantee to ensure stability of supply.
The companies at three product line;
concentrate line
The factory can process 3.5 tons/hour input of pineapple and concentrate
to normally 60% Bx using a single stage scrapped surface vacuum
concentrator. The finished product is aseptically packed in 220 Liter bag-in-
drum, targeting mainly for exports. Mango is processed at the rate 2 tones/hour
input and concentrated to 28%Bx during the mango season.
RTS
The RTS line employs a tetra pack TBA/9 machine with an output of 6000
cartons/hour of 250 ml size. Cartons are automatically packed 27 to a tray and
shrink wrapped.
Candied fruit
Tropical fruits like pineapple, papaya, mango, banana, jack fruit can be candied
using the ‘kandimat’ technology resulting high quality candy, the capacity is
1200 kgs/batch.
Nadukkara Agro Processing Company has been entrusted as Nodal agency by
State Horticulture Mission (SHM) schemes-area expansion of organic
pineapple cultivation and vermin compost nit constructions in 21 panchayaths
in the Districts of Ernakulam and Idukki. These 21 panchayaths come under the
command area development of NAPC and SHM gave a subsidy of Rs. 25000/-
per hactre for doing organic cultivation and Rs.30000/-for a vermin compost
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unit of dimension 20 m*1.5m*0.7m*. NAPC was given a target of 100 Ha
cultivation and 100 vermin compost units.
2B. NATURE OF THE BUSINESS CARRIED
NAPCL is one of the biggest fruit juice company in Kerala. Nadukkara
Agro Processing Company as a manufacturer, exporter, and supplier of
different fruit juices and candies. The company has been supplied candies in
domestic market and fruit juices mainly supplied in domestic and international
market. The company can exported fruit juices in different European countries.
The company mainly produced the juice on pineapple and in the off season of
pineapple they have produced in juices in mangos. The company is produced
candies in pineapple, ginger, papaya. The candies packed in plastic tubs of
lOOgms and 75gms. The candies life period is 1 year. The company can also
produced in orange and apple juice and ginger syrup.
2C. Vision
To be the ultimate authority and provide of excellent quality technology
products and services in the customers.
Mission
To be an integrated model for the production of fruit products of
international quality and achieve best value addition for the benefit of the
fanners.
QUALITY POLICY
Nadukkara Agro Processing Company Limited is committed to
manufacture products of best quality which stands up to any international
quality norms. The Company gives prime emphasis in linking the farmers on
one hand and consumers on the other hand in a process that benefits both. The
21
farmers get the most remunerative price while consumers get the fresh as well
as the best product at reasonable rates. Modern crop management, the use of
high quality planting material, scientific farming methods and post-harvest
techniques are encouraged and supported by the Company to ensure fruits that
give the best of taste and goodness. The company take care of each step from
the selection of raw material to the finished product.
2D. PRODUCTS OF NAPCL
The company's business is broadly classified in to three categories
a, Fruit juice concentrate/pulp
b, Ready-to-serve juice/drink(RTS)
c, Fruit candies
a, Fruit juice concentrate/pulp Pineapple and mango juice concentrate
For institutional supplies, Pineapple and Mango juice concentrates as well as
pulps are packed in 200 liter aseptic bag in drum. The product has a shelf life of
1 year at ambient storage conditions. Extended shelf life up to 18 months is
available when stored at temperature below 5C.
b, Ready-to-serve juice/drink(RTS)
22
The product under this business category are as follows: Jive
Punch(200 ml Mixed fruit Drink)
The product contains mango and pineapple fruits without any
preservative or artificial colouring agent. It is packed in tetrapak slim packing
format and can be used anywhere anytime as a natural and nutritious thirst
quencher. Shelf life is 6 months at ambient storage conditions.
Jive Joozy(200 ml mango Drink
Mango Joozy is a Mango Drink made from delicious mangoes in South
India tasting deliciously natural. This drink is an ideal refreshner and nutritious
beverage without any preservative or colouring agent. Packed in tetrapak slim
packing format, It shelf life of 6 months at ambient storage conditions.
Jive Fundo(200 ml pineapple Drink)
The product contains pineapple pulp with added fruit flavor for direct
consumption by the consumers. The product is packed in tetrapak which gives
convenience for using it anywhere, anytime. The shelf life of the product is 6
months.
Jive Fundo Orange(200 ml Orange Drink
This product contains Orange concentrate with added fruit flavor for
direct consumption of consumers. The product is packed in tetrapak which
gives convenience for using it anywhere,anytime. The shelf life of the product
is 6 months.
Jive Fundo Apple(200 ml APPLE Drink)
23
Jive Fundo Apple is a apple drink made from delicious apples varieties
of Kashmir region. Fundo Apple is an ideal thirst quencher which imparts term
Natural Freshness in Every Drop.The shelf life of the product is 6 months.
Jive Ginger syrup(500 ml PET Bottles)
The product contains ginger concentrate and sugar syrup with added
preservative. The product has to be mixed 1 part of ginger syrup with 4 part of
chilled water or soda to make a refreshing drink of ginger drink. One Bottle of
JIVE Ginger Syrup can make nearly 18 glass of ginger drink. The product has a
shelf life of 1 year.
c, Fruit candies
Jive pineapple/ginger/papaya candies
This product contains candied pineapple/ginger/papaya packed in an attractive plastic tube and sachets of 100 gms and 75 gms. The product is targeted at consumers to consume candied fruits as snacks. The product contains de-hydraed without any colour, flavor and preservatives. The shelf life of the product is 1 year.
AREA OF OPERATION
The company area of operation regional level and international level.
The company's products can be supplied on different Indian states and in
international level they supplied products mainly in European countries and
Asian countries. In international level the company mainly focused on
European Union markets. In regional level they supplied products in Kerala
states and other Indian states.
OWNERSHIP PATTERN
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Nadukkara Agro Processing Company established as a public limited
company. The company 70% share held by farmers and balance 30% share
held in government of Kerala.
COMPETITORS INFORMATION
The major competitors of NAPCL are Frooti
Frooti
Frooti is the major competitor of 'JIVE' in India and around the world. Frooti,
or Mango Frooti, as it is popularly called, is the largest-selling mango drink in
India. It is the flagship product of and the most successful drink offered by
Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It
is also now available in PET bottles and rectangular shaped packs. Frooti is
exported to the U.S.A., Canada, U.K., U.A.E., Saudi Arabia, Malaysia,
Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana,
Malawi, Zambia, Nigeria, Tanzania, Japan, Ireland, etc.
Appy fizz
Appy Fizz is a product by Parle Agro, introduced in India in 2005. Appy
Fizz consists of carbonated apple juice, and is used as the basis for cocktails
and is a popular drink with the youth. After the success of Appy which was
clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a
carbonated grape juice.
Miruna
Balan Natural Food (p) Limited presents Miruna. The company was
situated in Bangalore, Karnataka. The company have been supplied fresh juices
from India, East countries and Europe, Miruna Juice drinks have all the
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freshness of natural fruits and are healthy, refreshing and energising. A good
supplement during breakfast or after any tiring work, Miruna Juices recharge
the body instantly
Slice
Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and
introduced in 1984. Varieties of Slice have included apple, fruit punch, grape,