2023 FMCG Industry Trends Kenya: Leveraging SAP Business One for Success

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2023 FMCG Industry Trends Kenya: Leveraging SAP Business One for
Table of Contents
Table of Contents
2023 FMCG Industry Trends Kenya: Leveraging SAP Business One for Success
2023 FMCG Trends: Transformative Shifts Reshaping the Industry
Maximizing profitability of FMCG Businesses with SAP Business One
Optimize FMCG Business Operations with SAP Business One Today!
The Fast-Moving Consumer Goods (FMCG) industry in Thika has been growing rapidly in
recent years, driven by increasing demand for food and beverage products, personal care
products and household items.
Many factors are influencing the growth prospects of the FMCG industry. For instance,
the distribution channels, type of products, and even the geographical territory play a
key role. As a result, it is no surprise the FMCG industry is also navigating through many
challenges.
Fortunately, by leveraging technology solutions like SAP Business One ERP Software
Thika, you can improve the odds of your success. First, let us have a look at the current
trends of the FMCG industry and how to resolve them with SAP Business One.
2023 FMCG Trends: Transformative Shifts Reshaping the
Industry
The FMCG industry has seen significant evolution in recent years, and customer
expectations have also changed. Customers today are looking for more personalized and
seamless shopping experiences, and technology applications have become crucial in
delivering this experience.
Let’s talk about these emerging FMCG trends in Kenya in greater depth.
Growing Emphasis for Digital Channels
Due to global pandemic, the digital maturity of consumers is pushed several years ahead,
shifting the entire FMCG industry into digital and direct-to-consumer channels. Today’s
consumers are more likely to engage with FMCG brands in a multi-channel way and they
are going to rely more on online shopping in the coming years.
For FMCG businesses to survive and outgrow these times, business leaders need to
forecast consumer demands and deliver more personalized, consistent and rich
experiences through technology solutions like SAP Business One.
Prioritizing Ethical Shopping Experiences
For many years now, consumers have been choosing environment-friendly and
sustainable products. Due to the rise in natural disasters, sustainability concerns have
gradually accelerated over the last few years. Consumers are changing their food habits
and shifting towards plant-based, sustainable food options.
In order to forecast consumer changing patterns and offer personalized experiences,
FMCG businesses need to focus on valuable insights and collect consumer data across
Rise of Automation
Automation has become crucial for FMCG businesses to stay competitive and relevant in
today’s market. With customers interacting with brands across multiple online and
offline channels, it’s essential for companies to have a strong digital presence to provide
a seamless customer experience.
By digitizing their operations, FMCG brands can eliminate various gaps in your business
processes and unify fragmented business areas like finance, sales, production & MRP,
procurement and so on.
FMCG companies are increasingly leveraging analytics to gain insights into consumer
behavior and preferences. Businesses have access to vast amounts of data on consumer
shopping behavior, which they can analyze to identify patterns and trends.
In-built analytics in SAP Business One helps FMCG companies facilitate a deeper
understanding of their customers’ purchase habits and preferences, allowing them to
optimize their communication and offer more personalized experiences.
Now that we are aware about the current trends in FMCG industry, let us take a look at
SAP Business One and its features.
Maximizing profitability of FMCG Businesses with SAP
Business One
SAP Business One ERP Software Thika is a specialized comprehensive business
management solution designed to meet the unique needs of the FMCG industry. Its
integrated ERP platform offers a range of features and capabilities to help businesses
manage their operations efficiently and effectively.
The solution includes recipe management, production scheduling, sales, procurement,
finance, inventory and warehouse management, yield and scrap management, quality
control, material requirement planning, product costing, co-products/by-product
management, waste handling, complaints and service management, and more.
Let us take a look at the features that are designed to help businesses streamline their
processes, improve their efficiency, and reduce costs –
Ensure correct formulation of ingredients and their ratios by automating recipe
development process
Simplified order processing allows you to never lose on trading opportunities,
ensure short cycle times, and improve cash flow
Manage inventory levels with detailed tracking capabilities including batch and
serial number tracking, inventory valuation and inventory aging
Maintain high volume of transactions with multiple customers and vendors by
managing –
inspections, testing, and compliance tracking
Optimize manufacturing processes with production planning, scheduling, and
costing, as well as capacity and resource planning
Streamline financial management including accounting, budgeting, cash flow
management, and financial reporting
Stay competitive and respond quickly to changing market conditions with
powerful analytics and reporting capabilities
Optimize FMCG Business Operations with SAP Business
One Today!
In order to compete in the current market, your business demands resilience,
adaptability and profitability are a magical combination for the FMCG Industry .
By leveraging the power of SAP Business One, FMCG companies can skyrocket their
business productivity and revenue. Welcome countless growth opportun ities by
implementing SAP Business One ERP Software Thika with the best SAP Business One
Partner Kenya, VC ERP Consulting.
As the best SAP Gold Partner in Thika, VC ERP Consulting, we pride ourselves on being
not just a SAP Business One provider, but a partner guiding you towards a profitable
business.
Streamline your business processes with VC ERP that offers 22+ years of experience in
implementing SAP ERP Solutions for 20+ industries and verticals .
Are you ready to gain a competitive edge in the FMCG Sector? Get in touch with the best
SAP Business One implementation partner in Thika, VC ERP Consulting. Call +91
7948998911 (India), Whatsapp +254 111229970 (Kenya),, Call +1 469 9156026 (North
America), +974 31239246 (MENA) or drop an E-mail at [email protected].

2023 FMCG Industry Trends Kenya: Leveraging SAP Business One for Success

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