2022 MEDIA KIT - American Academy of Orthopaedic Surgeons

2022 MEDIA KIT

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*Kantar, June 2020

The Official Member News Magazine of the AAOS

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As the Academy begins its third year of the 2019–2023 Strategic Plan, its initiatives to promote diversity are com-ing into focus.

Goal 3 of the Strategic Plan is to “evolve the culture and governance of AAOS’ board and volunteer structure to become more strategic, innovative, and diverse.” A key metric for tracking this goal is to identify a baseline and establish a goal for increasing diversity among AAOS’ board and volunteer structure.

In June 2019, as the AAOS Board of Directors (BoD) approved recommen-dations from the Diversity Advisory Board (DAB) for tactics and milestones to strive toward that Goal 3, the DAB set forth four main tactical touchstones:1. targeted and focused recruitment

of underrepresented minorities (URMs) and women into AAOS committees, council membership, and leadership positions

2. transparency in the selection pro-cess for filling these positions

3. enhanced retention of women and URM volunteers with onboarding, mentoring, leadership development, and support

4. promotion of an orthopaedic culture that embraces diversity, inclusion, and equity

In June 2020, the DAB, which re-ports to the AAOS Membership Council, posted the AAOS Diversity Dashboard, where members can track progress in the implementation of a dozen specific mea-sures toward these four categories, plus a charge to “identify other foundational

activities needed in order to execute the diversity strategy.”

The Diversity Dashboard notes, for instance, that the recruitment focus

called for the Academy to establish direct lines of communication be-tween AAOS leadership and the three major societies representing women (Ruth Jackson Orthopaedic Society), URMs (J. Robert Gladden Orthopaedic Society), and Latinos (American Asso-ciation of Latino Orthopaedic Surgeons [AALOS]) to identify opportunities for collaboration, with annual direct meetings with the AAOS Presidential Line (PL). These meetings took place in 2020.

The effort to increase diversity “has

Diversity Advisory Board Assesses Progress Toward a More Inclusive AcademyTERRY STANTON

QUALITY & RESEARCHDIVERSITY

6 COVID-19: COVID-19: Painful but Not Fatal for Orthopaedic Practices 30 QUALITY & RESEARCH:

AAOS Registry Program Looks Back at Another Year of Progress

45 YOUR AAOS: AAOS Names Interim AAOS Now

Editor-in-Chief

JANUARY 2021

aaosnow.orgThe Official Member News Magazine of the AAOS

Tenosynovial Giant Cell Tumor: A New Name and a New Treatment Option for PVNS and GCTTSADAM S. LEVIN, MD, FAAOS

Historically, orthopaedic surgeons specializing in sports medicine, adult reconstruction, hand surgery, or foot and ankle surgery have had variable experiences with giant cell tumors of tendon sheath (GCTTS) or pigmented villonodular synovitis (PVNS) (nodular or diffuse). In fact, such a diagnosis may present a sense of relief or a sense of dread. More recently, we have come to recognize that these two entities are indeed the same histopatholog-ic process, with PVNS representing the intra-articular form and GCTTS presenting outside the joint along the tenosynovium. In 2013, the World Health Organization formally recog-nized these entities as being the same disease process, consolidating them to tenosynovial giant cell tumor (TGCT)

INSIDE

• PRESIDENT’S MESSAGE 4

• COVID-19 6

• CLINICAL 10

• ADVOCACY 20

• PRACTICE MANAGEMENT 26

• QUALITY & RESEARCH 30

• DIVERSITY 40

• PROFESSIONAL DEVELOPMENT 42

• OUTSIDE THE OFFICE 44

• YOUR AAOS 45

• MARKETPLACE 46

> SEE TGCT ON PAGE 37

> SEE DAB UPDATE ON PAGE 40

“AAOS is moving in the right direction. In order for us to provide the best care possible, our profession ought to look more like the patients we care for. This is why one of the three goals of our Strategic Plan is to make AAOS more diverse.”—Joseph A. Bosco III, MD, FAAOS, AAOS president

About the American Academy of Orthopaedic Surgeons

AAOS provides education and practice management services for orthopaedic surgeons and allied health professionals. The Academy also serves as an advocate for improved patient care and informs the public about the science of orthopaedics. Founded in 1933, the Academy has grown from a small organization serving less than 500 members to the world's largest medical association of musculoskeletal specialists. The Academy now serves more than 39,000 members worldwide.

Members of the Academy, called Fellows, are orthopaedists concerned with the diagnosis, care, and treatment of musculoskeletal disorders. The orthopaedist's scope of practice includes disorders of the body's bones, joints, ligaments, muscles, and tendons.

1

Circulation TOTAL:27,090

BREAKDOWN:27,090 AAOS Members: 26,590 US / 500 Canada Sworn Statement

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Orthopaedic surgeons around the world know that the AAOS Annual Meeting, scheduled to occur live and in person in San Diego on Aug. 31–Sept. 3, is the premier educational event in the profession, featuring distinguished faculty sharing the latest findings to use in your practice.

Among the many stimulating edu-cational events offered at the Annual Meeting, the centerpiece for many attendees is a comprehensive slate of Instructional Course Lectures (ICLs) that provide master-level, experi-ence-based knowledge and techniques from world-renowned surgeons.

This year’s meeting offers an excep-tional lineup from which to choose, including 121 new sessions—more than half of the total. New Career De-velopment sessions will discuss mental health and wellness for orthopaedic surgeons, entrepreneurship, social media, career transitions, diversity, managing residents, and leadership. Perennial high-demand topics have been revamped and refreshed to re-flect state-of-the-art techniques, the latest in research, and highly informed perspectives.

“We’re thrilled to debut 121 cours-es this year, a record number of new sessions with the most diverse faculty that we have ever had,” said Central Instructional Courses Committee Chair Eric J. Strauss, MD, FAAOS. “The wide array of learning formats deliver education across preferred learning styles, so you can interact with not only your colleagues, but seasoned faculty as well. For example, the Case Pre-sentation courses feature collaborative table discussions focused on reviewing case data and hearing the final solution from experts, while our Technical Skills courses provide video guidance on po-sitioning, approach, and step-by-step technical tips.”

Best of all, you can customize your

learning experience whether you wish to deep-dive into your own practice focus or explore new areas and possi-bilities, with the option to select from advanced or moderate tracks.

As always, when you select ICLs for purchase, you can mix and match or choose from preselected ICL Tracks, which package courses in 10 subspecialties.

“Whether you’re in general practice or are a specialist, there’s truly some-thing for everyone,” Dr. Strauss said.

Purchasing an ICL Track offers you several valuable benefits:• One free ICL • Session packages that are hand-

picked and curated by the education track committee

• Maximum use of your valuable meet-ing time

• Strategic scheduling of your selected track to ensure the sessions do not conflict with same-specialty society programming, which will be woven throughout the meeting week this yearDr. Strauss also noted, “We have

listened to attendee feedback and are of-fering more 90-minute sessions to allow

#OrthoAdvocacyinAction

ORTHOPAEDIC ADVOCACY WEEK

May 24 – 28, 2021

aaos.org/OrthopaedicAdvocacyWeek

Read more about the event on page 4.

Orthopaedic Advocacy Week_AAOS Now Cover Banner.indd 1Orthopaedic Advocacy Week_AAOS Now Cover Banner.indd 1 4/22/2021 1:42:40 PM4/22/2021 1:42:40 PM

AAOS 2021 Annual Meeting: Instructional Courses Are Your Ticket to the Latest in Orthopaedic AdvancementsTERRY STANTON

At Case Presentation Courses, participants tackle challenging clinical scenarios and arrive at solutions

through interaction with peers and expert instructors.

YOUR AAOSYOUR AAOS

12 ADVOCACY: CMS Revisits the Quality Payment Program 32 OUTSIDE THE OFFICE:

Make a Difference through Job Shadowing

36 YOUR AAOS: Learn How AAOS Leaders Are Selected

MAY 2021

aaosnow.orgThe Official Member News Magazine of the AAOS

First Vice President Felix H. Savoie III, MD, Looks Ahead to Turn as AAOS LeaderTERRY STANTON

As a teenager in a small town in southern Louisiana, young Felix H. “Buddy” Savoie III, MD, FAAOS, was put to work on the family sugar cane farm.

Trouble was, “I was a terrible farm-er,” Dr. Savoie recalled. “Whatever gene teaches you how to grow things, I don’t have it. When all the kids my age worked on the farm, I got shipped over to the welding shop. I learned to weld, and I thought it was fun. I thought

INSIDE

• PRESIDENT’S MESSAGE 4

• CLINICAL 6

• ADVOCACY 12

• PRACTICE MANAGEMENT 20

• QUALITY & RESEARCH 24

• DIVERSITY 26

• PROFESSIONAL DEVELOPMENT 30

• OUTSIDE THE OFFICE 32

• RESIDENCY 34

• YOUR AAOS 35

• MARKETPLACE 45

> SEE SAVOIE ON PAGE 42

> SEE ANNUAL MEETING ON PAGE 41

“Whether you’re in general practice or are a specialist, there’s truly something for everyone.”—Central Instructional Courses Committee Chair Eric J. Strauss, MD, FAAOS

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2022 Print

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About AAOS NowEDITORIAL: As the leading orthopaedic news magazine, AAOS Now offers a unique blend of clinical news and information, advocacy updates, practice management advice, reports on research and quality, and the latest news from the AAOS.

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Welcome to Another Gold Medal Event!JOSEPH A. BOSCO III, MD, FAAOS, AND DANIEL K. GUY, MD, FAAOS

The OFFICIAL PUBLICATION of the AAOS 2021 Annual Meeting, San Diego, CA

At long last, we meet again. We are more than delighted to see you here in beautiful San Diego as we convene for the AAOS Annual Meeting, the world’s premier orthopaedic event. We are confident that you will enjoy an out-standing experience that exceeds your expectations.The COVID-19 vaccines that were developed and authorized for emer-gency use in the United States at a seemingly miraculous pace have made it possible for us to see our colleagues and friends for the first in-person Annu-al Meeting since 2019. But, as medical professionals, we are mindful that the pandemic has not been conquered. Here in San Diego, we are following a com-prehensive safety protocol that reflects real-time knowledge about COVID-19. Check the My Academy app for the most up-to-date requirements and rec-ommendations for all our guests. Our member volunteers and staff have worked hard to plan an Annual Meeting that offers the high-quality educational content members have come to expect from AAOS, in a variety of formats and settings designed to suit your learning style, areas of interest or specialty, and career stage. We recommend you take advantage of the My Academy app, so you can customize your experience and plan your schedule. The app enables users to build their own agendas for

education, exhibits, and networking by using the following functions:• Add must-attend educational programs.• Select Exhibit Hall activities and ex-hibitors you wish to visit.• Connect with faculty and attendees across all specialties.• Purchase Instructional Course Lec-ture (ICL) tickets.Use the app or your program book to finalize your choices from among a wide array of offerings, including: • more than 200 ICLs (and 121 new sessions), with tickets still available for many ICLs

• a daily selection of symposia cover-ing high-interest topics and featuring respected thought leaders sharing their knowledge and candid opinions

Welcome to Sunny San DiegoThe host city offers a rich backdrop for orthopaedic surgery’s premier educational event

STUART J. FISCHER, MD, FAAOS

Welcome back to San Diego, “Amer-ica’s Finest City” and home of the AAOS 2021 Annual Meeting, taking place Aug. 31 to Sept. 3 at the San Diego Convention Center. This year is the fourth time the meeting will be held in San Diego. Because of the pandemic, the timing of the in-person meeting is unusual. The San Diego Convention Center has been closed since the start of the pandemic and is just beginning to re-open for meetings.

The most prominent feature of the convention center is the Sails Pavilion, featuring Teflon-coated fiberglass “sails” that remind visitors of the sea. The San Diego Naval Base is home of the U.S. Pacific Fleet, one of the largest fleets in the world. The base houses more than 50 ships and employs more than 35,000 sailors and civilian employees. The cele-brated naval aircraft carrier, the Midway, is now a floating museum in San Diego Bay. The Coronado Bridge across San Diego Bay was specifically built to ac-commodate large naval vessels such as the Midway. The bridge was finished in 1969, and the first person to cross it was California’s then-governor Ronald Reagan.

The landmark Hotel Del Coronado, nicknamed “the Del,” lies just over the bridge. Originally built in 1888 as a Victorian-style beach resort, it is the second-largest wooden building in the United States. Several movies have been filmed at the Del, most notably 1959’s “Some Like It Hot.” L. Frank Baum,

> SEE WELCOME ON PAGE 16

> SEE SAN DIEGO ON PAGE 19

Tuesday, August 31, 2021

ISSUE 1

www.aaos.org/aaosnow/dailies

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Joseph A. Bosco III, MD, FAAOS, AAOS Past PresidentDaniel K. Guy, MD, FAAOS AAOS President

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I am pleased to announce the over-whelming success of the AAOS 2021 Annual Meeting. It was the largest or-thopaedic meeting held since the onset of the COVID-19 pandemic. The enthusiasm of those in atten-dance was obvious and, I suspect, similar to the emotions surrounding our inaugural AAOS meeting in 1933 and the 13th Annual Meeting in 1946, the first meeting held after the two-year hiatus imposed by World War II. It was truly great to meet with our colleagues in person and share this annual event together.The educational program was ro-bust, and the Exhibit Hall was filled with opportunities for attendees to explore the many innovations and techniques that help us provide the best in musculoskeletal care. San Diego provided us with a beautiful backdrop. The city was fully open for business, and most of our attendees took advantage of the spectacular weather and the many nearby ac-tivities when not at the San Diego Convention Center.The AAOS Annual Meeting Com-mittee and our superb AAOS staff once again planned and executed a great event. With the cancellation of last year’s meeting and the rescheduling of this year’s event, we moved the chess

pieces to offer the same high-quality meeting that our Fellows have come to expect. Our top priority was safety. Attendees were required to show proof of a COVID-19 vaccination or a nega-tive test in order to enter the convention center. Once people were admitted inside, masks were required, and it was a handshake-free meeting. Despite the rise of the Delta variant, we had the good fortune to be in southern Califor-nia, which has a high vaccination rate and low occurrence of the newest strain of COVID-19. Travel restrictions for international members and a few U.S. institutions reduced our usual attendance num-bers, which likely helped make the gathering safer for all. Interestingly, our exhibitors remarked on the im-proved quality of their interactions with members in attendance in the Exhibit Hall. I guess bigger is not always better, and our industry part-ners affirmed their commitment going forward and their eagerness to join us at next year’s meeting—in Chicago, March 22-25, 2022.In my address to our colleagues at the meeting’s Your Academy event, I spoke of the challenges we have faced and overcome, as well as the challenges that will certainly cross our path in the future. AAOS is built to enjoy the good

times and weather the bad moments with equal facility. Robert Frost’s ob-servation in his poem “The Road Not Taken” speaks to making choices—not always the easy ones. “I took the one less traveled by, and that has made all the difference.” This year’s Annu-al Meeting was “The Road Taken.”

Thanks to all who were able to attend, and I look forward to seeing you in Chicago.

AAOS 2021 Annual Meeting: ‘The Road Taken’

At the 2021 Your Academy Event, AAOS President Daniel K. Guy, MD, FAAOS, spoke of the challenges faced

and overcome in the past year.

Immediate Past President Joseph A. Bosco III, MD, FAAOS, told the Your Academy audience that even as it faced the COVID-19 challenge, the Academy retained its focus on the Strategic Plan and “never descended into survival mode.”

SPECIAL COVERAGE

SPECIAL COVERAGE

4 EDITOR’S MESSAGE: It’s Time for Physicians to Talk about Our Mental Health 25 ADVOCACY: Understanding Ambulatory Surgical Center Ownership Models 32 PRACTICE MANAGEMENT: A Sneak Preview of CPT 2022

OCTOBER 2021aaosnow.org

The Official Member News Magazine of the AAOS

Joseph A. Bosco III, MD, FAAOS, Wraps Up Presidency at Annual Meeting with Reflections on ‘Testing Our Mettle’TERRY STANTON

As he prepared to assume the AAOS presidency at the March 2020 Annual Meeting planned for Orlando, Fla., Joseph A. Bosco III, MD, FAAOS, no doubt contemplated the speech he would deliver in front of a live audi-ence, outlining his goals, priorities, and

overall philosophy as the new leader of the Academy.Then a baffling but clearly fierce pandemic blindsided the world and wal-loped the U.S. healthcare system. The

INSIDE• EDITOR’S MESSAGE 4• SPECIAL COVERAGE 6• CLINICAL

20• ADVOCACY

24• PRACTICE MANAGEMENT 30• QUALITY & RESEARCH 34• DIVERSITY

36• RESIDENCY

38• PROFESSIONAL DEVELOPMENT 40• YOUR AAOS

41• MARKETPLACE

44

> SEE BOSCO ON PAGE 19

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2022 Digital

CPM: $115 for US, $100 for outside US

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ROS ADVERTISING ON AAOS.orgAAOS.org is a one-stop shop for orthopaedists and is the official website of the AAOS. Content includes news, meeting information, AAOS periodicals, guidelines, education, and more.

REGISTRY ROADBLOCK:The AAOS Registry Program’s mission is to improve orthopaedic care through the collection, analysis, and reporting of actionable data. Advertisers can roadblock the registry pages with banner ads. Please inquire for more details and pricing.

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2022 Digital

AAOS HEADLINE NEWS NOW– HIP/KNEEProvide AAOS members with hip/knee-focused content that is more in-line with their subspecialty needs and provide advertisers with an opportunity to be surrounded by relevant content. Emails will be deployed monthly focusing on hip/knee clinical studies and news containing four to five headlines.

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REACH: 35,000 AAOS members

RATES:$2,500 for 50% SOV$5,000 for 100% SOV

AD SIZES: 2 - 300x250

MATERIALS DUE: 7 days prior to deployment date

300x250

HIP/KNEE