Making crop choices for 2021 and beyond? The Western Producer’s New Seed Variety Guide provides growers with the power to decide. Make your new seed varieties top of mind. Reach these growers early in the decision making process. This New Seed Variety Guide will only feature new seed varieties, from all the major and minor crops grown in western Canada, that were registered in the past 2 years. Your new varieties will be front and center and not competing for real estate with varieties that have had their day in the sun. Also, the New Seed Variety Guide will provide a full editorial package. It will look at what’s really new in the seed industry and what is coming down the pipe that will help farmers reach their yield potential now and into the future. Get in front of farmers who want to be the first to unlock the power a new seed variety can have on their farm. And don’t miss out on that cutting edge farmer telling everyone about it. ■ THE WESTERN PRODUCER 1000-3530 Millar Avenue Saskatoon SK S7P 0B6 Ph (306) 665-3500 Fax (306) 653-8750 Toll Free 1-800-667-7776 ■ EASY UPLOAD Send us files through our web interface, maximum size 500 megabytes. Go to: www.producer.com/ezupload/ ■ QUICK FACTS Size: Pony (8 1/8” x 10 3/4”) Stock: 35 lb. Ecal Stock Ink Limit: 285% Dot Gain: 27% Line Screen: 200 lpi 2021 NEW SEED VARIETY GUIDE ■ Full coverage of Western Canada every week ■ 100% paid subscriber base ■ Most preferred publication in Western Canada * ■ Strongest readership in Western Canada ** ■ First choice for farm management and purchase information ** * Stratus Agri-Marketing Study ** Ipsos Forward Ag Communications Review, April 2009 THE WESTERN PRODUCER — ALWAYS YOUR FIRST CHOICE WWW.PRODUCER.COM Cover Rates ■ SPACE RATES Inside Covers $6,749 Outside Back Cover $6,969 ■ COLOUR CHARGES Four colour process/Full Page $800 Four colour process/Half Page $400 Four colour process/Quarter and Eighth Page $200 Black & one colour/Full Page $400 Black & one colour/Half Page $200 Black & one colour/Quarter and Eighth Page $100 ■ ADVERTISING BOOKING DEADLINES August 25, 2020 ■ SUPPLIED MATERIAL DEADLINES September 1, 2020 Rates effective January 1, 2020 ■ PUBLICATION DATE October 1, 2020 PUBLICATION DATE - October 1, 2020 BOOKING DEADLINE - AUGUST 25, 2020 MATERIAL DEADLINE - SEPTEMBER 1, 2020 The wheat variety that almost never was | P.18 Good genes make for a better fit for farmers | P.27 Beer 101: The makings of a good brew are on your farm | P.22 seed VARIETY GUIDE 2020 NEW FALL 2019 PROJECT EXPANDS LENTIL VARIETIES P.8 NEW WHEAT VARIETIES SAFE FOR CELIACS? P.12 WHEAT ADVOCATE RETIRES P.16 (2019 NEW SEED VARIETY GUIDE SHOWN)
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Making crop choices for 2021 and beyond?The Western Producer’s New Seed Variety Guide provides growers with the power to decide. Make your new seed varieties top of mind. Reach these growers early in the decision making process. This New Seed Variety Guide will only feature new seed varieties, from all the major and minor crops grown in western Canada, that were registered in the past 2 years. Your new varieties will be front and center and not competing for real estate with varieties that have had their day in the sun. Also, the New Seed Variety Guide will provide a full editorial package. It will look at what’s really new in the seed industry and what is coming down the pipe that will help farmers reach their yield potential now and into the future. Get in front of farmers who want to be the first to unlock the power a new seed variety can have on their farm. And don’t miss out on that cutting edge farmer telling everyone about it.
■ THE WESTERN PRODUCER1000-3530 Millar Avenue
Saskatoon SK
S7P 0B6
Ph (306) 665-3500
Fax (306) 653-8750
Toll Free 1-800-667-7776
■ EASY UPLOADSend us files through our web interface, maximum size 500 megabytes.
Go to: www.producer.com/ezupload/
■ QUICK FACTSSize: Pony (8 1/8” x 10 3/4”)
Stock: 35 lb. Ecal Stock
Ink Limit: 285%
Dot Gain: 27%
Line Screen: 200 lpi
2021 NEW SEED VARIETY GUIDE
■ Full coverage of Western Canada every week
■ 100% paid subscriber base
■ Most preferred publication in Western Canada*
■ Strongest readership in Western Canada**
■ First choice for farm management and purchase information**
* Stratus Agri-Marketing Study** Ipsos Forward Ag Communications Review, April 2009
THE WESTERN PRODUCER — ALWAYS YOUR FIRST CHOICEWWW.PRODUCER.COM
Cover Rates■ SPACE RATESInside Covers $6,749
Outside Back Cover $6,969■ COLOUR CHARGESFour colour process/Full Page $800
Four colour process/Half Page $400
Four colour process/Quarter and Eighth Page $200
Black & one colour/Full Page $400
Black & one colour/Half Page $200
Black & one colour/Quarter and Eighth Page $100
■ ADVERTISING BOOKING DEADLINESAugust 25, 2020
■ SUPPLIED MATERIAL DEADLINESSeptember 1, 2020
Rates effective January 1, 2020
■ PUBLICATION DATE
October 1, 2020
PUBLICATION DATE - October 1, 2020
BOOKING DEADLINE - AUGUST 25, 2020MATERIAL DEADLINE - SEPTEMBER 1, 2020
The wheat variety that almost never was | P.18
Good genes make for a better fit for farmers | P.27
Beer 101: The makings of a good brew are on your farm | P.22
seedvariety guide 2020
new
f a l l 2 0 1 9
project expands lentil varieties P.8
new wheat varieties safe for celiacs? P.12
wheat advocate retires P.16
Publication: Western Producer
Page Position: 3 Page Gatefold_Cover
Live Area:
Trim size: 7.625x10.75” & 7.875x10.75”
Bleed:
CMYK
PMS
BW
PMS
CREATIVE STUDIO ART
PROOF #
ART DIR CLIENT
ACCT MGR PROD MGRCOPYWRITER SPELLCHECK
. Desiree V2. .
. . 09/17/19. .
Client: BASF Can
File Name: InVigor_3 Page Cover Ad_v2
Project Name: InVigor 3 Page Cover Ad
Docket Number: 2713
Ad #:
open to find out how >>
A PROVEN FIT
Always follow grain marketing and all other stewardship practices and pesticide label directions. Details of these requirements can be found in the Trait Stewardship Responsibilities Notice to Farmers printed in this publication. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® Technology contains genes that confer tolerance to glyphosate. Glyphosate will kill crops that are not tolerant to glyphosate. Roundup Ready® and TruFlex™ are trademarks of Bayer Group, Monsanto Canada ULC licensee. PROVEN® SEED is a registered trademark of Nutrien Ag Solutions (Canada) Inc. Nutrien Ag Solutions and Design is a trademark of Nutrien Ag Solutions, Inc. | 09/19-65997-2B
Our new canola hybrids bring TruFlex™ performance in a Proven package, giving you a choice in Roundup Ready® technology. Choose PV 780 TC for clubroot resistance and consistently high yields. Go with PV 760 TM if you need the option to straight cut your canola. Either way, you’re getting disease management, wider spray windows and application rate flexibility, plus the ability to grow in all maturity zones. Find the perfect fit for your farm with a Proven® Seed TruFlex™ canola hybrid.
with Roundup Ready® Technology
760TM
65997-2_NAS_2019_Proven_Canola_TruFlex_8-125x10-75_a1.indd 1 2019-08-29 11:26 AM (2019 NEW SEED VARIETY GUIDE SHOWN)
THE WESTERN PRODUCER — ALWAYS YOUR FIRST CHOICEWWW.PRODUCER.COM Rates effective January 1, 2020
■ PUBLICATION DATEOCTOBER 1, 2020
■ EASY UPLOADSend us files through our web interface, maximum size 500 megabytes.
Go to: www.producer.com/ezupload/
Ad Sizes & Rates
1/2 Page Horizontal7” x 4.75”
Double Page Spread Trim Size16.25” x 10.75”
1/2 Page Vertical3.375” x 10”
1/4 Page3.375” x 4.75”
■ AGRONOMIC SUPPLEMENTSPrices do not include GST
Single Page Trim Size: 8.25” x 10.75”
Single Page Image Size: 7” x 10”
Single Page with Bleed: 8.625” x 11.25”
(includes .25” bleed)
Double Page Trim Size: 16.25” x 10.75”
Double Page Image Size: 15” x 10”
Double Page with Bleed: 16.75” x 11.25” (includes .25” bleed)
The wheat variety that almost never was | P.18
Good genes make for a better fit for farmers | P.27
Beer 101: The makings of a good brew are on your farm | P.22
seedvariety guide 2020
new
f a l l 2 0 1 9
project expands lentil varieties P.8
new wheat varieties safe for celiacs? P.12
wheat advocate retires P.16
Publication: Western Producer
Page Position: 3 Page Gatefold_Cover
Live Area:
Trim size: 7.625x10.75” & 7.875x10.75”
Bleed:
CMYK
PMS
BW
PMS
CREATIVE STUDIO ART
PROOF #
ART DIR CLIENT
ACCT MGR PROD MGRCOPYWRITER SPELLCHECK
. Desiree V2. .
. . 09/17/19. .
Client: BASF Can
File Name: InVigor_3 Page Cover Ad_v2
Project Name: InVigor 3 Page Cover Ad
Docket Number: 2713
Ad #:
open to find out how >>
A PROVEN FIT
Always follow grain marketing and all other stewardship practices and pesticide label directions. Details of these requirements can be found in the Trait Stewardship Responsibilities Notice to Farmers printed in this publication. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® Technology contains genes that confer tolerance to glyphosate. Glyphosate will kill crops that are not tolerant to glyphosate. Roundup Ready® and TruFlex™ are trademarks of Bayer Group, Monsanto Canada ULC licensee. PROVEN® SEED is a registered trademark of Nutrien Ag Solutions (Canada) Inc. Nutrien Ag Solutions and Design is a trademark of Nutrien Ag Solutions, Inc. | 09/19-65997-2B
Our new canola hybrids bring TruFlex™ performance in a Proven package, giving you a choice in Roundup Ready® technology. Choose PV 780 TC for clubroot resistance and consistently high yields. Go with PV 760 TM if you need the option to straight cut your canola. Either way, you’re getting disease management, wider spray windows and application rate flexibility, plus the ability to grow in all maturity zones. Find the perfect fit for your farm with a Proven® Seed TruFlex™ canola hybrid.
with Roundup Ready® Technology
760TM
65997-2_NAS_2019_Proven_Canola_TruFlex_8-125x10-75_a1.indd 1 2019-08-29 11:26 AM