July 26 th -29 th , 2021 Pacific Daylight Time A fully virtual experince THE SUN ABOVE, THE FUTURE AHEAD Marketing Kit Virtual 2021 ASEE Annual Conference
July 26th-29th, 2021Pacific Daylight Time
A fully virtual experince
THE SUN ABOVE,
THE FUTUREAHEAD
Marketing Kit
Virtual 2021ASEE Annual Conference
1
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
Join the American Society for Engineering Education for the virtual 2021 ASEE Annual Conference, July 26 – 29th, 2021
The ASEE Annual Conference provides a three-day forum for university and college engineering schools, including professors, deans, instructors, and students, to present papers, exchange ideas, and interact with their colleagues and industry counterparts.
The ASEE Annual Conference is the only conference dedicated to all disciplines of engineering education. It is committed to fostering the exchange of ideas, enhancing teaching methods and curricula, and providing prime networking opportunities for engineering and engineering technology education stakeholders, including deans, department chairs, all levels of faculty, and industry and government representatives
DON’T MISS THIS OPPORTUNITY TO POSITION YOUR BRAND IN FRONT OF THESE
KEY DECISION MAKERS.
ASEE annual conference with one
of these dynamic sponsorship oppo
rtunities.
They’re proven to succeed!
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
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ASEE DEMOGRAPHICS
CURRENT MEMBERSHIP BREAKDOWN
ACADEMIC PROFESSIONAL 4,657
ACADEMIC PROFESSIONAL ONLINE 1,263
ACADEMIC CONTACT REPRESENTATIVE 1,233
LIFE 700
NON-ACADEMIC CONTACT REPRESENTATIVE 99
NON-ACADEMIC PROFESSIONAL 156
NON-ACADEMIC PROFESSIONAL ONLINE 35
P-12 PROFESSIONAL 135
STUDENT 335
STUDENT ONLINE 499
RETIRED 332
TOTAL MEMBERSHIP
2020 9,444
2019 10,253
2018 10,679
2017 11,174
2016 11,660
CORPORATE MEMBERS
ASSOCIATION 6
ASSOCIATE AFFILIATE 3
CORPORATE 21
CORPORATE AFFILIATE 17
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
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ASEE DEMOGRAPHICS
INSTITUTIONAL MEMBERS
ENGINEERING 315
ENGINEERING TECH 2 YEAR 11
ENGINEERING TECH 4 YEAR 60
COLLEGE AFFILIATE 14
CANADIAN 15
INTERNATIONAL 7
P-12 2
CURRENT MEMBERSHIP ROSTER BY COUNCIL
CORPORATE MEMBER COUNCIL 47
ENGINEERING DEANS COUNCIL 338
ENGINEERING RESEARCH COUNCIL 265
ENGINEERING TECHNOLOGY COUNCIL 78
YEARS OF CONTINUOUS MEMBERSHIP
0 TO 1 YEAR 11.6%
1+ TO- 2 YEARS 9.7%
2+ TO 5 YEARS 14.9%
5+ TO 10 YEARS 15.4%
10+ TO 20 YEARS 25%
20+ YEARS 23.4%
MEMBERSHIP BY GENDER
Male68.9%
Female26.8%
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2021 ASEE ANNUAL CONFERENCE & EXPOSITION MARKETING KIT
ASEE DEMOGRAPHICS
4.1%HISPANIC
52.9%WHITE,NON-HISPANIC
22.0%NON-
RESPONDERS
10.8%ASIAN/
PACIFIC ISLANDER
5.4%DECLINED TO
ASNWER
4.7%BLACK,
NON-HISPANIC
15%ASSOC. PROF.
37.8%PROFESSOR
4.1%CORP./GOV.
23.9%OTHER ACAD.
13.4%ASSIS. PROF.
5.8%INSTRUCTOR
0.2%NATIVE AMERICAN
MEMBERSHIP BY RACE & ETHNICITY
CURRENT MEMBERSHIP BY ACADEMIC RANK
22.0%NON-
RESPONDERS
14.5% RACIAL MINORITIES
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2021 ASEE ANNUAL CONFERENCE & EXPOSITION MARKETING KIT
ASEE DEMOGRAPHICS
CURRENT MEMBERSHIP BY SECTIONS
KEY
1,911
1,016
1,013
408
609
505
426
760
680796
567
327
PAC NORTHWEST
PAC SOUTHWEST
GULF SOUTHWEST
ROCKY MOUNTAIN
NORTH MIDWEST NORTH CENTRAL
NEW ENGLAND
MIDDLE ATLANTIC
ST. LAWRENCE
MIDWEST
ILLINOIS-INDIANA
SOUTHEAST
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
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ASEE DEMOGRAPHICS
18.7%55 TO 64
20.7%UNKNOWN
19.7%65 AND UP
15.3%45 TO 54
14.6%35 TO 44
11%UNDER 35
MEMBERSHIP BY AGE GROUP
TOP MEMBERS PER INSTITUTION
UNIVERSITY OF TENNESSEE AT KNOXVILLE 162
CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO 151
UNIVERSITY OF ALBERTA 131
THE OHIO STATE UNIVERSITY 113
TEXAS A&M UNIVERSITY 109
UNIVERSITY OF MICHIGAN 72
GEORGIA INSTITUTE OF TECHNOLOGY 68
VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY 65
NORTH CAROLINA STATE UNIVERSITY AT RALEIGH 59
PENNSYLVANIA STATE UNIVERSITY 57
ZONE MEMBERSHIP
ZONE 1 2,030
ZONE 2 3,607
ZONE 3 1,691
ZONE 4 1,690
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
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ASEE CONFERENCE DEMOGRAPHICS
The 2020 ASEE Annual Conference and Exposition was held virtually due to the COVID-19 pandemic. All 2020 stats are from the Virtual Conference, not an in-person conference. All previous years include stats from an in-person meeting.
TOTAL ATTENDANCE
2020 3,362
2019 3,812
2018 3,880
2017 4,061
2016 4,401
INTERNATIONAL ATTENDEES
2020 108
2019 151
2018 155
2017 110
2016 230
CALIFORNIA 226
FLORIDA 117
INDIANA 167
MICHIGAN 131
NORTH CAROLINA 115
NEW YORK 122
OHIO 108
PENNSYLVANIA 154
TEXAS 182
VIRGINIA 160
2020 TOP ATTENDEES BY INSTITUTION LOCATION –VIRTUAL CONFERENCE
125 YEARS IN THE HEART OF ENGINEERING EDUCATIONCOLUMBUS OHIO
TAKES
ASEE 2017
FROM P-12 THROUGH LIFE
W H E R E E N G I N E E R I N G E D U C AT I O N
FLIGHT
Engineerin
gabout
Education
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2021 ASEE ANNUAL CONFERENCE MARKETING KIT
ANNUAL CONFERENCE VIRTUAL ATTENDEE DEMOGRAHICS
2020 TOP ATTENDEE TITLES:
ASSISTANT DEAN 21
ASSISTANT PROFESSOR 377
ASSOCIATE DEAN 48
ASSOCIATE PROFESSOR 255
DEAN 62
DIRECTOR 111
ENGINEERING LIBRARIAN 53
GRADUATE ASSISTANT/STUDENT 109
LECTURER 65
PHD STUDENT 37
PROFESSOR 380
STUDENT 75
DEAN ATTENDEES
2020 62
2019 87
2018 78
2017 81
2016 113
STUDENT ATTENDEES
2020 486
2019 654
2018 738
2017 861
2016 849
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2021 ASEE ANNUAL CONFERENCE MARKETING KIT
VISIONARY $20,000 BENEFITS:
SPONSORSHIP OPPORTUNITIES: VISIONARY
◊ Twelve (12) Full Conference Registrations
◊ Non-exclusive Sponsorship of the Tuesday or Wednesday Plenary• One (1) 60 Second Commercial to be Broadcast prior or post the Tuesday or Wednesday Plenary
* Two Sponsors Per Plenary Maximum• Recognition as sponsor of the plenary in the Annual Conference Program & Pathable site
◊ Three (3) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page
* Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation
• Listing in ASEE Annual Conference Final Program• Full Page Color Ad in the ASEE Annual Conference Final Program – Cover Position if Available
* Specs and deadlines available upon reservation
◊ Presenting Sponsor of the Pre-Conference Newsletter• One (1) Advertorial in each issue of the Pre-Conference Newsletter
* 300 words or less text with graphic* Two (2) issues to be sent prior to the Annual Conference
◊ Recognition in the ASEE Annual Conference Final Program
◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site
◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference
◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor
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2021 ASEE ANNUAL CONFERENCE MARKETING KIT
INNOVATOR $12,500 BENEFITS:
◊ Ten (10) Full Conference Registrations
◊ Non-exclusive Sponsorship of the President’s Farewell Reception or ASEE Award Ceremony• One (1) 60 Second Commercial to be Broadcast prior or post presentation.
* Two Sponsors Per Session Maximum• Recognition as sponsor of the session in the Annual Conference Program & Pathable site
◊ Two (2) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page
* Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation
• Listing in ASEE Annual Conference Final Program
◊ Full Page Color Ad in the ASEE Annual Conference Final Program• Specs and deadlines available upon reservation
◊ One (1) Advertorial in each issue of the Pre-Conference Newsletter• 300 words or less text with graphic• Two (2) issues to be sent prior to the Annual Conference
◊ Recognition in the ASEE Annual Conference Final Program
◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site
◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference
◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor
SPONSORSHIP OPPORTUNITIES: INNOVATOR
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2021 ASEE ANNUAL CONFERENCE MARKETING KIT
PIONEER $7,500 BENEFITS:
◊ Eight (8) Full Conference Registrations
◊ Two (2) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page
* Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation
• Listing in ASEE Annual Conference Final Program
◊ One (1) Advertorial in each issue of the Pre-Conference Newsletter• 300 words or less text with graphic• Two (2) issues to be sent prior to the Annual Conference
◊ Recognition in the ASEE Annual Conference Final Program
◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site
◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference
◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor
SPONSORSHIP OPPORTUNITIES: PIONEER
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2021 ASEE ANNUAL CONFERENCE MARKETING KIT
MENTOR $5,000 BENEFITS:
◊ Six (6) Full Conference Registrations
◊ One (1) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page
* Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation
• Listing in Virtual Conference program
◊ Recognition in the ASEE Annual Conference Final Program
◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site
◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference
◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor
SPONSORSHIP OPPORTUNITIES: MENTOR
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2021 ASEE ANNUAL CONFERENCE MARKETING KIT
EDUCATOR $2,175 BENEFITS:
◊ Three (3) Full Conference Registrations
◊ Recognition in the ASEE Annual Conference Final Program
◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site
◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference
◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage – 10 Minutes or Less• Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor
SPONSORSHIP OPPORTUNITIES: EDUCATOR
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
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A LA CARTE NON-EXCLUSIVE VIRTUAL SPONSOR SESSION - $2,500Directly connect with ASEE Annual Conference attendees by hosting a virtual sponsored session. These 40-minute live sessions will be available to all attendees during the three day conference
BENEFITS INCLUDE: ◊ Three (3) Full Conference Registrations
◊ One (1) up to 40-minute live presentation via Zoom within the Pathable platform
◊ One (1) pre-recorded video link embedded in the live session page• Time limit of up to 60 minutes • Size requirements and other deadlines available upon reservation
◊ Listing in Virtual Conference program
ASEE ANNUAL CONFERENCE PROGRAM Increase your visibility to attendees by placing an ad in the conference final program. Every activity, session, and event are listed in this informative program guide. Specs and deadlines will be available upon reservation.
Available full page positions:◊ Back cover, four-color - $3,000
◊ Inside front cover, four-color $2,500
◊ Inside back cover, four-color $2,500
◊ Insert, four-color - $1,500
PRE-CONFERENCE E-NEWSLETTER Advertise in this very popular e-newsletter, which will include conference updates and reminders. There will be two (2) issues of the e-newsletter, dates TBD. This is a great opportunity to reach ASEE Annual Conference attendees with a targeted message just prior to the live event. Specs and deadlines will be available upon reservation.
Ad Rate: $2,000 (2 issues)
ADVERTISING OPPORTUNITIES: A LA CARTE OPTIONS
A. JAMES CLARK SCHOOL OF ENGINEERING
2021 ASEE ANNUAL CONFERENCE MARKETING KIT
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HOST:
Thanks again to the support from ASEE’s 2020 virtual sponsors who helped us plan and facilitate ASEE’s first-ever virtual conference. WILL YOU Become a 2021 ASEE Annual Conference sponsor?
Sign up today!
PREVIOUS SPONSORS: 2020 ASEE VIRTUAL CONFERENCE
SPONSORS:
American Society for Engineering Education1818 N Street, N.W. | Suite 600 | Washington, DC 20036
Phone (202) 331-3500Fax (202) 265-8504www.asee.org