FACEBOOK.COM/ 2020MAG TWITTER.COM/ 2020MAG It ......2020MAG.COM/APPS OCT/15 20/20 FACEBOOK.COM/ 2020MAG TWITTER.COM/ 2020MAG page 115 FROM THE FOUNDATION AND FORMING OF …

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FROM THE FOUNDATION AND FORMING OF ITS MATERIALS THROUGH TO THE INGENIOUS ACTIONS OF ITS FUNCTION AND FIT, WITH EYEWEAR IT IS ALL ABOUT THE DETAILS

HOW TO SUCCEED IN BUSINESS BY REALLY

TRYING… CREATIVELY >78

IS YOUR DISPENSARY ON THE EDGE? >82

THE ‘MIDDLE CHILD’ SINGLE-VISION SYNDROME >88

It Matters

SILHOUETTE’S STYLE 5438

U P F R O N T

uSáfilo Announces Licensing Agreement with Elie Saab… Sáfilo has announced a nine-year licensing agreement for the launch of the very first Elie Saab eyewear collec-tion. The collection will be crafted in Italy and Japan, and will be available worldwide starting in January 2017.

uMarchon Eyewear Announces New Subsidiary in Australia… Marchon Eyewear has announced that General Optical (GenOp) and Marchon Australia have become wholly owned sub-sidiaries, allowing Marchon to better serve the New Zealand and Australian markets.

uModo and Derek Lam Sign Licensing Agreement for the Derem Lam 10 Crosby Brand… Modo and Derek Lam have signed a world-wide licensing agreement for the design, distribution and manufacturing of the sunwear and eyewear collections under the Derek Lam 10 Crosby brand which launched in 2011.

uVilla Eyewear and Vista Eyewear Announce Partnership to Distribute Mad in Italy Collection… In accordance with Vista Eyewear, Villa Eyewear, who specializes in the distribution of 100 percent Italian brands in the U.S. market, has become the exclusive distributor for the Mad in Italy Collection.

uRem Eyewear Redesigns Website… In order to enhance its online presence, Rem Eyewear has redesigned its website www.remeyewear.com with the addition of key benefits including detailed brand pages, a retailer locator and an in-depth search functionality.

uHilco Vision Joins Forces with Breitfeld & Schliekert GmbH and Lexxoo International GmbH… Hilco Vision has announced the acquisitions of Breitfeld & Schliekert GmbH (B&S) and Lexxoo International GmbH. B&S is a Germany-based distributor of optometric and optical tools, accessories, supplies and equipment. Also based in Germany, Lexxoo supplies reading aids, contact lenses, sun-glasses and related products to large retailers.

uWestGroupe Launches Redesigned Website… WestGroupe introduces its redesigned website www.westgroupe.com. With a brand new contemporary look, the site is more user-friendly but still includes features such as a custom catalogue and online ordering.

uGarrett Leight California and Mark McNairy Unveil New Capsule… Garrett Leight California introduces another collaborative capsule collection with New York designer Mark McNairy. Inspired by Speedy Thompson, a legendary NASCAR pioneer, the collaboration includes the Monroe, a classic P3 thick acetate frame.

uCanadian Eyewear Company Launches New Line with Style Expert Susie Wall… In collaboration with style expert Susie Wall, Claudia Alan introduces C4: Canadian Creative Collaborative for Charity, a new ready-to-wear line of luxury eyewear. To benefit the Cause We Care Foundation, the capsule collection consists of three sunglasses and four readers.

uKirk Originals Collaborates with E.Tautz… Kirk Originals has teamed up with E.Tautz, a brand synonymous with British tailoring, to create two distinct sunglass models for the brand’s catwalk collection.

uAction Sports Star Brian Deegan Partners with Rudy Project… Rudy Project has announced a new partnership with action sports star Brian Deegan. With this partnership, Rudy Project will be unveiling a limited edition Spinhawk Deegan 38 casual sunglass style exclusively available in North America.

What Eye HEARB Y V I C T O R I A G A R C I A