2020 OFFICIAL NORTH CAROLINA TRAVEL GUIDE BROUGHT TO YOU BY: MEDIA KIT
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2020 OFFICIALNORTH CAROLINA TRAVEL GUIDE
BROUGHT TO YOU BY:
MEDIA KIT
The Official North Carolina Travel Guide is the primary consumer fulfillment publication for the state in its international and national marketing efforts to promote North Carolina as a premier travel destination. The guide serves as the best source for selecting where to go, where to stay and what to do while visiting North Carolina.
GRAB A DRINK
S C A N W I T H Y O U R S M A R T P H O N E
C A M E R A .
+ ESSENTIAL NC
+ SCENIC DRIVES
+ FAMILY GETAWAYS
+ HISTORIC LANDMARKS
INSIDE THE GUIDE
REACH CONSUMERS AS THEY PLAN NORTH CAROLINA VACATIONS
VISIBILITY + DISTRIBUTIONAs a partner in the guide, your message will be seen by consumers who have expressed interest in visiting North Carolina.
⊲ Official fulfillment piece for Visit North Carolina’s (Visit NC) marketing campaign, VisitNC.com requests and 1-800 Visit NC call center
⊲ Distributed at North Carolina’s Welcome Centers who see more than 7 million visitors a year
⊲ Bonus 50,000 print copies polybagged to Meredith’s magazine subscribers in titles such as Parents, Midwest Living, Family Circle in North Carolina's top markets
⊲ Lives digitally on VisitNC.com with live links so consumers can be inspired and access information on the state 24/7
+ NATURE AND ADVENTURE
+ WHERE TO EAT & STAY
+ DIRECTORY OF REGIONAL ATTRACTIONS
+ AND MUCH MORE!
CLIMB THE FALLS
S C A N W I T H Y O U R S M A R T P H O N E
C A M E R A .
More than 80% of North Carolina Travel Guide readers used the guide to identify things to do in North Carolina.
Top 3 actions taken after reading the North Carolina Travel Guide—Saved for future reference (75%); Chose a North Carolina destination for a future trip (52%); Discussed with a friend or relative (46%)
82% of women took action after seeing a magazine travel ad.
Sources: 2017 Meredith Travel Research Study; North Carolina Travel Guide Consumer Feedback Study 2018 (conducted by Meredith Travel Marketing)
6TH MOST VISITED STATE
IN THE NATION
+
+
+
Travel guides inspire travel NORTH CAROLINA TOURISM BY THE NUMBERS
Source: Visit NC Research of Visit North Carolina
OFFICIAL 2020 NORTH CAROLINA
TRAVEL GUIDE
As an advertiser, your brand will be intrinsically part of a strategic promotional campaign across Meredith properties, including vignettes on Meredith-owned TV stations, in-magazine promotions and more.
2019 EDITORIAL HIGHLIGHTS:
$24 BILLIONSPENT ON TRAVEL TO NORTH CAROLINA
Editorial subject to change.
MOUNTAIN
GETAWAY
North Carolina’s ribbons of mountains may be some of Earth’s oldest, but they keep a youthful spirit by hosting
activities from art to ziplining. Make one of these mountain towns your base camp for taking the high ground.
BY NAME NAME
C H O O S E YO U R
BY BETH ESLINGER
WATERFALL RIDE Cruise the 98-mile slalom course
from Rosman to Murphy in western North Carolina to see more than 200 waterfalls. Check out these must-sees in the Highlands area.
DRY FALLSHike behind the 75-foot falls for one of the best
selfie spots ever.
BRIDAL VEIL FALLS Light and lacy, as the
name suggests. This one’s a drive-by.
GLEN FALLS This triple falls cascades a collective 145 feet. See it
on a 2-mile round-trip trek.
HIGHLANDSFilled with art and culture, upscale shopping and dining, terrific waterfall views, and more than 200 area hiking trails, this town of 1,000 year-round residents celebrates the finer things. Drive through the 200-year-old covered bridge to The Bascom arts center. Inside awaits a shop with area artists’ creations—burled wood bowls, weavings, jewelry and glass—plus works by Dave Drake and Édouard Manet in the main gallery. Fuel your creative pursuits at painting, ceramics or mixed-media classes. Downtown on the square, relax at Friday night concerts, held weekly from May to October; grab an ice cream cone or fudge made at Kilwins to enjoy with the show. Stroll the Highlands Heritage Walking Trail to see the town’s numerous historic structures. While on your walk, shop the many specialty stores.
VISITNC.COM 75
Black Balsam Knob, Blue Ridge Parkway
HIGHLANDS
BRYSON CITY 40
ASHEVILLE
HENDER-SONVILLE
BREVARD
BOONE
26
74 2019 NC TRAVEL GUIDE
The Winds Resort Beach Club, Ocean Isle Beach
COASTWild Horse Adventure Tours, Corolla
ULT IMATECOASTULTIMATE
G U I D E T O T H E
If 300 miles of sand, boardwalks, inland waterways and vacation rentals on the North Carolina coast starts to feel overwhelming, turn to these oceanfront destinations for all the essentials.
VISITNC.COM 50
Something in the North Carolina air dares you to try new experiences. This bucket list
overflows with memorable adventures.
discoveries
BY GARY THOMPSON
36F I R S T S T H A T L A S T
1902 Wright Glider Experience, Jockey’s Ridge State Park
PHO
TOG
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PH: R
YAN
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VISITNC.COM 14
2020 OFFICIAL NORTH CAROLINA TRAVEL GUIDE
Ad Space + Materials Due:
September 6, 2019
Early Bird Discount:
July 31, 2019
Published: November 29, 20192020 RATES+
DEADLINES
Net Rate 5% DiscountTWO-PAGE SPREAD $52,744 $50,232
FULL PAGE $28,403 $27,050
2/3 PAGE $23,153 $22,050
1/2 PAGE $16,695 $15,900
1/3 PAGE $11,340 $10,800
1/6 PAGE $6,248 $5,950
1/12 PAGE $3,990 $3,800
BOLD LISTING $525 $500
LOGO + BOLD LISTING $961 $915
PLACES TO LIVE* SINGLE LISTING—2.125” X 2.375” $1,575 $1,500
DOUBLE LISTING—2.125” X 4.875” $3,150 $3,000
PLACES TO STAY** SINGLE LISTING—2.125” X 2.375” $1,045 $995
DOUBLE LISTING—2.125” X 4.875” $2,090 $1,990
DIGITAL EDITION POP-UP ADS ADDED VALUEAdvertisers have the option to include a pop-up ad to encourage readers to discover more about your brand at no additional cost.
SMALL POP-UP AD SPECS: Available for 1/2 page and smaller.⊲ Text: Maximum of 200 characters,
including spaces.
LARGE POP-UP AD SPECS: Available for 2/3 page and larger.⊲ Text: Maximum of 525 characters,
including spaces.
⊲ Graphic: .jpg or .tiff format with minimum dimensions of 600x800 pixels
FOR MORE INFORMATION CONTACT:
Advertising SalesStacey Rosseter
Integrated Account Manager Navigate Media 678-571-7445
Insertion OrdersKristen Harding
Marketing Coordinator Navigate Media
678-507-0110 ext. 100 [email protected]
MaterialsPaige Shannon
Ad Production Supervisor Meredith Corporation
515-284-2912 [email protected]
BROUGHT TO YOU BY VISIT NORTH CAROLINA (VISIT NC) AND MEREDITH CORPORATION
AD UNIT SIZE Early Bird
Net Rate 5% DiscountOPENING TWO-PAGE SPREAD $64,454 $61,385
INSIDE FRONT COVER $38,010 $36,200
PAGE ONE $35,123 $33,450
FACING TABLE OF CONTENTS $33,748 $32,141
BACK COVER MAP GATEFOLD $43,620 $41,439
PREMIUM POSITIONS Early Bird
VIDEO ENGAGEMENT WITH CONSUMERSCapture the attention of readers with dynamic use of video. Your supplied video will be embedded into the digital edition of the 2020 North Carolina Travel Guide and showcase the unique and exciting experiences that await visitors in your destination.
PARTICIPATION REQUIREMENTS:⊲ Video: Supply YouTube link to
your existing creative
⊲ Rate: $150
* Open to CRC communities and their developments. ** Only open to vacation rentals and B&Bs.
DIGITAL MATERIALS DUE: September 7, 2019Beth Eslinger, Lead [email protected]
Digital Edition Opportunities*
*Available only to advertisers in Guide.
The North Carolina Travel Guide provides the perfect environment to reach consumers who have an active interest in not only visiting, but living in North Carolina. The guide takes readers on a visual tour of the state with inspiring stories and beautiful imagery, making connections with the readers to draw them more into North Carolina.
As a designated Certified Retirement Community (CRC), your destination is eligible to be featured in our new "Places to Live" section in the North Carolina Travel Guide.
PLACES TO LIVE SPECIAL SECTION
OFFICIAL 2020 NORTH CAROLINA
TRAVEL GUIDE
DETAILSCIRCULATIONPlaces to Live will be included in the Official 2020 North Carolina Travel Guide, with full circulation.
SPECS⊲ Single: 2.125” X 2.375” ⊲ Double: 2.125” X 4.875”
NET RATE: $1,575 (Single)$3,150 (Double)
MATERIAL REQUIREMENTS⊲ Image (2.1" x 1.2"; 300 dpi, CMYK)
⊲ Headline (two line maximum)
⊲ Body copy (4 lines of copy maximum; approximately 30 words)
⊲ Phone number and website
AD CLOSE: September 6, 2019
FOR MORE INFORMATION CONTACT:STACEY ROSSETER Integrated Account Manager | Navigate Media 678-571-7445 | [email protected]
BROUGHT TO YOU BY VISIT NORTH CAROLINA (VISIT NC) AND MEREDITH CORPORATION
Ad Example
866.203.5941 SJPLIFE.com/NCtravel/
St. James offers a private beach club, 81 holes of golf, full-service marina and boat storage facility, four clubhouses, 36+ miles of biking and walking trails, over 100 social groups and much more.
Want It All?
You can have it all for an extraordinary value. Home
sites begin in the $40s; homes are from the $200s.
Inquire about our Discovery Package and see how
well these vibrant Colours suit you.
252.636.3700
The Shades of Carolina Colours Suit You Perfectly
The blues of various waters flowing throughout the coastal region. The greens of our
championship golf course. The many hues of life in a celebrated planned community, in
a historical, yet modern town. It’s a picture perfect lifestyle that also includes swimming,
tennis, pickleball and miles of walking and biking trails, plus a convenient retail center.
CarolinaColours.com
New Bern, NC
336-349-1099 RetireReidsvilleNC.com
REIDSVILLE NC! SMALL CITY WITH LARGE AMMENITIES. ARTS & CULTURE, HEALTHCARE, LOW TAXES, RECREATION, EDUCATION, QUALITY OF LIFE! COME CHECK US OUT!
YOU ARE WAY TOO YOUNG TO RETIRE IN FLORIDA!
Inner Banks Living in“One of America’s Prettiest Towns”*
VisitEdenton.com800.775.0111
*Forbes.com
Chow NCTG 17 ad.qxp 10/6/17 3:33 PM Page 1
LIVEto
Certi� ed Retirement
CommunitiesThe Certi� ed Retirement Community designation
means a city has completed a comprehensive evaluation process with requirements
outlined by the North Carolina General Assembly. These Certi� ed Retirement
Communities are recognized for providing the amenities, services and opportunities
retirees need to enjoy active and productive lives.
ASHEBORO~
EDEN~
EDENTON~
JAMESTOWN/HIGH POINT~
LAURINBURG ~
LENOIR~
LUMBERTON~
MARION~
MOUNT AIRY~
NEW BERN~
PITTSBORO~
REIDSVILLE~
ROANOKE RAPIDS~
SANFORD ~
TARBORO~
WASHINGTON ~
WINTERVILLEFor more information,
call 1-800-VISITNC or visit retirenc.com.
NOC0018_165.indd 165 10/25/17 1:40 PM
Ad Unit Illustration
SINGLE DOUBLE
EARLY BIRD, COMMITMENT BY 7/31: $1,500 (5% Discount)$3,000 (5% Discount)
O F F I C I A L2018
T R AV E L G U I D E
VISITNC.COM
URBAN RENEWAL
Feel the energy as you explore the lively
cities of the Piedmont region.
UPLOAD INSTRUCTIONSSubmit files via Meredith Express Ad powered by SendMyAd. To join, go to: https://meredith.sendmyad.com
1. Create an account if you have not already done so
2. Choose “Send My Ad”
3. Choose Publication: North Carolina Travel Guide
4. Choose: Create an Ad
O F F I C I A L2018
T R AV E L G U I D E
VISITNC.COM
ROCK THE COAST Find splashes of color at beaches, art museums,
restaurants and music festivals.
OFFICIAL 2020 NORTH CAROLINA
TRAVEL GUIDE
UPLOAD INSTRUCTIONSSubmit files via Meredith Express Ad powered by SendMyAd. To join, go to: https://meredith.sendmyad.com
1. Create an account if you have not already done so
2. Choose “Send My Ad”
3. Choose Publication: North Carolina Travel Guide
4. Choose: Create an Ad
BROUGHT TO YOU BY VISIT NORTH CAROLINA (VISIT NC) AND MEREDITH CORPORATION
DETAILS
CIRCULATIONPlaces to Stay will be included in the Official 2020 North Carolina Travel Guide, with full circulation.
SPECS⊲ Single: 2.125” X 2.375” ⊲ Double: 2.125” X 4.875”
NET RATE: $1,045 (Single)$2,090 (Double)
MATERIAL REQUIREMENTS⊲ Image (2.1" x 1.2"; 300 dpi, CMYK)
⊲ Headline (two line maximum)
⊲ Body copy (4 lines of copy maximum; approximately 30 words)
⊲ Phone number and website
AD CLOSE: September 6, 2019
FOR MORE INFORMATION CONTACT:STACEY ROSSETER Integrated Account Manager | Navigate Media 678-571-7445 | [email protected]
Ad Example
Ad Unit Illustration
SINGLE DOUBLE
visitnc.com 163
Murfreesboro C of C, 116 E. Main St., Murfreesboro, 27855; (252) 398-4886; murfreesboroncchamberofcommerce.org
NC Coast Host, PO Box 655, New Bern, 28563; (800) 943-1099; coasthost-nc.com
NC’s Brunswick Islands, PO Box 1186, Shallotte, 28459; (910) 755-5517; ncbrunswick.com
Advertising Partner, p. 12
New Bern-Craven County CVB, 203 S. Front St., New Bern, 28560; (252) 637-9400; visitnewbern.com
Northampton County TDA, 127 W. Jefferson St., Jackson, 27845; (252) 534-0331; visitnorthamptonnc.com
Onslow County Tourism, 1099 Gum Branch Rd., Jacksonville, 28540; (910) 347-3141; onlyinonslow.com
Outer Banks VB, 1 Visitors Center Cir., Manteo, 27954; (252) 473-2138; outerbanks.org Advertising Partner, p. 7
Pamlico County C of C, 10642 NC Hwy. 55, Grantsboro, 28529; (252) 745-3008; pamlicochamber.com
Pender County Tourism, 106 E. Wilmington St., Burgaw, 28425; (910) 259-1278; visitpender.com
Perquimans County C of C & VC, 118 W. Market St., Hertford, 27944; (252) 426-5657; visitperquimans.com
Sampson County CVB, 414 Warsaw Rd., Clinton, 28329; (910) 592-2557; visitsampsonnc.com
Topsail Area C of C & Tourism, 13775 NC Hwy. 50, Suite 101, Surf City, 28445; (910) 329-4446; topsailchamber.org
Tyrrell County VC, 203 Ludington Dr., Columbia, 27925; (252) 796-0723
Visit Leland, 102 Town Hall Dr., Leland, 28451; (866) 529-0967; visitlelandnc.com
Visit Ocracoke NC, 278 Irvin Garrish Hwy., Ocracoke, 27960; (252) 928-6711; visitocracokenc.com
Visit Surf City, 102 N. Shore Dr., Surf City, 28445; (910) 328-2716; visitsurfcitync.com Advertising Partner, p. 65
Washington County TDA, 701 Washington St., Plymouth, 27962; (252) 793-6627; gowildnc.com
Washington TDA, 108 Gladden St., Washington, 27889; (252) 948-9415; littlewashingtonnc.com
Wilmington and Beaches CVB, 505 Nutt St., Unit A, Wilmington, 28401; (910) 341-4030; wilmingtonandbeaches.com Advertising Partner, p. 17
Windsor-Bertie County C of C, 121 Granville St., Windsor, 27983; (252) 794-4277; windsorbertiechamber.com
NOC0018_Local Info - All.indd 163 10/31/17 8:16 AM
828.252.8211 www.renaissanceasheville.com
Conveniently located in the heart of Downtown Asheville. Come discover the best Asheville has to offer from local breweries to world class museums to adventurous outdoor activities.
Renaissance Asheville Hotel Live Life to Discover!
Log Cabins & Christmas Tree FarmWaynesville/Maggie Valley, NC
BOYDMOUNTAIN.COM
�.�.........(828) 277-0026
https://www.ihg.com/holidayinn/hotels/
Guests at our new hotel will enjoy contemporary luxury blended with historic charm, and count on plenty of premium amenities. Located off of I-40, close to everything Asheville has to offer.
Holiday Inn Hotel and Suites Asheville-Biltmore Village
(828) 274-2022 baymontinns.com/hotel/17936
Enjoy hometown hospitality. Located off I-40 and the Blue Ridge Parkway, we are moments away from the Biltmore Estate, Historic Biltmore Village, and downtown Asheville.
Baymont Inn and Suites Asheville-Biltmore
(828) 684-6000 www.holidayinn.com/ardennc
Our new hotel is nestled amongst the mountains of the Blue Ridge Parkway. Located off 1-26, a mile from the Asheville Regional Airport, the WNC Agriculture Center, and Sierra Nevada.
Holiday Inn and Suites Arden-Asheville Airport
877-642-3224 www.brindleybeach.com
Brindley Beach Vacations & Sales represents 600+ vacation homes on the Outer Banks. All price ranges, Oceanfront to Soundfront, 1-18 bedrooms. Reserve your family vacation today!
Outer Banks, NC - Vacation RentalsSTAY
to
� ee!
D I G ITA L E D ITI O NDownload the digital
edition of the travel guide at VISITNC.COM
FREE!
NOC0018_163.indd 163 11/2/17 11:04 AM
From quaint bed and breakfasts to luxury resorts, North Carolina’s Places to Stay special advertising section has something for every type of traveler and trip. Positioned exclusively within the Official North Carolina Travel Guide, Places to Stay is where visitors turn for the best accommodations in the state. Make sure your destination is included in this essential lodging guide.
PLACES TO STAY SPECIAL SECTION
EARLY BIRD, COMMITMENT BY 7/31: $995 (5% Discount)$1,990 (5% Discount)
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