FARM & RANCH LIVING is a unique community of readers who have a hands-on connection to their homes. When they're not tending to their land, they're enjoying it by riding horses or ATVs, hunting or fishing. Simply put, Farm & Ranch Living celebrates the heritage and everyday joys of life on the land and the hard work required to maintain it. 2020 MEDIA KIT
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FARM & RANCH LIVING is a unique community of
readers who have a hands-on connection to their homes.
When they're not tending to their land, they're enjoying it by riding horses or ATVs, hunting or fishing. Simply put, Farm &
Ranch Living celebrates the heritage and everyday joys of
life on the land and the hard work required to maintain it.
2 0 2 0 M E D I A K I T
reader profile
circulation200k 6X
Rate Base Per Year
SOURCE: 2019 Editorial Assessment Research & Subscriber Database
* Publisher Estimate
900k*Audience
68Median Age
51%Women
51%Run a
farm/ranch
46%HHI $50K+
49%Men
2020 MEDIA KIT
90% Of all stories, photos & advice are reader generated
80%Participate
in gardening
68%Are passionate about exercise
& health
55%Travel
domestically
47%Enjoy outdoor
activities
SOURCE: Subscriber Database 2019
2020 MEDIA KIT
NOTE: Dates & Editorial Subject to Change
AUG/SEPT• Farm Diaries: Ag education
on a North Carolina CSA farm; raising sugarcane in Louisiana
• Features: Farm food memories; low-tech innovations in agriculture; photos from the county fair; Tractor Talk: 1952 Ford 8N; 1934 Farmall
• Tractor Talk: 1952 Ford 8N; 1934 Farmall
• Trucks We Love: 1953 Chevy pickup
AD CLOSE 5.18.20
MATERIALS DUE 6.1.20
MAIL DATES 7.13.20–7.21.20
OCT/NOV• Farm Diaries: Row-crop
soybeans in Oklahoma; military veterans grow a farm in Virginia
• Features: The wild rice harvest in Minnesota; a partnership between farmers and a New York food bank; the fall harvest in photos
• Tractor Talk: An Oliver 70 Row-Crop; a Farmall Super M
• Trucks We Love: Winners from our Favorite Farm Truck contest
AD CLOSE 7.29.20
MATERIALS DUE 8.10.20
MAIL DATES 9.21.20–9.29.20
APR/MAY• Farm Diaries: Dairying and
value-added products in Connecticut; a family’s hobby ranch in Texas
• Features: 2020 Tractor show roundup; hosting WWOOFers (World Wide Opportunities on Organic Farms); photos of favorite baby animals
• Tractor Talk: 11952 Ferguson TO-30; 1943 John Deere H
• Trucks We Love: 1953 GMC pickup
AD CLOSE 1.22.20
MATERIALS DUE 2.4.20
MAIL DATES 3.16.20–3.24.20
FEB/MAR• Farm Diaries: Mushroom
farming in Pennsylvania; raising chickens in Texas
• Features: Life on the road with a large-animal vet; winners from our Life on the Land photo contest
• Tractor Talk: 1941 Model A Slant Dash John Deere; 1949 Massey Harris Pony
• Trucks We Love: 1976 Ford F150
AD CLOSE 11.13.19
MATERIALS DUE 11.26.19
MAIL DATES 1.20.20–1.28.20
JUN/JUL• Farm Diaries: Cattle ranching
in the Colorado Rockies; beef and poultry farming in Kentucky
• Features: A horse who prefers the company of cows; round barns of Wisconsin; farms and ranches decked out in red, white and blue
• Tractor Talk: A McCormick manure spreader; a Ford 2000
• Trucks We Love: 1966 GMC pickup
AD CLOSE 3.25.20
MATERIALS DUE 4.6.20
MAIL DATES 5.18.20–5.26.20
2020 MEDIA KIT
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