The National Cattlemen is the official monthly publication of NCBA. Each issue focuses on current national and international topics that are relevant to the beef industry. This information, coupled with our regular Association features, makes the National Cattlemen a valuable monthly news source. • Frequency: Monthly Newspaper • Circulation: 25,000+ • Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress, industry stakeholders National Cattlemen NATIONAL CATTLEMEN The trusted leader and definitive voice of the beef industry February 2019 • Vol. 35, No. 5 • NCBA.org Houston Brings a Lifetime Worth of Experience to her New Role When Jennifer Houston ascends to the role of NCBA president in New Orleans during the annual Cattle Industry Convention and NCBA Trade Show, she will be bringing more than three decades of volunteer leadership experience to the table, along with a lifetime of experience in the cattle business. Houston has served in countless roles, beginning at the local and state levels in her home state of Tennessee, where she and her husband, Mark, own a cow-calf operation and East Tennessee Livestock Center, an auction market which sells more than 50,000 head annually. “I grew up on a farm in west the state. We’re close to the Southeast United States, but we’re not far from Kansas, Nebraska, Texas and other cattle feeding states. The centralized location gives us a lot of opportunity to market cattle here and serve as a hub for individuals looking to source good quality feeder cattle,” said Houston. “We’re also fortunate because we’re able to grow a lot of grass with good moisture and a have a long growing season, so it’s a really great situation for raising cattle.” In addition to the regional advantages, Houston cites her experience in the livestock auction market business for giving her a unique perspective on the beef industry. And being at the auction market helps her keep a finger on the issues and their impact on cattlemen and cattlewomen. Houston says that connection to grassroots cattle producers was one of the reasons she started working on behalf of the industry as a volunteer leader. “I’ve always felt that we have to speak up for ourselves. Nobody else is going to do it for us,” she explained. “A lot of people don’t have time to give back to the industry as a volunteer, for a lot of reasons, but I feel fortunate that my schedule allows me the flexibility to serve my fellow beef producers. “In addition, I’ve always felt strongly that I serve for those who can’t be away from their operations, and that’s something that brings me a lot of joy and satisfaction. I’ve always hoped that I am doing good for the industry and speaking for those that don’t have the opportunity to serve” Houston’s service began in the mid- 1980s within the state of Tennessee, when the national Beef Checkoff Program was first beginning. “At the time, I started out with a seat on the Tennessee Beef Industry Council,” she said. “I served there for several years, the Federation side of the organization, from food service, to new product and innovation, advertising and eventually chairing some of those same committees.” More recently, Houston has served the industry at the national level as an NCBA officer on the Federation side of the association as both Federation vice chair and Federation chair. “I’ve been privileged to serve the beef checkoff for a lot of years and I’ve been fortunate to have seen a lot of positive changes come about for our industry because of it,” according to Houston. “When I started serving as a checkoff volunteer, we were just rolling out the Beef. It’s What’s for Dinner. campaign, and now that’s come full circle and we’re refreshing that brand. “A lot of our industry’s checkoff efforts, whether it’s in research, marketing, promotion or education, have really paid dividends through the years. In my early days serving on checkoff committees, we were talking about new products like the Flat Iron steak and today it’s on menus across the country. There’s a lot of good that comes from the work we do. It’s been a true honor to play a role in some of those incredible changes,” she said. After many years serving the beef checkoff, Houston has also gained significant policy experience. Following two years as a Federation officer, she served as chair of the Policy division before being elected vice president in 2017. Those years of experience will help shape her priorities as president of NCBA during the year ahead. “Regardless of where we come from, or where we are, beef producers have much more that unites us than we do that divides us,” according to Houston. “There is a great deal we can agree upon. We all want less government interference. PRINT OPPORTUNITIES Regular Feature Articles Regular Features: NCBA News and Updates Industry News Briefs NCBA Policy Updates Market Reports and Outlook Public Lands News Beef Quality Assurance Ag Lending Perspective Industry Education & Stewardship Federation News and Updates Federation Page Checking in on the Beef Checkoff Monthly Weather Report Market Matters 8 NATIONAL CATTLEMEN www.NCBA.org Building beef demand by inspiring, unifying and supporting an effective state/national checkoff partnership. Beef Industry Members Trained to Better Share Story with Public Seventeen New York beef community members were trained by the New York Beef Council recently to better share their stories with the public. The “Beef Corp Training,” funded through a grant from the Federation of State Beef Councils, was conducted in Syracuse on December 8. The Beef Corp Training was developed to increase consumer confidence in beef through in-person, written and online advocacy from those who are most familiar with the products and animals. The full-day training provided attendees with the tools and tips necessary to approaches from NYBC staff and outside experts of communications strategies. “After today’s training I feel more confident to engage with consumers,” said one attendee following the sessions. “At the end of the day we are looking for the same thing: healthy, wholesome beef. I believe in what I do, and now I’m able to tell my story.” At the conclusion of the training attendees were challenged to outline their own personal advocacy goals for the coming year. These goals included letter writing, farm tour planning and engagement in both the local community and greater online community. the beef community to step forward and share their story,” said Katherine Brosnan, NYBC director of industry relations and consumer promotions. Kansas Beef Council Hosts Digital Influencer Workshop The Kansas Beef Council hosted 14 digital influencers from the Kansas City area for the second “Meat Up Kansas City” event in November. Chef Dave Zino of NCBA, a beef checkoff contractor, led participants through a workshop that focused on umami flavors in cooking beef, finishing the event by demonstrating an umami-packed Ribeye steak with blue cheese butter. The influencers had a chance to participate in blind taste tests that included a variety of types of beef prepared in different ways. They shared images and videos with their followers throughout the event. Each influencer was sent home with the ingredients to make a Ribeye steak with blue cheese butter, and most made the dish over the weekend and shared the recipe on their social media accounts. The digital influencers in attendance have more than 850,000 followers on their social media posts. Members of Minnesota’s Top of the Class team received advanced message training in an immersion experience in Colorado Jan. 8-10. The dozen member team, representing the Minnesota Beef Council and Minnesota State Calemen’s Association, toured a feedlot and packing facility and heard from NCBA and U.S. Meat Export Federation staffers to gain beer understanding of beef industry issues, challenges and opportunities. Checkoff staff also outlined efforts to build beef demand, including work conducted in the NCBA Culinary Center and Digital Command Center. www.NCBA.org NATIONAL CATTLEMEN 15 Winter Weather Could Impact Cattle Market By Michael Murphy, Vice President of Research and Risk Management, CattleFax A major snow storm came across much of the central plains feeding region the last week of 2018. This storm pushed the amount of precipitation in the 6-state feeding region to nearly double the long-term average during the fourth quarter. The impact on the fed cattle market became obvious, as fed cattle prices from the week prior to Christmas to the week of Christmas advanced from $118.73 to $122.63, before holding steady through the first part of January. The accompanying chart illustrates that all the central U.S. feeding regions have received more moisture than the long-term average. The data for these six states represented is weighted, based on the number of cattle-on-feed for each region. What is prominent when looking at the data is the state of Kansas, with precipitation double the long-term average. Today, the Kansas cattle feeding region is the wettest on record. The impact of adverse winter weather is not only about precipitation, but also about temperature. During the fourth quarter, temperatures in the 6-state region are 3 degrees colder than the 30-year average. Specifically, in Kansas the average temperature was 4 degrees colder. The effects of winter weather in terms of supply is a slow moving process. But, what historically occurs is fed cattle weights decline at a larger than seasonal rate into the spring, resulting in fewer pounds of beef being produced. Ultimately, the weight impact will be at its widest extreme during the month of April. The response from the fed cattle market is common over time, in the sense that prices advance higher than the average move. There have been eight winter weather- influenced markets since the early 1980s and in six of the eight, the fed cattle market, from the fourth quarter lows, increased over 19 percent into the winter/spring high. Keep in mind, since 1980 there have only been 13 years the market advanced 19 percent or more from the fourth quarter low to the winter/ spring high. So, nearly half the markets with an advance of 19 percent or more were weather influenced. The CattleFax Q4 low fed steer price was $110.71. A 19 percent increase targets the cash to be nearly $132. The counter argument to a 19 percent rally is the fact there are still plenty of cattle to harvest. The current projection has 182,000 more fed cattle to harvest during the first four months of this year than last, which will likely lead to leverage favoring packers, as it has for the last several months. This in fact could limit the cash market rally to not much more than the long-term seasonal, which puts prices toward a $127 high. A final thought moving into the spring: regionally there will be a premium in the northern/midwestern cash market to the Kansas/Texas market. Bottom Line: Weather influence could push the market higher to on top of $130/cwt, but there are still big supplies to harvest this winter that could keep the market in check. By Don Day, Jr. Meteorologist Until recently the winter season has been relatively mild for most of the United States. While there have been February Likely to be a Cold Month Editor’s Note: NCBA members can read weekly updates from meteorologist Don Day Jr. by logging onto www.NCBA.org. Advancing Range & Pasture Management. Together. Meet Corteva Agriscience™, Agriculture Division of DowDuPont. You used to know us as Dow AgroSciences — a company synonymous with range & pasture management. Building on that legacy, Corteva Agriscience can help take your Market Matters NCBA News November 2018 • Vol. 35, No. 2 • NCBA.org NATIONAL CATTLEMEN The trusted leader and definitive voice of the beef industry A new NCBA petition delivered to the Department of Transportation (DOT) asks the federal government to grant livestock haulers additional flexibility on Hours of Service (HOS) requirements. Current rules pose a serious challenge to animal welfare and are not suited to the realities of livestock hauling. Finding a permanent solution to overly-restrictive HOS rules is a 2018 policy priority for NCBA. The petition asks for a five-year exemption from certain HOS requirements for livestock haulers and encourages DOT to work with the livestock industry to implement additional fatigue-management practices. Under the status quo, drive time is limited to 11 hours and on-duty hours are restricted to 14. Instead, NCBA and the other petitioners requested that livestock haulers be granted approval to drive up to 15 hours with a 16-hour on-duty period, following a 10-hour consecutive rest period. Any livestock hauler wishing to operate under the extended drive time would be required to complete pre-trip planning and increased fatigue- management training. “We are concerned that the 11- and 14-hour rules were not drafted with livestock haulers in mind and thus do not accommodate the unique character of their loads and nature of their trips,” the petition says. The current requirements “place the well-being of livestock at risk during transport and impose significant burdens on livestock haulers, particularly in rural communities across the country.” NCBA Petition Seeks Regulatory Relief for Livestock Haulers On October 8, Brett Kavanaugh, formerly of the D.C. Circuit Court of Appeals, became the newest Associate Justice of the United States Supreme Court. Sworn in by his predecessor, Justice Anthony Kennedy, Kavanaugh became the 114th person in American history confirmed to the Court. Though Kavanaugh may have clerked for Justice Kennedy as a young attorney, his approach to environmental regulation is far different from his former mentor. With his long history as an attorney and judge, Kavanaugh brings a wealth of knowledge to the bench and will be a key vote in many cases regarding environmental regulatory overreach. In a 2016 Harvard Law Review article, Kavanaugh wrote that “the text of the law is the law.” Instead of supplementing bright-line rules. The administration is working hard under President Trump’s 2017 Executive Order to rescind the harmful WOTUS definition and replace it with a definition that works for cattle producers and all regulated stakeholders. Upon finalization of a new WOTUS definition, litigation will ensue from environmental activist groups across the country. NCBA has been litigating the flawed 2015 WOTUS Rule in the Courts and we will continue to fight the legal battle until we win. And it’s our expectation that the Supreme Court will get the final say. The Court must restore meaning to the term “navigable waters” written in the statute. In our view, Justice Kavanaugh can be trusted to do just that. Federal Groundwater Regulation Kavanaugh is a Welcome Addition
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The National Cattlemen is the offi cial monthly publication of NCBA. Each issue focuses on current national and international topics that are relevant to the beef industry. This information, coupled with our regular Association features, makes the National Cattlemen a valuable monthly news source.
• Frequency: Monthly Newspaper
• Circulation: 25,000+
• Audience: NCBA members, Allied Industry and Product Council members, state
affi liates, members of Congress, industry stakeholders
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N A T I O N A LC A T T L E M E NThe trusted leader and definitive voice of the beef industry
IN THIS ISSUE
Leadership Comments 3
Governance 6
Federation News 8
Market Matters 14 & 15
SOUTH CENTRAL 500-600 LB. STEERS
$162.80
1.8%
$165.91
LIVE FED STEERS
$121.94
1.7%
$119.92
CHOICE BOXED BEEF
$213.70
2%
$209.61
OMAHA CASH CORN$3.56
7.7%
$3.30
February 2019 • Vol. 35, No. 5 • NCBA.org
Houston Brings a Lifetime Worth of Experience to her New Role
When Jennifer Houston ascends to the role of NCBA president in New Orleans during the annual Cattle Industry Convention and NCBA Trade Show, she will be bringing more than three decades of volunteer leadership experience to the table, along with a lifetime of experience in the cattle business.
Houston has served in countless roles, beginning at the local and state levels in her home state of Tennessee, where she and her husband, Mark, own a cow-calf operation and East Tennessee Livestock Center, an auction market which sells more than 50,000 head annually.
“I grew up on a farm in west Tennessee, near Memphis, where we raised cattle and hogs,” said Houston. “I graduated from the University of Tennessee with a degree in animal science and that’s also where I met my husband Mark, whose family operated a livestock auction market.
“After we were married, I moved to east Tennessee and started working at the auction market. Today, in addition to the market, we also run some stocker cattle and we also feed some, in addition to the cow-calf side of the farm. It all comes pretty naturally to me, having been in the livestock industry most of my life,” she said.
Houston explained that east Tennessee is a major hub for the cattle industry, and the producers who live in the region enjoy some unique benefits; a centralized location between major cow-calf regions and proximity to major feeding states being among them.
“East Tennessee is a beautiful part of
the state. We’re close to the Southeast United States, but we’re not far from Kansas, Nebraska, Texas and other cattle feeding states. The centralized location gives us a lot of opportunity to market cattle here and serve as a hub for individuals looking to source good quality feeder cattle,” said Houston. “We’re also fortunate because we’re able to grow a lot of grass with good moisture and a have a long growing season, so it’s a really great situation for raising cattle.”
In addition to the regional advantages, Houston cites her experience in the livestock auction market business for giving her a unique perspective on the beef industry. And being at the auction market helps her keep a finger on the issues and their impact on cattlemen and cattlewomen. Houston says that connection to grassroots cattle producers was one of the reasons she started working on behalf of the industry as a volunteer leader.
“I’ve always felt that we have to speak up for ourselves. Nobody else is going to do it for us,” she explained. “A lot of people don’t have time to give back to the industry as a volunteer, for a lot of reasons, but I feel fortunate that my schedule allows me the flexibility to serve my fellow beef producers.
“In addition, I’ve always felt strongly that I serve for those who can’t be away from their operations, and that’s something that brings me a lot of joy and satisfaction. I’ve always hoped that I am doing good for the industry and speaking for those that don’t have the opportunity to serve”
Houston’s service began in the mid-1980s within the state of Tennessee, when the national Beef Checkoff Program was first beginning.
“At the time, I started out with a seat on the Tennessee Beef Industry Council,” she said. “I served there for several years, eventually serving as chairman, and then I went on to represent Tennessee on the National Live Stock and Meat Board, prior to the merger of the Meat Board and National Cattlemen’s Association.”
“Following the merger, I went on to serve on a number of committees on
the Federation side of the organization, from food service, to new product and innovation, advertising and eventually chairing some of those same committees.”
More recently, Houston has served the industry at the national level as an NCBA officer on the Federation side of the association as both Federation vice chair and Federation chair.
“I’ve been privileged to serve the beef checkoff for a lot of years and I’ve been fortunate to have seen a lot of positive changes come about for our industry because of it,” according to Houston. “When I started serving as a checkoff volunteer, we were just rolling out the Beef. It’s What’s for Dinner.campaign, and now that’s come full circle and we’re refreshing that brand.
“A lot of our industry’s checkoff efforts, whether it’s in research, marketing, promotion or education, have really paid dividends through the years. In my early days serving on checkoff committees, we were talking about new products like the Flat Iron steak and today it’s on menus across the country. There’s a lot of good that comes from the work we do. It’s been a true honor to play a role in some of those incredible changes,” she said.
After many years serving the beef checkoff, Houston has also gained significant policy experience. Following two years as a Federation officer, she served as chair of the Policy division before being elected vice president in 2017. Those years of experience will help shape her priorities as president of NCBA during the year ahead.
“Regardless of where we come from, or where we are, beef producers have much more that unites us than we do that divides us,” according to Houston. “There is a great deal we can agree upon. We all want less government interference. We want to be free to raise cattle in the best, most efficient manner possible. We want to be free from the challenges from activist groups, whether they’re animal rights or lifestyle groups that want to put us out of business.
Continued on to page 4
MARKET SNAPSHOT WEEK ENDING 1/18/2019 (prices vs. year ago)
PRINT OPPORTUNITIES
Regular Feature Articles
RegularFeatures:
NCBA News and UpdatesIndustry News BriefsNCBA Policy Updates
Market Reports and OutlookPublic Lands NewsBeef Quality Assurance
Ag Lending PerspectiveIndustry Education & StewardshipFederation News and Updates
Federation Page
Checking in on the Beef Checkoff Monthly Weather Report
Market MattersFederation PageFederation Page8 NATIONAL CATTLEMEN www.NCBA.org
Building beef demand by inspiring, unifying and supporting an effective state/national checkoff partnership.
Arizona Continues Strong Outreach To Dietetic, University Audiences
The Arizona Beef Council’s long-standing and successful Gate to Plate tours continue this year, thanks to a partnership with the Iowa Beef Industry Council.
Earlier tour outreach had been funded through the Federation. Meanwhile, ABC outreach to the academic community helped enhance understanding of the beef industry’s sustainability on a university campus.
The first tour of the FY2019 Gate to Plate series hosted future registered dietitians from the Maricopa County and Arizona State University programs. A virtual tour of a feedyard, followed by a visit to a scenic Arizona ranch, offered a first-hand experience to these future professionals.
Following a nutritious beef lunch, attendees received a classroom presentation from registered dietitian Caitlin Mondelli and spokesperson/media training from Ryan Goodman, both from NCBA, a beef checkoff contractor.
Post-tour surveys gauged the tour’s effectiveness. One intern commented, “Very positive! Clean environment, ethical and humane animal treatment. Beef has a place at the table along with healthy, whole foods. 5/5 stars experience!” Beef Sustainability at ASU
Still a hot topic among students, sustainability was addressed in December as the ABC partnered with Arizona State University’s School for the Future of Innovation in Society to feature a presentation and panel discussion with Sara Place, Ph.D., beef sustainability expert for NCBA, and Arizona ranchers Chuck Backus and Dean Fish.
Students and professors from the School of Sustainability asked tough but relevant questions.
Titled “Beef Sustainability and Ranching in Arizona,” the panel discussed the commitment of the U.S. beef industry to measuring and improving sustainability. Topics included cattle’s upcycling abilities. A video recording of the presentation is on www.youtube.com/ArizonaBeefCouncil.
Beef Industry Members Trained to Better Share Story with PublicSeventeen
New York beef community members were trained
by the New York Beef Council recently to better share their stories with the public. The “Beef Corp Training,” funded through a grant from the Federation of State Beef Councils, was conducted in Syracuse on December 8.
The Beef Corp Training was developed to increase consumer confidence in beef through in-person, written and online advocacy from those who are most familiar with the products and animals. The full-day training provided attendees with the tools and tips necessary to increase outreach efforts throughout the coming year. It included sessions on in-person, written and online advocacy
approaches from NYBC staff and outside experts of communications strategies.
“After today’s training I feel more confident
to engage with consumers,” said one attendee following the sessions. “At the end of the day we are looking for the same thing: healthy, wholesome
beef. I believe in what I do, and now I’m able to tell my story.”
At the conclusion of the training attendees were challenged to outline their own personal advocacy goals for the coming year. These goals included letter writing, farm tour planning and engagement in both the local community and greater online community.
“It’s important for the members of the beef community to step forward and share their story,” said Katherine Brosnan, NYBC director of industry relations and consumer promotions. Throughout 2019 NYBC will track and support Beef Corp attendees as they work to achieve their goals.
Kansas Beef Council HostsDigital Influencer Workshop
The Kansas Beef Council hosted 14 digital influencers from the Kansas City area for the second “Meat Up Kansas City”
event in November. Chef Dave Zino of NCBA, a beef checkoff contractor, led participants through a workshop that focused on umami flavors in cooking beef, finishing the event by demonstrating an umami-packed Ribeye steak with blue cheese butter.
The influencers had a chance to participate in blind taste tests that included a variety of types of beef prepared in different ways. They shared images and videos with their followers throughout the event. Each influencer was sent home with the ingredients to make a Ribeye steak with blue cheese butter, and most made the dish over the weekend and shared the recipe on their social media accounts.
The digital influencers in attendance have more than 850,000 followers on their social media posts.
Members of Minnesota’s Top of the Class team received advanced message training in an immersion experience in Colorado Jan. 8-10. The dozen member team, representing the Minnesota Beef Council and Minnesota State Cattlemen’s Association, toured a feedlot and packing facility and heard from NCBA and U.S. Meat Export Federation staffers to gain better understanding of beef industry issues, challenges and opportunities. Checkoff staff also outlined efforts to build beef demand, including work conducted in the NCBA Culinary Center and Digital Command Center.
beef. I believe in what I do, and now I’m able to tell my story.”
attendees were challenged to outline their own personal advocacy goals for the coming year. These goals
Beef production is responsible for about2% of U.S. greenhouse gas emissions
Source: U.S. EPA GHG Inventory, 2016
Slide from Sara Place Presentation.
Market MattersMarket Matterswww.NCBA.org NATIONAL CATTLEMEN 15
Winter Weather Could Impact Cattle MarketBy Michael Murphy, Vice President of Research and Risk Management, CattleFax
A major snow storm came across much of the central plains feeding region the last week of 2018. This storm pushed the amount of precipitation in the 6-state feeding region to nearly double the long-term average during the fourth quarter. The impact on the fed cattle market became obvious, as fed cattle prices from the week prior to Christmas to the week of Christmas advanced from $118.73 to $122.63, before holding steady through the first part of January.
The accompanying chart illustrates that all the central U.S. feeding regions have received more moisture than the long-term average. The data for these six states represented is weighted, based on the number of cattle-on-feed for each region. What is prominent when looking at the data is the state of Kansas, with precipitation double the long-term average. Today, the Kansas cattle feeding region is the wettest on record.
The impact of adverse winter weather is not only about precipitation, but also about temperature. During the fourth quarter, temperatures in the 6-state region are 3 degrees colder than the 30-year average. Specifically, in Kansas the average temperature was 4 degrees colder.
The effects of winter weather in terms of supply is a slow moving process. But, what historically occurs is fed cattle weights decline at a larger than
seasonal rate into the spring, resulting in fewer pounds of beef being produced. Ultimately, the weight impact will be at its widest extreme during the month of April. The response from the fed cattle market is common over time, in the sense that prices advance higher than the average move.
There have been eight winter weather-
influenced markets since the early 1980s and in six of the eight, the fed cattle market, from the fourth quarter lows, increased over 19 percent
into the winter/spring high. Keep in mind, since 1980 there have only been 13 years the market advanced 19 percent or more from the fourth quarter low to the winter/spring high. So, nearly half the markets with an advance of 19 percent or more were weather influenced. The CattleFax Q4 low fed steer price was $110.71. A 19 percent increase targets the cash to be nearly $132.
The counter argument to a 19 percent rally is the fact there are still plenty of cattle to harvest. The current projection has 182,000 more fed cattle to harvest during the first four months of this year than last, which will likely lead to leverage favoring packers, as it has for the last several months. This in fact could limit the cash market rally to not much more than the long-term seasonal, which puts prices toward a $127 high. A final thought moving
into the spring: regionally there will be a premium in the northern/midwestern cash market to the Kansas/Texas market.
Bottom Line: Weather influence could push the market higher to on top of $130/cwt, but there are still big supplies to harvest this winter that could keep the market in check.
By Don Day, Jr. Meteorologist
Until recently the winter season has been relatively mild for most of the United States. While there have been bouts of colder and snowy weather, the bouts have been of short duration and any periods of cold have been relatively short lived. However, that is all about to change!
Since this past fall, we have been in an El Niño across the subtropical Pacific. The warmer Pacific waters have played a part in helping to hold off any severe cold until recently. Over the past few weeks, the warmer El Niño waters have begun to slowly cool.
With less mild influence from the Pacific, some other factors are now coming into play to bring the coldest and snowiest weather of the season to the United States as we head into February. Some of these factors include the development of a Polar Vortex (a spinning column of very cold air) over Hudson Bay and a building high pressure ridge over the eastern Pacific.
The eastern Pacific high-pressure system will redirect the jet stream south into the lower 48 states during the month of February allowing several pushes of Arctic air south into the United States and southern areas of Canada.
The graphic above shows an example of what will be developing during the month of February. The combination of very cold air over central Canada and a diving jet stream from the eastern Pacific is not only a recipe for periods of very cold temperatures but also good chances for episodes of snowfall as well.
Beef producers can expect a strong likelihood of harsh winter weather at times in the month of February, especially from the Rockies to the Midwest and East Coast. Long periods of cold temperatures, cold wind chills and periods of snow should be planned for during the month with the possibility of the cold and stormy weather persisting into early March.
February Likely to be a Cold MonthEditor’s Note: NCBA members can read weekly updates from meteorologist Don Day Jr. by logging onto www.NCBA.org.
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Advancing Range & PastureManagement. Together.
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Label precautions apply to forage treated with GrazonNext HL and to manure from animals that have consumed treated forage within the last three days. Consult the label for full details.
™®Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. GrazonNext HL is not registered for sale or use in all states. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your state. State restrictions on the sale and use of Remedy Ultra apply. Consult the label before purchase or use for full details. Always read and follow label directions. ©2019 Dow AgroSciences LLC CR38-442-020 (01/19) BR DARP8RANG079
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Market Matters
NCBA Newsfor the coming year. These goals included letter writing, farm tour planning and engagement in both the local community and greater online community.
“It’s important for the members of the beef community to step forward and share their story,” said Katherine Brosnan, NYBC director of industry relations and consumer promotions.
for the coming year. These goals included letter writing, farm tour planning and engagement in both the local community and greater online community.
the beef community to step forward and share their story,” said Katherine Brosnan, NYBC director of industry relations and consumer promotions.
Until recently the winter season has been relatively mild for most of the United States. While there have been
NCBA NewsNCBA News
MARKET SNAPSHOT WEEK ENDING 10/26/2018 (prices vs. year ago)
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November 2018 • Vol. 35, No. 2 • NCBA.org
N A T I O N A LC A T T L E M E NThe trusted leader and definitive voice of the beef industry
A new NCBA petition delivered to the Department of Transportation (DOT) asks the federal government to grant livestock haulers additional fl exibility on Hours of Service (HOS) requirements. Current rules pose a serious challenge to animal welfare and are not suited to the realities of livestock hauling. Finding a permanent solution to overly-restrictive HOS rules is a 2018 policy priority for NCBA.
The petition asks for a fi ve-year exemption from certain HOS requirements for livestock haulers and encourages DOT to work with the livestock industry to implement additional fatigue-management practices. Under the status quo, drive time is limited to 11 hours and on-duty hours are restricted to 14. Instead, NCBA and the
other petitioners requested that livestock haulers be granted approval to drive up to 15 hours with a 16-hour on-duty period, following a 10-hour consecutive rest period. Any livestock hauler wishing to operate under the extended drive time would be required to complete pre-trip planning and increased fatigue-management training.
“We are concerned that the 11- and 14-hour rules were not drafted with livestock haulers in mind and thus do not accommodate the unique character of their loads and nature of their trips,” the petition says. The current requirements “place the well-being of livestock at risk during transport and impose signifi cant burdens on livestock haulers, particularly in rural communities across the country.”
The strong safety record of livestock haulers demonstrates their ability to ensure the well-being of both live animals and other drivers on the road. A 2014 analysis by the Federal Motor Carrier Safety Administration found that livestock haulers were underrepresented in truck-involved fatal crashes. Data cited in the petition also shows that, between 2013 and 2015, livestock haulers accounted for 6.6 percent of all commercial drivers but less than one percent of crashes involving large trucks.
“Livestock haulers are highly-trained professionals who take careful steps to ensure the safety of everyone on the road,” said NCBA President Kevin Kester. “Through this petition, we hope to work with DOT to build on our industry’s strong safety record and provide haulers with some additional relief from overly-restrictive Hours of Service requirements.”
Continued on page 4
IN THIS ISSUE
Leadership Comments 2
Federation News 8
Market Matters 10
Governance 12
SOUTH CENTRAL 500-600 LB. STEERS
$160.25
.6%
$161.29
LIVE FED STEERS
$109.96
.8%
$110.87
CHOICE BOXED BEEF
$205.74
3.6%
$198.63
OMAHA CASH CORN$3.31
6.3%
$3.12
NCBA Petition Seeks Regulatory Relief for Livestock Haulers On October 8, Brett Kavanaugh,
formerly of the D.C. Circuit Court of Appeals, became the newest Associate Justice of the United States Supreme Court. Sworn in by his predecessor, Justice Anthony Kennedy, Kavanaugh became the 114th person in American history confi rmed to the Court.
Though Kavanaugh may have clerked for Justice Kennedy as a young attorney, his approach to environmental regulation is far different from his former mentor. With his long history as an attorney and judge, Kavanaugh brings a wealth of knowledge to the bench and will be a key vote in many cases regarding environmental regulatory overreach. In a 2016 Harvard Law Review article, Kavanaugh wrote that “the text of the law is the law.” Instead of supplementing statutory language, Kavanaugh will read the law narrowly, effectively changing the balance of the Supreme Court. Waters of the United States (WOTUS)
One of NCBA’s top priorities, and an issue that’s gained national attention, is EPA’s defi nition of WOTUS. This defi nition determines which waterbodies fall under jurisdiction of the federal government for EPA and Army Corps of Engineers permitting and enforcement.
When it comes to water regulation, cattle producers understand that clear rules allow a rancher to go out onto the land, look at a stream, pond, or wetland, and make a determination as to whether that feature is a federal water. While Justice Kennedy is responsible for much of the confusion surrounding federal water regulation due to his reliance on a case-by-case test called the “signifi cant nexus” test, Justice Kavanaugh sees the value in
bright-line rules. The administration is working hard
under President Trump’s 2017 Executive Order to rescind the harmful WOTUS defi nition and replace it with a defi nition that works for cattle producers and all regulated stakeholders. Upon fi nalization of a new WOTUS defi nition, litigation will ensue from environmental activist groups across the country.
NCBA has been litigating the fl awed 2015 WOTUS Rule in the Courts and we will continue to fi ght the legal battle until we win. And it’s our expectation that the Supreme Court will get the fi nal say. The Court must restore meaning to the term “navigable waters” written in the statute. In our view, Justice Kavanaugh can be trusted to do just that. Federal Groundwater Regulation
Circuit courts throughout the United States have recently considered the scope of “discharge of pollutants from point sources,” and whether a pollutant that reaches a navigable water through diffuse groundwater migration should be regulated under the Clean Water Act. Courts are divided, with some fi nding that groundwater itself is a point source, others fi nding that groundwater serves as a conduit between a point source and navigable waters, and even others fi nding no federal authority at all.
It’s NCBA’s position that groundwater should not be regulated by the EPA. The statute clearly provides protection for nonpoint sources, which much of agriculture is deemed, and an expansion to groundwater would regulate agricultural operations that have never fallen under EPA’s hammer.
Continued on page 14
Kavanaugh is a Welcome Addition
Edition Editorial Features Materials Deadline Print Date 2019
November Heavy Equipment and Maintenance Section, Year-end Tax Planning 10-18 10-25
December Ranch Equipment and Animal Handling 11-15 11-22
2020 January Herd Health and Vaccination 12-6 12-13
February Cattle Industry Convention & NCBA Trade Show 1-10 1-17
March Genetic Tools and Trends, Cattlemen’s College Highlights 2-14 2-21
April Calving Season 3-13 3-20
May Hay & Forage Production, Spring Crop Outlook, NCBA Legislative Conference 4-17 4-24
June Insect Control, Planting Season 5-15 5-22
July Cattle Market Highlight 6-19 6-26
August Cattle Industry Summer Business Meeting 7-17 7-24
September Stockmanship & Stewardship 8-14 8-21
October Supplemental Cattle Feeds 9-4 9-18
November Preparing for On-farm Emergencies 10-16 10-28
December Succession Planning 11-13 11-20
2019/2020 Production Schedule and Editorial Features
Full page 10.38” (W) x 16” (H) Double truck 21.76” (W) x 16” (H) Center Spread
Junior page 7.73” (W) x 10” (H)
Half page vertical 5.1” (W) x 15.65” (H)
Half page horizontal 10.38” (W) x 7.825” (H)
Quarter page vertical 5.1” (W) x 7.825” (H)
Quarter page horizontal 10.38” (W) x 5.22” (H)
Ad Type Cost
Full page $5,250 Full page back cover $7,750 Center spread $15,000 Junior page $3,000
Ad Type Cost Half page vertical $2,750 Half page horizontal $2,750 Quarter page vertical $1,750 Quarter page horizontal $1,750
Please note: There are no bleeds in the National Cattlemen. There is ½ inch of white space on all four sides of each page.White area in illustrations equals advertisment space.
Advertising Rates and Sizes
N A T I O N A LC A T T L E M E NThe trusted leader and definitive voice of the beef industry
Agency Discount: 15% off
12 NATIONAL CATTLEMEN SPRING DIRECTIONS 2019
5. Plan marketing with the end in mind.
A marketing plan includes a clear and specific description of what is to be marketed; what its target value is; and where, how and to whom it will be marketed. It begins by identifying the specific goals to be achieved in marketing and developing a production system to complement those outcomes. Through records and enterprise analyses, strive to manage livestock marketing to add net value (increase marginal returns) to each enterprise within the system and avoid the seasonal slumps that typically occur within the annual price cycles for different classes of livestock.
4. Manage cattle with desired outcomes in mind.
Cattle production involves many variables, but focus is gained by first identifying the marketing outcomes and then building a cattle production program to complement the marketing goals. An intentional cattle production system fully integrates
the known best management practices. These practices include managing for a defined calving season by overlaying the breeding season with the peak forage season, utilizing breed complementarity and hybrid vigor within the breeding program, developing a complete herd health program with a practicing large animal veterinarian, fully adopting Beef Quality Assurance practices, and implementing a value-added calf program for weaned calves — just to name some of the essentials.
3. Set and adapt the stocking rate based on rainfall and inputs.
The carrying capacity or forage production of a property fluctuates annually based on growing conditions and management. A stocking rate that is set conservatively — somewhat below the expectations of an average rainfall year — allows for flexibility in management. Having a portion of the carrying capacity allocated to the production of “disposable” or easily marketable livestock allows for the opportunity to enhance
Local Long-Term Monthly Rainfall 2017-2018 Water Year Monthly Rainfall
Monthly
Average
Inches
Cumulative
Total
Inches
% LongTerm
Year Average
Percent
Monthly
Total
Inches
Cumulative
Total
Inches
% LongTerm
Average
Percent
Variance*
From
LT Average
% Difference
of Cumulative
LT AverageMonth
October 4.23 4.23 11.61 1.02 1.02 2.80 -8.81 0.24
November 2.20 6.43 17.66 0.06 1.08 2.97 -14.69 0.17
December 2.37 8.80 24.16 1.81 2.89 7.94 -16.23 0.33
January 1.54 10.34 28.39 0.15 3.04 8.35 -20.04 0.29
February 1.94 12.28 33.72 7.16 10.20 28.01 -5.71 0.83
March 2.66 14.94 41.02 3.45 13.65 37.48 -3.54 0.91
April 3.13 18.07 49.62 2.01 15.66 43.00 -6.62 0.87
May 5.62 23.69 65.05 6.04 21.70 59.58 -5.46 0.92
June 4.13 27.82 76.39 2.68 24.38 66.94 -9.45 0.88
July 2.96 30.78 84.51 2.03 26.41 72.52 -12.00 0.86
August 2.52 33.30 91.43 5.47 31.88 87.53 -3.90 0.96
September 3.12 36.42 100.00 9.11 40.99 112.55 12.55 1.13
TOTAL 36.42 40.99
Water Year Rainfall Table
OPERATIONS
M A N A G E M E N T
26 NATIONAL CATTLEMEN SPRING DIRECTIONS 2019
Continued from page 24
Cattle expand the land we have available for food production
While approximately 8 million acres of cropland support the grain required by the U.S. beef industry, a far greater amount of land supports the grazing lands and other forage production for cattle production. Approximately 35 percent of the United States’ land area is pasture and rangeland.6 Often, this statistic is posed as a negative when discussing beef ’s land use or used in calculations to show that beef ’s land footprint (land occupation per pound of beef produced) is higher than other food items; however, important context is needed.
Land occupation does not inform about three important criteria:
1. Is the land multifunctional in use? For example, grazing lands support wildlife habitat and recreational opportunities, and cattle are integrated into many cropping systems from grazing small grains pastures to grazing crop residues and cover crops.
2. Is the land suitable for food production other than grazing?Often the implicit argument against beef based on its land use is that the land could support crop production instead, but this often is not the case, or crops and cattle are integrated.
3. Is the land being improved, maintained, or degraded?Land occupation tells us nothing about the quality of land use. Grazing cattle can be a boon for soil health or lead to degradation. The difference depends upon management. Importantly, data from the USDA NRCS shows that soil erosion rates are 4 times lower on average for pasturelands than croplands in the United States.7
As most of the land used by cattle is unsuitable for cultivation, cattle and other ruminants are one of the few tools we have to convert the solar energy captured in plants on those landscapes into human-useable products. Cattle can be used as landscape managers, helping to reduce the risk of catastrophic wildfires by removing fuel for fires.8Additionally, cattle ranching is one of the key reasons ecosystems like the Flint Hills/Osage and Sand Hills continue to exist.9,10
Continued on page 28
SUSTAINABLE
U P C Y L I N G
N A T I O N A LCATTLEMENThe trusted leader and definitive voice of the beef industry
THE OFFICIAL PUBLICATION OF NCBA • 2019 NCBA.org
2019 SPRING DIRECTIONS
DirectionsThe semi-annual National Cattlemen Directions issues serve as the reference publications for the cattle industry. The fall edition off ers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The spring edition features management and industry education articles.
• Frequency: Semi-Annual Magazine• Circulation: 25,000+• Audience: NCBA members, Allied Industry and Product Council members, state
affi liates, members of Congress and industry stakeholders
Full page with bleed 8.875” (W) x 11.375” (H)
Live area: 7.125” (H) x 9.6” (W)Trim size: 8.375” (W) x 10.875” (H)
Full page no bleed 7.125” (W) x 9.6” (H)
Double page spread with bleed 17.25” (W) x 11.375” (H)
Live area: 15.5” (W) x 9.625” (H)Trim size: 8.375” (W) x 10.875” (H)
Two-thirds page 4.735” (W) x 9.56” (H)
Half page Vertical: 3.36” (W) x 9.56” (H)
or Horizontal: 7.14” (W) x 4.76” (H)
Third Page Vertical: 2.32” (W) x 9.56” (H)
orHorizontal: 7.14” (W) x 3.2” (H)
Quarter-page Vertical: 3.36” (W) x 4.76” (H)
orHorizontal: 7.14” (W) x 2.34” (H)
Agency Discount: 15% off Size Cost Double page spread $9,000 Outside back cover $7,750 Inside front or inside back cover $5,175 Full Page $4,500
Size Cost Two-thirds page $3,750 Half page $3,000 Third page $2,750 Quarter page $2,250
Edition Materials Deadline Approximate Mail Date Fall 2019 September 6, 2019 October 1, 2019 Spring 2020 March 13, 2020 April 6, 2020 Fall 2020 September 4, 2020 October 1, 2020
Advertising Rates and Sizes
Production Schedule
Feature Article Examples
Head Offi ce:St. Cloud, FL
Owner:Farmland Reserve, Inc.
CEO:K. Erik Jacobsen
States of Operation:Florida
Head Offi ce:Grand View, ID
Owner:Simplot Family
CEO:Thomas J. Basabe
States of Operation:Idaho, Oregon, Nevada, Utah
Head Offi ce:Houston, TX
Owner:King Ranch Family
ShareholdersCEO:
Robert UnderbrinkStates of Operation:
Texas, Florida
Head Offi ce:Okeechobee, FL
Owner:N/ACEO:
Charles P. Lykes, Jr.States of Operation:
Florida
1 Deseret Cattle & Citrus
St. Cloud, FL2 Simplot
Livestock Co.Grand View, ID
3 King RanchHouston, TX 5
Head Offi ce:Encampment, WY
Owner:N/ACEO:
Thad YorkStates of Operation:Wyoming, Colorado,
Nebraska, New Mexico
4 Silver Spur Land and Cattle
Encampment, WY
Lykes Bros. Inc.
Okeechobee, FL
Top 25 Cow-Calf OperatorsSUSTAINABLE
U P C Y L I N G
12 NATIONAL CATTLEMEN SPRING DIRECTIONS 2019
5. Plan marketing with the end in mind.
A marketing plan includes a clear and specific description of what is to be marketed; what its target value is; and where, how and to whom it will be marketed. It begins by identifying the specific goals to be achieved in marketing and developing a production system to complement those outcomes. Through records and enterprise analyses, strive to manage livestock marketing to add net value (increase marginal returns) to each enterprise within the system and avoid the seasonal slumps that typically occur within the annual price cycles for different classes of livestock.
4. Manage cattle with desired outcomes in mind.
Cattle production involves many variables, but focus is gained by first identifying the marketing outcomes and then building a cattle production program to complement the marketing goals. An intentional cattle production system fully integrates
the known best management practices. These practices include managing for a defined calving season by overlaying the breeding season with the peak forage season, utilizing breed complementarity and hybrid vigor within the breeding program, developing a complete herd health program with a practicing large animal veterinarian, fully adopting Beef Quality Assurance practices, and implementing a value-added calf program for weaned calves — just to name some of the essentials.
3. Set and adapt the stocking rate based on rainfall and inputs.
The carrying capacity or forage production of a property fluctuates annually based on growing conditions and management. A stocking rate that is set conservatively — somewhat below the expectations of an average rainfall year — allows for flexibility in management. Having a portion of the carrying capacity allocated to the production of “disposable” or easily marketable livestock allows for the opportunity to enhance
Local Long-Term Monthly Rainfall 2017-2018 Water Year Monthly Rainfall
Monthly
Average
Inches
Cumulative
Total
Inches
% LongTerm
Year Average
Percent
Monthly
Total
Inches
Cumulative
Total
Inches
% LongTerm
Average
Percent
Variance*
From
LT Average
% Difference
of Cumulative
LT AverageMonth
October 4.23 4.23 11.61 1.02 1.02 2.80 -8.81 0.24
November 2.20 6.43 17.66 0.06 1.08 2.97 -14.69 0.17
December 2.37 8.80 24.16 1.81 2.89 7.94 -16.23 0.33
January 1.54 10.34 28.39 0.15 3.04 8.35 -20.04 0.29
February 1.94 12.28 33.72 7.16 10.20 28.01 -5.71 0.83
March 2.66 14.94 41.02 3.45 13.65 37.48 -3.54 0.91
April 3.13 18.07 49.62 2.01 15.66 43.00 -6.62 0.87
May 5.62 23.69 65.05 6.04 21.70 59.58 -5.46 0.92
June 4.13 27.82 76.39 2.68 24.38 66.94 -9.45 0.88
July 2.96 30.78 84.51 2.03 26.41 72.52 -12.00 0.86
August 2.52 33.30 91.43 5.47 31.88 87.53 -3.90 0.96
September 3.12 36.42 100.00 9.11 40.99 112.55 12.55 1.13
TOTAL 36.42 40.99
Water Year Rainfall Table
OPERATIONS
M A N A G E M E N T
National Cattlemen & Directions Readership by State
Direct Access to NCBA Members
93% of NCBA readers say their primary source of news and information is a newspaper
56,000 monthly readership of National Cattlemen when counting pass-through readership
59% of National Cattlemen
readers read half or more of the newspaper
llll
lllV
V
Vl
Vll
WA216
OR297 ID
314
MT392
WY243
CO602
ND272
SD259
NE1,728
KS3,191
OK687
TX5,548
MN383
IA722
MO1,131
WI164
IL523
MI181
IN245
OH507
KY422
WV136
VA377
PA184
NY100
TN 699NC383
SC178
GA450
FL594
AL359
MS355
LA324
AR420
NM164
UT189
AZ231
NV111
CA872
HI141
National Cattlemen & Directions Readership Demographics
Type of Operation
Cow-calf
Stocker operator
Farmer feeder
Feeder or feedlot
Seedstock, purebred
Dairy
Livestock Market operator
85%
12% 9%14% 13%
2% 2%
100
80
60
40
20
0
Less than 50 head50-99 head100-199 head200+ head
Cow-CalfSize of Operation
40
35
30
25
20
15
10
5
0
17%
21%24%
36%Less than 50 head50-99 head100-199 head200-499 head500-599 head600-999 head1,000+ head
FeedlotNumber of Cattle Marketed Annually
25
20
15
10
5
0
20% 20% 19%
13%
5%
2%
21%
Beef Resource Guide
• Frequency: Annual• Circulation: 15,000 (distributed at registration & hotels)• Audience: Annual Convention Participants
Ad sales close: December 6, 2019 • Materials due: December 11, 2019
Ad Type Ad Size and Description Ad Cost
Center Spread Two Full Page 4-color $4,000
Back Cover Full Page, 4-color $4,000
Inside Front Cover Full Page, 4-color $3,000
Inside Back Cover Full Page, 4-color $3,000
Full Page Full Page, 4-color $2,000
Half Page Full Page, 4-color $1,000
Advertising Rates and Sizes
Trade Show Map - $12,000Your company will be called out among the 300+ exhibitors on the fold-out trade show map, which will include panel advertisement & banner ads throughout.
Mention of sponsorship on front cover of fold-out map and a
panel ad.
Ad across the bottom of the trade show fl oorplan is included.
Ad Specs
Custom Options Call for Pricing
Customize the Beef Resource Guide with a branded sleeve,
shrink wrap, postcard insert, etc.
Full page with bleed 8.875” (W) x 11.375” (H)
Live area: 7.125” (H) x 9.6” (W)Trim size: 8.375” (W) x 10.875” (H)
Full page no bleed 7.125” (W) x 9.6” (H)
Double page spread with bleed 17.25” (W) x 11.375” (H)
Live area: 15.5” (W) x 9.625” (H)Trim size: 8.375” (W) x 10.875” (H)
Half page Vertical: 3.36” (W) x 9.56” (H)
or Horizontal: 7.14” (W) x 4.76” (H)
Trade Show Map - $12,000
Section Cover Ads Full Page, 4-color $2,500 (Only 18 Available)
The Beef Resource Guide is the offi cial onsite program of the Cattle Industry Convention & NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.
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