AARP DIGITAL 2020 Media Kit REACH YOUR REP 646.521.2500 / [email protected]A Division of AARP Services, Inc. AARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includes video, tools and interactive experiences targeted to a highly engaged 50+ audience. We deliver high-impact advertising opportunities across all devices at the right time and right place to provide optimal performance for a growing roster of advertisers.
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2020 Media Kit AARP DIGITAL - Cloudinary€¦ · AARP DIGITAL 2020 Media Kit REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc. AARP Digital is a portfolio
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AARP DIGITAL
2020 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includes
video, tools and interactive experiences targeted to a highly engaged 50+ audience. We deliver
high-impact advertising opportunities across all devices at the right time and right place to provide
optimal performance for a growing roster of advertisers.
SOURCE *Omniture Jul-Dec 2018 average; **comScore Jan-Dec 2018 ; ***DoubleClick Jul-Dec 2018, April 2017 industry benchmark
AARP.ORG
Delivers Peak Performance
High Engagement**2-4X more time spent per visi-tor than Forbes, Reader’s Digest, WebMD and Travel + Leisure.
Site Vitality*Delivering 1.5 billion annual impressions through 13.2 million monthly UVs, 95 million monthly PVs and 7 PVs per UV. Mobile phone drives 41% of users.
Premium ContentExclusive to 50+ life stage, focused on health, finance & travel and delivered across multiple platforms (newsletters, mobile and social media).
ROI GeneratorAARP.org’s average CTR is an impressive .10-.33% for directly sold inventory —up to 5X higher than most vertical sites*** (average .07% CTR).
Performance Enhancing Products & PlatformsAARP Now mobile app, Hot Deals transactional programs, BrandAmp by AARP native, Audience Select custom targeting.
FinancialCharles SchwabCitizens BankCustomers BankFidelityHarland ClarkeJPMorgan ChaseM&T BankNorth American Savings BankSimmons BankVanguard Group
Health/WellnessBistro MDBlink HealthBoston ScientificCareLinxCochlear AmericasFriends Life Care PartnersHear USAHoMedicsInterim Healthcare J&J Diabetes Care Life Scan
Medjet AssistanceMedlineMedtronic Minimally Invasive TherapiesMyNotifiOptumRxP&G Everyday BrandsPharmRightProcure Treatment CentersTivity Health
InsuranceBlue Cross Blue SheildCentene CorporationDelta DentalEyeMed Vision CareForemostMass MutualNew York LifeThe Hartford
Media/EntertainmentBleeker Street MediaNew YorkerParamount PicturesRowman & LittlefieldSimon and SchusterSony Music EntertainmentSony PicturesSuze Orman MediaWorkman Publishing Nonprofit/GovernmentCenters for Medicare & MedicaidLewy Body Dementia AssociatesMichael J. Fox FoundationNYU School of Professional StudiesSara Lawrence
State of CT Dept. of Social SecurityU.S. Marine Corps PetsPetplan
Real EstateArkansas RetirementDunhill HomesKolter CommunitiesLennar HomesMLS of Long IslandUnited Country
RestaurantsDenny'sTexas Roadhouse
Retail/eTailThe UPS StoreWalgreens
TravelAir New ZealandArkansas Parks & TourismArkansas State ParksAvalon WaterwaysBest Western InternationalBlount Small Ship AdventuresClinton Presidential LibraryCunard Cruise LinesExpediaGo Ahead ToursGrand European TravelHiltonHolland America LineKorea Office of TourismLa QuintaLiberty TravelLouisiana Travel & PromotionMcCurtain County Tourism AuthorityNew Hampshire TravelOaklawn Racing & GamingPacific Holidays
Perillo ToursSouth Carolina ParksState of ArkansasTripBeatVacations By RailWyndham Hotel GroupWynn Las VegasYMT Vacations