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Print | Digital®
2020Media Kit
A NOTE FROM THE PUBLISHER
It is such an exciting time to be a part of the powder coating industry. Advancements in powder formulations, pretreatment chemistries, masking and racking techniques, system design, application equipment and heating technology have substantially refined the powder coating process. Manufacturers and job shops are powder coating products more efficiently and achieving colors and special effects some thought impossible just a few short years ago. Manufacturers now proudly advertise their products as “powder coated” because consumers understand the durability, functionality and minimal environmental impact powder coated products offer.
Through the guidance of reader surveys, discussions with readers at industry tradeshows, and the involvement of PCI’s Powder Coated Tough subcommittee, we work tirelessly to produce content that resonates with readers, serves as an educational tool, and keeps readers coming back issue after issue. This is how we provide utmost value to our advertisers and achieve our mission of being the voice of powder coating technology in North America.
We invite you to support PCI’s official publication as we celebrate our transformative, tight-knit industry. One that continues to guide the conversation in the finishing industry. One that defines what quality, beauty, and durability really means. One that creates a Stronger, Greener, Better world.
Troy Newport, PublisherPowder Coated Tough
THE ONLY U.S. PUBLICATION DEDICATED EXCLUSIVELY TO POWDER COATING TECHNOLOGY
As the official publication of the Powder Coating Institute, Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants and manufacturer’s reps. Powder Coated Tough is a subscription requested publication that is distributed to more than 27,000 industry professionals.
Powder Coated Tough subscribers include:• Business Owners/General & Plant Managers• Engineers• Business & Technical Directors• Finishing System Managers• Applicators & Spray Booth Operators• QC/QA Managers• Technical Directors• Account Executive/Sales Managers/ Business Development Officers• Chemist & Research Engineers• Industrial Designers/Engineers• Technical Service Professionals• Consultants• Distributors • Marketing Professionals• Purchasing/Supply Chain Professionals• Accounting Professionals• LEAN & Continuous Improvement Managers
Our top industries represented by readers include: • Aerospace/Aviation• Agricultural • Appliance• Architectural• Automotive• Construction• Electrical• Furniture• General Metal Products • HVAC• Lawn & Garden • Oil and Gas Pipelines • Transportation
Powder Coated Tough is read by the manufacturers you want to reach!
OUR EDITORS
Powder Coated Tough’s editorial content is developed and written by industry experts who are powder coating veterans. Editor Sheila LaMothe has worked on manufacturing publications since 1999. Technical Editor Kevin Biller provides our readers with the latest in powder coating innovations.
EDITORIAL MISSION
As the official publication of the Powder Coating Institute, whose mission is to promote the benefits of powder coating technology, Powder Coated Tough (PCT) magazine is the best resource for current users of powder coatings, those considering a conversion to powder and industry suppliers. PCT does this through unique and thought-provoking articles about powder application, case studies, industry news and trends.
SHEILA LAMOTHE
KEVIN BILLER
ADVERTISERS WHO SPEND...
RECEIVE FREE DIGITAL ADVERTISING CREDITS...
$2,500 - 5,000 up to $500
$5,001 - $10,000 up to $1,000
$10,001 - $15,000 up to $1,500
$15,001 - $20,000 up to $2,000
More than $20,000 up to $2,500
Other magazine highlights: Technology Interchange, Ask Joe Powder, Tough Talk, PC Pop Quiz, Custom Coaters Corner and Preferred Suppliers Guide. Questions? Email [email protected]
Trim Size: 8" x 10.75" Colors: 4-Color Process Throughout (CMYK Only; No Pantones)Cover Stock: 80# Gloss CoverBody Stock: 60# Gloss TextBinding Method: Saddle StitchAd Specifications: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process.
File Transmission: Email ad materials (print and digital) to [email protected]. For files too large to email, contact us for additional options.
MAGAZINE SPECIFICATIONSAdvertisers in Powder Coated Tough earn credit toward free digital advertising based on their total ad spend for the year.
ADVERTISING BONUS PROGRAM
2020 EDITORIAL CALENDAR
Feature Editorial
Improving Your Pretreatment Process
Extreme Coaters
Technology and Today’s Powder Coater
Taking Temperatures to New Highs (and Lows)
Bringing Powder Coating In-House
Buyers Guide
Spotlight Profiles
Part Preparation (Masking & Pretreatment)
Application Equipment
Testing, Controls & Software
Powder Producers/Distributors & Raw Materials
Ovens & Systems Houses
Ad Closing Date 12.03.2019 02.03.2020 04.06.2020 06.01.2020 08.03.2020 09.28.2020
Ad Materials Deadline
12.06.2019 02.07.2020 04.10.2020 06.05.2020 08.07.2020 10.02.2020
Bonus Distribution
PCI Workshops
Powder Coating Week 2020
FENCETECH 2020
PCI Workshops
PCI Workshops
PCI Workshops
FABTECH 2020
PCI Workshops
FABTECH 2020
PCI Workshops
FABTECH 2020
Powder Coating Week 2021
January/February
March/April
May/June
July/August
September/October
November/December
AD SIZE DIMENSIONS COLOR 1X RATE 3X RATE 6X RATE
TWO PAGE SPREAD 16.25” x 11” (Bleed)16” x 10.75” (Trim)
4/C2/CB/W
$8,525 $6,775$4,945
$8,295$6,570$4,815
$8,085 $6,415 $4,715
FULL PAGE 8.25” x 11” (Bleed)8” x 10.75” (Trim)
4/C2/CB/W
$4,480$3,555 $2,600
$4,355 $3,450 $2,525
$4,250 $3,375$2,475
TWO THIRDS PAGE 4.625” x 9.125” 4/C2/CB/W
$3,965 $3,195 $2,420
$3,865$3,090$2,320
$3,785 $3,040$2,295
HALF PAGE Island 4.625” x 6.875”
4/C2/CB/W
$3,450 $2,835 $2,190
$3,350$2,755 $2,115
$3,270$2,705$2,085
HALF PAGEVertical
Horizontal3.4375” x 9.125”7” x 4.5”
4/C2/CB/W
$3,245 $2,600 $2,085
$3,145$2,525$2,035
$3,065 $2,475$1,985
THIRD PAGEVertical
HorizontalSquare
2.25” x 9.125”7” x 3”4.625” x 4.5”
4/C2/CB/W
$2,835$2,295$1,675
$2,730 $2,215$1,625
$2,705 $2,165$1,560
QUARTER PAGE 3.4375” x 4.5” 4/C2/CB/W
$2,500$1,985 $1,570
$2,420$1,935$1,520
$2,370$1,880$1,495
Product Launch Package: $8,775 (a $13,345 value!)• Cover Corner Cut • Two-page spread in print & digital editions (center spread or far forward)• Featured position in one eNews email blast• Website banner ad for one month
Cover Corner Cut: $4,020 (5% discount available for 6X advertisers)• Appears on bottom right corner on the cover • Can be a stand-alone message or direct readers to your ad inside the issue
Integrated Sponsorships (exclusive per issue; appears in print and digital editions of Powder Coated Tough)
Ask Joe Powder: 3X - $4,950 | 6X - $7,425Pop Quiz: 3X - $4,950 | 6X - $7,245• Banner ad in print & digital editions and email blasts (email blasts for Pop Quiz only)• Ability to reprint with permission Quarter Page Profile SpotlightsAdvertisers: $425* | Non-Advertisers: $1,050Spotlights contain a short title, 40-70 words, company logo or picture, and contact information. Spotlights subject to editing. PCI members who advertise with at least a Half Page ad in the issue where their product category is featured will receive a free spotlight in that issue.*Advertisement must be in the same issue to receive advertiser rate.
ReprintsCompanies editorially featured in Powder Coated Tough can choose:Extra Magazine Copies: starts at $125 • Must be ordered in quantities of 50 before issue goes to print
Article Reprint (With Ads): starts at $75 • Print-quality PDF containing article as it appears in the magazine
Article Reprint (Without Ads): starts at $225 • Print-quality PDF containing article with ads removed and content reflowed/redesigned for continuity
Product Ad: $200• 2.25" x 1.75" ad in one Category Listing section
Enhanced Listing Package: $250 (FREE for advertisers running any size print ad in Buyers Guide)• Boldfaced Listings• 4/C logo in Supplier Directory section• Hyperlink to your URL each time you are listed (digital edition only)
Deluxe Listing Package: $400• Receive all Enhanced Listing Package items plus a Product Ad
ADDITIONAL PRINT OPPORTUNITIES
Inside Front Cover10% Additional Premium
Back Cover10% Additional Premium
Inside Back Cover5% Additional Premium
PRINT AD ENHANCEMENTS
2019 Buyers Guide Enhancements
PCI Members receive a 20% discount
on all advertising opportunities.
Not a member?
Join now at www.powdercoating.org.
*All rates net
PRINT RATES* AND SPECIFICATIONS
Digital advertising is managed through Google’s Ad Manager for Publishers platform. Advertisers receive monthly impression and click-through reporting.
MULTI-CHANNEL ADVERTISINGNative AdvertisingSupply an article to be exclusively featured on the Home page of the Powder Coated Tough website for one month. Afterwards the article will be archived in a special section of the website. Article will be promoted in the Industry eNews Spotlight, and to PCI’s Facebook and Twitter followers.• Between 1,000-1,500 words• Can be a case study, promote products or services, or contain other interesting content• Up to 2 accompanying photos (advertiser must own rights to photos and complete a photo permissions form)• Content subject to editorial approval• Limit 3 entries annually per company
Digital Edition SponsorshipSponsor the digital edition and receive:• Full page ad with link to sponsor’s website appearing adjacent to digital edition front cover• Two display ads in digital edition email blast (one each; 468px x 90px and 250px x 250px)
• “Sponsored By” logo and link on Home page of Powder Coated Tough website
WEBSITE ADVERTISINGLeaderboard Ad• 3 rotating positions available; appears at top and bottom of Home pageSkyscraper Ad• 3 rotating positions available; appears in right column of Home pageRectangle Ad• 3 rotating positions available; appears just below fold of Home pageVideo Ad• 3 rotating positions available; appears just below fold of Home page; video must be supplied as YouTube embedFeatured Product Ad• 8 rotating positions available; appears below fold of Home page
Category SponsorshipSkyscraper ad on category page of your choice. Choose from: Powder Coating Materials; Application & Systems; Pretreatment & Surface Prep; Curing/ Ovens; Racking & Masking; Substrates; Raw Materials; Testing Equipment.Website ad files must be .jpg or .png with a file size of less than 150KB.
EMAIL ADVERTISINGIndustry eNews SpotlightPost a success story, product or technology profile, or other informative content to be emailed to over 17,000 opt-in subscribers. Up to 10 entries contained in each month’s email blast. eNews entry will contain:• Up to 50-word description• Logo or accompanying image; 250px x 250px • Link and contact information
eNews images must be .jpg or .png with a file size of less than 60KB.
AD TYPE SPECIFICATIONS 1 MONTH RATE (per month)
6 MONTH RATE (per month)
12 MONTH RATE (per month)
Mutli-Channel Advertising
NATIVE ADVERTISING (exclusive each month) See Below $2,575 n/a n/a
DIGITAL EDITION SPONSORSHIP(exclusive each issue) See Below $880 $675 n/a
Website Advertising
LEADERBOARD AD 728px x 90px $490 $440 $415
SKYSCRAPER AD 160px x 600px $490 $440 $415
RECTANGLE AD 250px x 200px $440 $415 $390
VIDEO AD YouTube embed $180 $155 $130
FEATURED PRODUCT AD 180px x 150px $260 $235 $210
CATEGORY SPONSORSHIP AD 160px x 600px $210 $180 $155
Email Advertising
INDUSTRY ENEWS SPOTLIGHT – TOP POSITION (exclusive each month)
See below $570 $515 $490
INDUSTRY ENEWS SPOTLIGHT See below $310 $285 $260
DIGITAL RATES* AND SPECIFICATIONS
DIGITAL ADVERTISING DETAILS
*All rates net
[email protected] | 859-525-9988
Powder Coated Tough | The Powder Coating InstitutePO Box 110578
Lakewood Ranch, FL 34211859-525-9988
www.powdercoatedtough.com | www.powdercoating.org
PCI Members receive a 20% discount on all advertising opportunities, including digital.
Not a PCI Member?Visit www.powdercoating.org today to read about all the membership benefits and to join!
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