2020 EXHIBITOR PROSPECTUS · • 2 x Riedel wine glasses • 3 x exhibitor passes per day (non-transferable) • 2 x 10 litre casks of water • Fascia signage • A listing on our

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2020EXHIBITOR

PROSPECTUS

7–9 feb 2020

CELEBRATING 10 YEARS OF SA’s BEst

ADELAIDE CONVENTION CENTRE

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CELLAR DOOR FEST 2020 EXHIBITOR PROSPECTUS

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South Australia’s biggest food, wine, beer, cider and spirits consumer show

ABOUT

WHY PARTICIPATE

PARTICIPATION REQUIREMENTS

FESTIVAL FEATURES

NEW ADDITIONS

PROMOTIONAL OPPORTUNITIES

FREQUENTLY ASKED QUESTIONS

www.cellardoorfestival.com

For more information, please contact:

[email protected]

Samantha Duffield (08) 8210 6733

Jess Fox (08) 8210 6759

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ABOUT

Cellar Door Fest (CDF) is South Australia’s biggest food, wine, beer, cider and spirits consumer show. Whether you’re an internationally renowned brand, a niche boutique star, or an up-and-coming producer looking to break into the market, CDF provides opportunity for you to showcase and present your products to more than 10,000 dedicated food and drink enthusiasts.

Cellar Door Fest celebrates its 10th anniversary in 2020 with an exciting program including celebrity chefs and iconic SA wineries, distilleries, breweries and food producers. As part of this milestone celebration, we’re thrilled to introduce a series of new features and initiatives:

NEW! After consultation with exhibitors, we’ve moved the Festival to Friday 7 – Sunday 9 February, 2020.

NEW! A refreshed Long Table Dining concept, featuring renowned South Australian celebrity chefs!

NEW! An expanded Emerging Producers feature area.

NEW! ‘The Fromagerie’ – dedicated SA Cheese zone.

ABOUT CELLAR DOOR FEST 2020

FESTIVAL DATES & OPENING HOURS

FRIDAY, 7 FEBRUARY, 5PM–9PM

SATURDAY, 8 FEBRUARY, 11AM–6PM

SUNDAY, 9 FEBRUARY, 11AM–6PM

NEW! Incentive offers and exciting opportunities for Regional Associations, including a brand new Regional Tasting Room!

Back by popular demand, Varietal View, promoting wines based on their variety.

NEW! FREE Exhibitor Marketing Workshop for all participants, led by two industry experts!

NEW! A fresh new look, including new branding and website.

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ABOUTAUDIENCE SNAPSHOT

55+

40–54

25–39

18–24

AGE GROUPS

44% of visitors aged between 25–39 32% aged 40–54

VISITOR BEHAVIOUR

Visitors spent on average $230 per person and 4.5 hours at the Festival

VISITOR SATISFACTION

Visitors rated their overall experience an average of 8.85 out of 10

HOUSEHOLD INCOME

63% of visitors earn over $100K 34% earn over $150K

$100,000 –$149,999

$150,000–$199,999

$200,000–$249,999

$250,000+

$50,000–$99,999

<$50,000

57% RETURN

VISITORS

85% MADE A

PURCHASE

92% DISCOVERED

A NEW BRAND OR PRODUCT

92% INTEND TO VISIT AN

EXHIBITOR IN THE NEXT 6 MONTHS

8.85

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ABOUTPARTICIPATION FEE

COST CONDITIONS

Early Bird Fee $925 + GST Book and pay in full by Monday, 30 September 2019

Full Participation Fee $975 + GSTBook and pay in full by Monday, 6 January 2020

Participation includes:

• 1 x clothed trestle (1800mm x 750mm) + 2 chairs

• 1 x plastic tub to chill stock

• 2 x bags of ice per day

• Bulk cooling facilities and onsite storage

• 2 x Riedel wine glasses

• 3 x exhibitor passes per day (non-transferable)

• 2 x 10 litre casks of water

• Fascia signage

• A listing on our website www.cellardoorfestival.com

For more information or to book your place, please contact:

[email protected]


Jess Fox (08) 8210 6759

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why participate

• Prominently position your brand as a key player in the South Australian food & drink industry

• Promote and sell your products to more than 10,000 discerning food & drink enthusiasts

• Increase awareness and recognition of your brand, and foster positive brand interactions

• Build your database to grow post-event sales and customer relationships

• Develop and maintain working relationships with others in your industry

Link: https://youtu.be/Tu41My7l-1I

“Great year, excellent crowds and a good diversity of wineries and regions represented”

“We were pleased with our sales results and customer engagement from Cellar Door Fest”

BENEFITS OF EXHIBITING AT CELLAR DOOR FEST 2020

WATCH OUR ATTENDEE VIDEO

WHAT PAST EXHIBITORS HAVE SAID

100% OF EXHIBITORS REPORTED

SALES AT THE EVENT

100% BELIEVED

THEY WOULD MAKE FUTURE SALES FROM

VISITORS

70% REPORTED

SALES OVER $1500

30% REPORTED

SALES OVER $3000

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PARTICIPATION REQUIREMENTSFOOD PRODUCERS

BEVERAGE PRODUCERS

LIQUOR LICENSING THROUGH CDF

• Standard participation includes the provision of complimentary samples and the ability to sell products for offsite consumption.

• Upgrade to sell for onsite consumption for just $150 (GST inclusive). Interested producers can apply in writing to [email protected].

• Provide complimentary samples (30ml for wine, beer and cider, 5-10ml for spirits) and sell beverages by the glass/bottle for onsite consumption, as well as by bottle/case for offsite consumption.

• All staff members pouring/serving alcohol must hold a current RSA certification and be able to present their RSA Certificate if required. For more information about getting an RSA qualification, visit http://bit.ly/CDF-RSA.

• All producers serving alcoholic beverages are required to obtain a Limited License, available for just $80.

• Please share details of your existing liquor / producer’s license at time of booking and we will obtain this license on your behalf.

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festival featuresECO-FRIENDLY PRODUCERS

EXHIBITOR STORAGE

FESTIVAL LAYOUT & FLOORPLAN

PICK ‘N PACK

BEST OF SA WINE COMPETITION

VARIETAL VIEWWe’re proud to again shine a spotlight on ‘Eco-Friendly’ producers. Eligible producers will be highlighted in our Festival Passport and with dedicated stand signage. Please express your interest on your booking form.

Pre delivery of exhibitor stock is from Wednesday, 29 January - Friday, 31 January. ACC staff will separate and sort deliveries into refrigerated and dry storage by region. Exhibitors can collect their required stock for each day before the Festival opens. The storage area is open throughout the day should additional stock be required. Leftover stock remains the property of the exhibitor and can be collected during bump out at the close of the Festival.

CDF is laid out according to ‘regions’ consisting of all food and wine producers from each area, with dedicated Beer Garden, Distillery and Fromagerie zones. We see this layout as a distinct advantage, presenting attendees with a wholesome view of each region. The floorplan is finalised two weeks prior to the event and will be forwarded to all exhibitors at this time. While we are unable to guarantee positioning for any region or individual producer; we will consider any special requests submitted in writing.

Pick ‘N Pack allows attendees to consolidate their purchases and arrange delivery direct to their door. We encourage exhibitors to promote this service as a means to achieve greater sales.

The ‘Best of SA’ Wine Competition returns in 2020. We invite all participating wineries to donate two bottles of wine to go towards the major prize. Festival attendees will have the opportunity to enter the draw by completing a visitor survey during the event, with one lucky winner walking away with all of the donated wine.

Participation in ‘Varietal View’ is an excellent opportunity to promote a specific product and gain additional exposure at the Festival. This educational, interactive wine hub is where visitors can sample wines based on varietal rather than region. Visitors will be able to sample participating wines, poured by Adelaide Convention Centre food and beverage staff. After completing their varietal tastings, visitors will be encouraged to visit the participating wineries stands for additional information / purchases.

• Producers are invited to submit up to two wines with tasting notes for Varietal tastings.

• Cost: One varietal - $150; Two Varietals - $250. • Producers are required to provide 12 bottles

of each varietal and tasting notes in order to participate. Any leftovers will be returned.

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NEW ADDITIONSFREE EXHIBITOR WORKSHOP

THE REGIONAL TASTING ROOM & REGIONAL ASSOCIATION INCENTIVE OFFERS

THE FROMAGERIE

EMERGING PRODUCERS FEATURE AREA We’re committed to ensuring you get maximum

exposure and benefit from participating in CDF. As part of this commitment, we are offering a FREE Marketing Workshop exclusively for CDF2020 Exhibitors. Scheduled for November, this workshop will present a fantastic opportunity to hear from the experts about how you can make the most of your time at the Festival. We strongly encourage all exhibitors to attend.

We’re offering each Regional Association incentives and opportunities to get involved in CDF2020, including the opportunity to run a regional tasting of their choice. This will be run as a free educational masterclass, where attendees can learn more about your regions and products!

We’re pleased to introduce ‘The Fromagerie’ in 2020, a new, themed area dedicated exclusively to South Australian cheese producers. ‘The Fromagerie’ will also play host to a number of dedicated cheese masterclasses across the Festival.

Our Emerging Producers Area is expanding to also showcase new breweries, distilleries and food producers in 2020. Participation in this dedicated zone is $500 (+GST) and by application. To be eligible to participate in this area, you must fit the following criteria:• First time CDF participant in 2020• Produce your product in South Australia or

elsewhere using a majority of South Australian ingredients; and

• Have been retailing/wholesaling your product for three years or less.

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PROMOTIONAL OPPORTUNITIESFESTIVAL PASSPORT BIG SCREEN ADVERTISING The Festival Passport is your guide to the event. Provided to every attendee on arrival, it includes the Festival program along with the exhibitor list, map and show specials.

We run multiple ‘big screens’ throughout the Festival, where producers can display a 30 second advertisement (still or video, no sound). Advertisements are played on a continuous loop, providing great brand exposure. Big Screen advertising spaces are just $250.

SHOW SPECIAL LISTING $65.00

List a ‘Show Special’ on the CDF website and in the Festival Passport. Show specials include:Exhibitor NameSummary of special (10 words)Text (up to 25 words)

PASSPORT ADS (LIMITED SPOTS)FULL PAGE $413.00Trim 100mm x 1500mm, 5mm bleed all sides, text safe 90mm x 140mm

HALF PAGE $275.00Trim 100mm x 75mm, 5mm bleed all sides, text safe 90mm x 65mm

Artwork requirements: Please provide a print ready PDF with 5mm bleed, trim marks and embedded fonts (or outlined text). Alternatively, please provide a high quality (300 dpi) JPG, TIF or PNG image with crop marks and 5mm bleed (110mm by 160mm for full page ads).

Promotional opportunities can be booked via the booking form or by contacting:

[email protected]


Jess Fox (08) 8210 6759

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frequently asked questionsDO I NEED TO HAVE A CELLAR DOOR/STORE TO BE INVOLVED?

IS THERE FLEXIBILITY WITH PAYMENT TERMS?

CAN I SHARE A STAND (AND THE COSTS) WITH ANOTHER PRODUCER?

CAN I THEME MY STAND?

No, CDF provides a great opportunity to get your products in front of a crowd; grow your database; generate leads and increase sales both at the event and post-event.

Yes! In 2020, we are more flexible than ever with payment terms. Please contact us to arrange a payment plan to suit your needs.

Absolutely! Please contact us to arrange.

We encourage exhibitors to theme their space to reflect their brand and stand out from the crowd. Please notify us of any special furniture or theming.

For more information or to book your place, please contact:

[email protected]


Jess Fox (08) 8210 6759

2020 EXHIBITOR PROSPECTUS · • 2 x Riedel wine glasses • 3 x exhibitor passes per day (non-transferable) • 2 x 10 litre casks of water • Fascia signage • A listing on our

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