cmaj.ca – a trusted site and resource of medical information for Canadian physicians New online content uploaded daily Enhanced search feature by topic, date, author, title, keyword... Third party hosting by High Wire Press—the world’s largest collection of full text, peer-reviewed content An accredited provider of Mainpro + ® certified self-learning credits CMAJ Weekly email alerts A comprehensive, exclusive e-database of Canadian physicians 50 online issues per year delivered to physicians’ email inboxes every Monday All editorial content links to our web site www.cmaj.ca Unsurpassed reach New Podcast sponsorship An audio introduction to our CMAJ podcasts All podcasts are paired with a CMAJ article All content is medical Growing in popularity and listenership 1210 average plays per podcast 2020 Digital Media Kit
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cmaj.ca – a trusted site and resource of medical information for Canadian physicians�� New online content uploaded daily
�� Enhanced search feature by topic, date, author, title, keyword...
�� Third party hosting by High Wire Press—the world’s largest collection of full text, peer-reviewed content
�� An accredited provider of Mainpro + ® certified self-learning credits
CMAJ Weekly email alerts�� A comprehensive, exclusive e-database of
Canadian physicians
�� 50 online issues per year delivered to physicians’ email inboxes every Monday
�� All editorial content links to our web site www.cmaj.ca
�� Unsurpassed reach
New Podcast sponsorship�� An audio introduction to our CMAJ podcasts
�� All podcasts are paired with a CMAJ article
�� All content is medical
�� Growing in popularity and listenership
�� 1210 average plays per podcast
2020 Digital Media Kit
2 2020 DIGITAL MEDIA KIT | ENGLISH CANADA
.caAudience and traffic:�� All members of the Canadian Medical Association
have unrestricted access to the site
�� Other physicians and health care professionals have limited access
�� Gated pages require log in by physician members
�� Open access pages feature: research, guidelines, news, blogs and podcasts
�� Unmatched physicians traffic:
�� 145,000 average monthly users
�� 290,000 average monthly page views
�� 72% of users access the site by desktop, 23% by mobile device and 5% by tablet
�� More than 700,000 ad impressions available monthly
�� Geo targeting by province now available (+20%)
�� Monthly reporting through Google DFP
Banner advertising opportunities and rates All web advertising rates are based on a cost-per-thousand (CPM) against ad impressions
Acceptable IAB ad sizes in pixels�� Leaderboard on desktop = 728 x 90
�� Leaderboard on mobile = 320 x 50
�� Leaderboard on tablet = 468 x 60
�� Big box on desktop = 300 x 250
�� Big box on mobile = 300 x 250
�� Big box on tablet = 300 x 250
*All cmaj.ca ad placements will be placed on mobile site at no additional charge if creative is received in both formats.
Standard rates�� Top Leaderboard & Big Box ad units