St. PETER’S INSTITUTE OF HIGHER EDUCATION AND RESEARCH (Deemed to be University U/S 3 of the UGC Act,1956) Avadi, Chennai – 600 054. M.B.A (I TO IV SEMESTERS) REGULATIONS AND SYLLABI UNDER CHOICE BASED CREDIT SYSTEM (REGULATIONS – 2020) (Effective from the Academic Year 2020-’21) CHOICE BASED CREDIT SYSTEM MASTER OF BUSINESS ADMINISTRATION (GENERAL)
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St. PETER’S INSTITUTE OF HIGHER EDUCATION AND RESEARCH
(Deemed to be University U/S 3 of the UGC Act,1956)
Avadi, Chennai – 600 054.
M.B.A
(I TO IV SEMESTERS)
REGULATIONS AND SYLLABI UNDER CHOICE BASED CREDIT SYSTEM
(REGULATIONS – 2020)
(Effective from the Academic Year 2020-’21)
CHOICE BASED CREDIT SYSTEM MASTER OF BUSINESS ADMINISTRATION (GENERAL)
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs) : MBA programme curriculum is designed to prepare the post graduate students
I. To have a thorough understanding of the core aspects of the business. II. To provide the learners with the management tools to identify, analyze
and create business opportunities as well as solve business problems. III. To prepare them to have a holistic approach towards management functions. IV. To motivate them for continuous learning. V. To inspire and make them practice ethical standards in business.
PROGRAMME OUTCOMES (POs): On successful completion of the programme,
1. Ability to apply the business acumen gained in practice. 2. Ability to understand and solve managerial issues. 3. Ability to communicate and negotiate effectively, to achieve
organizational and individual goals. 4. Ability to upgrade their professional and managerial skills in their workplace. 5. Ability to explore and reflect about managerial challenges, develop
informed managerial decisions in a dynamically unstable environment. 6. Ability to take up challenging assignments. 7. Ability to understand one’s own ability to set achievable targets and
complete them. 8. Ability to pursue lifelong learning. 9. To have a fulfilling business career.
Programme Programme Outcomes
Educational
Objectives PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
I
II
III
IV
V
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
SEM 1
Managerial Economics • •
Accounting for Management
Management Process and Organizational Behavior
Legal Aspects of Business
Statistics for Management
Total Quality Management
Communication Skill Development
SEM 2
Applied Operations Research
Business Research Methods
Financial Management
Management of Human Resource
Information Management
Operations Management
Marketing Management
Data Analysis and Business Modeling
SEM 3
International Business Management
Strategic Management
Elective I
Elective II
Elective III Given below for each stream/Specialization
Elective IV
Elective V
Elective VI
Summer Training
SEM Project Work
4
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 Stream/ Specialization : Marketing
Management
Brand Management
Consumer Behaviour
Customer Relationship Management
Integrated Marketing Communication
Retail Marketing
Services Marketing
Social Marketing
Stream/ Specialization : Financial
Management
Banking Financial Services Management
Corporate Finance
Derivatives Management
Merchant Banking and Financial Services
Security Analysis and Portfolio
Management
Strategic Investment and Financing
Decisions Stream/ Specialization : Human
Resource Management
Entrepreneurship Development
Industrial Relations and Labour Welfare
Labour Legislations
Managerial Behaviour and Effectiveness
Organizational Theory, Design and
Development
Strategic Human Resource Management
Stream/ Specialization : Systems
Management
Advanced Database Management System
Data mining for Business Intelligence
E-Business Management
Software Project Management and Quality
Enterprise Resource Planning
Stream/ Specialization : Operations Management
Logistics Management
Materials Management
Product Design
Project Management
Services Operations Management
Supply Chain Management
Stream/ Specialization : HOSPITAL MANAGEMENT Hospital Architecture, Planning, design and Maintenance
Clinical Services
Support Services
Epidemiology & Public Health Systems
Hospital Waste Management
Healthcare Marketing and Public Relations
Stream/ Specialization : Shipping And Logistics Management
Containerization and Allied Business
Exim Management
Fundamentals of Shipping
Port and Terminal
Management
Stream/ Specialization : Tourism and Travel management
Sustainable & eco tourism
Computerized reservation
system
Introduction to tour package
operation
Planning for tour packaging
Understanding event
Tourism policy, planning &
development
Destination marketing
Resort planning & development
Stream/ Specialization : Entrepreneurship Development And Small Business Management
Introduction to entrepreneurship
Development of entrepreneurial skills
Development of entrepreneurial skills
Business opportunity identification
Small business management
St. PETER’S INSTITUTE OF HIGHER EDUCATION AND RESEARCH
M.B.A. PROGRAMME
(Effective from the Academic Year 2020-’21)
REGULATIONS AND SYLLABI UNDER CHOICE BASED CREDIT SYSTEM
1. Eligibility: Candidates who passed Three year Undergraduate Programme or Four year Undergraduate Programme of the University or any other examination equivalent thereto and who appeared for the entrance test conducted by the University or recognized institutions wherever prescribed are eligible for admission to Two year M.B.A. Programme. 2. Duration: Two Years Comprising 4 Semesters. Each semester has a minimum 90 working days with a minimum of 5 hours a day. Candidates who have completed the duration of the programme of study are permitted to appear for the arrear subjects examinations, if any within two years after the duration of the programme. 3. Medium: English is the medium of instruction and examination. 4. Weightage for Continuous and End Assessment: The weightage for Continuous Assessment (CA) and End Assessment (EA) is 25:75 unless the ratio is specifically mentioned in the scheme of Examinations. The question paper is to be set for a maximum of 100 Marks. 5. Choice Based Credit System: Choice Based Credit system is followed with one credit equivalent to one hour for a theory paper and two hours for a practical per week in a cycle of 18 weeks (that is, one credit is equal to 18 hours for each theory paper and one credit is equal to 36 hours for a practical in a semester) in the Time Table. The total credit for the programme (4 semesters) is 90. 6. Scheme of Examinations for (I to IV Semesters)
I Semester
Code No. Course Title L T P
CCredit
CA EA Total
Theory
AMBT1901 Managerial Economics 4 - - 4 25 75
100
AMBT1902 Management Process and
Organizational Behavior
3 - - 3 25 75
100
AMBT1903 Accounting For Management 4 - - 4 25 75
100
AMBT1904 Legal aspects of business 3 - - 3 25 75 100 AMBT1905 Statistics for management
3 - - 3 25 75
100
AMBT1906 Total Quality Management 3 - - 3 25 75 100
Practical
AMBP1907 Communication Skill Development
2 - - 2 25 75
100
Total 22 200 600 800
# No end semester examination is required for this course.
II Semester
Code No. Course Title L T P Credit CA EA Total
Theory
AMBT2908 Applied Operations Research 3 - - 3 25 75 100
AMBT2909 Business Research Methods 3 - - 3 25 75 100
AMBT2910 Financial Management 3 - - 3 25 75 100
AMBT2911 Management of Human Resource
3 - - 3 25 75
100
AMBT2912 Information Management 3 - - 3 25 75 100
AMBT2913 Operations Management 4 - - 4 25 75 100
AMBT2914 Marketing Management 4 - - 4 25 75 100
Practical
AMBP2915 Data Analysis and Business Modeling
2 - - 2 25 75
100
Total 25 200 600 800
III Semester
Code No. Course Title L T P Credit CA EA Total
Theory
AMBT3916
International Business Management
3 - - 3 25 75
100
AMBT3917
Strategic Management 3 - - 3 25 75
100
AMBT391**
Elective I 3 - - 3 25 75
100
AMBT391**
Elective II 3 - - 3 25 75
100
AMBT391**
Elective III 3 - - 3 25 75
100
AMBT391**
Elective IV 3 - - 3 25 75
100
AMBT391**
Elective V 3 - - 3 25 75
100
AMBT391**
Elective VI 3 - - 3 25 75
100
AMBT391 Elective VII 3 - - 3 25 75 100 AMBT391 Elective VII 3 - - 3 25 75 100 Practical
IV Semester
Summer Semester (4 Weeks) Summer Training
Summer Training- The training report along with the company certificate
should be submitted within the two weeks of the reopening date of 3rd semester.
The training report should be around 40 pages containing the details of training
undergone, the departments wherein he was trained with duration (chronological
diary), along with the type of managerial skills developed during training. The
training report should be sent to the Controller of Examination by the HoD before
the last working day of the 3rd Sem
List of Electives
Course Code
Course Title Credit
1. MARKETING MANAGEMENT
AMBT3918 Brand Management 3
AMBT3919 Consumer Behaviour 3
AMBT3920 Customer Relationship Management 3
AMBT3921 Integrated Marketing Communication 3
AMBT3922 Retail Marketing 3
AMBT3923 Services Marketing 3
AMBT3924 Social Marketing
2. FINANCIAL MANAGEMENT
AMBT3925 Banking Financial Services Management 3
AMBT3926 Corporate Finance 3
AMBT3927 Derivatives Management 3
AMBT3928 Merchant Banking and Financial Services 3
AMBT3929 Security Analysis and Portfolio Management 3
AMBT3930 Strategic Investment and Financing Decisions 3
3. HUMAN RESOURCE MANAGEMENT
AMBT3931 Entrepreneurship Development 3
AMBT3970 Summer Training - - 1 1 25 75 100
Total 25 225 675 900
Code No. Course Title L T P Credit
CA EA Total
Practical
AMBT4971 Project Work 15 15 25 75 100
Total 15 25 75 100
AMBT3932 Industrial Relations and Labour Welfare 3
AMBT3933 Labour Legislations 3
AMBT3934 Managerial Behaviour and Effectiveness 3
AMBT3935 Organizational Theory, Design and Development 3
AMBT3936 Strategic Human Resource Management 3
4. SYSTEMS MANAGEMENT
AMBT3937 Advanced Database Management System 3
AMBT3938 Data mining for Business Intelligence 3
AMBT3939 Enterprise Resource Planning 3
AMBT3940 Software Project Management and Quality 3
AMBT3941 E-Business Management 3
5. OPERATIONS MANAGEMENT
AMBT3942 Logistics Management 3
AMBT3943 Materials Management 3
AMBT3944 Product Design 3
AMBT3945 Project Management 3
AMBT3946 Services Operations Management 3
AMBT3947 Supply Chain Management 3
6. HOSPITAL MANAGEMENT
AMBT3948 Hospital Architecture, Planning, design and Maintenance 3
AMBT3949 Clinical Services 3
AMBT3950 Support Services 3
AMBT3951 Epidemiology & Public Health Systems 3
AMBT3952 Hospital Waste Management 3
AMBT3953 Healthcare Marketing and Public Relations 3
7. SHIPPING AND LOGISTICS MANAGEMENT
AMBT3954 Containerization and Allied Business 3
AMBT3955 Exim Management 3
AMBT3956 Fundamentals of Shipping 3
AMBT3957 Port and Terminal Management 3
8. TOURISM AND TRAVEL MANAGEMENT
AMBT3958 Sustainable & eco tourism 3
AMBT3959 Computerized reservation system 3
AMBT3960 Introduction to tour package operation 3
AMBT3961 Planning for tour packaging 3
AMBT3962 Understanding event 3
AMBT3963 Tourism policy, planning & development 3
AMBT3964 Destination marketing 3 AMBT3965 Resort planning & development 3
9. ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT
AMBT3966 Introduction to entrepreneurship 3
AMBT3967 Development of entrepreneurial skills 3
AMBT3968 Business opportunity identification 3
AMBT3969 Small business management 3
Note: Three electives from two specializations from among the 7 areas of Specialization are to be chosen by the students.
7. Passing Requirements: The minimum pass mark (raw score) be 50% in End Assessment (EA). and 50% in Continuous Assessment (CA) and End Assessment (EA) put together. No minimum mark (raw score) in Continuous Assessment (CA) be prescribed unless it is specifically mentioned in the scheme of Examination.
8. Grading System: Grading System on a 10 Point Scale be followed with 1 mark = 0.1 Grade point to successful candidates as given below.
CONVERSION TABLE
(1 mark = 0.1 Grade Point on a 10 Point Scale)
Range of Marks Grade Point Letter Grade Classification
90 to 100 9.0 to 10.0 O First Class
80 to 89 8.0 to 8.9 A First Class
70 to 79 7.0 to 7.9 B First Class
60 to 69 6.0 to 6.9 C First Class
50 to 59 5.0 to 5.9 D Second Class
0 to 49 0 to 4.9 F Reappearance
Procedure for Calculation
Cumulative Grade Point Average (CGPA) = Sum of Weighted Grade Points Total Credits = ∑ (CA+EA) C ∑C Where Weighted Grade Points in each Course = Grade Points (CA+EA) multiplied by Credits = (CA+EA)C Weighted Cumulative Percentage of Marks(WCPM) = CGPAx10
C- Credit, CA-Continuous Assessment, EA- End Assessment
9. Pattern of the Question Paper: The question paper for End Assessment will be set for three hours and for the maximum of 100 marks with following divisions and details.
Part A: 10 questions (with equal distribution to all units in the syllabus). Each question carries 2 marks. Part B: 5 questions with either or type (with equal distribution to all units in the syllabus). Each question carries 13 marks.
Part C: One question with either or type carries 15 marks.
The total marks scored by the candidates will be reduced to the maximum prescribed in the Regulations.
10. Effective Period of Operation for the Arrear Candidates : Two Year grace
period is provided for the candidates to complete the arrear examination, if any.
11. National Academic Depository (NAD): All the academic awards (Grade Sheets, Consolidated Grade Sheet, Provisional Certificate, Degree Certificate (Diploma) and Transfer Certificate) are lodged in a digital format in National Academic Depository organized by Ministry of Human Resource Development (MHRD) and University Grants Commission (UGC). NAD is a 24x7 online mode for making available academic awards and helps in validating its authenticity, safe storage and easy retrieval.
Registrar
AMBT1901 - Managerial Economics
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT1901 Managerial Economics
4 0 0 4 4
Objectives:
• The course is aimed at building a perspective necessary for the application of modern economic concepts, precepts, tools and techniques in evaluating business decisions taken by a firm To explain principles of micro economics relevant to managing an organization
• The course will also look at recent developments in business in the context of economic theory.
Course Contents:
Unit 1: Introduction: Nature, Scope and Significance of Managerial Economics, its Relationship with other Disciplines, Role of Managerial Economics in Decision Making; Opportunity cost Principle, Production Possibility Curve, Incremental Concept, Cardinal and Ordinal Approaches to Consumer Behaviour: Equi-marginal principle, Law of Diminishing Marginal Utility, Indifference curve Analysis. (12 Hours)
Unit 2 : Demand Analysis and Theory of Production: Demand Function, Determinants of Demand, Elasticity of Demand, Demand Estimation and Forecasting, Applications of Demand Analysis in Managerial Decision Making; Theory of Production: Production Function, Short Run and Long Run Production Analysis, Isoquants, Optimal Combination of Inputs, Applications in Managerial Decision Making. (12 Hours)
Unit 3: Theory of Cost and Market Structures: Traditional and Modern Theory of Cost in Short and Long Runs,Economies of Scale and Economies of Scope; Revenue curves; Market Structures:Price-Output decisions under Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly; Strategic Behaviour of Firms and Game Theory:- Nash Equilibrium, Prisoner’s Dilemma – Price and Non-price Competition. (12 Hours)
Unit 4: Introduction to Macro Economics: Nature and Importance; Economic Growth and Development, Determinants of Economic Development; Methods of Measurement of National
Income; Inflation: meaning, Theories, and Control measures; Recent Developments in IndianEconomy. (12 Hours)
Unit 5: CONSUMER AND PRODUCER BEHAVIOUR
Market – Demand and Supply – Determinants – Market equilibrium – elasticity of demand and supply – consumer behaviour – consumer equilibrium – Approaches to consumer behaviour – Production – Short-run and long-run Production Function –
Returns to scale – economies Vs diseconomies of scale – Analysis of cost – Short-run and long-run cost function – Relation between Production and cost function. (12 Hours)
Course Outcomes:
CO 1 Explain the circular flow of economic activity CO 2 Define the nature of the firm - rationale CO 3 Define the role of profit in market system CO 4 Define the price- output decision in multi-plant and multi-product firms CO 5 Define role of monetary policy
Text Books:
1. Hirschey, Mark (2009). Fundamentals of Managerial Economics, 9th edition, Cengage Learning.
2. Salvatore, D.(2006). Managerial Economics in a Global Economy, 6th Edition, Oxford University Press.
Reference Books:
1. Truett Lila J., Truett, Dale B. and Truett J. Lila (2006), Managerial Economics: Analysis, Problems, Cases, 8th Editon, John Wiley & Sons.
2. Atmanand (2008), Managerial Economics, 2nd Edition, Excel Books. 3. Christopher R Thomas & S Charles Maurice (2008), Managerial
Economics, 9th edition, McGraw Hill Co. 4. Petersen, H. C., Cris, L W and Jain, S.K. (2008), Managerial Economics,
1st edition, Pearson 5. Glautier, M.W.E. And Underdown B. (2010). Accounting Theory and
Practice, Financial Times / Pearson
AMBT1902- Management Process & Organizational Behavior
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
Objectives:
• To introduce the concepts of fundamental concepts
• To explain process and dynamics in organization
Course Contents:
Unit 1:Introduction to Management Meaning and Nature of Management, Management Approaches, Functions of Management, Managerial Skills, Tasks and Responsibilities of a Professional Manager Planning Types and Process, Controlling Process and Techniques, Management by Objectives (9 Hours)
Unit 2: Fundamentals of Organizational Behaviour Introduction and meaning, Models of OB, Emergence of OB as a discipline, OB Trends, Organizational Structure and Design, Organizational Culture and Climate, Managerial Ethics, Managerial Communication. (9 Hours)
Unit 3: Individual Behaviour and Process in Organization Individual determinants of OB: Perception, Learning, Emotions, Attitudes and Job Satisfaction, Motivation, Values, Personality, Stress and Its Management, Problem Solving and decision making. (9 Hours)
Unit 4: Group Behaviour and Process in Organization
Group Dynamics and Work Teams, Power, Politics, Conflict and Negotiation, Interpersonal Behaviour and Relations, Transactional Analysis, Organizational Change and Development. (9 Hours)
Unit 5: Leadership And Power
Meaning – Importance – Leadership styles – Theories – Leaders Vs Managers – Sources of power – Power centers – Power and Politics (9 Hours)
CO 1 The students should be able to describe and discuss the elements of effective management, CO 2 Discuss and apply the planning, organizing and control processes CO3 Students will have a better understanding of human behavior in organization. They will know the framework for managing individual and group performance. CO4 Explain the importance of Developing Emotional intelligence at the workplace, Job attitude, Barriers to changing attitudes
AMBT1902 Management Process and Organizational Behavior
3 0 0 3 3
CO5 Explain the Meaning of Group & Group behavior & Group Dynamics and team building
Text Books:
1.Robbins, S.P., Judge, T.A., Sanghi, S (2009). Organizational Behaviour, Pearson Education.
2.Stoner, R. James A.F., Edward Freeman Daniel R Gilbert Jr., Management 6TH Ed, Prentice-Hall of India.
Reference Books:
1. George, J. M. & Jones, G.R. (2009). Understanding and Managing Organizational Behaviour 5th Edition, Pearson Education
2. Green Berg, J. and Baron, R.A. (2008), Behaviour in Organization. Prentice Hall of India.
3. Mcshane, S.L., Von Glinow, M.A., Sharma, R.R. (2006), Organizational Behaviour, Tata McGraw Hill
4. Pierce, J.L. & Gardner, D.G. (2010), Management and Organizational Behavior, Cengage Learning.
AMBT1903- ACCOUNTING FOR MANAGEMENT
. Objectives:
• Acquire a reasonable knowledge in accounts
• Analysis and evaluate financial statements
• To acquire decision making knowledge and concept of accounting UNIT 1: Financial Accounting Introduction to Financial, Cost and Management Accounting- Generally accepted accounting principles, Conventions and Concepts-Balance sheet and related concepts- Profit and Loss account and related concepts - Introduction to inflation accounting- Introduction to human resources accounting. ( 12 Hours) UNIT 2: Company Accounts Meaning of Company -Maintenance of Books of Account-Statutory Books- Profit or Loss Prior to incorporation- Final Accounts of Company- Alteration of share capital- Preferential allotment, Employees stock option- Buyback of securities. ( 12 Hours) UNIT 3. Analysis Of Financial Statements Analysis of financial statements – Financial ratio analysis, cash flow (as per Accounting Standard 3) and funds flow statement analysis. ( 12 Hours) UNIT 4: Cost Accounting Cost Accounts - Classification of manufacturing costs - Accounting for manufacturing costs. Cost Accounting Systems: Job order costing - Process costing- Activity Based Costing- Costing and the value chain- Target costing- Marginal costing including decision making- Budgetary Control & Variance Analysis - Standard cost system. ( 12 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT1903 ACCOUNTING FOR MANAGEMENT
4 0 0 4 4
UNIT 5: Accounting In Computerised Environment Significance of Computerised Accounting System- Codification and Grouping of Accounts-Maintaining the hierarchy of ledgers- Prepackaged Accounting software. ( 12 Hours) Course Outcomes: CO1 Explain the basic concept of financial accounting, cost accounting and management accounting. CO2 Apply the tools from accounting and cost accounting this would facilitate the
decision making i.e. Budgeting, Make or Buy decision. CO3 Apply the concepts of inventory costs, EOQ and inventory control in arriving at decisions related to inventory. CO 4 Understanding the basics of cost accounting.
CO 5 Explain the usage of computers in Accounting
REFERENCES : 1. M.Y.Khan & P.K.Jain, Management Accounting, Tata McGraw Hill, 2011. 2. R.Narayanaswamy, Financial Accounting – A managerial perspective, PHI Learning, New Delhi, 2011. 3. Jan Williams, Financial and Managerial Accounting – The basis for business Decisions, 15thedition, Tata McGraw Hill Publishers, 2010. 4. Horngren, Surdem, Stratton, Burgstahler, Schatzberg, Introduction to Management Accounting, PHI Learning, 2011. 5. Stice & Stice, Financial Accounting Reporting and Analysis, 8th edition, Cengage, 2010. 6. Singhvi Bodhanwala, Management Accounting -Text and cases, PHI Learning, 2009. 7. Ashish K. Battacharya, Introduction to Financial Statement Analysis, Elsevier, 2009. 8. Sawyers, Jackson, Jenkins, Arora, Managerial Accounting, 2nd edition, Cengage, 2011 9. Godwin, Alderman, Sanyal , Financial Accounting, 2nd edition, Cengage, 2011 10. Narashiman.M.S, Financial statement analysis, Cengage, 2016.
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT1904- LEGAL ASPECTS OF BUSINESS Objectives:
• To create the knowledge of Legal perspective and its practices to improvise the business.
• To gain knowledge in transfer of properties in curtained and undertrained goods
• To acquire skills in preparing different negotiable instruments UNIT 1: COMMERCIAL LAW THE INDIAN CONTRACT ACT 1872 Definition of contract, essentials elements and types of a contract, Formation of a contract, performance of contracts, breach of contract and its remedies, Quasi contracts - Contract Of Agency: Nature of agency, Creation and types of agents, Authority and liability of Agent and principal: Rights and duties of principal and agents, termination of agency. THE SALE OF GOODS ACT 1930 Nature of Sales contract, Documents of title, risk of loss, Guarantees and Warranties, performance of sales contracts, conditional sales and rights of an unpaid seller - Negotiable Instruments Act 1881: Nature and requisites of negotiable instruments. Types of negotiable instruments, liability of parties, holder in due course, special rules for Cheque and drafts, discharge of negotiable instruments-GST UNIT 2: COMPANY LAW 2013 Major principles – Nature and types of companies, Formation, Memorandum and Articles of Association, Prospectus, Power, duties and liabilities of Directors, winding up of companies, Corporate Governance. UNIT 3: INDUSTRIAL LAW An Overview of Factories Act - Payment of Wages Act - Payment of Bonus Act - Industrial Disputes Act.
AMBT1904 LEGAL ASPECTS OF BUSINESS
3 0 0 3 3
UNIT 4: INCOME TAX ACT AND SALES TAX ACT Corporate Tax Planning, Overview of central Sales Tax Act 1956 – Definitions, Scope, Incidence of CST, Practical issues of CST, Value Added Tax – Concepts, Scope, Methods of VAT Calculation, Practical Implications of VAT. UNIT 5: CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS 9 Consumer Protection Act – Consumer rights, Procedures for Consumer greivances redressal, Types of consumer Redressal Machinaries and Forums- Competition Act 2002 - Cyber crimes, IT Act 2000 and 2002, Cyber Laws, Introduction of IPR – Copy rights, Trade marks, Patent Act. Course Outcomes: CO1 Legal insight will be established in the business practices according to the situation of Changing environment. CO2 Differentiate between an Agreement and Contract and explain Obligations and Rights & Duties of parties involved in Contract CO3 Explain the importance Contract in Business Environment and Rights of Parties in case of Discharge of Contract CO4 Explain the importance Creation of Agency, roles and responsibilities of Agent and rights of Principal and Agent, in case of discharge of Agency CO5: Educate the students on Consumer protection and their rights.
REFERENCES : 1. Kapoor, N. D.; Elements of Mercanlite Law, 30th edition, Sultan Chand & Sons, NewDelhi,2015 2. P. K. Goel, Business Law for Managers, Biztantatara Publishers, India, 2008. 3. Akhileshwar Pathack, Legal Aspects of Business, 4th Edition, Tata McGraw Hill, 2009. 4. P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, 11th Edition, 2015 5. Maheshwari, S.N. and S.K. Maheshwari; A Manual of Business Law, 6th Edition, Himalaya Publishing House, 2015.
AMBT1905- STATISTICS FOR MANAGEMENT
OBJECTIVES:
• To learn the applications of statistics in business decision making
• To make familiar with statistical tools which are relatively used
• Ability to predict trend values by using list square methods in regression. UNIT 1: INTRODUCTION Basic definitions and rules for probability, conditional probability independence of events, Baye’stheorem, and random variables, Probability distributions: Binomial, Poisson, Uniform and Normal distributions. ( 9 Hours ) UNIT 2: SAMPLING DISTRIBUTION AND ESTIMATION Introduction to sampling distributions, sampling distribution of mean and proportion, application of central limit theorem, sampling techniques. Estimation: Point and Interval estimates for population parameters of large sample and small samples, determining the sample size. ( 9 Hours ) UNIT 3: TESTING OF HYPOTHESIS - PARAMETIRC TESTS Hypothesis testing: one sample and two sample tests for means and proportions of large samples (z-test), one sample and two sample tests for means of small samples (t-test), F-test for two sample standard deviations. ANOVA one and two way. ( 9 Hours ) UNIT 4: NON-PARAMETRIC TESTS Chi-square test for single sample standard deviation. Chi-square tests for independence ofattributes and goodness of fit. Sign test for paired data. Rank sum test. Kolmogorov-Smirnov – test for goodness of fit, comparing two populations. Mann – Whitney U test and Kruskal Wallis test. One sample run test. ( 9 Hours ) UNIT 5: CORRELATION AND REGRESSION Correlation – Coefficient of Determination – Rank Correlation – Regression – Estimation of Regression line – Method of Least Squares – Standard Error of estimate. ( 9 Hours ) OUTCOMES
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT1905 STATISTICS FOR MANAGEMENT
3 0 0 3 3
CO1 Imparting the ability to collect present, analyze and interpret data. CO2 Classify the methods of studying Correlation Analysis. CO3 Describe the types of Correlation Rank, Correlation, Co-efficient Correlation. CO4 Classify the measurement of trends. CO 5 Usage of Non – parametric test
REFERENCES: 1. Richard I. Levin, David S. Rubin, Sanjay Rastogi Masood Husain Siddiqui, Statistics for Management, Pearson Education, 7th Edition, 2016. 2. Prem.S.Mann, Introductory Statistics, 7th Edition, Wiley India, 2016. 3. Gareth James, Daniela Witten, Trevor Hastie, Robert Tibshirani, An Introduction to Statistical Learning with Applications in R, Springer, 2016. 4. Aczel A.D. and Sounderpandian J., “Complete Business Statistics”, 6th edition, Tata McGraw Hill Publishing Company Ltd., New Delhi, 2012. 5. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for business and economics, 11th edition, Thomson (South – Western) Asia, Singapore, 2012. 6. N. D. Vohra, Business Statistics, Tata McGraw Hill, 2012. 7. Ken Black, Applied Business Statistics, 7th Edition, Wiley India Edition, 2012.
AMBT1906- TOTAL QUALITY MANAGEMENT
OBJECTIVES:
• To learn the quality philosophies and tools in the managerial perspective
• To acquire quality philosophies and to facilitate continuous improvement and ensure customer delight.
• To describe managing and decision making skills with quality UNIT 1: INTRODUCTION
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT1906 TOTAL QUALITY MANAGEMENT
3 0 0 3 3
Quality – vision, mission and policy statements. Customer Focus – customer perception of quality, Translating needs into requirements, customer retention. Dimensions of product and service quality. Cost of quality. ( 9 Hours ) UNIT 2: PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi techniques – introduction, loss function, parameter and tolerance design, signal to noise ratio. Concepts of Quality circle, Japanese 5S principles and 8D methodology. ( 9 Hours ) UNIT 3: STATISTICAL PROCESS CONTROL Meaning and significance of statistical process control (SPC) – construction of control charts for variables and attributed. Process capability – meaning, significance and measurement – Six sigma - concepts of process capability. Reliability concepts – definitions, reliability in series and parallel, product life characteristics curve.Total productive maintenance (TMP), Terotechnology. Business process Improvement (BPI) – principles, applications, reengineering process, benefits and limitations. ( 9 Hours ) UNIT 4: TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) – requirements of reliability, failure rate, FMEA stages, design, process and documentation. Seven Tools (old & new). Bench marking and POKA YOKE. ( 9 Hours ) UNIT 5: QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION Introduction to IS/ISO 9004:2000 – quality management systems – guidelines for performance improvements. Quality Audits. TQM culture, Leadership – quality council, employee involvement, motivation, empowerment, recognition and reward - TQM framework, benefits, awareness and obstacles. ( 9 Hours ) COURSE OUTCOMES: CO1 Discuss quality and various contributors to Quality CO2 Apply in-depth various QC tools. CO3 Explain frameworks of Global Quality Awards. CO4 Discuss Strategic Quality management and its components. CO5 Apply Statistical Quality Control like process capability, Six Sigma quality, Process control, p charts and c charts, Process control for variables, X bar R chart . REFERENCES : 1. Dale H.Besterfield, Carol Besterfield – Michna, Glen H. Besterfield, Mary Besterfield – Sacre, Hermant – Urdhwareshe, Rashmi Urdhwareshe, Total Quality Management, Revised Third edition, Pearson Education, 2011 2. Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya Publishing House, II Edition 2010
3. Douglas C. Montgomory, Introduction to Statistical Quality Control, Wiley Student Edition, 4th Edition, Wiley India Pvt Limited, 2008. 4. James R. Evans and William M. Lindsay, The Management and Control of Quality,Sixth Edition, Thomson, 2005. 5. Poornima M.Charantimath, Total Quality Management, Pearson Education, Second Edition , 2011 6. Indian standard – quality management systems – Guidelines for performance improvement (Fifth Revision), Bureau of Indian standards, New Delhi.
Practical AMBP1907- COMMUNICATION SKILL DEVELOPMENT
OBJECTIVES :
• To familiarize learners with the mechanics of writing
• To enable learners to write in English precisely and effectively.
• To enable learners to speak fluently and flawlessly in all kinds of communicative contexts with all nationalities.
Course Content:
Unit 1: Managerial communication- nature and scope of communication, functions of communication; roles of manager, communication process; communication network; Information Communication.
Unit 2: Oral & Written Communication Skill - Types - Methods of Achieving Effective Communication - Measurement of Impact of Mass Electronic and Print Media Communication – Examples of Mass Media – Media Relations.
UNIT 3 : WORK PLACE COMMUNICATION- e-mails, minutes, reports of different kinds – annual report, status report, survey report, proposals, memorandums, presentations, interviews, profile of institutions, speeches, responding to enquiries, complaints, resumes, applications, summarizing, strategies for writing.
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT1907 COMMUNICATION SKILL DEVELOPMENT
4 4 2
UNIT 4 :RESEARCH WRITING - Articles for publication (Journals), developing questionnaire, writing abstract, dissertation, qualities of research writing, data (charts, tables) analysis, documentation. Unit 5: Listening Skill: Effective Listening Poor listening habits, types of listening; barriers to effective listening, Persuasive communication and Role of Mentoring.
OUTCOMES : Learners should be able to
• Get into the habit of writing regularly.
• Express themselves in different genres of writing from creative to critical to factual writing.
• Take part in print and online media communication
• Read quite widely to acquire a style of writing and
• Identify their area of strengths and weaknesses in writing.
• Speak confidently with any speakers of English, including native speakers.
• Speak effortlessly in different contexts – informal and formal. REFERENCES : 1. Raymond V Lesikar, John D Pettit, and Mary E Flatly, 2009. Lesikar’s Basic Business Communication, 11th ed. Tata McGraw-Hill, New Delhi. 2. E.H. McGrath, S.J. 2012, Basic Managerial Skills for All. 9th ed. Prentice-Hall of India, New Delhi. Management books Robin Sharma - The greatness guide Steven Covey - 7 Habits of Effective people Arindham Chaudhuri- Count your chickens before they hatchamadurai - TCS Story Blogs : Seth Godwin, Guy Kawasaki, Kiruba Shankar Review : Harvard Business reviewReports : Deloitte NetsisMagazines : Bloomberg Businessweek, Economist 3.Richard Denny, ‘Communication to Win; Kogan Page India Pvt. Ltd., New Delhi, 2008. Suggested Reading
1. Kaul, A. Effective Business Communication, PHI, New Delhi. 2. Munter M. (2002). Guide to Managerial Communication: Effective Writing &
Speaking, PHI, New Delhi. 3. Mandal S.K. Effective Communication and Public Speaking, Jaico, Mumbai. 4. Bovee, T & Schatzman, Business Communication Today, Pearson, New
Delhi. 5. Jenkins I.R. & Jif J.J. Planning Advertising Campaign, Macmillan, New Delhi. 6. Chunawalla S.A. Advertising Sales and Promotion Management, Himalaya,
Mumbai.
II Semester
AMBT2908 - APPLIED OPERATIONS RESEARCH
OBJECTIVE:
• To learn the concepts of operations research applied in business decision making.
• To introduce the students to use quantitative methods and techniques for effective decision making
• To facilitate the use modal formulation and applications that are used in solving business decision problems
UNIT 1: INTRODUCTION TO LINEAR PROGRAMMING (LP) Introduction to applications of operations research in functional areas of management. Linear Programming-formulation, solution by graphical and simplex methods (Primal - Penalty, Two Phase), Special cases. Dual simplex method. Principles of Duality. Sensitivity Analysis. (9 Hours) UNIT 2: LINEAR PROGRAMMING EXTENSIONS Transportation Models (Minimising and Maximising Problems) – Balanced and unbalanced Problems – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s approximation methods. Check for optimality. Solution by MODI / Stepping Stone method. Case of Degeneracy. Transhipment Models. Assignment Models (Minimising and Maximising Problems) – Balanced and Unbalanced Problems. Solution by Hungarian and Branch and Bound Algorithms. Travelling Salesman problem. Crew Assignment Models. (9 Hours) UNIT 3: INTEGER PROGRAMMING AND GAME THEORY Solution to pure and mixed integer programming problem by Branch and Bound and cutting plane algorithms. Game Theory-Two person Zero sum games-Saddle point, Dominance Rule, Convex Linear Combination (Averages), methods of matrices, graphical and LP solutions. (9 Hours) UNIT 4: INVENTORY MODELS, SIMULATION AND DECISION THEORY
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2908 APPLIED OPERATIONS RESEARCH
3 0 0 3 3
Inventory Models – EOQ and EBQ Models (With and without shortages), Quantity Discount Models. Decision making under risk – Decision trees – Decision making under uncertainty. Monte-carlo simulation. (9 Hours) UNIT 5: QUEUING THEORY AND REPLACEMENT MODELS Queuing Theory - single and Multi-channel models – infinite number of customers and infinite calling source. Replacement Models-Individuals replacement Models (With and without time value of money) – Group Replacement Models. (9 Hours) COURSE OUTCOME: CO1 Identify and develop operational research models from the verbal description of the real system. CO2 Understand the mathematical tools that are needed to solve optimization problems. CO3 Use mathematical software to solve the proposed models. CO4 Develop a report that describes the model and the solving technique, analyze the results and propose recommendations in language understandable to the decision-making processes in Management Engineering. CO5 analyze the results and propose recommendations in language understandable to
the decision-making processes in Management Engineering.
REFERENCES : 1. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth Print, 2008. 2. N. D Vohra, Quantitative Techniques in Management,Tata Mcgraw Hill, 2010. 3. Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Ninth Edition, 2010. 4. Anderson , Sweeney Williams Solutions Manual to Accompany AnIntroduction to Management Science Quantitative Approaches To Decision, Cengage , 12th edition , 2012 5. G. Srinivasan, Operations Research – Principles and Applications, II edition , PHI, 2010. 6. Bernard W.Taylor ,Introduction to Management Science , 12 th edition, 2012
AMBT2909- BUSINESS RESEARCH METHODS
OBJECTIVE:
• To familiarize the students to the principles of scientific methodology in business enquiry; to develop analytical skills of business research; to develop the skills for scientific communications.
• TO Elaborate the Scientific Method of Research, Steps in Research Process, Concept of Scientific Enquiry and Elements of a Research Proposal.
• To introduce the statistical tools of data analysis.
UNIT 1: INTRODUCTION Business Research – Definition and Significance – the research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time – series Research – Research questions / Problems – Research objectives – Research hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in research. (9 Hours) UNIT 2: RESEARCH DESIGN AND MEASUREMENT Research design – Definition – types of research design – exploratory and causal research design – Descriptive and experimental design – different types of experimental design – Validity of findings – internal and external validity – Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument. (9 Hours) UNIT 3: DATA COLLECTION Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation – Experiments – Construction of questionaire and instrument – Validation of questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling techniques – Probability Vs Non–probability sampling methods. (9 Hours) UNIT 4: DATA PREPARATION AND ANALYSIS Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – cluster analysis – multiple regression and
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2909 BUSINESS RESEARCH METHODS
3 0 0 3 3
correlation – multidimensional scaling – Conjoint Analysis - Application of statistical software for data analysis. (9 Hours) UNIT 5: REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH Research report – Different types – Contents of report – need of executive summary – chapterization – contents of chapter – report writing – the role of audience – readability – comprehension – tone – final proof – report format – title of the report – ethics in research – ethical behaviour of research – subjectivity and objectivity in research. (9 Hours) COURSE OUTCOME: CO1 Students would become acquainted with the scientific methodology in business domain. They would also become analytically skillful. They would become familiar with the nuances of scientific communications. CO2 Students would be able to Explain Business Research, Business Intelligence, Research applications in functional areas of Business and Emerging trends in Business research. CO3 Students would be able to Explain Qualities of a good Hypothesis and Concept of Hypothesis Testing. CO4 Students would be able to elaborate the concept & need of sampling and types of sampling. CO5 Students would be able to Elaborate Linear Regression Analysis, Test of Significance and Structure of Research report writing. REFERENCES :
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,
1. 11th Edition, Tata Mc Graw Hill, New Delhi, 2012. 2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition,
Oxford University Press, New Delhi, 2011. 3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th
Edition, Wiley India, New Delhi, 2012. 4. 4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin,
Business Research methods, A South Asian Perspective, 8th Edition, Cengage Learning, New Delhi, 2012.
AMBT2910- FINANCIAL MANAGEMENT
OBJECTIVES:
• To understand the operational nuances of a Finance Manager
• To comprehend the technique of making decisions related to finance function
• To acquaint the students with the theory and techniques of financial management, and developing their abilities in respect of investment and capital budgeting, financial planning, capital structure decisions, dividend policy and working capital management.
UNIT 1: FOUNDATIONS OF FINANCE: Introduction to finance- Financial Management – Nature, scope and functions of Finance, organization of financial functions, objectives of Financial management, Major financial decisions – Time value of money – features and valuation of shares and bonds – Concept of risk and return – single asset and of a portfolio. ( 12 Hours) UNIT 2: INVESTMENT DECISIONS: Capital Budgeting: Principles and techniques - Nature of capital budgeting- Identifying relevant cash flows - Evaluation Techniques: Payback, Accounting rate of return, Net Present Value, Internal Rate of Return, Profitability Index - Comparison of DCF techniques Concept and measurement of cost of capital - Specific cost and overall cost of capital. ( 12 Hours) UNIT 3: FINANCING AND DIVIDEND DECISION: Leverages - Operating and Financial leverage – measurement of leverages – degree of Operating & Financial leverage – Combined leverage, EBIT – EPS Analysis- Indifference point. Capital structure – Theories – Net Income Approach, Net Operating Income Approach, MM Approach – Determinants of Capital structure. Dividend decision- Issues in dividend decisions, Importance, Relevance & Irrelevance theories –Walter‟s – Model, Gordon‟s model and MM model. – Factors determining dividend policy – Types of dividend policies – forms of dividend ( 12 Hours) UNIT 4: WORKING CAPITAL MANAGEMENT: Principles of working capital: Concepts, Needs, Determinants, issues and estimation of working capital - Accounts Receivables Management and factoring - Inventory management - Cash management - Working capital finance : Trade credit, Bank finance and Commercial paper. ( 12 Hours) UNIT 5: LONG TERM SOURCES OF FINANCE:
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2910 FINANCIAL MANAGEMENT
4 0 0 4 4
Indian capital and stock market, New issues market Long term finance: Shares, debentures and term loans, lease, hire purchase, venture capital financing, Private Equity. ( 12 Hours) COURSE OUTCOME: CO1 Understand the different financing decision and estimate the value of different financial instruments (including stocks and bonds) CO2 Decide the source of finance for an organization and formulate the optimum Capital Structure CO3 Develop analytical skills this would facilitate the decision making in business situations CO4 Describe and assess how companies manage the components of working capital to minimize the cost of carrying current assets and the cost of short-term borrowing CO5 Explain the Factors affecting the capital structure and significant role of Cost of Capital REFERENCES : 1. M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata McGraw Hill, 6th edition,2011. 2. M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 10th edition, 2012. 3. Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2011. 4. James C. Vanhorne –Fundamentals of Financial Management– PHI Learning, 11th Edition, 2012. 5. Prasanna Chandra, Financial Management, 9th edition, Tata McGraw Hill, 2012. 6. G.Sudersena Reddy, Financial Management- Principles & Practices, Himalaya Publishing House, 2nd Edition, 2010 7. Srivatsava, Mishra, Financial Management, Oxford University Press, 2011 8. Parasuraman.N.R, Financial Management, Cengage, 2014. 9. William R.Lasher, Financial Management, 7th Edition, Cengage, 2014 . 10. Brigham and Ehrhardt, Financial Management, 14th edition, Cengage, 2015
AMBT2911- MANAGEMENT OF HUMAN RESOURCE
OBJECTIVE:
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2911 MANAGEMENT OF HUMAN RESOURCE
3 0 0 3 3
• To provide knowledge about management issues related to staffing, training, performance, compensation, human factors consideration and compliance with human resource requirements.
• To Explain Nature of HRM, Scope, Functions and Objectives, HRM Policies and practices.
• To understand the role of HRM in an organization UNIT 1: HUMAN RESOURCE MANAGEMENT : CONTEXT, CONCEPT AND BOUNDARIES Evolution of human resource management – The importance of the human factor – Challenges –-Role of human resource manager – Structuring human resource management - Human resource policies – Changing social context and emerging issues– Human resource accounting and audit. (9 Hours) UNIT 2: GETTING HUMAN RESOURCE Job Analysis and Job design - Importance of Human Resource Planning – Forecasting human resource requirement –matching supply and demand . Attracting the talent : Recruitment - Selection – outsourcing Socialization, Mobility and Separation. (9 Hours) UNIT 3: TRAINING AND EXECUTIVE DEVELOPMENT Types of training methods –purpose- benefits- resistance. Executive development programmes – Common practices - – Development of mentor- Mentoring and performance coaching- Self development – Knowledge management. (9 Hours) UNIT 4 : COMPENSATION AND REWARD MANAGEMENT Compensation plan – Reward – Motivation – Application of theories of motivation – Career management–Laws covering wages, welfare and benefits. (9 Hours) UNIT 5: PERFORMANCE EVALUATION AND CONTROL PROCESS Method of performance evaluation – Feedback – Industry practices. Promotion, Demotion, Transfer and Separation – Implication of job change. The control process – Importance – Methods – Requirement of effective control systems grievances – Causes – Implications – Redressal methods. (9 Hours) COURSE OUTCOME: CO1 Design Human Resource Planning and Make Career Planning CO2 Undertake Training and Development programs at different levels CO3 Measure Employee Appraisal & provide Compensation CO4 Analyze Performance feedback & follow Performance Appraisal Methods and link compensation with performance CO5 Maintain harmonious Industrial Relations &solve Disputes REFERENCES : 1. Dessler Human Resource Management, Pearson Education Limited, 14th Edition, 2015. 2. Decenzo and Robbins, Fundamentals of Human Resource Management, Wiley, 11th Edition, 2013. 3. Luis R.Gomez-Mejia, David B.Balkin, Robert L Cardy. Managing Human Resource. PHI Learning. 2012
4. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,8th edition 2012. 5. Wayne Cascio, Managing Human Resource, McGraw Hill, 2007. 6. Ivancevich, Human Resource Management, McGraw Hill 2012. 7. Uday Kumar Haldar, Juthika Sarkar. Human Resource management. Oxford. 2012
AMBT2912- INFORMATION MANAGEMENT
OBJECTIVES:
• To understand the importance of information in business
• To know the technologies and methods used for effective decision making in an organization.
• To learn from, with a view to emulate, entrepreneurial ventures in e-Commerce and m-Commerce
UNIT 1: INTRODUCTION Data, Information, Intelligence, Information Technology, Information System, evolution, types based on functions and hierarchy, System development methodologies, Functional Information Systems, DSS, EIS, KMS, GIS, International Information System. (9 Hours) UNIT 2: SYSTEM ANALYSIS AND DESIGN Case tools - System flow chart, Decision table, Data flow Diagram (DFD), Entity Relationship (ER), Object Oriented Analysis and Design(OOAD), UML diagram. (9 Hours) UNIT 3: DATABASE MANAGEMENT SYSTEMS DBMS – HDBMS, NDBMS, RDBMS, OODBMS, Query Processing, SQL, Concurrency Management, Data warehousing and Data Mart (9 Hours) UNIT 4: SECURITY, CONTROL AND REPORTING Security, Testing, Error detection, Controls, IS Vulnerability, Disaster Management, Computer Crimes, Securing the Web, Intranets and Wireless Networks, Software Audit, Ethics in IT, User Interface and reporting. (9 Hours) UNIT 5: NEW IT INITIATIVES Role of information management in ERP, e-business, e-governance, Data Mining, Business Intelligence, Pervasive Computing, Cloud computing, CMM. (9 Hours) COURSE OUTCOME: CO1 Explain Information as a strategic resource. CO2 Use information tools for competitive advantage. CO3 Explain Mainframe, Client Server, Web Based, Distributed, Grid and Cloud Computing.
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2912 INFORMATION MANAGEMENT
3 0 0 3 3
CO4 Define Data Base Management Systems and Relational Data Base Management Systems CO5 Elaborate Data Warehousing and Data Mining and Define Information Security Control and Quality Assurance REFERENCES :
1. 1. Robert Schultheis and Mary Summer, Management Information Systems – The Managers View, Tata McGraw Hill, 2008.
2. 2. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems – Managing the digital firm, PHI Learning / Pearson Education, PHI, Asia, 2012.
3. Rahul de, MIS in Business, Government and Society, Wiley India Pvt Ltd, 2012 4. Gordon Davis, Management Information System : Conceptual Foundations,
Structure and Development, Tata McGraw Hill, 21st Reprint 2008. 5. Haag, Cummings and Mc Cubbrey, Management Information Systems for the
Information Age, McGraw Hill, 2005. 9th edition, 2013. 6. Turban, McLean and Wetherbe, Information Technology for Management –
Transforming Organisations in the Digital Economy, John Wiley, 6th Edition, 2008.
7. Raymond McLeod and Jr. George P. Schell, Management Information Systems,Pearson Education, 2007.
8. James O Brien, Management Information Systems – Managing Information Technology in the E-business enterprise, Tata McGraw Hill, 2004.
9. Raplh Stair and George Reynolds, Information Systems, Cengage Learning, 10th Edition, 2012
10. Corey Schou and Dan Shoemaker, Information Assurance for the Enterprise – A Roadmap to Information Security, Tata McGraw Hill, 2007.
11. Frederick Gallegor, Sandra Senft, Daniel P. Manson and Carol Gonzales,Information Technology Control and Audit, Auerbach Publications, 4th Edition, 2013.
AMBT2913- OPERATIONS MANAGEMENT
OBJECTIVE:
• To provide a broad introduction to the field of operations management and explain the concepts, strategies, tools and techniques for managing the transformation process that can lead to competitive advantage.
• To develop an understanding of the strategic importance of Operations & SCM and how it can provide a competitive advantage in the marketplace
• To develop knowledge of the issues related to designing and managing Operations & SCM and the techniques to do so
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2913 OPERATIONS MANAGEMENT
3 0 0 3 3
UNIT 1: INTRODUCTION TO OPERATIONS MANAGEMENT Operations Management – Nature, Importance, historical development, transformation processes, differences between services and goods, a system perspective, functions, challenges, current priorities, recent trends; Operations Strategy – Strategic fit , framework; Supply Chain Management (9 Hours) UNIT 2: FORECASTING, CAPACITY AND FACILITY DESIGN Demand Forecasting – Need, Types, Objectives and Steps. Overview of Qualitative and Quantitative methods. Capacity Planning – Long range, Types, Developing capacity alternatives. Overview of sales and operations planning. Overview of MRP, MRP II and ERP. Facility Location – Theories, Steps in Selection, Location Models. Facility Layout – Principles, Types, Planning tools and techniques. (9 Hours) UNIT 3: DESIGN OF PRODUCT, PROCESS AND WORK SYSTEMS Product Design – Influencing factors, Approaches, Legal, Ethical and Environmental issues. Process – Planning, Selection, Strategy, Major Decisions. Work Study – Objectives, Procedure. Method Study and Motion Study. Work Measurement and Productivity – Measuring Productivity and Methods to improve productivity. (9 Hours) UNIT 4: MATERIALS MANAGEMENT Materials Management – Objectives, Planning, Budgeting and Control. Purchasing – Objectives, Functions, Policies, Vendor rating and Value Analysis. Stores Management – Nature, Layout, Classification and Coding. Inventory – Objectives, Costs and control techniques. Overview of JIT. (9 Hours) UNIT 5: SCHEDULING AND PROJECT MANAGEMENT Project Management – Scheduling Techniques, PERT, CPM; Scheduling - work centers – nature, importance; Priority rules and techniques, shop floor control; Flow shop scheduling – Johnson’s Algorithm – Gantt charts; personnel scheduling in services. (9 Hours) COURSE OUTCOME: CO1 Explain the importance, scope and functions of Operations Management in Present Scenario CO2 Demonstrate the Production Planning and Control and its functions for effective and efficient operations management CO3 Explain demand forecasting, production planning tools & production control tools CO4 Prepare the CRP, DRP, and MRP-II for the given situation and explain importance of it in productivity of organization CO5 Explain and identify the importance of role of each supply chain partner in delivering maximum satisfaction to customers REFERENCES : 1. Richard B. Chase, Ravi Shankar, F. Robert Jacobs, Nicholas J. Aquilano, Operations and Supply Management, Tata McGraw Hill, 12th Edition, 2010. 2. Norman Gaither and Gregory Frazier, Operations Management, South Western Cengage, 2002. 3. William J Stevenson, Operations Management, Tata McGraw Hill, 11th Edition, 2015. 4. Russel and Taylor, Operations Management, Wiley, 8th Edition, 2015. 5. Kanishka Bedi, Production and Operations Management, Oxford University,3rd Edition,
2013. 6. Chary S. N, Production and Operations Management, Tata McGraw Hill, 5th Edition, 2013. 7. Aswathappa K and Shridhara Bhat K, Production and Operations Management, Himalaya Publishing House, Revised Second Edition, 2008. 8. Mahadevan B, Operations Management Theory and practice, Pearson Education, 3rd Edition, 2015 9. Pannerselvam R, Production and Operations Management, Prentice Hall India, Second Edition, 2008.
AMBT2914- MARKETING MANAGEMENT
OBJECTIVES:
• Developing an understanding of ideas and nuances of modern marketing
• Describe the process to formulate and manage the B2B marketing strategy including all key components.
• Explain the techniques to conduct market analysis practices including market segmentation and targeting.
• Compare and contrast different perspectives that characterize the study of consumer behavior.
• Explain the role of IMC in the overall marketing program. UNIT I INTRODUCTION: Marketing AND ITS APPLICATIONS Marketing – Definitions - Conceptual frame work – Marketing environment : Internal and External - Marketing interface with other functional areas – Production, Finance, Human Relations Management, Information System. Marketing in global environment – Prospects and Challenges. (12 Hours) UNIT II MARKETING PLANNING AND ORGANIZATION Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for Industrial Marketing – Consumer Marketing –– Services marketing – Market mix – market segmentation - Analysis of consumer and industrial markets – Strategic Marketing Mix components. (12 Hours) UNIT III PRODUCT MANAGEMENT Product planning and development – Product life cycle – New product Development and Management – Market Segmentation – Targeting and Positioning – Channel Management – Advertising and sales promotions – Pricing Objectives, Policies and methods- Branding and packaging decisions. (12 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT2914 MARKETING MANAGEMENT
4 0 0 4 4
UNIT IV BUYER BEHAVIOUR Understanding industrial and individual buyer behavior - Influencing factors – Buyer Behaviour Models – Online buyer behaviour - Building and measuring customer satisfaction – Customer relationships management – Customer acquisition, Retaining, Defection. (12 Hours) UNIT V MARKETING RESEARCH & TRENDS IN MARKETING Marketing Information System – Research Process – Concepts and applications : Product – Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven organizations - Cause related marketing - Ethics in marketing –Online marketing trends. (12 Hours)
COURSE OUTCOMES: CO1 Knowledge of analytical skills in solving marketing related problems
CO2 Awareness of marketing management process CO3 Differentiate Between marketing VS Selling CO4 Explain the role consumer behavior and demonstrate the Consumer Buying Process. CO5 Design Segmentation, Target Marketing & Positioning REFERENCES :
1. Philip Kotler and Kevin Lane Keller, Marketing Management, PHI 14th Edition, 2012 2. KS Chandrasekar, “Marketing management-Text and Cases”, Tata McGraw Hill, First edition,2010 3. Lamb, hair, Sharma, Mc Daniel– Marketing – An Innovative approach to learning and teaching-A south Asian perspective, Cengage Learning –– 2012 4. Paul Baines, Chris Fill and Kelly Page, Marketing, Oxford University Press, 2nd Edition,2011 Micheal R.Czinkota & Masaaki Kotabe, Marketing Management, Cengage, 2000.
PRACTICAL
AMBP2915- DATA ANALYSIS AND BUSINESS MODELING
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
OBJECTIVE :
• To have hands-on experience on decision modeling.
• To obtain, clean/process and transform data [Business models studied in theory to be practiced using Spreadsheet / Analysis Software]
S.No. Exp. No. Details of experiments Duration
Name
1 1 Descriptive Statistics 4
2 2 Hypothesis - Parametric 4
3 3 Hypothesis – Non-parametric 4
4 4 Correlation & Regression 4
5 5 Forecasting 4
6 - Extended experiment – 1 4
7 6 Portfolio Selection 4
8 7 Risk Analysis & Sensitivity Analysis 4
9 8 Revenue Management 4
10 - Extended experiment – 2 4
11 9 Transportation & Assignment 4
12 10 Networking Models 4
13 11 Queuing Theory 4
14 12 Inventory Models 4
15 - Extended experiments – 3 4
Spreadsheet Software and Data Analysis Tools
COURSE OUTCOME: CO1 Knowledge of spreadsheets and data analysis software for business modeling CO2 Analyze and interpret data using an ethically responsible approach. CO3 Use appropriate models of analysis, assess the quality of input, derive insight from results, and investigate potential issues CO4 Formulate and use appropriate models of data analysis to solve hidden solutions to business-related challenges . TEXTBOOKS 1. David M. Levine et al, “Statistics for Managers using MS Excel’ (6th Edition) Pearson, 2010 2. David R. Anderson, et al, ‘An Introduction to Management Sciences: Quantitative approaches to Decision Making, (13th edition) South-Western College Pub, 2011. 3. Hansa Lysander Manohar , “ Data Analysis and Business Modelling using MS Excel “,PHI
AMBP2915 DATA ANALYSIS AND BUSINESS MODELING
0 0 2 2 2
Learning private Ltd, 2017. 4. William J. Stevenson, Ceyhun Ozgur, ‘Introduction to Management Science with Spreadsheet’, Tata McGraw Hill, 2009. 5. Wayne L. Winston, Microsoft Excel 2010: Data Analysis & Business Modeling, 3rd edition, Microsoft Press, 2011. 6. Vikas Gupta, Comdex Business Accounting with Ms Excel, 2010 and Tally ERP 9.0 Course Kit, Wiley India, 2012 7. Kiran Pandya and Smriti Bulsari, SPSS in simple steps, Dreamtech, 2011.
III SEMESTER
AMBT3916- INTERNATIONAL BUSINESS MANAGEMENT
OBJECTIVE:
• To equip students with the knowledge and decision making skills to perform effectively as a leader within a company with global operations.
• Understand multinational business strategies, from exporting to foreign direct investment
• Analyze economic, political, and cultural influences on the international marketplace
. UNIT I INTRODUCTION International Business –Definition – Internationalizing business-Advantages – factors causing globalization of business- international business environment – country attractiveness –Political, economic and cultural environment – Protection Vs liberalization of global business environment. ( 9 Hours) UNIT II INTERNATIONAL TRADE AND INVESTMENT
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3916 INTERNATIONAL BUSINESS
MANAGEMENT
3 0 0 3 3
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX, round discussions and agreements – Challenges for global business – global trade and investment – theories of international trade and theories of international investment – Need for global competitiveness – Regional trade block – Types – Advantages and disadvantages – RTBs across the globe – brief history. ( 9 Hours) UNIT III INTERNATIONAL STRATEGIC MANAGEMENT Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio management- global entry strategy – different forms of international business – advantages -organizational issues of international business – organizational structures – controlling of international business – approaches to control – performance of global business- performance evaluation system. ( 9 Hours) UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS Global production –Location –scale of operations- cost of production – Make or Buy decisions – global supply chain issues – Quality considerations- Globalization of markets, marketing strategy – Challenges in product development , pricing, production and channel management- Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and management – strategic orientation – selection of expatriate managers- Training and development – compensation. ( 9 Hours) UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT Disadvantages of international business – Conflict in international business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in international business – Ethical decision-making. ( 9 Hours) OUTCOMES CO1 Formulate a perspective about the internationalization of markets and economies. CO2 Evaluate the leadership and business challenges of managing people and organizations across borders. CO3 Communicate effectively in a global business environment. CO4 Conduct a comprehensive analysis of specific geographic locations in terms of setting up operations in the locale. CO5 Create an organizational strategy that synthesizes all requirements for doing business globally.
REFERENCES : 1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata
McGraw Hill, New Delhi, 2010. 2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson
Education Asia, 12th Edition,New Delhi, 2010
3. K. Aswathappa, International Business,6th Edition, Tata Mc Graw Hill, New Delhi, 2015.
4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business,
7th Edition, Cengage Learning, New Delhi, 2010. 5. Rakesh Mohan Joshi, International Business, Oxford University Press, New Delhi,
2009.
6. Vyuptakesh Sharan, International Business, 3rd Edition, Pearson Education in South Asia, New Delhi, 2011.
AMBT3917- STRATEGIC MANAGEMENT
OBJECTIVE:
• To equip students with the to develop and sharpen your skills for formulating, deploying and assessing an organization’s strategy for achieving competitive advantage in the marketplace.
• To learn the major initiatives taken by a company's top management on behalf of corporates, involving resources and performance in external environments
• to understand the analysis and implementation of strategic management in strategic business units
UNIT I STRATEGY AND PROCESS Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study. ( 9 Hours) UNIT II COMPETITIVE ADVANTAGE External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure - National Context and Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-Case study. ( 9 Hours) UNIT III STRATEGIES The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy-Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix - Balance Score Card-case study. ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3917 STRATEGIC MANAGEMENT
3 0 0 3 3
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION The implementation process, Resource allocation, Designing organisational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study. ( 9 Hours) UNIT V OTHER STRATEGIC ISSUES Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business Models and strategies for Internet Economy-case study ( 9 Hours) OUTCOME :
CO1 Employ strategic concepts to analyze a chosen industry. CO2 Analyze the strategic effectiveness of an organization. CO3 Evaluate the implications of strategic decisions made by one business discipline on others and on the business as a whole. CO4 Present a multi-year strategic plan to a group of interested stakeholder CO 5 Design organizational structure and Design Strategic Control Systems
REFERENCES : 1. Hill. Strategic Management : An Integrated approach, 2009 Edition Wiley (2012). 2. John A.Parnell. Strategic Management, Theory and practice Biztantra (2012). 3. Azhar Kazmi, Strategic Management and Business Policy, 3rd Edition, Tata
McGraw Hill,2008 4. Adriau HAberberg and Alison Rieple, Strategic Management Theory & Application,
Oxford University Press, 2008. 5. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management –
Concepts and Application, Prentice Hall of India, 2005. 6. Dr.Dharma Bir Singh, Strategic Management & Business Policy, KoGent Learning
Solutions Inc., Wiley, 2012. 7. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management, McGraw
Hill, 12th Edition, 201
ELECTIVES
MARKETING MANAGEMENT
AMBT3918- BRAND MANAGEMENT
OBJECTIVES :
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3918 BRAND MANAGEMENT
3 0 0 3 3
• To understand the basic Principles of branding.
• To understand the key issues in crafting and evaluating brand strategies
• To improve the skills in delivering persuasive brand presentations.
• To evaluate brand extension and its contribution to parent brand
• To develop an understanding of brand equity and a range of performance related outcomes. UNIT I INTRODUCTION Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand - Significance of Brands – Different Types of Brands – Co branding – Store brands. ( 9 Hours) UNIT II BRAND STRATEGIES Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands. ( 9 Hours) UNIT III BRAND COMMUNICATIONS Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand ambassadors, celebrities – On line Brand Promotions ( 9 Hours) UNIT IV BRAND EXTENSION Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for extension – Re-branding and re-launching. ( 9 Hours) UNIT V BRAND PERFORMANCE Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges & opportunities. ( 9 Hours) OUTCOMES :
CO1 Have a solid understanding of the key ‘branding’ concepts, methods and tools used by marketing practitioners.
CO2 Be able to more confidently engage in and contribute to ‘brand building’ projects, developments, and discussions.
CO3 Elaborate Brand Performance, brand value chain, brand tracking studies CO4 Designing brand strategy, New products and Brand extensions CO5 Discuss on brand equity on brand leverage.
REFERENCES : 1. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand Equity, Pearson, 4th Edition, 2013. 2. Aker, David, Building Strong Brands, Simon and Schuster,1995 3. Kapferer J.N, Strategic Brand Management, 4th edition, Kogan Press, 2008 4. Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2001.
AMBT3919- CONSUMER BEHAVIOUR
OBJECTIVES :
• To understand the concepts of consumer behaviour and its application in purchase decisions.
• To Analyse of the reasons and motives for consumer buying behaviour
• To analyse the relationship between psychological social and cultural drivers behind consumer behaviour and marketing
• To identify the dynamics of human behaviour and the basic factors that influence the consumers decision process.
UNIT I INTRODUCTION Concepts – Significance – Dimensions of Consumer Behavior – Application of knowledge of Consumer Behaviour in marketing decisions. ( 9 Hours) UNIT II CONSUMER BEHAVIOR MODELS Industrial and individual consumer behaviour models - Howard- Sheth, Engel – Kollat, Webstar and wind Consumer Behaviour Models – Implications of the models on marketing decisions. ( 9 Hours) UNIT III INTERNAL INFLUENCES Psychological Influences on consumer behavior – motivation – perception – personality Learning and Attitude- Self Image and Life styles – Consumer expectation and satisfaction. ( 9 Hours) UNIT IV EXTERNAL INFLUENCES Socio-Cultural, Cross Culture - Family group – Reference group – Communication - Influences on Consumer behavior ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3919 CONSUMER BEHAVIOUR
3 0 0 3 3
UNIT V PURCHASE DECISION PROCESS High and low involvement - Pre-purchase and post-purchase behavior – Online purchase decision process – Diffusion of Innovation – Managing Dissonance - Emerging Issues. ( 9 Hours) OUTCOMES : CO1 Identify the major individual, social and cultural factors that affect consumers’ decision making process; CO2 explain and analyze the major stages which consumers usually go through when making a consumption-related decision CO3 understand the essence of how consumers make decisions and assess the relevant implications for marketing practitioners CO4 Elaborate on the internal and external influences.
CO 5 Discuss on the behavior of the consumer pre and post purchase REFERENCES : 1. Leon G Schiffman, Joseph Wisemblit, S Ramesh Kumar , Consumer Behaviour, 11th edition, Pearson, 2015 2. Barry J.Babin, Eric G.Harris, Ashutosh Mohan, Consumer Behavior: A South Asian Perspective, Cengage Learning, Indian Edition, 6th Edition, 2016 3. P.C.Jain and Monika Bhatt., Consumer Behavior in Indian Context, S.Chand & Company, 2013. 4. Srabanti Mukherjee, Consumer behavior, Cengage Learning, 2012. 5. Assael, Consumer Behavior - A Strategic Approach, Biztranza, 2008 6. Dinesh kumar ,Consumer Behaviour, Oxford University Press,2015.
AMBT3920- CUSTOMER RELATIONSHIP MANAGEMENT
OBJECTIVE:
• Develop understanding about customer relationship management concepts and frameworks, and how these are applied to form relationships with customers and other internal and external stakeholders.
• Develop skills to analyse and synthesise information and issues, related to customer relationship management, from several perspectives.
• Enhance business communication skills required to work effectively within a marketing team.
UNIT I INTRODUCTION
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3920 CUSTOMER RELATIONSHIP MANAGEMENT
3 0 0 3 3
Definitions - Concepts and Context of relationship Management – Evolution - Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders. ( 9 Hours) UNIT II UNDERSTANDING CUSTOMERS Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and group customer’s - Customer life time value – Selection of Profitable customer segments. ( 9 Hours) UNIT III CRM STRUCTURES Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and Prevention of defection – Models of CRM – CRM road map for business applications. ( 9 Hours) UNIT IV CRM PLANNING AND IMPLEMENTATION Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM – Call center management – Role of CRM Managers. ( 9 Hours) UNIT V TRENDS IN CRM e- CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM software packages. ( 9 Hours) OUTCOME : CO1 Analyse relationship theory and relationship economics from the point of view of the customer and the organisation. CO2 Critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs CO3 Evaluate CRM implementation strategies CO4 Formulate and assess strategic, operational and tactical CRM decisions. CO5 Discuss the current trends in the market REFERENCES : 1. G.Shainesh, Jagdish, N.Sheth, Customer Relationship Management A Strategic Prespective, Macmillan 2010 2. Alok Kumar et al, Customer Relationship Management : Concepts and applications, Biztantra, 2008 3. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing 2005. 4. Jim Catheart, The Eight Competencies of Relationship selling, Macmillan India, 2005. 5. Assel, Consumer Behavior, Cengage, 6th Edition. 6. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007. 7. Francis Buttle, Customer Relationship Management : Concepts & Tools, Elsevier, 2004. 8. Zikmund. Customer Relationship Management, Wiley 2012 ..
AMBT3921- INTEGRATED MARKETING COMMUNICATION
OBJECTIVE:
• To enable the students gain insight about the various issues related to Advertising
• To provide an overview of the range of tools available for Marketing Communications
• To sensitize students to the various facets of advertising, public relation and promotion management.
• To develop a managerial perspective and an informed decision-marking ability for effective and efficient tackling of promotional situations.
. UNIT I INTRODUCTION TO ADVERTISEMENT Concept –definition-scope-Objectives-functions-principles of advertisement – Social, Economic and Legal Implications of advertisements – setting advertisement objectives – Advertisement Agencies – Selection and remuneration – Advertisement campaigns – case studies. ( 9 Hours) UNIT II ADVERTISEMENT MEDIA Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of advertisements - related to sales – Media strategy and scheduling. design and execution of advertisements -Message development – Different types of advertisements – Layout – Design appeal – Copy structure – Advertisement production – Print – Radio. T.V. and Web advertisements – Media Research – Testing validity and Reliability of ads – Measuring impact of advertisements – case studies. ( 9 Hours) UNIT III SALES PROMOTION Scope and role of sale promotion – Definition – Objectives of sales promotion - sales promotion techniques – Trade oriented and consumer oriented. Sales promotion – Requirement identification – Designing of sales promotion campaign – Involvement of salesmen and dealers – Out sourcing sales promotion national and international promotion strategies – Integrated promotion – Coordination within the various promotion techniques – Online sales promotions- case studies. ( 9 Hours) UNIT IV PERSONAL SELLING
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3921 INTEGRATED MARKETING
COMMUNICATION
3 0 0 3 3
Introduction – Meaning – Functions- Personal selling process – Evaluation – Compensation – Motivation- Territory Management – Sales Report Preparation and Presentation- Ethical Issues ( 9 Hours) UNIT V PUBLICITY AND PUBLIC RELATIONS Introduction – Meaning – Objectives –Scope-Functions-integrating PR in to Promotional Mix-Marketing Public Relation function- Process of Public Relations-advantages and disadvantages of PR-Measuring the Effectiveness of PR- PR tools and techniques. Difference between Marketing, PR and Publicity -- Social publicity – Web Publicity and Social media – Publicity Campaigns ( 9 Hours) OUTCOME : CO1 Understand the basic concepts and functions of Advertising CO2 Develop awareness about the various methods and applications of Advertising CO3 Enhance their creativity and understanding of the practical concepts of Advertising CO4 Understand such concepts as advertising media design and decision CO5 Discuss the publicity and public relations stragery in the market REFERENCES : 1. George E Belch and Michel A Belch, Advertising & Promotion, Tata McGraw Hill, 10th edition, 2014. Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education, 7th Edition, 2007. 3. Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketing communication,Prentice Hall of India, New Delhi, 3rd Edition, 2006. 4. Terence A. Shimp and J.Craig Andrews, Advertising Promotion and other aspects of Integrated Marketing Communications, CENGAGE Learning, 9th edition, 2016 5. S. H. H. Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, New Delhi, 3rd Revised edition edition, 2008. 6. Julian Cummings, Sales Promotion: How to Create, Implement and Integrate Campaigns that Reall Work, Kogan Page, London, Fifth Edition Edition ,2010. 7. Jaishri Jefhwaney, Advertising Management, Oxford University Press, 2nd Edition, 2013.
AMBT3922- RETAIL MARKETING
OBJECTIVE:
• To provide insights into all functional areas of retailing.
• To give an account of essential principles of retailing.
• To give a perspective of the Indian retailing scenario
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3922 RETAIL MARKETING
3 0 0 3 3
UNIT I INTRODUCTION An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio economic and technological Influences on retail management – Government of India policy implications on retails. ( 9 Hours) UNIT II RETAIL FORMATS Organized and unorganized formats – Different organized retail formats – Characteristics of each format – Emerging trends in retail formats – MNC's role in organized retail formats. ( 9 Hours) UNIT III RETAILING DECISIONS Choice of retail locations - internal and external atmospherics – Positioning of retail shops – Building retail store Image - Retail service quality management – Retail Supply Chain Management – Retail Pricing Decisions. Mercandising and category management – buying. ( 9 Hours) UNIT IV RETAIL SHOP MANAGEMENT Visual Merchandise Management – Space Management – Retail Inventory Management – Retail accounting and audits - Retail store brands – Retail advertising and promotions – Retail Management Information Systems - Online retail – Emerging trends . ( 9 Hours) UNIT V RETAIL SHOPPER BEHAVIOUR Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision Process - Factors influencing retail shopper behavior – Complaints Management - Retail sales force Management – Challenges in Retailing in India. ( 9 Hours) OUTCOME: CO1 To manage the retail chains and understand the retail customer’s behavior CO2 Explain Retailing Environment CO3 Illustrate Retail Location & Site Selection CO4 Explain Retail Communication Mix CO5 Understanding the Retail shopper behavior REFERENCES : 1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Sixth Edition, 2007 2. J K Nayak, Prakash C.Dash, Retail Management, Cengage, 2017 3. Dr.Harjit Singh, Retail Management A Global Perspective, S.Chand Publishing, 3rd Edition,2014 4. Patrick M. Dunne and Robert F Lusch, Retailing, Cengage, 8th edition, 2013. 5. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University Press, 3rd Edition 2016. 6. Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill, 4th Edition,
2012. 7. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University PresS, 2008
AMBT3923- SERVICES MARKETING
OBJECTIVE:
• To emphasize the significance of services marketing in the global economy
• To make the students understand the deeper aspects of successful services marketing.
• To provide insights to the challenges and opportunities in services marketing. UNIT I INTRODUCTION Definition – Service Economy – Evolution and growth of service sector – Nature and Scope of Services – Unique characteristics of services - Challenges and issues in Services Marketing. ( 9 Hours) UNIT II SERVICE MARKETING OPPORTUNITIES Assessing service market potential - Classification of services – Expanded marketing mix – Service marketing – Environment and trends – Service market segmentation, targeting and positioning. ( 9 Hours) UNIT III SERVICE DESIGN AND DEVELOPMENT Service Life Cycle – New service development – Service Blue Printing – GAP model of service quality – Measuring service quality – SERVQUAL – Service Quality function development. ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3923 SERVICES MARKETING
3 0 0 3 3
UNIT IV SERVICE DELIVERY AND PROMOTION Positioning of services – Designing service delivery System, Service Channel – Pricing of services, methods – Service marketing triangle - Integrated Service marketing communication. ( 9 Hours) UNIT V SERVICE STRATEGIES Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics - Educational – Entertainment & public utility Information technique Services ( 9 Hours) OUTCOME: CO1 Will be able to apply the concepts of services marketing in promoting services. CO2 Explain Definition, Significance, Characteristics of Services CO3 Frame Extended Marketing Mix for Services CO4 Demonstrate Applications of Service Marketing: like Tourism, Hospitality, Airlines, etc CO 5 Development of the delivery on service and promotion REFERENCES : 1. Chiristropher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education, New Delhi, 7th edition, 2011. 2. Hoffman, Marketing of Services, Cengage, 4th Edition, 2010. 3. Kenneth E Clow, et al, Services Marketing Operation Management and Strategy,
Biztantra, 2nd Edition, New Delhi, 2004. 4. Valarie Zeithaml et al, Services Marketing, 5th International Edition, Tata McGraw Hill, 2007. 5. Gronroos, Service Management and Marketing –Wiley India, 3rd Edition, 2009
AMBT3924- SOCIAL MARKETING
OBJECTIVE:
• To enhance Competiveness in Social Marketing by ethical values and social media in Marketing.
• Understand social marketing process
• Equip students with trends in social marketing UNIT I INTRODUCTION
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3924 SOCIAL MARKETING
3 0 0 3 3
Social marketing - Definition - Scope and concept - Evolution of Social marketing - Need for Social marketing - A comparative study between Commercial and Social marketing - Use of market research - social change tools - Factors influencing Social marketing - Challenges and opportunities. ( 9 Hours) UNIT II SOCIAL MARKETING PROCESS AND PLANNING Introduction - Environment Monitoring - Social Class and self-efficacy - social capital - Social ecology - Advocacy - A global phenomenon - Social marketing Process - Stages - Ethical considerations. Planning - Formative Research in Social marketing. Analysis - Problem - Environment - Resource. Segmentation - Motives and benefits - Sheth’s and Frazier’s attitude - behavior segmentation - Stage approach to segmentation - Selecting target audiences - Cross cultural targeting - cultural and individual tailoring. ( 9 Hours) UNIT III SOCIAL MARKETING MIX Social marketing mix - policy - product - place - price - promotion - people - partnership. Rating & Reviews - Virtual world - Using media in social marketing - Importance - effectiveness of mass media in social marketing - Practical model for media use in social marketing - Advertisement -Publicity - Edutainment - Civic or Public - Choosing media & methods. Role of media in social marketing campaigns - planning and developing Social media campaigning – Campaign vs Programme - Programme planning models – conceptual model Lawrence Green’s PRECEDE-PROCEED model. ( 9 Hours) UNIT IV ETHICAL ISSUES AND CHALLENGES Ethical principles - Codes of behaviour - Critics of social marketing - Critic of power imbalance in social marketing - Criticism of unintended consequences - Competition in social marketing- Definition - monitoring - countering competition - competition and principle of differential advantage - Internal competition. ( 9 Hours) UNIT V TRENDS IN SOCIAL MARKETING Future of Social marketing - setting priorities in social marketing - Repositioning strategies- Future of Public sector – NGO – Private sector social marketing. Social Media marketing - Importance - Big Brands & Small business - E mail marketing -Social Media Tools –Marketing with Social network sites, blogging, micro blogging, podcasting with Podomatic ( 9 Hours) OUTCOME: CO1Applying Ethical Principles in Social Marketing through advanced marketing medias CO2Understand concepts of social marketing CO3Various models of social marketing CO4 Analyze the Ethical issues and challenges
CO5 Discuss the current trends in social marketing
REFERENCES : 1. Rob Donovan & Nadine Henley. (2011). Principles and Practice of Social Marketing-an international perspective. Cambridge University Press. 2. Kotler, P., Roberto, N., & Lee, N. (2008). Social Marketing – Influencing Behaviors for Good. (3rd ed.). Thousand Oaks, CA: Sage Publications, Inc. 3. French, J., Blair-Stevens, C., McVey, D., & Merritt, R. Social Marketing and Public Health. Oxford, UK: University Press 2010.
4. Hastings, G. Social Marketing: Why should the Devil Have All the Best Tunes, Routledge 2013 5. Social marketing in the 21st Century- Alan R. Andreasen- sage Publication, 2012 34.
FINANCIAL MANAGEMENT
AMBT3925 - BANKING FINANCIAL SERVICES MANAGEMENT
OBJECTIVES:
• To get acquainted with the changed role of Banking post 1991 Reforms
• Grasp how banks raise their sources and how they deploy it and manage the associated risks .
• To know the procedural compliances by bank’s functionality.
• Understand e-banking and the threats that go with it UNIT I OVERVIEW OF INDIAN BANKING SYSTEM Overview of Indian Banking System, Functions of banks, key Acts governing the functioning of Indian banking system – RBI Act 1934, Negotiable Instruments Act 1881, Banking Regulations Act 1948 – Rights and obligations of a banker, Overview of Financial statement of banks – Balance sheet and Income Statement. ( 9 Hours) UNIT II SOURCES AND APPLICATION OF BANK FUNDS Capital adequacy, Deposits and non-deposit sources, Designing of deposit schemes and pricing of deposit services, application of bank funds – Investments and Lending functions, Types of lending – Fund based, non-fund based, asset based – Different types of loans and their features, Major components of a typical loan policy document, Steps involved in Credit analysis, Credit delivery and administration, Pricing of loans, Customer profitability analysis. ( 9 Hours) UNIT II CREDIT MONITORING AND RISK MANAGEMENT Need for credit monitoring, Signals of borrowers‟ financial sickness, Financial distress prediction models – Rehabilitation process, Risk management – Interest rate, liquidity, forex, credit, market, operational and solvency risks – risk measurement process and mitigation, Basic understanding of NPAs and ALM. ( 9 Hours) UNIT IV MERGERS, DIVERSIFICATION AND PERFORMANCE EVALUATION Mergers and Diversification of banks into securities market, underwriting, Mutual funds and Insurance business, Risks associated therewith. Performance analysis of banks – background factors, ratio analysis and CAMELS. ( 9 Hours) UNIT V HIGH TECH E-BANKING Payment system in India – Paper based, e-payments – Electronic banking – advantages – Plastic money, E-money – Forecasting of cash demand at ATMs – Security threats in e-banking and RBI‟s initiatives. ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3925 BANKING FINANCIAL SERVICES
MANAGEMENT
3 0 0 3 3
OUTCOME: CO1 Understand the overview of the structure of banking system in India. CO2 Identify the various types of products and services available in Banking sector in India CO3 Price various types of loans proposed by banks to various prospective borrowers with different risk profiles and evaluate the performance of banks CO4 Analyze the performance of the banks
CO5 Security threats in e-banking and RBI‟s initiatives
REFERENCES :
1. Padmalatha Suresh and Justin Paul, “Management of Banking and Financial Services,
2. Pearson, Delhi, 2012. 3. Meera Sharma, “Management of Financial Institutions – with emphasis on Bank
and Risk Management”, PHI Learning Pvt. Ltd., New Delhi 2010.
4. Peter S. Rose and Sylvia C. and Hudgins, “Bank Management and Financial Services”, Tata McGraw Hill, New Delhi, 2012.
5. Madura, Financial Institutions & Markets, 10th edition, Cengage, 2016.
AMBT3926 - CORPORATE FINANCE
OBJECTIVES :
• Nuances involved in short term corporate financing
• learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level
• study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities
UNIT I INDUSTRIAL FINANCE Indian Capital Market – Basic problem of Industrial Finance in India. Equity – Debenture financing – Guidelines from SEBI, advantages and disadvantages and cost of various sources of Finance - Finance from international sources, financing of exports – role of EXIM bank and commercial banks.– Finance for rehabilitation of sick units. ( 9 Hours)
SUBJECT CODE SUBJECT TITLE L T P TOTAL LTP
C
AMBT3926 CORPORATE FINANCE
3 0 0 3 3
UNIT II SHORT TERM-WORKING CAPITAL FINANCE Estimating working capital requirements – Approach adopted by Commercial banks, Commercial paper- Public deposits and inter corporate investments. ( 9 Hours) UNIT III ADVANCED FINANCIAL MANAGEMENT Appraisal of Risky Investments - certainty equivalent of cash flows and risk adjusted discount rate - risk analysis in the context of DCF methods using Probability information - nature of cash flows - Sensitivity analysis - Simulation and investment decision, Decision tree approach in investment decisions. ( 9 Hours) UNIT IV FINANCING DECISION Simulation and financing decision - cash inadequacy and cash insolvency - determining the probability of cash insolvency- Financing decision in the Context of option pricing model and agency costs- Inter-dependence of investment- financing and Dividend decisions. ( 9 Hours) UNIT V CORPORATE GOVERNANCE Corporate Governance - SEBI Guidelines- Corporate Disasters and Ethics-Corporate Social Responsibility- Stakeholders and Ethics- Ethics, Managers and Professionalism. ( 9 Hours) OUTCOME : CO1 Apply time-value-of-money techniques to the valuation of bonds and common and preferred stock. CO2 Estimate the relevant cash flows and the appropriate discount rates in making capital budgeting decisions. CO3 Examine the factors that drive a company's need for external financing and for determining the optimal mix of debt and equity financing. CO4 Analyze the relationship between risk and return in the evaluation of investment opportunities. CO5 Brief outline on the guidelines of SEBI
REFERENCES :
1. Richard A.Brealey, Stewat C.Myers and Mohanthy, Principles of Corporate Finance, Tata McGraw Hill, 9th Edition, 2011
2. I.M.Pandey, Financial Management, Vikas Publishing House Pvt., Ltd., 12th Edition, 2012.
3. Brigham and Ehrhardt, Corporate Finance - A focused Approach, Cengage Learning, 2nd Edition, 2011.
4. M.Y Khan, Indian Financial System, Tata McGraw Hill, 6th Edition, 2011 5. Smart, Megginson, and Gitman, Corporate Finance, 2nd Edition, 2011. 6. Krishnamurthy and Viswanathan, Advanced Corporate Finance, PHI Learning,
2011. 7. Website of SEBI 8. Besley, Brigham, Parasuraman, Corporate Finance, Cengage Learning, 2015 9. Michael C.Ehrhardt, Eugene F.Brigham, Corporate Finance – A focused
approach, Cengage Learning, 2011. 10. Madura, International Corporate Finance, 10th edition, Cengage Learning, 2014
AMBT3927- DERIVATIVES MANAGEMENT
OBJECTIVE :
• To understand the nuances involved in derivatives
• to understand the basic operational mechanisms in derivatives
• To understand history of derivatives in india UNIT I INTRODUCTION Derivatives – Definition – Types – Forward Contracts – Futures Contracts – Options – Swaps – Differences between Cash and Future Markets – Types of Traders – OTC and Exchange Traded Securities – Types of Settlement – Uses and Advantages of Derivatives – Risks in Derivatives. ( 9 Hours) UNIT II FUTURES CONTRACT Specifications of Futures Contract - Margin Requirements – Marking to Market – Hedging uses Futures – Types of Futures Contracts – Securities, Stock Index Futures, Currencies and Commodities – Delivery Options – Relationship between Future Prices, Forward Prices and Spot Prices. ( 9 Hours) UNIT III OPTIONS Definition – Exchange Traded Options, OTC Options – Specifications of Options – Call and Put Options – American and European Options – Intrinsic Value and Time Value of Options – Option payoff, options on Securities, Stock Indices, Currencies and Futures – Options pricing models – Differences between future and Option contracts. ( 9 Hours) UNIT IV SWAPS Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary – Warehousing – Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs – Credit Risk. ( 9 Hours) UNIT V DERIVATIVES IN INDIA Evolution of Derivatives Market in India – Regulations - Framework – Exchange Trading in Derivatives – Commodity Futures – Contract Terminology and Specifications for Stock Options and Index Options in NSE – Contract Terminology and specifications for stock futures and Index futures in NSE – Contract Terminology and Specifications for Interest Rate Derivatives. ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3927 DERIVATIVES MANAGEMENT
3 0 0 3 3
OUTCOME : CO1 Knowledge on Different types of products available in derivatives market CO2 Understanding pricing mechanism of derivative products CO3 Evolution of derivatives in India CO 4 Discuss the role of Financial Intermediary
CO 5 Explain the Intrinsic Value and Time Value of Options
REFERENCES :
1. David Dubofsky – ‘Option and Financial Futures – Valuation and Uses, McGraw Hill International Edition.
2. Don M. Chance, Robert Brooks, An Introduction to Derivatives and Risk Management, 9th edition, Cengage, 2015.
3. John. C. Hull, Options, Futures and Other Derivative Securities’, PHI Learning, 9th Edition, 2012
4. Keith Redhead, ‘Financial Derivatives – An Introduction to Futures, Forwards, Options and SWAPs’,– PHI Learning, 2011.
5. S. L. Gupta, Financial Derivatives- Theory, Concepts and Practice, Prentice Hall of India, 2011.
6. Stulz, Risk Management and Derivatives, Cengage, 2nd Edition, 2011. 7. Varma, Derivatives and Risk Management, 2nd Edition, 2011. 8. Website of NSE, BSE.
AMBT3928- MERCHANT BANKING AND FINANCIAL SERVICES
OBJECTIVES :
• Understand the modes of issuing securities
• Acquire financial evaluation technique of leasing and hire purchase
• Understand the different financial services like factoring, credit rating method UNIT I MERCHANT BANKING Introduction – An Over view of Indian Financial System – Merchant Banking in India – Recent Developments and Challenges ahead – merchant banking services offered by banks – NBFC’S offering merchant banking – Banking system – types of banks – payment banking -Legal and Regulatory Framework – Relevant Provisions of
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3928 MERCHANT BANKING AND
FINANCIAL SERVICES
3 0 0 3 3
Companies Act- SERA- SEBI guidelines- FEMA, etc. - Relation with Stock Exchanges and OTCEI. ( 9 Hours) UNIT II ISSUE MANAGEMENT Role of Merchant Banker in Appraisal of Projects, Designing Capital Structure and Instruments – Issue Pricing – Book Building – Preparation of Prospectus Selection of Bankers, Advertising Consultants, etc. - Role of Registrars –Bankers to the Issue, Underwriters, and Brokers. – Offer for Sale – Green Shoe Option – E-IPO, Private Placement – Bought out Deals – Placement with FIs, MFs, FIIs, etc. Off - Shore Issues. – Issue Marketing – Advertising Strategies – NRI Marketing – Post Issue Activities.
( 9 Hours) UNIT III OTHER FEE BASED SERVICES Mergers and Acquisitions – Portfolio Management Services – Credit Syndication – Credit Rating – Mutual Funds - Business Valuation. ( 9 Hours) UNIT IV FUND BASED FINANCIAL SERVICES Leasing and Hire Purchasing – Basics of Leasing and Hire purchasing – Financial Evaluation. ( 9 Hours) UNIT V OTHER FUND BASED FINANCIAL SERVICES Consumer Credit – Credit Cards – Real Estate Financing – Bills Discounting – factoring and Forfeiting – Venture Capital - venture debt funds – start up financing. ( 9 Hours) OUTCOME CO1 Know about the financial market structure and participants in the markets
CO2 Know the role of merchant bankers in providing the issueing of securities
CO3 Understand the Hire purchase and Lease assistance to micro small, small, medium and large scale business units
CO4 Gain knowledge on the different financial services which are available in India CO 5 Understand the services offered on the basis of fees and funds
REFERENCES : 1. M.Y.Khan, Financial Services, Tata McGraw-Hill, 12th Edition, 2012 2. Nalini Prava Tripathy, Financial Services, PHI Learning, 2011. 3. Machiraju, Indian Financial System, Vikas Publishing House, 2nd Edition, 2010. 4. J.C.Verma, A Manual of Merchant Banking, Bharath Publishing House, New Delhi, 5. Varshney P.N. & Mittal D.K., Indian Financial System, Sultan Chand & Sons, New Delhi. 6. Sasidharan, Financial Services and System, Tata Mcgraw Hill, New Delhi, 2nd Edition, 2011. 7. Website of SEBI 8. Madura, Financial Institutions & Markets, 10th edition, Cengage, 2016.
AMBT3929- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
OBJECTIVES :
• Enables student to Understand the nuances of stock market operations.
• To enable the students to understand the two main dimensions of the investment namely risk and return
• To understand the features of common stock.
• To be able to evaluate the performance of the portfolio
UNIT I INVESTMENT SETTING Financial and economic meaning of Investment – Characteristics and objectives of Investment – Types of Investment – Investment alternatives – Choice and Evaluation – Risk and return concepts. ( 9 Hours) UNIT II SECURITIES MARKETS Financial Market - Segments – Types - - Participants in financial Market – Regulatory Environment, Primary Market – Methods of floating new issues, Book building – Role of primary market – Regulation of primary market, Stock exchanges in India – BSE, OTCEI , NSE, ISE, and Regulations of stock exchanges – Trading system in stock exchanges –SEBI. ( 9 Hours) UNIT III FUNDAMENTAL ANALYSIS Economic Analysis – Economic forecasting and stock Investment Decisions – Forecasting techniques. Industry Analysis : Industry classification, Industry life cycle – Company Analysis Measuring Earnings – Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds investor ratios. ( 9 Hours) UNIT IV TECHNICAL ANALYSIS
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3929 SECURITY ANALYSIS
AND PORTFOLIO
MANAGEMENT
3 0 0 3 3
Fundamental Analysis Vs Technical Analysis – Charting methods – Market Indicators. Trend – Trend reversals – Patterns - Moving Average – Exponential moving Average – Oscillators – Market Indicators – Efficient Market theory. ( 9 Hours) UNIT V PORTFOLIO MANAGEMENT Portfolio analysis – Portfolio Selection –Capital Asset Pricing model – Portfolio Revision Portfolio Evaluation – Mutual Funds. ( 9 Hours) OUTCOME: CO1 Measure the risk and return of various investment avenues
CO2 understand the concept of Portfolio Management
CO3 understand various tools and methods of evaluating the portfolio.
CO4 Become a good investment analyst CO 5 Expertise in Portfolio management
REFERENCES : 1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management, PHI Learning., New Delhi, 8th edition, 2011. 2. Prasannachandra, Investment analysis and Portfolio Management, Tata McGraw Hill,
2011. 3. Reilly & Brown, Investment Analysis and Portfolio Management, Cengage, 10th edition, 2016. 4. S. Kevin , Securities Analysis and Portfolio Management , PHI Learning , 2012.
AMBT3930- STRATEGIC INVESTMENT AND FINANCING DECISIONS
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3930 STRATEGIC INVESTMENT
AND FINANCING
3 0 0 3 3
OBJECTIVE :
• To acquaint the students with concepts of Financial management from strategic perspective and
• To familiarize various Techniques and Models of Strategic Financial Management.
UNIT I INVESTMENT DECISIONS Project Investment Management Vs Project Management – Introduction to profitable projects – evaluation of Investment opportunities – Investment decisions under conditions of uncertainty – Risk analysis in Investment decision – Types of investments and disinvestments. ( 9 Hours) UNIT II CRITICAL ANALYSIS OF APPRAISAL TECHNIQUES Significance of Information and data bank in project selections – Investment decisions under capital constraints – capital rationing, Portfolio – Portfolio risk and diversified projects. ( 9 Hours) III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS Lease financing – Lease Vs Buy decision – Hire Purchase and installment decision – Hire Purchase Vs Lease Decision – Mergers and acquisition – Cash Vs Equity for mergers. ( 9 Hours) UNIT IV FINANCING DECISIONS Capital Structure – Capital structure theories – Capital structure Planning in Practice. ( 9 Hours) UNIT V FINANCIAL DISTRESS Consequences, Issues, Bankruptcy, Settlements, reorganization and Liquidation in bankruptcy. ( 9 Hours) OUTCOME : CO1 Have a good understanding of all key concepts in the corporate finance area.
CO2 Understanding the financial problems faced by the firm today, their impact on other aspects of the firm’s activities, and how to analyze and solve these problems.
CO3 Conduct discounted cash flow calculations, including net present value, internal rate of return, and modified internal rate of return.
CO4 Possess good knowledge in techniques for making strategic investment decision and tackling financial distress CO 5 To have a detailed understanding on strategic analysis of selected investment
decisions
DECISIONS
REFERENCES:
1. Prasanna Chandra, Financial Management, Tata McGraw Hill, 9th Edition, 2012.
2. Prasanna Chandra, Projects : Planning, Analysis, Financing Implementation and Review, TMH, New Delhi, 2011.
3. Bodie, Kane, Marcus: Investment, Tata McGraw Hill, New Delhi, 2010. 4. Brigham E. F & Houston J.F. Financial Management, Thomson Publications, 9 th
edition, 2010. 5. M. Pandey, Financial Management, Vikas Publishing House, 10th edition, 2010. 6. M. Y. Khan and P. K. Jain, Financial Management Text and Problems, Tata
McGraw Hill Publishing Co, 2011. 7. Website of IDBI Related to Project Finance.
HUMAN RESOURSE MANAGEMENT
AMBT3931- ENTREPRENEURSHIP DEVELOPMENT
OBJECTIVE:
• To instill a spirit of entrepreneurship among the student participants.
• To develop and strengthen entrepreneurial quality and motivation in students.
• To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively
• Need, Problems & Development of Rural Entrepreneurship
UNIT I ENTREPRENEURAL COMPETENCE Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality - Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur. ( 9 Hours) UNIT II ENTREPRENEURAL ENVIRONMENT Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services - Central and State Government Industrial Policies and Regulations - International Business. ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3931 ENTREPRENEURSHIP DEVELOPMENT
3 0 0 3 3
UNIT III BUSINESS PLAN PREPARATION Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria. ( 9 Hours) UNIT IV LAUNCHING OF SMALL BUSINESS Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection - Growth Strategies - Product Launching – Incubation, Venture capital, IT startups. ( 9 Hours) UNIT V MANAGEMENT OF SMALL BUSINESS Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business Units- Effective Management of small Business. ( 9 Hours) OUTCOME: CO1 Students will gain knowledge and skills needed to run a business.
CO2 Small Enterprises their Characteristics, Rationale, Objectives & Scope
CO3 Factors affecting Entrepreneurial growth
CO4 Institutional Finance assistance available to Entrepreneurs for setting up an enterprise and Concept of Venture Capital and Various Evaluation Methods CO5 Effective ways to launch and manage small business
REFERENCES:
1. Hisrich, Entrepreneurship, Edition 9, Tata McGraw Hill, New Delhi, 2014 2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New
Delhi, (Revised Edition) 2013. 3. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms &
Praxis, Biztrantra, 2nd Edition ,2005 4. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and
Reviews, Tata McGraw-Hill, 1996. 5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House,
Chennai 1997. 6. Arya Kumar. Entrepreneurship. Pearson, 2012. 7. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective.
Cengage, 2012
AMBT3932- INDUSTRIAL RELATIONS AND LABOUR WELFARE
OBJECTIVE:
• To explore contemporary knowledge and gain a conceptual understanding of industrial relations
• Give students insight into the IR scenario in India To equip students with important provisions of various labour laws
• Make students understand important laws governing IR
• Create understanding about role of Govt., society and trade union in IR
. UNIT I INDUSTRIAL RELATIONS Concepts – Importance – Industrial Relations problems in the Public Sector – Growth of Trade Unions – Codes of conduct. ( 9 Hours) UNIT II INDUSTRIAL CONFLICTS Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government
Machinery – Conciliation – Arbitration – Adjudication. ( 9 Hours) UNIT III LABOUR WELFARE Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare Measures – Labour – Welfare Funds – Education and Training Schemes. ( 9 Hours) UNIT IV INDUSTRIAL SAFETY Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – Occupational Hazards – Diseases – Psychological problems – Counseling – Statutory Provisions. ( 9 Hours) UNIT V WELFARE OF SPECIAL CATEGORIES OF LABOUR Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Differently abled Labour –BPO & KPO Labour - Social Assistance – Social Security – Implications. ( 9 Hours) OUTCOME: CO1 Students will know how to resolve industrial relations and human relations problems.
CO2 Identify ways to promote welfare of industrial labour
CO3 Learn Objectives, principals of labour welfare, Duties of welfare officer
CO4 Elaborate on the industrial safety and procedures
CO5 Understand the various welfare schemes special categories of labour
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3932 INDUSTRIAL RELATIONS
AND LABOUR WELFARE
3 0 0 3 3
REFERENCES : 1. Mamoria C.B., Sathish Mamoria, Gankar, Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi, 2012. 2. Arun Monappa, Ranjeet Nambudiri, Patturaja Selvaraj. Industrial relations & Labour Laws. Tata McGraw Hill. 2012. 3. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., New Delhi, 2007. 4. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2007. 5. Srivastava, Industrial Relations and Labour laws, Vikas, 2007. 6. P.N.Singh, Neeraj Kumar. Employee relations Management. Pearson. 2011. 7. P.R.N Sinha, Indu Bala Sinha, Seema Priyardarshini Shekhar. Industrial Relations, Trade Unions and Labour Legislation. Pearson. 2004
AMBT3933- LABOUR LEGISLATIONS
OBJECTIVE:
• To have a broad understanding of the legal principles governing the employment relationship at individual and collective level.
• To familarise the students to the practical problems inherent in the implementation of labour statutes.
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3933 LABOUR LEGISLATIONS
3 0 0 3 3
Contained in the following acts are to be studied. Periods 1. The Factories Act, 1948 3 2. The Trade Unions Act, 1926 4 3. The Payment of Wages Act, 1936 3 4. The Minimum Wages Act, 1948 2 5. The Industrial Disputes Act, 1947 5 6. The Workmen’s Compensation Act, 1923 2 7. The Payment of Gratuity Act, 1972 343 8. The Payment of Bonus Act, 1965 3
9. The Employee’s Provident Fund & Misc. Act, 1952 3 10. The Employees State Insurance Act, 1948 4 11. The Industrial Employment (Standing Orders) Act, 1946 3 12. The Apprentices Act, 1961 2 13. The Equal Remuneration Act, 1976 2 14. The Maternity Benefit Act, 1961 2 15. Contract Labour Regulations and Abolition Act, 1970 2 16. The Child Labour Prevention and Regulation Act, 1986 2 OUTCOMES: CO1 To appreciate the application of labour laws. CO2 Legal Provision relating to a) Wages b) Working Conditions and Labour Welfare c) Industrial Relations d) Social Security CO3 Understanding of laws pertaining to employees
CO4 Knowledge on contract and child labour regulations
CO5 Provisions relating to the Equal Remuneration
REFERENCES : 1. P.K. Padhi, Industrial Laws, PHI, 2008. 2. Kapoor N. D , Elements of Mercantile Law, Sultan Chand, 2008 3. Tax Mann, Labour Laws, 2008. 4. D. R. N. Sinha, Indu Balasinha & Semma Priyadarshini Shekar, Industrial Relation,Trade unions and Labour Legislation, 2004. 5. Arun Monappa, Ranjeet Nambudiri, Patturaja Selvaraj. Industrial relations & Labour Laws. Tata McGraw Hill. 2012 6. Srivastava, Industrial Relations and Labour laws, Vikas, 2007. 7. Respective Bare Acts.
AMBT3934 - MANAGERIAL BEHAVIOUR AND EFFECTIVENESS
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
OBJECTIVE:
• To examine managerial styles in terms of concern for production and concern for people.
• To assess different systems of management and relate these systems to organisational characteristics
. UNIT I DEFINING THE MANAGERIAL JOB Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in Managerial Jobs – Effective and Ineffective Job behaviour – Functional and level differences in Managerial Job behaviour. ( 9 Hours) UNIT II DESIGNING THE MANAGERIAL JOB Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Development – Pay and Rewards – Managerial Motivation – Effective Management Criteria – Performance Appraisal Measures – Balanced Scorecard - Feedback – Career Management – Current Practices. ( 9 Hours) UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS Definition – The person, process, product approaches – Bridging the Gap – Measuring Managerial Effectiveness – Current Industrial and Government practices in the Management of Managerial Effectiveness- the Effective Manager as an Optimizer. ( 9 Hours) UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS Organisational Processes – Organisational Climate – Leader – Group Influences – Job Challenge – Competition – Managerial Styles. ( 9 Hours) UNIT V DEVELOPING THE WINNING EDGE Organisational and Managerial Efforts – Self Development – Negotiation Skills – Development of the Competitive Spirit – Knowledge Management – Fostering Creativity and innovation. ( 9 Hours) OUTCOME: CO1 Students will gain knowledge about appropriate style of managerial behaviour CO2 Understand professional challenges that managers face in various organization CO3 students understand the emerging ideas and practices in the field of management CO4 Develop the concepts of managerial effectiveness.
CO5 Enable and foster Creativity and innovation.
AMBT3934 MANAGERIAL BEHAVIOUR AND EFFECTIVENESS
3 0 0 3 3
REFERENCES: 1. Peter Drucker, Management, Harper Row, 2006. 2. Milkovich and Newman, Compensation, McGraw-Hill International, 2013. 3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson 2012. 4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2015. 5. Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley 3rd edition,2006. 6. T.V.Rao,Appraising and Developing Managerial Performance, Excel Books,2002. 7. R.M.Omkar, Personality Development and Career Management, S.Chand 1stedition,2008. 8. Richard L.Daft, Leadership, Cengage, 1 st Indian Reprint 2008.
AMBT3935- ORGANISATIONAL THEORY, DESIGN AND DEVELOPMENT OBJECTIVE:
• Aims to give a broad theoretical and practical understanding of key concepts
• Knowledge on key issues in managing organisational changes.
• To learn how an organization can be designed and developed to deal with the challenges from environment, technology, and its own processes
UNIT I ORGANISATION & ITS ENVIRONMENT UNIT I Meaning of Organisation – Need for existence - Organisational Effectiveness – Creation of Value – Measuring Organisational Effectiveness – External Resources Approach, Internal Systems Approach and Technical approach - HR implications. ( 9 Hours) UNIT II ORGANIZATIONAL DESIGN Organizational Design – Determinants – Components – Types - Basic Challenges of design – Differentiation, Integration, Centralization, Decentralization, Standardization, Mutual adjustment- Mechanistic and Organic Structures- Technological and Environmental Impacts on Design- Importance of Design – Success and Failures in design - Implications for Managers. ( 9 Hours) UNIT III ORGANISATIONAL CULTURE
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3935 ORGANISATIONAL THEORY, DESIGN AND DEVELOPMENT
3 0 0 3 3
Understanding Culture – Strong and Weak Cultures – Types of Cultures – Importance of Culture - Creating and Sustaining Culture - Culture and Strategy - Implications for practicing Managers. ( 9 Hours) UNIT IV ORGANISATIONAL CHANGE Meaning – Forces for Change - Resistance to Change – Types and forms of change – Evolutionary and Revolutionary change – Change process -Organisation Development – HR functions and Strategic Change Management - Implications for practicing Managers. ( 9 Hours) UNIT V ORGANISATION EVOLUTION AND SUSTENANCE Organizational life cycle – Models of transformation – Models of Organizational Decision making – Organizational Learning – Innovation, Intrapreneurship and Creativity-HR implications. ( 9 Hours) OUTCOME: CO1 Students will be able to analyze organizations more accurately and deeply by applying organization theory CO2 students understand HR implications of organizational strategies CO3 Understand the various change process
CO4 Discuss the various cultures in the organization
CO5 Analyze the Intrapreneurship and Creativity-HR implications REFERENCES: 1. Thomson G. Cummings and Christopher G. Worley, Organisational development and Change, Cengage, 9th edition 2011 2. Robbins Organisation Theory; Structure Design & Applications, Prentice Hall of India, 2009. 3. Bhupen Srivastava, Organisational Design and Development: Concepts application, Biztantra , 2010. 4. Robert A Paton, James Mc Calman, Change Management, A guide to effective implementation,Response Books, 2012. 5. Adrian Thorn Hill, Phil Lewis, Mike Mill more and Mark Saunders, Managing Change -A Human Resource Strategy Approach, Wiley, 2010. 6. Gareth R.Jones, Organisational Theory, Design & Change, Pearson Education, 6th Edition 2011. 7. Richard L. Daft, Understanding theory & Design of Organisations, Cengage, Western, 10th Edition, 2012.
AMBT3936- STRATEGIC HUMAN RESOURCE MANAGEMENT
OBJECTIVE:
• To help students understand the transformation in the role of HR functions from being a support function to strategic function
• Understand the various terms used to define strategy & its process
• Understand HR strategies in Indian & global perspective
UNIT I HUMAN RESOURCE DEVELOPMENT Meaning – Strategic framework for HRM and HRD – Vision, Mission and Values – Importance – Challenges to Organisations – HRD Functions - Roles of HRD Professionals - HRD Needs Assessment - HRD practices – Measures of HRD performance – Links to HR, Strategy and Business Goals – HRD Program Implementation and Evaluation – Recent trends – Strategic Capability , Bench Marking and HRD Audit. ( 9 Hours) UNIT II E-HRM e- Employee profile– e- selection and recruitment - Virtual learning and Orientation – e - training and development – e- Performance management and Compensation design – Development and Implementation of HRIS – Designing HR portals – Issues in employee privacy – Employee surveys online. ( 9 Hours) UNIT III CROSS CULTURAL HRM Domestic Vs International HRM - Cultural Dynamics - Culture Assessment - Cross Cultural Education and Training Programs – Leadership and Strategic HR Issues in International Assignments - Current challenges in Outsourcing, Cross border Mergers and Acquisitions - Repatriation etc - Building Multicultural Organisation - International Compensation. ( 9 Hours) UNIT IV CAREER & COMPETENCY DEVELOPMENT Career Concepts – Roles – Career stages – Career planning and Process – Career development Models– Career Motivation and Enrichment –Managing Career plateaus- Designing Effective Career Development Systems – Competencies and Career Management – Competency Mapping Models – Equity and Competency based Compensation. ( 9 Hours) UNIT V EMPLOYEE COACHING & COUNSELING
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3936 STRATEGIC HUMAN
RESOURCE MANAGEMENT
3 0 0 3 3
Need for Coaching – Role of HR in coaching – Coaching and Performance – Skills for Effective Coaching – Coaching Effectiveness– Need for Counseling – Role of HR in Counseling - Components of Counseling Programs – Counseling Effectiveness – Employee Health and Welfare Programs – Work Stress – Sources - Consequences – Stress Management Techniques.- Eastern and Western Practices - Self Management and Emtional Intelligence. ( 9 Hours) OUTCOME: CO1 Analyse problems and develop managerial solutions to employment relations problems at both national and workplace level. CO2 Demonstrate the application of problem solving and evaluation skills in HRM through exercises and case study work CO3 Communicate knowledge of SHRM and employment relations in both written and verbal formats reactive to both audience and purpose. CO4 Investigate and communicate the professional values of HRM including the ethical problems inherent in HRM professionals, including managers and consultants CO5 Understand the various Components of Counseling Programs
REFERENCES :
1. Randy L. Desimone, Jon M. Werner – David M. Mathis, Human Resource Development, Cengage Learning, Edition 6, 2012.
2. Paul Boselie. Strategic Human Resource Management. Tata McGraw Hill. 2012. 3. Jeffrey A Mello, Strategic Human Resource Management, Cengage,
Southwestern 2007. 4. Robert L. Mathis and John H. Jackson, Human Resource Management,
Cengage, 2007. 5. Monir Tayeb. International Human Resource Management. Oxford. 2007 6. Randall S Schuler and Susan E Jackson. Strategic Human Resource
Management. Wiley India. 2nd edition 7. McLeod. The Counsellor’s workbook. Tata McGraw Hill. 2011
SYSTEM MANAGEMENT
AMBT3937 - ADVANCED DATABASE MANAGEMENT SYSTEM
OBJECTIVES :
• To understand the various advanced databases used in the organization
• To enable students with knowledge of distributed databases
• To be aware of recent trends in database management. . UNIT I INTRODUCTION DBMS Models - Multimedia Databases, Parallel Databases, embedded, web, spatial, temporal databases, Virtualization, Active Databases - Embedded databases - Web databases. ( 9 Hours) UNIT II DATABASE IMPLEMENTATION Query Processing basics and optimization – Heuristic Optimization – Transactions Models – Concurrency Control – Recovery – Security and Authorization – Storage – Indexing and Hashing – ISAM – B-Trees – Kd Trees – X Trees – Dynamic Hashing. ( 9 Hours) UNIT III DISTRIBUTED DATABASES Distributed Databases – Queries – Optimization Access Strategies – Distributed Transactions Management – Concurrency Control – Reliability ( 9 Hours) UNIT IV OBJECT ORIENTED DATABASES Object Oriented Concepts – Data Object Models –Object Oriented Databases – Issues in OODBMS - Object Oriented Relational Databases – Object Definition Languages – Object Query Languages ( 9 Hours) UNIT V EMERGING TRENDS Data Mining – Data warehousing – Star, Snowflake, Fact Constellation; open source database systems, Scripting Language, JDBC, ODBC ( 9 Hours) OUTCOMES : CO1 Awareness of database models
CO2 Implementation of database models
CO3 Knowledge of database technologies CO4 Understand object oriented database
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3937 ADVANCED DATABASE
MANAGEMENT SYSTEM
3 0 0 3 3
CO5 Imply the emerging trends in software
REFERENCES : 1. Peter Rob, Carlos Coronel, Database System and Design, Implementation and Management,8th edition, Cengage, 2. Ramez Elmasri and Shamkant B. Navethe,Fundamentals of Database Systems,7th edition , Pearson Education, 2015. 3. Jeffrey A Hoffer et al, Modern Database Management, 12th Edition, Pearson Education, 2016, 4. Abraham Silberchatz, Henry F. Korth and S.Sudarsan, Database System Concepts, 6th Edition, McGraw-Hill, 2015. 5. Thomas M. Connolly and Carolyn E. Begg, Database Systems – A Practical Approach to Design, Implementation and Management, 6 th edition, Pearson Education, 2015. 6. Jefrey D. Ullman and Jenifer Widom, A First Course in Database Systems, 3 rd edition, Pearson Education Asia, 2013. 7. Stefano Ceri and Giuseppe Pelagatti, Distributed Databases Principles and Systems, McGraw-Hill International Editions, 2008. 8. Rajesh Narang, Object Oriented Interfaces and Databases, 1st edition ,Prentice Hall of India, 2004. 9. Mark L.Gillenson & el, Introduction to database management, 2 nd edition, Wiley India Pvt. Ltd, 2012 10. Charkrabarti, Advanced Database Management Systems, Wiley India Pvt Ltd, 2011
AMBT3938- DATAMINING FOR BUSINESS INTELLIGENCE
OBJECTIVES :
• To know how to derive meaning form huge volume of data and information
• To understand how knowledge discovering process is used in business decision making
• To know applications of Data Mining in business
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3938 DATAMINING FOR
BUSINESS INTELLIGENCE
3 0 0 3 3
UNIT I INTRODUCTION Data mining, Text mining, Web mining, Spatial mining, Process mining, BI process- Private and Public intelligence, Strategic assessment of implementing BI ( 9 Hours) UNIT II DATA WAREHOUSING Data ware house – characteristics and view - OLTP and OLAP - Design and development of data warehouse, Meta data models, Extract/ Transform / Load (ETL) design ( 9 Hours) UNIT III DATA MINING TOOLS, METHODS AND TECHNIQUES Regression and correlation; Classification- Decision trees; clustering –Neural networks; Market basket analysis- Association rules-Genetic algorithms and link analysis, Support Vector Machine, Ant Colony Optimization ( 9 Hours) UNIT IV MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS OPPORTUNITIES Business intelligence software, BI on web, Ethical and legal limits, Industrial espionage, modern techniques of crypto analysis, managing and organizing for an effective BI Team. ( 9 Hours) UNIT V BI AND DATA MINING APPLICATIONS Applications in various sectors – Retailing, CRM, Banking, Stock Pricing, Production, Crime, Genetics, Medical, Pharmaceutical. ( 9 Hours) OUTCOMES : CO1 Big Data Management CO2 Appreciate the techniques of knowledge discovery for business applications CO3 Understand the issues related to business intelligence implementation CO4 Learn the various data mining tools and methods
CO5 Knowledge on modern information technology and its business Opportunities
REFERENCES :
1. Jaiwei Ham and Micheline Kamber, Data Mining concepts and techniques, Kauffmann Publishers 3 rd edition, 2011
2. Efraim Turban, Ramesh Sharda, Jay E. Aronson and David King, Business Intelligence, 3 rd edition,Prentice Hall, 2014.
3. W.H.Inmon, Building the Data Warehouse, fourth edition Wiley India pvt. Ltd. 2005.
4. Ralph Kimball and Richard Merz, The data warehouse toolkit, John Wiley, 2005. 5. Michel Berry and Gordon Linoff, Mastering Data mining, John Wiley and Sons
Inc, 3nd Edition, 2011 6. Michel Berry and Gordon Linoff, Data mining techniques for Marketing, Sales and
Customer support, John Wiley, 3 rd edition 2011 7. G. K. Gupta, Ïntroduction to Data mining with Case Studies, Prentice hall of India,
2014.
8. Giudici, Applied Data mining – Statistical Methods for Business and Industry, John Wiley. 2009
9. Elizabeth Vitt, Michael Luckevich Stacia Misner, Business Intelligence, Microsoft, 2011
10. Michalewicz Z., Schmidt M. Michalewicz M and Chiriac C, Adaptive Business Intelligence, Springer – Verlag, edition 2016
11. Galit Shmueli, Nitin R. Patel and Peter C. Bruce, Data Mining for Business Intelligence – Concepts, Techniques and Applications Wiley, India ,3rd edition, 2016
AMBT3939- ENTERPRISE RESOURCE PLANNING
OBJECTIVES :
• To understand the business process of an enterprise
• To grasp the activities of erp project management cycle
• To understand the emerging trends in erp developments
UNIT I INTRODUCTION Overview of enterprise systems – Evolution - Risks and benefits - Fundamental technology - Issues to be consider in planning design and implementation of cross functional integrated ERP systems. ( 9 Hours)
UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES Overview of ERP software solutions- Small, medium and large enterprise vendor solutions, BPR, and best business practices - Business process Management, Functional modules. ( 9 Hours) UNIT III ERP IMPLEMENTATION Planning Evaluation and selection of ERP systems - Implementation life cycle - ERP implementation, Methodology and Frame work- Training – Data Migration.
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3939 ENTERPRISE RESOURCE PLANNING
3 0 0 3 3
People Organization in implementation-Consultants, Vendors and Employees. ( 9 Hours)
UNIT IV POST IMPLEMENTATION Maintenance of ERP- Organizational and Industrial impact; Success and Failure factors of ERP Implementation. ( 9 Hours)
UNIT V EMERGING TRENDS ON ERP Extended ERP systems and ERP add-ons -CRM, SCM, Business analytics- Future trends in ERP systems-web enabled, Wireless technologies, cloud computing. ( 9 Hours)
OUTCOMES CO1 understand the cross functional integration aspects of a busines CO2 Knowledge of ERP implementation cycle CO3 Awareness of core and extended modules of ERP CO4 Developing the Erp Solutions And Functional Modules
CO5 Understand the Extended ERP systems and ERP add-ons -CRM
REFERENCES : 1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2008. 2. Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information System, Wiley India, 2012 3. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008 4. Alexis Leon, Enterprise Resource Planning, third edition, Tata McGraw-Hill, 2014. 5. Mahadeo Jaiswal and Ganesh Vanapalli, first edition,ERP Macmillan India, 2013 6. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, second edition Prentice Hall of India, 2009. 7. Summer, ERP, Pearson Education, 2016
AMBT3940- SOFTWARE PROJECT MANAGEMENT AND
QUALITY
OBJECTIVES:
• To understand different aspects of Software Project Management as an important field of practice under IT Management
• To learn tools and techniques of Software Project Management
• To understand importance of, and learning techniques to ensure, software quality To learn to use a Software Package for Software Project Management UNIT I PROJECT MANAGEMENT OVERVIEW What is Project and Project Management, Various phase of Project Management, Project Stakeholders, Project Management Organisation (PMO);Roles and Responsibilities of Project Manager. Brief introduction to various process models - Waterfall, RAD, V, Spiral, Incremental, Prototyping,Agile– SCRUM, Extreme Programming (XP) and Kanban Project Initiation - Project Charter; Statement of Work (SoW) ( 9 Hours) UNIT II PROJECT PLANNING Project Planning Activities- Project Scope, Work Breakdown Structures (WBS), Software estimation methodologies - COCOMO Model and Function Point Project Scheduling Techniques – Program Evaluation and Review Technique (PERT), Gantt Chart and Critical Path Method (CPM) ( 9 Hours) UNIT III PROJECT TRACKING Monitoring and Control, Project Status Reporting; Project Metrics; Earned Value Analysis (EVA); Project Communication Plan & Techniques; Steps for Process Improvement. Risk Management: Concepts of Risks and Risk Management; Risk Management Activities; Effective Risk Management; Risk Categories; Aids for Risk Identification; Potential Risk Treatments; Risk Components and Drivers; Risk Prioritization. ( 9 Hours) UNIT IV PROJECT CLOSURE Project Closure Analysis, Lesson Learnt Software Quality Assurance-Software Quality Assurance Activities; Software Qualities; Software Quality Standards – ISO Standards for Software Organization, Capability Maturity Model (CMM), Comparison between ISO 9001 & SEI CMM, Other Standards. ( 9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3940 SOFTWARE PROJECT
MANAGEMENT AND QUALITY
3 0 0 3 3
UNIT V AGILE PROJECT MANAGEMENT WITH SCRUM Agile Manifesto and Agile Principles Agile Scrum - Purpose, Values, Scrum Framework, Scrum Roles – Product Owner, Scrum Master & Team, Scrum Events – Sprint Planning, Daily Scrum/Stand-up Meeting, Sprint Review, Sprint Retrospective, Scrum Artefacts – Product Backlog, Sprint Backlog, Increment and Definition of Done (DoD), Agile estimation – Story Point ( 9 Hours) OUTCOME: CO1 Manage different phases of Software Project Management CO2 Identify Risk and create risk mitigation plan CO3 Apply software quality assurance for better quality software delivery CO4 knowledge on Project tracking
CO5 Understand the usage of Agile Manifesto and Agile Principles
REFERENCES:
1. Bob Hughes and Mike Cotterell, Software Project Management, Tata McGraw Hill, 5thEdition
2. Jalote, “Software Project Management in Practice”, Pearson Education 3. Ramesh, Gopalaswamy, "Managing Global Projects", Tata McGraw Hill 4. Ken Schwaber, Agile Project Management with Scrum, Microsoft Press 5. Mike Cohn, Agile Estimating & Planning, Pearson 6. Royce, “Software Project Management”, Pearson Education, 1999.
ONLINE RESOURCES:
• http://agilemanifesto.org/
• https://www.scrum.org/Resources/What-is-Scrum
• http://www.scrumguides.org/scrum-guide.html#purpose
AMBT3941- E- BUSINESS MANAGEMENT
OBJECTIVES:
• To appreciate e-Business as a significant business segment of the future
• To develop capacity to initiate/lead an e-business venture/ business segment
• To understand principles of e-business at conceptual level
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3941 E- BUSINESS MANAGEMENT
3 0 0 3 3
UNIT I INTRODUCTION TO e-BUSINESS e-business,e-businessvse-commerce,Economicforces–advantages–myths–e-business models, design, develop and manage-business, Web2.0andSocialNetworking,Mobile Commerce, S-commerce. ( 9 Hours) UNIT II TECHNOLOGY INFRASTRUCTURE Internet and World Wide Web, internet protocols- FTP, intranet and extranet, Cloud Service Models – SAAS, PAAS, IAAS, Cloud Deployment Models – Public Cloud, Private Cloud, Hybrid Cloud, Auto-Scaling in the Cloud, Internet information publishing technology- basics of web server hardware and software ( 9 Hours) UNIT III BUSINESS APPLICATIONS Consumer oriented e-business–e-tailing and models-Marketing on web–advertising, e-mail marketing, affiliated programs - e-CRM; online services, Business oriented e-business, e- governance, EDI on the internet, Delivery management system, Web Auctions, Virtual communities and Web portals–social media marketing ( 9 Hours) UNIT IV e-BUSINESS PAYMENTS AND SECURITY E-payments -Characteristics of payment of systems, protocols, e-cash, e-cheque, e-Wallets and Micro payment systems- internet security–cryptography –security protocols–network security.
( 9 Hours)
UNIT V LEGAL AND PRIVACY ISSUES Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection, cyber laws, contracts and warranties, Taxation and encryption policies. ( 9 Hours) OUTCOMES:
CO1 Explain the concept of e-Business Architecture & enabling technologiesinformation distribution and messaging Technologies CO2 Apply the e-Business Strategy into Action and faces the challenges & the legal issues CO3 Understand the e-Business Models , e-Marketing, e-CRM & Internet advertising for the e-Business CO4 Develop the business application
CO5 Learn the e-cash, e-cheque, e-Wallets and Micro payment systems
REFERENCES 1. Harvey M. Deitel, Paul J.Deitel, Kate Steinbuhler, e-business and e-commerce for managers, Pearson, 2011. 2.EfraimTurban,JaeK.Lee,DavidKing,TingPengLiang,DeborrahTurban,ElectronicCommer ce– Amanagerial perspective, Pearson Education Asia,2010. 3. Kelly Goetsch - e Commerce in the Cloud, O Reilly Media,2014. 4. Parag Kulkarni, Sunita Jahirabad kao, Pradeep Chande, ebusiness, Oxford University
Press, 2012. 5. Hentry Chan &el, E-Commerce–fundamentals and Applications, Wiley India Pvt Ltd, 2007. 6.GaryP.Schneider,Electroniccommerce,Thomsoncoursetechnology,Fourthannualedition, 2007 7. Bharat Bhasker, Electronic Commerce, Framework technologies and Applications, 3rd Edition.Tata McGraw Hill Publications, 2009 8. Kamlesh K. Bajajand DebjaniNag, Ecommerce- the cutting edge of Business, Tata McGraw Hill Publications, 7threprint, 2009. 9. Kalakotaet al, Frontiers ofElectronicCommerce,AddisonWesley,2004 10. Micheal Papaloelon and Peter Robert, e-business, Wiley India, 2006. 11. Michael Miller, Cloud Computing: Web-Based Applications That Change the Way You
Work and Collaborate Online, Que Publishing, 2009
OPERATIONS MANAGEMENT
AMBT3942- LOGISTICS MANAGEMENT
OBJECTIVE :
• To get acquainted with dimensions of logistics management
• To learn the need and importance of logistics in product flow.
• To introduce basic operational aspects i.e. procedure, documentations & related legal aspects of global logistics
UNIT I INTRODUCTION Definition and Scope of Logistics – Functions & Objectives – Customer Value Chain – Service Phases and attributes – Value added logistics services – Role of logistics in Competitive strategy – Customer Service (9 Hours) UNIT II DISTRIBUTION CHANNELS AND OUTSOURCING LOGISTICS Distribution channel structure - channel members, channel strategy, role of logistics and support in distribution channels. Logistics requirements of channel members. Logistics outsourcing – catalysts, benefits, value proposition. Third and fourth party logistics. Selection of service provider. (9 Hours) UNIT III TRANSPORTATION AND PACKAGING
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3942 LOGISTICS MANAGEMENT
3 0 0 3 3
Transportation System – Evolution, Infrastructure and Networks. Freight Management – Vehicle Routing – Containerization. Modal Characteristics, Inter-modal Operators and Transport Economies. Packaging- Design considerations, Material and Cost. Packaging as Unitisation. Consumer and Industrial Packaging. (9 Hours) UNIT IV PERFORMANCE MEASUREMENT AND COSTS Performance Measurement – Need, System, Levels and Dimensions. Internal and External Performance Measurement. Logistics Audit. Total Logistics Cost – Concept, Accounting Methods. Cost – Identification, Time Frame and Formatting. (9 Hours) UNIT V CURRENT TRENDS Logistics Information Systems – Need, Characteristics and Design. E-Logistics – Structure and Operation. Logistics Resource Management eLRM. Automatic Identification Technologies. Reverse Logistics – Scope, design and as a competitive tool. Global Logistics – Operational and Strategic Issues, ocean and air transportation. Strategic logistics planning. Green Logistics
(9 Hours) OUTCOME : CO1 Acquired knowledge on concepts of logistics management and physical distribution CO2 Students gained knowledge on inventory control techniques and stores keeping CO3 Students learnt supply chain management needs and methods CO4 Acquired knowledge on Supply Chain Performance Drivers CO5 Understand the Internal and External Performance Measurement. Logistics Audit
REFERENCES : 1. Bowersox Donald J, Logistics Management – The Integrated Supply Chain Process, Tata McGraw Hill,3rd edition 2016 2. Sople Vinod V, Logistics Management – The Supply Chain Imperative, Pearson Education, 3rd Edition, 2012. 3. Coyle et al., The Management of Business Logistics, Cengage Learning, 7th Edition, 2004. 4. Ailawadi C Sathish & Rakesh Singh, Logistics Management, PHI, 2011. 5. Bloomberg David J et al., Logistics, Prentice Hall India, 2005. 6. Ronald H. Ballou, Business Logistics and Supply Chain Management, Pearson Education, 5th Edition, 2007.
AMBT3943- MATERIALS MANAGEMENT
OBJECTIVE :
• To make the students to understand the production function, process and plant design, Planning functions, Material Planning and Layout and Scheduling.
• To enable students to choose appropriate statistical techniques for improving processes and write reports to management describing processes and recommending ways to improve them.
• To familiarize students with the design, planning and control of an organization’s processes with the objective of creating and delivering products & services to customers and improving process & supply chain performance
UNIT I INTRODUCTION Operating environment-aggregate planning-role, need, strategies, costs techniques, approaches-master scheduling-manufacturing planning and control system-manufacturing resource planning-enterprise resource planning-making the production plan (9 Hours) UNIT II MATERIALS PLANNING Materials requirements planning-bill of materials-resource requirement planning-manufacturing resource planning-capacity management-scheduling orders-production activity control-codification. (9 Hours) UNIT III INVENTORY MANAGEMENT Policy Decisions–objectives-control -Retail Discounting Model, Newsvendor Model; EOQ and EBQ models for uniform and variable demand With and without shortages -Quantity discount models. Probabilistic inventory models. (9 Hours) UNIT IV PURCHASING MANAGEMENT Establishing specifications-selecting suppliers-price determination-forward buying-mixed buying strategy-price forecasting-buying seasonal commodities-purchasing under uncertainty-demand management-price forecasting-purchasing under uncertainty-purchasing of capital equipment-
international purchasing (9 Hours) UNIT V WAREHOUSE MANAGEMENT Warehousing functions – types - Stores management-stores systems and procedures-incoming materials control-stores accounting and stock verification-Obsolete, surplus and scrap-value analysis-material handling-transportation and traffic management -operational efficiency-productivity-cost effectiveness-performance measurement (9 Hours) OUTCOME :
CO1 Demonstrate the concepts in operations management which yield a competitive advantage through operational excellence CO2 Design Facility Planning and Project Management through various. CO3 Perform work and method study to improve the production process. CO4 Apply the concepts related to Materials management and inventory management tool in an organisation.
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3943 MATERIALS MANAGEMENT
3 0 0 3 3
CO5 Describe the role of material handling and store keeping REFERENCES : 1. J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive, Materials Management, Pearson, 2012. 2. P. Gopalakrishnan, Purchasing and Materials Management, Tata McGraw Hill, 2012 3. A.K.Chitale and R.C.Gupta, Materials Management, Text and Cases, PHI Learning, 2nd Edition, 2006 4. A.K.Datla, Materials Management, Procedure, Text and Cases, PHI Learning, 2nd Edition,
2006 5. Ajay K Garg
, Production and Operations Management, Tata McGraw Hill , 2012 6. Ronald H. Ballou and Samir K. Srivastava, Business Logistics and Supply Chain Management, Pearson education, Fifth Edition 7. S. N. Chary, Production and Operations Management, Tata McGraw Hill , 2012
AMBT3944- PRODUCT DESIGN
OBJECTIVE:
• The goal of the course is to give an introduction to multidisciplinary aspects of product development and innovation.
• Students will familiarize themselves with basic methodology and tools that can be used in product development projects.
• Equip students with Practical problems in cooperation with companies in order to simulate real product development situations
UNIT I INTRODUCTION Defining Product, Types of products. Product development – characteristics, duration and cost, challenges. Development Process: Generic Process- Adapting to product types. Evaluation – decay curve – cost expenditure curve. (9 Hours) UNIT II PRODUCT PLANNING
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3944 PRODUCT DESIGN
3 0 0 3 3
Product Planning Process – Steps. Opportunity identification – breakdown structure- product development charter. Product Life Cycle. Technology Life Cycle - Understanding Customer Needs - Disruptive Technologies- Product Specification - Concept Generation – Activity- Steps- Techniques. (9 Hours) UNIT III PRODUCT CONCEPT Concept Selection – Importance, Methodology, concept Screening, Concept Scoring. Concept Testing. Product Architecture- Definition, Modularity, implication, Establishment, Delayed Differentiation, Platform Planning. (9 Hours) UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust Design- Design for X-failure rate curve-product use testing-Collaborative Product development- Product development economics-scoring model- financial analysis. (9 Hours) UNIT V PATENTS Defining Intellectual Property and Patents, Patent Searches and Application, Patent Ownership
and Transfer, Patent Infringement, New Developments and International Patent Law. (9 Hours) OUTCOME CO1 Understand the technical and business aspects of the product development process CO2 Able to understand product functional decomposition CO3 Able to understand ethical issues in product development
CO4 Developing industrial design and designing tools
CO5 Brief outline on patents . REFERENCES : 1. Karl T. Ulrich, Steven D. Eppinger, Anita Goyal Product Design and Development, Tata McGraw – Hill, Fourth Edition, reprint 2009. 2. Kenneth B.Kahn, New Product Planning, Sage, 2nd Edition 2011.
AMBT3945- PROJECT MANAGEMENT
OBJECTIVE:
• student will learn how operations and project management skills will help them contribute to the bottom line of an organization.
• The student will study methods to select, plan, and execute projects, analyze and improve organizational processes, manage quality, make optimal capacity decisions in supply chains, and develop production and inventory plans and schedules..
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3945 PROJECT MANAGEMENT
3 0 0 3 3
UNIT I INTRODUCTION TO PROJECT MANAGEMENT Project Management – Definition –Goal - Lifecycles. Project Selection Methods. Project Portfolio Process – Project Formulation. Project Manager – Roles- Responsibilities and Selection – Project Teams. (9 Hours) UNIT II PLANNING AND BUDGETING The Planning Process – Work Break down Structure – Role of Multidisciplinary teams. Budget the Project – Methods. Cost Estimating and Improvement. Budget uncertainty and risk management. (9 Hours) UNIT III SCHEDULING & RESOURCE ALLOCATION PERT & CPM Networks - Crashing – Project Uncertainty and Risk Management – Simulation – Gantt Charts – Expediting a project – Resource loading and leveling. Allocating scarce resources – Goldratt’s Critical Chain. (9 Hours) UNIT IV CONTROL AND COMPLETION The Plan-Monitor-Control cycle – Data Collecting and reporting – Project Control – Designing the control system. Project Evaluation, Auditing and Termination. (9 Hours) UNIT V PROJECT ORGANISATION & CONFLICT MANAGEMENT Formal Organisation Structure – Organisation Design – Types of project organizations. Conflict – Origin & Consequences. Managing conflict – Team methods for resolving conflict. (9 Hours) OUTCOME:
CO1 Select alternative projects among often competing objectives using multiple criteria decision making techniques. CO2 Develop project plans including schedules and budgets using project management software. CO3 Develop inventory management plans for items within an organizations inventory CO4 Knowledge on Data Collecting and reporting
CO5 understand the scheduling & resource allocation process
REFERENCES :
1. Clifford Gray and Erik Larson, Project Management, Tata McGraw Hill Edition, 6e,2014. 2. John M. Nicholas, Project Management for Business and Technology - Principles and
Practice, Second Edition, Pearson Education,5th Edition 2016 3. Gido and Clements, Successful Project Management, sixth Edition, Cengage, 2015. 4. Harvey Maylor, Project Management, Fourth Edition, Pearson Education, 2010
5. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008. 6. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005. 7. Anil Mital. Anoop Desai, Anand Subramanian, Aashi Mital, Product Development,
Elsevier, 2009. 8. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006. 9. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata-McGraw Hill,
2007.
AMBT3946- SERVICES OPERATIONS MANAGEMENT
OBJECTIVE:
• To help understand how service performance can be improved by studying services operations management
• To provide students with the concepts and tools necessary to effectively manage a service operation.
• To discuss best practices of World-Class Service. UNIT I INTRODUCTION Services – Importance, role in economy, service sector – growth; Nature of services -Service classification , Service Package, distinctive characteristics , open-systems view; Service Strategy –Strategic service vision, competitive environment, generic strategies, winning customers; Role of information technology; stages in service firm competitiveness; Internet strategies - Environmental strategies. (9 Hours) UNIT II SERVICE DESIGN New Service Development – Design elements – Service Blue-printing - process structure – generic approaches –Value to customer; Retail design strategies – store size – Network configuration ; Managing Service Experience –experience economy, key dimensions ; Vehicle
Routing and Scheduling (9 Hours) UNIT III SERVICE QUALITY Service Quality- Dimensions, Service Quality Gap Model; Measuring Service Quality –SERVQUAL - Walk-through Audit; Quality service by design - Service Recovery - Service Guarantees; Service Encounter – triad, creating service orientation, service profit chain; Front-office Back-office Interface – service decoupling. (9 Hours) UNIT IV SERVICE FACILITY Services capes – behaviour - environmental dimensions – framework; Facility design – nature, objectives, process analysis – process flow diagram, process steps, simulation; Service facility layout; Service Facility Location – considerations, facility location techniques – metropolitan metric, Euclidean, centre of gravity, retail outlet location , location set covering problem
(9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3946 SERVICES OPERATIONS
MANAGEMENT
3 0 0 3 3
UNIT V MANAGING CAPACITY AND DEMAND Managing Demand – strategies; Managing capacity – basic strategies, supply management tactics, operations planning and control; Yield management; Inventory Management in Services– Retail Discounting Model, Newsvendor Model; Managing Waiting Lines –Queuing systems, psychology of waiting; Managing for growth- expansion strategies, franchising , globalization. (9 Hours) OUTCOME: CO1 Characteristics of Services and Importance of Service Sector CO2 Knowledge on preparation of Process Flow Diagrams
CO3 Inventory Management in Services CO4 Discuss on facility location techniques
CO5 Managing Waiting Lines –Queuing systems, psychology of waiting
REFERENCES : 1. James A. Fitzsimmons, Service Management – Operations, Strategy, Information Technology, Tata McGraw-Hill – 7th Edition 2013. 2. Richard Metters, Kathryn King-Metters, Madeleine Pullman, Steve Walton Successful Service Operations Management, South-Western, Cengage Learning, 2nd Edition ,2012 3. Cengiz Haksever, Barry Render, Roberta S. Russell, Rebert G. Murdick, Service Management and Operations, Pearson Education – Second Edition. 4. Robert Johnston, Graham Clark, Service Operations Management, Pearson Education, 2nd Edition, 2005. 5. Bill Hollins and Sadie Shinkins, Managing Service Operations, Sage, 2006 6. J.Nevan Wright and Peter Race, The management of service operations, Cengage, 2nd Edition,2004
AMBT3947- SUPPLY CHAIN MANAGEMENT
OBJECTIVE:
• To develop an understanding of the strategic importance of SCM and how it can provide a competitive advantage in the marketplace
• To develop knowledge of the issues related to designing and managing SCM and the techniques to do so.
• To help understand the importance of and major decisions in supply chain management for gaining competitive advantage
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3947 SUPPLY CHAIN
MANAGEMENT
3 0 0 3 3
UNIT I INTRODUCTION Supply Chain – Fundamentals –Evolution- Role in Economy - Importance - Decision Phases - Supplier- Manufacturer-Customer chain. - Enablers/ Drivers of Supply Chain Performance. Supply chain strategy - Supply Chain Performance Measures. (9 Hours) UNIT II STRATEGIC SOURCING Outsourcing – Make Vs buy - Identifying core processes - Market Vs Hierarchy - Make Vs buy continuum -Sourcing strategy - Supplier Selection and Contract Negotiation. Creating a world class supply base- Supplier Development - World Wide Sourcing. (9 Hours) UNIT III SUPPLY CHAIN NETWORK Distribution Network Design – Role - Factors Influencing Options, Value Addition – Distribution Strategies - Models for Facility Location and Capacity allocation. Distribution Center Location Models. Supply Chain Network optimization models. Impact of uncertainty on Network Design - Network Design decisions using Decision trees. (9 Hours) UNIT IV PLANNING DEMAND, INVENTORY AND SUPPLY Managing supply chain cycle inventory. Uncertainty in the supply chain –- Analyzing impact of supply chain redesign on the inventory - Risk Pooling - Managing inventory for short life - cycle products -multiple item -multiple location inventory management. Pricing and Revenue Management (9 Hours) UNIT V CURRENT TRENDS Supply Chain Integration - Building partnership and trust in SC Value of Information: Bullwhip Effect - Effective forecasting - Coordinating the supply chain. . SC Restructuring - SC Mapping -SC process restructuring, Postpone the point of differentiation – IT in Supply Chain - Agile Supply Chains -Reverse Supply chain. Agro Supply Chains. (9 Hours) OUTCOME:
CO1 Understand Framework of the Supply Chain Management, Value chain and Value
delivery system of Supply chain Management
CO2 Gain knowledge on Integrated Logistics Management
CO3 Understand Role of IT in Supply Chain Management
CO4 Ability to build and manage a competitive supply chain using strategies, models,
techniques and information technology
CO5 Knowledge on Supply Chain Integration
REFERENCES : 1. Janat Shah, Supply Chain Management – Text and Cases, Pearson Education, 2009. 2. Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy Planning and Operation, PHI Learning / Pearson Education, Sixth edition, 2015. 3. Ballou Ronald H, Business Logistics and Supply Chain Management, Pearson Education, 5th Edition, 2007. 4. David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies, and Cases, Tata McGraw-Hill, 2005. 5. Altekar Rahul V, Supply Chain Management-Concept and Cases, PHI, 2005. 6. Shapiro Jeremy F, Modeling the Supply Chain, Cengage, Second Reprint , 2002.
7. Joel D. Wisner, G. Keong Leong, Keah-Choon Tan, Principles of Supply Chain Management- A Balanced Approach, South-Western, Cengage, 2012.
HOSPITAL MANAGEMENT
AMBT3948- HOSPITAL ARCHITECTURE, PLANNING, DESIGN AND MAINTENANCE
OBJECTIVES
• To provide the introduction to origin of Hospitals and its development
• To provide the departmentation framework of Hospitals
• To provide the concept of project management
• To provide the information on project formulation Unit: 1 Hospital as a system: Definition of hospital – classification of hospitals – changing role of hospitals – role of hospital administrator – hospital as a system – hospital & community.
(9 Hours) Unit: 2 Planning: Principles of planning – regionalization - hospital planning team – planning process – size of the hospital – site selection – hospital architect – architect report – equipping a hospital – interiors & graphics – construction & commissioning – planning for preventing injuries –electrical safety. (9 Hours) Unit: 3 Technical analysis: Assessment of the demand and need for hospital services – factors
influencing hospital utilization – bed planning – land requirements – project cost – space requirements – hospital drawings & documents-preparing project report. (9 Hours) Unit: 4
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3948 HOSPITAL ARCHITECTURE,
PLANNING, DESIGN AND
MAINTENANCE
3 0 0 3 3
Hospital standards and design: Building requirement – Entrance & Ambulatory Zone – Diagnostic Zone – Intermediate Zone – Critical zone – Service Zone – Administrative zone – List of Utilities – communication facility – Biomedical equipment Voluntary & Mandatory standards – General standards – Mechanical standards – Electrical standards – standard for centralized medical gas system – standards for biomedical waste. (9 Hours)
Unit: 5 Facilities planning: Transport – Communication – Food services – Mortuary – Information system – Minor facilities – others. (9 Hours) OUTCOME
CO1 Understand origin of Hospitals and its step by step development and types. CO2 Understand the different departmentation of Hospitals based on the service CO3 Understand the concept of project management - hospital pre comissioning stage - commissioning stage - post commissioning stage CO4 Understand the framework of project formulation from concept to culmination CO5 Knowledge on Biomedical equipment Voluntary & Mandatory standards
REFERENCE BOOKS 1. Designing for total Quality in Health Care - G.D.Kunders 2. Modern Trends in Planning and Designing of hospitals – Gupta S.K.SunilKant Chandra Shekhar.R Satpathy 3. Hospital and Nursing Homes Planning, Organisations & Management -Syed Amin Tabish 4. Hospitals, Facilities Planning and Management - G.D.Kunders
AMBT3949- CLINICAL SERVICES
OBJECTIVES
• To develop a basic understanding of clinical services in the hospital sector
• To seek a thorough knowledge in health care policies
• To understand the management and organization of various departments in the hospital sector
• To understand the process of quality management in the hospital sector
• To understand the other clinical services such as surgical and allied services in the hospital sector.
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3949 CLINICAL SERVICES
3 0 0 3 3
Unit : 1 Introduction to Hospital services: Meaning and scope of patient care services – significance of patient care – role of administration in patient care – classification of Hospitals. (9 Hours) Unit: 2 Clinical services 1: Outpatient services – Inpatient services – Accident and Emergency services –Billing services. (9 Hours) Unit: 3 Clinical services-2: Laboratory services -Blood bank services – Radiology and Imaging services – Telemedicine -Rehabilitation services. (9 Hours) Unit: 4 Clinical services-3: Operation theatre – Intensive care units – Hospital acquired infections – Sterilization – Nursing services – Ward management. (9 Hours) Unit: 5 Total quality Management: Concept of quality – Quality control and assurance – ISO 9000 standards – TQM – NABH– JCAHO –ACHS Accreditation– Quality manual. (9 Hours) FRAME WORK FOR THE ABOVE TOPICS 1. Definition 2. Types 3. Role and Functions 4. Planning considerations like location, principles, shape, design, types, layout, special requirements 5. Equipment required 6. Staffing 7. Policies and procedures 8. Monitoring and Evaluation OUTCOME
CO1 Students will be able to understand the overall health care delivery system and CO2 Procedures adopted in the hospital sector. CO3 Students will be able to understand different health care policies CO4 Students will be able to familiarize to manage and organize various departments in the hospital. CO5 Students will be able to understand various process involved in quality management and the accreditation of hospitals REFERENCE BOOKS: 1. Management process in Health care - S. Srinivasan 2. Hospital department Profiles - Gold Berry A.J
AMBT3950- SUPPORT SERVICES
OBJECTIVES
• To provide the introduction to Hospitals and its development
• To provide the departmentation framework of Hospitals
• To provide the concept of management & organization of Clinical Services in the Hospital
• To provide the map of planning and organizing the support services
• To provide the steps in organization and management of utility services Unit : 1 Nutrition and Dietary services – Pharmacy services – Medical Records services. (9 Hours) Unit: 2 Facilities Engineering – Maintenance of Civil Assets – Electrical supply and Water supply – Medical gas pipeline – Plumbing and Sanitation – Air conditioning system – Hot water and Steam supply – communication Systems – Need and scope of Biomedical engineering departments in modern hospitals. (9 Hours)
Unit: 3 Laundry services – House keeping services – CSSD-Energy conservation methods – AMC. (9 Hours) Unit: 4 Ambulance services – Mortuary services – Hospital security services. (9 Hours) Unit: 5 Disaster management – Fire hazards – Engineering Hazards – Radiological hazards.-Outsourcing of Support services –few case studies. (9 Hours) FRAME WORK FOR THE ABOVE TOPICS 1. Definition 2. Section or types 3. Role and Functions 4. Planning consideration like location, principles, shape, design, types, layout, Special Requirements 5. Equipment required 6. Staffing 7. Policies and procedures 8. Monitoring and Evaluation
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3950 SUPPORT SERVICES
3 0 0 3 3
OUTCOME CO1 Understand origin of Hospitals and its step by step development and types. CO2 Understand the different departmentation of Hospitals based on the service CO3 Understand the administrative aspects of multiple clinical services in the Hospital CO4 Understand the administrative aspects of different support services in the Hospital CO5 Understand the recent trend sin Disaster management and operations management of Utility services in Hospital REFERENCE BOOKS: 1. Hospital and facilities planning and Design - G.D.Kunders 2. Hand Book of Bio-Medical Engineering - Jacob Kline 3. Clinical Engineering Principles and Practices - Webster J.G and Albert M. Cook 4. Maintenance Planning and Control - Antony Kelly
AMBT3951- EPIDEMIOLOGY & PUBLIC HEALTH SYSTEMS
OBJECTIVES
• To understand the basic concepts of health and diseases.
• To expand the understanding of epidemiology and its principles, methods and designs
• To provide a broad understanding of the core subject areas of infection prevention and control.
• To introduce to proper determination and management of hazardous waste
• To understand the practical epidemiology and evaluation of health intervention Unit: 1 Basic concepts and methods of Epidemiology and application to the variety of disease problems
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3951 EPIDEMIOLOGY & PUBLIC HEALTH
SYSTEMS
3 0 0 3 3
– Health for all and primary Health care – Clinical trails – community trails – ethical considerations – inference from epidemiological studies. (9 Hours) Unit: 2 National Health Programmes related to Communicable diseases- Malaria, Filarial, Tuberculosis, Leprosy, AIDS, and STD National Health Programmes related to Non Communicable diseases – Cancer, Blindness, Diabetes, and Mental Health Reproductive and child health programme (RCH)-Health related national programmes – Integrated Child development scheme, water supply and sanitation, minimum needs programme. (9 Hours) Unit: 3 Alcoholism and drug dependency: Alcohol and alcoholism – opiod drug use – cocaine and other commonly abused drugs – nicotine addiction – setting up de-addiction and rehabilitation centers. (9 Hours) Unit: 4 Environmental and Occupational hazards – Hazards of environment and work place – Sterilizations – Autoclaves – Waste disposal management (Solids and Liquids) – Incinerators. (9 Hours) Unit: 5 Emergency Epidemic Management System – Safety systems – Immunization and Isolation systems – Communication systems – Public Health Service Systems – Health and Population policy and Strategies – District Health Organization – Regionalization of health care. (9 Hours) OUTCOME CO1 Students will be able to define and distinguish the concepts of health, quality of life, impairment, activity limitation, and participation restriction. They will also be able to describe the contribution of epidemiology to the scientific study of health and disease. CO2 Students will be able to understand various experimental designs and methods and also able to differentiate among experimental, quasi-experimental, correlation, and observational study designs and methods. CO3 Students will be able to understand the essential practice areas of infection prevention and control with an emphasis on practical application for daily practice in a wide variety of health care settings CO4 Students will be able to understand the basic steps and a simple and practical approach for the preparation of a health care waste management plan in small, medium, and large health care establishments. CO 5 Students will be able to understand the Communication systems
REFERENCE BOOKS: 1. Foundation of Epidemiology - Gilienfeld 2. Smallpox Eradication in India - Brilliant Lawrence 3. Pre-test Self Assessment and Review - Ronald Gold et.el., 4. Principles of Internal Medicine Harrisons Volume 2
AMBT3952- HOSPITAL WASTE MANAGEMENT
OBJECTIVES
• Understand handling and disposal of healthcare wastes
• learn to identify the types and sources of healthcare waste
• describes the components of waste management and the disposal methods for these wastes
Unit 1
Introduction, definition of general and hazardous health care waste and diseases, Infectious waste, genotoxic waste, waste sharps, biomedical waste categories categorization and
composition of Biomedical waste .Specification of materials. Color coding. Sources of Health care wastes, Hospitals and health care establishments & other sources. Specifically Communicable diseases, Diseases epidemiology and mode of transmission of disease and prevention. Environmental pollution, its causes, consequences, mitigation and remedies(9 Hours)
Unit 2
Health impacts of biochemical’s waste. Direct & indirect hazards. Potential health hazards. Persons at risk .Basic information about infection? Infection agents on organizations spread of infection and Hospital acquired infection. (9 Hours)
Unit 3
Basic steps in Health Care Waste Management Segregation at the point of generation sharp Decontaminating/Disinfections unit on container for autoclaving Sharp waste containers for storage and transportation autoclaving/ shredding /incrimination /bio hazard symbols. Microwave, Hydropulbing, plasma torch (9 Hours)
Unit 4
Collection & Handling of waste.Infection control system in hospital. Needle sticks injury and other sharp injury and hospital policy for protection of health care workers (9 Hours)
Unit 5
International Scenario world Health Organization guidelines on
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3952 HOSPITAL WASTE
MANAGEMENT
3 0 0 3 3
a) Management of wastes from Hospitals wastes
b) Management of Hospital wastes in
c) Developing countries (9 Hours)
OUTCOMES CO1 Recognising the health risks involved in poor healthcare waste management CO2 practising proper medical waste disposal will help protect everyone from the hazards of healthcare waste CO3 Understand waste disposal methods CO4 Knowledge on Collection & Handling of waste
CO5 Guidelines on International Scenario world Health Organization
REFERENCE BOOKS:
1. Hospital Waste Management –A guide for self assessment and review-Shishir Basarkar-Japee publication
2. Bio Medical Waste Disposal-Singhanant Preet, Kour sukijit-Jaypee Publication 3. Safety Management in Hospital-Joshi K. Jaypee Publication
AMBT3953- HEALTHCARE MARKETING AND PUBLIC RELATIONS
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3953 HEALTHCARE MARKETING AND PUBLIC
3 0 0 3 3
OBJECTIVES
• Understand the role of marketing and public relations in healthcare institutions.
• To understand the principles, practices, tools and techniques of healthcare marketing and public relations.
• Basics of marketing, marketing process, marketing information and research, market segmentation and targeting, consumer analysis, product, price, place, promotion and social marketing..
Unit 1 : Application of Marketing in Healthcare Marketing Concept of Marketing ,Importance of Marketing to Healthcare Organizations, Challenges in Practicing Marketing in Healthcare Industry, Marketing Intelligence, Information and Research System - Marketing Organization : Chart, Fulltime Staff and Hiring Consultants(9 Hours) Unit 2 : Market (Individual and Organizational) Analysis Market Measurement and Forecasting-Defining Market-Measuring Current Market –Demand Forecasting - Demand-Market Segmentation and Targeting - Steps in Segmentation and Targeting - Target Marketing - Consumer Analysis -Consumer Buying Process - Organization Buyer Behaviour- Consumer Adoption Process (9 Hours) Unit 3 : Marketing Mix Decisions Product (Service) Decisions- Nature and Characteristics of Services-Marketing Approaches to New Services Development-Service Mix Decision-Service Item Decision-Service Life Cycle Decision-Demand Generation-Pricing Decision-Pricing Objectives in Healthcare-Pricing Strategy-Present and Future Situation-Place Decisions-Major Distribution Decisions- Strengthening Referral System- Promotion Decisions-Sales Force in Healthcare Organizations -Advertising in Healthcare Industry-Sales Promotion Practices in Healthcare Organizations-Publicity Practices-Marketing Strategies-Service Portfolio Strategy-Market Expansion Strategy-Target Market Strategy-Price Quality Strategy - Competitive Positioning Strategy - Marketing Mix Strategy (9 Hours) Unit 4 : Social Marketing Steps in Social Marketing - Cognitive, Action, Behaviour and Value Changes (9 Hours) Unit 4 : Public Relations Introduction to Public Relations-Meaning of Public Relations-Classification of Public from Healthcare Marketing Perspective-Evaluation of Public Relations -Public Relations Process Identifying the Relevant Publics-Measuring Images and Attitude of the Relevant Public Establishing Image and Attitude Goals for the Key Publics - Developing Cost Effective Public Relations Strategies - Implementing Actions and Evaluating Results - Community Opinion Surveys to Assess the Image of an Organization-A Model Questionnaire used in Healthcare Services- Methodology of the Study- Public Relations Tools - Materials : Written and
RELATIONS
Audiovisual-Media : News, Events, Speeches and Telephone Information Services -Health Service Public Relations Officer - Profile of Public Relations Officer - Changing Role and Responsibilities of Health Service PRO (9 Hours)
OUTCOMES CO1 Apply marketing function in health care organizations without conflicting the professional ethics of the clinical professions and ultimately aiming as customer satisfaction CO2 Define the Market, targeting, focus everything from customer point of view and be customer oriented through consumer analysis and awareness creation CO3 Analyze wholeness of customer costs and price sensitivity; develop access to services; and Use promotional tools as communication tools which help to create awareness, knowledge and conviction without commission or incentive CO4 Use Social Marketing in marketing ideas and causes, which would change the behavior of target group Practice Health Services Public Relations CO5 Usage and efficiency of public relations tools
Textbooks 1. Philip Kotler and Roberta N. Clarke, Marketing for Healthcare Organizaions(Prentice Hall
Publication). 2. Roger Silver, Health Service Public Relations (Radcliffe Medical Press Ltd., Oxford, 1995) ISBN 1 85775 Reference
• John F. O‟Malley, Healthcare Marketing Sales and Services: An Executive Companion (Health Administration Press) ISBN 1
• G.D. Kunder, How to Market Your Hospital Without Selling Your Philosophy (Prism Books Pvt. Ltd., Bangalore, 2000)
SHIPPING AND LOGISTICS MANAGEMENT
AMBT3954- CONTAINERIZATION AND ALLIED BUSINESS
COURSE OBJECTIVE:
• To provide an overview of the various elements of containerization and allied businesses
• To realize the potential of containerization and allied businesses UNIT - I BASIC CONCEPT OF CONTAINERIZATION Introduction to Liner Shipping industry - Unitization concept and methods - Malcolm Mclean and the birth of containerization - Generations of container ships and their specification - Container types, their specifications and cargoes carried in them. (9 Hours) UNIT - II FREIGHTING AND SIZE OF CONTAINER Container shipping business - FCL and LCL sea freight products - Freighting of FCL and LCL cargo - Slot utilization strategies - Estimation of optimum container fleet size - Multiport LCL consolidation (9 Hours) UNIT - III CHARACTERISTICS AND PHYSICAL OPERATIONS Container terminal business- World‟s leading container terminals and location characteristics - container terminal infrastructure - container terminal productivity - container terminal profitability - Inland container terminals - Container Freight Stations (9 Hours) UNIT - IV CONTAINER TYPES AND BUSINESS Container manufacturing trends - Container leasing business - Types of container leasing and their terms - maintenance and repair of containers - tracking of container movements - Container interchange. (9 Hours) UNIT - V MULTIMODAL TRANSPORT Alternate uses of containers -marketing of used containers -carriage of shipper own containers - multimodal transport options for containers -Insurance for containers -strategies for managing container imbalance. (9 Hours) COURSE OUTCOME: CO1 The students will learn the practices and ways to promote containerization and allied businesses
CO2 The learners will have a complete idea about the different concepts, trends and strategies used for containerization and allied businesses CO3 Knowledge on World‟s leading container terminals and location characteristics.
CO4 Discussion on Types of container leasing and their terms
CO5 Understanding of Multomodel transport
REFERENCES:
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3954 CONTAINERIZATION AND ALLIED BUSINESS
3 0 0 3 3
1. Marc Levinson, The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, Princeton University Press, 2008.
2. Dr. K. V. Hariharan, Containerisation, Multimodal Transport & Infrastructure Development In India, Sixth Edition, Shroff Publishers and Distributors, 2015.
3. Lee, C.-Y., Meng, Q. (Eds.), Handbook of Ocean Container Transport Logistics Making Global Supply Chains Effective, Springer, 2015
AMBT3955- EXIM MANAGEMENT
COURSE OBJECTIVE:
• To enlighten the students about the major functions in export and import processes.
• To provide the expertise for solving issues related to requirements in exim management. UNIT - I FUNDAMENTALS OF IMPORT AND EXPORT Role of Import and Export Trade in an Economy - Institutional Framework for Foreign Trade in India -Role of Director General of Foreign Trade and Commerce - Objectives of EXIM Policy - Global trade flows - Contract of International Sale of Goods - INCOTERMS 2010 (9 Hours) UNIT - II OVERVIEW OF EXPORT AND IMPORT Marketing for Exports - Negotiation and finalization of Export contract - Export Documentation Procedures - Cargo Insurance - Export Promotion Councils and incentive schemes- Role of Logistics in Exports- Export Houses / Trading Houses (9 Hours) UNIT - III DOCUMENTATION FRAMEWORK Import for industrial use / trading - Import Documentation and Customs clearance procedures - Types of Imports - Import Licenses - Cargo Insurance - Role of Logistics in Import(9 Hours) UNIT - IV CREDIT AND PAYMENTS Payment methods in Foreign Trade - Documentary Credit / Letter of Credit–UCP 600 with respect to Shipping Documents and L/C Negotiation – Export / import financing strategies - Managing payment risks. (9 Hours) UNIT - V CUSTOMS CLEARANCE AND AGENCIES Roles of Service providers in EXIM transactions – Global Traders – Commodity Brokers - Custom House Agents – Transport Operators – Freight Forwarders – Warehousing and 3PL service providers – Liners /Ship Agencies – Container Freight Stations - Port – Inspection Agencies/ surveyors – Quarantine Agencies – Pest Control Agencies – Chamber of Commerce. (9 Hours) COURSE OUTCOME: CO1 The students would be aware about the formalities of export and import industry
CO2 The students will be able to comprehend the importance of exim management. CO3 The student will be well versed on the documentation framework
CO4 Knowledge on various payment methods in foreign trade
CO5 Understanding the roles of customs clearance and agiencies
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3955 EXIM MANAGEMENT
3 0 0 3 3
REFERENCES: 1. Justin Pauland Rajiv Aserkar, Export Import Management, Second Edition, Oxford University Press, 2013.
2. Usha Kiran Rai, Export - Import and Logistics Management, Second Edition, PHI Learning, 2010.
3. Director General of Foreign Trade, Foreign Trade Policy and Handbook of Procedures, 2015
AMBT3957- PORT AND TERMINAL MANAGEMENT
COURSE OBJECTIVE:
• To provide the knowledge about fundamentals of shipping management
• to equip the students with the knowledge of shipping, ship building and repair
UNIT - I INTERDICTION OF SHIPPING Role of Shipping in International trade-Types of ships and cargoes carried by them - International Organizations serving the shipping industry (IMO, BIMCO, ICS, IACS, IAPH)- Ship Registration and Classification. (9 Hours) UNIT - II LINER SHIPPING OPERATIONS Liner shipping business - Types of Liner services - Container shipping lines and their services - Break bulk, Ro-Ro and project cargo services - Liner freight rates - Liner cargo documentation - Liner agency functions (9 Hours) UNIT - III DRY BULK BUSINESS Dry Bulk shipping business- World‟s leading dry bulkports and cargoes handled by them - Types of Dry bulk ships and the Dry Bulk industry structure - Dry bulk market indices - Types of Chartering - Port agency functions. (9 Hours) UNIT - IV TANKER OPERATIONS AND BUSINESS Liquid Bulk shipping business - World‟s leading wet bulk ports and cargoes handled by them- Types of tankers and gas carriers - Tanker freighting system (worldscale) -Factors affecting Tanker markets-Marine pollution conventions. (9 Hours) UNIT - V SHIP BUILDING AND REPAIR
SUBJECT CODE
SUBJECT TITLE
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C
AMBT3957 PORT AND TERMINAL
MANAGEMENT
3 0 0 3 3
Service providers to shipping industry -Ship management companies -Ports, inland terminals and Container Freight Stations- Ship building and repair yards -Financing the Shipping industry - Marine insurance providers. (9 Hours)
COURSE OUTCOME: CO1 The students would be acquainted with the basics of shipping management
CO2 The students will learn the skills needed for shipping industry CO3 The student will be well versed on the documentation framework
CO4 Knowledge on various payment methods in foreign trade
CO5 Understanding the roles of customs clearance and agiencies
REFERENCES: 1. Michael Robarts, Branch‟s Elements of Shipping, Ninth Edition, Routledge, 2014.
2. Peter Brodie, Commercial Shipping Handbook, Third Edition, Informa Law from Routledge, 2014.
3. Review of Maritime Transport, UNCTAD, 2014.
AMBT3957- PORT AND TERMINAL MANAGEMENT
COURSE OBJECTIVE:
• To enlighten the students about the major functions in the port and terminal management
• To expose the students on the trends in port and terminal management UNIT - I INTRODUCTION TO PORT AND TERMINAL 8 Role of ports in international trade and transport - Economic impact of ports on the regional economy - Multiplier effect - Location characteristics of ports - Different types of ports (natural, manmade, river, estuary). (9 Hours) UNIT - II PORT OPERATIONS Design features of facilities in ports for handling various cargoes - Organization structure in Ports - Delivery of port services and the relationship between various departments - Marine Department – Traffic Department – other departments. (9 Hours) UNIT - III PORT MARKETING AND SERVICES
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SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3957 PORT AND TERMINAL
MANAGEMENT
3 0 0 3 3
Marketing of Port services - Pricing of Port services - Components of port tariff - Concept of hinterland – Identifying the needs of ship owners and operators, ship agents, forwarders, truckers, rail and barge operators - Concept of Total Logistics cost. (9 Hours) UNIT - IV PORT PERFORMANCE Measurement of port performance - vessel turn round time, cargo volume, speed of cargo handling - Information flow requirements of the port, statutory bodies and port users - Port community computer systems and EDI applications. (9 Hours) UNIT - V PORT SECURITY AND ISSUES Environmental issues connected with Ports & Terminals - Health and safety issues - Port security issues - International Ships and Port facility security (ISPS) code - Role of national, regional and local governments in owning / operating / managing ports. (9 Hours) COURSE OUTCOME: CO1 The students would be aware about skills pertaining to port and terminal management
CO2 The students should be able to understand the principles and applications for port and terminal management CO3 Discuss on port marketing and its services
CO4 Experience on Measurement of port performance
CO5 Knowledge on Environmental issues connected with Ports & Terminals
REFERENCES: 1. Maria G. Burns, Port Management and Operations, CRC Press, 2014.
2. Patrick Alderton, Port Management and Operations, Third Edition, Lloyd's Practical Shipping Guides, 2008.
3. H. Ligteringen, H. Velsink, Ports and Terminals, VSSD Publishers, 2012
Tourism and Travel Management
AMBT3958 - SUSTAINABLE & ECO TOURISM
COURSE OBJECTIVE:
• To enable the students to have a major understanding about sustainable & Eco tourism
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3958 SUSTAINABLE & ECO
TOURISM
3 0 0 3 3
• To expose the students on the current improvements and achievements and methods of Eco tourism
Unit – I: Concept of Sustainable Development: Evolution, Meaning, Principles, Key Dimensions of Sustainability, Stockholm Conference 1972 ( Human & Environment), World Conservation Union 1980 – World Commission on Environment & Development (WCED) 1987 and Brundtland Commission - Rio Declaration 1992 – Kyoto Protocol 1997 – World Summit on Sustainable Development (WSSD) 2002 - Global Warming & Climate Change (9 Hours)
Unit II: Sustainable Tourism Development: Meaning- Principles - 10 Rs-Agenda 21 for Travel and Tourism Industry - World Conference on Sustainable Tourism 1995 - Globe 90 Conference - Berlin Declarations - Bali Declarations 2005 - Cape Town Declarations 2002 and Kerala Declarations, Ecotourism- Quebec Declaration 2002 - Kyoto Protocol 1997 - Oslo Declaration 2007 (9 Hours)
Unit III: Planning for Sustainable Tourism: - Topographical Analysis - Analysis of Local Resources - Land Use Pattern – Environmental Impact Assessment (EIA), Environmental Information System (EIS), Environmental Management System (EMS) & Community Participation and Types of Community Participation and Socio- Economic and Cultural Conditions - Evaluation of Impact of Tourism Site - Zoning System - Carrying capacity & its Type (9 Hours)
Unit IV: Approaches of Sustainable Tourism- Standardization and Certification – Alternative Tourism - Responsible Tourism - Collaboration and Partnership - Waste Management – Eco-friendly Practices - Basic Laws & ideas in Ecology- Function and Management of Ecosystem-Biodiversity and its Conservation -Pollution-Ecological Foot Prints - Relationship between Tourism & Ecology, Sustainable Tourism and Poverty Alleviation - Pro-poor Tourism and Community Participation. (9 Hours)
Unit – V: Eco- tourism - Evolution, Principles, Trends. Functions of Ecotourism - Mass Tourism Vs Ecotourism -Typology of Eco-tourists - Ecotourism Activities & Impacts -Western Views of Ecotourism. Eco- tourism travel essentials. Eco- tourism and protected areas: visitor management for sustainability.Major Eco tourism destinations of India. (9 Hours)
COURSE OUTCOME: CO1 The students will have a clear idea about Eco Tourisim and its evlotuion.
CO2 The students should be able to understand the principles and functions of Eco Tourisim
Suggested Readings:
1. Inskeep, E. Tourism Planning: An Integrated and Sustainable Development Approach, New York: Van Nostrand Reinhold.
2. Ritchie, J.R. & Crouch, I.G. Competitive Destination –A Sustainable Tourism Perspective, CABI Publishing, UK.
3. Mowforth, M. and Munt, I. Tourism and Sustainability. Development and New Tourism in the Third World. Routledge, London.
4. Middleton, V.T.C and Hawkins, R. Sustainable Tourism: A Marketing Perspective, Butterworth – Heinemann, Oxford.
5. Weaver, D. , The Encyclopedia of Ecotourism, CABI Publication, UK. 6. Wahab, S and John J. Pigram, J.J. Tourism, Development and Growth: The Challenge of
Sustainability, Routledge, London.
AMBT3959 - COMPUTERIZED RESERVATION SYSTEM
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3959 COMPUTERIZED RESERVATION SYSTEM
3 0 0 3 3
Objective :
• The course has computer based laboratory work content..
• The students will be aware of the Global Distribution systems
• Understanding on Airline terminology
Unit I: CRS (Computerized Reservation Systems), terms specification, basic principles and structure of reservation systems in air transport. Basic hardware & software requirements for CRS installation (9 Hours)
Unit: II: Beginnings and formation of GDS (global distribution systems): functioning of GDS and Characteristics of particular (Amadeus/ Galelio/ Sabre) systems in the tourism market in the light of their supply and market share. (9 Hours)
Unit III: Impact of internet development on GDS formation (e-ticketing). Hotel chains and their reservation systems, list of local hotel systems products. (9 Hours)
Unit IV: Management processes and how to facilitate them by information technologies, development of internal information infrastructure in an organization. (9 Hours)
Unit V: Displaying Flight Availability and Fares; coding & decoding of city code, Airport Code, Creating PNR, Creating, Storing and modifying reservations, Ticketing and Ticket Printing. (9 Hours)
COURSE OUTCOME: CO1 The students are made aware of all the process in System in regard with Reservations
CO2 The learns are given basic instructions on coding and decoding of languages in travel
Suggested Readings:-.
1. Travel Information Manual – IATA 2. OAG/ABC – IATA 3. Air-Tariff Book – IATA 4. Mahinder Chand, Travel Agency Management . 5. R. Doganis, Airport Business
6. K. Skidder , All You Wanted to Know about Air lines Functions
AMBT3960 INTRODUCTION TO TOUR PACKAGE OPERATION
Objective :
• The course gives a detailed view on Tour package operations
• Costing and quotations on different packages are designed
• Understanding on Tour motivation
Unit – l: Definition of Tour Package, Types & Forms of Package Tours, Domestic & International Requirements of itinerary preparation. Do's & Don'ts of itinerary preparation. (9 Hours)
Unit – II: Special Requirements for outbound packages, Liaisoning for making & selling package Tours (9 Hours)
Unit – III: Product Oriented package Tours: Nature cure, Health Tourism, Yoga & Meditation Beach holidays, Botanical Tours, MICE, Wildlife Tours, Buddhist circuit. (9 Hours)
Unit – IV: Costing, Quotation. Tariff. Confidential Tariffs, Commission, Markup Service charges & other remuneration for Tour operation. (9 Hours)
Unit – V: Understanding Tour Motivations: Travel decisions, Mode selection, destination selection, Merits & demerits of Package Tour to the Supplier & Buyer. (9 Hours)
COURSE OUTCOME: CO1 The students will have knowledge on the itinerary preparation
CO2 The students are given a elobrate exposure on the product orientated packages
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3960 Introduction to Tour package operation
3 0 0 3 3
CO3: Understanding on th e factors which influence on the decision process of package
Suggested Readings:
1. J. M. S Negi, Travel Agency & Tour Operations. 2. D L. Foster, The Business of Travel Agency Operation and Tour Administration 3. Susan Webster, Group Travel Operating Procedure
AMBT3961 - PLANNING FOR TOUR PACKAGING
Objective :
• It emphasis on the planning for Tour package
• Desinging on the Brochures and its structure
• Operation strategy and laws pertaining to planning
Unit – I: Planning programme of package holidays; Contracting; accommodation; Flights; Cruise ships hire Cars; the Role of Ground Handing agents. (9 Hours)
Unit – II: Difference between short haul & long haul product importance of the brochure as a selling tool for tour operators; Stages in production of the package brochure; Components of a brochure; trends towards smaller, specialist brochures. (9 Hours)
Unit – III: The work of the overseas department; the procedures to be undertaken during an emergency, marketing for tour package operators. (9 Hours)
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SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3961 PLANNING FOR TOUR
PACKAGING
3 0 0 3 3
Unit – IV: Main laws of concern to package tour operators; contents; consumers (Tourist) protection law; Competition between mass market & specialist tour operators. (9 Hours)
Unit – V: Tour operators in the world with special reference to Tour operators in the U.K, Germany, France, Switzerland; India. The global distribution systems; Strategies to improve the use of GDSs in developing countries. (9 Hours)
COURSE OUTCOME: CO1 The students will be equipped on the skills on programme planning
CO2 The learners will be able to handle emergency situations in travel CO3: Understanding the uses of GDSs in developing countries
Suggested Readings:
3. P. N. Seth, Successful Tourism Management. 4. J. M. S. Negi , Travel Agency and Tour Operations. 5. P. Yale, Business of Tour Operations.
AMBT3962- UNDERSTANDING EVENT
Objective:
• Enumerate the concept and emergence of MICE
• Frame work on the vents to b planned
• A thorough knowledge on the Sponsors and facilitators
Unit – l: Concept of MICE. Scope - Nature and Importance – Types of Events in MICE – Unique Features and Similarities – Practices in MICE Management - Key Steps to A Successful Operation of MICE. Economic and Social Significance of MICE. Impact of conventions on communities. (9 Hours)
Unit – II: A typology of planned events. Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business etc. Need of event management, key factors for best event management. Checklists for different types of Event. Planning schedule & Action Agenda. Implementation documents and Administrative Instructions. (9 Hours)
Unit – lll: Types of organizations and sponsor producing and facilitating events and their key goals, benefits of events. Important Events Organization Agencies. History & Functions of ICCA, Role of ICCA, Role and Function of ICPB. (9 Hours)
Unit – IV: Trade Fairs: Nature, Scope and Function, Benefits of Fairs – Unique Selling Propositions of International Trade Fair Berlin (ITB), World Tourism Mart (WTM), Berlin Trade Fair (BTF), TTW, FITUR, Pacific Asia Travel Association (PATA) Travel Mart. (9 Hours)
Unit – V: Important Convention & Conference Centers in India: Differences, Similarities & Uniqueness. (9 Hours)
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SUBJECT TITLE L T P TOTAL LTP
C
AMBT3962 UNDERSTANDING EVENT
3 0 0 3 3
COURSE OUTCOME: CO1 The learners impact of conventions on communities
CO2 The students will be able to Convention & Conference Centers in India
CO3: Understanding Benefits and USP of trade fairs
Suggested Readings:
4. Coleman, Lee & Frnkle, Powerhouse Conferences, Educational Institute of AH &MA. 5. Hoyle, Dorf & Jones, Meaning Conventions & Group Business, Educational Institute of AH &
MA. 6. Meetings, Conventions & Expositions - An Introduction to the Industry Rhonda J.
Montgomery, Ph.D. & Sandra K. Strik. Publishers – Van Nostard Reinhold, An International Thomson Publishing Co.
7. Shone, A & Parry, B.Successful Event Management, Cengage Learning. 3. Watt. D.C.. Event Management in Leisure and Tourism. Pearson, UK. 4. Blatt , J.G.. Special Events- Best Practices in Modern Event Management. John Wiley and
Sons, New York.
AMBT3963- TOURISM POLICY, PLANNING & DEVELOPMENT:
Objective :
• Importance of tourism policy
• Clear understanding on National Tourism policy
• Tourism planning at international, national, regional, state and local level
Unit – I: Concept, need, objective, institutional framework and the principal lines of public tourism policy; The role of govt. public and private sector in formulation of tourism policy. Roles of international, national, state and local tourism organizations in carrying out tourism policies. (9 Hours)
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SUBJECT TITLE L T P TOTAL LTP
C
AMBT3963 Tourism Policy, Planning & Development
3 0 0 3 3
Unit – II: Goal of national administration and tourism policy. Policy making bodies and its process at national levels. Outline of L.K.Jha Committee (Ad-hoc Committee) - 1963, National Tourism Policy -1982, National Committee Report-1998, National Action Plan on Tourism - 1992. (9 Hours)
Unit – Ill: National Tourism Policy-2002. Opportunities for investments in hotel sector & Tourism related organizations. Incentives and concessions extended for tourism projects and resources of funding. Case study of TFCI (9 Hours)
Unit – IV: Background, Approach and Process, Techniques of Plan Formulation. Planning for Tourism Destinations-Objectives, methods, steps and factors influencing planning. Destination life cycle concept. (9 Hours)
Unit – V: Tourism planning at international, national, regional, state and local, the traditional, approach and PASLOP method of tourism planning, Important feature of five year tourism plans in India. Elements Agents, Processes and typologies of tourism development. Case study of selected state tourism policies (West Bengal, Goa, Kerala, Rajasthan) (9 Hours)
COURSE OUTCOME: CO1 It enables the students to have knowledge on Goal of national administration and tourism policy
CO2 The learners will be able to understand opportunities for investments in hotel sector & tourism related organizations
Suggested Readings:
1. Bezbarua M.P, Indian Tourism Beyond The Millenium 2. Burkart & Medlik, Tourism; Past, Present and Future 3. Gee, Chuck Y, James C. Makens , Dexter J. L. & Choy, The Travel Industry 4. Murphy, Peter H, Tourism: A Community Approach
AMBT3964- DESTINATION MARKETING
Objective :
• The main aim of the course to elaborate on Tourism Attraction
• To give a detailed understanding on strategy formulation
• A brief outline on the destination marketing and its strategy
Unit I: Tourism Attraction : Definition, Characteristics, Typology, Criteria for Tourist Attractiveness, development and design of tourist attractions, Life Cycle. (9 Hours)
Unit II: Tourism Definition Planning, Environmental Analysis, Resource Analysis, Regional Environmental Analysis, Market Analysis, Competitor Analysis, Regional Environmental Scanning. (9 Hours)
Unit III Regional Goal Formulation – Strategy formulation, Product Portfolio Strategies, Tourism Portfolio model, analysis of Portfolio, approaches, Market segmentation in the regional context – Bases, Steps and categories, Target Marketing – targeting options, positioning strategy. (9 Hours)
Unit IV: Components of Destination Marketing Mix, Product Strategy – Nature & characteristics, Managing existing Tourism Products, New Product development in Regional Tourism, Pricing Strategies – Tourists Perception of Price. (9 Hours)
Unit V: The Tourism Distribution Strategy – Choice of distribution channel, Developing a Destination Promotional strategy, Evaluation and Control. (9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3964 DESTINATION MARKETING
3 0 0 3 3
COURSE OUTCOME: CO1 The students will be able to do a analysis on all the external factors
CO2 The learners will be able developing a destination promotional strategy, CO3: Practice and knowledge on the evaluation and control process
Suggested Readings:
1. Ernie Health & Geoffrey Wall,Marketing Tourism Destinations , John Wiley & Sons. Inc.
2. J. Christopheo Holloway & Chris Robinson,Marketing for Tourism 3. Philip Kotler, Jon Bower, Marketing for Hospitality and Tourism
AMBT3965- RESORT PLANNING & DEVELOPMENT
Objective :
• Understand the oppournities in Resort and its planning
• Detailed analysis on economic factors
Unit – l: Resort: Concept, Evaluation. Scope, Trends and development. Roles of Resorts in Tourism and Hospitality, Nature of Demand of Resort. (9 Hours)
Unit – ll: Different Types of Resorts- Product, Functional specifications. Strategy and organizational structures. (9 Hours)
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SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3965 Resort planning & Development
3 0 0 3 3
Unit – Ill: Resort Planning: Location, Feasibility analysis, Architecture, Macro & Micro business environment. The five phases of Resort planning and development. (9 Hours)
Unit – IV: Economic analysis of Resort operation and Forecasting. (9 Hours)
Unit – V: Impact analysis of Resorts: Social Impact, the economic impact, physical and environmental. (9 Hours)
COURSE OUTCOME: CO1 It helps the learners to have knowledge on five phases of Resort planning and development
CO2 The students are educated on the Impact analysis of Resorts
Suggested Readings:
1. Gee Chuck Y., Resort Development and Management - 2. Stipnauk, David M. and Roffman, Harold, Facilities Management 3. Lawson , Hotels and Resorts: Planning, Design and Refurbishment
Entrepreneurship Development And Small Business Management
(EDSBM)
AMBT3966 - Introduction to Entrepreneurship
Unit – 1Introduction - Meaning and Importance - Evolution of term ‘Entrepreneurship’-Factors influencing entrepreneurship’-Psychological factors- Social factors- Economic factor-Environmental factors-Characteristics of an entrepreneur- Types of entrepreneur-According to Type of Business- According to Use of Technology - According to Motivation- According to Growth- According to Stages- New generations of entrepreneurship viz. social entrepreneurship, Health entrepreneurship, Tourism entrepreneurship, Women entrepreneurship etc.- Barriers to entrepreneurship (9 Hours)
Unit- 2 Entrepreneurial Motivation - Motivation -Maslow’s theory - Herjburg’s theory- McGragor’s Theory- McClelland’s Need – Achievement Theory - Culture & Society - Values / Ethics- Risk taking behavior (9 Hours)
Unit-3 Creativity- Creativity and entrepreneurship - Steps in Creativity- Innovation and inventions - Using left brain skills to harvest right brain ideas- Legal Protection of innovation- Skills of an entrepreneur- Decision making and Problem Solving (9 Hours)
Unit – 4 Organisation Assistance - Assistance to an entrepreneur- New Ventures- Industrial Park (Meaning, features, & examples)- Special Economic Zone (Meaning, features & examples)- Financial assistance by different agencies- MSME Act Small Scale Industries- Carry on Business (COB) licence- Environmental Clearance- National Small Industries Corporation (NSIC)- Government Stores Purchase scheme (e-tender process)- Excise exemptions and concession- Exemption from income tax- Quality Standards with special reference to ISO- Financial assistance to MSME (9 Hours)
Unit - 5 Rules And Legislation - Applicability of Legislation- Industries Development (Regulations) Act, 1951.- Factories Act, 1948- The Industrial Employment (Standing Orders) Act, 1946- Suspension- Stoppage of work- Termination of employment- Environment (Protection) Act, 1986- The sale of Goods Ac, 1950- Industrial Dispute Act 1947 (9 Hours)
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3966 Introduction to Entrepreneurship
3 0 0 3 3
AMBT3967 -Development of Entrepreneurial Skills
Unit 1: Entrepreneurial Motivation - Entrepreneurship and Indian Social System - Entrepreneurial Characteristics and Skills - Entrepreneurial Motivation and Need for Achievement (9 Hours)
Unit 2: Goal Setting and Problem Solving- Building New Identity - Goal Setting - Creativity and Problem Solving (9 Hours)
Unit 3: Cases and Interaction with Entrepreneurs in India - Entrepreneurs Skills and Competencies -Interaction with Entrepreneurs (Firsthand Experience) (9 Hours)
Unit 4: Theories and Models of Entrepreneurship- Framework of Entrepreneurship Theories -Models of Entrepreneurship -Emerging Models of Corporate Entrepreneurship (9 Hours)
Unit 5: Dimensions of Entrepreneurship- Entrepreneurial Culture- Entrepreneurial Society - Women Entrepreneurship - Rural Entrepreneurship (9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3967 Development of Entrepreneurial
Skills
3 0 0 3 3
AMBT3968 -Business Opportunity Identification
Unit-1: Introduction to Business and its Environment - Environmental Scanning and Analysis – Challenges of New Venture Strategies - Sources of Finance and Problems (9 Hours)
Unit -2: Market Survey Techniques- Market Assessment: Tools and Techniques -Methods of Market Survey and Sources of Market Information -Presentation of Market Survey Report
(9 Hours)
Unit 3: Business Plan and Project- Business Plan Preparation and Project Financing - Market Feasibility, Technical Feasibility and Financial Viability - Project Report Preparation
(9 Hours)
Unit 4: Business Opportunities and Start-up Policy- Business Opportunities in the Contest of India and Industrial Policy of the State - Business Incubation Centers - Start-up Policy Framework and Incentives (9 Hours)
Unit 5: Emerging Trends and Social Entrepreneurship - Emerging Trends in Entrepreneurship Development - Entrepreneurial Potential and Potential Entrepreneur - Evaluation of Social Entrepreneurship in India (9 Hours)
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBT3968 Business Opportunity Identification
3 0 0 3 3
AMBT3969 -Small Business Management
Unit -1: Overview of Small, Medium & Large Industries, Small Business: An Introduction - Significance of Small Business to the Economy - Overview of Small, Medium and Large Industries (9 Hours)
Unit-2: Strategic Frameworks for Decision - Vision, Mission, Objective and Goal - Porter’s 5-Forces Model- SWOT Analysis - Competitive Strategies - Value Chain Analysis
(9 Hours)
Unit -3: Entrepreneurial Orientations- Selection Process and Technologies- Optimisation of Costs- Financial Statement Analysis- Growth Strategies (9 Hours)
Unit 4: Managing People for Performance- Manpower Planning for Recruitment and Selection -Training and Development -Performance Appraisal: Tools and Techniques - Employment Relations - Image Building Mechanism (9 Hours)
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3969 Small Business Management
3 0 0 3 3
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBT3969 Small Business Management
3 0 0 3 3
SUBJECT CODE
SUBJECT TITLE L T P TOTAL LTP
C
AMBP3970 Summer Trainning 0 1 1 1
SUBJECT CODE
SUBJECT TITLE
L T P TOTAL LTP
C
AMBP4971 Project Work 0 15 15 15
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