MRBLanitanet.staff.ipb.ac.id/wp-content/plugins/as-pdf/Ujang... · 2020. 1. 16. · 01 Zikmund Business Research and Decision Making 01 Zikmund Business Research and Decision Making.ppt

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

MRBLANALISIS DATA MULTIVARIATE MRBL DMB

KUESIONER OKT 2015

MRBL Tugas DMB13Silahkan tugas mrbl di upload di link berikut, paling lambat Minggu 11 Maret 2018 pukul

23.553. Proposal INDIVIDU (https://lms.ipb.ac.id/mod/assign/view.php?id=33828)

4. Proposal Kelompok (https://lms.ipb.ac.id/mod/assign/view.php?id=33829) 5. Penyusunan Questionnaires kelompok (https://lms.ipb.ac.id/mod/assign/view.php?id=33830) 6. Observation Sales Promotion Person(https://lms.ipb.ac.id/mod/assign/view.php?id=33833) 7. Depth Interview (https://lms.ipb.ac.id/mod/assign/view.php?id=33831) 8. Dissertation Critical Review (https://lms.ipb.ac.id/mod/assign/view.php?id=33832)Buku 1

Buku 2

Lagu

 Panduan Tugas MRBL DMB12Preferensi Konsumen

Review Literature

MRBl SOAL SamplingKuesionerUpload Biodata DMB12 Paling lambat Minggu 8 Okt 2017 pk 23.00QUIZ Bab 03 Disain Penelitian dan Bab 06 Metode Pengumpulan Data Batas Akhir Sabtu

7 Okt 2017 Pk 8.30QUIZ Bab 01 Penyelidikan Ilmiah dan Bab 02 Proses Riset Batas Akhir Minggu 15 Okt

2017 Pk 23.55

Ujang Sumarwan Disertasi

Literature Review dalam Perspektif BLOOM TAXONOMY

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

MRBL Review Disertasi

Advanced Business Research Methods

Course Overview 

Business research method explaines procedures how to write dissertation. Theprocess of writing dissertation includes how to write background and importance ofresearch topic being studied, to formulate research problems, to build researchquestions, to list the objectives of the study, and to discover novelty of dissertationand its contribution to the specific field of study. The next procedures of writingdissertation is how to identify and to construct theory and concept which arerelevant to reseach topic, and to examine relevant previous studies to researchtopic and how to write literature review and to build theoretical framework.Different types of research designs, sampling techniques, data collection methods,and data analyses techniques will be discussed. Finally, presentation of researchresults and discussions, research implication and conclusion will also be covered.

Learning Goal

Students are able to write dissertation proposal, to conduct dissertation research,and to write  dissertation and articles for publications.

Course Organization

There will be 11 sessions during the semester. Three professors will teach thecourse: Ujang Sumarwan, Noer Azam Achsani, and Bonar M Sinaga. Different typesof teaching method will be used in the class room: face to face lecture, discussion,

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

simulations, and student centered learning. Course will use elearning as one ofmedium instruction. Students have to complete assignment for each session in theclass room or/and outside class room. Final assignment include writing dissertationproposal, mystery shopper, and depth interview.

Schedule LearningOutcome

 Topics References

Pertemuan1  Sesi 1

01

Dosen:

Prof USA

MampuMenjelaskanPengertianDisertasi danmemahamiprosedurmelaksanakantugas akhir S3penulisanDisertas

PanduanMenulisDisertasi

Panduan IPB

Panduan SB

Undang-undang dan PeraturanPemerintah

Pertemuan2

Sesi 2

01

Dosen:

Prof USA

Mampumengidentifikasimasalah bisnisdannmenjelaskanbagaimana risetbisnis digunakan dalampengembilankeputusan bisnisataumanajemenuntukmengatasimasalah bisnis

Riset BisnisdanKeputusanManajemen

01 ZikmundBusinessResearch andDecisionMaking

01 ZikmundBusinessResearch andDecisionMaking.ppt

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Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 1. Research In Business

William G. Zikmund, Barry J Babin,Jon C. Carr, Mitch Griffin. 2011.Business Research Method. 8ed .South-Western Cengage-Learning

Chapter 1. The Role of BusinessResearch

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

01 CooperINTRODUCTION

02 CooperTHICS IN BR

Pertemuan2 Sesi 3

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

02

Dosen:

Prof USA

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Mampumenuliskan  Bab1 Disertasi: Latar Belakang,Rumusan

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Masalah,PertanyaanPenelitian danTujuanPenelitianDisertasi

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TehnikMenulis LatarBelakang,RumusanMasalah,

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

PertanyaanPenelitian danTujuanPenelitianDisertasi

01 - 02 USAMetode RisetBisnis danKonsumen

02 ZikmundInformationSystem andKnowledgeManagement

03 CooperTHINKING LIKEARESEARCHER

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Sumarwan, U. (Editor). 2016. MetodeRiset Bisnis dan Konsumen. Bogor:IPB Press

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Bab 2. Proses Riset

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Pertemuan2 Sesi  4

02

Dosen:

Prof USA

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Mampumenuliskan Bab2 Disertasi:Teori, Konsepdan Konstruk dan KerangkaKonseptual

MampuMenjelaskanTeori danKonsep sertaKonstruk danmenggunakanteori   dalamdisertasi (riset)

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Teori: Konsepdan KonstruksebagaiLandasanRiset Bisnis

03 ZikmundMetode Ilmiahdan Teori

06 ZikmundProblemDefinition

01 - 02 USAMetode RisetBisnis danKonsumen

03 CooperTHINKING LIKEARESEARCHER

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

William G. Zikmund, Barry J Babin,Jon C. Carr, Mitch Griffin. 2011.Business Research Method. 8ed .South-Western Cengage-Learning

Chapter 3. Theory Building

Chapter 6. Problem Definition: TheFoundation of Business Research

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 3. Thinking Like AResearcher

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Pertemuan3 Sesi  5

03

Dosen:

Prof USA

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MampuMenjelaskan danmenggunakandisain penelitianSurvey dalamDisertasi

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Disain RisetSurvey

09 ZikmundSurvey

09 CooperSURVEYS

03 USA DISAINPENELITIAN

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

William G. Zikmund, Barry J Babin,Jon C. Carr, Mitch Griffin. 2011.Business Research Method. 8ed .South-Western Cengage-Learning

Chapter 9. Survey Research: AnOverview

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 9. Survey

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Pertemuan3 Sesi  6

03

Dosen:

Prof USA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

MampumenjelaskanPenelitianKualitatif dandapatmengidentifikasipenggunaandisain kualitatifdalam disertasi.

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Disain RisetKualitatif

04 ZikmundPROSES RISET

11 ZikmundObservationMethod

07 ZikmundQualitativeResearchTools

07 CooperQUALITATIVERESEARCH

03 USA DISAINPENELITIAN

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

William G. Zikmund, Barry J Babin,Jon C. Carr, Mitch Griffin. 2011.Business  Research Method. 8ed .South-Western Cengage-Learning

Chapter 4. The Business ResearchProcess: An Overview

Chapter 7. Qualitative ResearchTools

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 7. Qualitative Research

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Pertemuan4 Sesi  7

04

Dosen:

Prof USA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Mampumenjelaskandanmenggunakandisain penelitiandata sekunderdalam disertasi

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Disain RisetDataSekunder

08 ZikmundDataSekunder

05 CooperSecondaryData

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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William G. Zikmund, Barry J Babin,Jon C. Carr, Mitch Griffin. 2011.Business Research Method. 8ed .South-Western Cengage-Learning

Chapter 8. Secondary Data Researchin a Digital Age

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 5. Clarifying the ResearchQuestion through SecondaryData and Exploration

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Pertemuan4 Sesi  8

04

Dosen:

Prof USA

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Mampumenjelaskanmetodepengumpulandata melaluikomunikasi danObservasi

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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MetodePengumpulanData:Komunikasidan Observasi

10 ZikmundSurveyCommunicating

11 ZikmundObservationMethod

08 CooperOBSERVATIONSTUDIES

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 10. Survey Research:Communicating with Respondents

Chapter 11. Observation Methods

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 8. Observation Studies

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Pertemuan5 Sesi 9

01

Dosen

Prof BMS

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MampuMembedakanDisain PenarikanContoh  dandapat memilihcontoh sesuaidengan metodeyang tepat

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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DisainPenarikanContoh

16 ZikmundSamplingDesigns

14 Coo14CooperSamplingperSampling.ppt

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 16. Sampling Design andProcedur

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 14 Sampling

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Pertemuan5 Sesi  10

01

Dosen

Prof BMS

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MampuMenghitungJumlah Contoh

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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MetodePenentuanJumlah Contoh

17 ZikmundSample Size

14 CooperSampling

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 17. Determination of SampleSize: A Review of Statistical Theory

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 14 Samplin

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Pertemuan6 Sesi  11

02

Dosen

Prof BMS

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Mampumenyusunhipotesis danmelakukananalisis datadengan statistikuivariate

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AnalisisUnivariate

20 ZimundDescriptiveStatistics

21 ZikmundUnivariateStatisticalAnalysis

16 CooperDataProcessing.ppt

15 CooperDataPreparation

16 CooperDataProcessing

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17 CooperHypothesisTesting

Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 20. Basic Data Analysis:Descriptive Statistics

Chapter 21. Univariate StatisticalAnalysis

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 17. Hypothesis Testing

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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Pertemuan6 Sesi  12

02

Dosen

Prof BMS

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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MampumenggunakanstatistikBivariate untukmenganalisisData

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

AnalisisBivariate

22 ZikmundBivariateStatisticalAnalysis

23 ZikmundBivariateAssociation

18 CooperMeasures ofAssociation

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 22. Bivariate StatisticalAnalysis: Differences Between TwoVariables

Chapter 23. Bivariate StatisticalAnalysis: Measures of Association

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 18. Measures of Association

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Pertemuan7 Sesi 13

03

Dosen

Prof BMS

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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MampumenggunakanStatistikMultivariateuntukmengnalisisData

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MultipleRegressionAnalysis

24 ZikmundMultivariateStatisticalAnalysis24

19 CooperMultivariateAnalysis

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 24. Multivariate StatisticalAnalysis

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 19. Multivariate Analysis: AnOverview

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Pertemuan7 Sesi 14

03

Dosen

Prof BMS

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MampuMenggunakanMetodeMultivariateLogisticRegressionuntukmenganalisisData

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LogisticRegression

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Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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Pertemuan8 Sesi 15

05

Dosen:

Prof USA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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Mampumengevaluasiskalapengukuranpadavariabel-variabeldalam sebuahdisertasi atauartikel ilmiah

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SkalaPengukuran

13 ZikmundMeasurementand ScalingConcept

11 CooperMEASUREMENT

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 13. Scaling andmeasurement concepts

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 11. Measurement

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Pertemuan8 Sesi 16

05

Dosen:

Prof USA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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Mampumenyusuninstrumen untukmengukurkonsep sikapdenganberbagai tehnikpengukuran

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TehnikPengukuranSikap

14 ZikmundAttitudeMeasurement

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 14. Attitude Measurement

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 12. Measurement Scales

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Pertemuan9 Sesi 17

01

Dosen:

Prof NAA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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Mampu menuliskajian penelitianterdahulu

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

TehnikMenulis KajianPenelitianTerdahulu

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Metode Menulis Literature Review,menulis referensi dan tehnikpengutipan karya ilmiah

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Petemuan 9Sesi 18

01

Dosen:

Prof NAA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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MampuMenjelaskanKonsepPlagiarisme danmetodemenghindariplagiarismendalam penulisantesis

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Plagiarismedan TehnikPengutipan

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Plagiarism

Quotation

Paraphrase

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Pertemuan10 Sesi 19

02

Dosen:

Prof NAA

Ujang Sumarwan | MRBLCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/metode-riset-bisnis-busines-research-method/

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Mampu MenulisHasil PenelitiandanPembahasan Disertasi

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Menulis HasildanPembahasanDisertasi

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Griffin. 2011. Business ResearchMethod. 8ed . South-WesternCengage-Learning

Chapter 25. CommunicatingResearch Results: Report Generation,Oral Presentation, and Follow-Up

Cooper, Donald R., Schindler, PamelaS (2012). Business ResearchMethods. 12th ed. McGraw-HillInternational Edition

Chapter 20. Presenting Insight andFindings: Written and Oral Reports

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DapatMenyusunMakalahSeminarDisertasi danmembuat bahanpresentasiseminar tesis

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TehnikMenulisMakalahSeminarDisertasi danmenuiis bahanpresentasiseminardisertasi

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Panduan Menulis Makalah SeminarDisertasi

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DapatmenyusunArtikel Ilmiah

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TehnikMenulis ArtikelIlmiah

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Contoh-contoh Artikel lmiah dalamberbagai bidang Manajemen

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Mampumenentukanjurnal ilmiahyang relevanuntukmenerbitkanartikel ilmiah

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TehnikMemilih JurnalIlmiah yangrelevandengan juduldisertasi

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Jurnal Ilmiah Nasional Terakreditasi

Jurnal Ilmiah International Bereputasi

Kuesioner

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