2019 San Antonio Board of REALTORS® Business Plan Mission Statement: The purpose of the San Antonio Board of REALTORS® is to provide products, programs and services to be a business and information resource to the member; enhance the REALTOR® image and involvement in the community; and be the voice for REALTORS® in the political arena. About the Business Plan: What follows is the 2018 Business Plan for the San Antonio Board of REALTORS®. The intent of the plan is to provide a framework for the Association that will take it to the next level of success. This business plan is intended to coincide and effectuate the long term Strategic Plan. SABOR will continue to grow its services and programs to create strong benefits and resources to its membership. The Business Plan is intended to raise the profile of SABOR within the REALTOR® community and the local community. The association’s Business Plan has been structured to reflect the five pillars of the Strategic Plan: Advocate, Collaborate, Innovate, Lead and Succeed.
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2019 San Antonio Board of REALTORS® Business Plan · 2018-12-26 · 2019 San Antonio Board of REALTORS® Business Plan Mission Statement: The purpose of the San Antonio Board of
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2019 San Antonio Board of REALTORS® Business Plan
Mission Statement: The purpose of the San Antonio Board of REALTORS® is to
provide products, programs and services to be a business and information
resource to the member; enhance the REALTOR® image and involvement in the
community; and be the voice for REALTORS® in the political arena.
About the Business Plan: What follows is the 2018 Business Plan for the San
Antonio Board of REALTORS®. The intent of the plan is to provide a framework for
the Association that will take it to the next level of success. This business plan is
intended to coincide and effectuate the long term Strategic Plan. SABOR will
continue to grow its services and programs to create strong benefits and
resources to its membership. The Business Plan is intended to raise the profile of
SABOR within the REALTOR® community and the local community.
The association’s Business Plan has been structured to reflect the five pillars of
the Strategic Plan: Advocate, Collaborate, Innovate, Lead and Succeed.
Advocate
With inclusivity and intent, San Antonio REALTORS® will ADVOCATE for: private property rights
and property ownership; REALTORS®, the REALTOR® Party and Affiliates; the community and
communities; professionalism; and electing REALTORS® to public offices.
Collaborate
With trust and respect, San Antonio REALTORS® will COLLABORATE by: reaching, connecting
and empowering REALTOR® members; engaging community(ies) and community leaders;
synergizing with other associations, including expansion, shared services and chapters; working
with charities to create resources and provide volunteers; being inclusive, proactive and
creative; and building coalitions.
Innovate
With imagination and purpose, San Antonio REALTORS® will INNOVATE by: identifying,
researching/reviewing, and delivering new technology; pioneering applied technology for
REALTORS® and for the association; providing creative, effective educational/professional
programming; incubating creativity; providing valuable member services consistently – without
compromising quality due to distance; measuring outcomes and REALTOR® satisfaction; and
developing new sources of non-dues income.
Lead
With inclusion and transparency, San Antonio REALTORS® will LEAD by: meeting REALTOR®
members where they are; advancing professionalism; being the knowledgeable resource;
identifying and cultivating future leaders; leading through messaging – with members and with
consumers; being an association leader among associations; building a culture of leadership;
and building the future of San Antonio.
Succeed
With focus and effort, San Antonio REALTORS® will SUCCEED by: committing to the success of
REALTOR® members; providing the best tools so REALTORS® can achieve life balance, financial
independence, freedom and happiness; professional development with skills, competencies
and knowledge; supporting the success of REALTOR® brokers; enhancing the ethical behavior of
REALTORS®; and enabling REALTORS® to deliver a superior customer experience.
ADVOCATE
Goal: Grow member engagement in Government Affairs activities and TREPAC
Objectives:
Attend the 2019 Hill Visit in Austin (Government Affairs Committee)
Increase response rates for calls for action
Promote that TREPAC and Government Affairs activities are bipartisan and support candidates
that support REALTOR® issues (TREPAC Committee, Government Affairs Committee)
Target outreach to offices with low TREPAC participation (TREPAC Committee)
Incorporate a TREPAC minute at SABOR committee meetings (all committees)
Host an Annual Mayor Chat (Government Affairs Committee)
Strengthen relationships with TAR and NAR to support local government affairs initiatives,
including committee participation
Continue a liaison program to empower REALTORS® to be advocates for private property rights
in their own sphere
Continue to position TREPAC major investors as industry leaders within SABOR’s membership
Demonstrate to REALTORS® the connection between advocacy involvement and a successful
business
Continue to seek ways to increase participation in the Broker Involvement Program
Goal: Strengthen the reach and reputation of the REALTOR® Party locally to best represent the interests
of members and the industry
Objectives:
Continue holding candidate interviews to identify candidates who champion REALTOR® issues
(Government Affairs Committee)
Facilitate Voter Registration Drives around elections and host Parade to the Polls events to
mobilize members to vote (Government Affairs)
Provide support to get members appointed or selected to various boards and commissions in
the community (Government Affairs Committee)
Explore SAHA initiatives (Government Affairs Committee)
Recruit REALTORS® to run for public office and provide training opportunities to expose more
REALTORS® to the idea
Represent the counties within SABOR’s jurisdiction by informing and involving members in
advocacy efforts in these areas
Identify REALTORS® with significant connections to elected officials to leverage their influence
to advance the REALTOR® Party mission
Utilize all available NAR REALTOR® Party grants to enhance advocacy efforts
Goal: Reach SABOR’s TREPAC goal of $392,315.
Objectives:
Provide opportunities for potential new investors to learn more about TREPAC and invest
(TREPAC Committee)
Create a campaign to encourage members to go to the next level of TREPAC investment
(TREPAC Committee)
Investigate the implementation of auto-pay to schedule regular TREPAC investments
Secure 75 Major Investors for TREPAC
Establish a competition among brokerages to encourage TREPAC investment
Provide TREPAC education with dues billing
Encourage a competition among the SABOR committees for 100% TREPAC participation
Identify ways to recognize investors throughout the year
Maintain the “personal ask” campaign
Provide various outlets for members to contribute to TREPAC, such as phone banks and major
investor focused events (TREPAC Committee)
Partner with other committees to host events targeted at different specialties within the
practice of real estate
Goal: Create a connection between the REALTOR® Party and the public at the local level.
Objectives:
Empower the public with information about public policy efforts in local media outlets.
Work to form partnerships with other advocacy organizations in the business and real estate