2019 Sale Brochure Asia’s Longest Running Property ... · Knowledge-driven event with top notch speakers that attract a multitude of eager investors Past influential speakers Dr

Asia’s Longest Running Property & Investment Expo

With over 52 expos in 15 years, SMART has opened it’s doors to over 2,700

exhibitors,150,000+ quality investors and welcomed hundreds of renowned

industry expert speakers.

SMART Expo is one of the largest expos of its kind in Hong Kong that offers

consumers a truly global offering of properties

Please visit www.smartexpos.com

For more information call + 852 3198 1818 or email [email protected]

2019 Sale Brochure

Connects Overseas Property Developers & Agents to Local Investors

Why Hong Kong?

The rise in Hong Kong property prices has pushed people to invest in

international markets as more high incomers find local prices beyond

reasonable reach.

Overseas property is a trusted asset class and is very accessible in

terms of price for many Hong Kong investors. Comparatively prices

from many popular investment destinations are considered as highly-

affordable by Hong Kong investors.

Overseas property seen as the best safe option for wealth

diversification, preservation and growth

3000

HNWI Buyers

100+

Seminar Attendance

50+

Overseas Exhibitors24+

High-profile Speakers

Asia’s Leading Series of Property & Investment Exhibitions

Average show performance

52 expos in 15 years, over 2,700 past exhibitors and 150,000 investors and welcomed the

voice of hundreds of renowned experts to our educational driven seminars

SMART Expo – an Investment Knowledge Centre

Educate investors

Knowledge-driven event with top notch speakers that attract a multitude of eager investors

Past influential speakers

Dr Lawrance Wong

President

Many wells property

agent Ltd.

Shih Wing-ching

Founder

Centaline Property

Agency

Dr Edwin Lee

Founder & CEO

Bridgeway Prime Shop

Fund Management

Limited

Mohd Ismail Gafoor

CEO

PropNex Realty

Pte. Ltd.

Aden Pang

Head, Residential

Property Allian Consumer

Secured Lending,

OCBC Bank

James Cheo

Investment Strategist

Bank of Singapore

High-income

Over 56% with

monthly income

over HK$41K

Younger & Savvy

Investors

Over three quarters

of investors are

over 31 years old

Highly Educated

Over 75%

are degree

holders or above

Keen Investors

Close to 70% look

for investment

opportunities

Average Visitor Profiles

Meet local and expatriate buyers

Meet face-to-face with thousands of high-income investors in

one place over two days

Educate buyers about your project and market for higher-on-

site conversion of leads to sales

Proven success – successful track-record of 15 years of lead

generation and on-site sales

Excellent brand exposure with high media coverage

Why Exhibit?

Property developers

Property agents

Alternative investments

Finance related investment products / services

Legal services

Immigration services

Property management companies

Home-related services

Who Should Exhibit?

Online & Digital Promotion across the REA Group Asia platform with over 800,000 contacts encompassing eDMs, banners & editorials

A multi-channel and extensive marketing campaign that leverages on our local media and strategic partners with an accumulative reach of two million

Print advertising in relevant local

publications and leading newspapers.

PR campaign and press invitations.

eDM marketing to

SMART Expo and

REA Group Asia

companies’

databases.

Targeted and

segmented

marketing aimed at

HNWI and those

who are serious

about investment

SEM campaign to encourage

relevant searches and direct traffic to

event website. Proactive social

media feeds including Facebook and

Linkedin

Online banners on relevant websites

SMART Expo Marketing Campaign

Typical Total Media Value : HK$4.41M (approx. US$565,000)

Online display

HK$195K

Social Media & SEM

HK$30K

EDM & Telemarketing

HK$2M

Print & PR

HK$2.18M

Past Influential Media Partners:

SMART works with local media planners to reach even greater audience mass

SMART Investment & International Property Expo

Hong Kong. 15 - 16 June 2019

Hall 3G, Hong Kong Convention & Exhibition Centre, Wan Chai

*Subject to change without prior notice

SMART Investment & International Property Expo

Hong Kong. 23 - 24 November 2019

Hall 1D, Hong Kong Convention & Exhibition Centre, Wan Chai

*Subject to change without prior notice

2019 SMART Expo – Booth Package Options

Standard Booth

9sqm, 3m x 3m USD7,139

• 1 Information Counter, 2 Chairs

• Fascia Board with Company Name,

Booth Carpeting, 2 Lights, 1 Electric

Socket

• 1 Project or Company Listing on SMART

Expo website and Show Directory

Premium Booth

9sqm, 3m x 3m USD9,300

• All the Standard Booth entitlements plus

the following

• Up to 3 x Backdrop (3m x 2.5m) and 1

Fascia board (3m x 0.37m) with

Formboard Printing. Graphics to be

provided by exhibitor.

• 40” TV with Stand

• 1 Round Table and 2 Chairs

• 1 Project or Company Listing on SMART

Expo Website and Show Directory

Silver Sponsor Package

18sqm, 3m x 6m USD15,595

• 6m x 3m Standard Booth or Raw Space

• Half-page ROP Advertisement in SMART

Show Directory

• Logo Acknowledgement in all Marketing

Materials and SMART Expo Website with

hyperlink

• 2 Project Listings in SMART Expo

Website and Show Directory

2019 SMART Expo – Booth Packages

Gold Sponsor Package

36sqm raw space, 6m x 6m USD28,875

• 36 sqm Raw Space

• Double-page ROP Advertisement in SMART Expo Show Directory

• Logo Acknowledgement in all Marketing Materials and SMART

Expo Website with hyperlink

• Up to 4 Project Listing on SMART Expo Website and Show

Directory

• 45-minute Speaking Slot Seminar

• Material Distribution at Registration Counter

Platinum Sponsor Package

54sqm raw space, 6m x 9m USD42,350

• 54 sqm Raw Space

• Double-page Inside Front Advertisement in Show Directory

• Advertorial feature published under ‘Investment Insight’ on SMART

Expo‘s website

• Logo Acknowledgement in all Marketing Materials and SMART Expo

Website with hyperlink

• Up to 6 Project Listings on SMART Expo Website and Show Directory

• 45-minute Speaking Slot Seminar

• Material Distribution at Registration Counter

• 1 eDM Post Campaign to SMART Expo’s Visitor Database

• Hotel accommodation for 3 twin-shared rooms for 3 nights

Maximizing Expo Participation Effectiveness

O2O Solution

A holistic promotional campaign that offers a platform for SMART

Expo clients to build their brand image and credibility via content

marketing and engage potential buyers with professional overseas

investment insights. Converts online traffic to the client’s booth at

SMART Expo via our online booking system. A holistic promotional

campaign that builds pre-event leads for onsite face-to-face sales

conversion and a post event presence long after show dates.

Ad Format SOV Size Cost

Standard Curtain Ad 50%955 x 90 (Collapsed)

955 x 250 (Expanded)US$1,100

Video Curtain Ad 50%955 x 90 (collapsed)

955 x 250 (Expanded)US$1,200

Leaderboard 50% 728 x 90

US$900MREC 25% 300 x 250

Sales opportunity

at the exposSustainability

2019 SMART Expo – Digital Solutions

Online Offline Online

First engagement

on the website

Special Package US$720Leaderboard + MREC for 1 month

Advertorial including content write-up – US$3000

Advertorial with English (max. 500) with TC translation

A dedicate page for advertorial in the "Investment Insight"section

Book an appointment feature on the advertorial page for driving online traffic to the

client’s booth at SMART Expo or private event*

Advertorial highlighted in the Homepage and "Investment Insight" section for 2 weeks

Online Advertorial with Book Appointment System

Lead-time: 4 working days upon receipt of compliance materials

2019 SMART Expo – Digital Solutions

Special Package US$2,2002 weeks sponsor feature at SMART Website

REA Group Limited ACN 068 349 066 (ASX:REA) (“REA Group”)

is a multinational digital advertising business specialising in property.

REA Group operates Australia’s leading residential, commercial

and share property websites - realestate.com.au,

realcommercial.com.au, Flatmates.com.au – as well as Spacely, a

short-term commercial and co-working property site. In Asia, REA

Group owns leading portals in Malaysia (iproperty.com.my), Hong

Kong (squarefoot.com.hk) and Indonesia (rumah123.com), and

prominent portals in Singapore (iproperty.com.sg), Hong Kong

(Gohome.com.hk) and China (myfun.com), and a leading property review site in Thailand (thinkofliving.com).

REA Group owns Smartline Home Loans Pty Ltd, an Australian

mortgage broking franchise group, and Hometrack Australia Pty Ltd, a leading provider of data property services.

REA Group also holds a significant shareholding in property websites Move, Inc in the US and PropTiger in India.

REA Group

Photo Gallery

Platinum (max 2) Gold (max 3) Silver

Exhibition Space 54sqm (Raw Space) 36sqm (Raw Space) 18sqm (Standard Shell Scheme)

Advertisement in Show Directory Full Page, Premier Position Full Page, ROP Half Page, ROP

Editorial in Show Directory1 Full Page, ROP Full Page, ROP

Logo Acknowledgement in All Marketing Collateral

Logo Acknowledgement on Event Website

Speaking Seminar Slot Keynote

Distribution of Materials at Expo Entrance

Hotel Rooms for your Team3

Post-event Email Advertisement to Investor Database

Original Price US$71,610 (per Show) US$36,960 (per Show) US$21.945(per Show)

PACKAGE PRICE US$42,350 (per Show) US$28,875 (per Show) US$15,595 (per Show)

1 The editor has full discretion on content and layout.2 Speaking slot or Panel - this privilege is NOT guaranteed as proposed speaker and topic is subject to the organizer’s seminar committee’s approval.

Topic must be educational and not sales pitched oriented.3 Up to 3 rooms and 3 nights.

Booth Sponsor Packages

Digital Banner Options SOV Rates

Standard Curtain Ad 50% US$1,100

Video Curtain Ad 50% US$1,200

Leaderboard & MREC 50% & 25% US$900

Online Advertorial with Book Appointment System Special US$2,200

Booth Types Rates

Raw Space Only (minimum 18sqm required) US$715 / sqm

3m x 3m Standard Shell Scheme Booth(s) US$7,139 / 9sqm

3m x 3m Premium Shell Scheme Booth(s) US$9,300 / 9sqm

Corner Booth Surcharge (applicable to corner booth locationsonly) 10%

Booth Number(s)

Advertising Options Rates

Full Page (ROP) US$2,200

Inside Front / Back Cover US$2,750

Back Cover US$3,300

Half Page US$1,650

- Standard Booth includes 2 foldable chairs, 1 information counter, white back and side walls, carpeting, rubbish bin, 2 tube lights, 1 electric socket, company name in English and set up & break down of your booth.

- Premium Booth includes Standard Booth as above plus 1 custom graphic design fascia board and up to 3 wall backdrop (3 x 2.5m), 40” TV with stand, roundtable with 2 foldable chairs. Artwork to be provided by client.

- All corner booths are subject to 10% surcharge. Please see floor plan for booth layout.

O2O ADVERTISEMENT

EXPO BOOTH

Exhibition Space & Advertising

SHOW DIRECTORY ADVERTISEMENT

For More Information, Please Contact:

www.smartexpos.com

+852 3198 1818

[email protected]