PRIVATE PRACTICE SECTION American Physical Therapy Association 2019 PRIVATE PRACTICE SECTION ADVERTISING & EXHIBITING PLANNER PRINT MEDIA N Impact Magazine N PPS Buyer’s Guide N PPS 2019 Program Guide DIGITAL MEDIA N Impact Online N PPS Online N Interactive Buyer’s Guide PPS 2019 ANNUAL CONFERENCE N Exhibits N Sponsorships Explore a variety of products and services and find the right tools to boost your practice. THE PRIVATE PRACTICE SECTION OF APTA REPRESENTS THE BUSINESS OWNER IN OUTPATIENT REHAB 4,200 entrepreneurial physical therapists with more than 15,000 outpatient rehab offices under ownership
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2019 PRIVATE PRACTICE SECTION - PPS Impactand strengthen your brand recognition as you reach business owners and administrators in private practice. With PPS’s new enhanced listings,
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PRIVATE PRACTICE SECTION
American Physical Therapy Association
2019 PRIVATE PRACTICE SECTION ADVER T IS ING & E XHIBI T ING PL ANNER
PRINT MEDIA N Impact Magazine N PPS Buyer’s Guide N PPS 2019 Program Guide
DIGITAL MEDIA N Impact Online N PPS Online N Interactive Buyer’s Guide
PPS 2019 ANNUAL CONFERENCE N Exhibits N Sponsorships
Explore a variety of products and services and find the right tools to boost your practice.
THE PRIVATE PRACTICE SECTION OF APTA REPRESENTS THE BUSINESS OWNER IN OUTPATIENT REHAB4,200 entrepreneurial physical therapists with more than 15,000 outpat ient rehab of f ices under ownership
Who We AreThe Private Practice Section (PPS) of the American Physical Therapy Association (APTA) mission is to champion the success of the physical therapist in business. More than 80% of our members are
business owners and operators of physical therapy clinics nationwide. Leaders and innovators in the health care system, PPS members are committed to operational excellence and financial success.
PPS AUD I ENCE
We are Owners, Business Leaders, Employers, and Health Care Providers.
We are 15,000 Private Practices Strong.
We are Buyers.
The average PPS Practice Annual Gross Revenue averages
Impact Magazine in Print and OnlineImpact magazine’s print publication and online microsite offer expert insight on the latest trends in health care, government regulation, and practice management for the business owner. Also addressed is the financial, marketing, and technological challenges unique to physical therapy clinic owners in private practice. Vendors
may submit articles for consideration for publication in Impact. (Submission is not a guarantee of publication.) Please contact Malisa Minetree for more information at [email protected] or call 317-815-4688.
D IG I TAL & PR INT MED IA
Impact magazine mails to all members, is available online, and is sent via an email blast.
DIGITAL EDITION
Reserve an Impact email blast ad campaign and enjoy a 28% average monthly open rate. Impact email blasts allow you to market directly to 4,200 clinic owners’ inboxes each month.
Impact Rates & Specs on page 12
Impact Email Blast Size Rate
Square 200 x 165 $800
Rates & Specs
92% of PPS members report visiting an advertiser’s website, contacting an advertiser, or purchasing a product/service while reading Impact.
Impact Magazine Online www.ppsimpact.orgImpact’s microsite is a robust online resource for PPS members that provides access to Impact magazine’s leading practice know-how any time and anywhere from a tablet, smart phone, or laptop.
Additional online-only content and keyword search functions give PPS members an organized body of knowledge along with archived responsive digital editions.
Click-through Rate (CTR) is TWICE the industry average.
Banner ads on www.ppsimpact.org average .18% CTR (the average industry CTR for banner ads is less than .1%)
Average 4,075 monthly impressions
Average 1,580 users per month
Average session time: 1:35
BANNER: 728 x 90 pixels
BUTTON 300 x 250 pixels
ONLINE-ONLY CONTENT
With every issue, Impact online features extra content not available in the print edition.
Ad Unit 1x 6x 11-12x Size
Leaderboard Banner (upper) $1,350 $1,250 $1,000 728 x 90
Web Button (right column) $1,250 $1,150 $995 300 x 250
Leaderboard Banner (lower) $1,200 $1,100 $900 728 x 90
Email Blast from PPS– Online Issue Announcement $800 per issue 200 x 165
Enhance your online presence by adding video, audio, and dynamic data! Create a larger panel; 20% upcharge applies. Email [email protected] for specs.3rd party server charges may also apply.
PPS Online www.ppsapta.orgPPS APTA provides private practice owners with access to news and information that they want, when they want it, and how they want it—24/7/365.
Online advertising offers a combination of cost-effective targeted marketing to more than 15,000 private practice locations with enhanced lead tracking capabilities.
Ad Unit 1x 6x 12x Size
PREMIUM login page leaderboard $650 $520 $390 728 x 90
80% of members rely on association websites to stay up to date on policy changes, government regulations, professional licensing requirements, educational opportunities, and so much more!
3,000 monthly visitors
15,300 unique views per month
6,135 average impressions per ad (based on 2.5 ads rotating each month)
PPS Buyer’s Guide Online www.ppsbuyers.guidePromote your products and services 24/7/365 to physical therapists in outpatient rehab across the United States. Generate new leads and strengthen your brand recognition as you reach business owners and administrators in private practice.
With PPS’s new enhanced listings, showcase your products and services via video, color brochure, and up to 200-word descriptions.
Our new video offering plays on the highly trafficked PPS website. Make your listing stand out both in print and online by offering a PPS member discount which will be visually amplified so visitors can easily spot your listing.
Companies can track video analytics and update ad content in real-time using the new online portal.
Listing Unit Rate
Basic
Logo, ad title, company name, external video link, 50-word ad descriptions, opportunity to have your ad highlighted by adding a PPS member discount promo, company contact, website and social links, and ability to opt-in for exposure on the PPS Conference App
$500
Enhanced Upgraded
Includes all of the benefits of a basic listing PLUS:Extended description (up to 200 words), embed of a promotional video (up to 3 minutes long), downloadable product brochure
$875
Rates & Specs
100,000+ views per year Hundreds of clicks per listing
BONUS! The PPS Buyer’s Guide print version mails to more than 4,200 clinic owners with the February issue of Impact magazine
PLUS, it is onsite at CSM 2019 in Washington, DC, in January
Sign up for the PPS Buyer’s Guide at www.ppsbuyers.guide before 12/9 to make the print edition!
GENERATE NEW LEADS WITH THE PPS CONFERENCE PACKET!
Includes pre-conference, onsite, and year-round marketing.See pricing details on page 11.
O C T O B E R 3 0 – N O V E M B E R 2 , 2 0 1 9 | O R L A N D O , F L O R I D A PPS ANNUAL CONFERENCE & EXH IB I T ION
PPS Annual Conference & ExhibitionThe Conference provides four days of practice management and business education to attendees, exposing them to the latest strategies for success. Get direct access to physical therapy practice owners and administrators. Our attendees make the final purchasing decisions for their practices. As an exhibitor or sponsor, you have an unmatched opportunity to shape their buying decisions.
own two or more practice
locations
60%
WHO ATTENDS?
Practice Owners and Physical Therapists in Private Practice
Practice Administrators
Network Executive Directors
Rehab Professionals planning to start their own practice
Get direct access to more than 1,200 physical therapist private practice owners and administrators.
attendees are the final purchasing decision makers
PPS ANNUAL CONFERENCE & EXH IB I T ION O C T O B E R 3 0 – N O V E M B E R 2 , 2 0 1 9 | O R L A N D O , F L O R I D A
Connect with the Owners and Operators in Outpatient Rehab The hugely popular Exhibit Hall consistently sells out, thanks to the immense buying power of our attendees. Get in front of your buyers with heightened brand placement at the only conference in
the country that brings all these decision-makers together at one time. Email [email protected] for all conference-centric advertising, speaking, and sponsorship opportunities.
BOOK YOUR EXHIBIT SPACE AT WWW.PPSTRADESHOW.COM STARTING IN MID NOVEMBER! Set 11/15 on your calendar—space fills up quickly! Call or email Malisa Minetree ([email protected]) for details.
A l l s p o n s o r s g e t b r a n d i n g a r o u n d t h e e v e n t /p r o d u c t t h e y s p o n s o r PL US 10 E XCL US I V E ENG AGEMEN T OPP OR T UNI T IE S BEL OW:
1. Guaranteed booth selection appointment for PPS 2020 before it goes public
2. Free attendee mailing lists before and after the conference
3. Prominent recognition onsite at the General Sessions, on all walk-in slides for PPS educational sessions, and in the onsite Program Guide
4. Large-scale company branding with your logo on conference signage
5. Your company logo and link posted where all PPS attendees register at www.ppsconference.org
6. Spotlight display of your company logo and link on all PPS conference emails (sent every 3 weeks prior to the conference and every day of the conference)
7. Sponsor ribbons for all of your company personnel to wear onsite
8. Priority access points earned toward an earlier booth selection time for next year’s conference; the higher the sponsorship level, the higher the booth selection access level
9. Elevated status on the PPS 2019 App where we average more than 1,000 users and 50,500 engagements each year
10. Complimentary ad in the PPS 2019 Program Guide (size determined by sponsorship level)
Pr omo t e your Brand Sponsor a key networking event or lock in an exclusive branding opportunity. Pick from the following:
In-person networking events:
President’s Reception $15,000
Keynote Breakfast Reception $8,000
Lunch in the Exhibit Hall $6,000-$12,000
Breakfast in the Exhibit Hall $4,000-$8,000
Happy Hour/Reception in the Hall $10,000
Brand these highly used conference perks:
Wifi $15,000
Hotel Key Card $10,000
Lanyard $8,000
Tote Bag $8,000
Mobile App $5,000
Presenter Handouts on USB drive $6,000
Inquire about presentational opportunities, exclusive charging stations, and other unique onsite opportunities.
Impact magazine offers expert insight on the latest trends in health care, government regulation, and practice management for the business owner.
BONUS DISTRIBUTION:• Reaches more than 4,200 PPS members in print
and online one month prior to PPS 2019.
• Handed out onsite to more than 1,200 PPS attendees in Orlando, Florida, at Rosen Shingle Creek Resort.
• Posted and archived online at www.ppsimpact.org where we average 2,000 visitors each month.
AD CLOSE: AUGUST 22, 2019See ad ra tes and specs on pag e 12
PPS Annual Conference Program Guide
The PPS Annual Conference & Exhibition reaches more than 1,200 conference attendees.
BONUS DISTRIBUTION:• Handed to every conference attendee onsite
at Rosen Shingle Creek in Orlando, Florida.
• Posted online at www.ppsimpact.org.
• Direct attendees to your booth, hospitality event, and website.
AD CLOSE: AUGUST 22, 2019See ad ra tes and specs on pag e 12
PPS 20 19 CONFERENCE PACKETPPS Annual
Buyer’s Guide
Boasting more than 100,000 views per year, the Annual PPS Buyer’s Guide gives your company 12 months of exposure to the PPS community. The online Buyer’s Guide features:
• Online video, online brochures, and up to 200 words.• PPS members can demo your product online or take
advantage of a PPS member discount you create!• Change your video, online brochure, or company description
at any time throughout your 12 month subscription.
BONUS:• Print version of the Buyer’s Guide mails to more than 4,200
clinic owners in Feb. 2019 and is onsite at CSM 2019.• Mailed monthly to new PPS members when they join.• Posted on www.ppsapta.org and www.ppsimpact.org.• All PPS Buyer’s Guide vendors (register at www.
ppsbuyers.guide) who also exhibit at the PPS conference will be prominently highlighted in the conference app’s exhibitor list and given VIP access to edit their app listing to include additional links, documents, and photos.
AD RESERVATION: DECEMBER 6, 2018/2019 (print edit ion)
BASIC LISTING: $500 UPGRADED LISTING: $875 (with video and online brochure)
GENERATE NEW LEADS AT PPS 2019 WITH THE PPS CONFERENCE PACKETRESERVE AN AD IN ALL 3 AND SAVE 10%
4x-11x adver t iser s in Impac t maga z ine are no t e l ig ib le f or the 10% d iscount .REGISTER YOUR LISTING AT WWW.PPSBUYERS.GUIDE anytime throughout the year but before the 2019 print edition closes!
An additional 5% discount applies to all multi-insertion Impact orders (4x-11x) prepaid in full.
Program Guide
Ad Size Width Height Rate
Back Cover 8.5” 11.0625” $2,000
Inside Front Cover (Bleed) 8.5” 11.0625” $1,800
Inside Back Cover (Bleed) 8.5” 11.0625” $1,750
Full Page (Bleed) 8.5” 11.0625” $1,250
Half Page Horizontal 7.25” 4.5” $700
Half Page Vertical 3.5” 9.375” $700
Quarter Page 3.5 4.5 $500
Want to stand out from your competitors? RESERVE A CUSTOM INSERT
IN IMPACT!
Guidelines for Impact magazine and Program Guide
Binding: Perfect Bound | Trim Size: 8.25” x 10.8125” Safety: Keep text 0.25” from final trim size
Artwork requirements: Press optimized PDF with all graphics and fonts embedded; Embedded images must be CMYK or Grayscale, TIFF/EPSl Images must be minimum 300 dpi; NO JPEG images; Choose
a press-quality or higher quality print option and under “general” options, uncheck “preserve photoshop editing capabilities.” This will create a flattened PDF, i.e., no layers. (DO NOT embed color profile)
Guidelines for Online Ads• Banner ads are posted by or before next business day if web-
ready and in proper format.• JPG or GIF files only, 40KB max; PDFs are not accepted.• For static files, JPG required. For animated files, GIF required.• PPS APTA reserves the right of final approval on creative assets.• Advertisers must be clearly identified by name in at least one
frame of the advertising content.
• Ad units must have a linking URL that resolves to an active page.• Any advertisement which has a detrimental impact on the site, or
causes a negative user experience, will be pulled from the site without notice.
• Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into graphic. Creative must meet size specifications with border.
LOOKING FOR AN ALTERNATIVE TO THE HIGH COST OF DIRECT MAIL?
PPS 2019 Conference PacketExhibitors who integrate advertising and sponsorship components into a total exhibition program have more success attracting booth visitors, gathering leads, and generating sales.
Impact Premium Packet: In Print and OnlinePurchasing cycles vary from organization to organization and from buyer to buyer. Our economical marketing solutions are designed to reach these influential decision makers at all times. Maximize
the impact on a prospect’s mind with any of these bundled content packages. Reach your audience both in print and online and gain maximum profit at minimum cost!
INTEGRATED MARKET ING
Impact Premium Packet Packet Value: $28,565 YOU PAY ONLY
$25,365!11 full-page ads with far-forward placement in Impact magazine $13,365
12 months online, Leaderboard or Right Column $11,940-$12,000
4 FREE Buttons on the Impact online email blast $3,200
Advertise in the Buyer’s Guide, October Impact, and the Program Guide and save 10%! Discount doesn’t apply to 4x-11x Impact advertisers.
CREATE YOUR OWN CUSTOM MARKETING PACKAGE! For à la carte offerings and pricing, Contact Malisa Minetree at 317-815-4688 or [email protected].
PPS 2019 Buyer’s Guide
Reserve an enhanced listing in the
Buyer’s Guide.
October Impact, PPS Annual Conference Issue Reach PPS members before the
conference and all PPS 2019 conference attendees.
Pre-conference web button, square, or leaderboard at
ppsapta.org and ppsimpact.org Connect with PPS members when
they are online. Take advantage of conference traffic online.
PPS Program Guide Print advertisements are
one of the most important ways attendees follow up with exhibitors from the
Happy HourLunch in the Hall Breakfast in the HallMobile App Presenter Handouts on USB DriveHotel Key Card
Inside Back Cover Back Cover 1/4 Pg 1/2 H Pg 1/2 V PgFull Pg
Cost*
Enhanced Listing (200 words)
PPS Buyer’s Guide
Basic Listing (50 words) Multiple Listings Number of listings _______
Cost*Print Online
Impact Magazine
Ad Index ListingTo eliminate printing errors, please email your contact information to [email protected] with your insertion order.Contact information includes: Company Name; Phone; Fax; Email; and Website.
Issues Running B&W Color
Jan Feb Mar Apr May June
July NovOct (PPS Show Issue)SepAug1/4 Pg 1/2 H Pg 1/2 V PgFull Pg
For your security, PPS will contact you by phone for payment information upon receipt of a completed order form.
FOR INTERNAL USE ONLY
CARDHOLDER NAME (PLEASE PRINT LEGIBLY)
SIGNATURE FOR PPS 2019 ADVERTISING AGREEMENT
CARD NUMBER EXPIRATION DATE and 3-DIGIT CODE
DATE
*Ad WILL NOT run if payment is not received within 30 days.Cancellations must be received in writing prior to the published ad close date. Short-term rates apply upon cancellation.*All payments on sponsorship orders are nonrefundable.
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PPS ADVERTISING POLICY• All Impact advertisers will receive a free annual subscription to Impact magazine.
• PREPAYMENT is required for all online and print ads in Impact and on the PPS websites. Payment MUST be received within 30 days of receipt of invoice. All credit card payments will be processed within 30 days of the published close dates. Advertiser’s ads will be removed from the issue or website due to nonpayment.
• The advertiser understands that its previous ad will run if new ad is not received by the published ad close date.
• Cancellations received in writing to [email protected] prior to the published reservation date for Impact, the Buyer’s Guide, or the Program Guide will be accepted without full payment required for the scheduled ad. Upon receipt of cancellation, a balance will be owed based on the short-term rate earned at the time of cancellation.
• All ad rates are based on the advertiser providing press-ready and web-ready artwork. Additional charges may apply if ads are not preflighted.
SUBMISSION REQUIREMENTS• Prepayment is required. Payment must be received within 30 days of receipt of
e-invoice. If payment is not received as per signed agreement, the ad will not run. Credit applications required for new advertisers.
• All advertisers will receive a copy of the issue of Impact in which their ad appears.
• The advertiser will be given 48 hours to submit an acceptable ad to [email protected].
• The advertiser understands that its previous ad will run if a new ad is not received by the published deadline. All cancellations must be received in writing and if received prior to the published close date, that ad will not run. Short-term rates will apply due to cancellation.
• A 5% discount applies to multi-insertion Impact orders paid in full with the first insertion.
P R I VAT E P R A C T I C E S E C T I O N O F T H E A M E R I C A N P H Y S I C A L T H E R A P Y A S S O C I A T I O N1 0 5 5 N . Fa i r f a x S t r e e t , S u i t e 2 0 4 | A l e x a n d r i a , VA 2 2 3 1 4 | w w w. p p s a p t a . o r g | p r i va t e p ra c t i c e s e c t i o n @ a p t a . o r g | 8 0 0 - 5 1 7 - 1 1 6 7
Contact MALISA MINETREE for 2019 PPS advertising, exhibit space, and sponsorship opportunities. P 317-815-4688 | M 317-603-7854 | F 317-582-0607 | [email protected]