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A whole of sport Strategic Plan. Enhanced collaboration and growth within Australian Table Tennis 2019–2022. Implementation update, as of 31 December 2019. Strategic Priority Area 1 – Unification 8 7 88% 1 12% 2 – Participation 8 4 50% 4 50% 3 – Profile 6 5 83% 1 17% 4 – Performance 6 4 67% 2 33% 5 – Our People 5 2 40% 3 60% 33 22 66% 11 33% Total KPI’s On Track KPI’s On Track KPI’s % At Risk/ Not Commenced KPI’s At Risk/ Not Commenced KPI’s % OUR FUTURE NOW! 2019-2022 WHOLE OF SPORT STRATEGIC PLAN
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2019-2022 WHOLE OF SPORT STRATEGIC PLAN OUR FUTURE … · all national events in our first year of live streaming with My Sport Live. The total reach of all national events exceeded

Aug 04, 2020

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Page 1: 2019-2022 WHOLE OF SPORT STRATEGIC PLAN OUR FUTURE … · all national events in our first year of live streaming with My Sport Live. The total reach of all national events exceeded

A whole of sport Strategic Plan. Enhanced collaboration and growth within Australian Table Tennis 2019–2022.

Implementation update, as of 31 December 2019.Strategic Priority

Area

1 – Unification 8 7 88% 1 12%2 – Participation 8 4 50% 4 50%3 – Profile 6 5 83% 1 17%4 – Performance 6 4 67% 2 33%5 – Our People 5 2 40% 3 60%

33 22 66% 11 33%

Total KPI’s On Track KPI’s On Track KPI’s % At Risk/ Not Commenced

KPI’s

At Risk/Not Commenced

KPI’s %

OUR FUTURE NOW!2019-2022 WHOLE OF SPORT STRATEGIC PLAN

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STRATEGIC PRIORITY AREA 1

KEY PERFORMANCEINDICATORS

State and Territory (S&T) Agreements entered into with all 8 x S&T’s.

‘One Management’ approach established across all 8 S&T’s.

Contemporary good practice governance structures and systems in place at all layers of the sport.

A collaborative and aligned approach to organisational planning and management in place between TTA and all S&T’s.

On track

On track

Not commenced

On track

Broad State/Territory agreement to work together collaboratively following State/Territory Forum after 2019 TTA AGM. Subsequently, multiple collaboration pieces have commenced, see below.

It is anticipated that formal State and Territory Agreements will be progressed further throughout 2020.

Sport Australia ‘One Management’ funding obtained to commence the first stage of this objective.

All State/Territory Associations have completed a 2020-2022 Strategic Plan, which aligns with the TTA Whole of Sport Strategic Plan where practicable (while maintaining a local focus). This is the first time an aligned strategy has been in place across TTA and all State/Territory Associations.

A National Database will be rolled out from 1 January 2020 onwards through Revolutionise Sport. This is the first time a National Database has been established.

Work has not commenced to align national governance structures and systems at State/Territory level.

Sport Australia ‘One Management’ funding obtained to filter the 2019-2022 Whole of Sport Strategic Plan – Our Future Now, through to State/Territory Associations.

All State/Territory Associations have completed a 2020-2022 Strategic Plan, which aligns with the TTA Whole of Sport Strategic Plan where practicable, while maintaining a local focus. This is the first time an aligned strategy has been in place across TTA and all State/Territory Associations.

No State/Territory Agreements in place.

No ‘One Management’ model in place.

No consistency of governance structures in place.

No aligned approach to strategic planning at TTA and State/Territory level.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

UNIFICATION

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STRATEGIC PRIORITY AREA 1

KEY PERFORMANCEINDICATORS

Standardised policies and procedures (where relevant and beneficial) in place at all layers of the sport.

Contemporary digital / technology systems used to support all layers of the sport.

Doubled total annual (whole of sport) revenue by 2022 and more than 50% of total annual (whole of sport) revenue generated from non-Government funding sources.

All TTA managed events deliver a positive commercial return.

On track

On track

On track

On track

TTA Governance Reform Working Party completed their scope of works in July 2019. This included creating/updating all TTA policies and related documents across the areas of governance, high performance, national events, Board Sub-Committees, Board and staff. An Independent Review into Governance at TTA was also completed.

Work to filter policies and related documents through to State/Territory Associations can now commence, where practicable.

Sport Australia ‘One Management’ funding obtained to implement this objective.

A National Database will be rolled out from 1 January 2020 onwards through Revolutionise Sport. This is the first time a National Database has been established.

Updated State/Territory Association websites will be rolled out in early 2020 through Revolutionise Sport, featuring common branding.

Total revenue of $2,144,000 (67% increase compared to 2018). 2019 total Government funding of $1,000,500 (47% of total revenue). 2019 non-Government revenue of $1,143,500 (53% of total revenue).

2019 National Para Championships achieved a 29% Return on Investment (before Host State Distribution), and 14.5% Return on Investment (after Host State Distribution).

2019 National Senior & Youth Championships achieved a return on Investment of 53%.

2019 National Junior Championships achieved a 46% Return on Investment (before Host State Distribution), and a 23% Return on Investment (after Host State Contribution).

2019 National Veterans Championships achieved a 50% Return on Investment (before Host State Distribution), and a 25% Return on Investment (after Host State Contribution).

Stage 1 Australian Qualification Tournament for the 2020 Olympic Games achieved a 67% Return on Investment.

No standardisation of policies between TTA and State/Territory level.

No holistic systems at TTA and State/Territory level.

Total revenue of $1,287,666. Total Government funding revenue of $786,202 (61% of total revenue). Total non-Government funding revenue of $501,464 (39% of total revenue).

No aligned approach to strategic planning at TTA and State/Territory level.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

UNIFICATION

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STRATEGIC PRIORITY AREA 2

KEY PERFORMANCEINDICATORS

Increase Sporting Schools participants to 40,000 annually by 2022.

National membership growth of >5% annually and reach 12,500 members by 2022.

Increased number of TTA accredited Coaches to 500TOPS, 300 Level 1, 75 Level 2 and 30 Level 3 By 2022.

Increase participation to 150,000 participants by 2022.

Directly contribute to delivering $500,000 worth of equipment and facilities to clubs/associations and schools by 2022.

Embed a membership offering that delivers more than $200 worth of benefits annually to each member.

Increase number of active accredited Umpires to 100 State/Territory, 20 National, 30 International, 10 Blue Badge by 2022.

Increase number of active accredited Referees to 20 State/Territory, 15 National, 10 International by 2022.

At risk

On track

At risk

On track

On track

On track

At risk

At risk

16,163 Sporting Schools Participants achieved in 2019. *Sporting Schools is a Federal Government program. Currently there is a fixed pool of funds available for all sports and schools. This means that in order to grow our Sporting Schools participation numbers, we need to get schools choosing table tennis over other sports. With current staff resourcing, this provides a risk to the business.

10,077 State/Territory reported members (6,369 Full Members, 3,708 Recreational Members) in 2019 (5% decrease compared to 2018).

*Although there was a decrease in 2019 membership compared to 2018, with new programs due to commence including Spinneroos and the Corporate Cup, it is felt that attaining the goal of 12,500 members by 2022 is still attainable.

342 TOPS, 187 Level 1, 59 Level 2, 17 Level 3 currently accredited.

Existing coaching courses need to be updated to reflect the contemporary coaching requirements and to shift towards online content. Ongoing funding will be required to enable coaches to reach their potential, enable coaching targets to be reached and a complete coaching pathway to be effectively serviced.

168,560 participants in 2019 (63% increase compared to 2018).

$170,000 worth of equipment distributed through Sporting Schools Program throughout 2019.

$81,000 equipment and facilities generated through 2019 TTA Equipment and Facilities Grant Program.

Discussions with multiple prospective partners currently underway.

44 State/Territory Umpires, 12 National, 32 International Umpires and 5 Blue Badge currently accredited and active.

11 State/Territory, 1 National and 6 international Referees currently accredited and active.

18,410 Sporting Schools participants achieved in 2018.

10,636 State/Territory reported members in 2018.

343 TOPS, 203 Level 1, 49 Level 2 and 13 Level 3 coaches at the end of 2018.

103,465 participants in 2018.

$68,000 equipment and facilities generated through 2018 TTA Equipment and Facilities Grant Program.

No clearly defined membership offering in place.

42 State, 21 National and 2 International officials (Umpires and Referees) at the end of 2018. NOTE: ITTF accredited officials not included in these statistics.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

PARTICIPATION

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STRATEGIC PRIORITY AREA 3

KEY PERFORMANCEINDICATORS

Generate $1,000,000 in sponsorship revenue or equivalent by 2022.

Increase the number of affiliated clubs/associations around Australia to 300 by 2022.

TTA and all S&T’s utilising consistent, effective and widely recognised branding.

Improved digital, social media and mainstream media metrics annually.

On track

At risk

On track

On track

$171,000 generated in sponsorship and non-program grants across TTA general operations and all national events throughout 2019.

223 affiliated clubs/associations.

Sport Australia ‘One Management’ funding obtained to implement this objective.

Updated State/Territory Association websites will be rolled out in early 2020 through Revolutionise Sport, featuring common branding.

7,217 page likes on the TTA Facebook page (up 23% compared to 2018).

7,628 followers on the TTA Facebook page (up 28% compared to 2018).

683,940 reach, 7,061 link clicks, 24,832 post likes, 1,917 post comments, 1,279 post shares across 322 posts.

Average per post of 2,124 reach, 22 link clicks, 77 post likes, 6 post comments, 4 post shares,

Across 5 National Events in 2019 (4 x National Championships [Para; Senior and Youth; Junior; Veterans]) and Stage 1 Australian Qualification Tournament for the 2020 Olympic Games:- Livestreaming: More than 51,500 unique viewers and nearly 64,000 total views from more than 30 countries viewed 200,000 minutes (3,333 hours) of footage across all national events in our first year of live streaming with My Sport Live. The total reach of all national events exceeded 172,000 people.- Facebook: Through the TTA Facebook page, national events reached more than 284,000 people, generating more than 95,000 engagements from more than 130 posts (excluding live streaming).- Website: More than 240,000 website hits were generated through national events.

$86,876 generated through sponsorship in 2018.

204 affiliated clubs/associations.

No consistent branding across TTA and States/Territories.

5,866 page likes on the TTA Facebook page.

5,970 followers on the TTA Facebook page.

National events data unknown.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

PROFILE

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STRATEGIC PRIORITY AREA 3

KEY PERFORMANCEINDICATORS

Develop and promote con-temporary digital content.

Live streaming available at all National Championshipsfrom 2020 onwards and an on-demand event video library established.

On track

On track

Concentrated effort has been made to increase the quality and quantity of social media content and establish and develop live streaming content at all National Championships, as evidenced by the statistics above and below.

- TTA Facebook (excluding livestreaming): 13 posts with a total reach of nearly 25,900 people and engagement with more than 6,100 people. Nearly 50 photos were released. - TTA website (including event website): More than 7,350 website hits.

Live streaming through My Sport Live was undertaken for all national events in 2019, including: - 2019 National Para Championships - 2019 National Senior & Youth Championships - 2019 National Junior Championships - 2019 National Veterans Championships - Stage 1 Australian Qualification Tournament for the 2020 Olympic Games.

All coverage is available on-demand through each Event Website, TTA Facebook page and through My Sport Live. A new agreement has been finalised with My Sport Live to cover all national events again in 2020.

No targeted approach to developing contemporary digital content.

Live streaming of National Championships done on an ad hoc basis depending on the Host State of the National Championships.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

PROFILE

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STRATEGIC PRIORITY AREA 4

KEY PERFORMANCEINDICATORS

TTA and S&T collaboration to deliver ongoing train-ing centres in all 8 S&T’s.

‘One National Team’ ap-proach where all National Squad Members (junior, senior, para) have access to regular and ongoing training and competition opportunities.

All S&T’s participating in all National Events.

A talent development pathway in place, enabling talented athletes (junior, senior, para) to effectively transition into state, national and international level athletes.

On track

On track

At risk

On track

High Performance Agreements signed with TTACT, TTQ, TTSA, TTT, TTV and TTWA.

Ongoing dialogue with TTNSW and TTNT is currently taking place with a view to finalising High Performance Agreements in early 2020.

National Squad training in Melbourne has built up to 21 hours per week across 7 sessions.

National Squad athletes living outside Melbourne can attend National Squad training at any time, plus the State/Territory Association High Performance Agreements training.

2019 National Para Championships: 6 States/Territories participated (TTACT, TTNSW, TTQ, TTSA, TTV, TTWA). President’s Teams and Fiji also participated.

2019 National Senior & Youth Championships: 5 States/Territories participated (TTACT, TTNSW, TTQ, TTSA, TTV). President’s Teams, New Caledonia and Tahiti also participated.

2019 National Junior Championships: all 8 State/Territory Associations participated. President’s Teams and New Zealand also participated.

2019 National Veterans Championships: all 8 State/Territory Associations participated. President’s Teams and New Zealand also participated.

High Performance Agreements signed with TTACT, TTQ, TTSA, TTT, TTV and TTWA.

New AIS Performance Pathway funding has been secured, enabling two performance pathway staff to be employed from 2020 onwards.

No TTA and State/Territory collaboration to deliver ongoing training centres.

National Squad training in its infancy.

Varied event to event and year to year.

Talent pathway as identified through Foundation, Talent, Emerging, Mastery (FTEM) Framework.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

PERFORMANCE

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STRATEGIC PRIORITY AREA 4

KEY PERFORMANCEINDICATORS

Embed a culture of creating internationally competitive athletes (junior, senior, para) as the highest priority from a performance perspective within TTA and S&T’s.

Achievement of our high performance targets at all Benchmark Events (junior, senior, para).

On track

At risk

The number of internationally competitive athletes in the Para High Performance Program has increased in 2019. This is evidenced by 17 gold medals being won across 4 international events, which is the best ever annual results achieved by our Para athletes. The Para High Performance Program was a finalist in the AIS High Performance Program of the Year Award.

Under a new National Head Coach – Able-Bodied, the Able-Bodied High Performance Program made considerable progress in 2019. This is evidenced by National Squad training being established and built up to cover 21 hours per week across 7 sessions, domination of Continental level events, and earning maximum quota places for the 2020 Olympic Games.

PARA RESULTS:2019 ITTF-Oceania Para Championships:8 x gold, 3 x silver, 8 x bronze medals, 3 x 4-8th placings – Total > 19 medals.AUS won every Gold medal on offer > target achieved.

ABLE-BODIED RESULTS:2019 World Championships:1 out of 4 players reached the main draw, no doubles pairs progressed to the main draw, no mixed doubles pairs in round of 32 or better > target not achieved.

2019 ITTF-Oceania Cup:2 x gold / 2 x silver medals in Men’s and Women’s Singles > target achieved.

2019 Commonwealth ChampionshipsNo podium finish for Women’s Team or Men’s Team, no podium finish in singles events, doubles events or mixed doubles events > target not achieved.

2019 World Junior ChampionshipsGirls Team 14th place, Boys Team 14th place, no players progressing to the main draw in singles, no round of 16 or better in doubles or mixed doubles events > target not achieved.

2020 ITTF-Oceania Olympic Qualification TournamentWomen’s Team and Men’s Team won the competition, ensuring maximum quota places have been earned for the 2020 Olympic Games > target achieved.

Multiple internationally competitive athletes in Para High Performance Program.

Relatively fewer internationally competitive athletes in Able-Bodied High Performance Program.

2019-2022 PARA BENCHMARK EVENTS2019 ITTF-Oceania Para Championships2020 Paralympic Games2021 ITTF-Oceania Para Championships2022 World Para Champs2022 Commonwealth Games

2019-2022 ABLE-BODIED BENCHMARK EVENTS2019, 2020, 2021, 2022 World Championships2019, 2020, 2021, 2022 World Junior Championships2019, 2020, 2021, 2022 ITTF-Oceania Cup2020 ITTF-Oceania Olympic Qualification Tournament2020 Olympic Games2019 and 2021 Commonwealth Championships2022 Commonwealth Games

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

PERFORMANCE

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STRATEGIC PRIORITY AREA 5

KEY PERFORMANCEINDICATORS

Our staff - Retain and attract high quality people through offering a flexible and empowering working environment where people can make a difference in the table tennis community and personal and professional growth is the norm. There will be paid staff in all 8 S&T’s by 2022.

Our Boards and Committees - Ensure suitably qualified people fill all positions, personal and professional growth opportunities are provided, and 40% female Board and Committee representation is attained by 2022.

Our coaches - Ongoing and regular coach education opportunities are provided, a clear coaching pathway is established, a culture of working together to create internationally competitive players is embedded.

On track

At risk

At risk

Staff/contractor levels have been stable throughout 2019. 6.5 FTE staff/contractors in place. Staff/contractors have clearly defined KPI’s and flexibility is included in staff/contractor policies.

The Board has approved a long-term staff structure, with a view to expanding TTA staff/contractors to 14.5 FTE by the end of 2022.

Full-time staff in Queensland and Victoria, part-time/contractor staff in New South Wales, Queensland, Tasmania, Victoria and Western Australia. Ongoing funding will be required to enable sufficient staff/contractors to be engaged in all 8 States/Territories by the end of 2022.

Board Composition: 5 males (71%), 2 female (29%).

Nominations Committee has been in place throughout 2019, one of their responsibilities is to ensure that all prospective Board members are vetted to ensure they have the appropriate skills required to effectively contribute to the Board.

Board Sub-Committee composition: 16 males (76%), 5 females (24%), including 1 out of 5 (20%) female Board Sub-Committee Chairperson’s.

TTA Coach Accreditation system is now managed exclusively by TTA, rather than adhering to the former Sport Australia National Coach Accreditation Scheme.

Existing coaching courses need to be updated to reflect the contemporary coaching requirements and to shift towards online content. Ongoing funding will be required to enable coaches to reach their potential, enable coaching targets to be reached and a complete coaching pathway to be effectively serviced.

2018 was a year of transition with a full staff restructure being undertaken. 6.5 FTE staff/contractors in place. Staff/contractors have clearly defined KPI’s and flexibility is included in staff/contractor policies.

Full-time staff in Queensland and Victoria, part-time/contractor staff in New South Wales, Queensland, South Australia, Tasmania, Victoria and Western Australia.

Board composition: 6 males (86%), 1 female (14%), including male President.

Board Sub-Committee composition: 16 males (76%), 5 females (24%), including 2 out of 6 (33%) female Board Sub-Committee Chairperson’s.

Regular coach education in some States/Territories, but no central planned coordination of an overarching education program.

Individual coaches invited to attend training camps and some competition coach education opportunities provided.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

OUR PEOPLE

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STRATEGIC PRIORITY AREA 5

KEY PERFORMANCEINDICATORS

Our Officials - Ongoing and regular Umpire and Referee education opportunities are provided, a clear Umpire and Referee pathway is established, a culture of striving to officiate at the international level is embedded.

Our Volunteers - volunteer recognition at all levels becomes the norm, the benefits of volunteering are championed and proactive volunteer attraction programs are embedded.

At risk

On track

COACHING OPPORTUNITIES PROVIDED:PARA:1) Private coaches invited to attend 1 x National and 5 x State/Territory Para Training Camps.2) Private coaches linked to player information through software. National Head Coach – Para works closely with private coaches.3) Development coaching opportunities provided at the Slovenia Para Open, ITTF-Oceania Para Championships, Japan Para Open and Bangkok Para Open.

ABLE-BODIED:1) 2 x coach scholarships provided to attend the 2019 National Hopes Week.2) Development coaching opportunities provided at the ITTF World Junior Circuit Australian Open, ITTF-Oceania Junior Championships and ITTF World Junior Championships.

TTA Officials Accreditation system is now managed exclusively by TTA, rather than adhering to the former Sport Australia National Officials Accreditation Scheme.

Existing officials courses need to be updated to reflect the contemporary officiating requirements and to shift towards online content. Ongoing funding will be required to enable officials to reach their potential, enable officials targets to be reached and a complete officiating pathway to be effectively serviced.

TTA National Officials database currently being established to incorporate all ITTF accredited officials.

National Volunteer Awards Program embedded as a permanent fixture.

Equivalent program currently active in some State/Territory Associations.

Multiple high performing Officials at the international level and regular Umpire and Referee education in some States/Territories, but no central planned coordination of an overarching education program.

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 31 DECEMBER 2019)

OUR PEOPLE

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OUR FUTURE NOW!OUR COMMITMENT TO

‘Our Future Now’ signals the start of an exciting new chapter in the life of Table Tennis in Australia and for everyone within the Table Tennis community. Every stakeholder needs to understand the importance of the role they (and others) play in helping to deliver ‘Our Future Now’, to ensure our sport achieves its immense potential between 2019 and 2022 (and beyond).

Photo credits: Australian Paralympic Committee pages 1, 3, 6. Commonwealth Games Australia pages 2, 4, 5, 9.

Australian Olympic Committee page 7. ITTF page 8.

Our activities will be guided by this Strategic Plan, which will be monitored by the TTA Board and CEO. Through renewed trust and collaboration, we can and will achieve the future success and sustainability of our sport and our vision – Connect all Australians with Table Tennis in their lifetime.