Contacts Publishing office American Society of Clinical Oncology 2318 Mill Road, Suite 800 Alexandria, VA 22314 (571) 483-1300 www.asco.org Advertising sales office The Walchli Tauber Group, Inc. 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 Tel (443) 512-8899 Fax (443) 512-8909 www.wt-group.com Joe Frank, Jr., MSB National Advertising Sales Manager Extension 114 [email protected]Amy Birnbach National Advertising Sales Manager [email protected]The American Society of Clinical Oncology (ASCO) offers an array of print and online advertising opportunities for companies to reach their target audience throughout the year. Each opportunity described in this media kit offers unique vehicles to reach the ASCO membership (nearly 45,000); as well as multidisciplinary oncology specialists attending specialty symposia and the ASCO Annual Meeting. Table of Contents ASCO Connection...................................... 1 Print issues ........................................... 1 Best of ASCO Connection at Annual Meeting.................................... 1 Website Advertising ............................. 2 Bi-Weekly Digest eBlasts ...................... 2 ASCO Express ............................................... 3 Email advertising .................................. 3 ASCO Annual Meeting.................................. 4 Daily News ........................................... 4 Exhibitor Directory................................ 5 Meeting Program ................................. 6 City Map .............................................. 6 Dinner Program .................................... 6 Amenity advertising.............................. 7 Hotel advertising .................................. 8 Website advertising .............................. 9 Email advertising .................................. 10 Gastrointestinal Cancer Symposium............ 11 Daily News ........................................... 12 Meeting Program ................................. 13 Hotel advertising .................................. 14 Website advertising .............................. 15 Email advertising .................................. 15 Genitourinary Cancers Symposium ............. 16 Daily News ........................................... 16 Meeting Program ................................. 16 Hotel advertising .................................. 17 Website advertising .............................. 18 Email advertising .................................. 18 ASCO-SITC Immuno-Oncology Symposium ................................................ 19 Daily News ........................................... 19 Meeting Program ................................. 19 Hotel advertising .................................. 20 Website advertising .............................. 20 Email advertising .................................. 20 Oncology Practice Conference ................... 21 Website advertising .............................. 21 Meeting Program ................................. 21 ASCO Quality Care Symposium.................. 22 Website advertising .............................. 22 Meeting Program ................................. 22 Supportive Care in Oncology Symposium ... 23 Website advertising .............................. 23 Meeting Program ................................. 23 ASCO Member Data .................................. 24 Meeting Schedule ................................ 24 Demographics...................................... 24 Advertising Policies .................................... 25 Media Kit 2019 Annual Meeting + Symposia
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2019€¦ · 1/2 page $3,495 net $4,495 net 1/4 page $1,995 net $2,995 net COVER/PREMIUM POSITION RATES 2nd cover* $7,250 net 4th cover* $7,750 net Table of contents $6,500 net Cover
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ContactsPublishing officeAmerican Society of Clinical Oncology2318 Mill Road, Suite 800Alexandria, VA 22314(571) 483-1300www.asco.org
Advertising sales officeThe Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899Fax (443) 512-8909www.wt-group.com
Joe Frank, Jr., MSBNational Advertising Sales ManagerExtension [email protected]
Oncology Practice Conference ................... 21Website advertising .............................. 21Meeting Program ................................. 21
ASCO Quality Care Symposium .................. 22Website advertising .............................. 22Meeting Program ................................. 22
Supportive Care in Oncology Symposium ... 23Website advertising .............................. 23Meeting Program ................................. 23
ASCO Member Data .................................. 24Meeting Schedule ................................ 24Demographics ...................................... 24
1For questions or inquiries, contact Amy Birnbach of the Walchli Tauber Group, Inc. 2019 Media Kit
ASCO Connection is the Society’s official member magazine. The print and online editions highlight the membership experience through profiles of and interviews with the world’s leading oncology experts. The magazine is the primary source of information about ASCO’s programs, with a special focus on the combined contributions and accomplishments of ASCO and its individual members as they address the concerns of today’s oncology community.
The magazine’s online component, connection.asco.org, is ASCO’s professional networking site for the oncology community. The site provides a secure platform for members to interact with colleagues and ASCO leaders through interactive blogs, ASCO Connection articles, and ASCO news.
Frequency: Bimonthly, and “Best of” (Annual Meeting) Issue.
Mail class: Mails polybagged with JCO (16,000), mails stand-alone (16,000).
Circulation: All U.S. ASCO Members (26,000), and non-member early career oncologists (6,000).
RUN OF BOOK (ROB) RATES
Size B/W Color
Full page $4,995 net $5,995 net
1/2 page $3,495 net $4,495 net
1/4 page $1,995 net $2,995 net
COVER/PREMIUM POSITION RATES
2nd cover* $7,250 net
4th cover* $7,750 net
Table of contents $6,500 net
Cover tip (32,000 U.S.) $15,000 net
Supplied insert (2-page)** $12,500 net
*Covers 2 and 4 must be 4-color. Rates shown include the cost of color.**Larger supplied inserts will be quoted on request.
CLOSING DATES*
Issue Date Space Material Mails
January 11/5 11/13 1/10
March 1/9 1/18 3/10
May (Pre-Annual Meeting) 3/4 3/12 5/1
June (Best of ASCO Connection) 3/22 3/29 Annual Meeting
July (Post-Annual Meeting) 5/21 5/28 7/9
September 7/11 7/19 9/10
November 9/3 9/10 11/1
*Cancellations cannot be accepted after space reservation date.
ELECTRONIC AD SUBMISSION
Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.
AD MATERIAL DELIVERY ADDRESS
Walchli Tauber Group, Inc.Attn: Roland Keve (ASCO Connection, issue date)2225 Old Emmorton Road, Suite 201Bel Air, MD 21015
BONUS DISTRIBUTION
Issues of ASCO Connection will be distributed at all meetings where the ASCO membership exhibits, including: SSO, AACR, ONS, ASTRO, ECCO, ASH, all three Best of ASCO meetings, and many more.
INCENTIVE PROGRAM
Buy six regular issues of ASCO Connection and receive a complimentary placement (space is limited, available on a first come first serve basis) of the same size in the Best of ASCO Connection Blogs at the ASCO Annual Meeting free of charge.
The Best of ASCO Connection Blogs is a Special Edition issue of ASCO Connection. The issue features the most popular blog posts and comments on ASCOconnection.org from the past year.
30,000+ copies are distributed at the Annual Meeting. Copies are also inserted in the Registration Edition of ASCO Daily News, and are available at the ASCO Publications station during the Annual Meeting.
COVER TIPCORPORATE OR BRANDED
COVER TIPCORPORATE OR BRANDED
ASCO ConnectionPrint issues
Best of ASCO Connection at Annual Meeting
MAILS TO
ALLU.S. BASEDMEMBERS
MECHANICAL SPECIFICATIONS
Size Dimensions (bleed) Dimensions (non-bleed)
Full page 8-3/8 x 11-3/16” 7 x 10”
1/2 page (horizontal) — 7 x 4-7/8”
1/2 page (vertical) — 3-3/8 x 10”
1/4 page — 3-1/2 x 5”
Cover tip (supplied) 7-1/2 x 5” —
Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.
2For questions or inquiries, contact Amy Birnbach of the Walchli Tauber Group, Inc. 2019 Media Kit
The ASCO Connection Bi-weekly eNewsletters are sent to all subscribers every other Friday. The eNewsletters deliver a curated selection of the latest content from the website, including blog posts, articles, and digital editions of the print publication. Exclusive advertising on each eNewsletter is available; emails can also be segmented to a target audience.
Total sent: 27,300 U.S. members per issue
Open rate: 22.50%
The ASCO Connection website (connection.asco.org) is the professional networking site for ASCO’s oncology community and the companion website for ASCO’s official member magazine. It features exclusive blogs from ASCO members and leaders, as well as ASCO news, career development resources, and online-exclusive articles.
Estimated total number of impressions per advertiser is 100,000 for a U.S.-targeted campaign using all ad positions (a 728x90, 160x600, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign. For internationally targeted campaigns contact the sales representative.
DOMESTIC (U.S.) WEB SITE RATES
All contracts are sold on a share-of-voice (SOV) model, split into 25% shares. Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable.
Contract Length SOV Cost
Annual 25% $10,000 net
MECHANICAL SPECIFICATIONS
728x90 pixels200 KB limit
160x600 pixels
320x50 pixels 100 KB limit
EMAIL RATES
Position Cost
Print issue email (7 total) $8,000 net/email
Bi-weekly email (19 total) $50,000 net
Exclusive package (26 total) $100,000 net
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
CLOSING DATES
Contracts due two weeks prior to email send date, materials due one week prior to email send date.
ASCO ConnectionWebsite advertising
Email advertising
728x90
160x
600
728x90
300x250
REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.
Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.
REQUIRED EMAIL FILES
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 32019 Media Kit
The ASCO Express eNewsletter is a concise, easy-to-read digest sent exclusively to ASCO’s proprietary database of U.S.-based members and non-members. Each email features information about the Society’s key initiatives, and covers important topics such as advocacy, grant opportunities, upcoming meetings and related deadlines. Content is generated in real-time and relevant from the preceding two weeks.
Total sent: 27,500 U.S. members (102,000 non-members) per issue
Open rate: 18.31%
The ASCO Global Express eNewsletter includes relevant information gleaned from the ASCO Express eNewsletter and features more in-depth discussions on topics specific to the global audience. Each email features conversations with leadership and unique international insight. The ASCO Global Express provides the Society’s members from around the world with helpful information that they can readily translate into every day practice. Emails are sent bi-monthly.
Total sent: 14,191 ex-U.S. members per issue
Open rate: 36.00%
EMAIL RATES
Placement Cost
One email $5,000 net
Exclusive package (26 total) $95,000 net
EMAIL RATES
Placement Cost
One email $5,000 net
Exclusive package (6 total) $25,000 net
MECHANICAL SPECIFICATIONS
728x90 pixels 50KB limit
MECHANICAL SPECIFICATIONS
728x90 pixels 50KB limit
REQUIRED EMAIL FILES
Advertisers must provide a JPG or static GIF, and a click-through URL. No third-party tags can be accepted.
REQUIRED EMAIL FILES
Advertisers must provide a JPG or static GIF, and a click-through URL. No third-party tags can be accepted.
CLOSING DATES
Contracts due two weeks prior to email send date, materials due one week prior to email send date.
CLOSING DATES
Contracts due two weeks prior to email send date, materials due one week prior to email send date.
ASCO Express
728x90
728x90
NEWFOR 2019
4For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
SCIENCE IN CONTEXT EDITION DISPLAY RATES (MAILS AUG.)
A single section discussing how the science presented during the Annual Meeting has changed clinical practice. Will be mailed 8 weeks after the meeting is complete to all U.S. meeting attendees and U.S. ASCO members.
Size B/W 4-color
Full page $11,500 net $12,500 net
Junior page $10,500 net $11,500 net
1/2 page $10,500 net $11,500 net
Cover tip* — $25,000 net
Outsert* — $25,000 net
*Cover tips and outserts must be supplied by advertiser.
WRAP-UP EDITION DISPLAY RATES
A single section with scientific coverage from Sunday, Monday, and Tuesday sessions. Will be mailed 1 week after the meeting is complete to all U.S. meeting attendees and U.S. ASCO members.
Size B/W 4-color
Full page $17,500 net $18,500 net
Junior page $16,500 net $17,500 net
1/2 page $16,500 net $17,500 net
Cover tip* — $25,000 net
Outsert* — $25,000 net
*Cover tips and outserts must be supplied by advertiser.
There are now six exciting ways to increase your share of voice at the world’s premier Oncology meeting...
1 Preview edition mailed to all U.S. ASCO members and U.S. attendees.2 Registration edition distributed at badge and materials pick-up area.3 Three-day ASCO Daily News (Morning).4 Three-day ASCO Daily News: Evening Edition.5 Wrap-up edition mailed to all U.S. ASCO members following the
meeting.6 Science in Context edition mailed to all U.S. ASCO members.
A single section containing a preview of the Annual Meeting and its scientific and educational program, Chicago information, and meeting planning resources. Mails to all U.S. ASCO members, and U.S. registered attendees.
Size B/W 4-color
Full page $11,500 net $12,500 net
Junior page $10,500 net $11,500 net
1/2 page $10,500 net $11,500 net
Cover tip* — $25,000 net
Outsert* — $25,000 net
*Cover tips and outserts must be supplied by advertiser.
REGISTRATION EDITION DISPLAY RATES
A single section containing helpful attendee information on meeting logistics, program highlights,and ASCO tools and resources. Distributed with the Best of ASCO Connection (inserted) at registration and at materials pick-up.
Size B/W 4-color
Full page $6,625 net $7,625 net
Junior page $5,650 net $6,650 net
1/2 page $5,650 net $6,650 net
Cover tip* — $25,000 net
*Cover tips must be supplied by advertiser.
SATURDAY-MONDAY MORNING EDITION DISPLAY RATESContains four sections (A, B, C and D) with coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.
Size B/W 4-color
Full page $22,150 net $23,150 net
Junior page $20,650 net $21,650 net
1/2 page $20,650 net $21,650 net
FRIDAY-SUNDAY EVENING EDITION DISPLAY RATES
A tabloid-sized paper containing important daily information attendees use to plan schedules for the following day. Distributed by convention center personnel at shuttle bus-stops and cab stands each evening of the meeting. Rates include all three issues.
Size B/W 4-color
Full page $14,750 net $15,750 net
Junior page $13,250 net $14,250 net
1/2 page $13,250 net $14,250 net
Daily News
COVER TIP
CORPORATE OR BRANDED
1
2
3
4
5
6
5For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
CLOSING DATES
Edition Distribution Space Material
Annual Meeting Preview May 9 3/27 4/9
Registration May 31 4/15 4/24
3-day Morning issues June 1-3 4/15 4/18
3-day Evening issues May 31-June 2 4/15 4/29
Wrap-up June 22 5/24 6/7
Science in Context August 2 7/3 7/17
PRINT MECHANICAL SPECIFICATIONS
Size Dimensions
Full page 10-1/4 x 14”
Junior page 7-1/2 x 10”
1/2 page (horizontal) 10 x 7”
1/2 page (vertical) 5 x 14”
Cover tip (supplied) 10-1/4 x 4-3/4”Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim. No standard bleed ads will be accepted; gutter bleed spread ads will be accepted. Only 4-color ads will be accepted.
ASCO Annual MeetingDaily News (continued)
Exhibitor Directory
ELECTRONIC AD SUBMISSION
Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.
AD MATERIAL DELIVERY ADDRESS
Walchli Tauber Group, Inc.Attn: Roland Keve (ASCO Daily News, issue date)2225 Old Emmorton Road, Suite 201Bel Air, MD 21015
The Oncology Professionals Hall Exhibitor Directory provides important need-to-know information about the exhibit hall. This publication will be inserted into every registration tote bag and will reach 35,000+ attendees. Sections will include detailed listing of companies at the Annual Meeting by name, by booth number, and by category.
In addition, this essential resource will include Expanded Premium Listings, Industry Expert Theaters, ancillary CME events and the Career Fair.
For more information on Expanded Premium Listings, contact J. Spargo and Associates at [email protected].
DISPLAY RATES
Double-sided dividing tab (5 total) $9,500 net
ROB (4-color B/W) $8,500 net flat
Cover 2 (limited to one page) $25,000 net
Cover 4 $30,000 net
Cover tip (supplied) $35,000 net
*Covers 2 and 4 must be 4-color. Rates shown include the cost of color.
DISPLAY RATES
Space Material
4/8 4/15
MECHANICAL SPECIFICATIONS
Size Dimensions (bleed) Dimensions (non-bleed)
Dividing tab 8-3/8 x 11-3/16” 7 x 10”
Full page 8-3/8 x 11-3/16” 7 x 10”
Cover 8-3/8 x 11-3/16” 7 x 10”
Cover tip (supplied) 3-1/2 x 6” —
Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.
SWITCH-OUTS
For the Daily News three-day editions (morning and evening), ad units that are the same size may be switched-out. $2,500 additional one-time charge. This fee also applies to ads required to be removed from the online editions.
PREMIUM POSITION RATES
Position Pre/Science Reg/Wrap-up 3-day (Morn/Eve)
Cover 2 $3,750 net $3,750 net $6,750 net
Cover 3 $2,750 net $2,750 net $5,750 net
Cover 4 $5,250 net $5,250 net $9,750 net
COVER TIP
CORPORATE OR BRANDED
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 62019 Media Kit
An Evening to Conquer Cancer Dinner Program is distributed at the annual celebration dinner of ASCO’s Conquer Cancer Foundation. The event brings together national leaders in oncology with Conquer Cancer’s largest donors. Programs will be distributed to attendees of the event. The Dinner is well attended, with over 250 guests expected.
DISPLAY RATES
Position 4-color
Full page $750 net
1/2 page $500 net
1/4 page $250 net
Cover 2 $1,000 net
Cover 4 $1,250 net
CLOSING DATES
Space Material
4/22 4/29
The Annual Meeting Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of scientific sessions, ancillary event listings, continuing medical education information, and attendee resources. Approximately 34,000 will be distributed during the meeting.
ASCO Annual Meeting
DISPLAY RATES
Position 4-color
Dividing tabs (double-sided) $15,000 net
Cover 2 (limited to one page) $25,000 net
Cover 3 $20,000 net
Cover 4 $30,000 net
CLOSING DATES
Space Material
4/8 4/15
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Dividing tab 8-3/8 x 11-3/16” 7 x 10”
Cover 8-3/8 x 11-3/16” 7 x 10”
Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Full page TBD TBD
1/2 page — TBD
1/4 page — TBD
Cover TBD —
Publication trims at 5-1/2 x 8-1/8”, keep live matter 1/2” from trim.
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
BACK
COVE
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The ASCO Annual Meeting Oncology Professionals Hall Map is spot-glued to the cover of the Conquer Cancer Foundation Daily Planner and will be inserted into 35,000+ registration tote bags. Corporate and branded ads are accepted. The advertiser’s alphabetical listing will be highlighted along with the booth number and company name on the floorplan.
DISPLAY RATES
Position 4-color
Single square (10 total) $5,500 net
Two squares (combined) $10,000 net
Back cover $7,000 net
CLOSING DATES
Space Material
3/19 3/30
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed)
Single square 2-3/4 x 2-1/2”
Two squares (horizontal) 5-7/8 x 2-1/2”
Two squares (vertical) 2-3/4 x 5-3/16”
Back cover 3 x 5”
NEWFOR 2019
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 72019 Media Kit
LOGO
The Newspaper Cover Tip is a 100% exclusive opportunity available for corporate or branded advertising as booth drivers. Newspapers are distributed at 26 convention hotels, on Saturday morning, to the doors of approximately 15,000 attendees. ASCO will manage all production.
The Conquer Cancer Foundation (CCF) Video Wall can prominently display a corporate or branded advertisement via videos on the large display or signage on the frame surrounding the display. The interactive video wall showcases CCF Donor Listings and general Foundation information. The video wall is located prominently over the bridge in the South Building, in full view of all ASCO meeting attendees. The location is a high-traffic area that seats up to 650 attendees, and is next to a 6,500-seat Session Hall.
COVER TIPCORPORATE OR BRANDED
DISPLAY RATES
Distribution 4-color
Saturday morning $175,000 net
VIDEO WALL FRAME RATE
Frame surrounding display $10,000 net
VIDEO RATES
Package Duration Frequency Cost
Platinum* 30 seconds 15 minutes $50,000 net
Premiere 15 seconds 15 minutes $37,500 net
Partner 15 seconds 30 minutes $15,000 net
*Includes video wall frame placement.
CLOSING DATES
Space Material
3/18 TBD
MECHANICAL SPECIFICATIONS
Size Dimenisons
Cover tip 11 x 5-1/2”
*Live area 10-1/2 x 5”.
REQUIRED VIDEO FILES
Advertisers must provide ads in the following file formats: MP4 with h264 codec, WMV, or MOV in 16:9 aspect ratio. Static images also accepted.
VIDEO WALL FRAME SPECIFICATIONS
High-resolution or vector corporate or brand logo.
ASCO Annual Meeting Amenity advertising
The Coffee Cup Sleeves and Napkins are a 100% exclusive opportunity that are distributed at all convention center concession stands (excludes McDonald’s and Starbucks). Approximately 30,000 sleeves and 100,000 napkins will be distributed during the meeting. Corporate and branded advertising is accepted. ASCO will manage all production.
LOGO DISPLAY RATES
Distribution 4-color
Friday-Tuesday $125,000 net
CLOSING DATES
Space Material
3/18 3/22
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales repre-sentative.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 82019 Media Kit
ASCO Annual Meeting Hotel advertising
The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 15,000 attendees at 26 convention hotels. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.
DISPLAY RATES
Position 4-color
Friday-Tuesday $175,000 net
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales repre-sentative.
ADVERTISEMENTCORPORATE OR
BRANDED
CLOSING DATES
Space Material
3/18 4/9
The Hotel Room Door Drop takes place on Saturday and Sunday. ASCO will deliver your brochure, invite, and/or visual aid to registered attendees of the Annual Meeting at 20+ different hotels; approximately 15,000 rooms. This useful bag, made from recycled paper, has proven to be a value to physicians who choose to use them to collect information while in the exhibit hall. There is a limit of 15 advertisers per day.
Increase brand or corporate visibility with this premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL and/or booth number on the bag, which will be delivered directly to the rooms of approximately 15,000 attendees early each morning. The bag will be made from recycled paper.
RATES*
Distribution day Cost
One day $30,000 net
Two-day package $55,000 net
*Additional costs for inserts over four pages.
RATES
Distribution day Cost
One day $75,000 net
Two-day package $125,000 net
CLOSING DATES
Space Material proof Material due
1/4 1/11 1/28
INSERT DELIVERY ADDRESS
Instant Collating ServicesAttn: Joe Fricke2443 West 16th StreetChicago, IL 60608
LOGO7 x 7”
CORPORATE OR BRANDED
MECHANICAL SPECIFICATIONS
Inserts must be printed material only. Standard inserts are limited to a maximum of four pages with max size of 8-1/2 x 11”. Contact sales representative for inserts over four pages.
CLOSING DATES
Space Material proof Inserts due
4/20 4/27 5/3
MECHANICAL SPECIFICATIONS
Logos must be supplied as 4-color.
9For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The ASCO Annual Meeting Registration microsite contains all information pertinent to ASCO’s Annual Meeting including registration, meeting program, attendee and exhibitor information, as well as links to all Meeting products. Advertisers also will receive a value-add placement on the Best of ASCO microsites at boa.asco.org.
Best of ASCO microsite: 240,000 impressions (150,000 U.S.-only)
ASCO Annual Meeting Website advertising
The ASCO Annual Meeting iPlanner mobile application allows users to search or browse Annual Meeting sessions, abstracts, Educational Book, and exhibitors, and to create a customized schedule. The application syncs with the online meeting program (the iPlanner website), so any itinerary changes made online will automatically update to the user’s mobile version.
REQUIRED FILES
Advertisers must provide an image file in PNG format, 680x80 pixels at 300dpi. Text must be readable at a 320x80 pixels; and landing page URL (mobile optimized landing page recommended).
RUN OF SITE (ROS) RATES
Position SOV Cost
680x80 pixels 100% $75,000 net/yr
680x80
DOMESTIC (U.S.) WEB SITE RATES
Limited to 10 advertisers. Estimated total number of impressions listed below is for campaigns running January to December.
Contract Length Impressions SOV Cost
Annual 100,000 10% $27,500 net
MECHANICAL SPECIFICATIONS
728x90 pixels 200 KB limit
320x50 pixels 100 KB limit
REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.
Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.
INTERNATIONAL (EX-U.S.) WEB SITE RATESContact sales representative if interested in an ex-U.S. campaign.
728x90
The ASCO iPlanner website, the online version of the Annual Meeting Program, allows users to search the program for sessions, speakers, abstracts or topics of interest. Users also can create a customized schedule that can be shared with colleagues and synced with the iPlanner mobile app.
Limited to 4 advertisers. Estimated total number of impressions per advertiser is 300,000 for a worldwide campaign (200,000 U.S.-only) running May to December.
Page views: 1,200,000 estimated (May to December)
RUN OF SITE (ROS) RATES
Position SOV Cost
728x90 pixels25% $30,000 net/yr
320x50 pixels
728x90
REQUIRED FILES
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 102019 Media Kit
Each day of the Annual Meeting, ASCO will send the ASCO Daily News eNewsletters, which will contain important news from the meeting.
A total of 8 eNewsletters will be blasted prior to, over the course of, and after the meeting, to attendees and non-attendees. Advertisers will have exclusive opportunities to increase exposure. Contact sales representative for international distribution.
Total sent: 81,000+ per email (U.S.-only)
Open rate: 20.95%
CLOSING DATES
Edition Space Material Sends
Annual Meeting Preview 4/2 4/9 5/8
Registration 4/19 5/3 5/31
Daily News issues 4/19 5/3 6/1-4
Wrap-up 4/19 5/3 6/22
Science in Context 6/28 7/5 8/2
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
728x90
EMAIL RATES
Edition Cost
One email $19,000 net
Exclusive banner package (all emails) $125,000 net
ASCO’s Meeting on Demand is a microsite that allows open access, for a limited time, to select Annual Meeting presentations. The presentations featured on the site are curated by ASCO staff and posted the same evening. Multiple eBlasts are sent to both attendees and non-attendees, alerting them to the availability of the videos. Also features ASCO’s Find-a-Colleague directory, which enables Annual Meeting attendees to make advance plans to meet up with friends and colleagues once on-site.
Limited to 4 advertisers. Estimated total number of impressions per advertiser is 90,000 for a worldwide campaign (60,000 for a U.S.-only campaign) beginning when the website goes live.
Page views: 1,200,000 estimated (May to December)
RUN OF SITE (ROS) RATES
Position SOV Cost
728x90 pixels
25% $12,500 net/yr160x600 pixels
320x50 pixels
728x90
REQUIRED FILES
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
160x
600
REQUIRED EMAIL FILES
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 112019 Media Kit
The ASCO Daily News Specialty eNewsletter is created during the Annual Meeting. ASCO staff will aggregate information from the Annual Meeting pertaining to specialties and create emails for specialists in certain fields of oncology. Following the Annual Meeting each eNewsletter will be sent to all U.S. ASCO member specialists, including non-attendees. Each email will be exclusive to one advertiser.
Open rate: 23.02%
Each evening of the Annual Meeting, ASCO will send the Annual Meeting Highlights of the Day eNewsletter. The emails will contain links to presentations from the Highlights of the Day sessions, as well as previews of upcoming Education Sessions and links to complementary Education Book articles. Contact sales representative for international distribution.
Total sent: 81,000+ per email (U.S.-only)
Open rate: 21.40%
EMAIL RATES
Edition Sends Cost
Breast 3,155 $19,000 net
GI cancers 3,000 $19,000 net
GU cancers 1,880 $19,000 net
Hematologic 3,900 $19,000 net
Immuno-Onc 77,000 $19,000 net
Lung 6,720 $19,000 net
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
CLOSING DATES
Space Material Sends
5/13 5/20 6/25
CLOSING DATES
Space Material Sends
4/19 5/3 6/1 to 6/3
728x90
728x90
EMAIL RATES
Edition Cost
One day $19,000 net
Three day package $57,000 net
ASCO Annual Meeting Email advertising (continued)
REQUIRED EMAIL FILES
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
REQUIRED EMAIL FILES
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
12For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The print Gastrointestinal Cancers Symposium Daily News is three issues and offers direct access to attendees of the Symposium. It is available throughout the convention center. Symposium co-sponsors include the AGA Institute, ASCO, ASTRO, and SSO.
All advertising is subject to the approval of ASCO. Ad units are limited to five consecutive full pages. Issues are subject to closing early due to limited advertising space availability.
Dates: January 17 to 19, 2019
Location: Moscone West Building, San Francisco, CA
A 5% bundled discount rate applies to purchases of both options 1 and 2.
PREMIUM POSITION RATES*
2nd cover $3,750 net
3rd cover $2,750 net
4th cover $5,750 net
Cover tip (Thursday or Wrap-up) $15,000 net each
Outsert (Wrap-up only) $20,000 net*In addition to display rates, one-time premium charge for Thursday-Saturday issues or Wrap-up issue.
MECHANICAL SPECIFICATIONS
Size Dimensions
Full page 10-1/4 x 14”
Junior page 7-1/2 x 10”
1/2 page (horizontal) 10 x 7”
1/2 page (vertical) 5 x 14”
Cover tip (supplied) 10-1/4 x 4-1/2”
Outsert (Wrap-up only) 8-1/2 x 11” maximum
Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim.
SWITCH-OUTS
For the Daily News three-day editions, ad units that are the same size may be switched-out. $2,500 additional one-time charge.
COVER TIP
CORPORATE OR
BRANDED
Gastrointestinal Cancers SymposiumDaily News
Meeting Program
1 THURSDAY-SATURDAY EDITION DISPLAY RATES
Contains coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.
Size B/W 4-color
Full page $8,750 net $9,750 net
Junior page $7,750 net $8,750 net
1/2 page $7,750 net $8,750 net
2 WRAP-UP EDITION DISPLAY RATES
A single section with scientific coverage from Thursday, Friday, and Saturday sessions. This issue will be mailed approximately 3 weeks after the meeting is complete to all US attendees and US ASCO member GI specialists, approximately 3,900 recipients.
Size B/W 4-color
Full page $5,950 net $6,950 net
Junior page $4,950 net $5,950 net
1/2 page $4,950 net $5,950 net
ELECTRONIC AD SUBMISSION
Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.
CLOSING DATES
Edition Distribution Space Material
3-day issues 1/17-19 11/20 12/3
Wrap-up 2/11 1/10 1/19
The Gastrointestinal Cancers Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of poster session abstracts, continuing education information, and the exhibitor directory.
DISPLAY RATES
Position 4-color
Cover 2 (limited to one page) $15,000 net
Cover 3 $10,000 net
Cover 4 $25,000 net
CLOSING DATES
Space Material
11/16 12/7
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Cover 8-3/8 x 11-9/16” 7 x 10”
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 132019 Media Kit
The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 2,250 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.
ADVERTISEMENTCORPORATE OR
BRANDED
The Hotel Room Door Drop takes place on Thursday and Friday. ASCO will deliver your brochure, invite, and/or visual aid to approximately 2,250 registered attendees staying at the official Symposium hotels. Pricing based on maximum four-page and/or four-ounce insert; premium charges may apply if exceeded.
Increase brand or corporate visibility with this premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL, and/or table number on the bag, which will be delivered directly to the rooms of attendees early each morning.
RATES
Distribution day Cost
One day $10,000 net
Two-day package $19,500 net
RATE
Distribution day Cost
Two-day package $25,000 net
CLOSING DATES
Space Material proof Material due
9/22 9/30 10/2
DISPLAY RATES
Position 4-color
Thursday-Saturday $25,000 net
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales repre-sentative.
INSERT DELIVERY ADDRESS
BinderyonicsAttn: Joe Fricke / Dan Griffin1250 Greenleaf AvenueElk Grove Village, IL 60007
Gastrointestinal Cancers Symposium Hotel advertising
CLOSING DATES
Space Material
10/24 11/19
CLOSING DATES
Space Material proof Inserts due
12/4 12/11 12/19
LOGO7 x 7”
CORPORATE OR BRANDED
MECHANICAL SPECIFICATIONS
Inserts must be printed material only. Standard inserts are limited to a maximum of four pages with max size of 8-1/2 x 11”. Contact sales representative for inserts over four pages.
MECHANICAL SPECIFICATIONS
Logos must be supplied as 4-color.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 142019 Media Kit
The Gastrointestinal Cancers Symposium microsite contains all information pertinent to the GI Cancers Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.
Limited to 1 advertiser. Estimated total number of impressions is 120,000 for a U.S.-only campaign running for twelve months, beginning October 2018.
The Gastrointestinal Cancers Symposium iPlanner app allows users to search or browse GI Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.
The Gastrointestinal Cancers Symposium Daily News eNewsletters are sent during and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in GI cancers.
Total sent (2018): 4,300 per issue
Open rate (2018): 24.70%
REQUIRED FILES
Advertisers must provide an image file in PNG format, 680x80 pixels at 300dpi. Text must be readable at a 320x80 pixels; and landing page URL (mobile optimized landing page recommended).
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
CLOSING DATES
Space Material
12/20 1/5
15For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The Genitourinary Cancers Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of poster session abstracts, continuing education information, and the exhibitor directory.
The print Genitourinary Cancers Symposium Daily News is three issues and offers direct access to attendees of the Symposium. It is available onsite at the convention center. Symposium co-sponsors include ASCO, ASTRO, and SUO.
All advertising must be approved by ASCO in advance of final material due date. Ad units are limited to five consecutive king pages. Issues are subject to closing early due to limited advertising space availability.
Dates: February 14 to 16, 2019
Location: Moscone West Building, San Francisco, CA
A 5% bundled discount rate applies to purchases of both options 1 and 2.
PREMIUM POSITION RATES*
2nd cover $3,750 net
3rd cover $2,750 net
4th cover $5,750 net
Cover tip (Thursday or Wrap-up) $15,000 net
Outsert (Wrap-up only) $20,000 net*In addition to display rates, one-time premium charge for Thursday-Saturday issues or Wrap-up issue.
COVER TIP
CORPORATE OR
BRANDED
Genitourinary Cancers SymposiumDaily News
Meeting Program
THURSDAY-SATURDAY EDITION DISPLAY RATES
Contains coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.
Size B/W 4-color
Full page $8,750 net $9,750 net
Junior page $7,750 net $8,750 net
1/2 page $7,750 net $8,750 net
WRAP-UP EDITION DISPLAY RATES
A single section with scientific coverage from Thursday, Friday, and Saturday sessions. This issue will be mailed approximately 3 weeks after the meeting is complete to all US attendees and US ASCO member GU specialists, approximately 3,200 recipients.
Size B/W 4-color
Full page $5,950 net $6,950 net
Junior page $4,950 net $5,950 net
1/2 page $4,950 net $5,950 net
ELECTRONIC AD SUBMISSION
Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.
CLOSING DATES
Edition Distribution Space Material
3-day issues 2/14-16 12/22 1/5
Wrap-up 3/12 2/6 2/16
1 2
DISPLAY RATES
Position 4-color
Cover 2 (limited to one page) $15,000 net
Cover 3 $10,000 net
Cover 4 $25,000 net
CLOSING DATES
Space Material
12/17 1/9
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Cover 8-3/8 x 11-9/16” 7 x 10”
MECHANICAL SPECIFICATIONS
Size Dimensions
Full page 10-1/4 x 14”
Junior page 7-1/2 x 10”
1/2 page (horizontal) 10 x 7”
1/2 page (vertical) 5 x 14”
Cover tip (supplied) 10-1/4 x 4-1/2”
Outsert (Wrap-up only) 8-1/2 x 11” maximum
Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim.
SWITCH-OUTS
For the Daily News three-day editions, ad units that are the same size may be switched-out. $2,500 additional one-time charge.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 162019 Media Kit
The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 2,500 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.
ADVERTISEMENTCORPORATE OR
BRANDED
The Hotel Room Door Drop takes place on Thursday and Friday. ASCO will deliver your brochure, invite, and/or visual aid to approximately 2,500 registered attendees staying at the official Symposium hotels. Pricing based on maximum four-page and/or four-ounce insert; premium charges may apply if exceeded.
Increase brand or corporate visibility with this new premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL, and/or table number on the bag, which will be delivered directly to the rooms of attendees early each morning.
RATES
Distribution day Cost
One day $10,000 net
Two day package $19,500 net
RATE
Distribution day Cost
Two day package $25,000 net
DISPLAY RATES
Position 4-color
Thursday-Saturday $25,000 net
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales repre-sentative.
INSERT DELIVERY ADDRESS
BinderyonicsAttn: Joe Fricke / Dan Griffin1250 Greenleaf AvenueElk Grove Village, IL 60007
Genitourinary Cancers Symposium Hotel advertising
CLOSING DATES
Space Material
11/16 12/20
CLOSING DATES
Space Material proof Inserts due
12/28 1/4 1/16
CLOSING DATES
Space Material proof Material due
10/9 10/18 10/22LOGO7 x 7”
CORPORATE OR BRANDED
MECHANICAL SPECIFICATIONS
Inserts must be printed material only. Standard inserts are limited to a maximum of four pages with max size of 8-1/2 x 11”. Contact sales representative for inserts over four pages.
MECHANICAL SPECIFICATIONS
Logos must be supplied as 4-color.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 172019 Media Kit
The Genitourinary Cancers Symposium microsite contains all information pertinent to the GU Cancers Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.
Limited to 1 advertiser. Estimated total number of impressions is 130,000 for a U.S.-only campaign running for twelve months, beginning October 2018.
The Genitourinary Cancers Symposium iPlanner app allows users to search or browse GU Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.
The Genitourinary Cancers Symposium Daily News eNewsletters are sent during and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in GU cancers.
Total sent (2018): 2,000 per issue
Open rate (2018): 26.19%
REQUIRED FILES
Advertisers must provide an image file in PNG format, 680x80 pixels at 300dpi. Text must be readable at a 320x80 pixels; and landing page URL (mobile optimized landing page recommended).
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
EMAIL RATES
Position Cost
Daily News eDigest eBlast (3 total) $30,000 net
Daily News eDigest Wrap-up (1 total) $12,500 net
Daily News eDigest Package (4 total) $42,500 net
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
CLOSING DATES
Space Material
12/27 1/12
REQUIRED EMAIL FILES
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
18For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The print ASCO-SITC Clinical Immuno-Oncology Symposium Daily News offers direct access to attendees of the Symposium and is now a series of three issues. It is available throughout the convention center.
All advertising is subject to the approval of ASCO. Ad units are limited to five consecutive king pages. Issues are subject to closing early due to limited advertising space availability.
Dates: February 28 to March 2, 2019
Location: Marriott Marquis San Francisco, San Francisco, CA
A 5% bundled discount rate applies to purchases of both options 1 and 2.
PREMIUM POSITION RATES*
2nd cover $3,750 net
3rd cover $2,750 net
4th cover $5,750 net
Cover tip (Thursday or Wrap-up) $15,000 net
Outsert (Wrap-up only) $20,000 net*In addition to display rates, one-time premium charge for Thursday-Friday issues or Wrap-up issue.
MECHANICAL SPECIFICATIONS
Size Dimensions
Full page 10-1/4 x 14”
Junior page 7-1/2 x 10”
1/2 page (horizontal) 10 x 7”
1/2 page (vertical) 5 x 14”
Cover tip (supplied) 10-1/4 x 4-1/2”
Outsert (Wrap-up only) 8-1/2 x 11” maximum
Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim.
COVER TIP
CORPORATE OR
BRANDED
1 THURSDAY-FRIDAY EDITION DISPLAY RATES
Contains coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include both issues.
Size B/W 4-color
Full page $6,950 net $7,950 net
Junior page $5,950 net $8,950 net
1/2 page $5,950 net $8,950 net
2 WRAP-UP EDITION DISPLAY RATES
A single section with scientific coverage from Thursday, Friday, and Saturday sessions. This issue will be mailed approximately 3 weeks after the meeting is complete to all U.S. attendees and U.S. ASCO member Immuno-Onc specialists, approximately 1,400 recipients.
Size B/W 4-color
Full page $5,950 net $6,950 net
Junior page $4,950 net $5,950 net
1/2 page $4,950 net $5,950 net
ELECTRONIC AD SUBMISSION
Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.
Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.
CLOSING DATES
Edition Distribution Space Material
2-day issues 2/28-3/1 11/11 1/25
Wrap-up 3/26 2/21 3/2
The ASCO-SITC Clinical Immuno-Oncology Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an poster session abstracts, continuing education information, and the exhibitor directory.
DISPLAY RATES
Position 4-color
Cover 2 $15,000 net
Cover 3 $10,000 net
Cover 4 $25,000 net
CLOSING DATES
Space Material
1/9 1/23
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Cover 8-3/8 x 11-9/16” 7 x 10”
SWITCH-OUTS
For the Daily News two-day editions, ad units that are the same size may be switched-out. $2,500 additional one-time charge.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 192019 Media Kit
The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 1,000 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.
ADVERTISEMENTCORPORATE OR
BRANDED
DISPLAY RATES
Position 4-color
Thursday-Saturday $25,000 net
MECHANICAL SPECIFICATIONS
Template provided upon request. Contact sales repre-sentative.
The ASCO-SITC Clinical Immuno-Oncology Symposium microsite contains all information pertinent to the Clinical Immuno-Oncology Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.
Limited to 1 advertiser. Estimated total number of impressions is 75,000 for a U.S.-only campaign running for twelve months, beginning October 2018.
The ASCO-SITC Clinical Immuno-Oncology Symposium Daily News eNewsletters are sent during and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in immuno-oncology.
Total sent (2018): 28,500 per issue
Open rate (2018): 28.93%
RUN OF SITE (ROS) RATES
Position SOV Cost
728x90 pixels100% $17,500 net/yr
320x50 pixels
728x90
728x90
REQUIRED FILES
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
EMAIL RATES
Position Cost
Daily News eDigest eBlast (3 total) $30,000 net
Daily News eDigest Wrap-up (1 total) $12,500 net
Daily News eDigest Package (4 total) $42,500 net
MECHANICAL SPECIFICATIONS
728x90 pixels50KB limit
300x250 pixels
CLOSING DATES
Space Material
12/27 1/12
REQUIRED EMAIL FILES
Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.
For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 202019 Media Kit
The ASCO-SITC Clinical Immuno-Oncology Symposium iPlanner app allows users to search or browse Immuno-Onc Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.
The ASCO-SITC Clinical Immuno-Oncology Symposium Attendee Resource Center is a tool for meeting attendees to plan for the meeting. It is an all-in-one location for links to useful Symposium materials, including abstracts, the iPlanner app, the Find a Colleague Directory, the Symposium Feedback Forum, CME Request, Certificates of Attendance, and Exhibitor Listing and Floor Plan.
REQUIRED FILES
Advertisers must provide an image file in PNG format, 680x80 pixels at 300dpi. Text must be readable at a 320x80 pixels; and landing page URL (mobile optimized landing page recommended).
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
21For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The ASCO Oncology Practice Conference microsite contains all information pertinent to the Conference, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.
Limited to 1 advertiser. Estimated total number of impressions is 10,000 for a U.S.-only campaign running for twelve months, beginning January 2019.
RUN OF SITE (ROS) RATES
Position SOV Cost
728x90 pixels100% $5,000 net/yr
320x50 pixels
728x90
REQUIRED FILES
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
The ASCO Oncology Practice Conference Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of scientific sessions, continuing medical education information, and attendee resources.
Dates: September 5, 2019
Location: San Diego, CA
Attendance: 150 professionals
DISPLAY RATES
Position 4-color
Cover 2 $7,500 net
Cover 3 $5,000 net
Cover 4 $15,000 net
CLOSING DATES
Space Material
7/8 7/31
ASCO Oncology Practice Conference
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Cover 8-3/8 x 11-9/16” 7 x 10”
22For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The ASCO Quality Care Symposium microsite contains all information pertinent to the Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.
Limited to 1 advertiser. Estimated total number of impressions is 25,000 for a U.S.-only campaign running for twelve months, beginning January 2019.
RUN OF SITE (ROS) RATES
Position SOV Cost
728x90 pixels100% $5,000 net/yr
320x50 pixels
ASCO Quality Care Symposium
728x90
REQUIRED FILES
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
The ASCO Quality Care Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, speakers, and locations. It also includes continuing medical education information, attendee resources, and the exhibitor directory.
Dates: September 6 to 7, 2019
Location: San Diego, CA
Attendance: 480 professionals
DISPLAY RATES
Position 4-color
Cover 2 $7,500 net
Cover 3 $5,000 net
Cover 4 $15,000 net
CLOSING DATES
Space Material
7/8 7/31
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Cover 8-3/8 x 11-9/16” 7 x 10”
23For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
The Supportive Care in Oncology Symposium microsite contains all information pertinent to the Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.
Limited to 1 advertiser. Estimated total number of impressions is 25,000 for a U.S.-only campaign running for twelve months, beginning January 2019.
RUN OF SITE (ROS) RATES
Position SOV Cost
728x90 pixels100% $5,000 net/yr
320x50 pixels
Supportive Care in Oncology Symposium
728x90
REQUIRED FILES
Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.
The Supportive Care in Oncology Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, speakers, and locations. It also includes continuing medical education information, attendee resources, and the exhibitor directory.
Dates: October 25 to 26, 2019
Location: San Francisco, CA
Attendance: 545 professionals
DISPLAY RATES
Position 4-color
Cover 2 $7,500 net
Cover 3 $5,000 net
Cover 4 $15,000 net
CLOSING DATES
Space Material
8/27 9/19
MECHANICAL SPECIFICATIONS
Size Dimenisons (bleed) Dimensions (non-bleed)
Cover 8-3/8 x 11-9/16” 7 x 10”
24For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
SCHEDULE OF MEETINGS
Meetings Location Dates
GI Cancers Symposium San Francisco, CA
ASCO-SITC Immuno-Onc Sym. San Francisco, CA
GU Cancers Symposium San Francisco, CA
Cancer Survivorship Sym. Orlando, FL
SGO New Orleans, LA
SSO Chicago, IL
AACR Chicago, IL
ESTRO Barcelona, SPA
ONS Washington, DC
ASCO Annual Meeting Chicago, IL
BOA San Francisco San Francisco, CA
BOA DC Washington, DC
BOA Chicago Chicago, IL
EOC Buenos Aires, ARG
WCLC Toronto, CAN
ASCO Onc Practice SymposiumPhoenix, AZ
ASCO Quality Care Sym. Phoenix, AZ
WCC Kuala Lampur, MYS
JSCO Tokohama, JPN
ESMO Munich, GER
ASTRO San Antonio, TX
Palliative & Supportive Care Sym.San Diego, CA
ASH San Diego, CA
FELLOWSHIP SPECIALTIES
Medical Oncology/Hematology 1,836 23.57%
Not Provided 1,511 19.39%
Medical Oncology 1,336 17.15%
Internal Medicine 1,160 14.89%
Radiation Oncology 436 5.60%
Other 319 4.09%
Pediatrics 264 3.39%
Surgery 154 1.98%
Lab Research 113 1.45%
Gynecologic Oncology 113 1.45%
Hematology 86 1.10%
Urology/Urological Oncology 77 0.99%
Translational Research 43 0.55%
Neurology Oncology 36 0.46%
Cancer Therapeutics 31 0.40%
Pathology 30 0.39%
Gastroenterology 29 0.37%
Biostatistics/Epidemiology 28 0.36%
Breast Surgical Oncology 25 0.32%
Radiology (Diagnostic and Interventional) 24 0.31%
Private Practice (Office or Hospital Based) 9,450 21.65%
Pharmaceut/Biotech Company 6,609 15.14%
Administration 745 1.71%
Government Agency 701 1.61%
Staff Model HMO 437 1.00%
Laboratory Research 388 0.89%
ASCO Member Data
25For questions or inquiries, contact Joe Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2019 Media Kit
Acceptance of Advertising
ASCO is a nonprofit publisher of scientific and educational works in the field of oncology. As a matter of policy, ASCO will sell advertising space in its Publications when the inclusion of advertising does not interfere with the mission or objectives of ASCO or its Publications.
To maintain the integrity of ASCO Publications, advertising interests (i.e., advertising representatives, Companies, or other advertisers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independently of and without reference to specific editorial content. ASCO’s advertising sales representatives have no prior knowledge of specific editorial content before it is published. Planned placement of print advertising adjacent to (i.e., next to or within) editorial content on the same topic is prohibited. Advertisements that appear on a given page of a Publication’s website may coincidentally be related to the subject of an article, but such juxtaposition must be random.
The ideas and opinions expressed in the Publications do not necessarily reflect those of ASCO. The mention of any company, product, service or therapy in ASCO Publications or in any advertisement in ASCO Publications should not be construed as an endorsement by ASCO of the company, product, service or therapy mentioned. It is the responsibility of the treating physician or other health care provider, relying on independent experience and knowledge of the patient, to determine drug dosages and the best treatment for the patient. Readers are advised to check the appropriate medical literature and the product information currently provided by the manufacturer of each drug to be administered to verify approved uses; the dosage, method, and duration of administration; or contraindications. Readers are also encouraged to contact the manufacturer with questions about the features or limitations of any products. ASCO assumes no responsibility for any injury or damage to persons or property arising out of or related to any use of the material contained in its Publications or to any errors or omissions.
By submitting advertisements for consideration, all advertisers agree to the Principles Governing Advertising in Publications of the American Society of Clinical Oncology and all Rate Card provisions, as amended from time to time.
Agency/Advertiser Requirements
No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.
All contracts are non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.
ASCO reserves the right to approve all ad creatives that will run on the JCO web site. ASCO reserves the right to reject any creative that does not follow ASCO’s specifications. ASCO reserves the right to change supplied creatives if advertisers preferred creative malfunctions. Advertiser will be notified in order to resend new tags or opt to allow the other supplied tags to run. Advertiser may decide to remove the advertising and forfeit the inventory. ASCO will not reduce cost of contract or make up the inventory missed.
Personally-Identifiable Information (PII) Collection
No Advertising shall include any pixels, tags, Flash containers or any other type of information collection software code (i.e. any such pixel, tag, code or device commonly referred to as a “Pixel”), nor place any beacons, cookies or other information collection devices on the browsers of users. Specifically, advertiser may not use such Pixel to collect any PII with respect to any ASCO user, advertiser will not link any non-PII that it collects to any PII that it may have from any other source, and advertiser will not update any existing profile or create any profile in its database based on any data collected on any ASCO sites, including the fact that someone is an ASCO user or any information derived from the information in the referring URL.
Missed or Incorrect Ads
ASCO is not responsible for incidental or consequential damages for errors in displaying an ad or for failure to publish an ad. Should ASCO fail to publish an accepted ad for which an insertion order was received, ASCO will adjust the advertiser’s or agency’s account accordingly, and such adjustment shall be the advertiser’s sole remedy.
Eligible and Ineligible Advertisement Subject Matter
Health Care Products or Services Referenced in Advertising: Products or services eligible for advertising shall be commercially available for, germane to, effective in, and useful in (a) the practice of medicine, (b) medical education, (c) practice management, or (d) health care delivery. Institutional advertising germane to the practice of medicine and public service messages of interest to physicians may be considered eligible for appearance in ASCO Publications.
Non-Health Care Advertising: In addition to health care products and services as described in No. 1 immediately above, other products and services that are offered by responsible advertisers and that are of interest to physicians and other health professionals are also eligible for advertising.
Equipment, Instruments, and Devices: ASCO determines on a case-by-case basis the eligibility of advertising for equipment, instruments, and devices intended for preventive, diagnostic or therapeutic purposes. Complete scientific and technical data concerning the product’s safety, operation, and usefulness may be required. This data may be either published or unpublished. Samples of equipment, instruments or devices should not be submitted.
CME Programs: Advertisements for Continuing Medical Education (CME) programs will be
considered if the CME sponsor is accredited by the Accreditation Council for Continuing Medical Education (ACCME) and is an accredited medical school (or hospital affiliated with such a school), a state or county medical society, a national medical specialty society, or other organization affiliated with the American Board of Medical Specialties (ABMS) member boards.
Calls for Patients to Participate in Clinical Trials or Clinical-Trial Matching Services: Advertisements containing such calls will be considered for eligibility if the trial is conducted by a party recognized by ASCO as a clinical research institution and the advertisement states the location of the clinical trial’s registration in one of the clinical trial registries accepted by Journal of Clinical Oncology (available upon request). Acceptance of an advertisement does not indicate approval of the call for patients; the advertiser is responsible for securing any necessary institutional review board approval.
Ineligible Advertising Subject Matter: Alcoholic beverages, tobacco products, and investment opportunities may not be advertised. Advertisements directed at patients or consumers are not eligible for inclusion in ASCO Publications. Advertisements for dietary supplements and vitamin preparations are not eligible unless the U.S. Food and Drug Administration (FDA) has approved the claim(s) as to the safety and efficacy of the product for a disease state.
Content of Advertisements
FDA and Other Regulatory Requirements: All advertisements for pharmaceuticals, drugs, devices, and other regulated health care products must meet all applicable legal requirements, including regulations of the FDA regarding advertisement and promotion. FDA regulations contain exacting legal controls over the claims that drug advertisers may make for their products and may require advertisements to identify contraindications, side effects, etc. Adherence to FDA and other legal requirements concerning the content of drug advertising is the manufacturer’s responsibility. ASCO’s acceptance of an advertisement is not an indication that the advertisement is legally compliant. ASCO may require an advertiser to furnish a certification of legal compliance. ASCO Publications will allow pharmaceutical manufacturers to run “corporate” or “teaser” ads prior to a product’s official FDA approval. Such advertisements may not mention specific product names.
Advertising Message: An advertisement is the advertiser’s message and should not be considered a reader’s sole source of information regarding a product, service or therapy. All promotional claims must have complete citations of information to allow readers to critically evaluate the documentation.
Statistical or Research Claims: Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references to content published in recognized scientific journals. Articles accepted for publication but not yet published may also be cited, but the name and issue date of the publishing journal must be furnished. Statements based on material approved by the FDA for the package insert are acceptable. Documentation based on scientific exhibits or personal communications are not acceptable.
Advertiser and Product Identified: The advertisement should clearly identify the advertiser of the product, service or therapy offered. In the case of pharmaceutical advertisements, the full scientific (generic) name of each active ingredient must appear. The only exceptions to this requirement are the “confidential reply box” option made available to classified advertisers of physician placement opportunities and the “corporate” or “teaser” type of advertisement mentioned in No. 1 immediately above, which may not state the name of a specific product until it receives FDA approval, but must provide the name of the advertising company.
Price Comparisons: All price-comparison advertising must meet the following guidelines. The source of all prices quoted must be identified within the advertisement, and substantiation must be available to ASCO and readers upon request. If a price comparison is based on the advertiser’s own research, that research must be available to ASCO and readers upon request. All advertising about prices must contain a qualification similar to the following: “Prices will vary depending on the location of purchase and other factors.” For pharmaceutical products, in the absence of standard retail price comparison data, the manufacturer’s suggested price may be used if so identified. For over-the-counter products, price comparisons must be based on manufacturer’s suggested retail or resale price if so identified.
Insurance Coverage: Claims made in advertisements for insurance coverage must conform to the following guidelines. Claims relating to policy benefits, losses covered or premiums must be complete and truthful. Claims made must include disclosure of relevant exclusions and limitations affecting the benefits advertised. Claims incorporating quoted testimonials must meet the same standards as other claims. Each advertisement for insurance products and services must include a statement indicating either the states in which the products or services are available, or the states in which the products or services are not available.
ASCO Name and Marks: Use of a name, logo, trademark, or service mark of ASCO or its affiliates, except in reference citations, is not permitted without the express, written permission of ASCO, and the mere execution of an advertising agreement does not constitute written permission. Any reference to ASCO or its products or services in advertisements, promotional material, or merchandising by the advertiser or the agency is subject to ASCO’s prior written approval in each instance.
Unacceptable Ads: This class of advertisements includes those that contain unfair comparisons or unwarranted disparagement of a competitor’s products or services; deceptive or misleading claims; offensive language or art; attacks or derogations of a personal, racial, sexual, or religious nature; or are demeaning or discriminatory toward an individual or group on the basis of age, sex, race, ethnicity, religion, sexual orientation, physical appearance, or disability.
Advertising Policies
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