10/07/18 1 Moving contraceptive services online: models of care Dr Thom Van Every MB ChB BSc MBA MRCOG Conflict of interest statement • I am a shareholder and advisor to Lemonaid Health, a San Francisco-based company which provides online medical care, to patients in the United States. • Previously founded a company called DrThom, which provided online medical care in the UK, Ireland and Australia. • Currently employed by ViiV Healthcare, an HIV- focused pharma company. 1. Trends in online care 2. Why this makes good sense for oral contraception 3. Important considerations Outline • ‘Consumerisation’ of healthcare • Capacity/scarcity of provision • Technology improvements Triggers in the system • From face-to-face to - telephone to telephone - video/Skype consultations • Provider assesses patient in real-time First wave of change • From face-to-face to - telephone to telephone - video/Skype consultations • Provider assesses patient in real-time Synchronous care First wave of change
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10/07/18
1
M oving contraceptive services online: m odels of care
Dr Thom Van Every MB ChB BSc MBA MRCOG
Conflict of interest statem ent
• I am a shareholder and advisor to Lemonaid Health, a San Francisco-based company which provides online medical care, to patients in the United States.
• Previously founded a company called DrThom, which provided online medical care in the UK, Ireland and Australia.
• Currently employed by ViiV Healthcare, an HIV-focused pharma company.
1. Trends in online care
2. Why this makes good sense for oral contraception3. Important considerations
Outline
• ‘Consumerisation’ of healthcare• Capacity/scarcity of provision
• Technology improvements
Triggers in the system
• From face-to-face to- telephone to telephone
- video/Skype consultations• Provider assesses patient in real-time
First wave of change
• From face-to-face to- telephone to telephone
- video/Skype consultations• Provider assesses patient in real-time
A n a ly s e d a ta fro m la rg e v o lu m e s h e a lth re c o rd s – R e a l W o r ld D a ta
G e n e ra te a lg o r ith m s to p re d ic t o p t im a l re c o m m e n d a t io n
A s s e s s in d iv id u a l re q u e s t P re s c r ib e o n p ro v id e r ’s b e h a lf
“H u m a n -m a c h in e s y m b io s is ”
‘R e fe r ’
Crowd-sourced data - reciprocity
10/07/18
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‘Bot’-ify
• Messenger services- some provide API
• Using chat-bots
• A good candidate for this approach• From clinical perspective
- generally healthy cohort, repeat prescriptions- guidelines via MEC
- safety of medicine class1
- can co-package relevant safety messages
- can opt-out
Oral horm onal contraception
1. Over-the-counter access to oral contraceptives. Committee Opinion No. 544. American College of Obstetricians and Gynecologists. Obstet Gynecol 2012:120;1527-31
• Patients can self-assess the risk2,3
• Blood pressure readily obtainable
• May increase access and adherence
Patient perspective
2. Shotorbani S, Miller L, Blough DK, Gardner J. Agreement between women’s and providers’ assessment of hormonal contraceptive risk factors. Contraception 2006;73:501–6.3. Grossman D, Fernandez L, Hopkins K, Amastae J, Garcia SG, Potter JE. Accuracy of self-screening for contraindications to combined oral contraceptive use. Obstet Gynecol 2008;112:572–8
• Do/will patients tell the truth?- Is online better or worse than face-to-face?
• The importance of questionnaire context• Informed consent
• Informed dissent• Regulatory environment
Im portant considerations
• Approaches to spot ‘gamers’• Non-leading questionnaires
• Completely standardised care• Written audit trail and records
Technical safe-guards
• Online advances leading to less direct provider
involvement in oral contraceptive decision-making• Potentially more data-driven and personalised
choices• Tools can be used even if ‘over-the-counter’