2018...Yoga Journal Readership 94,000 Tablet/Smartphone Readers 7 Million YogaJournal.com Page Views 1.5 Million YogaJournal.com Unique Visitors 4 Million+ Social Media 300,000 E-mail

2018MEDIA KIT

See the light in you

about

YOGA ISBOOMING

our audience

about

The number of American yoga practitioners has increased to over 36 million in 2016, up 76% from 20 million in 2012. 28% of all Americans have participated in a yoga class at some point in their lives.

34% of Americans say they are somewhat or very likely to practice yoga in the next 12 months – equal to more than 80 million Americans.

Yoga practitioners report spending over $16 billion on yoga clothing, equipment, classes and accessories in the last year, up from $10 billion in 2012.

1.8 Million+ Yoga Journal Readership

94,000 Tablet/Smartphone Readers

7 Million YogaJournal.com Page Views

1.5 Million YogaJournal.com Unique Visitors

4 Million+ Social Media

300,000 E-mail Subscriptions

7,000+Yoga Journal LIVE! + Live Be Yoga Tour

our missionAlways inclusive and inspiring, Yoga Journal is dedicated to helping talented teachers and passionate students grow and share the trans-formative practice of yoga. Our goal is to “See the light in you.” We engage our print, digital, and live audience with top teacher wisdom and instruction on poses, breathing, philosophy, meditation, and more; plus, in-depth reporting on news and trends that impact our community.

— Yoga in America Study, 2016

recognition2017 MIN AWARD WINNER for Digital Excellence YogaJournal.com

2017 MAGGIE AWARD FINALIST for Best Lifestyle & Alternative Lifestyle/ Consumer Magazine

2O16 MIN’S INTEGRATED MARKETING AWARDS Honorable Mention for Total Integrated Program, LIVE BE YOGA Tour

2016 FOLIO: EDDIES Consumer Full Issue Health/Fitness Award Finalist for our September 2015 issue

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magazine

DEMOGRAPHICSeditorial profile

magazine

40% Yoga & Fitness

20% Food & Recipes

20% Fashion & Beauty

15% Health & Wellness

5% Travel

tablet & smartphone

2018 RATE BASE: 350,000 TOTAL READERSHIP: 1,819,000

%COMP

TOTALS* (000) 1.819

WOMEN 81.7%

AGE

18-34 23.2%

35-54 45.1%

55+ 31.6%

MEDIAN AGE 46.8

WELL-EDUCATED

ANY COLLEGE OR MORE 67.6%

GRAD COLLEGE+ 42.5%

AFFLUENT

MEDIAN HOUSEHOLD INCOME $65,374

$75,000+ 43.0%

$100,000+ 32.1%

$150,000+ 18.1%

SOURCE: 2017 GFK MRI DOUBLEBASE

94,000 MONTHLY READERS (AAM 6/17)

Available on the following platforms: iPad | Kindle | Nook Android | Zinio | Magzter Kobo | NextIssueMedia

All in-book ads will appear in portrait layout within the tablet edition in one of these formats.

STRAIGHT FROM PRINT AD APPEARS EXACTLY AS IN-BOOK AT NO COST

• Includes tap and zoom feature. • Advertisers can activate one URL from the creative. • Straight pickup from your print ad. No need for additional creative.

2018 calendarmagazine

2018 rates

Dates & editorial subject to change.

SPACECLOSE:

MATERIALSDUE:

NEWSSTANDON SALE:

JANUARY/FEBRUARY - NEW YEAR, REAL YOU11/1/17 11/8/17 1/2/18

MARCH - THE TRAVEL ISSUE12/6/17 12/13/17 2/13/18

APRIL - THE EMPOWERMENT ISSUE1/17/18 1/24/18 3/20/18

MAY - THE INNOVATION ISSUE2/21/18 2/28/18 4/24/18

JUNE - THE MIND-BODY ISSUE3/28/18 4/4/18 5/29/18

JULY/AUGUST - THE FOOD & SUPPLEMENT ISSUE5/8/18 5/15/18 7/9/18

SEPTEMBER - THE GEAR + FASHION ISSUE6/27/18 7/4/18 8/28/18

OCTOBER/NOVEMBER - THE FUTURE OF YOGA8/8/18 8/15/18 10/9/18

DECEMBER - THE HOLIDAY ISSUE9/19/18 9/26/18 11/20/18

RATE BASE 350,000 (AAM AUDITED)

FULL COLORFull Page $41,2002/3 Page $30,9001/2 Page $24,7201/3 Page $17,510

COVERSCover 2, page 1 $90,640Cover 4 $51,500Cover 3 $45,320

All listed rates are grossFor endemic and classified rates, please contact Wesleigh Roeca at [email protected]

Publication trim size: 8" x 10.5" perfect bound

Bleed (spread & full page ads): .125" beyond trim

Safety area: .375" inside trim (and gutter for spreads)

Colors: CMYK (no spot, index or RGB colors)

Resolution: 300 ppi placed at 100%

For technical assistance, please contact [email protected] or 303.253.6426

STANDARD SIZES WIDTH x HEIGHT

SPREAD - TRIM 16" x 10.5"

SPREAD - BLEED 16.25" x 10.75"

SPREAD - LIVE AREA 14.825" x 9.2"

FULL PAGE - TRIM 8" x 10.5"

FULL PAGE - BLEED 8.25" x 10.75"

FULL PAGE - LIVE AREA 6.825" x 9.2"

2/3 VERTICAL 4.45" x 9.2"

1/2 HORIZONTAL 6.825" x 4.45"

1/3 VERTICAL 2.2" x 9.2"

1/3 VERTICAL - BLEED 2.9625" x 10.75"

1/3 SQUARE 4.45" x 4.45"

AD SPECS

digital

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YOGAJOURNAL.COM

opportunities

digital

1.6 MILLION Unique Monthly Visitors

7 MILLION Monthly Pageviews

2.65 Pages per Session

2:08 Average Session Duration

PLATFORMSmartphone 40% Desktop 52% Tablet 8%

Source: Google Analytics 8/17

DEMOGRAPHICSFemale/Male 67%/33% Ages 18-24 14% Ages 25-34 36% Ages 35-44 23%

Source: Google Analytics 8/17

DISPLAY HOME PAGE AND CHANNEL TAKEOVERS Exclusive sponsorship of YogaJournal.com’s home page, main pages or article pages.

RUN OF SITE BANNERS We offer IAB standard banner sizes (and Rising Stars) to run across our responsive site.

CUSTOM RICH MEDIA Go beyond your standard banner ad and engage Yoga Journal visitors with custom ads that can contain videos, slide shows, and much more.

TARGETED BANNERS Target category, age group, demographic, income, etc.

CUSTOM CUSTOM OPPORTUNITIES We have the ability to create slideshows, infographics, newsletter campaigns, content hubs, custom video series and much more! All incorporated into YogaJournal.com

digital

Facebook Likes: 2,200,000+ Twitter Followers: 1,200,000+Instagram Followers: 660,000+ Pinterest Followers: 115,000+

With an extremely engaged social media audience, Yoga Journal offers a number of opportunities for advertisers to connect with our ever-growing followers, including:

SOCIAL VIDEOS // CUSTOM INFOGRAPHICS // SPONSORED POSTSSOCIAL SWEEPSTAKES // INTEGRATED MULTI-PLATFORM PROGRAMS

SPECS Please provide us with:• Finished HTML file • Absolute references to images hosted on our server in the code• An email subject line• Width not to exceed 600 pixels • Email addresses for those who will receive tests for approvals, up to 3

Availability is on a first-come, first-served basis.

Partner with us to send your brand’s message to our 100% opt-in subscriber list.

SUBSCRIBERS: 80,000+*

social media

EMAIL BLASTSEach of our newsletters delivers targeted editorial content right to our reader’s inboxes, at least once a week.

SUBSCRIBERS RANGING: 40,000-70,000*

DAILY INSPIRATION Our new daily newsletter offering a quick dose of yogic inspiration.

WISDOM Grow your spiritual practice through philosophy features and meditation techniques.

MY YOGA JOURNAL Inspire your practice, deepen your yoga knowledge, and stay on top of yoga news with this twice-weekly newsletter.

MY YOGA MENTOR A newsletter for teachers to enhance their teaching or advanced practice with articles addressing anatomy, philosophy, teaching methodology, and the business of yoga.

EATING WISELY Tasty, nourishing recipes, plus articles to support your healthy choices.

SIZES: • 970x250 Marquee banner• 300x250 (two ad slots) in content

FILE TYPE: • Static images only (JPG, GIF, or PNG)• All under 54kb in file size

e-newsletters

*Email traffic changes constantly. Please contact your sales representative for up-to-date statistics.

*Newsletter traffic changes constantly. Please contact your sales representative for up-to-date statistics.

digitalAD SPECS

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STANDARD DISPLAYLead Time: creative due 2 weeks prior to launch Formats: JPG, GIF, 3rd Party Animation: 15 seconds max, 3 loops max

RICH MEDIA & RISING STARSLead Time: creative due 3 weeks prior to launch Format: 3rd Party Tags Polite Load: 100 kb

VIDEOLead Time: creative due 3 weeks prior to launch Format: 3rd Party Tags (VAST tags preferred)

UNIT DIMENSIONS FILE SIZE

LEADERBOARD 728 X 90 40 kb

BILLBOARD 970X 250,970x90

60 kb

MOBILE BANNER 320 X 50 30 kb

MEDIUM RECTANGLE 300 X 250 40 kb

HALF PAGE 300X 600 60 kb

UNIT DIMENSIONS EXPANDED INITIAL LOAD

PUSHDOWN 970 X 90 970 X 415 60 kb

FILMSTRIP 300 X 600 n/a 60 kb

MOBILE FILMSTRIP

320 X 50 FULL SCREEN

30 kb

SIDEKICK 300 X 250 or 300 X 600

970 X 550 60 kb

UNIT DIMENSIONS TIME INITIAL LOAD

PRE ROLL 640x480 15 or 30 sec 3 mb

IN-READ(OUTSTREAM)

640x480 15 or 30 sec 3 mb

Expansion must be click initiated or mouseover expansion with 1 second delay before expanding.

Must include highly visible close button in top right corner at all times, Or mouse-off retraction.

In-banner video guidelines: • Max video frame rate: 24 fps• Max video length: 30 sec• Audio must be click initiated• Play, pause, and mute (or volume level) controls must be included

DoubleClick for Publishers is our ad-serving platform. If using DoubleClick, please send internal redirects.

If using HTML5, please send 3rd party tags

rich media notes

3rd party tags

All creative is subject to publisher approval and may be rejected at any time for any reason.

experiential

Yoga Journal’s LIVE BE YOGA TOUR travels the country for 6 months capturing and sharing an intimate look at the practice of yoga from cities large and small. Each of our category exclusive sponsors is fully integrated into content, as well as sampling to the thousands of practitioners we meet along the way. Contact us for more details!

YOGA JOURNAL LIVE! NYC on April 19-22, 2018, brings thousands of practitioners together for a weekend filled with wisdom and inspiration from the top teachers in the country. Sponsorship connects your brand with this hugely influential audience. Contact us for more details!

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contact us!

See the light in you

BRAND DIRECTOR | SALES & MARKETING Greg Brenton - 720.382.8182 [email protected]

WEST COAST SALES DIRECTOR Kathleen Craven - 415.380.9642 [email protected]

NORTHEAST & COLORADO SALES DIRECTOR Kelsey LaPort - 631.662.4228 [email protected]

MIDWEST/SOUTHWEST DIRECTOR Cookman Campbell - 847.846.5527 [email protected]

DETROIT SALES DIRECTOR Rick Bald - 312.315.5109 [email protected]

NATIONAL ENDEMIC ADVERTISING DIRECTOR Wesleigh Roeca - 415.624.9459 [email protected]

MARKETPLACE MANAGER Jennifer Hall - 303.253.6419 [email protected]