2018 Season of Audi Retail Display Guide…Slat Wall B Audi Genuine Accessory Seasonal Merchandising Audi Accessories 2018 Winter Display Guide Glass Shelves • Alcantara Cleaner

2018 Season of Audi Retail Display Guide

Audi Accessories 2018 Winter Display Guide

OverviewBring the Audi brand to your customers this season! To enhance your customers shopping experience, seasonal retail displays are key. Presented in this guide are retail display recommendations which are in keeping with the Season of Audi and follow effective visual merchandising principles.

1. Audi collection

• All collection products are sourced from the Audi collection site and represent premium seasonal Audi branded goods.

• Display product by category to ensure the customer shopping experience is enjoyable.

• Place collection retail displays near customer lounges and cafes to ensure visibility and maximize sales.

2. Audi Genuine Accessory

• Display your top selling dealer installed accessories alongside seasonally relevant accessories .

• Use sign holders to individually sign all displayed accessories.

3. Lifestyle Showroom Display

• Collaborate with sales department to accessorize a showroom vehicle with seasonally relevant accessories.

• Incorporate seasonal props such as evergreen trees and winter sports equipment to enhance your lifestyle display.

• Incorporate Thule accessories.


Overview With multiple luggage transportation options, this family holiday trip is sure to be comfortable.

• Open vehicle trunk to display additional accessories and gift boxes.

• Incorporate seasonal showroom banner and evergreen trees.

• Add mannequin family dressed in Audi collection winter weather apparel.

Season of AudiLifestyle Showroom Display


Vehicle > Q5

Accessories

• Base Carrier Bars

• 300L Cargo Box

• Trunk Liner

• First Aid Kit

• Customer Assistance Kit

• Thule Wheel Step

• All-Weather Floor Mats

Merchandising Aids

• Male Mannequin

• Female Mannequin

• Youth Mannequin

Seasonal Props

• Evergreen Trees

• Gift Boxes

Marketing

• Seasonal Showroom Banner

• Magic Pocket

Season of AudiLifestyle Showroom Display


Overview The ideal roof mounted winter sport transportation kit.


• Add male mannequin dressed in Audi collection winter weather apparel.

Winter Sport 1Lifestyle Showroom Display


Vehicle > Q5

Accessories

• Base Carrier Bars

• Ski/Snowboard Holder

• Trunk Liner

• Thule Wheel Step


Merchandising Aids

• Male Mannequin

• Thule Duffle

Seasonal Props

• Evergreen Trees

• Snowboard or Skis

Marketing


• Magic Pocket



Overview The ideal hitch mounted winter sport transportation kit.


• Add male and female mannequin dressed in Audi collection winter weather apparel.



Vehicle > Q5

Accessories

• Thule Hitch Mount Bike Rack with Ski/Snowboard Attachment

• Trunk Liner


Merchandising Aids

• Male Mannequin

• Female Mannequin

• Thule Duffle

Seasonal Props

• Evergreen Trees

• Snowboard and Skis

Marketing


• Magic Pocket



Slat WallAudi Genuine Accessory Seasonal Merchandising


Glass Shelves

• Business Storage Bag (000087316C)

• First Aid Kit (ZAW093108)

• Customer Assistance Kit (ZAW093059)

• Over the Seat Storage Bag (000061102D)

• Rear Storage Bag (000061104A)

• Rear Storage Bag - long (000061100H)

• Sunshield Bag (ZAW0643605)

Hooks

• Q5 all-Weather Floor Mat - Front (80B061221041)

• Q5 Cargo Net (4L0861869)

Slat Wall AAudi Genuine Accessory Seasonal Merchandising


Hooks

• License Plate - Audi Sport Polished (ZAW355030)

• License Plate - Audi Sport Black (8K0071801A)

• License Plate - Rings Black (ZAW071801C)

• License Plate - Rings Brushed (ZAW071801D)

Glass Vitrine

• USB Memory Stick (8R0063827G)

• Trailer Hitch Cover (ZAW092702B)

• Audi Wireless Charging Pad 8W0051435B Audi Wireless Charging Cover - iPhone 7 (8W0051191)

• Exhaust Tips - Gloss Black (8K0071761A)

• Audi Parking Only Sign (ZAUS002)

Glass Shelves

• First Aid Kit (ZAW093108)

• Wheel Accessory Display

• Snowboard/Ski Rack (4F9071129D)

• Outdoor and Indoor Car Cover Display

• Base Carrier Bar (8W0051435B)

• Base Carrier Bar Storage Bag (000087316C)

Slat Wall BAudi Genuine Accessory Seasonal Merchandising


Glass Shelves

• Alcantara Cleaner 8oz (EXD123063)

• Interior Cleaner 8oz (EXD123061)

• Glass Cleaner 16oz (EXD123064)

• Audi Leather Care 16oz (EXD123070)

• Audi Leather Cleaner 8oz (EXD123062)

• Gel Wax 18oz (EXD123428)

• Wheel Cleaner 16oz (EXD123069)

• Bug and Tar Remover 16oz (EXD123066)

• Quick Detailer 16oz (EXD123067)

• Tire Shine 16oz (EXD123068)

• Wash Mitt (ZAW911380)

• Wheel Brush (ZAW911630)

• Car Shampoo 16oz (EXD123071)

• Audi Grit Guard Bucket and Lid (EXD123183)

Pedal Display

• Audi Parking Only Sign (ZAUS002)

Slat Wall CAudi Genuine Accessory Seasonal Merchandising


Slat WallMen’s Audi Collection Seasonal Merchandising


Glass Shelves

• Wasser Bottle (ACMB161)

• Waterproof Cotton Cap (ACM4492)

• Macheto Backpack by CI (ACM5208)

• Audi Sport Velocity Mug (ACMB143)

• 2018 Audi Holiday Socks (ACMA810)

• Waterproof Cotton Cap (ACM4492)

• Shifter Socks (ACMA806)

• R8 Dress Socks (ACMA801)

• quattro Dress Sock (ACMA802)

• Gas/Brake Dress Sock (ACMA800)

• Thule Chasm 40L Duffle Bag (ACM5753)

• Red Heathered Beanie (ACM4437)

• Navy Beanie (ACM4440)

Waterfall Hooks

• Audi Sport Rhombus T-Shirt (ACM3024)

• Audi R8 LMS GT3 Tee (ACM3026)

Slat Wall AMen’s Audi Collection Seasonal Merchandising


Glass Shelves

• Audi Sport Rhombus T-Shirt (ACM3024)

• Audi R8 LMS GT3 Tee (ACM3026)

Glass Vitrine

• Audi Sport Watch Black (ACMJ997)

• Pen2Paper Madison Pen Set (ACM9811)

• Audi Sport Chrono Watch (ACMJ982)

• Contigo Byron Tumbler (ACMB113)

• Asobu Central Park Bottle (ACMB128)

Waterfall Hook

• Tumi Packable Jacket (ACM2898)

Rail

• 2018 Audi Holiday T-Shirt (ACM3511)

• Marmot Reactor Jacked – Gray (ACM2287)

• Audi e-tron Design Tee (ACM3027)

• R8 Measurements T-Shirt (ACM0000)

Slat Wall BMen’s Audi Collection Seasonal Merchandising


Glass Shelves

• Asobu Times Square Travel Bottle - Red (ACMB116)

• quattro Cap (ACM4481)

Waterfall Hook

• Heritage quattro T-Shirt (ACM3018)

• Ingolstadt Germany Softshell Jacket (ACM2599)

Slat Wall CMen’s Audi Collection Seasonal Merchandising


Top Shelf

• Ingolstand Germany Cap (ACM4491)


• Contigo Byron Tumbler (ACMB113)

• quattro Mug (ACMB110)

• D’Blanc After Hours Sunglasses (ACMJ752)

• 2018 Audi Holiday Socks (ACMA810)

• quattro Key Ring (ACM8996)

Middle Shelf

• Powerbank Padfolio (ACM9650)

• Pen2Paper Madison Pen Set (ACM9811)

• Gear Shift Keychain (ACM890)

• Shifter Socks (ACMA806)

• R8 Dress Socks (ACMA801)

• quattro Dress Sock (ACMA802)

• Gas/Brake Dress Sock (ACMA800)

Bottom Shelf

• BBQ Utensils (ACMP102)

• Ingolstandt Germany Design Map Beanie (ACM4400)

• Ingolstandt Germany Design Map Scarf (ACMA499)

Glass VitrineMen’s Audi Collection Seasonal Merchandising


Ladies’ & Youth Audi Collection Seasonsal Merchandising


Waterfall Hook

• OGIO Endurance Pulse Crew – Red (ACM3500)


• Saturday Sweatshirt Natural (ACM2340)

Glass Vitrine

• Audi Elements Keychain (ACM8909)

• quattro Mug (ACMB110)

• D’Blanc Prologue Sunglasses (ACMJ753)

• Rose Metal Pen (ACM9815)

• Chronograph Watch (ACMJ989)

• Zen Water Bottle (ACMB146)

• Gray Marle Cap (ACM4468)

Glass Shelves

• Red Heathered Beanie (ACM4437)


• Thermos Backpack Bottle (ACMACMB158)

• Luxe Terrain Candle (ACMH670)

• Oasis Water Bottle (ACMB138)

• Gray Marle Cap (ACM4468)

• Brody Wool Duffle (ACM5205)

• Sawyer Wool Duffel (ACM5204)

Slat WallLadie’s Audi Collection Seasonal Merchandising


Side A: Glass Shelves

• Bumper Bunny (ACMT993)

• Tumbling Towers Game (ACMT500)


• Audi Sport Compact Bottle (ACMB157)

• Rally Car Tervis Sippy Cup (ACMB163)

• Audi R8 Molded Chalk (ACMT600)


• Navy and Red Stripe Beanie w/ Pom (ACM4438)

• Square End Duffle (ACM5295)

Side B: Waterfall Hook

• Softshell Jacket (ACM2359)

• Heritage T-Shirt – Red (ACM3019)

• Audi Sport Mini quattro (ACMT696)

Slat Wall – 3 ft wideYouth Audi Collection Seasonal Merchandising


Waterfall Hook

• Softshell Jacket (ACM2359)

• Heritage T-Shirt – Red (ACM3019)

• Audi Sport Mini quattro (ACMT696)

Glass Shelves

• Bumper Bunny (ACMT993)

• Tumbling Towers Game (ACMT500)


• Audi Sport Compact Bottle (ACMB157)

• Rally Car Tervis Sippy Cup (ACMB163)

• Audi R8 Molded Chalk (ACMT600)


• Navy and Red Stripe Beanie w/ Pom (ACM4438)

• Square End Duffle (ACM5295)

Slat Wall – 6 ft wideYouth Audi Collection Seasonal Merchandising


Audi collection Apparel


• Marmot Reactor Jacket - Gray (ACM2287)

• Tumi Packable Jacket (ACM2898)


• Thule Chasm 40L Duffle Bag (ACM5753)

Styling Tip

1. Steam all garments before dressing.

2. Remove tags if visible and place in pocket of garment.

3. When dressing Mannequin, insure all layers of clothing are visible.

Pants & Shoes Pants and shoes can be purchased through any dealer preferred vendor. Pants and shoes represented in guide were purchased from Nordstom Rack. Style and design are subjective, however size is not.

• Male: pant size 32/32

• Belt 36“

• Shoes 9-10

MaleMannequin Outfits



• Saturday Sweatshirt - Natural (ACM2340)

• Red Heatherd Beanie (ACM4437)

Styling Tip





• Female: pant size small or 28” denim

• Shoes 8.5-9.5

FemaleMannequin Outfits



• Heritage T-Shirt (ACM3019)

• SoftShell Jacket (ACM2359)

• Navy and Red Striped Beanie (ACM4438)

Styling Tip





• Youth: pant size 7-8

• Shoes: 12-13

YouthMannequin Outfits


Merchandising Aids

• Mannequins

• Acrylic Sign Holder – Small

• Acrylic Sign Holder – Medium

• Hanger 17” Adult

• Hanger 12” Childrens

• Full Head Form

• Acrylic Cube Display Riser – Set of 3

• Wheel Accessory Display

• Petal Cover Display Riser

Display Fixtures

• T-Shirt Frame

• Pricing Cube Set

iAudi > App Links > Marketing > Audi collection>Dealer Tools > Merchandising Aids/Display Fixtures

Merchandising Aids & Display Fixtures

Display Resources


Prepare:

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Gift Box Assembly Instructions

Display Resources

To create each ribbon wrapped box, three elements will be required. Scissors, clear packing tape, ribbon, and a single box.

Place a 6” piece of tape on the end of the ribbon.

Place tape and ribbon on center back of box, press the tape firmly to the box.

Wrap ribbon around box until the roll reaches the back of the box once again.

Pulling the ribbon tight to eliminate excess ribbon, line ribbon up, cut ribbon.

Place a 6” piece of tape on the end of the ribbon, making a T-shape.

While pulling ribbon tight, connect both ends of ribbon to each other on back of box, pressing tape and ribbon firmly together.

Continue steps 1-6 on all boxes in the box set.

Prepare Step 1 Step 2

Step 3 Step 4 Step 5

Step 6 Step 7 Step 7

Step 7 Step 7


Evergreen Trees & Gift BoxesDisplay Resources

Vendor

Home Depot

Description

GE 7.5 ft. Just Cut Canadian One Plug Tree Warm White Led

Part Number

Model #18233HD Internet #305026561 Store SKU #1002469214

Unit Price

$369

Home Depot GE 9 ft. Just Cut Canadian One Plug Tree Warm White Led

Model #17164HD Internet #301574046 Store SKU #1002469215

$489

Evergreen

Gift Boxes & Ribbon

Vendor

Michael’s

Description

Paper Mache Square Box Setby ArtMinds

Part Number

Item #10254467

Unit Price

$28.99

Michael’s 2.5” Metallic Faux Linen Wired Ribbon by Celebrate It

Item #10553492 $10.00

2018 Season of Audi Retail Display Guide…Slat Wall B Audi Genuine Accessory Seasonal Merchandising Audi Accessories 2018 Winter Display Guide Glass Shelves • Alcantara Cleaner

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