2018 New York Empire Official Partnership
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2018 New York Empire
Official Partnership
World
TeamTennis
1
Tennis like you’ve never seen it
Featuring teams of the biggest names in tennis and rising stars competing in an exciting coed format
Offering a unique and engaging experience for fans and partners
National, professional tennis league co-founded by Billie Jean King in 1974
Features six (6) professional teams throughout the U.S.
A roster of proven tennis superstars playing night in and night out including: John Isner, Genie Bouchard, Sloane Stephens, Andy Roddick, Venus Williams, Martina Hingis, Nick Kyrgios, Mardy Fish, Maria Sharapova, and Bob and Mike Bryan
Three (3) week season on prime tennis calendar during the most valuable stretch of U.S. tennis leading up to the U.S. Open
An Icon Billie Jean King is a co-founder and
ambassador for Mylan WTT
Won 39 Grand Slam singles, doubles and mixed doubles tennis titles, including a record 20 titles at Wimbledon
Received the Presidential Medal of Freedom, the nation’s highest civilian honor from President Obama in 2009; she was the first female athlete to be awarded this honor
Named one of the “100 Most Important Americans of the 20th Century” by Life Magazine in 1990
Recently profiled in major motion picture Battle of the Sexes, played by Emma Stone in the film
Defeated Bobby Riggs in one of the greatest moments in sports history – the Battle of the Sexes in 1973
Founded the Women’s Tennis Association (1973), the Women’s Sports Foundation (1974), Women’s Sports Magazine (1974) and co-founded the Billie Jean King Leadership Initiative (2014)
The National Tennis Center, home of the U. S. Open, was renamed the USTA Billie Jean King National Tennis Center in 2006 in honor of Billie Jean King’s contributions to tennis, sports and society both on and off the court
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As coach for 2017, led the NY Empire to a seven win season, finishing third in the League standings
Gigi Fernandez, born in San Juan, Puerto Rico, burst onto the tennis scene by reaching the NCAA finals as a freshman, then turning professional in 1983 and becoming Puerto Rico's first female professional athlete in any sport
Gigi’s illustrious career included winning 2 Olympic Gold Medals and an astounding 71 titles on the WTA tour including 2 singles, 52 doubles and 17 Grand Slam doubles titles. Fernandez is recognized as one of the best doubles players of all-time
Fernandez was named Puerto Rican Athlete of the Century and was inducted into the International Tennis Hall of Fame in 2010
Gigi now spends the majority of her time
advocating for and teaching her doubles
methodology, The Gigi Method, to doubles
enthusiasts throughout the country
Gigi is active on the instructional and
motivational speaker circuit sharing her
knowledge of doubles and her inspirational
life story
Our Coach
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2017 New York Empire
2017’s NY Empire Team included: former Wimbledon finalist, Genie Bouchard; Olympic silver medalist, Mardy Fish; American standout, John Isner; Kirsten Flipkens; Maria Sanchez; Neal Skupski; Marcus Willis;
and International Tennis Hall of Famer, Coach Gigi Fernandez. 4
USTA Billie Jean King
National Tennis Center
The USTA Billie Jean King National Tennis Center hosted the New York Empire in 2017, marking the first time the National Tennis Center ever saw WTT action on its grounds. 5
2017
Highlights Hosted Mylan World TeamTennis at the
USTA Billie Jean King National Tennis Center for the first time
Tripled number of wins from 2016 season
Only team in League with female coach and female General Manager
National anthem singers featured performers from Broadway to television to sports
Live music and entertainment in food village
Nightly food trucks and beverage vendors
On-site activities including ping-pong and corn hole
Introduced the team’s first-ever mascot, “Hudson”
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Prime Time Tennis
Media & PR
World-Class Hospitality
On Site Brand Exposure
Unmatched Fan Access
High Energy Experiences & Celebrity Appeal
Community & Youth Engagement
All packages can be customized to meet specific
needs
Partnership Opportunities
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Prime Time
Tennis
The New York Empire will feature seven (7) home matches in 2018 when the nation’s appetite for world-class tennis reaches its peak –between The Championships at Wimbledon and the U.S. Open in Flushing Meadows
10 World TeamTennis matches were televised and distributed in 2017 on ESPN3, Tennis Channel, Comcast Sports Net, Altitude Sports and MSG with the Finals airing LIVE on ESPN2
In 2017, CBS New York, SNY, Comcast Sports Net, WNBC, and New York 1 were some of the local coverage providers to feature segments of NY Empire content
The NY Empire had four matches air on the five national networks mentioned above with a collective reach of more than 80 million viewers
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In 2017, media coverage included:
A full-color, full-page article in the Sunday, June 4 print edition of the New York Post with 23,917,718 impressions
A NY1 segment which ran a total of 33 times
A two-part television appearance on PBS’ Channel Thirteen program, MetroFocus, where part two focused entirely on the NY Empire and WTT
Coverage also included in:
CBS
ESPN
Tennis Magazine
USA Today
SNY
Total earned media impressions: 149,123,764
Media &
PR
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World-Class Hospitality
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On-Site Partner Branding
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Unmatched Fan Access
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High Energy Experience
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Community & Youth
Engagement
Community engagement is a core pillar of the NY Empire. We hosted clinics with juniors in the New York metro area, including many kids from underserved communities who’ve never had access to tennis.
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Official Sponsor
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Event Marketing/Advertisement Sponsor’s logo/name used prominently in all event marketing, promotions, and correspondence,
including:
Print campaigns
Posters and brochures
Web, e-blasts and social media
LED displays in venues
Logo with hyperlink on NYEmpiretennis.com
Customized social media campaigns with Team assets
One (1) full-page, four color advertisement in Team Program
Logo recognition as an Official Sponsor on the sponsor page in Team Program
Broadcast
NY Empire will broadcast a minimum of two (2) matches in 2018. Matches may appear in a combination of linear and digital networks such as Tennis Channel, SNY, MSG and ESPN 3
Designation Designation as an Official Sponsor of the 2018 NY Empire Season
Official Sponsor
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Investment:
$25,000
Sponsor Identification/On-Court Signage Prominent display of one (1) 3’ X 7’ sideline banner with Sponsor’s name or logo in prime view
Recognition as Official Sponsor on Sponsor Board located in highly visible area
Promotions/Venue Exposure On-Site display (10’ x 10’ tent) in a high traffic area, with opportunity for Sponsor to carry out branded
activation
Logo displayed on LED board at all home matches
PA Announcement at all home matches
Name recognition as an Official Sponsor on the sponsor page in Team Program
Entertainment/VIP Hospitality Four (4) courtside front row box seats with identification placard for all seven (7) home matches
Invitations for four (4) guests to attend VIP Player Party with hors d’oeuvres, drinks and Q & A session with team players and coach for all seven (7) home matches
Complimentary bottle of champagne and chef choice of hors d’oeuvre at one (1) home match
Four (4) Team Programs provided to Sponsor
Two (2) VIP parking passes for all home matches
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