2018 MEDIA KIT & ADVERTISING RATES · ˚fifi fi˚˚ ˘fififi fi fi fifi fi fi fifi •fi ˚fifi fi˚˚ ˘fifififififi fifififififi“ ... or procedure, the whole family has to be

2018 MEDIA KIT & ADVERTISING RATES


The Pulse of Mended Hearts“We must all remember that Mended Hearts is an affiliation of persons throughout the world who share a common bond. The national organization exists only because we have this affiliation — a number of chapters united with one goal — To Help Others.” —From the Mended Hearts’ first brochure, 1969

For nearly 65 years, Mended Hearts has built a strong reputation for being a friend in need to millions of heart patients nationwide. And Heartbeat magazine, the official publication for Mended Hearts and Mended Little Hearts, is the pulse that keeps these friendships beating.

Evidence shows that peer-to-peer programs like Mended Hearts work. They work because members share experiences and information, provide encouragement and reinforcement, solve health-related problems together, increase one another’s self-efficacy, and promote an understanding of self-care. These all lead to an improved quality of life, healthier behaviors, and fewer hospitalizations. (Source: California HealthCare Foundation’s Building Peer Support to Manage Chronic Disease: Seven Models for Success) As Mended Hearts and Mended Little Hearts members support one another, they rely on Heartbeat as a springboard for engagement in the organization, an educational resource and a way to stay informed on anything related to heart disease.

If you’re looking for an engaged audience determined to improve their quality of life, Heartbeat is your source.

NOVEMBER/DECEMBER 2017

ALSO IN THIS ISSUE When insurance won’t cover the meds your doctor prescribes

Ben Cooper’s infantry division liberated Dachau. More than 60 years later, the son of Dachau survivors repaired his heart.

AWWII VET’S HEART JOURNEY

8 HEARTBEAT NOVEMBER /DECEMBER 2017

Ben Cooper and some other soldiers were ordered to take a short “R&R” in February of 1945. They were sent to Luneville France, where Cooper met a Jewish man and his children in front of a burnt out synagogue. This man gave Cooper his Star of David to remember him by. This patch identified the man as being Jewish. He was forced to wear this cloth patch on his clothing when the Nazis took over France.

NOVEMBER /DECEMBER 2017 HEARTBEAT 9

What our men saw

there was horrible.

They couldn’t

believe what

they were looking at.

— Ben Cooper

Ben Cooper wants to share what’s on his heart. He has to. Ever since he first told his story about what he witnessed at the

German concentration camp that his infantry division helped liberate in 1945, he tells it as often as he can.

“I think we were one of the first infantry outfits there,” Cooper recalls. “First of all, the stench of burning flesh filled the whole area.”

Cooper was so traumatized, so heart-broken, over what he witnessed that it took him 45 years to talk about it. But once he did, he found that sharing his experience was a healing process for himself and an eye-opener for those who listened. “Telling my story continues to be my mission. It is crucial to preserving history,” Cooper says.

Telling his story honors those who were killed before they could tell theirs and acknowledges the horrific experiences of those who survived. It also led to an en- counter with a couple whose son would eventually play a vital role in Cooper’s life.

Securing a Camp Cooper was a freshman at George Wash- ington University when World War II broke out on December 7, 1941. He was drafted in September of 1942. Cooper says he couldn’t wait to get into the service and serve his country.

He was assigned to the United States Army’s 45th Infantry Division, also known

NO KINDNESS WASTED Ben Cooper’s infantry division liberated the Dachau concentration camp. More than 60 years later, the son of two Dachau survivors saved his life. By Melanie Medina

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OverviewMended Hearts is a community-based, nationwide heart patient support network founded in 1951. Heart patients are of all ages, so Mended Little Hearts was launched in 2004 to provide support and encouragement to parents and families of children born with congenital heart defects and heart disease. Recognized for its role in facilitating a positive patient-care experience, Mended Hearts partners with hospitals and cardiac rehabilitation clinics offering heart-patient support through visiting programs, group meetings and educational forums.

Everything Mended Hearts does is to empower and educate patients, families and caregivers.

The mission of Mended Hearts and Mended Little Hearts is to inspire hope and improve the quality of life for heart patients and their families through ongoing peer-to-peer support. This happens during face-to-face visits in the hospital, as well as support through online visits and phone visits.

We are a national organization with nearly 20,000 members.

• We offer visiting programs in 460 hospitals with 4,000 trained, accredited visitors.

• We provide more than 215,000 patient visits annually.

Patients who understand their health conditions are more likely to comply with recommended treatment, be better advocates for themselves and their loved ones, and have better cardiovascular outcomes.

MAY/JUNE 2017

Heart heroes young and young at heart bare their scars in the #RockYourScar contest

YOU’RE MUCH STRONGER THAN YOU

THINK YOU ARE

ALSO IN THIS ISSUE Address your AFib to avoid blood clots and stroke

ALSO IN THIS ISSUE AFib Cholesterol National Conference

10 HEARTBEAT MAY/JUNE 2017

AFib, where the heart’s rhythm is out of sync, puts patients at a much higher risk for blood clots and strokes. Here’s how you can keep your heart on a healthy beat. By Jessica Levco

RHYTHM and REASON

10 HEARTBEAT MAY/JUNE 2017

Peter and Cristina Nguyen have been home-bound during the spring as they wait for blood thinners to dissolve a clot in his heart, caused by AFib. They live just outside of Fort Worth, Texas, with their three children and two dogs.

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MAY/JUNE 2017 HEARTBEAT 11

“Once a patient gets their AFib diagnosis, I want them to know it’s not too late.”

—David Schleinkofer, M.D.

Each year, nearly 3 million people are diagnosed with atrial fibrillation, or AFib, the most common serious heart-

rhythm abnormality in people over age 65 (although it is not unheard of among young people). The condition occurs when the two upper chambers of the heart (atria) beat, sometimes quite rap-idly, out of sync with the lower chambers (ventricles).

Those with AFib have a one in three chance of having a stroke. And although more than half of these individuals are not aware of their increased risk, AFib patient Peter Nguyen is.

That is why his wife, Cristina, stands near their kitchen island, lining up a tidy row of a dozen paper bowls and filling them with fruits and vegetables that she washes and cuts each day for him. You see, Peter — an attorney and real estate manager in Arlington, Texas — loves to snack, but his heart is in a fragile state.

AFib and Blood ClotsRecently, a virus and a bout with kidney stones triggered an AFib episode and landed him in the hospital, where he stayed for a week in early 2017. While there, doctors performed a TEE scan, putting a tiny camera down his throat to get a closer look at his heart. That is when they discovered the life-threatening blood clot. (When the heart rhythm is out of sync, as it is for AFib patients, it can cause blood to pool and clot in the atria.)

Before moving forward with any procedures to treat the AFib, they sent Nguyen home with a wearable auto-matic defibrillator and a prescription for blood thinners. Now he is homebound, waiting, praying, for the blood clot in his heart to dissolve. Even a quick drive to the grocery store could cause the clot

to dislodge and travel to Nguyen’s brain, leading to a stroke.

The hope is that the blood thinners prescribed by his cardiologist will work their magic and dissolve the clot — but that takes time. Weeks. And if he needs a snack in the meantime, it’s going to be a healthy one, Cristina insists, as she con-tinues to fill bowls with sliced oranges, red bell peppers, mangos and jicama.

Symptoms and ManagementNguyen, who is 40, was diagnosed with AFib at age 32. Although some people with the condition have no symptoms at all, Nguyen’s episodes have generally come with the traditional symptoms: a fluttering or pounding sensation in the chest, shortness of breath, dizziness and fatigue.

He also has cardiomyopathy (an enlarged heart) and heart failure. Nguyen has kept his conditions under control by

Cristina Nguyen chops fresh fruits and veggies for her husband, Peter, while he’s homebound, waiting for a blood clot to dissolve.


Our ReachEach issue of Heartbeat reaches 33,000 readers — 198,000 readers annually. Heartbeat, which is published six times a year, focuses on educational content, inspirational stories and health news. Mended Hearts also has two national websites, Mendedhearts.org and MendedLittleHearts.org, which receive more than 300,000 visits annually. We also have websites for all 300 Mended Hearts chapters and 90 Mended Little Hearts chapters, to ensure easy access to local contact information. And our e-newsletter, which is distributed to 15,000 members every month, keeps readersup-to-date on news, events and chapter activities taking place throughout the year.

Other patient support programs offered by Mended Hearts and Mended Little Hearts include:

• Visiting Programs Our visits are done primarily in-person at hospitals, helping patients, families and caregivers who are undergoing treatment for their heart disease or heart defect. We provide printed educational material, peer-to-peer support and connections with resources to help the patient and caregiver through their journey to recovery.

• Regular Support Meetings Both our Mended Hearts chapters and Mended Little Hearts group conduct regular meetings to provide an opportunity for patients and families to connect with one another. They frequently feature local health care provider speakers and educational material for cardiac patients and caregivers. This ongoing connectivity provides an opportunity for outreach, education and empowerment for cardiac patients and their families.

• Online Community/Email Visiting/Phone Support We host an online community (mendedhearts.org/inspire) where patients, families and caregivers can create journals, ask questions, and provide support to other members. We also provide visits via email to patients and family members by matching them with other heart patients or caregivers. Heart patients can also receive support by phone in areas where face-to-face visits from local members are not available.

• National Mended Hearts/MLH Educational Training Conference We host an annual, national training conference to educate and train volunteers, provide the latest cardiovascular health information, and offer networking opportunities. The average attendance is 350 to 400 and is hosted in different areas geographically across the nation.

• Bravery Bags for Families Whose Children Have Congenital Heart Disease Each year, more than 5,000 Bravery Bags are distributed to families with children in the hospital after heart surgery. When a child needs a heart surgery or procedure, the whole family has to be very brave — the child, the parents or caregivers, and any siblings. The Bravery Bag contains items that help the family have courage and strength through this time of crisis to know they are not alone.

90% of patients felt that the Mended Hearts volunteer was helpful to them.


Audience ProfileMembers of Mended Hearts are either living with a type of heart disease or are the caregiver of someone with heart disease. Our membership is 46% female and 54% male. Common procedures that our adult patients have received include:• Open-heart surgery – Coronary artery bypass graft• Open-heart surgery – Valve repair/replacement• Cardiac catheterization/Stent implanted• Heart attack (i.e., Myocardial infarction)• Congestive heart failure• Pacemaker/defibrillator implanted• Atrial fibrillation• Cardiac catheterization/Angioplasty (no stent)• Cardiac arrhythmia treatment/procedure• And ablation, aneurysm, angiogram, aortic dissection, MAZE surgery and others

Members of Mended Little Hearts have children who are living with a type of congenital heart defect, such as:• Ventricular or atrial septal defect (hole in the heart)• Transposition of the Great Arteries• Heart Transplant• Heterotaxy Syndrome• Hypoplastic Left Heart Syndrome• Tetralogy of Fallot• Heart Rhythm Issues• Truncus Arteriosus• Single Ventricle Anomalies• Coarctation of the Aorta• Cardiomyopathy• And many other types of congenital heart defects

46% Female

54% Male

90% of patients recall receiving resources from a Mended Hearts visitor.

JULY/AUGUST 2017

PLUS: Advice to Jimmy Kimmel

from a fellow heart dad

Where the opioid crisis and heart health collide

Advocates urge lawmakers in D.C. to keep patient

protections in place

THE DOCTOR WILL (VIRTUALLY) SEE YOU NOW

Telemedicine connects heart specialists to patients in underserved areas


Editorial CalendarRelationships that are formed within Mended Hearts begin with Heartbeat, a copy of which our accredited visitors share with new heart patients during their initial face-to-face visit in the hospital. We provide in-depth information about how patients can take better care of themselves after diagnosis, articles about various heart conditions and inspiring human-interest stories of Mended Hearts members. Every issue includes at least one feature article and several shorter articles focused on families who have children living with congenital heart defects.

JANUARY/FEBRUARY 2017

PLUS: Should kids with CHDs

exercise as much as their heart-healthy peers?

Martin Espinoza revs upcardiac care in California byoffering rides to rehab

EQUALITY IN HEALTH CARESTARTS WITH THE HEART

Get your readers out! You’ll need ’em to see these tiny

implantable heart devices

January/February64th Annual American Heart Month — Successes and Opportunities to do BetterThis feature story will cover some of the most notable strides that have been made in heart health in America since Heart Month began. It will also give readers a look ahead at some interesting heart-related advancements to expect in the future, from the perspective of several ACC cardiologists who will be interviewed. Closing Date: Nov. 17 Materials Due: Nov. 21

March/AprilDiabetes and Heart Health A significant portion of the American population has Type 2 diabetes, thanks in large part to the American diet and lifestyle. These patients have a much higher risk of heart problems. This story will cover how patients can manage diabetes and heart disease, as well as give diabetes patients some tips on how to prevent heart problems from developing in the first place. Closing Date: Jan. 23 Materials Due: Jan. 29

May/June Heart Disease and Sleep ApneaSleep apnea and heart problems often go hand-in-hand. Sleep episodes, where a person pauses breathing five to 30 times per hour (or more), prevents restful sleep and is associated with high blood pressure, arrhythmia, stroke and heart failure. This story will cover treat-ment options that are available, as well as lifestyle choices that may alleviate the problem. Closing Date: March 15 Materials Due: March 21

July/August Living with Heart FailureHeart failure is a common condition where the heart muscle isn’t strong enough to pump enough blood to match the body’s needs. It often tops the list for the most common readmission to a hospital. This article will cover treatment options, including devices, medications and surgical options to help control heart failure. It will also look at lifestyle changes that may help patients self-manage the condition at home and avoid costly hospital readmissionsClosing Date: May 10 Materials Due: May 16


September/OctoberThe Importance of Clinical TrialsWhy are clinical trials so important, and should patients consider participating in one? What are the benefits and pitfalls? How does the process work? What happens if the medication or procedure does (or doesn’t) work? This feature will cover all these questions and include perspectives from device makers, pharmaceutical companies and, of course, patients.Closing Date: July 18 Materials Due: July 24

November/DecemberLatest Treatments for Valve Disease Every year, about 5 million people in the U.S. are diagnosed with heart valve disease. Valve repair and replacement has typically required open-heart surgery. However, more patients are now eligible for a less-invasive procedure called transaortic valve replacement/repair (TAVR). In this feature story, we’ll cover the latest FDA eligibility requirements, and highlight patient stories.Closing Date: Sept. 20 Materials Due: Sept. 26

Additional Feature Stories to be Covered During the Year• Cancer treatments and heart disease: Some chemotherapy drugs can lead to heart

problems later in life. And heart patients are sometimes limited in chemotherapy and/or radiation treatment options. How can patients manage these two conditions?

• Recipes revamped: How can you makeover your favorite recipes to be healthier for your heart? We’ll have a dietitian weigh in.

• Strengthening the chapter/hospital partnership: It’s not always easy to navigate these relationships. For those with strong relationships, what’s their secret?

• Adult congenital heart specialists: This relatively new medical subspecialty, introduced by the American Board of Medical Specialties in 2012, means adults with CHDs now have access to specialty care. This is an important advancement because only about 10% of adult patients are seeking appropriate care from adult congenital cardiologists, and it is estimated that, at most, only 50% of those with adult congenital heart disease receive any sort of cardiovascular care.

More stories will be determined throughout the year.

SEPTEMBER/OCTOBER 2017

PLUS:

Hurricane Harvey not stopping Mended Little Hearts event in Houston

A snowbird brings new life to a dying Mended Hearts chapter

STANDING STRONGKarin’s aortic aneurysm could have killed her. Instead, it helped her siblings avoid a similar fate.

A Second Chance at LifeWhat’s it like to receive a heart transplant? Four families share their stories.

In EVERY issue:• Advocacy Updates• Medical News • Heart Heroes (profiles of Mended Hearts members going above and beyond)• Health Info• Mended Hearts & Mended Little Hearts Member News


eNewslettersEach month, Mended Hearts members receive a monthly newsletter packed with information about national Mended Hearts initiatives, chapter activities and the latest medical news. The newsletter is emailed to 15,000 recipients throughout the U.S.

Phone/Tablet AppHeartbeat Now is a free phone app that you can download to Apple iOS and Android devices. It features content from Heartbeat magazine, as well as regularly updated news and event information — allowing advertisers to extend their visibility and reach their target audience throughout the day, every day. For pricing, check our Rates/Specs page.

MARCH/APRIL 2017

PLUS:

Depression after a heart event

Heart-healthy Cooking Oils

FOR MANAGING YOUR CHILD’S HOSPITAL STAY

heart DEFECT

SLEEP

MEDICATIONS

heart WARRIOR

rounds

n rses

C FFEE

L O V E

HOSPITAL

comfort


Standard Positions 2x 4x 6x

3 Full Pages (2-page spread, plus PI page) $14,995 $13,645 $12,280

Full Page $6,150 $5,575 $5,000

½-page vertical $4,800 $4,350 $3,900

½-page horizontal $4,800 $4,350 $3,900

Premium Positions 2x 4x 6x

Back Cover $7,400 $6,750 $6,000

Inside Front Cover $6,765 $6,135 $5,500

Inside Back Cover $6,765 $6,135 $5,500

2-Page Spread $10,763 $9,755 $8,750

Monthly e-newsletter 6x 12x

For non-Heartbeat Magazine advertisers $9,975 $15,995

For Heartbeat Magazine advertisers $7,500 $12,000

Rates/Specs

Size Live Area Trim Size Bleed Size

Full Page 7.25 x 9.75 8.25 x 10.75 8.5 x 11

2-Page Spread 15.5 x 9.75

with 1" gutter

16.5 x 10.75 16.75 x 11

½-page horizontal 6.75 x 4.5

½-page vertical 3.25 x 9.25

¹/₄-page 3.25 x 4.5

Phone/Tablet App *Annual Sponsorship

For non-Heartbeat Magazine advertisers $25,000

For Heartbeat Magazine advertisers $15,000

*Annual sponsorship means you are the title sponsor of one of four sections of the phone/tablet app.

Hearbeat is published by madison/miles media624 Six Flags Drive, Suite 226Arlington, TX 76011(817) 908-7827Fax: (877) 845-1230www.madisonmilesmedia.comwww.mendedhearts.org

ContactsAd Sales Adam Weiss [email protected] (817) 908-7827 Fax: (877) 845-1230

EditorialKimberly [email protected] (470) 466-2370

Audience estimate based on circulation and pass-along readership. Other industry data are based on survey of Mended Hearts membership. All information, including ad rates and editorial coverage, is subject to change.

Upload InstructionsWe do not accept ads via email. Send all insertion orders to your sales representative.• Ads are uploaded as PDF/X-1-a: CMYK, hi res, fonts embedded. • Upload your materials to: https://www.hightail.com/u/madisonmiles• Enter your name in the Full Name name field.• Enter your email address in the “Your Email” field.• In the “Subject” field, please enter the company name and your name.• In the “Message” field, please enter your email message, including information

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2018 MEDIA KIT & ADVERTISING RATES · ˚fifi fi˚˚ ˘fififi fi fi fifi fi fi fifi •fi ˚fifi fi˚˚ ˘fifififififi fifififififi“ ... or procedure, the whole family has to be

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