• The Kansas City region hosted 25.2 million visitors in 2018. • The average number of nights spent in Kansas City on an overnight trip was 2.7 nights, up from 2.3 nights in 2016. The average travel party size was 2.7 persons. • 70% of Kansas City visitors were very satisfied with their overall trip experience. The next highest ranking category for satisfaction was quality of the food at 64%. VISITOR MARKET ASSESSMENT KC BUSINESS/LEISURE TRAVEL Leisure 82% - 7.7 Million Business Day Trips 15% - 1.4 Million Business/Leisure 3% - 400,000 47% OVERNIGHT TRIPS -- 11.9 M -- 53% DAY TRIPS -- 13.3 M -- TOTAL TRIPS = 25.2 MILLION VISITORS BY STATE OVERNIGHT TRIP PLANNING Hotel/Resort Advice - Friends/Family Online Travel Agency Social Media Destination Websites Travel Co. Websites Airline Auto Club/AAA Travel Agent/Company Travel Guide 0% 5% 10% 15% 20% 17% 12% 13% 8% 8% 8% 11% 8% 8% 4% 2018 ECONOMIC IMPACT & VISITOR PROFILE MAIN PURPOSE OF TRIP 42% Visiting Friends & Family OVERNIGHT LEISURE OVERNIGHT BUSINESS 12% Special Event 7% City Trip 5% Touring 4% Theme Park 10% Other Business Trip 6% Convention 4% Business Leisure 4% 6% Casino Misc. Overnight Leisure * DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business. TOTAL VISITORS 2009-2018 (millions) 26 24 22 20 18 % CHANGE 2009 2010 2011 2012 2013 2014 2015 2016 2018 24.67 25.20 20.80 21.56 21.78 21.82 22.84 23.98 -5.7% 3.7% 1.0% 0.2% 4.7% 5.0% 2.9% 2.1% 0% 25.20 20% 14% 64% 29% 5% 8% 3% 5% --- 3% 3% 5% 2% 4% 1% 3% DAY % OVERNIGHT % LENGTH OF TRIP PLANNING More than 1 year in advance 4% 6 - 12 months 12% 3 - 5 months 16% 2 months 18% 1 month or less 37% Did not plan in advance 14% VISITORS BY DMA DMA * DAY OVERNIGHT Kansas City, KS-MO 35% 9% St. Louis, MO/IL 11% 8% Springfield, MO 10% 4% St. Joseph, MO/KS 7% 1% Topeka, KS 7% 4% Columbia/Jefferson City, MO 5% 6% Joplin/Pittsburg, MO/KS 5% 3% Omaha, NE/IA 3% 5% Wichita/Hutchinson, KS 3% 7% Des Moines/Ames, IA 2% 3% Lincoln/Hastings/Kearney, NE 2% 2% Chicago, IL 1% 2% Ft. Smith, AR 1% 3% Business + Business/ Leisure total trips grew by 300K from 2016.
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2018 ECONOMIC IMPACT & VISITOR PROFILE...Source: 2018 Economic Impact Study & Visitor Profile: Tourism Economics, an Oxford Economics Company - Longwoods International TOURISM SPENDING
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• The Kansas City region hosted 25.2 million visitors in 2018.
• The average number of nights spent in Kansas City on an overnight trip was 2.7 nights, up from 2.3 nights in 2016. The average travel party size was 2.7 persons.
• 70% of Kansas City visitors were very satisfied with their overall trip experience. The next highest ranking category for satisfaction was quality of the food at 64%.
VISITOR MARKET ASSESSMENT
KC BUSINESS/LEISURE TRAVEL
Leisure 82% - 7.7 Million
Business Day Trips 15% - 1.4 Million
Business/Leisure 3% - 400,000
47%OVERNIGHT
TRIPS
-- 11.9 M --
53%DAY TRIPS
-- 13.3 M --
TOTAL TRIPS = 25.2 MILLION
VISITORS BY STATEOVERNIGHT TRIP PLANNING Hotel/Resort
Advice - Friends/Family
Online Travel Agency
Social Media
Destination Websites
Travel Co. Websites
Airline
Auto Club/AAA
Travel Agent/Company
Travel Guide
0% 5% 10% 15% 20%
17%
12%
13%
8%
8%
8%
11%
8%
8%
4%
2018 ECONOMIC IMPACT & VISITOR PROFILE
MAIN PURPOSE OF TRIP
42%Visiting Friends
& Family
OVERNIGHT LEISURE
OVERNIGHT BUSINESS
12%SpecialEvent
7%City Trip
5%Touring
4% Theme Park
10%Other
Business Trip6%
Convention
4%
BusinessLeisure
4%
6%Casino
Misc.Overnight
Leisure
* DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.
TOTAL VISITORS 2009-2018 (millions)
26
24
22
20
18
% CHANGE
2009 2010 2011 2012 2013 2014 2015 2016 2018
24.6725.20
20.8021.56 21.78 21.82
22.8423.98
-5.7% 3.7% 1.0% 0.2% 4.7% 5.0% 2.9% 2.1% 0%
25.20
20%14%
64%29%
5%8% 3%
5%
---3%
3%5%
2%4%
1%3%
DAY %OVERNIGHT %
LENGTH OF TRIP PLANNING More than 1 year in advance 4% 6-12 months 12% 3-5 months 16% 2 months 18% 1 month or less 37% Did not plan in advance 14%
VISITORS BY DMA
DMA * DAY OVERNIGHT
Kansas City, KS-MO 35% 9%
St. Louis, MO/IL 11% 8%
Springfield, MO 10% 4%
St. Joseph, MO/KS 7% 1%
Topeka, KS 7% 4%
Columbia/Jefferson City, MO 5% 6%
Joplin/Pittsburg, MO/KS 5% 3%
Omaha, NE/IA 3% 5%
Wichita/Hutchinson, KS 3% 7%
Des Moines/Ames, IA 2% 3%
Lincoln/Hastings/Kearney, NE 2% 2%
Chicago, IL 1% 2%
Ft. Smith, AR 1% 3%
Business + Business/Leisure total trips grew by 300K from 2016.
TOURISM ECONOMIC IMPACT
VISITOR SPENDING BY COUNTY
Source: 2018 Economic Impact Study & Visitor Profile: Tourism Economics, an Oxford Economics Company - Longwoods International
TOURISM SPENDING BY CATEGORY (millions)
Total Economic Impact of Tourism u $5.6 billionVisitor Spending u $3.4 billion
Visitor spending remained strong in 2018, generating a $10M increase in state and local taxes over 2016.
Jobs u 48,350Wages u $1.8 billion
1 in 19.9 jobs (5%) in the region are sustained by tourism either directly or indirectly.
Federal Tax Revenue u $412 millionState Tax Revenue u $168 millionLocal Tax Revenue u $221 million
State and local taxes generated saved each household approximately $550 in taxes.
JACKSON46.9%
CLAY9.6%
PLATTE15%
WYANDOTTE6.1%
JOHNSON22.3%
Expenditure % of Total Clay, Jackson, Platte, Johnson, Wyandotte, Missouri KansasCategory Total Spending Missouri Missouri Missouri Kansas Kansas Total Total
Air Transport 8.1% $279.80 $- $- $276.80 $3.00 $- $276.80 $3.00
Other Transport 3.9% $135.40 $4.50 $70.80 $14.30 $38.10 $7.80 $89.50 $45.90