2018 AZGFD Outdoor EXPO - Amazon S3 · Managing today for Wildlife tomorrow 2017 Outdoor EXPO Sponsors • Title Sponsor Shikar Safari Club International Gold Sponsors Arizona State

Managing today for Wildlife tomorrow

2018 AZGFD Outdoor EXPOPresented by Shikar Safari Club International

Managing today for Wildlife tomorrow

New to the EXPO

• Educator Information Sessions

• Media Industry Range Day

• Expanded AmAZing Wildlife tent– New Area Favorite

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Managing today for Wildlife tomorrow

Attendance

• Weekend – 44,300• Since Inception

– 421,500

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Public Engagement

• Family Fishing - 4,300 anglers

• +39%• Youth Archery– 2,254 archers

+25%• Intro to Shooting –• .22 - 1,681 shooters• BB Gun – 995 shooters • Rifle/Pistol – awaiting vendor

reports• Shotgun - 2,400 shooters,

10,332 clays• Lake Paddlemore

– 3,603

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Managing today for Wildlife tomorrow

Educator Information Sessions

• 4 Pre Registered Session over weekend

• 25 exhibitor participants

• directly reached 1863 students this year and 7452 students over the next 4 years

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Industry/Media Range Day

• New media relationships

• Broader Market Appeal

• Expanded Reach

• Warm up day for range vendors

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Hunter Ed Field Day

• Hunter Ed staff hosted 12 Bonus Point Field Day tests

• Offered students an opportunity to complete course while families enjoyed event

• 132 graduates

• 11% were nonresidents

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Hunter Ed Field Day

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Billboard_970x250

Medium Rectangle_300x250

Mobile Leaderboard_320x100

Managing today for Wildlife tomorrow

Web Traffic Impact

AZGFD Main Page 31%AZGFD Boating page 13%AZGFD SCTP page 17%AZGFD Archery page 41%AZGFD Fishing page 20%AZGFD I Support Wildlife page 3%AZGFD Hunter Ed page 0% AZGFD Shooting Range page 45%

Average Increase = +21 %

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Customer Demographics

44,300 total attendees• 56.5% 1st time attendees

• 3.6 attendees per vehicle

• 15% record Latino attendance

• 75% earn above state median income

• 3.4% record # 1ST time shooters

– 1,640 NEW SHOOTERS• Customers spend $1 million dollars at EXPO

• Customer spend up to $32 million because of expo

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Managing today for Wildlife tomorrow

Outdoor EXPO Attendance

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Managing today for Wildlife tomorrow

2017 Outdoor EXPO Sponsors

• Title Sponsor○ Shikar Safari Club

International

● Gold Sponsors ○ Arizona State Credit Union○ Sig Sauer○ My Outdoor TV

● Silver Sponsors ○ FN Firearms○ Overwatch Precision○ Mule Deer Foundation○ Sportsman’s Warehouse○ Rocky Mountain Elk

Foundation

● Bronze Sponsors○ Sportsman’s Alliance

● MCSO

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Managing today for Wildlife tomorrow

2019 Outdoor Expo

March 30-31st