TOGETHER WE RISE 1 2018 – 2019 SEASON | MERCEDES-BENZ STADIUM HOME ATL CAST PLAN
TOGETHER WE RISE 1
2018 – 2019 SEASON | MERCEDES-BENZ STADIUM
HOME ATL CAST
PLAN
TOGETHER WE RISE 2
ATLANTA FALCONS | 2018 – 2019 SEASON TABLE OF CONTENTS
GAMEDAY CONTACTS 3 STADIUM POLICIES 4-5 FAN CODE OF CONDUCT 6 SUPPORTER ITEMS 7
GAMEDAY TIMELINE 8 TAILGATING 9 BIRD WALK PROCESSIONAL 10 SRO PARTICIPATION/OVERLOOK STAGE 11
STADIUM ENTRY 12
STADIUM MAP 13-17
TOGETHER WE RISE 3
ATLANTA FALCONS | 2018 – 2019 SEASON CONTACT INFORMATION
GAMEDAY OPERATIONS
Shannon Joyner
Director of Brand Marketing Atlanta Falcons
Erin Washington Marketing Coordinator Atlanta Falcons All CAST Activations Cell: 504-710-1315 [email protected]
ATL CAST INFORMATION
Bill Ingram ATL CAST, President Cell: 678-595-4242 [email protected]
Debbie Turman ATL CAST, Tailgate Chair Cell: 770-315-8025 [email protected] Martin Shellman ATL CAST, Parliamentarian In-game Tailgate Lead [email protected]
TOGETHER WE RISE 4
ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM POLICIES
ALCOHOL POLICY Mercedes-Benz Stadium works hard to promote responsible consumption of alcoholic beverages. Our alcohol policies are listed below:
- All guests purchasing alcohol, who appear to be younger than 30 years old, must present a valid ID- No alcohol will be sold to guests who appear to be impaired- There is a two (2) alcohol drink limit, per transaction, at concession stands, portable concessions and by roving vendors- Alcohol sales on the concourses and in the seating areas will generally end at the end of the 3rd quarter- Management reserves the right to cut off alcohol sales at its discretion- Guests passing alcohol to minors will be ejected and subject to arrest- Guests possessing alcohol, who do not have proof of being at least 21 years of age, may be ejected - We reserve the right to refuse the sale of alcohol to any guest- Glass beverage containers may not be removed from Club/Suite areas- Alcoholic beverages may not be brought into the stadium. Any attempt to bring alcohol into the stadium will be considered a violation of the Code of Conduct and may result in the guests being ejected, arrested or tickets being revoked- All guests must finish and dispose of alcoholic beverages before exiting stadium property
PROHIBITED ITEMS The main goal of Mercedes-Benz Stadium event management team is to take reasonable steps to protect the safety and security of all guests, employees, and other assets. Mercedes-Benz Stadium does not allow the following items:
- Aerosol Cans - Animals (except Service Animals) - Any outside food or beverages - Backpacks of any size - Banners, posters, flags larger than
4’ x 3’ - Clear bags larger than 12”x 6” x 12” - Coolers or containers of any size - Drones - Illegal substances, drugs, or
chemicals of any kind - Instruments of any kind - Laser pointers - Metal, plastic, glass, or aluminum
containers of any kind - Poles and staffs of any kind (metal,
plastic, or wooden) unless pre-approved by Event Management
- Professional cameras and equipment including lenses in excess of four inches, tripods, monopods
- Projectiles of any kind (including inflated balls of any kind, frisbees)
- Rollerblades, skateboards, or hoverboards of any kind
- Streamers and confetti - Selfie Sticks - Strollers - Weapons, smoke or fireworks of any
kind - Whistles, air horns, or noisemakers
of any kind
All guests must maintain reasonable and appropriate behavior at all times. Guests using offensive language or engaging in disorderly conduct may be ejected from the stadium and may be subject to arrest.
TOGETHER WE RISE 5
ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM POLICIES CLEAR BAG POLICY In order to provide a safer environment for the public and significantly expedite fan entry into the stadium, Atlanta Falcons is implementing the Clear Bag Policy for all home games in 2018. This policy limits the size and type of bags that may be brought into the stadium. We strongly encourage all fans to NOT bring any type of bag(s). Fans will be able to carry the following style and size bag, package, or container into the stadium as outlined below: - Bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12”. One-gallon clear
plastic freezer bag (Ziploc bag or similar). - Small clutch bags, no larger than 4.5” x 6.5”, with or without a handle or strap can be taken into
the stadium. - An exception will be made for medically necessary items after proper inspection at a gate
designated for this purpose. Bag valets are available at Gates 1, 2 and the North Premium Seating entry on Field Level.
The ATL CAST will be given the opportunity to monitor themselves, however SAFE will have a presence in your sections for any issues that may arise. We encourage CAST leaders to ensure that all members follow the all stadium policies and are familiar with the NFL Fan Code of Conduct found below. Should you experience any issues within your section, please locate your nearest SAFE member or text RESPECT to 69050 for immediate assistance.
TOGETHER WE RISE 6
ATLANTA FALCONS | 2018 – 2019 SEASON FAN CODE OF CONDUCT
NATIONAL FOOTBALL LEAGUE FAN CODE OF CONDUCT The National Football League and its teams are committed to creating a safe, comfortable, and enjoyable experience for all fans, both in the stadium and in the parking lot. We want all fans attending our games to enjoy the experience in a responsible fashion. When attending a game, you are required to refrain from the following behaviors:
- Behavior that is unruly, disruptive, or illegal in nature. - Intoxication or other signs of alcohol impairment that results in irresponsible behavior. - Foul or abusive language or obscene gestures. - Interference with the progress of the game (including throwing objects onto the field). - Failing to follow instructions of stadium personnel. - Verbal or physical harassment of opposing team fans.
Event patrons are responsible for their conduct as well as the conduct of their guests and/or persons occupying their seats. Stadium staff will promptly intervene to support an environment where event patrons, their guests, and other fans can enjoy the event free from the above behavior. Event patrons and guests who violate these provisions will be subject to ejection without refund and loss of ticket privileges for future games.
TOGETHER WE RISE 7
ATLANTA FALCONS | 2018 – 2019 SEASON FAN CODE OF CONDUCT APPROVED ITEMS (FOR ATL CAST) - Guests are encouraged to show their support and may bring handheld signs, banners, & flags
to Mercedes-Benz Stadium, provided they are event related and in good taste as determined by stadium security.
- Signs cannot be commercial, political or obscene in nature. - Signs may not be affixed or hung anywhere within Mercedes-Benz Stadium. - Signs may not be displayed in a manner that obstructs the views of other fans nor stadium
scoreboards/advertising signage. - The signs must be made of a paper or lightweight cloth-like material. - Signs cannot utilize wood, metal or similar types of materials for support. - Maximum dimensions of a sign are 3' x 5' - Signage not permitted within the stadium will be disposed of by stadium security unless the
guest wishes to return it to their vehicle. - Signage cannot be battery operated or contain lights. - NO MASKS
TOGETHER WE RISE 8
ATLANTA FALCONS | 2018 – 2019 SEASON GAMEDAY TIMELINE
- 7:00am – Tailgate Load-In/Set-up at American Family Insurance Fan Village - 9:00am – ATL CAST Tailgate Start Time
o (All vehicles must be removed and load-in/set-up must be complete) - 10:00am – American Family Insurance Fan Village Opens - 10:10am – DJ begins playing music – MC notes to follow
o Welcome ATL CAST – An Officially Recognized Supporters Club of the Atlanta Falcons § 2-3 CAST members on stage to welcome Fans and to speak about the CAST and lead
cheers/chants - 10:55am – ATL CAST Trivia
o CAST members take stage to ask Falcons trivia questions for fans to guess for prizes § Prizes provided by Live Events team
o End this with another Public Announcement about signing up for the CAST, as well as teasing about the Bird Walk processional to the gates.
- 11:00am – All Mercedes-Benz Stadium Gates Open; Front Porch Opens - 12:00pm – ATL CAST Flock Party/Bird Walk Starts
o Members of the ATL CAST meet our Drum corps behind the stage o Create raving energy to begin “Bird Walk” processional to Gate 2 o ATL CAST members enter last two lanes at Gate 2; Members will rally around the Falcon until
all members are checked in with security o After security check-in is complete, members will enter the stadium chanting in the Overlook. o 40 ATL CAST SRO Participants will take place at Overlook Stage until the end of the game (in
crowd control stanchioned priority area in front of the stage) § 40 participants will have credentials for that Overlook Stage priority space
- 12:15PM American Family Insurance Fan Village Closed/Bird Walk ends o ATL CAST Tailgate continues until end of game
§ SAFE guard is needed until egress is complete o Tents/Food/Beverages/Alcohol/Tables/Chairs start to slowly breakdown at end of 3rd quarter
- 1:00pm – Kickoff - 4:00pm – Falcons Victory/Tailgate Clean Up - 5:30pm – ATL CAST Load-Out after egress
TOGETHER WE RISE 9
ATLANTA FALCONS | 2018 – 2019 SEASON TAILGATING
TAILGATING LOGISTICS All tailgating logistics within the American Family Insurance Fan Village for the ATL CAST must be communicated with the CAST Liaison no later than 7 days prior to Gameday. This includes food and beverage plans, sponsor activations, and any other pertinent information for setup and execution on-site.
TOGETHER WE RISE 10
ATLANTA FALCONS | 2018 – 2019 SEASON BIRD WALK
Location American Family Insurance Fan Village Meeting Time 75min prior to kickoff Departing Time 60min prior to kickoff Arrival at Gate 2 Time 50min prior to kickoff Route Please see the diagram below. Special Requests
MARCH ROUTE
TOGETHER WE RISE 11
SRO PARTICIPATION/OVERLOOK STAGE CAST SRO PARTICIPATION OPTIONS
1. Bird Walk + SRO “Super Fan” Overlook Stage ONLY Participation (Participants must sign up for this option on the CAST website for this opportunity. Erin works with the CAST membership chair to pick 20 new members for this opportunity each week). Members participating are required to stand by the Overlook Stage all game to cheer and chant through-out the game. These CAST members must also lead the Bird Walk processional to get to their spots in front of the stage on time). Free entry. – 20 members
2. Flag Team + SRO “Super Fan” Overlook Stage Participation (Participants must sign up for this option on the CAST website for this opportunity. Erin works with the CAST membership chair to pick 20 new members for this opportunity each week). Participants must show up 4 hours and 30 minutes ahead of kickoff to participate in rehearsal, etc. By signing up for this opportunity, note: members will not be able to leave the stadium after arrival, even for the CAST Tailgate. Participants will receive a meal voucher for participating as well. After participation, members will be escorted by Jared Winston to the Overlook Stage to join the other CAST members at the stage to cheer and chant all game. Free entry. – 20 members
3. Purchasing an SRO ticket - $59 via CAST website. The CAST allows members to prepay for tickets on their site ahead of time and works with our group sales team each week to make one group purchase of tickets to then distribute mobile tickets to members who prepaid online for this option. This ticket allows members to enjoy the game from any SRO areas in the stadium. No participation with stage required.
• Note: 20 members will be chosen for each opportunity from the waitlist for each home game
for participation (40 total participants for each game). Participants will also receive their credentials for entry into the stadium on gamedays. Each week the chosen participants will receive a confirmation email from Erin Washington, Falcons Marketing Coordinator.
IN-GAME CREDENTIAL DISTRIBUTION Erin Washington/Jared Winston
- Flag Team + Overlook Stage Participation Erin Washington/Laura Whitt
- Bird Walk + Overlook Stage Participation - Overlook Stage ONLY (Extras)
o Due to the additional space added to the front of the stage, extra credentials will be requested to properly fill this area
These are the only two people who can approve of CAST in-game credential distribution.
TOGETHER WE RISE 12
ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM ENTRY MOBILE TICKETING Mercedes-Benz Stadium will utilize self-service turnstiles for entry into the stadium. Fans should scan their Gameday Card or mobile ticket and then proceed through the turnstile. Staff will be located at each gate to troubleshoot any issues you may experience upon arrival. Please proceed through security and find the nearest attendant. DESIGNATED ENTRY Recognized supporters participating in the “Bird Walk” will have a designated entry of 2 lanes located at Gate 2. Upon conclusion of the Bird Walk, these lanes will open for all guests to use. Please inform your members that any “pre-approved items” may come through Gate 2 only during this designated processional time.
TOGETHER WE RISE 13
ATLANTA FALCONS | 2018 – 2019 SEASON STADIUM MAPS
Gate
1
CONCOURSE200Harrah’s Cherokee Club • Harrah’s Valley River Club • 200 Skybridge • AT&T Perch
CONCOURSE300100 Yard Club • Budweiser Beer Market • 300 Skybridge
SUITE LEVELS2Suites S201 - S297
SUITE LEVELS1NCR Suites S101 - S197
CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser BiergartenMercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor
DESTINATIONS
FL01FL02FL03
FL04
FL05
FL06FL07FL08
FL09FL10FL11
FL12
FL13
FL14FL15FL16
NORTHRAMP
Sky360 Club
TicketOffice
WES
T Fi
eld
Leve
l Sui
tes EA
ST Field Level SuitesNorth Club Entry for: Delta Sky360 Club SunTrust Club East Field Level Suites West Field Level Suites FL01-FL08 FL09-FL16
North Suite Entry Elevators to: Peachtree Suite Level 1 NCR Suite Level 2
FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •The SunTrust Club • Field Level Suites FL01-FL16
LEGENDEscalatorStairs
Elevator
First AidGuest Services
Escalators, Stairs & RampEatsBarsPremium SeatingDestinations
ATM
You Are On The
FIELD FIELD LEVELAutomated ExternalDefibrillators
NO
RTH
SID
E D
RIV
E
Escalators & StairsTake You UP To: Silver Deck 100 Concourse Gate 2 & 3
TOGETHER WE RISE 14
ConcentricsDescription
130C129C128C127C126C
108C109C110C111C112C113114
115
125
107
131124
106
132123
105
133
116
117
118
119
120
122
104
134
121
103
102
101
136
135
Gate
4
Gate
1NORTHRAMP
CENTENNIAL SUITESCS01 - CS10
GC10 - GC30
Gate
2
TE
AM
STO
RE
1 Star BarDescription
FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •The SunTrust Club • Field Level Suites FL01-FL16
CONCOURSE200Harrah’s Cherokee Club • Harrah’s Valley River Club • 200 Skybridge • AT&T Perch
CONCOURSE300100 Yard Club • Budweiser Beer Market • 300 Skybridge
SUITE LEVELS2Suites S201 - S297
SUITE LEVELS1NCR Suites S101 - S197
GHSAHelmet Wall
3
5
6
4
7
13
5
14
3
12
2
10
4
81
6
9
11
Loge Suites
1-7
Loge Suites1-7
Loge Suites1-7Loge Suites
1-7
BARSEATS
1
23
4
5 5
1
2
3
4
5
6
7
8
9
10
11
1213
14
Stairs Take You To:Field Level The Mercedes-Benz Club AMG Lounge Delta Sky360 Club The SunTrust Club
Rin
g of
Hon
or
DESTINATIONS
BIERGARTEN
Gate
3
(Closed on Sundays)
CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser BiergartenMercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor
2
LEGENDEscalatorStairsElevatorFirst Aid
Guest Services
Family RestroomNear Sections 102, 117, 121& 133
ATM
FrontPorch
You Are On The
1100 0 CONCOURSEAutomated ExternalDefibrillators
Escalators, Stairs& Ramp
EatsBarsPremium SeatingDestinations
TOGETHER WE RISE 15
ConcentricsDescription
NORTHRAMP
FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •The SunTrust Club • Field Level Suites FL01-FL16
CONCOURSE300100 Yard Club • Budweiser Beer Market • 300 Skybridge
SUITE LEVELS2Suites S201 - S297
SUITE LEVELS1NCR Suites S101 - S197
1
4
3
7
3
2
4
5
1 6
BARSEATS
CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser BiergartenMercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor
DESTINATIONS
CONCOURSE200Harrah’s Cherokee Club • Harrah’s Valley River Club • 200 Skybridge • AT&T Perch
LEGENDEscalatorStairsElevatorFirst Aid
Guest ServicesATM
Mother’s RoomNear Section 220
Family RestroomNear Sections 203, 219 & 245
You Are On The
200 200 CONCOURSEAutomatedExternalDefibrillators
Escalators, Stairs& Ramp
EatsBarsPremium SeatingDestinations
2 11
2
23
4
5
8
6
9
247
246
245
244
227
221
226
225
224
223
222
228
220
229
219
230
218
243242
241240239238C237C236C235234233
207208209210C211C212C213214215
232
216
231
217
202
201
203
204
206205
3
7 8
9
4
200 SKYB
RIDGE
TOGETHER WE RISE 16
ConcentricsDescription
1
FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •
The SunTrust Club • Field Level Suites FL01-FL16
CONCOURSE200Harrah’s Cherokee Club • Harrah’s Valley River Club • 200 Skybridge • AT&T Perch
SUITE LEVELS2Suites S201 - S297
SUITE LEVELS1NCR Suites S101 - S197
3
4
12
6
3
4
2
7
9
1 8
10
14
BARSEATS DESTINATIONS
CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser Biergarten
Mercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor
2
NORTH
RAMP
CONCOURSE300100 Yard Club • Budweiser Beer Market • 300 Skybridge
1
2
1
34
25
6
7
3
4
8
9
1011 12 13
30
0 S
KY
BR
IDG
E
RED’s
11 WINGSDescription
5
13
301
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304305
306307
308315316
317318
319
320
321
322
323
324
325
326
327
328
329
330
331
332333
334335
336 337 338 339 340 341 342 343344
345346
347
348
349
350
309310311312313314
LEGENDEscalator
Stairs
Elevator
First Aid
Guest Services
Family RestroomNear Sections 310 & 313
ATM You Are On The
330000 CONCOURSEAutomated ExternalDefibrillators
Escalators, Stairs& Ramp
Eats
Bars
Premium Seating
Destinations
14
100 YARD BAR
Seating Map
TOGETHER WE RISE 17
CONCOURSE200Harrah’s Cherokee Club • Harrah’s Valley River Club • 200 Skybridge • AT&T Perch
CONCOURSE300100 Yard Club • Budweiser Beer Market • 300 Skybridge
SUITE LEVELS2Suites S201 - S297
CONCOURSE100Gate 2, 3 & 4 • Molly B’s • GHSA Helmet Wall • Team Store • Budweiser BiergartenMercedes-Benz Gullwing Club • Centennial Suites CS01-CS10 • Ring of Honor
DESTINATIONS
FIELD LEVELFLGate 1 • Mercedes-Benz Club • AMG Lounge • Delta Sky360 Club •The SunTrust Club • Field Level Suites FL01-FL16
S101
S102
S103
S104
S105
S106
S107
S108
S109
S110
S111S123
S124
S125S1
26S127S1
28S129S1
30S131S1
32S133S1
34S135S13
6S137S138
S139S140
S141
S142
S143
S144
S145
S146
S147
S148
S149
S150
S151
S152
S153
S154
S155
S156
S157
S158
S159
S160
S161S162
S163S164
S165S166
S167S168
S169S170
S171S172
S173
S174
S175
S176
S177
S178
S179
S180
S182
S183
S184
S185
S186
S187
S188
S189
S190
S191
S192
S193
S194
S195
S196
S197
OS20 - OS30
SUITE LEVELS1NCR Suites S101 - S197
S181
NORTHRAMP
You Are On The
S1 S1 LEVELLEGEND
StairsElevator
Escalators, Stairs & RampRestroomsPremium Suites
AutomatedExternalDefibrillators
Elevators Take You To:Field Level
Restroom