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2017 PowerResources & Hubbard St. Meyer
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2017PowerResources

Apr 14, 2017

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Jack Hubbard
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Page 1: 2017PowerResources

2017PowerResources

& HubbardSt. Meyer

Page 2: 2017PowerResources
Page 3: 2017PowerResources

Nearly 30% of adult business professionals did not open a single book in 2016. Sure, podcast viewership is up and folks are engaged with books on demand (we used to call it tape). That’s all good.

I know of two more banks that created internal sales book clubs in 2016. Each one purchased four new or bestselling business related books (likely ones that CEOs and CFOs of their prospects and clients were reading). Readers (starting with the CEO) completed a book quarterly and along the way, sales managers discussed key topics during sales meetings and one on ones.

At one of the banking schools I teach at I was asked what is the ROI of that activity. I like to think of it as ROK – Return on Knowledge. Because if we believe that sharing insights and becoming challenger thinkers are critical as we engage on a bank to business basis, a good way to make that happen is to stay current with trends and keeping up with what buyers are experiencing.

We dubbed 2016 as the Year of Insight. As we move to both the 17th year of this decade and the 17th year of our existence as St. Meyer & Hubbard, we see these 12 months as the Year of Accountability.

That translates to cultures providing tools, sales managers integrating those resources into the sales process and bankers being responsible for personal growth and improved knowledge.

Our accountability to you is to provide ideas – new books that debuted in 2016, classics and bestsellers from years past and a few of our favorites. All of them have a least one practical idea to help you and your organization make 2017 a breakout year.

Here’s to accountability.

Jack HubbardChief Experience OfficerSt. Meyer & Hubbard, Inc.

PS: Want some other bestsellers and classics that have stood the test of time? Connect with me on LinkedIn, message me and I will send you the list.