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Source: Bridestory's user survey per Feb 2017 (n=800 brides or grooms in Philippines) HOW LONG WERE YOU ENGAGED BEFORE GETTING MARRIED? WOMEN 96.0% 28-31 yo average age 30-33 yo average age 4.0% MEN PROFILE OF RESPONDENTS 27.8% 33.0% 6.3% 10.4% 22.5% 1 - 2 YEARS 6 MONTHS - 1 YEAR > 2 YEARS < 6 MONTHS I WAS NOT ENGAGED BRIDE’S GROOM’S YES NO CONSIDERED IT BUT IT’S NOT A MUST 46.7% 25.9% 27.4% of COUPLES of COUPLES of COUPLES DID YOU CHOOSE AN AUSPICIOUS WEDDING DATE? PHILIPPINES 2017 WEDDING TRENDS REPORT FAVORITE MONTH TO GET MARRIED JANUARY, JUNE, and DECEMBER JANUARY, JUNE, and DECEMBER
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2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

Jul 07, 2020

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Page 1: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

H O W L O N G W E R E Y O U E N G A G E D B E F O R EG E T T I N G M A R R I E D ?

W O M E N

96.0%

2 8 - 3 1 y oaverage age

3 0 - 3 3 y oaverage age

4.0%M E N

P R O F I L E O F R E S P O N D E N T S

27.8%33.0%

6.3%10.4%

22.5%

1 - 2 YEARS

6 MONTHS - 1 YEAR

> 2 YEARS

< 6 MONTHS

I WAS NOT ENGAGED

B R I D E ’ S G R O O M ’ S

Y E S N O C O N S I D E R E D I TB U T I T ’ S N O T A M U S T

46.7% 25.9% 27.4%of COUPLES of COUPLES of COUPLES

D I D Y O U C H O O S E A N A U S P I C I O U S W E D D I N G D AT E ?

PHILIPPINES 2017 WEDDING TRENDS REPORT

F AV O R I T E M O N T H T O G E T M A R R I E D

JANUARY,JUNE, and

DECEMBER

JANUARY,JUNE, and

DECEMBER

Page 2: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

B U D G E T

S A V E T H E D A T E

A R E G E T T I N G

M A R R I E D

3 0 . 0 2 . 2 0 1 7

T O TA L W E D D I N G B U D G E T( I N P H P )

< 1 0 0 G U E S T S< 300k PHP

1 0 0 - 3 0 0 G U E S T S300k - 1m PHP

> 3 0 0 G U E S T S>1m PHP

Note : I n c l u d i n g b a s i c n e e d s , s u c h a s t h e v e n u e , d e c o r a t i o n , c a t e r i n g , h a i r & m a k e u p , p h o t o g r a p h e r, i n v i t a t i o n s , f a v o u r s & g i f t s , e t c . E xc l u d i n g o u t - o f - c o u n t r y p r e - w e d d i n g p h o t o s h o o t s , d e s i g n e r a t t i r e , h o n e y m o o n , a n d j e w e l r y.

D I D Y O U R E X P E N S E SM AT C H Y O U R B U D G E T ?

7.3%

SPENT LESSTHAN BUDGET

40.7%

SPENT MORETHAN BUDGET

52.0%

STUCK TOBUDGET

43.5%50 - 75%

28.9%26 - 50%

17.5%> 75%

10.1%< 25%

H O W M U C H D I D Y O U S P E N D F O R V E N U E A N D C AT E R I N G ?

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

OF MY TOTAL BUDGET

W H O PA I D T H E M O S T F O R Y O U R W E D D I N G ?

T H E B R I D E A N D G R O O M

7 7 . 4 %

T H E B R I D E ’ S PA R E N T S

1 . 9 %

T H E G R O O M ’ S PA R E N T S

1 2 . 3 %O T H E R S

8 . 4 %

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

Page 3: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

B U D G E T

W H E R E D I D Y O U H O S T Y O U R W E D D I N G ?

T I M E S P E N T F O RW E D D I N G P L A N N I N G

.... with 52.7% of couples spending 50-75% of that time online.

S E N T E - I N V I TAT I O N SO N T O P O F

P R I N T E D I N V I TAT I O N S

70.4%

W H O M A D E T H E M O S T D E C I S I O N S D U R I N G Y O U R W E D D I N G P L A N N I N G ?

...with popular locations including Tagaytay, Boracay, and Cebu.

29.4%

70.6%

HELD A DESTINATION WEDDING OUT OF TOWN/OVERSEAS

HELD THE WEDDINGIN THEIR HOMETOWN

< 5 HOURS PER WEEK 42.8%5 - 14 HOURS PER WEEK 42.6%15 - 25 HOURS PER WEEK 7.7%> 25 HOURS PER WEEK 6.9%

T H E B R I D E

7 0 . 4 %T H E G R O O MT H E B R I D E

& G R O O M

8 . 4 %1 6 . 7 %T H E G R O O M ’ S

PA R E N T S

2 . 7 %T H E B R I D E ’ S

PA R E N T S

1 . 7 %

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

Page 4: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

D I D Y O U H I R E A W E D D I N GH E L P E R S E R V I C E ?

P L A N N I N G

74.6%O F C O U P L E S H I R E D A W E D D I N G P L A N N E RO R C O O R D I N AT O R

MOST IMPORTANT FACTORWHEN CHOOSING WEDDING VENDORS

3 6 . 9 %P R I C E

2 0 . 5 %P O R T F O L I O

8 . 3 %R E S P O N S I V E N E S S

3 . 0 %L O C A T I O N

1 8 . 2 %R E V I E W S

7 . 8 %P E R S O N A L I T Y

5 . 3 %L E N G T H O F E X P E R I E N C E

$

75.2%YES 24.8%NO

D I D Y O U H AV E A P R E -W E D D I N G P H O T O S H O O T ?

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

Page 5: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

P L A N N I N G

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

W H AT WA S Y O U R W E D D I N G R E C E P T I O N S T Y L E ?

F AV O R I T E W E D D I N G F AV O R S

DID NOT HAVE ENOUGH TIME TO PREPARE THE WEDDINGDID NOT EXPLORE MOREVENDOR OPTIONSDID NOT SET PLAN B FORBAD WEATHER

W H AT ' S T H E B I G G E S T R E G R E T A B O U T Y O U R W E D D I N G ?

36.0%FOOD

20.2%CUTLERY

11.8%PERSONALIZED

STATIONERY

7.3%FRAGRANCES

24.7%ACCESSORIES

96.2%S I T - D O W N

D I N N E R

2

3.8%S T A N D I N G

P A R T Y

Page 6: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

P R E -W E D D I N G P H O T O S H O O T O U T F I T

O U T D O O R A R E A O U T S I D E

O F T H E C I T Y

O U T D O O RS PA C E A R O U N D

T H E C I T Y

I N D O O R B R I D A L S T U D I O

O T H E R I N D O O RS PA C E A R O U N D

T H E C I T Y

43.6% 35.5%O V E R S E A S

...mostly in Singapore,Japan, Bali, Paris,

and Hong Kong

4.6%4.6%11.7%

C A S U A L W E A R

O T H E R S

S U I T & D R E S S( F O R M A L )

53.1% 37.8%

9.0%

W H E R E D I D Y O U G E T Y O U R W E D D I N G AT T I R E ?

W E D D I N G T R E N D S

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

CUSTOM-MADEBY A DESIGNER

62.8%

PURCHASED AREADY-TO-WEARAT TIRE

26.1%

RENTED FROM ASTORE OR BRIDALBOUTIQUE

11.1%

F AV O R I T E P R E -W E D D I N GP H O T O S H O O T L O C AT I O N S

Page 7: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

M O S T - P I C K E D W E D D I N G V E N U E S

F U N C T I O N H A L L | H O T E L B A L L R O O M | O U T D O O R E V E N T S PA C E ( G A R D E N / P O O L S I D E )

TOP 3 WEDDING THEMES

W E D D I N GC O L O RPA L E T T E

TOP 5

TURQUOISEPINK GOLD NAVY BLUERED

M O D E R N /M I N I M A L I S T

R U S T I CG R E E NB O TA N I C A L

W E D D I N G T R E N D S

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T

Page 8: 2017 WEDDING TRENDS REPORT · wedding trends wedding dress styles top 3 wedding dress necklines top 3 illusion 3-6 bridesmaids number of bridesmaid outfit colors top 3 pink red navy

S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r F e b 2 0 1 7 ( n = 8 0 0 b r i d e s o r g r o o m s i n P h i l i p p i n e s )

W E D D I N G T R E N D S

W E D D I N G D R E S S S T Y L E STOP 3

W E D D I N G D R E S S N E C K L I N E S

TOP 3

ILLUSION

3 - 6B R I D E S M A I D SN U M B E R O F

B R I D E S M A I D O U T F I T C O L O R S

TOP 3

P I N K R E D N AV YB L U E

SINGLEBREASTED

SUIT

FULL-DRESSTAILS

STROLLER

TOP 3GROOM TUXEDO ST YLES

B L A C K G R E Y N AV YB L U E

GROOM TUXEDO COLORSTOP 3

BALL GOWN A-LINE MERMAID

OFF-THE-SHOULDER

SWEETHEART

B R I D E S T O R Y P H I L I P P I N E S 2 0 1 7 W E D D I N G T R E N D S R E P O R T