2017 retail rate book - Republican-American retail rate book ... 203-574-3636 FAX: 203.574.1960 PROOF FAX: 203.597.9344 HOURS: Mon ... By employing modular sizing, we will no longer

2017 retail rate bookThe Republican American, one of Connecticut’s leading daily newspapers with print and digitalproducts, can be a key part of your marketing plan. With one media buy, you can capture the

audience in Litchfield County, Greater Waterbury and along the Naugatuck River Valley; covering nearly 40 cities and towns consisting of over 195,000 print and digital readers.

389 Meadow Street, Waterbury, Connecticut 06722PHONE: 203-574-3636 FAX: 203.574.1960 PROOF FAX: 203.597.9344

HOURS: Mon-Fri 8:30am - 5:00pm, CLOSED Saturday & Sunday

RATE CARD:RATE CARD 3/27/17 9:54 AM Page 1

our reach and readershipThe Republican-American has a rich history of providing the best local news and advertising coverage of Greater Waterburyand Northwest Connecticut.

Located midway between Boston and New York, our market is at the crossroads of New England. Waterbury itself sits at theintersection of two of the state’s busiest throughways... Interstate 84 and Route 8 (one of Connecticut’s primary North/Southhighways). The area is only a short drive from other major cities such as Danbury, New Haven, Bridgeport and Hartford.

We invite you to incorporate the many advertising products and services we offer to help you achieve your business goals in today’s competitive and ever-changing marketplace.

How to Read Profiles: The total population in the Republican-American trade area is reflected under ‘Demographics’ and all information in the first two columns is read vertically. For example, there are 186,076 adults who are male and they represent 50.1% of the market. For all audiencemeasures the numbers and percentages read horizontally. For example, 27,730 males, or 14.9% of males in the market visited rep-am.com in a 30-day period. The ‘Integrated Newspapers Audience’ represents the net reach of Republican-American printed newspaper and rep-am.com over a 7-day period. The ‘Weekly Cume’ columns reflect the net reach obtained via five daily and one Sunday Republican newspapers.

Source: Scarborough PRIME Lingo--Profile ReportMarket/Release: Hartford, CT 2014 Release 2 Total (Aug 2013-Jul 2014)Base: Republican-American Zip Code Trade Area Projected: 371,431 Respondents: 413

DEMOGRAPHICS

Total %

INTEGRATED NEWSPAPERAUDIENCE

Past 7 Days Reach

REPUBLICAN-AMERICAN READERSHIPWEEKLY CUME

Readers Reach

REP-AM.COM

Visitors Reach

Total Adults 371,431 100% 191,121 52.5% 181,444 48.8% 58,871 15.8%

Male 186,076 50.1% 98,608 53.0% 95,930 51.6% 27,730 14.9%

Female 185,355 49.9% 96,513 52.1% 85,514 46.1% 31,141 16.8%

Age18-24 50,597 13.6% 35,795 70.7% 33,624 66.5% 3,414 6.7%

25-34 48,230 13.0% 11,010 22.8% 11,010 22.8% 8,222 17.0%

35-44 66,231 17.9% 22,284 33.6% 16,784 25.3% 16,209 24.4%

45-54 70,964 19.1% 44,137 62.2% 40,240 56.7% 17,216 24.3%

55-64 63,000 17.0% 32,206 55.9% 33,097 52.5% 8,519 13.5%

65 & Older 72,319 19.5% 46,689 64.6% 46,689 64.6% 5,291 7.3%

EducationNon-HS Graduate 19,954 5.4% 10,735 53.8% 10,735 53.8% 2,118 10.6%

HS Graduate 148,182 39.9% 82,298 55.5% 81,388 54.9% 12,657 8.5%

Some College 100,518 27.1% 50,694 50.7% 43,326 45.1% 19,394 19.3%

College Graduate 102,777 27.7% 51,124 49.7% 43,995 42.8% 24,207 24.0%

EmploymentEmployed Full-Time 179,098 48.2% 81,795 45.7% 74,191 41.4% 32,778 18.3%

Employed Part-Time 58,691 15.8% 35,155 59.9% 29,992 51.5% 13,164 22.4%

Not Employed 133,642 36.0% 78,171 58.5% 77,231 57.8% 12,929 9.7%

Children Present in Home 121,619 32.7% 58,838 48.4% 51,835 42.6% 23,585 19.4%

Own or Rent ResidenceHome Owner 241,407 65.0% 130,590 54.1% 119,905 49.7% 37,452 15.5%

Renter 108,257 29.1% 54,353 50.2% 51,361 47.4% 20,658 19.0%

Other 21,767 5.9% 10,178 46.8% 10,178 46.8% 851 3.9%

Household IncomeUnder $35,000 80,485 21.7% 50,619 62.9% 50,619 62.9% 8,177 10.2%

$35,000 to $49,000 71,691 19.3% 41,091 57.3% 41,091 57.3% 12,800 17.9%

$50,000 or more 219,255 59.0% 103,411 47.2% 89,734 40.9% 37,894 17.3%

$75,000 or more 14,263 41.5% 72,791 47.2% 64,973 42.1% 27,201 17.6%

$100,000 or more 98,488 26.5% 49,456 50.2% 46,239 46.9% 16,000 16.2%

$150,000 or more 58,312 15.7% 26,122 44.8% 23,458 40.2% 11,187 19.2%

2


three easy steps

1 Select your ad size based on your unique business needs.

2 Determine your annual spending level.

3 Choose your weekly publishing frequency.

...with our new modular sizesThe Republican-American has joined the ranks of many national newspapers in converting

to modular advertising units. By employing modular sizing, we will no longer sell ads by column or inch, but rather by logical portions, such as full, half, quarter, eighth, etc.

Our aim is to provide the same standardized sizes and target opportunities found in other media.

Ad Units greater than a half page Ad Units between a quarter & half page

Ad Units between an eighth & quarter page Ad Units under an eighth page

DOLLAR VOLUME CONTRACTS. YOUR INVESTMENT. YOUR SOLUTIONS. This gives you the opportunity and flexibility to utilize the products and services that best provide

solutions to your advertising needs. You get powerful exposure delivering powerful results. In addition to the opportunities listed below, you will also have access to special rates

depending on your Dollar Volume Contract.

ONE CONTRACT. CUSTOMIZED OPTIONS.

Planning• Helps you plan your overall budget

• All products count toward your overall investment

Cost Efficiency• Rate benefits in any product you buy now and in the future

• Flexible opportunities to target your customers with precision

Increased Frequency• Easy to increase your frequency and gain exposure in a multitude of products

advertising with us is as simple as...

breakthrough awareness

dominance impact

3


rates & sizes

breakthrough

awareness

dominance

impact

M-TU-SA $1054.57 $1054.57 $881.51 $794.98 $708.09 $708.09 $532.68 $532.68 $532.68W-F $1109.97 $1109.97 $927.82 $836.74 $745.28 $745.28 $560.67 $560.67 $560.67THU-SU $1309.86 $1309.86 $1094.91 $987.43 $879.50 $879.50 $661.64 $661.64 $661.64

M-TU-SA $2061.65 $2061.65 $1732.44 $1732.44 $1396.02W-F $2169.95 $2169.95 $1823.44 $1823.44 $1469.36THU-SU $2560.74 $2560.74 $2151.82 $2151.82 $1733.97

M-TU-SA $356.20 $267.42 $267.42 $178.64 $178.64 $89.41W-F $374.91 $281.47 $281.47 $188.02 $188.02 $94.11THU-SU $442.43 $332.16 $332.16 $221.89 $221.89 $111.06

1/4 PAGE V 1/4 PAGE H 5/24 PAGE 3/16 PAGE 1/6 PAGE V 1/6 PAGE H 1/8 PAGE V 1/8 PAGE H 1/8 PAGE S3 col x 10 4 col x 7.5 5 col x 5 3 col x 7.5 2 col x 10 4 col x 5 2 col x 7.5 3 col x 5 6 col x 2.5

1/2 PAGE V 1/2 PAGE H 5/12 PAGE V 5/12 PAGE H 1/3 PAGE3 col x 20 6 col x 10 4 col x 12.5 5 col x 10 4 col x 10

1/12 PAGE 1/16 PAGE V 1/16 PAGE H 1/24 PAGE V 1/24 PAGE H 1/48 PAGE2 col x 5 1 col x 7.5 3 col x 2.5 1 col x 5 2 col x 2.5 1 col x 2.5

M-TU-SA $3885.84W-F $4089.96THU-SU $4826.52

BREAKTHROUGH Ad Units are designed for advertisers seeking to optimize reach and frequency.These units are ideal for building and maintaining awareness. These units provide sufficient space fora complete message at low cost for consistent response. For best results, Breakthrough Ad Unitsshould run 3-5 times in a 7-day period. Suggested for: Image Branding, Small Business: Health Care.

IMPACT Ad Units are designed for advertisers seekingbalance between page dominance and frequency. Theseunits offer ample message space at a price that allows amore frequent run schedule. Ideal for announcing events,branding and defining your market niche, these units encourage sustained customer response over time. For best results, Impact Ad units should run 2-4 timesin a 7-day period. Suggested for: Seminars, Merchandising, Events.

AWARENESS Ad Units are designed foradvertisers seeking to maximize long-term awareness and reach. These unitsare ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviatedad content allows limited copy changesand is designed to create a compellingcall to action. For best results, AwarenessAd Units should run 4-7 times in a 7-day period. Suggested for: Repair & Service, Restaurants, Notices.

DOMINANCE Ad Units are designed for advertisers seeking maximum visibilitywithin the newspaper and on the page. These units are ideal for announcingunique events, reinforcing marketplace status or driving maximum response ina short time. Be sure your ad copy is well organized and easy to follow. Forbest results, Dominance Ad Units should run 2-3 times in a 7-day period. Suggested for: Huge Announcements, Big Sales, Direct Response, Grand Openings.

1 Select your broadsheet ad size.

FULL PAGE6 col x 20

4


rates & sizes

awareness

dominance

impact

WEEKEND (THU) $2151.82 $1733.97 $1309.86 $1309.86 $1094.91HOMES (SAT) $1871.03 $1354.14 $1081.83 $1107.33 $925.61

WEEKEND (THU) $987.43 $879.50 $879.50 $661.64 $661.64 $551.93 $442.43HOMES (SAT) $834.75 $731.59 $731.59 $559.33 $559.33 $466.58 $374.02

WEEKEND (THU) $332.16 $332.16 $221.89 $221.89 $111.06HOMES (SAT) $280.80 $280.80 $187.58 $187.58 $93.88

9/20 PAGE 2/5 PAGE V 2/5 PAGE H 3/10 PAGE V 3/10 PAGE H 1/4 PAGE 1/5 PAGE3 col x 7.5 2 col x 10.5 4 col x 5 2 col x 7.5 3 col x 5 5 col x 2.5 2 col x 5

3/20 PAGE V 3/20 PAGE H 1/10 PAGE V 1/10 PAGE H 1/20 PAGE1 col x 7.5 3 col x 2.5 1 col x 5 2 col x 2.5 1 col x 2.5

FULL PAGE 4/5 PAGE 3/5 PAGE V 3/5 PAGE H 1/2 PAGE H5 col x 10.5 4 col x 10.5 3 col x 10.5 4 col x 7.5 5 col x 5

Commitment % DiscountLevel off Base Rate

$0 0%$2,500 10%

$3,750 10.75%

$5,650 11.5%


$8,450 12.25%

$12,700 13%

$19,000 13.75%

$28,500 14.5%


$42,750 15.25%

$64,100 16%

$96,150 16.75%


$144,200 17.5%

$216,250 18.25%

$324,400 19%

No. of Insertions % Discount off Each Ad1 0%

2 10%

3 15%

4 20%

No. of Insertions % Discount off Each Ad5 25%

6 30%

7 35%

PROCESS COLOR- add 15%Premiums applied to the cost of the ad. Minimum cost: $25

Help your ad jump off the page by adding color for an additional upcharge.

1 Select your tabloid ad size.

2 Determine your annual spending level.

3 Choose your weekly publication frequency.

Frequency discount applies to all ads that are part of the package. All ads must run within 6 days of initial ad. No copy changes are allowed. All packages are pre-sold; Advertiser must agree to the package when the order is placed.

add color5


our zones & rates

breakthrough

awareness

dominance impact

W/F NORTH $945.60 W/F NORTH $537.81 $537.81 $456.06 $456.06 $370.36W/F FINAL $2726.40 W/F FINAL $1550.64 $1550.64 $1314.92 $1314.92 $1067.84SUN LITCHFIELD $909.12 SUN LITCHFIELD $517.06 $517.06 $438.46 $438.46 $356.07SUN SUBURBAN $1090.56 SUN SUBURBAN $620.26 $620.26 $525.97 $525.97 $427.14SUN METRO $1818.24 SUN METRO $1034.12 $1034.12 $876.92 $876.92 $712.14

W/F NORTH $281.91 $281.91 $236.65 $213.65 $190.50 $190.50 $143.91 $143.91 $143.91W/F FINAL $812.81 $812.81 $682.31 $616.00 $549.26 $549.26 $414.92 $414.92 $414.92SUN LITCHFIELD $271.03 $271.03 $227.52 $205.41 $183.15 $183.15 $138.36 $138.36 $138.36SUN SUBURBAN $325.12 $325.12 $272.92 $246.40 $219.70 $219.70 $165.97 $165.97 $165.97SUN METRO $542.06 $542.06 $455.03 $410.81 $366.30 $366.30 $276.71 $276.71 $276.71

W/F NORTH $96.53 $72.62 $72.62 $48.56 $48.56 $24.36W/F FINAL $278.32 $209.38 $209.38 $140.01 $140.01 $70.22SUN LITCHFIELD $92.81 $69.82 $69.82 $46.69 $46.69 $23.42SUN SUBURBAN $111.33 $83.75 $83.75 $56.00 $56.00 $28.09SUN METRO $185.61 $139.64 $139.64 $93.37 $93.37 $46.83


• Bantam• Canaan• Cornwall• Falls Village• Goshen• Harwinton• Kent• Litchfield• Morris• New Hartford• New Milford

• Norfolk• Northfield• Plymouth• Roxbury• Salisbury• Sharon• Thomaston• Torrington• Warren• Washington• Winsted



wed & friNORTH ZONEReaching the Towns of...

• Ansonia• Beacon Falls• Bethany• Bethlehem• Bristol• Cheshire• Middlebury• Naugatuck• Oxford

• Prospect• Seymour• Southbury• Southington• Waterbury• Watertown• Wolcott• Woodbury

FINAL ZONEReaching the Towns of...

• Bantam• Bridgewater• Canaan• Colebrook• Cornwall• Falls Village• Goshen• Harwinton• Kent• Lakeside• Lakeville

• Litchfield• Morris• New Hartford• New Milford• New Preston• Norfolk• Northfield• North Canaan• Millerton, NY• Plymouth• Roxbury

• Salisbury• Sharon• South Kent• Terryville• Thomaston• Torrington• Warren• Washington• Washington

Depot• Winsted

sundayLITCHFIELD ZONEReaching the Towns of...

• Bethlehem• Middlebury• Oakville• Southbury• South Britain

• Waterburyzip code: 06708

• Watertown• Woodbury

SUBURBAN ZONEReaching the Towns of...

• Ansonia• Beacon Falls• Bethany• Bristol• Cheshire• Derby

• Marion• Meriden• Naugatuck• Oxford• Plainville• Plantsville

• Prospect• Seymour• Shelton• Southington• Wolcott

METRO ZONEReaching the Towns of...

FULL PAGE6 col x 20

• Waterburyzip codes:0670206704067050670606710

6


target your market

Oakville06779

BeaconFalls06403

Waterbury06702/4/5/6/8/10

weekend extraWEEKEND EXTRA is a weekly publication mailed directlyto residents on Thursdays in 14 zip codes throughout 8towns and contains an assortment of stories and photosfrom Waterbury, Watertown, Wolcott, Naugatuck, Beacon Falls, Middlebury, Prospect & Oakville.Reaching readers every Thursday by U.S. mail. TOTAL CIRCULATION: 54,685

breakthrough

awareness

dominance impact

COUNTRY LIFE $1008.00 COUNTRY LIFE $573.30 $573.30 $486.15 $486.15 $394.80WEEKEND EXTRA $955.20 WEEKEND EXTRA $543.27 $543.27 $460.69 $460.69 $374.12

COUNTRY LIFE $300.51 $300.51 $252.26 $227.75 $203.07 $203.07 $153.41 $153.41 $153.41WEEKEND EXTRA $284.77 $284.77 $239.05 $215.82 $192.43 $192.43 $145.37 $145.37 $145.37

COUNTRY LIFE $102.90 $77.41 $77.41 $51.77 $51.77 $25.96WEEKEND EXTRA $97.51 $73.36 $73.36 $49.05 $49.05 $24.61




FULL PAGE6 col x 20

BRIDGEWATER

NEW MILFORD

7

country life COUNTRY LIFE offers a snapshot of the people, places and events that definecountry living. Whether your interest lies in nature walks, learning about an-tiques, gardening or reading about accomplishments of friends and neighbors,Country Life is your source for community happenings and current events.Reaching readers every Thursday by a combination of In-Paper andTMC mailing to the towns of...

• Bantam• Bethlehem• Bridgewater• Litchfield• Middlebury• Morris• New Milford• New Preston• Oxford• Roxbury• Southbury• South Britain• Thomaston• Warren• Washington• Washington Depot• Watertown• Woodbury

TOTAL CIRCULATION: 24,868


production

PREPRINTED INSERTSUse the Republican-American to distribute

your pre-printed brochures or flyers.We will deliver your pre-printed advertising

message to all of Greater Waterbury and Northwest Connecticut or just a few zipcodes. You choose the day and the ZIPcodes, and we will deliver your message

to our subscribers and singlecopy purchasers.

SPECIFICATIONSVerify all requests for less than full run with yourAccount Executive.

Minimum charge of $400 for preprints distributed.Consult your Account Executive for details.

Catabooks, odd sizes, cards, envelopes, abnormallylarge preprints, multiple signature preprints, etc. mustbe submitted for acceptance and price quote.

Preprints accepted in tabloid sizes to a maximum of10 3/4" x 12" overall and standard sizes up to a maxi-mum of 12" x 10 3/4" overall. Tabloids accepted inminimum sizes 5" x 7" without calipers, 9" x 7" withcalipers, maximum half tab 7" x 10" (70 square inches).Half Tab rate determined by dividing number of pagesby 2 then apply to page rate (minimum 4 pages).

Four (4) page tabloid or single sheet standard preprintmust be quarter folded in order to have sufficientbody to accommodate the inserter. All folds must bealong the long dimension. Single sheet inserts mustbe printed on a minimum of 70 lb. stock paper.

“Supplement to” and date lines on pre-printedinserts are preferred, but optional.

Pre-print inserts carrying a postal indicia are notaccepted for distribution in the Republican-American.

POLICYAll preprints accepted subject to approval of thepublisher.

All advertisements subject to publisher’s revision orapproval. The publisher reserves the right to cancelany advertisement at any time.

Insertion orders or contracts containing liability dis-claimers are not accepted. Agencies are held respon-sible for payment of invoices for advertising placedby them on their behalf or on behalf of their clients.In lieu of agency’s liability, written documentationmust be provided by the advertiser assuming re-sponsibility for payment.

great reasons to use preprints

REACH...No other advertising vehicle has the reach of anewspaper. Nationally, nearly 105 million adultsread a newspaper in print or online on an aver-age weekday and more than 111 million onSunday. 7 in 10 adults read the newspaper orvisit a newspaper website in an average week (Scarborough research).

QUALITY...People who are typically labeled upscale... mean-ing upper income, higher education, professionalor managerial occupations all count themselvesas newspaper readers.

IMMEDIATE...Newspaper advertising is among the fastestforms of advertising with extremely short dead-lines that allow for Ads to be created and published in a matter of days.

NEWSPAPER MEASUREMENTS

SIZE WIDTH DEPTH COLUMNS SIZE WIDTH DEPTH COLUMNS

BROADSHEET Full Page 10.875" x 20" 6 TABLOID Full Page 9" x 10.5" 5

BROADSHEET Double Truck 22.625" x 20" 13 TABLOID Double Truck 19.5" x 10.5" 11

COLUMN WIDTHSSIZE 1 COL 2 COL 3 COL 4 COL 5 COL 6 COLINCHES 1.625 3.5 5.3438 7.1875 9 10.875

ELECTRONIC GUIDELINESElectronic ads must be submitted according to published ad copy deadlines. Whether you are Macintosh-based

or PC-based, a PDF file is the preferred format for reproduction. We will only accept non-PDF formats meeting the requirements outlined below.

NON-PDF REQUIREMENTSCREATION SOFTWARE must be from the following list of cross-platform software:

• Multi-Ad Creator 7.0 or lower • Quark Xpress 7.0 or lower • Adobe Illustrator 13.0 or lower • Adobe Acrobat 9.0 or lower• Adobe Photoshop 10.0 or lower

Electronic Ads should include all Postscript fonts (printer & screen) on your CD. True Type fonts are not acceptable.Artwork/images must be placed in the electronic file for position and also saved separately on your CD. Imagesshould either be TIFF or EPS files. REMEMBER: Fonts within EPS files should also be included. A proof of the ad isrequired for reference. Since some PC-based fonts are not compatible on our Macintosh-based platform, somefonts may be substituted when necessary.

IMAGES should be scanned at no more than 100 line screen with a resolution of 200 dpi and saved as TIFF files. Images with clipping paths must be saved as EPS files. Black & White images should be saved as grayscale. Color images and duotones should be saved in CYMK mode. We can provide you with a US INK CMYK profile to use withAdobe Photoshop. For best reproduction save your color images using this profile. Contact your Sales Rep for moreinformation on this available option. Please notify us if your images do not meet these requirements, as we may beable to make adjustments prior to publication. We cannot be held responsible for reproduction of images that donot meet these requirements. For best results, we suggest supplying original and/or electronic photographs/images.Our imaging department will scan, format and tone them. Materials to be scanned must be supplied in the form ofprints no larger than 8"x10".

KEYSTROKING must be supplied in Microsoft Word only, and will be reformatted by us when building your ad. A printout of the ad is required for reference.

PDF FORMATTING REQUIREMENTSFor best results, Adobe Acrobat Distiller should be used to create PDF files. Do not use the “Save as PDF” optionin your creation software. IMPORTANT: Save the original ad file as an EPS, then distill the EPS file DOWN toAcrobat version 4.0 using the following settings:

GENERAL Window: COLOR Window :• ACROBAT 4.0 Compatibility • Optimize PDF • Convert all colors to CMYK• Resolution 1200 dpi • Binding Left

ADVANCED Window:COMPRESSION Window: • Process DSC Do not check any compression options • Resize Page and Center Artwork for EPS files FONT Window:• Embed All Fonts • Subset All Embedded Fonts below 100%

At your request, we can e-mail our Acrobat Distiller job options settings file (REP-AM.joboptions) to you. It containsthe required settings listed above. To use, place it in your Acrobat folder / Distiller folder / Settings folder. When youre-launch Adobe Acrobat Distiller, choose “REP-AM” from the Job Options drop-down menu before distilling yourad. Contact your Account Executive for more information on this available option.

IMPORTANT: Four-color process ads should be distilled as CMYK composite files. Do not use RGB or SPOT colors,as they will not separate correctly.

EMAIL REQUIREMENTSThe maximum file size of ads transmitted via e-mail is 10MB. A Self-extracting compression software should be used on files larger than 10MB. All components of the ad should be placed in a single folder and compressed for e-mail travel.

Our E-mail address is: [email protected]. For questions regarding our Electronic Guidelines and requirementscontact your Account Executive or call: Keith Valliere, Ad Trafficking Manager

203-574-3636, ext. 1191 or via email at [email protected]

DESIGN SERVICES Our experienced team can assist you in the creation of your advertising campaign,

including layout and design. This is a free service.

TEARSHEETS Day of publication tearsheets are available, provided requests are made in advance of ad publication.

Additional charges may be incurred for repeat requests for tearsheets.

8


POLICY... continuedThe publisher reserves the right to adjust the ratesstipulated herein at any time upon notice in writing.

The Republican-American shall not be responsible for the omission, in whole or in part, of any advertise-ment or for any typographical or other error. The Republican-American’s liability shall be limited to theamount paid by the advertiser for the first insertiononly. In no event shall the newspaper be liable for consequential damages of any kind.

The advertiser or agency submitting an order for advertisements which contain incorrect rates or conditions is notified that such advertising will beinserted and charged at the regular schedule of rates and conditions.

Political advertising must be paid in advance of publication.

Please consult an Advertising Manager for policiesapplicable to political advertising.

DELIVERY

ALL PREPRINTED INSERT DELIVERY

Must be delivered to:WATERBURY Republican-American 1860 Main StreetSpringfield, MA 01102-2350

BILLS OF LADING must clearly note WATERBURY Republican-American and QUANTITY of shipment.

TMC Inserts must be skidded separately.

DEADLINES

Insert orders must be received at least 14 days priorto insertion date. Preprinted inserts must be received10 days in advance of distribution date.

DELIVERY HOURS

Monday-Friday, 7AM to 5PM.There is no weekend receiving.

Advance deadlines generally apply to major holidaysand Sundays following major holidays for preprintreservations and delivery. There are mechanical limitations on the number of inserts which can bedistributed on some holidays. Preference is givento full run orders. Please consult your AccountExecutive for details.

TOTAL MARKET COVERAGECPM Preprint delivery to non-subscribers

TAB SIZE OPEN 6X 48X

2 40 37.20 35.20

4 69 64.17 60.72

8 72 66.96 63.36

12 75 69.75 66

16 81 75.33 71.28

20 94 87.42 82.72

24 102 94.86 89.76

28 109 101.37 95.92

32 118 109.74 103.84

36 127 118.11 111.76

40 136 126.48 119.68

44 145 134.85 127.60

SOLO: Postage plus additional $25 per thousand.Higher rates may apply for pieces printed on heavy stock.

preprinted inserts

tab / std open 6-11x 12-23x 24-35x 36-47x 48-74x 75-89x 90+x

single sheet $44 $42.20 $39.91 $38.54 $35.60 $32.15 $30.30 $28.30

4 2 $49 $47.35 $44.76 $43.13 $39.82 $35.95 $33.90 $31.65

6 $54 $52.49 $49.63 $47.72 $44.04 $39.75 $37.50 $35

8 4 $59 $57.63 $54.48 $52.30 $48.26 $43.55 $41.10 $38.35

10 $60 $58.66 $55.44 $53.22 $49.12 $44.31 $41.82 $39.02

12 6 $61 $59.69 $56.42 $54.14 $49.96 $45.07 $42.54 $39.69

14 $62 $60.72 $57.39 $55.06 $50.80 $45.83 $43.26 $40.36

16 8 $63 $61.74 $58.36 $55.97 $51.64 $46.59 $43.98 $41.03

18 $64 $62.77 $59.34 $57.16 $52.75 $47.60 $44.95 $41.95

20 10 $65 $63.80 $60.31 $58.07 $53.59 $48.36 $45.67 $42.62

24 12 $67 $65.85 $62.24 $59.91 $55.28 $49.88 $47.11 $43.96

28 14 $70 $68.94 $65.16 $62.66 $57.81 $52.16 $49.27 $45.97

32 16 $73 $72.03 $67.10 $64.50 $59.51 $54.44 $50.71 $47.31

36 18 $75 $74.08 $69.05 $66.33 $61.19 $55.96 $52.15 $48.65

40 20 $82.28 $82 $76.64 $70.43 $66.17 $60.98 $56.84 $53.24

44 22 $86.44 $86 $80.55 $74.08 $69.43 $64.02 $59.72 $55.92

48 24 $88.51 $88 $81.85 $75.91 $71.20 $65.54 $61.16 $57.26

52 26 $91.63 $91 $84.45 $77.73 $72.89 $67.82 $62.60 $58.60

56 28 $93.71 $93 $86.40 $79.56 $74.57 $69.34 $64.04 $59.94

64 32 $95.78 $94 $88.35 $81.39 $76.25 $70.86 $65.48 $61.28

68 34 $99.49 $98.50 $93.84 $87.64 $81.15 $73.88 $69.86 $65.46

72 36 $101.42 $100.50 $100.50 $89.46 $82.83 $75.40 $71.30 $66.80

76 38 $103.64 $102.50 $97.75 $91.29 $84.51 $76.92 $72.74 $68.14

80 40 $104.68 $103.50 $98.73 $92.20 $85.35 $77.68 $73.46 $68.81

tab / std open 6-11x 12-23x 24-35x 36-47x 48-74x 75-89x 90+x

single sheet $48 $46.32 $43.82 $42.21 $38.98 $35.19 $33.18 $30.98

4 2 $53.50 $51.98 $49.13 $47.26 $43.62 $39.37 $37.14 $34.67

6 $59 $57.63 $54.48 $53.34 $48.26 $43.55 $41.10 $38.35

8 4 $64.50 $63.28 $59.82 $57.35 $52.91 $47.73 $45.06 $42.04

10 $65.60 $64.42 $60.88 $58.36 $53.84 $48.57 $45.85 $42.77

12 6 $66.70 $65.55 $61.95 $59.38 $54.77 $49.40 $46.64 $43.51

14 $67.80 $66.68 $63.03 $60.38 $55.70 $50.24 $47.44 $44.25

16 8 $68.90 $67.81 $64.10 $61.39 $56.63 $51.07 $48.23 $44.98

18 $70 $68.94 $65.16 $62.66 $57.81 $52.16 $49.27 $45.97

20 10 $71.10 $70.08 $66.23 $63.67 $58.75 $53 $50.06 $46.71

24 12 $73.30 $72.34 $68.37 $65.69 $60.61 $54.67 $51.65 $48.18

28 14 $76.60 $75.73 $71.56 $68.72 $63.39 $57.18 $54.02 $50.39

32 16 $78.80 $77.99 $73.72 $70.74 $65.10 $58.85 $55.61 $51.87

36 18 $81 $80.26 $75.85 $72.76 $67.11 $60.52 $57.19 $53.34

40 20 $88.72 $88.20 $83.67 $78.05 $72.21 $65.69 $62.02 $58.06

44 22 $93.30 $92.60 $87.96 $82.07 $75.91 $69.04 $65.19 $61.01

48 24 $95.58 $94.80 $90.11 $84.07 $77.77 $70.71 $66.78 $62.49

52 26 $97.86 $97 $92.26 $86.07 $79.62 $72.38 $68.36 $63.96

56 28 $100.14 $99.20 $94.40 $88.09 $81.45 $74.05 $69.94 $65.43

64 32 $102.43 $101.40 $96.55 $90.09 $83.31 $75.72 $71.53 $66.91

68 34 $106.12 $104.90 $100.10 $93.48 $86.53 $78.74 $74.47 $69.75

72 36 $108.20 $106.90 $102.05 $95.31 $88.21 $80.26 $75.91 $71.09

76 38 $110.28 $108.90 $104 $97.13 $89.88 $81.78 $77.35 $72.43

80 40 $112.36 $110.90 $105.96 $98.96 $91.57 $83.30 $78.79 $73.77

part

run

full

run

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general information

COMMISSION & TERMSRetail Advertising is non-commissionable. All accounts are due and payable by theend of the month in which the billing is made. A finance charge of 11⁄2 % permonth will be charged on all balances remaining unpaid by the end of the follow-ing month in which billing is made. Accounts more than 90 days will be subject tocash with order terms and referral for collection.

GENERAL POLICYAll advertisements subject to publisher’s revision or approval. The publisher re-serves the right to reject or cancel any advertising at any time. The Newspaperdeals directly and individually with its local advertisers and does not accept localbrokered advertising.

Insertion orders or contracts containing liability disclaimers are not accepted. Agen-cies are held responsible for payment of invoices for advertising placed by them ontheir behalf or on behalf of their clients. In lieu of agency’s liability, written documenta-tion must be provided by the advertiser assuming responsibility for payment.

The publisher reserves the right to adjust the rates stipulated herein at any timeupon notice in writing. The Republican-American shall not be responsible for theomission, in whole or in part, of any advertisement or for any typographical orother error. The Republican-American’s liability shall be limited to the amountpaid by the advertiser for the first insertion only. In no event shall the newspaperbe liable for consequential damages of any kind.

The word “Advertisement” to indicate paid advertising will be printed across thetop of each column of any advertising simulating reading matter.

The Republican-American will attempt to accommodate an advertiser’s requestfor advertising position whenever possible. However, all copy is accepted with theunderstanding that it will run ROP if a position request cannot be fulfilled.

When orders are forwarded by an Advertiser or its Agency that contain incor-rect rates or conditions, the advertising will be inserted and charged at the cor-rect rate in force as provided in the Newspaper’s published rate information and in accordance with the conditions contained in Advertiser’s contract.

Advertising cancelled past the published deadline is subject to being billed 50% of the reserved ad space. Advertising layouts and copy prepared by employeesof the Republican-American are the property of the Republican-American andcannot be reproduced in other media without the express written consent ofthe Republican-American.

Political advertising must be paid in advance of publication. Please consult the advertising managers for policies applicable to political advertising.

Holiday Rates apply on New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.

ADVERTISING SALES DEADLINESDAY PUBLICATION DEADLINE TIME

Monday Republican-American Wednesday Prior 5PM

Tuesday Republican-American Thursday Prior 5PM

Wednesday Republican-American Friday Prior 5PM

Thursday Republican-American Monday Prior 5PM

Thursday Accent Weekend Monday Prior 5PM

Thursday Country Life Wednesday, 8 Days Prior 5PM

Thursday Weekend Extra Thursday, 7 Days Prior 5PM

Friday Republican-American Tuesday Prior 5PM

Saturday Republican-American Wednesday Prior 5PM

Saturday Home/Real Estate Wednesday Prior 5PM

Sunday Sunday Republican Wednesday Prior 5PM

Sunday Arts & Entertainment/Pets Page Friday, 9 Days Prior 5PMCommentary, Travel, Weddings

SPECIAL FEATURES/PAGESDAY FEATURE

Sunday Accent, Arts & Entertainment, Books, Business News,Commentary, Comics, Health, Marriages, Pets & Puzzles,RepAm.Jobs Recruitment, Social Moments, Theater, Television

Tuesday Accent HealthWednesday Accent FoodThursday Country Life, Accent Weekend (Tabloid)

Friday Religion PageSaturday Travel & Outdoors, Home/Real Estate, Wheels

Every Day Accent, Annie’s Mailbox, Business, Classifieds, Comics, Crossword/Jumble, Horoscope, People,Television

REPUBLICAN-AMERICAN NON-MODULAR BASE RATESREPUBLICAN-AMERICAN DISPLAY PER COLUMN INCH

Monday, Tuesday, Saturday $37.78Wednesday, Friday $39.76Thursday, Sunday $46.93

Country Life $11.03

REPUBLICAN-AMERICAN DISPLAY PER COLUMN INCH

Final Edition $29.82North Edition $10.34Metro Edition $19.89

Suburban Edition $11.93Litchfield Edition $9.94

PREPRINT CONTRACT ADVERTISER REVENUE CONTRACT ADVERTISERCOURTESY ROP RATES COURTESY ROP RATES

ANNUAL ROP ROP PREPRINTFREQUENCY REVENUE LEVEL REVENUE LEVEL ANNUAL FREQUENCY

6 $2,500 $28,500 36

12 $5,650 $64,100 48

24 $12,700 $144,200 75

36 $28,500 $324,400 90

48 $64,100

75 $144,200

90 $324,400

CONTRACT ADVERTISER COMMUNITY NEWSPAPER COURTESY RATESREP-AM ROP ANNUAL FREQUENCY

REVENUE LEVEL STEP SAVER/CITIZENS NEWS HERITAGE VILLAGER$2,500+ 6 6$8,450+ 13 6

$28,500+ 26 12$64,100+ 52 24

ARTS & COMMUNITY RATESA courtesy rate discount is offered when applicable to area churches, charitable

organizations, non-profit museums, arts, fraternal and civic organizations for advertisingof the organization’s programming and or public service activity for non-commercial

oriented advertising. Requires prior approval. 501c designation required.Discount also applies to Birthday and In-Memoriam notices.

CLASSIFIED RATESFor Classified rates, specifications and requirements, please contact the

Classified Advertising Department at (203) 574-3616.

PREMIER POSITIONINGFor Front Page Strip Ad rates, specifications and requirements, please contact

your Retail Account Executive. Revenue Contract Discounts apply.

AD NOTESA sticky back message placed right on the front page of the newspaper.

AD NOTES are the first thing the reader sees... grabbing immediate attentionby providing high visibility and impact. Contact your Retail Account Executive

for rates and details. Revenue Contract Discounts apply.

CO-OP SERVICESThe Republican-American subscribes to ReCAS, a Co-Op service allowing the news-paper to assist retailers in the recovery and application of advertising funds offered by manufacturers of products. Ask your Account Executive for more information.

MARKET RESEARCHWe have conducted independent market research studies for many years.

This research provides information about demographics and adult purchasing,lifestyle and readership behavior. Please contact your Account Executive

for a free custom presentation.

CIRCULATIONEstablished 1844. Published mornings and Sundays, except Christmas Day. Member Audit Bureau of Circulation. Contact your Account Executive for current ABC report or Publisher’s Interim Statement.

10


digital advertising

With 2.294 million monthly Page Views* and over 217,000 Unique Users*,the Republican-American’s website is the area’s leading source of digitalnews and information, serving upper New Haven and Litchfield counties.Readership that expands to New York, Massachusetts and beyond, enjoy

award-winning journalism, from area news to high school sports, entertain-ment information to blogs, as well as shopping, contests and more.

Find us online at rep-am.com*Source - Google Analytics - six month average, January 2016 - June 2016

NET CPMS ROS DIGITAL CAMPAIGNS

AD SIZE OPEN RATE 3 MO. COMMIT 12 MO. COMMIT

Interstitial $12 $10 $7 Half Page Banner $11 $9 $6

Super Leaderboard $11 $9 $6 Leaderboard $10 $8 $5

Rectangle $10 $8 $5 Mobile $10 $8 $5

$1 cpm surcharge for content targeting or ATF placement$2 cpm surcharge for pushdown (Leaderboards & Super Leaderboards only).

MONTHLY MINIMUM IMPRESSIONS• 50,000 on Rep-am.com desktop

(Note, campaigns that run 10+ days to promote an event have a 25,000 impression minimum)• 10,000 on MyCitizensNews.com and Stepsaver websites†

† Stepsaver websites includes delivery on Stepsaver.com, BristolObserver.com,SouthingtonObserver.com, PlainvilleObserver.com

50K IMPRESSIONS PER MONTH - ROS, NO PUSHDOWN


Interstitial $600 $500 $350 Super Leaderboard $550 $450 $300 Half Page Banner $550 $450 $300

Leaderboard $500 $400 $250 Rectangle $500 $400 $250 Mobile $500 $400 $250

25K IMPRESSIONS PER MONTH - ROS, NO PUSHDOWN


Interstitial $300 $250 $175 Super Leaderboard $275 $225 $150Half Page Banner $275 $225 $150

Leaderboard $250 $200 $125 Rectangle $250 $200 $125 Mobile $250 $200 $125

DESKTOP/MOBILE COMBO - 75K IMPRESSIONS25K Mobile & 50K Desktop ROS Impressions- With Pushdown

OPEN RATE 3 MO. COMMITMENT 12 MO. COMMITMENT$900 $750 $525

25K Mobile & 50K Desktop ROS Impressions- Without PushdownOPEN RATE 3 MO. COMMITMENT 12 MO. COMMITMENT

$750 $600 $375

NON-PROFIT RATE. Non-profits can use the annual rate for any digital package, regardless of number ofinsertions (Campaign must click to url ending in .org).

PRINT-TO-WEB. Upsell your Print Ad to Rep-Am.com’s Marketplace for 7 days ($10 per insertion).

AD SPECSAD UNIT PIXEL DIMENSIONS FILE FORMATS** MAX. FILE SIZE

Interstitial 550 x 450 GIF, JPG, PNG 90k Super Leaderboard 970 x 90 GIF, JPG, PNG 40k

Super Leaderboard Push 970 x 300 GIF, JPG, PNG 90k Half Page Banner 300 x 600 GIF, JPG, PNG 90kLeaderboard 728 x 90 GIF, JPG, PNG 40k

Leaderboard Push 728 x 300 GIF, JPG, PNG 90k Rectangle 300 x 250 GIF, JPG, PNG 40k Mobile 320 x 50 GIF, JPG, PNG 30k

3rd Party Ad Tags accepted. Must be DFP compatible.

LEADERBOARD INTERSTITIAL728 x 90 550 x 450

11

RECTANGLE300 x 250


who we are

ADVERTISING STAFF

William J. Pape, IIEDITOR AND PUBLISHER

William B. PapePRESIDENT &ASSISTANT PUBLISHER(203) 574-3636, ext 1650

Susan E. SpranoADVERTISING DIRECTOR(203) 574-3636, ext [email protected]

Richard J. WelchRETAIL ADVERTISING MANAGER(203) 574-3636, ext [email protected]

Katie SalaCLASSIFIED/DIGITALADVERTISING MANAGER(203) 574-3636, ext [email protected]

Keith ValliereAD TRAFFICKING MANAGER(203) 574-3636, ext [email protected]

Ask about advertising opportunities in our community newspapers located throughout the Greater Waterbury area...

Step Saver Observer - SOUTHINGTON, CT

Three weekly newspapers delivered each Friday to the towns of Southington,Bristol and Plainville via the U.S. Postal Service. With an edition for each townand a total circulation of 41,500... the Step Saver Observer brings award-winninglocal news directly to the doorstep of its subscribers. Advertisers can use thispublication to reach additional households outside of the greater Waterbury area.

Since 1844, the Republican American has been providinga rich history of the best and most trusted local news

and advertising coverage of Greater Waterbury and Northwestern Connecticut.

OUR TRUSTED LOCAL MEDIA BRANDS...

CitizensNewsNAUGATUCK, CT

A weekly news-paper deliveredeach Friday via theUS Postal Serviceserving the townsof Beacon Falls,Prospect and

Naugatuck. This area is fast becoming amajor bedroom community for commuterswho work from Stamford to Hartford. Market your business or services by using a publication that provides award-winningnews coverage and reaches over 30,000readers in this community.

HeritageVillagerSOUTHBURY, CT

Published on thefirst and third Fridays of eachmonth for the residents of Heritage Village,an active adult

condominium community of over 2,500households in Southbury. It is the only newspaper keyed exclusively to the Village’sresidents and their needs. Copies are delivered to paid subscribers in the Village by second class mail and available at selected news stand locations.

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2017 retail rate book - Republican-American retail rate book ... 203-574-3636 FAX: 203.574.1960 PROOF FAX: 203.597.9344 HOURS: Mon ... By employing modular sizing, we will no longer

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