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W E L C O M E T O W E S T J E TJust as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine connects your brand to the intelligent, inquisitive and influential

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Passion. Positivity. A friendly portal to a big, exciting world. WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream

took root. Today the airline flies to more than 100 destinations. It’s become one of Canada’s greatest success stories, and was named one of the country’s top-three brands*. WestJet Magazine, the editorial

arm of this growing airline, expresses these values with informative, inspiring stories that bring the wonders of the world within reach.

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Destinations, product reviews, itineraries, insider perspectives, shopping and dining— WestJet Magazine, along with its website and bi-monthly newsletter, is the storytelling medium

of one of North America’s most beloved and respected travel brands. With spectacular photography, engaging design and expertly told stories,

WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and being more.

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Marc the frequent business traveller

Marc works in an extremely fast-paced and demanding

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time in-transit and fee-free flight changes.

“Time is money.”

Helenthe fairly frequent leisure traveller

Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct

thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they

can pursue hobbies like ballroom dancing, golf and photography.

“Well honey, where should we go this time?”

Roger the occasional business traveller

An IT manager in the telecom industry, Roger travels both for

business and for pleasure. When he travels for work, he’s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he’s willing to pay for a Plus up-grade. He’s a member of several

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Michelle the family traveller

This busy teacher is raising a young family. Once an avid trav-eller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years.

She’s willing to research for seat sales and specials—but she

prefers to purchase from friendly, helpful brands that make the ex-perience simple and reassuring.

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89%HAVE

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AFFLUENTCURIOUSINFLUENTIAL LOYAL PRACTICAL

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OF WESTJET GUESTS ARE

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OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA,

WHERE THEY FIND TRAVEL IDEAS AND INFO, AND

CONNECT WITH FAVOURITE BRANDS

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FEBRUARY 2016 | WESTJETMAGAZINE .COM22

SWEET S TAYS

SEEK

Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests. We went all over the map—literally—to find the perfect spots for poets, wine-lovers and free spirits.

THE URBAN COWBOY, BROOKLYNAdventurous urbanites check into The Urban Cowboy in Brooklyn. This Williamsburg town-house, with its exposed joists and brick walls and its weathered wide-plank floors, has been decked out with pioneer essentials such as a potbelly stove, Adirondack wooden bed frames and cozy Native American blankets. While each of the five rooms has its unique charms, the Lion Master Den with pillowtop king bed and overhead rain shower is geared more toward luxe-lovers, while the Kanoono Cabin, with its antler chandelier and wood-panelled walls, will appeal to happy-camper types. A hot tub in the backyard means more chance to unwind à deux. At breakfast time, guests congregate on the parlour floor for strong coffee, freshly baked pastries and artisan bagels. (urbancowboybnb.com) —Valerie Howes

WILD AT HEART

NUMBER 31, DUBLIN“When I die, Dublin will be written into my heart,” wrote James Joyce. Write Ireland’s capital into your love story this Valentine’s Day with Number 31 as home base. Designed by Frank Lloyd Wright student Sam Stephenson, this Dublin guesthouse, tucked away on a peaceful lane, lets the lovestruck evade nearby city-centre bustle. While Number 31 is steps from St. Stephen’s Green, the property’s lush garden is an Eden in its own right. You’ll feel like spoiled houseguests in the pretty Georgian townhouse or the adjoined modernist mews with their mid-century modern art-filled suites and sunken lounge with funky black leather sofas around an open fire. For breakfast, feast on homemade soda bread, jams, glistening Irish sausages or traditional kippers with hot-off-the-skillet po-tato cakes. (number31.ie)

C ITY SOLACE

ANGELINE’S INN, ONT.In Bloomfield, Ont., in the heart of Prince Ed-ward County’s wine country, couples can revel in the labour of love that is Angeline’s Inn. This 16-room, family-owned inn was transformed by its 20-something co-owner Alexandre Fida—who studied interior design in Florence and Toronto—with a blend of local thrift store curiosities, antiques rescued from yard sales and artworks curated from the community’s painters and sculptors. For extra privacy, you can book one of the properties set apart from the main house: a high-ceilinged coach house loft with mezzanine, a recently transplanted 19th-century log cabin or a cozy alpine chalet. The buffet breakfast showcases Prince Edward County’s local bounty—think sticky black pep-per molasses bacon, crispy hash browns and scrambled eggs with fresh herbs. (angelines.ca)

COUNTRY QUIRKY

MADE WITH LOVEB E D & B R E A K FA S T P E R F E C T I O N

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seekSeek is a traveller’s go-to resource on what to see, where to stay and what to buy in the WestJet universe. Targeted at travellers with a range of tastes, budgets and ambitions, this section covers everything from gear to getaway ideas, luxury resorts to glamping, business travel to family vacations. Travellers depend on Seek for inspiration and trustworthy tips as they embark on new adventures.

stayEach month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine’s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate.

roamA destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller’s must-haves: inspiration and a sense of direction.

EVERY MONTH IN WESTJET MAGAZINE

feastFeast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places.

drink upThis popular piece—equal parts in-vestigation and inspiration—is one of the highlights of the Feast section.Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It’s a fascinating and informative take on imbibing that’s a must-read for food lovers, hosts and bon vivants.

CONTENTS



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CALENDARJANUARYWHERE TO GO IN 2017The best places to go and events to experience in 2017, including “must-visit” destinations with milestone anniversaries, special events, new attractions, and emerging culinary scenes. Plus: A tour of four of Turks and Caicos’ islands, and what to see, do, and taste on each one.Booking deadline: Nov 16, 2016

FEBRUARYISLAND ROMANCEFrom destination weddings and choosing the perfect honeymoon spot to looking for a place to mark a milestone anniversary or enjoy a romantic getaway, these dreamy islands fit the bill. Plus: Explore the glamour, art, culture and cuisine of Downtown LA and discover how it has evolved.Booking deadline: Dec 15, 2016

MARCHTHE FAMILY TRAVEL PLANNERFamily travel ideas to suit a variety of tastes and budgets, from easy escapes in kid-friendly cities like San Diego to laid-back beach holidays in Punta Cana and family reunions in Scotland. Plus: A guide to Boston’s lesser-known must-dos on a tour through four of the city’s neighbourhoods. Booking deadline: Jan 17, 2017

APRILGOLF GETAWAYSOur annual list of top golf getaways features the latest and greatest golf destinations, with trip suggestions, travel advice and insider tips from resident pros, course designers, celebrity golfers and other experts across the WestJet universe. Plus: An in-depth feature on Alberta’s most distinctive places and attractions.Booking deadline: Feb 16, 2017

MAYNEW ADVENTURES IN CANADA’S NATIONAL PARKSAdmission to Canada’s national parks is free throughout 2017, and in this piece, we highlight some of the brand-new adventures on offer throughout the parks, from surfing and whitewater rafting to hiking, geocaching and more. Plus: Explore the history, beauty and culture of four of Mexico’s “pueblos magicos,” or magical towns.Booking deadline: March 16, 2017

JUNE CITIES THAT RULE THE SUMMERA special feature spotlighting 10 cities in WestJet’s network that do summer right. With festivals, outdoor concerts, buzzing green spaces and refreshing waterways in destinations from Vancouver to London (England). Plus: Art, nature and culinary delights in four of Florida’s hottest destinations.Booking deadline: April 18, 2017



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JULYSPECIAL COLLECTOR’S EDITIONA special, all-Canadian issue to mark Canada’s official 150th anniversary. Shining the spotlight on all Canada has to offer, from coast to coast to coast, the stories in this issue include trip ideas to iconic destinations, only-in-Canada adventures, national historic sites and insights into the country’s most endearing quirks and customs.Booking deadline: May 18, 2017

AUGUSTTASTE OF TRAVELThe fifth annual Food Issue hunts down the hottest places to dine, the best food tours to take, the coolest food festivals to experience, and those hidden spots the locals love. We celebrate culinary adventures across the WestJet universe. Plus: Venture away from the Strip to the historic neighbourhoods, landmarks, and attractions of Las Vegas’s past.Booking deadline: June 16, 2017

SEPTEMBERWINE COUNTRY ESCAPESFrom world-renowned regions to under-the-radar trails in California, British Columbia, Ontario, New York, Nova Scotia and beyond, discover ideas for the best wine-focused trips. Plus: Solo travel—whether it’s a weekend escape or a month-long adventure, practical tips and advice to go it alone.Booking deadline: July 19, 2017

OCTOBERSHOULDER SEASON SECRETSDuring shoulder season, WestJet’s best-loved destinations in Canada and the U.S. have fewer crowds, milder weather and fantastic deals. This feature reveals the ways in which you can “live large” for less money while you’re there. Plus: The best road trips to take on Hawaii’s four main islands: Oahu, Maui, Kauai and the Big Island.Booking deadline: Aug 15, 2017

NOVEMBERTHE DISCOVERY ISSUESeasoned travellers and local tastemakers share their under-the-radar finds. From emerging neighbourhoods and blossoming cities to the next big destinations, the excitement of discovering something new never grows stale. Plus: A lowdown on the Caribbean’s hottest islands.Booking deadline: Sept 19, 2017

DECEMBERWINTER ADVENTURES IN CANADALoaded with tips and advice on ski resorts to visit, backcountry trails to traverse, après experiences to try and where to dine and stay in Canada’s favourite winter-friendly destinations, from British Columbia to Newfoundland. Plus: Perfect gifts and gear for friends and family members who love to travel.Booking deadline: Oct 17, 2017

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CALENDAR



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DEADLINES SUBJECT TO CHANGE

ISSUE SPACE MATERIAL AVAILABLE

JANUARY 2017 NOV 16, 2016 NOV 23, 2016 JAN 1, 2017

FEBRUARY 2017 DEC 15, 2016 DEC 22, 2016 FEB 1, 2017

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APRIL 2017 FEB 16, 2017 FEB 23, 2017 APR 1, 2017

MAY 2017 MAR 16, 2017 MAR 23, 2017 MAY 1, 2017

JUNE 2017 APR 18, 2017 APR 25, 2017 JUN 1, 2017

JULY 2017 MAY 18, 2017 MAY 25, 2017 JUL 1, 2017

AUGUST 2017 JUN 16, 2017 JUN 23, 2017 AUG 1, 2017

SEPTEMBER 2017 JUL 19, 2017 JUL 26, 2017 SEP 1, 2017

OCTOBER 2017 AUG 15, 2017 AUG 22, 2017 OCT 1, 2017

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2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)

2014 Interbrand Canada’s Best Canadian Brands (Rank #20)

2014 Brands of the Year (Strategy magazine)

2014 Canada’s Most Preferred Airline (Ipsos)

2014 Value Airline of the Year (Air Transport World magazine)

2014 Highest equity score airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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