2017 Leadership in Digital Marketing Forum“The Digital Customer Journey: How Leading Brands are Using Technology to Better Engage with their Customers” Gone are the days of email,

2017 Leadership in Digital Marketing Forum

Thursday, OcTOber 12, 2017 | New yOrk

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Speaker Materials are available upon request, pending availability.

ROI, ready when you are.

Domo helps marketers credibly calculate ROI from click to cash—and beyond.

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TRANSFORM THE JOURNEYTechnology shouldn’t get in the way of amazing customer experiences. Let our digital factory take care of the details so that you can focus on what matters.

Your customer’s journey. We can help.acquia.com

ageNda

2017 Leadership in Digital Marketing Forum (New York)

Thursday, OcTOber 12, 2017 | 7:45am – 5:55pm

7:45am – 8:45am

Breakfast

8:45am – 8:50am

OpeNiNg remarks by argyle hOsT

Ed JankowskiCEOXpresSpa

8:50am – 9:25am

keyNOTe preseNTaTiON feaTuriNg pepsicO:

“Efficient Localization: Shopper Marketing as a Sales Growth Platform”

With over 20 national retailers with unique shopper profiles and needs, hear how PepsiCo US reengineered the shopper marketing function. How they improved application of consumer insights at a store level and delivering customer specific strategies executed locally considering the local shopper. How they monitored the results and shared the insight with their retail partners.

Esperanza TeasdaleSenior Director, Shopper MarketingPepsiCo

ageNda

9:25am – 9:45am

ThOughT leadership spOTlighT feaTuriNg dOmO

Brian LinVice President of Product Management, Data & PartnershipsViacom

9:45am – 10:05am

ThOughT leadership spOTlighT feaTuriNg sas:

“Ignite Lasting Customer Loyalty in Today’s Digital World”

Loyalty marketing has radically evolved in light of today’s digitally unfettered and empowered customers. US loyalty program membership is soaring, yet less than half of program members are actually active. Why?

Factors—ranging from intensifying competition, concerns with data privacy, undifferentiated offerings—are altering how companies tackle customer loyalty. To survive—let alone thrive--loyalty must be ingrained into both the customer experience and a company’s operating model. Brands must adopt bold approaches—fusing data analytics and emotional brand experiences—to prompt tailored, timely interactions that deepen brand advocacy, and thus loyalty.

In this session, SAS’s Wilson Raj will share the keys to growing a loyal and profitable customer base, including:

• Data strategies and techniques to become a loyalty company, not a company with a loyalty program.

• A framework to align data analytics approaches with the customer experience journey.

Wilson RajGlobal Director, Customer Intelligence SAS

10:05am – 10:30am

Networking Break

ageNda

10:30am – 11:20am

breakOuT sessiON #1

Select your track of choice from our breakout selection – choose from the following options:

Track 1:

fireside chaT:

It’s no secret—the role of marketing has changed. Marketing today goes far beyond generating leads and feeding the funnel; marketers now drive the whole customer lifecycle experience. It’s also no secret that product and marketing folks don’t always see eye to eye on the customer journey (not to mention the strategies and technologies to make it all work!).

Join us for a Face Off: Product and marketing sides of the house explore two different interpretations of the same business challenges. See Chris and Mel hash out differences, challenge each other, and ultimately work together to make sense of the customer journey.

Featuring:Jeremy KutnerVice President, Web/Mobile Strategy Warner Music Artist Services

Melanie PoitrasSenior Director, Customer Experience & Analyst RelationsAcquia

Chris StoneChief Product OfficerAcquia

“From Whiteboard to Reality: Putting Customer Journeys into Action"

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Track 2:

fireside chaT:

“How Jet.com and Leading Brands Drive Growth through Continuous Customer Insights”

In this session, Ben Babcock, Senior Director of Research at Jet.com, with VP of Marketing at UserTesting Brian Smith, will reveal how arming teams with continuous customer insights is helping drive significant improvements in brand discovery, digital and real world marketing efforts, first time user experience, website and mobile conversion rate, loyalty, and more.

Retailers have the data to tell them what happened, but understanding why customers make decisions is crucial to identify both barriers to success and opportunities to increase conversions and drive customer loyalty. All the survey data and analytics in the world won’t answer the underlying question of “why” that underlies each click, tap, swipe and conversion; it is essential for brands to develop a 360 degree understanding of the customer’s cross-device shopping experience.

Featuring:Ben BabcockSenior Director of ResearchJet.com

Interviewed by:Brian Smith Vice President, MarketingUserTesting

ageNda

Track 3:

paNel discussiON:

“Purpose, do we have a choice in how we grow our brands?”

Social purpose has become a hot topic in the marketing space, but the question we must ask is do we have a choice? Is this the new growth model of the future of marketing, or just a current marketing fad? Join Mathew Sweezey, author, and principal of marketing insights from Salesforce as he hosts Mina Seetharaman, Global Marketing Director of The Economist and Lizzie Wilson, Senior Creative Director responsible for the “Fearless Girl” as they look at brand new data, and real world results of operating from purpose.

Moderator:Mathew SweezeyPrincipal Marketing InsightsSalesforce Marketing Cloud

Panelists:Mina SeetharamanSenior Vice President, Global Managing Director, MarketingThe Economist

11:20am – 11:40am

Networking Break

ageNda

11:40am – 12:30pm

breakOuT sessiON #2

Select your track of choice from our breakout selection – choose from the following options:

Track 1:

fireside chaT:

“The Ever-Changing Demands of the Modern Consumer”

In order to keep up with the ever-changing demands of the modern consumer, organizations must be agile in delivering the right message at the right time via the right channel. In recent years, the shift from voice to messaging has been clear, as today’s consumer prefers messaging and self-service to calling. But despite high adoption rates of mobile and social tools, few brands are connecting with their customers in a way that fully realizes the benefits of a digital and always-connected world. Brands today must adapt in order to connect with consumers in the channel of their choice, as they do with their family and friends.

This interactive Fireside Chat will explore:

• How marketers can combine targeted content to reach consumers when and where it’s most effective

• How to integrate digital platforms

• How to tap into the millions of consumers proactively

Featuring:Alexei MilgramCorporate Vice President, Brand Marketing Performance AnalyticsNew York Life

Interviewed by:Enid MaranManaging Director, Marketing EffectivenessNielsen

ageNda

Track 2:

paNel discussiON:

“Driving Innovation in a Competitive Marketplace”

Session topics include, but are not limited to:

• Major trends marketing leaders are watching

• Building impactful customer relationships that can help organizations survive and prosper in a period of disruption

• Innovative tactics or approaches developed to deliver exceptional experiences

• Leveraging emerging channels such as artificial intelligence and virtual reality

• The impacts of digital disruption and structuring the team differently

• The evolving role of the marketing leader

Moderator: Falguni DesaiGlobal Head of Strategy, Electronic Trading Technology Credit Suisse

Panelists: John DerhamCo-Founder & Head of InnovationIQ Media

Orlando LimaVP of VH1 DigitalViacom

Rafael SulitHead of Digital Channel EngagementNational Grid

Michael VorelHead of Ecommerce & Digital MarketingOlympus Corporation of the Americas

ageNda

Track 3:

fireside chaT:

“The Digital Customer Journey: How Leading Brands are Using Technology to Better Engage with their Customers”

Gone are the days of email, phone calls and websites. The rise of mobile has changed everything and what worked on the desktop doesn’t work on a small screen. In this talk you’ll hear how some of the most innovative brands are rethinking the way they engage with their customers through the entire lifecycle and leveraging the latest in technology to meet their customers where they are: on mobile.

Join to explore:

• How to imagine, design and create the perfect customer conversation

• How to consolidate your data to inform your customer interactions

• What are the best models for customers interaction on mobile

• What’s the latest in emerging tech that you should know about

Featuring:John Tucker

Trunk Club

Interviewed by:Ron PalmeriFounder and CEOLayer

CEO & Co-Founder

ageNda

12:30pm – 12:50pm

ThOughT leadership spOTlighT feaTuriNg TOpcOder

“Wowing Customers in the Age of AI and the Gig Economy”

Great customer experience is key to the success of every business, but with a continually changing technology landscape it’s harder than ever to keep up with customer demands. In this session, you’ll learn how leading enterprises are tapping into the gig economy and embracing new technologies like AI and blockchain to build next-generation solutions that wow customers.

Mike MorrisCEO Topcoder

12:50pm – 1:50pm

Lunch

1:50pm – 2:25pm

keyNOTe preseNTaTiON feaTuriNg cONdé NasT eNTerTaiNmeNT:

“Moving at the Speed of Meme: How Trends Shape Culture”

The increased dissemination of identity-driven content leaves creators and executives wondering how to sync their teams into the zeitgeist faster and smarter than ever. There’s more to memes than the eye can tweet. In a world where a social trigger is cultural validation, how do you shape your content as a vehicle for unifying people in the zeitgeist? In this session, we will unlock how to communicate in a post-meme world and how to trigger your content for memetic evolution.

Valerie De La RosaDirector, MarketingCondé Nast Entertainment

ageNda

2:30pm – 3:20pm

breakOuT sessiON # 3

Select your track of choice from our breakout selection – choose from the following options:

Track 1:

paNel discussiON:

“Improving Marketing Efforts Through Customer Engagement”

Session topics include, but are not limited to:

• Personalizing content for customers at every stage of engagement whether they are a new customer or loyal customer

• Obtaining marketing analytics in real time and using analytics to improve customer engagement

• Adapting to new technologies and digital opportunities while still creating the best customer experience

• Maintaining your brand’s credibility through every digital experience

Moderator: Alison EhrmannFormer Vice President, Consumer Marketing FreshDirect

Panelists:Jennifer Dalipi Senior Director, Global Media Consumer BeautyCoty

Jeff GoldbergHead of Marketing Automation & Lead GenerationMcGraw-Hill Global Education Holdings

Denna SingletonHead of Global DigitalElizabeth Arden

Sandeep VarmaVice President, Enterprise/CRM & Loyalty1-800-Flowers.com

ageNda

Track 2:

paNel discussiON:

“Driving Digital Transformation”

Session topics include, but are not limited to:

• Top challenges organizations are facing in the digital transformation

• Staying ahead of the competition with customer expectations on the rise

• Connecting all the touch points in the customer journey to deliver exceptional digital experiences

• Translating data into actionable consumer insights and better decision making

• Measuring results and demonstrating ROI in the new digital context

Moderator:Neil KatzGlobal Head of Content, Editor-in-ChiefThe Weather Channel

Panelists: Peter Dawkins Chief Web Officer, DigitalUnited Nations

Richard GellmanVice President, Advertising and MarketingTourneau

Tasneem HajaraHead of Digital Retail & Advice Channel TechnologyTIAA

Christa ImbrialeHead of Digital Technology & InnovationEstée Lauder

ageNda

Track 3:

paNel discussiON:

“The Next Wave of Brand Building”

Session topics include, but are not limited to:

• Is it brand building or relationship building?

• How marketers are turning customers into brand ambassadors

• How leading brands are utilizing social media, influencers and loyalty programs to spread their messages and build relationships

• Strategies for connecting with consumers and clients on a more personal level

• How to leverage creative storytelling and drive messaging through the buyer journey

• How marketers are humanizing their products and services to appeal to the consumer

• Exploring the biggest issues that marketers are facing in brand engagement, and how they are overcoming these challenges

Panelists: Eunice ByunVice President, Global Digital MarketingRevlon

Ashley Chambers Canning Head of eCommerce, Keds Wolverine World Wide

Kristin FasslerVice President, Director of Marketing Penguin Random House

Nicole KankamManaging Director, MarketingUnited States Tennis Association

3:20pm – 3:40pm

Networking Break

ageNda

3:40pm – 4:15pm

keyNOTe preseNTaTiON feaTuriNg blackrOck:

“Testing your Way to Success”

How to apply agile processes & growth marketing strategies to grow your brand.

Alex CavalieriVice President, Digital StrategyBlack Rock

4:15pm – 4:50pm

keyNOTe preseNTaTiON feaTuriNg reebOk:

“How to Maximize Real-Time Content Marketing”

Consumers aren’t sitting around waiting for an excuse to talk about our brands. Instead, we have to hack their news cycles and social feeds with relevant and emotional stories that seamlessly blend storytelling and commerce. Here’s how!

Blair HammondGlobal Head of ContentReebok

4:50pm – 4:55pm

clOsiNg remarks by argyle hOsT

Ed JankowskiCEOXpresSpa

ageNda

4:55pm – 5:55pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

Consumers spend 70% of their computing time on mobile. And yet, businesses still interact with their customers in ways that were designed for desktop. In today’s conversation economy, emails and phone calls won’t keep customers engaged. This is why the world’s leading brands rely on the Layer Customer Conversation Platform—to increase sales and build stronger relationships with mobile-first customers.

Layer helps companies build expertly-designed and appreciated customer interactions with mobile messaging at the core. The platform lets brands talk to customers how (and where) they want to be spoke to and improve business results in the process. These customer interactions integrate seamlessly with existing CRM and customer support systems across all phases of the customer journey—from discovery, to sales to customer support.

About Layer

Visit us at Layer.com

[email protected]

It’s one thing to know what he’s buying today. But what about tomorrow? There’s a science to knowing the answer, and when you work with Nielsen, that science is working for you.

Learn more about The Science Behind What’s Next™ at nielsen.com.

Copyright © 2017 The Nielsen Company (US), LLC. All Rights Reserved.

parTNers

Thought leadership spotlight partners

Domo helps every employee—from the CEO to the front line worker—optimize business performance by connecting them to the right data and people they need to improve business results. The company is backed with more than $500 million from the world’s best investors and is led by a management team with tenure at the world’s most well-known technology companies.

parTNers

Thought leadership spotlight partners

SAS works with marketing executives like you every day – delivering powerful solutions to solve your toughest marketing and organizational challenges. Right this minute, organizations world-wide are turning to SAS® for straightforward advice on how to build a more durable and profitable customer base by:

• Fostering customer-centric business strategies in a product-centric organization.• Transforming volumes of customer data into insight that can be used to make smarter

decisions.• Formulating a progressive strategy for implementing the technology to get there.

Why? Marketing’s challenges have changed. Our customers are highly informed and connected. They expect consistent service through every channel – from the Web, email, phone and the storefront – which makes orchestrating interactions even more complex.

Leading organizations view the empowered customer as an opportunity to drive profitable revenue growth by transitioning to a customer-focused business strategy. To make a successful transition, companies need an integrated marketing management framework.

This holistic approach solves critical marketing challenges – from formulating strategy, to gaining insight from data and analytics, to optimizing customer interactions, to understanding the customer experience.

Providing a full suite of customer intelligence solutions fueled by the world’s best analytics, SAS gives organizations the power to:

• Find the most profitable growth opportunities. • Take the best marketing actions.• Maximize cross-business impact.

Used at more than 55,000 sites in 131 countries, including 90 of the top 100 companies on the 2011 Fortune Global 500® list, SAS is proud to celebrate more than 35 years of giving our customers THE POWER TO KNOW®.

Learn about all of our marketing solutions and how the best companies are using SAS to stay on top at sas.com/solutions/crm.

parTNers

Thought leadership spotlight partners

The U.S. government is increasingly using crowdsourcing challenges and hackathons to drive innovation and solve challenging problems, from securing websites to identifying weaknesses in maritime systems to developing apps for astronauts. By atomizing missions into a series of short crowdsourcing challenges, agencies can distribute interesting problems to people with the right skills that traditionally can’t access them or aren’t interested in the career-related obligations of government work. In this session, Topcoder’s Andy LaMora will highlight how government agencies are successfully using crowdsourcing—and how you can too.

panel partners

Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organizations rely on Acquia to transform the way they can engage with cus-tomers -- in a personal and contextual way, across every device and channel. Acquia provides the agility organizations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Nasdaq, Stanford University, and the Australian Government are delivering digital experiences with transformational business impact.

iQ Media empowers the world’s most iconic brands to connect TV investments to real-time audience outcomes. With solutions for TV attribution, sponsorship measurement and media monitoring, iQ Media tracks any paid and earned media occurrence across local, national and global TV markets, in order to attribute true media and audience values to marketing efforts. Brands like Google, Home Depot, Mercedes and SONY leverage iQ Media’s real-time TV intel-ligence solutions to make faster decisions around TV and sponsorship spend, optimize media placements, and conquer their competition, all while tying TV occurrences back to purchase events through first-party data integrations. For more information, please visit www.iq.media

parTNers

panel partners

Layer is a customer conversation platform that helps the world’s leading brands build expertly-designed and appreciated customer interactions. These interactions integrate seamlessly with existing CRM and customer support systems across all phases of the customer journey—from discovery to sales to customer support.

While consumers have moved to mobile as their primary experience, most companies are still trying to talk to them through channels built for desktop. Whether it’s frustrating phone calls or emails that get lost in the shuffle, businesses aren’t interacting with consumers in a way that meets demand for instant gratification.

Mobile messaging is now the universal consumer experience, pushing business toward a future rooted in conversation. With Layer, businesses can succeed in the conversation economy. This isn’t a commodity chat service or another email-based CRM—it’s a platform that changes the way companies communicate with people.

Layer lets brands talk to customers how (and where) they want to be spoken to and improve business results in the process. With mobile messaging at the core, Layer aggregates communica-tion channels like email, the company website, chatbots, and mobile apps as well as analytics to create a complete view of each individual customer. The result is a unified, branded customer experience that closes sales faster, supports customers more effectively, and delights people at all stages of the customer journey.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. In recent years, Nielsen has bolstered its advertising effectiveness capabilities and offers clients the ability to understand who their ads have reached, how their ads have resonated and whether their ads drove a consumer reaction, such as purchases. Nielsen Campaign Ratings and Nielsen Brand Effect are the signature solution suites that measure the reach and resonance of ads across platforms. For more information, visit www.nielsen.com.

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panel partners

Seventeen years ago, we launched Salesforce with a vision to create a new kind of company.

Salesforce pioneered a new technology model with our cloud platform, a new pay-as-you-go business model focused on customer success, and a new integrated corporate philanthropy model, called the 1-1-1 model, by which we donate 1% of our equity, 1% of our employee time, and 1% of our product to improve communities around the world.

This vision has fueled our incredible growth, made us the global leader in CRM, defined the era of enterprise cloud computing, and inspired a new philanthropic model for all companies to follow. Today, Salesforce’s Customer Success Platform provides groundbreaking cloud services for sales, service, marketing, community, analytics, apps and the Internet of Things.

Thanks to our dedicated employees, partners, and the customers we serve, Salesforce is the fastest growing top 10 software company in the world and has been ranked as one of the world’s most innovative companies by Forbes for five years in a row. Salesforce empowers companies to connect with their customers in a whole new way, run their business from their phones, create one-to-one customer journeys and make smarter, more predictive decisions from anywhere in real-time.

UserTesting enables companies to create great experiences by leveraging the power of human insights. Our platform gives product, design, UX, CX, and marketing teams in-the-moment access to a diverse panel of over 1 million people. And then, you can ask them anything, through a recorded session, or a live conversation, allowing you to put your customers at the center of every business decision.

By adopting the UserTesting platform in their the day-to-day operations - from running live product discovery sessions to usability tests to competitive benchmarking to messaging feedback - lead-ing brands are making smarter and more assured business decisions, leading to demonstrable improvement in their most important business metrics.

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senior supporter partners

NaviStone® is breaking new ground acquiring customers for our clients; adding the high response power of direct mail to the insights provided by web browsing behavior that traditionally drives retargeting display ads. NaviStone tracks the site behavior of previously unidentifiable browsers and matches 60-70% of them to accurate Postal names and addresses, in a privacy compliant way, allowing you to send highly personalized direct mail communications to new prospects who are “ready to buy.”

Consumers today provide companies with more data than ever before. They expect companies to use that data to understand what they want and when they want it. Well managed web brows-ing data allows you to reach a unique, engaged audience with a personalized message, at just the right time – a true “first mover advantage.” NaviStone helps you leverage that advantage, either via our turnkey postcard program, or as a data feed to your existing direct mail campaigns.

parTNers

Networked Insights is an enterprise platform for brand marketers. Our platform uses real-time consumer data to produce strategic, actionable insights. Our customers rely on these insights to inform audience segmentation, content strategy, media investment and more.

In our platform, you can see your and your competitor’s audiences, how your campaigns are driving consumers through your purchase funnel and how they are contributing to your brand health, all in real-time.

Our promise: Get insights faster. Make confident decisions sooner. Outperform your competition. Solution Synopsis

Networked Insights’ SaaS platform can be licensed as a self-serve solution or with service support from our team of analysts.

The platform modules deliver:

• Consumer segmentation• Audience interests and affinities• Competitive insights• Advertising content support• Advertising targeting• Brand Health • Purchase funnel• Predictive Analytics

The breadth of our solutions has led our customers to refer to Networked Insights as an end-to-end marketing decisions platform.

senior supporter partners

parTNers

TrackMaven is a marketing analytics platform that gives you the ability to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more. Marketing leaders from hundreds of the world’s best brands use TrackMaven to optimize content and campaigns, tie marketing activities to ROI, and benchmark industry performance against competitors, peers, and influencers.

Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.

supporter partner

FOR BUSINESS

ARE YOU READY

AT THE SPEEDOF YOUR

CUSTOMER?

Networked Insights’ powerful platform delivers major marketers real-time consumer insights from the social web.

Our blend of analytics technology and services empower marketing organizations to build audience, content and media

strategies that will reach and engage their target consumer. The outcome is nimble, data-driven marketing that enables brands to outflank competitors and

drive sales.

To learn more about us, visit www.networkedinsights.com

Marketing that is relevant and valuable to your audience.TrackMaven can help you use data to build trust and increase engagement with your customers.

All-in-one Marketing Analytics

CONTENT OPTIMIZATION • EXECUTIVE REPORTING • COMPETITIVE INTELLIGENCE • CAMPAIGN ANALYSIS

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