2017 Charity Briefing - · PDF file12 Campaign Zone Email Phone ... Welcome attendees and invite them to talk to you. ... Combined Federal Campaign-Overseas (CFC-O)

2017 Charity Briefing

Thank you for choosing to participate in

the Combined Federal Campaign.

Your work empowers and inspires the

generosity of the Federal community.

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Agenda

01CFC 101Learn about the history and tradition of the CFC and some exciting new changes to the campaign for 2017 02

Pre-CampaignDiscover the tasks that need to be accomplished before the campaign can kick off

03Active CampaignUnderstand the role you will play during the campaign 04

Campaign CulminationYes, you even have some responsibilities after the campaign ends!

05Keyworker TrainingParticipate in this train-the-trainer session so you will be able to train your Keyworkers

CFC 101

2017 CHARITY OUTREACH PROGRAM

CAMPAIGN THEME

TIPS FOR ENGAGING THE FEDERAL DONOR

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CFC – 101THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT’S NEW AND CHANGED FOR 2017

About the CFC

One of the world’s largest workplace giving campaigns

The only authorized charitable solicitation of all Federal

employees

Runs in the fall of each year to eliminate year-round solicitation

Provides unrestricted funds for charities

Serves as a cost-effective way to attract new donors

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CFC TimelineHistory

President

Kennedy

signed Executive

Order 10927

paving the way for

a combined

campaign.

1961

Pilot programs

of “combined”

campaigns were

tested in six

cities.

1964

The CFC was

fully

implemented

nationwide.

1971

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CFC TimelineToday

400,000+ Federal

employees

raised more than

$167 million for

20,000+

charities.

2016

New regulations in

effect governing the

campaign.

2017$8.2BContributed

since 1961

2017 Campaign Dates

Oct. 2, 2017 – Jan. 12, 2018

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How the CFC Works

Charities Beneficiaries

Decide

to donate online or with a

pledge form

Choose

one or more organizations

supporting your cause

Select

a payment method

Charities

receive funds during

the year

Beneficiaries

are given help + hope

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What’s New for 2017

GIVING PORTAL VOLUNTEERING RETIREE GIVING

CHARITY APPLICATION

PORTAL

CENTRALIZED DISTRIBUTION TO CHARITIES page

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What’s Changed for 2017No more…

All contributions must be designated to a charity.CASH

CONTRIBUTIONSFUNDRAISING

EVENTS

UNDESIGNATED PLEDGES

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2017 CHARITY OUTREACH PROGRAM

Charity Outreach Program

You will be contacted by your local zone with more detailed

information regarding campaign events and outreach opportunities.

Here is the contact information for local campaigns:

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Campaign Zone Email Phone

Washington, D.C. Area [email protected] 202-465-7200

New York City/Long

Island Area

[email protected] 646-677-7070

Chesapeake Bay Area [email protected] 410-200-9339

South Central Virginia

and Albemarle Bay Area

[email protected] 757-426-4400

CFC-Overseas Area [email protected] 571-882-3199

Rules for Event Participation

Sign authorization forms before attending events

Attend events only by invitation

Promote overall participation in the campaign

Treat all participants with respect

Use only the display area allotted

Follow all instructions from event organizers

Dress and act professionally

Do not sell promotional items or collect names or donations

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Tips for Event Participation

Be engaging with your display area! Consider incorporating an

activity, game, or prop.

Prepare a 30- and 60-second elevator speech about your

organization.

Welcome attendees and invite them to talk to you.

Bring giveaways – who doesn’t love free stuff?

Promote event attendance on your social media channels.

Display your 5-digit CFC code.

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CAMPAIGN THEME

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Join us for the promotional days

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TIPS FOR ENGAGING THE FEDERAL DONOR

TIP: Make the most of your materials

Print your 5-digit CFC code on campaign materials and display it

on your digital materials (website, newsletters, email signatures)

Incorporate the Show Some Love theme in places like

newsletters and your website

“Show Some Love to [cause] by giving to

[charity name] through the CFC. Our

designation number is [5-digit CFC code].”

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TIP: Reach out through messaging

Ask supporters to give to your charity through the CFC – be

sure to let retirees know about new regulations

Provide volunteer opportunities for Federal employees

Promote the ability to give through payroll deduction

Say thank you to previous donors so they remember you

when making their 2017 designation

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TIP: Marketing is key

Share your success stories,

photos, and videos

Target earned and paid media

to the Federal audience

Utilize social media to promote

your campaign involvement –

use #ShowSomeLoveCFC

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THANK YOU

For more information, be sure to visit the local campaigns’ websites or

social media platforms.

Campaign Zone Name Website Social Media Platforms

Combined Federal Campaign of

the National Capital Area

(CFCNCA)

cfcnca.org facebook.com/cfcnca

twitter.com/CFCNCA

instagram.com/thecfcnca

linkedin.com/company/cfcnca

Greater New York Combined

Federal Campaign (GNYCFC)

greaternycfc.org facebook.com/gnycfc

Chesapeake Bay Area Combined

Federal Campaign (CBACFC)

cbacfc.org facebook.com/CBACFC

Combined Federal Campaign of

South Central Virginia and

Albemarle Bay (CFCVAB)

cfcvab.org Facebook.com/cfcvab

Combined Federal Campaign-

Overseas (CFC-O)

cfcoverseas.org facebook.com/cfcoverseas.org