2017 Category Management & Shopper Insights … Category Management & Shopper Insights Conference Research in the Changing ... Astro Teller –Captain of Moonshots ... Category Management

2017 Category Management & Shopper Insights Conference

Research in the Changing Retail Environment

Publicly TRADED

Family MANAGED

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$ Sales % Chg

Beverage Alcohol is a Growth Driver

Source: RI Data Total US – Multi-Outlet + Convenience, 52 weeks ending January 8, 2017 Total Store Dollar Sales +1.3%

May 22-24 2000Atlanta, GA

Defining Category Management

“A Retailer-Supplier process of managing categories as Strategic

Business Units, producing enhanced business results by

focusing on delivering Consumer Value”

ECR CommitteeThe Partnering Group Inc

Industry SituationConsumer Demands: Demographic & lifestyle changesCompetitive Pressure: Consolidation, alternative channelsWall Street Pressure: Institutional investors, foreign investorsDifferentiation: Channel Blurring, empowered, local marketing

Industry CapabilityEvolving Information Technology: Data & SystemsCooperative Supplier/Retailer Relationships: Recognized benefits

DataScan data: Available on most categories, census opportunitiesHH Panel: Several markets, nine regionsGeodemographic: Every key market and retailerConsumer research: Usage, attitudinal, behavioralLoyalty card data: Frequent shopper card dataFinancial data: Profitability, return on assets

TechnologyData storage: Hard drive/memory improvementsAccessibility/Portability: Processing improvementsAnalytical Capability: Decision support systems The Partnering Group Inc

Moore’s Law-The Situation

Time

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HumanAdaptability

Technology

Source: Astro Teller – Captain of Moonshots Alphabet X

Technology/App Enabled Solutions

Category Management Process

The Partnering Group Inc

From:Getting People to Love the

Things we MakeTo:

How to Make the Things People Love

“Answers are the easy part, questions raise the doubt”…

Jimmy BuffetOff To See The Lizard