2017 Blue Pencil and Gold Screen Awards€¦ · 2017 Blue Pencil and Gold Screen Awards June 13 ... This is the first digital geologic map of the State of Alaska. ... Mark Muse, Trevor

National Association of Government Communicators

2017 Blue Pencil andGold Screen Awards

June 13 - 15, 2017Drury Plaza Hotel St. Louis at the Arch

NAGC 2017 BLUE PENCIL Gold Screen program_Layout 1 05/26/2017 1:50 PM Page 1

2017 Communicator of the YearChris Poynter

Please join the National Association of GovernmentCommunicators in congratulatingour 2017 Communicator of theYear, Chris Poynter.

Chris is the Director of Communications for the Officeof the Mayor of Louisville, Ky. In his nomination letter, MayorGreg Fischer detailed the leadership and ingenuity Chrisused to help the city and theworld celebrate the life of thelate Muhammad Ali.

Over seven days in June 2016,Chris rallied his team to honorAli, Louisville’s beloved nativeson. Although they had extremely short notice, Chrisand his team organized a flaglowering ceremony outsideMetro Hall shortly after theboxing superstar’s death.

They also staged an event called, “I Am Ali,” a festival for children and families thatdrew 15,000 attendees. In addition, they organized a tribute bike ride and an outdoor showing of the movie “Ali.” In the midst of all those activities, the teamcreated and enacted a social media strategy to tell the story of the week throughimages and videos, reaching millions of people across the nation and around theglobe.

Chris earned the award for his ability to recognize the opportunity to showcasethe city of Louisville on a global scale across a broad-spanning application of public affairs strategies and tactics.

Mayor Fischer said that Chris’ efforts earned accolades from across the globe forthe way Louisville handled such a momentous event, including from Ali’s widow.Lonnie. “This week was an exceptional circumstance, and Chris helped us maneuverthrough it beautifully,” Fischer said Fisher, noting that as communications director,Chris has built an experienced team with diverse skills and talents.

2017 NAGC Blue Pencil and Gold Screen Awards

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MagazineAward of ExcellenceEveryday Kitsap

Kitsap County Public Works

Douglas E. Bear, Erina Kong, Michelle Perdue, Jo Meints

SecondCoastal Heritage: Spring 2016, Summer 2016, Fall 2016

S.C. Sea Grant Consortium

Susan Ferris Hill, Joey Holleman

S.C. Sea Grant Consortium’s Coastal Heritage covers a wide range of topics, fromworkforce development to waterfront-use changes and record floods.

FirstArkansas Wildlife

Arkansas Game and Fish Commission

Jeff Williams, Jim Harris, Randy Zellers, Jeanne Zaffarano, Mike Wintroath, GretaJames

A small staff that is not dedicated to the magazine is responsible for consistentlyfine work that meets the communications needs of the agency.

External NewsletterSecondThe Arvada Report

City of Arvada, Colo.

Maria VanderKolk, Steve Milke

The Arvada Report is delivered six times annually to over 60,000 residences and businesses. It provides needed in-depth coverage of local issues for the community.


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FirstNSSC This Month

U.S. Army Garrison - Natick, Mass.

John Harlow, Bob Reinert, Tazanyia Mouton, Jane Benson, Mallory Roussel, DavidKamm, Jeff Sisto, Jon Dubie

NSSC This Month shares the story of what the workforce of the Natick Soldier Systems Center does for the American Soldier.

Internal NewsletterFirstClosed Circuit

Western Area Power Administration

Leah Shapiro, Grant Kuhn

Proud of our newsletter that reaches across 15 states telling stories of mission de-livery, sharing strategy and honoring employees!

ArticleSecond“Squirrels Take It to the Streets”


Jeff Williams, Randy Zellers, Jeanne Zaffarano

The Squirrel Cook Off is an entertaining event that has a serious side. Its instigatorenjoys cooking events and wants to draw people to the outdoors and hunting.

First”Centennial” - In Prologue Magazine Fall 2016

National Archives and Records Administration

David McMillen

“Centennial” gives a brief history of the century-old National Park Service and describes its relationship with the National Archives.


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Soft/Hard Cover Book Award of ExcellenceBaylisascaris Larva Migrans

U.S. Geological Survey, National Wildlife Health Center

Kevin Kazacos, Rachel Abbott, Charles van Riper, III, Christine Bunck

Baylisascaris Larva Migrans is intended to increase the reader’s understanding ofthe risks for infection by raccoon roundworm, a parasite.

Award of ExcellenceRestrictive Housing in the U.S.: Issues, Challenges, and Future Directions

National Institute of Justice

Nancy Rodriguez, Jolene Hernon, Barry Bratburd, Marie Garcia, Lissa Hurwitz

Restrictive Housing in the United States is the most comprehensive review to dateof restrictive housing practices (aka solitary confinement).

SecondLeaders in Environmental Stewardship

The Metropolitan Water District of Southern California

Debbie Drezner, Varuzhan Hovakimyan, Debra Sass, Sue Sims, Deirdre West

Metropolitan Water illustrates its legacy of environmental investments and stewardship through a visually compelling book.

Second2016-17 Arkansas Hunting Guidebook


Greta James, Jim Harris, Randy Zellers, Sandra Garrett

The Arkansas Hunting Guidebook is published each year to give hunters a clear interpretation of Arkansas hunting regulations.


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Brochures/BookletSecond”A Man’s Guide to Breastfeeding Support”

Texas Department of State Health Services, Breastfeed Awareness Program/Texas WIC

Amanda Hovis, Tracy Erikson, Veronica Hendrix, Kristina Arrieta, Julie Stagg,Charles Webre, Rex Peteet, Rich Terry, Jose Marrero, Dandi Wright, Liz Wilde

This brochure is designed to foster healthier babies, moms, and families by edu-cating fathers on the importance of breastfeeding.

First”#Zika Team USA’s Prevention Playbook”

Global Migration Task Force, Centers for Disease Control and Prevention

Kelly Holton, Carolina Uribe, Tessa Burton, Megan O’Sullivan

Annual ReportAward of Excellence2016 Austin Parks and Recreation Department Annual Report

City of Austin – Parks and Recreation Department

Betty Pu, John Nixon, Shelley Parks

This report provides context for Austin Parks and Rec’s achievements while ensur-ing accountability to their customers, partners, and themselves.

Award of ExcellenceKane County Health Department 2015 Annual Report

Kane County (Ill.) Health Department

Tom Schlueter

The bilingual report fulfills a statutory requirement while providing a briefoverview of some of our accomplishments from the previous year.

Award of ExcellenceCrime Victim Services Annual Report 2016

Office of the Attorney General Texas

Paul Taylor


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Second2015 National Intrepid Center of Excellence Annual Report

Booz Allen Hamilton, on behalf of the National Intrepid Center of Excellence (NICoE)

Heather Rawls, Kevin Kiger, Caroline Acton, Rayna Culbert

FirstOur Position, Our Promise: 2015 Annual Report


Leah Shapiro, Grant Kuhn

Our Position, Our Promise tells a year of stories while reiterating our importantmission. It’s an honor to power the #energyfrontier.

Technical or Statistical Report Award of ExcellenceAn International Borderland of Concern: Conservation of Biodiversity in theLower Rio Grande Valley

U.S. Geological Survey

David Leslie, Jr., Karoline Dreher, Natalie Trahan

This report combines 400 peer-reviewed scientific publications from biologicaland sociological research conducted in the Texas Lower Rio Grande Valley over thepast 30 years.

Award of ExcellenceGeological Map of Alaska; U.S. Geological Survey Scientific InvestigationsMap 3340


Fredric Wilson, Chad Hults, Charles Mull, Susan Karl, Jan Zigler, Kathryn Nimz,Claire Landowski

This is the first digital geologic map of the State of Alaska. It represents more than25 years of innovative earth science research.


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SecondChild Victims of Stereotypical Kidnappings Known to Law Enforcement in 2011

Office of Juvenile Justice and Delinquency Prevention

Anna Johnson, Catherine Doyle, Brecht Donoghue, Benjamin Adams, Nels Ericson,Janis Wolak, David Finkelhor, Andrea J. Sedlak

Bulletin examines nature/scope of nation’s missing child problem and compares2011 findings on stereotypical kidnappings with 1997 data.

FirstViolence Against American Indian and Alaska Native Women and Men 2010Findings from the National Intimate Partner and Sexual Violence Survey

National Institute of Justice

Jolene Hernon, Christine Crossland, Katie Gresham, Palladian Partners

Violence Against American Indian and Alaska Native Women and Men raisesawareness of the high rate of violence against this population.

Special Purpose PublicationAward of Excellence“Earthquake Outlook for the San Francisco Bay Region 2014-2043”; U.S. Geological Survey Fact Sheet 2016-3020


Brad Aagaard, Katherine Jacques

This fact sheet describes the updated 30-year earthquake forecast for the SanFrancisco Bay region and is used for public outreach.

Award of ExcellenceNational Park Service Centennial 1916 - 2016

National Park Service, Harpers Ferry Center

Jane Hanna, Tom Patterson, Margie Ortiz, Mark Muse, Trevor Bentz

The brochure was developed as part of the 2016 celebration of the National ParkService’s 100th anniversary. The National Park System’s authorized units (nationalparks, monuments, historic sites, recreation areas, etc.) appear on a full-page mapof the United States and territories. The reverse side features a group of NPS employees and volunteers welcoming visitors, gives a brief history of the agency,and introduces new initiatives and opportunities as the NPS looks ahead.


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SecondRenewable Energy and Wildlife Conservation

U.S. Geological Survey (USGS) - Tacoma Publishing Service Center

William Gibbs, Ruth Jacobs, Mona Khalil, Linda Rogers

The USGS provides cutting edge science to better understand and reduce the impacts of renewable energy development on wildlife and their habitats.

FirstJoCo Magazine Special Public Safety Issue Fall 2016

Johnson County, Kan., Government

Sharon Watson, Lori Sand, Gerald Hay, Amanda Keller, Chris Depusoir, Eric Schultz,Austin Falley, Che’rell Bilquist

JoCo Magazine Fall 2016 was instrumental in educating residents of the need for anew courthouse and coroner facility in the 2016 election.

Most Improved PublicationAward of Excellence2017 Benefit Guide

Missouri Consolidated Health Care Plan

Andrea Arwe, Mia Platz, Leah Strid

Award of ExcellencePrologue Magazine

National Archives and Records Administration

James Worsham, Mary C. Ryan, Brian Barth, Rania Hassan, Kerri Lawrence, ScottBarton

Prologue offers an educational, engaging, and entertaining venue for examiningthe story of the American experience preserved in the National Archives.


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Writer’s PortfolioAward of ExcellenceSunShot Blog Posts and Success Stories

The Hannon Group, on behalf of the U.S. Department of Energy SunShot Initiative

Jamie Nolan, Greg O’Brien, Jennifer Bristol, Susanna Murley, Dawn Washelesky

The Hannon Group created accessible content about the SunShot Initiative’s advanced solar RandD, increasing public knowledge and transparency.

SecondStories of Science as Public Service


Heather Dewar

The stories in “Science as a Public Service” use narrative techniques to inform andinspire readers, while hewing to the researchers’ vision and USGS’ mission.

FirstTelling the Story of VA Research: Writer’s Portfolio for Mitch Mirkin (VA Re-search Communications)

U.S. Department of Veterans Affairs

Mitch Mirkin

Mitch Mirkin writes about health research conducted by the U.S. Department ofVeterans Affairs to benefit veterans and all Americans.

Graphic DesignAward of ExcellenceFinancial Resource for Philadelphia’s 12,000 12th Graders

Office of the City Controller – City of Philadelphia

Brian Dries, Emily Maher

The wallet-size, accessible cards were designed to provide youth with resources toobtain free financial assistance.


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SecondThe Other 16

Seattle City Light

Greg St. Peter, Mary Dorsey, Darwyn Anderson, Grassroots Safety Culture ChangeTeam: “Comfortably Norm”, Michelle Sharon, Joe Villegas, Steve Bocanegra,Christopher Posten, Dean Aliment, John Dewitt, John Gay III, Deloris Marks, Anna-Lyn Hurlbut

The Other 16 safety campaign reminds employees that they deserve to live without injury and enjoy the hours outside of work.

FirstDid You Know - Infographic Trash Truck Wraps

City of Olathe, Kan.

Adam Tisdale, Hallie Sheptor, Alicia Chavez, Erin Vader

Trash truck wraps were created to educate the public about recycling and bringawareness to the city’s clean energy initiative.

FirstAquatic Nuisance Fish Hatchery Truck Wraps


Jeanne Zaffarano

The fish hatchery trucks feature an invasive species warnings on one side and anunderwater habitat with the hatchery name on the other.

News ReleaseAward of ExcellenceHuman-Induced and Natural Earthquakes

U.S. Geological Survey (USGS)

Jessica Fitzpatrick, Mark Petersen, Justin Rubinstein, Michael Blanpied

The USGS released new maps that, for the first time, identify potential ground-shaking hazards from human-induced and natural earthquakes.


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Award of Excellence“NCI Launches Largest-Ever Study of Breast Cancer Genetics in Black Women”

National Cancer Institute, Office of Communications and Public Liaison

Shannon P. Hatch, Rebecca Chasan, Ph.D., James Alexander

This press release resulted in 31 news stories and alerted the media to a new studyinto breast cancer genetics in African-American women, the largest of its kind to date.

Award of ExcellenceNews Release – “Toilet Paper Helps Extend the Life of Roads”

City of Littleton, Colo.

Kelli Narde, Cassie Heykoop

Second”Florida, Georgia, South Carolina Beaches face 80-95 Percent Chance of Erosion from Hurricane Matthew”


Jason Burton, Heather Dewar

FirstTechnology and Engineering Literacy Report News Release

National Center for Education Statistics (NCES)

Dr. Peggy Carr, Dan McGrath, David Hoff, Kellé Wyatt, Debra Silimeo, Ashley Parker

Hager Sharp successfully worked with NCES to share results of the NAEP Technologyand Engineering Literacy assessment in plain language.

Special Event (Internal)SecondLa Verne Solar Facility Dedication Event


Armando Acuna, Chris Hamawi, Tuannee Holmes, Rebecca Kimitch, Monika Medina, Bob Muir, Jannine Rojo

Metropolitan Water expands its renewable resources portfolio by dedicating amajor new solar facility at its water treatment facilities.


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Special Event (External)Award of ExcellenceRenton Multicultural Festival

City of Renton, Wash.

Preeti Shridhar, Ava Van, Dave Neubert

Award of ExcellenceAlexandria Library Passport Challenge

Alexandria, Va., Library

Anton Murray, Allison Carmola, Athena Williams, Barbara Manley, Bryan Noble,Confidence Akiti, Genelle Schuler, Linda Wesson, Marilyn Doherty, Renee DiPilato,Theresa Reiss

Alexandria Library’s Passport Challenge engaged residents to learn about eachbranch while promoting services, events and the new logo.

Award of ExcellenceSAMHSA’s National Children’s Mental Health Day National Event AwarenessDay 2016: “Finding Help. Finding Hope”

Substance Abuse and Mental Health Services Administration (SAMHSA)

Lisa Rubenstein

SAMHSA’s Awareness Day 2016 interactive event explored improving access to be-havioral health care for children, youth, and young adults.

Second2016 Income, Poverty and Health Insurance Release New Conference

U.S. Census Bureau

Public Information Office, Center for New Media and Promotion

The 2016 Income, Poverty and Health Insurance Release was a live webcast thatpresented this important new data to the public and the media.

First2016 Voice Awards

Substance Abuse and Mental Health Services Administration (SAMHSA)

Carlton Speight

SAMHSA’s 2016 Voice Awards honored people whose work and personal stories ofrecovery are educating the public about behavioral health.


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PhotographyAward of ExcellenceCruise Control


Mike Wintroath

SecondLook into My Eyes


Mike Wintroath

FirstMissouri 2016-2017 Airport Directory Cover Photograph

Missouri Department of Transportation

Cathy Morrisson

The Missouri 2016-17 Airport Directory cover photo was shot at the Jefferson Cityairport at sunrise and reflects the romance of flight.

Photographer’s PortfolioSecondPhotographer Portfolio of Travis Weger, Public Affairs Specialist


Travis Weger

My job allows me to capture breathtaking footage and tell incredible stories, fromthe mountains in Colorado, to the forests in California.



Mike Wintroath


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Logo/Theme ArtAward of ExcellenceY4Y Design Element

U.S. Department of Education, You for Youth

Coral Anderson, Chelsea Heffernan, Maggie Bray

The new design element for the Dept. of Education’s Y4Y portal provides a newyouthful and up-to-date spin by incorporating new color and leaf-like shapes.

Award of ExcellenceArkansas Game and Fish Commission Youth Turkey Camp Embroidered Patch


Greta James

The Youth Turkey Camp teaches Arkansas students turkey hunting basics. Thepatch was designed to be a camp giveaway.

Award of ExcellenceAlexandria Library Logo Challenge

Alexandria, Va., Library

Anton Murray, Allison Carmola, Athena Williams, Barbara Manley, Bryan Noble,Confidence Akiti, Genelle Schuler, Linda Wesson, Marilyn Doherty, Renee DiPilato,Theresa Reiss

Alexandria Library’s Logo Design enhanced the Library’s visibility with a vibrantbrandmark and increased library card registration by 170 percent.

SecondBraemar Golf Course Logo

City of Edina, Minn.

Jennifer Bennerotte, Jon Flor, Katie Laux, Kaylin Eidsness

The City of Edina has a new logo for its Braemar Golf Course, one of the most popular public golf courses in the United States since 1964. An uncomplicatedlogo emerged that is unique, special and enduring – one of the Braemar castle. It embraces the course’s history and attachment to Braemar, Scotland, and establishes the brand as “royalty” among municipal golf courses.


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FirstWyoming State Construction Logo

Wyoming State Construction Department

Anthony M. Hughes, Delbert A. McOmie, Mel Muldrow, Tamra Wales, Shelly Lovato,Shelby G. Carlson, Lynette West

To us this logo represents the power of positive collaboration, effective teamwork,and the inspiration to push each other to think out of the box.

Special Purpose ProductAward of ExcellenceCoastal Landforms and Processes at the Cape Cod National Seashore, Massachusetts: A Primer


S. Jeffress Williams, Graham Geise, Mark Adams, Anna Glover

Award of ExcellenceNotify NYC: ASL and Multilingual Videos

New York City (NYC) Emergency Management

Elan Freudenthal, Rebecca Baudendistel

Notify NYC is a leading customizable alert system serving a uniquely diverse citywith unrivaled diversity and inclusion in public messaging.

Award of ExcellenceDiscovery Trail Map - Presidential Edition

Fairfax County Park Authority

Karen Acar Thayer, Cindy Fortuno

SecondElectorate Profiles

U.S. Census Bureau, Public Information Office

Cory Beasley, Christine Geter, Christine Taylor, Robert Bernstein

The 50 graphic electorate profiles turned data into quick reference guides for eachstate primary, boosting awareness of Census Bureau data.


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FirstFaces of Human Trafficking Resource Guide

Office for Victims of Crime

Maria Acker, Adrian Wilairat, Lindsay Waldrop, Jean Bruggeman

The video series provides information about sex and labor trafficking, serving vic-tims of human trafficking, and voices of survivors.

PosterFirstA Man’s Guide to Breastfeeding Support

Texas Department of State Health Services, Breastfeed Awareness Program/TexasWomen, Infants, and Children

Kristina Arrieta, Marilyn Carter, Amanda Hovis, Tracy Erikson, Veronika Henrix, JoseMarrero, Rex Peteet, Julie Stagg, Rich Terry, Liz Wilde, Dandi Wright

This poster is designed to foster healthier babies, moms, and families by educatingfathers on the importance of breastfeeding.

CalendarAward of Excellence2016 Water Is Life Calendar


Adrian Hightower, Yvette Martinez, Brian Martz, Royetta Perry

Metropolitan Water created and widely distributed a calendar featuring studentart to promote water conservation.

SecondTennessee - In Full Color 2017 Calendar

State of Tennessee - Printing and Media Services Division

Elizabeth Mancuso, Rick Johnson, Vicky Goodin, Martha Hesson

The Printing and Media Services Division’s “Tennessee In Full Color 2017 Calendar”highlights the beauty of our state as photographed by state employees.


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Jeff Williams, Jim Harris, Jeanne Zaffarano, Mike Wintroath

The Arkansas Wildlife calendar is fun to put together because we have so many excellent photos from which to choose, and we know our readers enjoy it everyyear.

DisplaySecondColorado River Aqueduct: Turning on the Tap


Armando Acuna, Erik Erath, Ellen Jackson, Rebecca Kimitch, David Keller, Bob Muir,Luis Romero, Debra Sass

Metropolitan showcases the history of Southern California’s water developmentwith an interactive museum exhibit in LA’s Union Station.

FirstEROS Lobby Displays - How Satellites Orbit the Earth; and Landsat 8: TheAnatomy of a Satellite

U.S. Geological Survey Earth Resourses Observation and Science Center (EROS)

Jan Nelson, Peggy Connot, Rebecca Johnson, EROS C&O media and web Teams

Shoestring BudgetAward of Excellence9 Lives in 9 Days video

Oregon Department of Transportation

Tom Fuller, Peter Murphy

A tragic loss of life prompted two communicators to make a plea for driver safetyin a video produced in less than 24 hours. Message received.


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Award of ExcellenceSee Something, Say Something

City Of Doral, Fla.

Alejandro Renteria, Natalie French, Susie Castillo, Maggie Santos, Alexander Rincon, Dan Espino

Doral Police Department asked the Public Affairs section to produce a public serv-ice announcement based on the Department of Homeland Security theme “if yousee something, say something.” To enhance the authenticity of the message, wedecided to write and shoot our own version using local people, language and lo-cations.

Award of Excellence“Copper Plates for Sale” Communications Plan


Mark Newell, Mike Domaratz

Copper Plates For Sale: An aggressive and broad communications plan to effectively and efficiently disperse legacy tools of the nation’s mapping history.

SecondHazard A Guess?


Jessica Fitzpatrick

The USGS publishes a reoccurring quiz to promote awareness of natural hazardsand the importance of science.

FirstSolar and Real Estate Week


Jennifer Bristol, Susanna Murley, Jamie Nolan, Gregory O’Brien, Dawn Washelesky

To debunk common myths, The Hannon Group created a campaign to help realestate professionals understand the value of solar-powered homes.


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Conference MaterialsAward of ExcellencePromise Neighborhoods National Network Conference

U.S. Department of Education, Promise Neighborhoods

William Soo, Gordana Vukovic, Todd Makino, Maggie Bray

The overall conference design theme was cohesive throughout all collateral materials. The “Keeping the Promise—Looking to the Future” motto of sky andclouds represent the vast opportunities in the real world, as in the “sky is the limit.”

Second“Superheroes for Children” Texas Child Support Stateside Managers’ Conference 2016

Office of the Attorney General Texas

Kyle Mashburn

K-12 Educational ProgramsAward of ExcellenceWetland Habitat Demonstration Board


Greta James, Randy Zellers

This demonstration board teaches students at the Witt Stephens Jr. CentralArkansas Nature Center the environmental importance of wetland habitats.

SecondSeattle City Light’s “Shrinking Bigfoot” Program

Seattle City Light

Tyson Lin

Shrinking Bigfoot is an interactive program that helps students learn about energyconservation, renewable energy and electrical safety.


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FirstReady Girl Comic Book featuring the Avengers in: “Against the Wind”

New York City (NYC) Emergency Management

Katelyn James, Iska Gencheva, Omar Bourne, Allison Pennisi

Villainous weather is no match for NYC’s emergency preparedness superhero ReadyGirl and Marvel’s The Avengers.

Promotional Campaigns(less than $100,000)

Award of ExcellenceBuilding a Better Austin Promotional Campaign

City of Austin, Development Services Department

Rachel Crist, Melissa Martinez, Daniel Sahl, Alison Carson Thiemer

Award of ExcellenceREACH Campaign

The Bowen Group, on behalf of U.S. Navy Bureau of Medicine and Surgery

Jay Senter, Linda Desens, Dawn Cheethum, Kaitlin Draper

REACH, a Navy medicine program, provides career coaching to wounded servicemembers and assists with educational, internship, and job placement opportunities.

SecondDiscovery Trail Map - Presidential Edition


Karen Acar Thayer, Cindy Fortuno


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First“I’m Ready” Campaign

Wisconsin Department of Public Instruction

Benson Gardner, Meri Annin, Alex Kiander, Tawny Ransley, Joy Martell

The I’m Ready campaign told the stories of real Wisconsin students in order toshow the true meaning of the Department of Public Instruction’s guiding vision,“Every Child a Graduate, College and Career Ready.” This series of short videos featured exemplary students who had triumphed over adversity or become readyfor college and career through the help of the agency’s programs or public educators.Each video was promoted via the agency’s social media, website, and the state superintendent’s e-newsletter. In addition, all staff at the agency were asked toshare the video with appropriate networks they manage, such as topic-specific e-mail lists.

Promotional Campaigns(greater than $100,000)

Award of ExcellenceNational Park Service Centennial Communications Campaign

National Park Service

April Slayton, Elizabeth Paradis Stern

Award of Excellence“Let’s All Take A Turn” and “H2OLove”


Armando Acuna, Chris Hamawi, Rebecca Kimitch, Yvette Martinez, Monika Med-ina, Bob Muir, Debra Sass, Sue Sims, Teresa Wong

A multimedia, multilingual water conservation advertising campaign helpedachieved dramatic savings during California’s recent drought.

Award of ExcellenceMemphis International Airport “First Team MEM” Campaign

Memphis International Airport

Glen Thomas, Rob Roberson

Memphis Airport’s “First Team MEM” campaign completely reinvented MEM’simage, branding, marketing, digital media and partnerships.


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SecondLook Twice For Motorcycles Campaign

Texas Department of Transportation

John Brewster, Meghan Bevill, Emily Baker, Robert Nash, Charles Webre, Rich Terry,Tom Grodek

FirstJohnson County Public Safety Sales Tax Education Campaign

Johnson County, Kan., Government

Sharon Watson, Chris Depusoir, Amanda Keller, Lori Sand, Gerald Hay, Eric Schultz,Austin Falley, Che’rell Bilquist

The successful strategy to educate residents on a sales tax to fund a courthouseand coroner facility included numerous communication tools.

Public Service AnnouncementAward of ExcellenceSee Something, Say Something

City Of Doral, Fla.

Alejandro Renteria, Natalie French, Susie Castillo, Maggie Santos, Alexander Rincon, Dan Espino

Doral Police Department asked the public affairs section to produce a public serviceannouncement based on the Department of Homeland Security theme “if you seesomething, say something.” To enhance the authenticity of the message, it was decided to write and shoot our own version using local people, language and locations.

SecondDon’t Mess with Texas TV, Grupo Fantasma

Texas Department of Transportation, Travel Division, Don’t Mess with Texas Campaign

Jose Marrero, Angie Nelson, Gabriel Escobar, Julie Pippin, Wally Williams, Bill Ober-lander, Dandi Wright, Beef and Pie Productions, Tequila Mockingbird

Grammy Award-winning Latin funk orchestra Grupo Fantasma reminds Texans tothrow trash where it belongs.


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FirstAll Aboard!

Los Angeles County, Calif.

Matt Kresling, Barbara Osborn, L.A. County Supervisor Sheila Kuehl

Angelenos love their cars. How to get them riding the new Metro line that con-nects downtown L.A. to the Santa Monica Pier? Make it fun!

Public Affairs ProgramAward of ExcellenceStats in Action: The New Orleans Smoke Alarm Outreach Project

U.S. Census Bureau

Center for New Media and Promotions, American Community Survey Office

Award of ExcellenceWing’s Over Metropolitan’s Colorado River Aqueduct


Armando Acuna, Mark Erickson, Ken McSpadden, Bob Muir, Debra Sass, Sue Sims

A fly-along aerial video of Metropolitan Water’s 242-mile Colorado River Aqueductthat supplies water to 19 million Californians.

Second“On the Job”

City of Edina, Minn.

Scott Denfeld, Jennifer Bennerotte, Scott Neal, Dietrich Nissen

On The Job is a monthly look at the hard working City of Edina staff that helpsmake Edina a great place!

FirstA Healing Journey of Alaska Natives


Maria Acker, Adrian Wilairat, Bethany Case, Allison Turkel, Leslie Hagen

An educational series for service providers working with Alaska Native victims ofdomestic violence, sexual assault and human trafficking.


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Internal CommunicationAward of ExcellenceHow FSIS Employees Impact Food Safety

USDA’s Food Safety and Inspection Service Office of Public Affairs and Consumer Education

Carol Blake, Aaron Lavallee, Kristen Booze, Jeremy Emmert

Our i-Impact video is a farm to fork look at how every employee is part of our foodsafety mission and how they protect public health.

SecondMetropolitan’s Builders Legacy


Armando Acuna, Mark Erickson, Ken McSpadden, Debra Sass

Metropolitan Water’s light-hearted and inspirational video that communicates thehistory, values and activities of the organization.

FirstSerious Accident Investigation Teams: Pre-Investigation Briefings: Video Series

National Park Service, Harpers Ferry Center for Interpretive Design

Sarah Gulick, Chuck Dunkerly, Mike May, Michael Quinn, Erin Finicane

A training series providing advice and insights from experienced mentors, with anemphasis on the emotional challenges for everyone involved.

Educational Programs(less than $50,000)

Award of ExcellenceLittleton Fire Rescue 2016 Recruit Training


Tyler Barton, Cassie Heykoop


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Award of ExcellenceGreaseBusters

City of Franklin, Tenn.

Milissa Reierson, Stephen Price, Mark Hilty, Michelle Hatcher, Juan Davis

Flushable wipes, stormwater runoff, food scraps, and grease are all problems municipalities encounter daily, and educating the public about those problems issometimes the only line of defense in preventing overflows within the collectionsystem. Similar to the 2016 release of the Ghostbusters movie, the City of Franklincreated four short videos and graphic components for social media that communicatethese main issues to the citizens of the City of Franklin. The release was timed withthe release of the new movie and the city capitalized on the #Ghostbusters,#Greasebusters theme. These videos use a humorous tone to convey the educationalmessage about the many items that can clog pipes, causing problems for citizensin their neighborhoods.

SecondVideo: How the NHSC Provides Primary Care to Those Who Need it Most

Health Resources and Services Administration (HRSA)

HRSA, Bureau of Health Workforce

The video shows how the National Health Service Corps improves the lives of patients across the country.

FirstSafety Matters

City of Olathe, Kan.

Alicia Chavez, Erin Vader

Whether online, in the office, on the work site or in a vehicle, City of Olathe employees work to make safety a priority every day.


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Educational Programs(more than $50,000)

Award of ExcellenceRoom to Breathe Campaign Videos

Texas Department of Family and Protective Services

Tom Grodek, Rich Terry, Matt Mowat, Jose Marrero, Angie Dewees Nelson, DiannaHowell, Hillary Jenson, Marilyn Carter

These short videos show parents and caregivers specific dos and don’ts on how toplace a baby to sleep.

Second“Lake Dudes” Videos

Texas Parks and Wildlife Department

Darcy Bontempo, Carly Montez, Nicole Goodman, Tom Grodek, Charles Webre,Rich Terry, Agie Nelson, Emily Baker, Liz Wilde

These videos urge Texas lake users to clean, drain, and dry their boats each timethey leave a lake to stop the spread of invasive species.

FirstHelp and Hope Campaign (Help for Parents. Hope for Kids)

Texas Department of Family and Protective Services

Gretchen Hicks, Rich Terry, Jose Marrero, Angie Dewees, Dianna Howell, MarilynCarter, Polyester Studio

This campaign of short instructional videos offers solutions to parental challengesthat often lead to child abuse.

DocumentaryAward of ExcellenceEncore: The History of the Academy of Music Theater

City of Lynchburg, Va.

Steve Smallshaw

Encore honors the history of Lynchburg’s Academy of Music Theater and detailsthe decades-long effort to save this majestic building.


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SecondHonor Flight

City of Arvada, Colo.

Rick Assmus, Sherry Nalbach, Tomas Martinez, Damon Parrish, Debra Lindgren

Arvada Media Services staff accompanied the Rocky Mountain Chapter of HonorFlight to Washington, D.C. This video captures the amazing journey of veteransvisiting war memorials.

FirstNicodemus Documentary Video Series

National Park Service, Harpers Ferry Center

David Ehrenberg, Chuck Dunkerly, Sarah Gulick, Sunni Patterson

This five part video series documents the black migration to Kansas and moderndescendants who claim Nicodemus as their home.

Website (New)Award of ExcellenceUSAGov Explore Page

U.S. General Services Administration - USAGov

Tory Williams, Reingold, Inc., Culture ONE Source

Award of ExcellenceRoad to Tomorrow Website

Missouri Department of Transportation

Kellen Burns

MoDOT’s Road to Tomorrow site is a collaboration and information hub for transportation tech and funding, designed to be engaging and responsive.

SecondMCPS Budget 101

Montgomery County, Md., Public Schools

Chris Cram, Andrew Vines, Nicky Diamond

A website created to provide a high level of transparency of the decision makingthat goes into creating the district’s operating budget.


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FirstSocial Security’s Sign In / Up Page

Social Security Administration

Eric Brown, Angel Veliz

Social Security created a single Sign In/Up portal for audiences to easilyaccess my Social Security and our Business and Government Services.

Website (Redesigned)Award of ExcellenceLittleton, Colorado Website


Catherine Weaver, Kelli Narde

Award of ExcellenceY4Y Click and Go

U.S. Department of Education, You for Youth

Odin Wortman, Chelsea Heffernan, Sean Grobe, Maggie Bray

The new design of the Click and Go resource for the Dept. of Education’s Y4Y usersapplies the new icon’s colors and curves for a modern look.

Award of ExcellenceOffice of Child Support Enforcement (OCSE) Website Redesign

Federal Office of Child Support Enforcement

Crystal Peeler, Tristan Anderson, Ann McGill, Tram Nguyen, Mary Butler

OCSE website redesigned with mobile users in mind. Now responsive with clearnavigation structure and tailored content for multiple audiences.

SecondMemphis International Airport


Glen Thomas, Rob Roberson, Jarrett Morgan

The new Memphis airport website is a comprehensive resource for travelers aswell as a tangible example of the airport’s new brand identity.


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FirstSmithsonian’s National Zoo and Conservation Biology Institute Migrationand Redesign

Smithsonian’s National Zoo and Conservation Biology Institute

Amy Enchelmeyer, Anthony Braun, Shani Felder

Electronic PublicationAward of Excellence2016 National Crime Victims’ Rights Week Resource Guide


Maria Acker, Maria Berry, Emily Bauernfeind

Designed to help communities and victim assistance providers promote awarenessof crime victim issues.

SecondSnapshots


Judy Pedersen, Carol Ochs, Mary Nelms, Don Sweeney

FirstDHS SandT Interactive Year in Review

U.S. Department of Homeland Security (DHS) Science and Technology Directorate

John Fisher, Elise Rand, Colleen Dunn

E-NewsletterAward of ExcellenceConnections E-Newsletter

Missouri Department of Transportation (MoDOT)

Tammy Wallace, Laura Seabaugh, Linda Wilson-Horn, Marie Elliott, Marisa Ellison

MoDOT’s e-newsletter, “Connections,” shares information, photos and videos thatare of value to all employees in a user-friendly format.


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SecondBenefits.gov Compass eNewsletter

U.S. Department of Labor

Al Sloane, Bonnie Walters, Matthew Klein, Cameron Weathers

FirstMemphis International Airport “Notes” E-Newsletter


Rob Robertson, Glen Thomas

Memphis airport’s “Notes” provides unique, entertaining content for passengersand community leaders and drives traffic to its website.

Audio CommunicationFirstKentucky Afield Radio, “Kentucky’s Red November - The Undamming of RedRiver Gorge”

Kentucky Department of Fish and Wildlife

Charlie Baglan, Cory Graham, Oscar Geralds, Julian Carroll

This report reminds us that for the things there may only be one of, such as earth’snatural wonders, there may be no second chance.

Social MediaAward of ExcellencePublic Safety Sales Tax Social Media Campaign

Johnson County, Kan. Government

Amanda Keller, Sharon Watson

Using social media to educate voters about a 1/4-cent sales tax ballot initiative, wereceived 1,200-plus comments and questions from residents.


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SecondLook Twice for Motorcycles Campaign Social Media

Texas Department of Transportation

John Brewster, Meghan Bevill, Charles Webre, Rich Terry, Robert Nash, Tom Grodek

This campaign aims to make drivers more aware of motorcycles’ presence and motivate them to always be on the lookout.

FirstFor your eyes only: Let’s talk diabetes and eye health (Facebook Live Event)

National Eye Health Education Program (NEHEP)

Kym Collins-Lee, Brian Keefe, Mark Mendez, Anna Baker

MobileFirstZika Text Messages for Travelers

Centers for Disease Control and Prevention (CDC)

Kelly Holton, Carolina Uribe, Tessa Burton, Megan O’Sullivan

CDC’s Zika interactive text message system provided destination-specific Zika prevention recommendations in English and Spanish.

Web ArticleAward of ExcellenceDeep Brush Key to Summer Crappie Success


Randy Zellers

Award of ExcellenceOJJDP Co-Sponsors National Mentoring Summit

Office of Juvenile Justice and Delinquency Prevention

Anna Johnson, Catherine Doyle, Kerri Strug, James Antal, Jeffrey Gersh, JacquelineO’Reilly, Blair Ames

Article highlights youth mentoring initiatives and evidence-based resources, such as the National Mentoring Resource Center.


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Award of ExcellenceGenome Study Links Misfolded DNA to Brain Tumors

Genome Study Links Misfolded DNA to Brain Tumors

Edward R. Winstead, Rebecca Chasan, Ph.D., Carmen Phillips, Julie Cheh

Working with our experts, we wrote this post to educate our audiences about recent research surrounding a new genome study that links damaged DNA tobrain tumors.

SecondTargeted Photoimmunotherapy Approach for Cancer Moves Forward

National Cancer Institute, Office of Communications and Public Liaison

Elia Ben-Ari, Rebecca Chasan, Ph.D., Carmen Phillips, Julie Cheh

This post reached our blog subscribers with information about an important newapproach to cancer treatment.

FirstCRISPR and the genome editing revolution

National Institute of Environmental Health Sciences

Robin Arnette, Ph.D., Kelly Lenox, M.F.A., Christine Bruske Flowers, M.P.A.

The article clearly describes gene editing and its potential effects on food, agriculture,medicine, scientific research, and biotechnology.

Branding/Rebranding CampaignAward of ExcellenceHome is Possible Branding Campaign

Nevada Housing Division

CJ Manthe

More than 11,000 homebuyers have become homeowners, thanks to our Home IsPossible programs. That’s $1.9 billion in mortgages since 2014.


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Award of ExcellenceThe Face of Social Security


Lynette Fletcher, Kevin Alban, Ivelisse Cordero, Kimberly Perry, Aubrey Johnson

The branding of Social Security: From birth into retirement, we are with youthrough life’s journey, helping secure today and tomorrow.

SecondGallatin on the Move

City of Gallatin, Tenn.

Paige Brown, Kim Baker, Timothy Allen, Anedra Smith

FirstMemphis International Airport Rebranding Campaign


Glen Thomas, Rob Robertson

The rebranding of the Memphis airport placed a strong emphasis on Memphisculture and how the airport is a reflection of our community.

Infographic (Internal)Award of ExcellenceMWD Outreach Accomplishments


Jannine Rojo, Debra Sass

A traditional list of year-end program accomplishments was transformed into a visually interesting and easy-to-understand infographic.

Infographic (External)Award of ExcellenceOn the Market: Buying and Selling a Solar Home


Jamie Nolan, Susanna Murley, Dawn Washelesky, Jennifer Bristol, Gregory O’Brien

The Hannon Group created an infographic to help consumers and real estate professionals understand that solar systems boost home values.


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FirstSocial Security’s Disability Insurance Facts Infographic


Janny Lora, Donald Randazzo, Kevin Alban, Michael L. Stephens

Social Security is there for you when the unexpected happens. Our modest dis-ability payments can help keep your family financially afloat.


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Blue Pencil and Gold Screen CommitteeMaj. Sabra J. Brown

Office of the Assistant Secretary of Defense for Manpower and Reserve Affairs

Cheryl V. ChambersU.S. Census Bureau

Elizabeth RoeEco Partners, Inc.

Kathleen A. ZonaNational AAeronautics and Space Administration Glenn Research Center

2017 Blue Pencil andGold Screen Awards Judges

Elena AndroManager Communications, Dallas Area Rapid Transit

Elizabeth ArmstrongPresident, Association and Society Management International, Inc.

Erin BiehlPublic Information Officer, Ohio School for the Deaf/Ohio State School for the Blind

Maggie BrayAssistant Director, Graphic Services, Synergy Enterprises, Inc.

Brigitte N. BrantleyPhotojournalist to the Secretary of Defense, Office of the Secretary of Defense

S.J. BrownStrategic Communication Chief, Employer Support of the Guard and Reserve,

Department of Defense

Diane ButtsCreative Director, Voice of America

Robert CarltonPrincipal, RC Consultants

Jette Carr

Cheryl V. ChambersInternal Communications Staff, Decennial Comm. Coordination Office,

U.S. Census Bureau


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Dennis CrayonDeveloper/Designer, Webcrayon Studio

Rachel CristPublic Information Specialist Sr., City of Austin, Texas, Development Services

Donna CromeansSpecial Staff, Chief - Public Relations, Mississippi Insurance Department

Joshua DeLungDigital Engagement Manager, ICF International

Ally ElspasGraphic Designer, RTI International

Patricia FeenyDirector of Communication, Salem, Ore., area Mass Transit District

Chelsea FirthProgram Manager, Association and Society Management International, Inc.

Chris FlooreAssistant to the County Manager, Public Affairs, Macon-Bibb, Ga.

Cindy FortunoGraphic Artist, Fairfax County Park Authority

Lucy HetrickBrand Manager, Public Affairs, Mississippi Department of Transportation

Victoria HightCaptain, USAF, Air Force Special Operations Command

Blender HillPublic Information Officer, City of Austin, Texas

Bethany HornbeckFreelance Writer/Editor, Mother Communications

Julie HuskProgram Manager, International Association of Emergency Managers

Jason GoldenPublic Affairs Officer, DHS SandT Plum Island Animal Disease Center

LaToya GraddyPublic Affairs Officer, U.S. Army Criminal Investigation Command Public Affairs

Cindy JaveletCommunications Coordinator, City of Arvada, Colo.


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Annie KadeliCommunications Director, Office of Internal Communications,

U.S. Environmental Protection Agency

Sarah KaukeinenSenior Graphic Designer, Battelle Memorial Institute

MacKenzie KearneyDepartment of Homeland Security

Erin Richard KeatingMarketing Manager, Saurage Research, Inc.

JJ KnightCommunications Specialist, Battelle Memorial Institute

Debbie KulikProject Manager, RTI International

Brian LamarAssistant Public Affairs Officer, Naval Construction Battalion Center

Aaron LavalleDeputy Assistant Administrator, Office of Public Affairs and Consumer Education

Food Safety and Inspection Service

Jacqueline LeekerPublic Affairs Chief, FEPP

Gary MackCEO, Mack Communications

Beatriz MartinezPublic Information Officer, Clark County, NV Regional Flood Control District

Daneen MathesonCommunications Specialist, Battelle Memorial Institute

Doug MatthewsChief Communications Director, City of Austin, Texas

Jill McGranahanPublic Relations Director, Arvada, Colo., Police Department

Steve MilkeCreative Services Designer, City of Arvada, Colo.

Michael NowackMichael A. Nowack Strategic Partnerships


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David OchsManager, Stewardship Communications, Fairfax County Park Authority

Chris O’NeilDirector of Public Affairs, National Transportation Safety Board

Shelley ParksAustin, Texas, Parks and Recreation Department, Marketing and Communcations Unit

Rob PettitMississippi Department of Transportation

Jarrod RavencraftDirector of Public Affairs, Mississippi Department of Transportation

Gina Robles-VillalbaSenior Graphic Designer, Synergy Enterprises, Inc.

Elizabeth RoePresident, Eco Partners, Inc.

Gary RoeVice President Eco Partners, Inc.

Susan Saurage-AltenlohPresident, Saurage Research, Inc.

Julanne SausserMarketing Communications Manager, Eco Partners, Inc.

Jason ShepherdBattelle Memorial Institute

Dawn ShileyMarketing and Communications Director, Association and

Society Management International, Inc.

Paul SicillianoEducation Consultant, Mother Communications

Amber Smith

Elaine S. SpechtProject Manager, Battelle Memorial Institute

William SooGraphics/Web Designer, Synergy Enterprises, Inc.

Kathryn StokesStrategic Affairs Officer, Mississippi Department of Employment Security


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Karen ThayerPromotional Services Manager, Fairfax County Park Authority

Glen ThomasPublic Information Officer, Memphis-Shelby County Airport Authority

Karen ThompsonWebmaster, Association and Society Management International, Inc.

Allison TremblyMarketing Manager, City of Arvada, Colo.

Carolyn TuckerRC Consultants

Maria VanderkolkCommunications Manager, City of Arvada, Colo.

Wendy Wagner-SmithMarketing Director, NAGC

Staci WestCommunications Manager, Bechtel

Ian WestinExecutive Director, American Trauma Society

Charles WidenerCommunications Specialist, Office of Internal Communications,

U.S. Environmental Protection Agency

Kelly WidenerCommunications Director, National Center for Environmental Research,

Office of Research and Development, U.S. Environmental Protection Agency

Kathleen A. ZonaPublic Affairs Specialist, NASA Glenn Research Center


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2017 Blue Pencil and Gold Screen Awards€¦ · 2017 Blue Pencil and Gold Screen Awards June 13 ... This is the first digital geologic map of the State of Alaska. ... Mark Muse, Trevor

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