creating business through circular desi Partners for Innovation, 20-06-2016 CIRCO Circulair ondernemen biedt businesskansen, hoe pak je dit als ondernemer aan? Siem Haffmans, Partners for Innovation / CIRCO Meer info: www.circulairondernemen.nl
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creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
Circulair ondernemen biedt businesskansen, hoe pak je dit als ondernemer aan?
Siem Haffmans, Partners for Innovation / CIRCO
Meer info: www.circulairondernemen.nl
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
The five business model archetypes for “Products That Last” are intended to serve as a starting point for longer-lasting products in a circular economy.
1. The classic long-life model
2. The hybrid model
3. The gap-exploiter model
4. The access model
5. The performance model
CIRCULAR BUSINESS MODELS
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
1. The classic long-life modelPrimary revenue stream from sales of high-grade products with a long useful life.
Long lifespan of the productMiele is the only manufacturer in the industry that designs and tests all appliances for 20 years product life.
Service and repairWith the Service Certificate and Exclusive Care Service, Miele provides preventive maintenance and cleaning services.
CIRCULAR BUSINESS MODELS
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
2. The hybrid modelCombination of a durable product and short-lived consumables. Main revenue stream from repeat sales of dedicated consumables.
Important: Make the additional consumables also circular!
Océ Océ TonerPearls – are converted into gel, which then can be applied to any type of paper. • No ozone emissions, no odor• Minimal waste disposal• Toner waste is completely non-toxic and solid and can be disposed of
as part of regular office waste• No system contamination by "powder“ or ink
CIRCULAR BUSINESS MODELS
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
3. The gap-exploiter modelExploits ‘lifetime value gaps’ or leftover value in product systems. Main revenue stream from selling products, parts and services based on the mixed product life of components.
o Using the ‘left-over’ life-span of another producto Repair and maintenance serviceso Unsold goods (overstock)
CIRCULAR BUSINESS MODELS
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
4. The access modelProvides product access rather than ownership. Main revenue stream from payments for product access.
o Sharing, renting and pooling in stead of owningo Considerations: affordability, freedom, identity/status,
time, accessibility
CIRCULAR BUSINESS MODELS
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
5. The performance model Delivers product performance rather than the product itself. Primary revenue stream from payments for performance delivered.o Products that are in use for what they do, rather than for
what they areo Provider owns and maintains the producto Clients pays for functionality (pay per use)
CIRCULAR BUSINESS MODELS
PHILIPS – Pay per Lux“I told Philips, ‘I’m not interested in the product, just the performance. I want to buy light, and nothing else.” Thomas Rau
creating business through circular designPartners for Innovation, 20-06-2016 CIRCO
How to participate?> Business Track (companies)> Circular Design Class (designers)> Circular Design Challenge (students)
Check the website: www.circulairondernemen.nl
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