1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 1 2016 Washington Report Brian M Johnson, MPA Director, Federal Relations American Petroleum Institute [email protected]Prepared for API Customs & International Trade Conference – New Orleans, LA
41
Embed
2016 Washington Report - API/media/Files/Policy/16-March... · 1220 L Street, NW • Washington, DC 20005-4070 • 1 2016 Washington Report Brian M Johnson, MPA Director, Federal
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 1
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 7
State &Mobilization Assets
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 8
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 9
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 10
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 11
Gridlock in Washington, combined with broader support for natural gas, has
caused our opposition to—smartly—refocus their efforts on state
legislatures and local and state ballot initiatives.
Industry’s Added Challenge:
Federal, State and Local
FEDERAL • Increased regulations
on fracking
• Ozone regulations
• Offshore drilling 5-year
program
• Renewable Fuel
Standard
• Approval of KXL
STATE • Statewide fracking bans
• Infrastructure battles
• Severance tax fights
• Biofuels Mandates
LOCAL • Local Control
• Community Bill of
Rights
• Fracking bans
• E-15
• Infrastructure battles
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 12
Effective Grassroots Advocacy • Constituents Hold the
Power: Key to re-election is
a “happy” constituency
• Power in Numbers: The
more legislators hear from
their voters on a particular
issue, the more likely they
are able to support or change
their position
• Air Cover: Showing strong
grassroots support is the
most effective way to provide
“air cover” to influential
legislators
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 13
API Program Model
Increased
Access to Oil
& Natural Gas
Resources
Increased
Shareholder
Value
Increased
Energy
Production
More Jobs
ENERGY
NATION
ENERGY
CITIZENS
ENERGY
FORUM
Environmental Performance & Integrity
Economic Growth
& Employment
Affordable
& Reliable Energy
Labor Groups
Veterans
Affinity Groups
Business Groups
Women
Conservation
& Outdoor
Retirees
Employees &
Families
Vendors & Suppliers
Royalty
Holders
Registered
Voters
Micro-Targets
Energy
Security
Investors
EXPANDING
THE ENERGY BASE
Native
Americans
Engage & Educate
Motivate Activate
General Public
Industry Employees
Non-Traditional
Strategic Partners
Stakeholder Groups & Interests
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 14
Maximize value by reaching outside of Capitol Hill to build key, long-term ally
relationships relying on the principle that conditioned allies are likely to be better
advocates and be willing to underscore implications on Election Day.
Program Approach
Policymakers
Community-based value proposition of the industry through elected officials and staff, business leaders, small-business owners, community leaders, media.
Local Influentials
Industry, fact-based expertise and perspective to the policymaking process.
Industry Voices
Empower rank-and-file
constituent and
industry voices to
demonstrate
widespread support
and communicate the
personal/community
impact of industry and
energy policy.
Energy Voters
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 15
Energy Nation
Advocacy platform for employees, spouses, vendors, and retirees of oil and gas industry
– Education and mobilization tool
– Networking and community-building resource
– Facilitator for digital, social, and community participation
• Infrastructure and support resource for industry partners
– Document and promote industry presence and impact
– Provide communications and engagement tools and support
– Advocacy trainings, events and logistics
energynation
1220 L Street, NW • Washington, DC 20005-4070 • www.api.org 16
Energy Citizens
• Citizens concerned about energy who are self-
motivated and active in their communities
• More than 1,300,000 members in 435 CD;
• Nearly 400,000 prospective champions: Boots On
The Ground
• Powerful online community: Reach and impact
• Volume activations
• Online discussion impacts issue sentiment now more
than ever
• Grassroots, community voices: Diverse and
active
• Local volunteer leaders and organizers in 12 states