2016 Social PR Secrets, Trends and Faves

#SocialPRSecretsBYU 2016

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What's Hot

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Agenda• What's Hot• Social Network Trends• #SocialPRSecrets• #LisaFaves

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Mobile

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Mobile isn't killing desktop.It's killing our free time.

~@randfish~

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Video

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Moments

Experiences

Experiences help define your social identities

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Social PR Channels

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Facebook

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Facebook• Largest 1.5+ B Users• Targeting• Search• Customer Service• Paid vs. Organic

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Instagram

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Instagram• Owned by Facebook• Ads via FB Ad Manager• Tip: Hashtags and Tagging• Organic still works

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Twitter

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Twitter• Real-time network• 2-3 hashtags max• #RIPTwitter• Media Relations

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LinkedIn

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LinkedIn• Professional network• Why is it important?• Publishing• Profile optimization

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Google+cc: Carlos Luna - https://www.flickr.com/photos/31991771@N00

Google+• Not really a social network• Collections• Communities• Search influence

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Snapchat

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Snapchat• Brands are waking up• More monthly active users than

any other social media platform• Discover

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Snapchat Trends• Brand Takeovers• POVs• Behind the Scenes• Tips• Add me LisaBuyer• Social PR Secrets

Live Stream Apps

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Pinterest

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Pinterest• Buzzfeed's #2 Traffic Source• Optimization• Time stamp never dies• Tip: Create boards for blogs

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#SocialPRSecrets2016

FirstWhenever possible

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PresentThe only place to be

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#FailIt's Ok and Good

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TimeIt's Precious

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MultitaskingForget it

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20/80 Rule

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FocusOne - Two Priorities

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My Faves

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Canva

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BufferApp

@lisabuyer

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