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#SocialPRSecret BYU 2016 cc: crowderb - https://www.flickr.com/photos/19539651@N00
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2016 Social PR Secrets, Trends and Faves

Apr 13, 2017

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Social Media

Lisa Buyer
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Page 1: 2016 Social PR Secrets, Trends and Faves

#SocialPRSecretsBYU 2016

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Page 2: 2016 Social PR Secrets, Trends and Faves

What's Hot

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Page 3: 2016 Social PR Secrets, Trends and Faves

Agenda• What's Hot• Social Network Trends• #SocialPRSecrets• #LisaFaves

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Page 4: 2016 Social PR Secrets, Trends and Faves

Mobile

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Mobile isn't killing desktop.It's killing our free time.

~@randfish~

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Page 8: 2016 Social PR Secrets, Trends and Faves

Video

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Page 9: 2016 Social PR Secrets, Trends and Faves

Moments

Page 10: 2016 Social PR Secrets, Trends and Faves

Experiences

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Experiences help define your social identities

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Page 13: 2016 Social PR Secrets, Trends and Faves

Social PR Channels

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Page 14: 2016 Social PR Secrets, Trends and Faves

Facebook

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Page 15: 2016 Social PR Secrets, Trends and Faves

Facebook• Largest 1.5+ B Users• Targeting• Search• Customer Service• Paid vs. Organic

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Page 16: 2016 Social PR Secrets, Trends and Faves

Instagram

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Instagram• Owned by Facebook• Ads via FB Ad Manager• Tip: Hashtags and Tagging• Organic still works

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Page 18: 2016 Social PR Secrets, Trends and Faves

Twitter

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Page 19: 2016 Social PR Secrets, Trends and Faves

Twitter• Real-time network• 2-3 hashtags max• #RIPTwitter• Media Relations

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LinkedIn

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Page 21: 2016 Social PR Secrets, Trends and Faves

LinkedIn• Professional network• Why is it important?• Publishing• Profile optimization

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Google+cc: Carlos Luna - https://www.flickr.com/photos/31991771@N00

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Google+• Not really a social network• Collections• Communities• Search influence

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Snapchat

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Snapchat• Brands are waking up• More monthly active users than

any other social media platform• Discover

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Page 26: 2016 Social PR Secrets, Trends and Faves

Snapchat Trends• Brand Takeovers• POVs• Behind the Scenes• Tips• Add me LisaBuyer• Social PR Secrets

Page 27: 2016 Social PR Secrets, Trends and Faves

Live Stream Apps

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Pinterest

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Pinterest• Buzzfeed's #2 Traffic Source• Optimization• Time stamp never dies• Tip: Create boards for blogs

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Page 31: 2016 Social PR Secrets, Trends and Faves

#SocialPRSecrets2016

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FirstWhenever possible

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PresentThe only place to be

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#FailIt's Ok and Good

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TimeIt's Precious

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MultitaskingForget it

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20/80 Rule

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FocusOne - Two Priorities

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My Faves

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Canva

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BufferApp

Page 42: 2016 Social PR Secrets, Trends and Faves

@lisabuyer

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