July 2016 SEPSIS AWARENESS RESEARCH 2016 Conducted on behalf of
July2016
SEPSISAWARENESSRESEARCH2016
Conducted onbehalfof
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TABLEOFCONTENT
Background Page3
Objective Page4
Methodology Page5
Executive Summary Page7
Detailed Findings Page10
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BACKGROUND• Sepsisisthe3rd leadingkillerintheUS.1
• Thereare anestimated258,000deathsperyearintheUSduetoSepsis.2
• SepsishasbeendefinedbytheSocietyofCriticalCareMedicineandAmericanCollegeofChestPhysiciansConsensusconferenceasasystemicinflammatoryresponsesyndromecausedbyinfection.3
• AstudyamongUScommunity hospitals showed therateof severeSepsishospitalizationalmostdoubled during an11-yearperiod studiedandisconsiderablygreaterthanhasbeenpreviously predicted.Mortality fromsevereSepsisalsoincreasedsignificantly overa 10yearperiod.4
• Arecentlyreleasedstudyshowed thatsepsiscontributed to1inevery2to3deaths,andmostof thesepatientshadsepsisatadmission. 5
1Angus,DC;Linde-Zwible,WT;Lidicker,J;Clermont,G;Carcillo,J;Pinsky,MR“EpidemiologyofseverSepsisintheUnitedStates;analysisofincidence,outcomeandassociatedcostsofcare.”CriticalCareMedicine2001July(7):1472-4.
2Elxhaur,A;Friedman,B;Stranges,E “SepticemiainU.S.Hospitals,2009.”AgencyforHealthcareResearch2011Oct.
3Bone,RC;Balk,RA;Cerra,FB;etal.“DefinitionforSepsisandorganfailureandguidelinesfortheuseofinnovativetherapiesinSepsis.TheACCP/SCCMConsensusConferenceCommittee.”AmericanCollegeChestPhys/SocCriticalCareMedi Chest1992;101:1644–1655.
4Dombrovskiy,VY;Martin,AA;Sunderram,J;Paz,HL.“RapidincreaseinhospitalizationandmortalityratesforsevereSepsisintheUnitedStates:atrendanalysisfrom1993to2003.”CritCareMed.2007May;35(5):1414-5.5Liu,V;Escobar,G;Green,J;Soule,J;Whippy,A;Angus,D;Iwashyna,T”HospitalDeathsinPatientsWithSepsisFrom 2IndependentCohorts”JAMA2014May.
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OBJECTIVES• Keyobjectivesofthisstudywereto:
• Review/Comparefindingsfrom2003and2010,2011,2012,2013,2014and2015fortheUSmarketonly
• DeterminethecurrentawarenessofSepsisintheUnitedStates
• In2012,weswitchedtheresearchmethodologyfromtelephonetoonlinetouseasatransitionyear.
• For2016,wechangedquestionstolookat3keyareas:
• Comparingawareness levelsyearoveryear
• Determiningwherefirstheardofthetermsepsis
• Uncoveringifareawarethemostcommonsymptomsofsepsis
• Resultsfromthisstudyareintendedforpublicrelease.
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METHODOLOGY
ØThissurveywasconductedaspartoftheHarrisPollomnibus onlinesurvey.
ØThesample isrepresentative (weighted)oftheU.S.adultpopulation livinginthecontinental UnitedStates.
ØThesurveywasconductedusingHPOL,HarrisInteractivepanelofrespondents recruitedthroughmultiple sources.
Ø Sampleconsists ofmorethan2,000adults18yearsofageandolder
Ø Interviewingoccurred June23-27,2016andJuly5-7,2016.Abbreviatedmethodologyversionforrelease:ThissurveywasconductedonlinewithintheUnitedStatesbyHarrisPollonbehalfofSepsisAlliancefromJuneandJuly,2016amongover2,000adultsages18andolder.Thisonlinesurveyisnotbasedonaprobabilitysampleandthereforenoestimate oftheoreticalsamplingerrorcanbecalculated.Forcompletesurveymethodology,includingweightingvariables,pleasecontactxxx.
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FULLMETHODOLOGYSTATEMENT• ThissurveywasconductedonlinewithintheUnitedStatesbetweenJune23-27th andJuly5-7th,2016amongover2,000
adultsages18andolderbyHarrisPollonbehalfofSepsisAllianceviaitsQuickQueryomnibusproduct.Figuresforage,sex,race/ethnicity,education,regionandhouseholdincomewereweightedwherenecessarytobringthemintolinewiththeiractualproportionsinthepopulation.Propensityscoreweightingwasusedtoadjustforrespondents’propensitytobeonline.
• Allsamplesurveysandpolls,whetherornottheyuseprobabilitysampling,aresubjecttomultiplesourcesoferrorwhicharemostoftennotpossibletoquantifyorestimate, includingsamplingerror,coverageerror,errorassociatedwithnonresponse,errorassociatedwithquestionwordingandresponseoptions,andpost-surveyweightingandadjustments.Therefore,thewords“marginoferror”areavoidedastheyaremisleading.Allthatcanbecalculatedaredifferentpossiblesamplingerrorswithdifferentprobabilitiesforpure,unweighted,randomsampleswith100%responserates.Theseareonlytheoreticalbecausenopublishedpollscomeclosetothisideal.
• Respondentsforthissurveywereselected fromamongthosewhohaveagreedtoparticipateinoursurveys.Thedatahavebeenweightedtoreflectthecompositionoftheadultpopulation.Becausethesampleisbasedonthosewhoagreedtoparticipateintheonlinepanel,noestimatesoftheoreticalsamplingerrorcanbecalculated.
• AboutTheHarrisPoll
• Overthelast5decades,HarrisPollshavebecomemediastaples. Withcomprehensiveexperienceandprecisetechniqueinpublicopinionpolling,alongwithaproventrackrecordofuncoveringconsumers’motivationsandbehaviors,TheHarrisPollhasgainedstrongbrandrecognitionaroundtheworld.TheHarrisPolloffersadiverseportfolioofproprietaryclientsolutionstotransformrelevantinsightsintoactionableforesightforawiderangeofindustriesincludinghealthcare,technology,publicaffairs,energy,telecommunications, financialservices,insurance,media,retail,restaurant,andconsumerpackagedgoods.Contact usformoreinformation.
EXECUTIVESUMMARY
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EXECUTIVESUMMARYKeyTakeaways
• Awareness level forhearingthetermsepsis hasrisensignificantly to55%
• Only13%knowofsomeonewhohashadsepsis orhadsepsis themselves, yetmorethan1millionareaffectedeachyear1
• Therearenow25millionmoreadults thatareawareofsepsis comparedto2015.
• Sepsis isstillmostheardofthroughnewsandentertainment.
• Majorityofadults arenotsurewhatthemostcommonsymptomsofsepsis are,lessthan1/3couldcorrectlyidentify allthem.
1 NCHSDataBriefNo.62June2011- InpatientCareforSepticemiaorSepsis:AChallengeforPatientsandHospitals
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EXECUTIVESUMMARYSepsisAwareness
• Sepsis inthemediacontinues torisewiththeannouncements ofthecauseofdeathwithPattyDukeandMuhammadAli.Sepsisawareness levels haverisenforthefirsttimein3years.However,thereisstillalargegroupthatarenotawareoftheterm.Womencontinuetobemoreawarethenmen.
• Newsandentertainment continue tobeamajorsourceofwhereadultshearofsepsis.
• Sepsis isabigunknown.Mostadults areunable toidentifythemostcommonsymptoms,nearly2/3arejustnotsurewhattheyare.
DETAILEDFINDINGS
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SIGNIFICANTLY,MOREHAVEHEARDOFSEPSISTHANIN2015
11%
34%
55%
0 10 20 30 40 50
NotSure
No
Yes
%Awareness
%Awareness
Base:Adults(N=2022)QS1:HaveyoueverheardofthetermSepsis?
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THEAWARENESSLEVELISSIGNIFICANTLYHIGHERTHAN2015(44%VS55%)
0%
81%
19%
1%
66%
33%
1%
58%
41%
2%
59%
39%
14%
46%
40%
12%
44%
44%
10%
46%
44%
12%
44%
44%
11%
34%
55%
0% 20% 40% 60% 80% 100%
NotSure
No
Yes
SepsisAwareness
2016Online
2015Online
2014Online
2013Online
2012Online
2012Telephone
2011Telephone
2010Telephone
2003Telephone
*CANNOT TRENDTHEDATAFROMONEMETHODOLOGYTOANOTHER.
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WOMENARESIGNIFICANTLYMORELIKELYTOHAVEHEARDTHETERMSEPSISTHANMEN.
2016Online Data Men(N=933) Women(N=1,089)
Yes 49% 59%*
No 40%* 29%
Notsure 10% 12%
*Indicatessignificantdifferencebetweenmenandwomen.
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YOUNGERAMERICANSARESIGNIFICANTLYLESSLIKELYTOHAVEHEARDOFTHETERMSEPSIS
0%
10%
20%
30%
40%
50%
60%
70%
18-34 35-44 45-54 55+
Yes
Notsure
No
2016OnlineData(n=2022)QS1:HaveyoueverheardofthetermSepsis?
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THOSETHATHAVEHEARDTHETERMSEPSISFIRSTHEARDFROMENTERTAINMENTANDMEDIAOVERMEDICALPROFESSIONALS
36%
11%
13%
15%
12%
13%
25%
32%
10%
13%
12%
19%
13%
32%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Notsure
Someplace else
Self/Someone IKnowDiagnosed…
Medical Professional (Net)
NewsMedia (Sub-Net)
Entertainment Media(Sub-Net)
News/Entertainment(Net)
FirstHeardAboutSepsis
2016
2014
Base:ThosethathaveheardthetermSepsis/Notsure(n=1398)Qs2:Wheredidyoufirsthearaboutsepsis?
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2016Data Men(N=606) Women(N=792)
News/Entertainment Media(Net) 36%* 29%EntertainmentMedia (sub-net) 14% 13%
NewsMedia(sub-net) 22% 17%
MedicalProfessional(Net) 10% 13%Self/Someone Iknow Diagnosed (Net) 10% 16%*
Someplaceelse 12% 9%
Notsure 31% 34%
Base:ThosethathaveheardthetermSepsis/NotsureQS2:Wheredidyoufirsthearaboutsepsis?
MENWHOHAVEHEARDOFSEPSISAREMORELIKELYTOHAVEHEARDFROMENTERTAINMENT/MEDIATHANWOMEN.
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WHILEMORETHANHALFOFADULTSAREAWAREOFTHETERMSEPSIS,LESSTHAN30%CANIDENTIFYTHECOMMONSYMPTOMS
28%
72%
Symptoms
CorrectlyIdentifyAllSymptoms
IncorrectlyIdentifyorNotSure
Base:All(n=2038)Q3Whichofthefollowing,ifany,arethemostcommonsymptomsofsepsis?Pleaseselectallthatapply