2016 - RSES.org€¦ · Space Col sni g: Jan. 27, 2016 Ad Materials: Jan. 29, 2016 Tech Solutions Readers' Choice Awards Ice Machines Thermography Refrigerants Readers' Choice Awards

media2016kit

HVACR FOR CONTRACTORS&TECHNICIANS&FACIL ITY MANAGERS

RSES JOURNA L .COM & 1

VISION The mission of RSES Journal—the flagship publication of RSES, the HVACR Training Authority—is to offer an extension of the training and certification that RSES performs for industry professionals via its monthly publication. We pride ourselves on providing high-quality technical content to keep new and returning readers interested and coming back, which will provide more lead opportunities for your business. Let RSES Journal partner with you and provide solutions to your 2016 marketing strategy so we can get you the most leads for your advertising dollars!

STATSContractors, technicians and facility managers are working harder to find continuing education and certification opportunities to remain competitive in the industry and they are doing so via RSES/RSES Journal. Take a look at our qualified vendor base, the areas of HVACR equipment they specify and service, and the buying power that is in their hands.

CALENDARRSES Journal distinguishes itself from other publications via its technical-rich, peer-reviewed features that focus on what readers need to do their jobs every day. Our Editorial Calendar features topics that are geared toward seasonal issues, as well as hot topics and trends. Bonus distribution opportunities provide greater readership interest and potential leads from those attending these industry events.

PRINTIn addition to your print ad, utilize the free value-ads as an extension of your print creative, or market an entirely different product or service in your company’s arsenal. Ads and the free ad perks receive separate reader service numbers in order to provide you with more lead-generating opportunities. We also direct readers to your ads electronically via our electronic reader service card each month, giving you triple the visibility for the price of a single ad.

DIGITALWhether you are looking to market in our new Dynamic Edition or via our electronic newsletters, website or Webinars, RSES Journal has you covered. Host your message from one or several of the digital opportunities available, all of which are geared to provide a diverse portfolio of content, products and services to our readers—your buyers.

&CALENDAR

&DI GITA

L&STATS

&PRIN

T

media2016kit

&VISION

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION


STATSREADER STATS

EQUIPMENT/SYSTEM PERCENTAGEAIR-CONDITIONING 90%

REFRIGERATION 66%

WARM-AIR HEATING 65%

ELECTRICAL 65%

VENTILATION 64%

PIPING 53%

ICE MACHINES 51%

CHILLERS 44%

HYDRONIC (WET) HEATING 41%

REFRIGERATION CONTROL/ENERGY MANAGEMENT

39%

INDOOR AIR QUALITY/DUCT CLEANING 38%

BUILDING AUTOMATION 35%

SHEET-METAL FABRICATION 33%

GEOTHERMAL 22%

READERS WORK ON THE FOLLOWING EQUIPMENT/SYSTEMS.

INDUSTRY SEGMENT HEATING VENTILATION A/C REFRIGERATION

COMMERCIAL 61% 54% 65% 55%

LIGHT COMMERCIAL 55% 48% 58% 44%

INDUSTRIAL 33% 29% 34% 30%

INSTITUTIONAL 32% 29% 34% 30%

RESIDENTIAL 54% 48% 57% 34%

MORE THAN ONE 86% 80% 91% 73%

READERS RESPONSES TO ADS

44.5%VISITED AN

ADVERTISER'S WEBSITE

54.5%USED A SEARCH ENGINE TO FIND

MORE INFORMATION

TAKE ACTION AFTER SEEING AD

HAVE PURCHASINGINVOLVEMENT

USE ADS AS A SOURCE FROM NEW PRODUCTS AFTER SEEING AD

83%82%

77%

*Percentages taken from the RSES Journal June 2015 AAM Publisher’s Statement.

SERVICE TECHNICIAN

OPERATIONS/MAINTENANCE

(Facility Managers)

CONTRACTORSOTHERS ALLIED TO FIELD

STUDENTSALES INSTRUCTORSENGINEER

2.9% 3.3% 5.1% 9.8% 11.0% 14.9% 24.2% 28.8%

Unless indicated otherwise, all statastics from the stat pages derived from the 2012 Readership Survey of HVACR Publications conducted by Research USA, Inc.

AVERAGE REVENUE


&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

PURCHASING INVOLVEMENT OF COMPONENTS/TOOLS/SUPPLIES PERCENTAGE

MORE THAN ONE 97%

HAND TOOLS 78%

REFRIGERANTS 76%

AIR FILTERS 74%

MOTORS 73%

GAUGES 71%

TEMPERATURE CONTROLS/THERMOSTATS 71%

RELAYS/CONTACTORS/STARTERS 70%

BRAZING/SOLDERING TOOLS 69%

POWER TOOLS 69%

COIL CLEANERS 67%

FILTERS/DRIERS 66%

REFRIGERANT CONTROLS 66%

CAPACITORS 65%

COMPRESSORS 65%

FANS/BLOWERS 63%

TEST INSTRUMENTS/ANALYZERS 62%

PIPING 60%

VACUUM PUMPS 60%

COILS 58%

INSULATION 51%

HEAT EXCHANGERS 48%

SHEET METAL 47%

DUCT SEALANTS/ADHESIVES 44%

TRUCKS/VANS 37%

AIR CLEANERS/PURIFIERS 35%

WATER-TREATMENT CHEMICALS 30%

COMPUTER HARDWARE/SOFTWARE 29%

CO MONITORS 27%

CO2 MONITORS 25%

DATA LOGGER 25%

PURCHASING INVOLVEMENT OF EQUIPMENT PERCENTAGE

MORE THAN ONE 90%

RESIDENTIAL A/C UNITS 57%

GAS FURNACES 56%

LIGHT-COMMERCIAL A/C UNITS 55%

DUCTLESS SPLIT SYSTEMS A/C 53%

HEAT PUMPS 53%

PACKAGED A/C, GAS-HEATING UNITS 50%

REFRIGERATION SYSTEMS 47%

PACKAGED TERMINAL A/C UNITS 44%

REFRIGERANT RECOVERY/RECYCLING EQUIPMENT 41%

ICE MACHINES 38%

BOILERS 37%

ELECTRIC FURNACES 33%

HUMIDIFIERS 33%

REACH-IN COOLERS/ FREEZERS 33%

CHILLERS 32%

WALK-IN COOLERS/FREEZERS 30%

DEHUMIDIFIERS 28%

HYDRONIC (WET) HEATING SYSTEMS 27%

BUILDING-MANAGEMENT SYSTEMS 23%

COOLING TOWERS 23%

GEOTHERMAL SYSTEMS 20%

RSES and RSES Journal are active on social media sites like Facebook, Twitter and LinkedIn. Each month we post what is trending

on each of these sites in the magazine. Join the conversations for even more exposure to your company and brands.

28.8%

24.5%

16.6%15.4%

14.4%

UP TO $500,000

$500,000— 999,999

$1—2 MILLION

$2.5—9.9 MILLION

$10 MILLION

OR MORE

STATSREADER STATS

Unless indicated otherwise, all statastics from the stat pages derived from the 2012 Readership Survey of HVACR Publications conducted by Research USA, Inc.


MONTH VALUE ADDS*

PRODUCTFOCUS EDITORIAL FEATURES** BONUS

DISTRIBUTION

January Space Closing: Nov. 25, 2015 Ad Materials: Nov. 27, 2015

AHR Expo Package Software/Apps AHR Expo

FeatureSystem Life-

cycle Analysis Fans Modulation Technologies AHR EXPO

FebruarySpace Closing: Jan. 6, 2016 Ad Materials: Jan. 8, 2016

Showcase Shuffle IAQ Ductwork

DesignZoning/Air Balancing

Air-flow Measurements

Fans/Blowers

MarchSpace Closing: Jan. 27, 2016 Ad Materials: Jan. 29, 2016

Tech Solutions

Readers' Choice Awards

Ice Machines Thermography Refrigerants Readers'

Choice Awards

NADCA ANNUAL MEETING HVACR EDUCATORS &

TRAINERS CONF.

AprilSpace Closing: March 2, 2016 Ad Materials: March 4, 2016

Showcase Shuffle Efficiency

Energy-management

SystemsVFDs Motors Solar Cooling/

Heating

MaySpace Closing: March 30, 2016

Ad Materials: April 1, 2016

Showcase Shuffle

Cooling Season Startup

Preventive Maintenance Coil Cleaning Heat

PumpsPTACs vs.

Mini-splits

JuneSpace Closing: May 4, 2016 Ad Materials: May 6, 2016

Showcase Shuffle

Tools & Test Instruments

Leak Detection/Repair Schematics Condensing Units Dehumidification

ATMOSPHERE AMERICA SKILLSUSA

JulySpace Closing: June 1, 2016 Ad Materials: June 3, 2016

Showcase Shuffle

Wireless Communication RTUs Belts/Sheaves Load Calculations/

System SizingCooling Towers

AugustSpace Closing: June 29, 2016

Ad Materials: July 1, 2016

Showcase Shuffle Refrigeration Walk-ins Valves Compressors Supermarket

SystemsNAFA ANNUAL CONVENTION

SeptemberSpace Closing: Aug. 3, 2016 Ad Materials: Aug. 5, 2016

Showcase Shuffle

Heating Season Startup

Boiler Maintenance/

TroubleshootingControls Circuit

BoardsCombustion

Analysis

OctoberSpace Closing: Aug. 31, 2016

Ad Materials: Sep. 2, 2016

Company Profile

RSES Conference Preview

Equipment Sizing Air Filtration Sheet

MetalEnergy Audits

RSES ANNUAL CONF. SMACNA ANNUAL

CONVENTION AMCA ANNUAL

MEETING

NovemberSpace Closing: Sep. 28, 2016

Ad Materials: Oct. 5, 2016

Showcase Shuffle Trucks/Vans Thermostats Sensors Humidification Alarms HARDI ANNUAL

CONFERENCE

DecemberSpace Closing: Nov. 2, 2016 Ad Materials: Nov. 5, 2016

Showcase Shuffle

AHR Expo Preview Bearings Standards/

RegulationsEfficiency Ratings

Noise Abatement

2016 EDITORIAL CALENDAR

*For Detailed Ad Perk descriptions, see Marketing Opportunities page or contact an Ad Sales Rep. ** Editorial topics are subject to change.

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

Note: Bleeds are only available for full-page ads. For full-bleed ads, crop marks should not encroach into bleed. Live safety area 1/2" from trim. Bleed dimensions include 5/8" at top and bottom page and 5/8" at sides.

RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensions specified here.

COVER POSITIONS (full pages only): 15% added to earned fre-quency rate for covers 2 and 4; 10% added to earned rate for cover 3. FREQUENCY DISCOUNTS, COMMISSION, PAYMENTS: All contracts, insertion orders and copy are subject to publisher’s approval. Ads are billed at the one-time rate unless a contract is submitted for a specific frequency rate/time period. Contracts canceled before completion will be short-rated at the earned rate. Copy and contract regulations listed in Standard Rate & Data Service apply. Recognized advertising agencies receive a 15% discount.

CANCELLATIONS: Cancellations/order changes must be submitted to the publisher in writing. Publisher accepts no liability

for verbal cancellations. Orders for all space are non-cancelable 15 days prior to space-closing date. Orders for cover pages and guaranteed position pages are non-cancelable. Supplied inserts are non-cancelable two months preceding date of issue.

FILE REQUIREMENTS & RESTRICTIONS: Please submit ad materials in a hi-res .pdf format to the attention of the Art Director at RSES Journal, 1911 Rohlwing Road, Suite A, Rolling Meadows, IL 60008-1397, or email [email protected]. Images mailed must be saved on a Mac-formatted CD/DVD and include a high-end, color-accurate proof for comparison. Graphics submitted to RSES Journal for value- adds or editorial use should be 300 dpi .eps or .tif files. For more information, contact the Art Director at 847-759-4030.

EF

G H

I

D

JK

BA C

Rates are for four-color gross.

SPECS&RATES

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION


RSES Journal distinguishes itself from other print publications via its peer-reviewed technical articles containing content that can be applied on the jobsite. Our representatives will work with you based on your marketing needs and within your budget to ensure your marketing dollars are used appropriately to attain high-quality leads. PRINT AD SPECS TRIM SIZE: 8 1/8" x 10 7/8" (8.125 x 10.875)

A COVER SNIPE 4" x 3" x 4" B FULL PAGE (with bleed) 8 3/8" x 11 1/8" (8.375 x 11.125)C FULL PAGE 7 1/8" x 9 7/8" (7.125 x 9.875)D 2/3-PAGE VERTICAL 4 5/8" x 9 7/8" (4.625 x 9.875)E 1/2-PAGE ISLAND 4 5/8" x 9 7/8" (4.625 x 7.25)F 1/2-PAGE HORIZONTAL 7 1/8" x 4 7/8" (7.125 x 4.875)G 1/2-PAGE VERTICAL 3 1/2" x 9 7/8" (3.5 x 9.875)H 1/3-PAGE SQUARE 4 5/8" x 5" (4.625 x 5)I 1/3-PAGE HORIZONTAL 7 1/8" x 3 2/8" (7.125 x 3.25)J 1/3-PAGE VERTICAL 2 3/16" x 9 7/8" (2.187 x 9.875)K 1/4-PAGE SQUARE 3 1/2" x 4 7/8" (3.5 x 4.875)

SIZE 1x RATE 3x RATE 6x RATE 12x RATE

FULL PAGE $6,155 $5,515 $5,140 $4,590

2/3-PAGE $4,210 $3,980 $3,690 $3,335

1/2-PAGE ISLAND $3,745 $3,585 $3,365 $2,990

1/2-PAGE $3,580 $3,315 $3,120 $2,860

1/3-PAGE $2,895 $2,785 $2,630 $2,460

1/4-PAGE $2,620 $2,520 $2,365 $2,250

2016 Display Advertising Rates

qBEST VALUE!

VALUE&ADDS

RSES Journal offers qualifying advertisers FREE specialized and targeted monthly ad-perk benefits. Bonus distribution (see Editorial Calendar) is carefully considered each month when scheduling these benefits. In addition to print, each monthly ad perk is posted to an RSES Journal Ad Sponsors section of the website. Viewers can open an electronic version of the print version each month and link directly to advertisers’ homepages at no additional cost.

SPECSAHR Expo Package = $795 Value-addCompanies exhibiting at the 2016 AHR Expo that purchase a 1/3-page ad or larger qualify for a FREE AHR Expo Product Showcase in that issue. Advertisers’ AHR booth numbers are listed with their Showcase.SPECS: Submit a 50-word description and a 300-dpi, 1” x 1” photo of a product exhibited at the AHR Expo. AVAILABLE: January

Company Profile = $795 Value-addCompanies purchasing a 1/3-page ad or larger receive a FREE Company Profile. A prompt to view advertisers’ print ad is included with the reader service number. Advertisers in this issue qualify for a 50% discount off any size regular-priced ad in RSES’ Annual Conference Program (an additional $500 Value-add). SPECS: Submit a 50-word company description and a 300-dpi, 3” x 3” logo.AVAILABLE: October

Tech Solutions = $2,400 Value-add for 1-page advertisers & $1,900 for 1/2-/2/3-page advertisersFull-page advertisers qualify for a FREE 1/2-page of editorial space in this special section, and 1/2- and 2/3-page ads qualify for a FREE 1/4-page of editorial space. Editorial should incorporate technical information about a product and how it can address problems in the field. SPECS: Photos should be 3" x 3" and 300-dpi or higher. Submitted text should be at least 200 words for a 1/2-page of editorial space and 100 words for a 1/4-page. AVAILABLE: March

Showcase Shuffle = $795 Value-addThe Showcase Shuffle ad perk allows advertisers purchasing a 1/3-page or larger ad a FREE opportunity to promote their choice of either a product or their website. SPECS: Submit a 50-word description and a 1" x 1", 300-dpi image of the item being showcased. Web Showcases do not receive reader service numbers because websites are listed in the text. AVAILABLE: February, April, May, June, July, August, September, November, December

MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed with the editorial calendar.

AHR

EXPO

SAM

PLE

COM

PAN

Y PR

OFI

LE S

AMPL

ETE

CH

SO

LUTI

ON

S SA

MPL

ESH

OW

CA

SE S

HU

FFLE

SAM

PLE

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION


CLA

SSIF

IED

SAM

PLE

E

DE

H

F

G

A

CLA

SSIF

IED

SAM

PLE

H

D C

BB

A

C

GF

CLASSIFIED ADS

&CALENDAR

&DI GITA

L&STATS

&PRIN

T

Classified ads offer great visibility at a lower rate! All classified ads receive a lead-generating reader service number just like our display ads. RSES Journal's creative team will assist on the creation of your ad.

SPECS A 1-COLUMN x 1" (2 ¼" x 1") VERTICAL OR HORIZONTALB 1-COLUMN x 2" (2 ¼" x 2") VERTICAL OR HORIZONTALC 1-COLUMN x 3" (2 ¼" x 3") VERTICAL OR HORIZONTALD 1-COLUMN x 4" (2 ¼" x 4") VERTICAL OR HORIZONTALE 1-COLUMN x 5" (2 ¼" x 5") VERTICAL OR HORIZONTALF 2-COLUMN x 1" (4 1/2" x 1") VERTICAL OR HORIZONTALG 2-COLUMN x 2" (4 1/2" x 2") VERTICAL OR HORIZONTALH 2-COLUMN x 3" (4 1/2" x 3”) VERTICAL OR HORIZONTAL

MATERIAL SUBMISSION: Please submit ad materials in a hi-res .pdf format to [email protected]. Material due dates are listed with the editorial calendar.

Classified ContactTheresa ClendeningCasey & Associates847-223-5225 [email protected]


&VISION


SIZE 1x RATE 3x RATE 6x RATE 12x RATE

1 COLUMN x 1" $195 $180 $165 $150

1 COLUMN x 2" $295 $280 $265 $250

1 COLUMN x 3" $345 $330 $315 $300

1 COLUMN x 4" $395 $380 $365 $350

1 COLUMN x 5" $445 $430 $415 $400

2 COLUMN x 1" $295 $280 $265 $250

2 COLUMN x 2" $395 $380 $365 $350

2 COLUMN x 3" $545 $530 $515 $500

2016 classified Advertising Rates

qBEST VALUE!

No agency commission paid on classified advertising.

DYNAMIC EDITION

Launched in August 2015, RSES Journal’s Dynamic Edition offers additional opportunities to engage with our readers/Members. This flip-book digital version of our print edition offers: feature/department navigation from the cover and table of contents; editorial/advertorial Web and email links (free if included in article or ad); bookmarks; drop-down menus displaying special content pages, advertisers and archives; sticky notes; Google translation in text view; keyword search and more. Several advertorial opportunities beyond these basics are also available.

2016 SPECIAL INTRODUCTORY PRICINGA SPECIAL PAGE: FRENCH GATES $1,700A SPECIAL PAGE: TIP-ON/-IN $1,200A SPECIAL PAGE: BELLY BAND $1,000 B FLASH ANIMATION $1,000C SLIDE SHOW (for 5 slides) $800D EMBEDDED AUDIO, VIDEO AND MARGIN AD $500E CUSTOM DROPDOWNS AND DROPDOWN EDITS $500F TAB MARKERS $200G SPECIAL WEBSITE OR EMAIL LINK $100

SPECSCreative spec sheets will be provided upon purchase, as they vary greatly depending on ad.

Samples of these and additional Dynamic Edition advertorial opportunities are available at bit.ly/RSESJournalDE.

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

FREN

CH

GAT

E SA

MPL

EAU

DIO

SAM

PLE

BELL

Y BA

ND

SAM

PLE

VID

EO S

AMPL

E

MONTHLY


MONTHLY

WEBINAR SPONSORSHIP

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION


SPONSORSHIP BENEFITS

TECHNICAL WEBINAR

SPONSORS

MANUFACTURER WEBINAR

SPONSORS

Logo in RSES Journal coverage (includes ads listing webinars) 4 4

Logo/Link on blast invitations (sent three times: save the date,

reminder and final call)4 4

Registration Form Questions (ability to ask registrants

two questions)4 4

Logo on intro and closing slides 4 4

Company name mentioned by moderator at

start and end of webinar4 4

Logo/Link on recorded archive page with media file 4 4

Complete registration/attendee list 4 4

Performance reports 4 4

Ability to invite anyone in their customer base to attend the live webinar

4 4

A .wmv file of the recorded webinar 4

PROGRAM IMPRESSION OPPORTUNITIES**

**Counts are based on a 3-month program put in place prior to sponsored event.

ADVERTISEMENT CIRCULATION IMPRESSIONS

Logo in RSES ad featured in RSES Journal

10,000 x 3 issues (x2 w/pass-along rate) 60,000

Email blast to RSES Members 5,000 x 3 blasts 15,000

Webinar intro page 3–5 minutes while introducing speaker 200

Follow-up emails (thanks for attending/survey or

sorry you couldn’t make it)400 800

Archive Pages (Members-only page) 200 200

AVERAGE POTENTIAL IMPRESSION TOTAL 76,200

RSES Webinar sponsorships are a great way to gain hard leads. Designed to augment RSES’ training programs, these webinars feature industry experts presenting on a variety of topics, all of which are offered to RSES Members as a free membership benefit. Join us in our continued mission to educate the industry by sponsoring an upcoming webinar.

TYPES OF SPONSORSHIPSRSES Technical Series Webinars feature industry experts presenting on an array of HVACR-related topics. RSES coordinates the speaker and content forthis monthly series.

RSES Manufacturer Series Webinars give the sponsor the opportunity to provide presenters, topics and content.* They are promoted in the same manner to RSES’ membership base. Sponsors for these webinars get to select the dates for their webinar. *Presentations have to be technical in nature and non-proprietary.

PRICINGEXCLUSIVE SPONSORSHIP $5,000/MONTH

MATERIAL SUBMISSION: Materials should be emailed to [email protected] eight weeks prior to scheduled webinar.

MONTHLY

rSESJOURNAL&COM

RSES Journal’s website features access to the latest issue’s content, Web-only features, case studies and white papers, as well as the latest industry news. Your banner ads are guaranteed better-than-average impressions and clicks with the site receiving an annual average of 223,702 Web visitors (47% new/53% returning), viewing an average of four pages per visit.

SIZES/PRICESA 160 x 600 SKYSCRAPER $750B 468 x 60 BANNER $675C 468 x 60 FOOTER BANNER $500D 211 x 60 BANNER $475E 180 x 150 RECTANGLE $475F 125 x 125 TILE $475

SPECSBANNER AD DIMENSIONS: Files should be sized according to be purchased: 160 x 600, 468 x 60, 211 x 60, 180 x 150 pixels.

ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif. Include URL section should link to.

MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to the first of each month.RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensions specified here.

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

18,273AVERAGE SESSIONS PER MONTH

64,349AVERAGE PAGE VIEWS PER MONTH

WEB

SITE

SAM

PLE

B

C

D

E

D

F

A


NEWV I S I T O R S P E R M O N T H

53%47%V I S I T O R S P E R M O N T H

RETURNING

eBLA

ST S

AMPL

EeB

LAST

SAM

PLE

EBLAST

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

Interested in advertising a specific message to RSES/RSES Journal email recipients? Consider an RSES Journal eBlast! eBlasts enable advertisers to deliver a specific message or promotion to RSES Members and RSES Journal subscribers using an RSES email template. Email lists for eBlasts can be sent to our entire list or broken down by geographical area or job title.

PRICING$400/1,000 NAMES MINIMUM OF 1,000 NAMES

SPECSThe RSES email header and footer is 612 x 725 pixels, how-ever your creative can be wider or longer if needed. HTML files with images embedded in the code are ideal, however, separate images may be sent and we can place them into the template.

EMAIL SUBJECT: A subject line as it should appear in the email notification.

HTML: HTML files should include a text version of the HTML for the text-only opt-ins.

ACCEPTED FILE FORMATS: HTML files should include a text version of the HTML for the text-only opt-ins. Images not em-bedded in the HTML should be saved at 72 dpi as either .jpg or .gif files in RGB format. Images should not exceed 250 KB.

MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to eBlast date. RSES Journal sales representatives will work with you to schedule a date that suits your needs.


RSES JOURNA L .COM & 1 1

2016 elements scheduleMONTH MATERIALS DUE LAUNCH DATE

JANUARY JAN. 11, 2016 JAN. 25, 2016

FEBRUARY FEB. 15, 2016 FEB. 29, 2016

MARCH MARCH 14, 2016 MARCH 28, 2016

APRIL APRIL 11, 2016 APRIL 25, 2016

MAY MAY 16, 2016 MAY 31, 2016

JUNE JUNE 13, 2016 JUNE 27, 2016

JULY JULY 11, 2016 JULY 25, 2016

AUGUST AUG. 15, 2016 AUG. 29, 2016

SEPTEMBER SEPT. 12, 2016 SEPT. 26, 2016

OCTOBER OCT. 17, 2016 OCT. 31, 2016

NOVEMBER NOV. 14, 2016 NOV. 28, 2016

DECEMBER DEC. 12, 2016 DEC. 27, 2016

&CALENDAR

&DI GITA

L&STATS

&PRIN

T

MONTHLY

ELEMENTS

Elements monthly electronic newsletter gives subscribers an additional outlet for the latest technical information being used in the field, offered in the form of features, case studies and an advice column that allows readers to submit technical questions to RSES Journal’s Technical Review Committee—all of which is unique from the print edition. A 24% open rate ensures subscribers are seeing and clicking on your message.

SIZES/PRICESA SPONSOR MESSAGE $625B 468 x 60 BANNER $575C PRODUCT SHOWCASE $395D 125 x 125 TILE $365E 211 x 60 BANNER $350

SPECSSPONSOR MESSAGE: Sponsors should submit 75 words and a 72-dpi image no larger than 200 x 200 pixels.

BANNER AD DIMENSIONS: Files should be sized according to be purchased: 468 x 60, 125 x 125 or 211 x 60 pixels.

PRODUCT SHOWCASES: Product Showcases require 50 words and a 72-dpi image no larger than 200 x 200 pixels.


MATERIAL SUBMISSION: Materials should be emailed to [email protected]. Material due/launch dates listed below.

&VISION

D

D

B

B

E

E

A

C

C

ELEM

ENTS

SAM

PLE



C

B

B

B

A

ESSE

NTI

ALS

SAM

PLE

B

B B

Essentials quarterly eNewsletter showcases the latest products, services and videos available on the market that service technicians, contractors and facility professionals need to do their jobs. Get your products seen in this eNewsletter, which delivers a 23% average open rate.

SIZES/PRICESA FEATURED SPONSOR PRODUCT $650B PRODUCT SHOWCASE $475C VIDEO SHOWCASE $475 SPECSFEATURED SPONSOR MESSAGE: Sponsors should submit 75 words and a 72-dpi image no larger than 500 x 500 pixels.

PRODUCT SHOWCASE: Product Showcases require 50 words and a 72-dpi image no larger than 200 x 200 pixels.

VIDEO SHOWCASE: Video Showcases require 50 words and a 72-dpi image with a play button on it. We can create one for you, but need the link to the video in order to do this.


MATERIAL SUBMISSION: Materials should be emailed to [email protected]. Material due/launch dates listed below.RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensions specified here.

ESSENTIALS

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

2016 ESSENTIALS SCHEDULEMONTH MATERIALS DUE LAUNCH DATE

FEBRUARY JAN. 29, 2016 FEB. 12, 2016

MAY APRIL 29, 2016 MAY 13, 2016

SEPTEMBER SEPT. 2, 2016 SEPT. 16, 2016

DECEMBER DEC. 2, 2016 DEC. 16, 2016

QUARTERLY


Saturate this template eNewsletter with customized content/ads exclusively related to your company. The prominent RSES Journal logo placement offers Members/subscribers with our brand recognition while providing them with insights about your company products and services. In addition to offering technical information about your offerings (via case studies or white-paper teasers), connect readers directly to your products through the banner and tile ads and product showcases. A special features section may include anything from an events calendar to a contact directory, and a slim-column callout can offer anything from questions and answers about your specific products to client reviews. The RSES Journal Staff will work diligently to help you tailor your content and ads for our readers/Members.

PRICINGEXCLUSIVE SPONSORSHIP $5,000/MONTH

SPECSA COMPANY LOGO B 211 x 60 BANNER C 468 X 60 BANNER D (2) 125 x 125 TILE E (2) PRODUCT SHOWCASES F (3) CASE STUDY OR WHITE PAPER WRITE-UPS G SPECIAL FEATURES SECTION H SLIM-COLUMN CALLOUT

COMPANY LOGO: Company logo should be 72-dpi and 500 x 500 pixels. Logos are sized according to space, so size may vary.BANNER AD DIMENSIONS: Files should be sized according to how template is customized: 468 x 60, 125 x 125 or 411 x 60 pixels. You may also utilize sections B and C together to showcase a 798 x 90 leaderboard banner.PRODUCT SHOWCASES: Product Showcases include 50-words each and and accompanying 72-dpi images, each about 200 x 200 pixels.CASE STUDY OR WHITE PAPER WRITE-UPS: Case Study or White Paper Write-ups (3 available) should include titles and a one-paragraph teaser (about 100 words each) for the eNewsletter. Complete story landing page may be hosted on our site or yours.SPECIAL FEATURES: Special Features Section should include 200 words and a 72-dpi imageSLIM-COLUMN CALLOUT: Slim-column Callout can fit approximately 200 words, but may be utilized for images, additional tile ads or as a contact resource section.ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif. Include URLs sections and banners should link to.MATERIAL SUBMISSION: Materials should be emailed to [email protected] eight weeks prior to scheduled launch.RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensions specified here.

CUSTOM ENEWSLETTER

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION

F

F

G

FD

D

CB

E

E

H

A

SPEC

IAL

EDIT

ION

SAM

PLE


RSES Journal's eReponse eNewsletter is the electronic reader service card for the monthly print edition. Readers receive all of the products and services mentioned in RSES Journal each month in an easy-to-read format. Ad opportunities are available in the form of ad sponsor banners showcased in email sent to readers/Members. In addition, a company/product listing is created for sponsors at the landing page of the electronic reader service card, providing hard-lead opportunities each month.

SIZES/PRICESA 468 x 60 BANNER $625B 234 x 60 BANNER $475

SPECSBANNER AD DIMENSIONS: Files should be sized according to be purchased: 468 x 60 or 234 x 60 pixels.

ACCEPTED FILE FORMATS: Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif. Include URL banner should link to.

MATERIAL SUBMISSION: Materials should be emailed to [email protected] two weeks prior to the first of each month.RSES Journal reserves the right to resize any incorrectly sized ads/images to fit the dimensions specified here.

eRES

PON

SE S

AMPL

E

A

B B

eRES

PON

SE P

ROD

UC

T LA

ND

ING

PAG

E SA

MPL

E

MONTHLY

ERESPONSE

&CALENDAR

&DI GITA

L&STATS

&PRIN

T&VISION


RSES Journal, the official monthly magazine of RSES, is the industry’s leading source for technical information that HVACR contractors, technicians and facility managers can apply on the jobsite. The RSES Journal editorial staff works with longtime experts in RSES and the HVACR industry to produce comprehensive, authoritative technical articles covering the installation, servicing, maintenance, and troubleshooting of HVACR equipment and components, as well as new technologies. Both the Association and the publication, along with industry partners, work together to keep contractors, service technicians and facility managers abreast of the latest innovations—and trained and certified to compete in today’s HVACR arena.

RSES JOURNAL MISSION STATEMENT RSES Journal’s mission is to provide authoritative, useful information to the RSES Member and the HVACR industry on the installation, maintenance, service and repair of HVACR equipment; new technology; new products; industry trends and issues; business management and customer service; and news about RSES Regional, State and Chapter activities. RSES Journal supports RSES’ mission to provide world-class training and education for its Members and the HVACR industry.

RSES MISSION STATEMENTTo provide opportunities for enhanced technical competence by offering comprehensive, cutting-edge education and certification to our Members and the HVACR industry. To advance the professionalism and proficiency of our industry through alliances with other HVACR associations. RSES, a 501(c)(6) membership organization, currently has nearly 10,000 Members in 193 active Chapters in the U.S. and Canada, with additional technicians routinely using its training material in 50 countries across six continents.

RSES Journal, the official monthly magazine of RSES, is the industry’s leading source for technical information that HVACR contractors, technicians and facility managers can apply on the jobsite. The RSES Journal editorial staff works with longtime experts in RSES and the HVACR industry to produce comprehensive, authoritative technical articles covering the installation, servicing, maintenance, and troubleshooting of HVACR equipment and components, as well as new technologies. Both the Association and the publication, along with industry partners, work together to keep contractors, service technicians and facility managers abreast of the latest innovations—and trained and certified to compete in today’s HVACR arena.

RSES JOURNAL MISSION STATEMENT RSES Journal’s mission is to provide authoritative, useful information to the RSES Member and the HVACR industry on the installation, maintenance, service and repair of HVACR equipment; new technology; new products; industry trends and issues; business management and customer service; and news about RSES Regional, State and Chapter activities. RSES Journal supports RSES’ mission to provide world-class training and education for its Members and the HVACR industry.

RSES MISSION STATEMENTTo provide opportunities for enhanced technical competence by offering comprehensive, cutting-edge education and certification to our Members and the HVACR industry. To advance the professionalism and proficiency of our industry through alliances with other HVACR associations. RSES, a 501(c)(6) membership organization, currently has nearly 10,000 Members in 193 active Chapters in the U.S. and Canada, with additional technicians routinely using its training material in 50 countries across six continents.

STAFF

RSES JOURNAL1911 Rohlwing Road, Suite A

Rolling Meadows, IL 60008-1397 T 800-297-5660 F 847-297-5038

www.rsesjournal.comwww.rses.org

Lori A. SchiavoPublisher/Editor T 847-759-4027

E [email protected]

Jordan BrandesAssociate Editor T 847-759-4032

E [email protected]

Stephanie RosheckArt Director

T 847-759-4030 E [email protected]

AD SALES REPSCasey & Associates

P.O. Box 149Grayslake, IL 60030 T 847-223-5225F 847-223-5281

Robert D. Casey T 847-223-5225 x10c 847-722-0250

E [email protected]

Theresa Clendening T 847-223-5225 x15

E [email protected]

Jennifer Drevline T 847-223-5225 x11

E [email protected]

Susan SammonsT 847-223-5225 x14

E [email protected]

2016 - RSES.org€¦ · Space Col sni g: Jan. 27, 2016 Ad Materials: Jan. 29, 2016 Tech Solutions Readers' Choice Awards Ice Machines Thermography Refrigerants Readers' Choice Awards

Documents