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2016 Overview-3

Feb 14, 2017

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Eric Woods
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Performance Predictability/Predictive Growth Modeling - OverviewPredictive Growth Institute

PPM/PGMPPM/PGMPerformance Predictability Model (PPM) is a non-financial measurement tool used for pre acquisition assessment to indicate the likelihood of continued, accelerated, or declining performance post acquisitionPredictive Growth Model (PGM) identifies key strategic factors impacting short or long term revenue and growth of a company, division, or product set.PGM is also used in new product/division launch to assure all business elements, messages, strategies, tasks, and teams are aligned with company goals, client expectations, and delivery requirements/abilities. Consists of 3 primary elementsHealth Rating Image a visual qualifier of strengths and weaknessesSignificance Index adjusts HRI into specific prioritiesPPM/PGM Report detailed report of findings and recommendationsHealth Rating Image6 main categories or Index Groupings (IG)24 scaled subcategories Vertical Index Line (VIL) Mapping of Risk Measurement Level (RML) PPM onlySignificance IndexAdjusts VIL measurements to identify significance to performance/growth goalsRemoves outliers from VIS measurementsUtilizes IG co-efficient variables to adjust for industry accuracyUtilized as a continuous measurement as opportunities are executed

20 point Vertical Index Scale (VIS) on 24 Vertical Index Lines (VIL) within 6 Index Groupings (IG)Vision Executive Leadership/ VisionTeam Understanding/acceptanceAligned with client needIndustry AlignmentProductQualityDiversityAvailabilityKey product knowledgeMarketing/Database Strategy/Market Segmentation Database Quality Marketing/Sales IntegrationDelivery EffectivenessSales Leadership RatingDatabase/Customer Access/ManagementSales EfficiencyTool Usage/Forecasting AbilityExecution On time deliveryOrder Accuracy/Initial InstallationPunch/Installation Follow-upPartner Participation/Brand VisibilityAssociation/Partners Association/Partner KnowledgeMember/Partner ParticipationMarketing Opportunities/Database Access Endorsements

Data collection for VIS rating established through, interviews, questionnaires, database review, online research, costumer surveys in each Index Grouping (IL)Building the PPM/PGM

Collecting the DataDepending on the model and extent of the report; data is collected through multiple sources in order to provide a 360 degree view of the company and 24 key identifiersInterviews and Questionnaires:4 Group Specific Questionnaires/Interviews (Exec, Sales, Marketing, Ops/Development/Delivery)Ranges from 12 40 participants (providing 600-2,000 data points)Customer Questionnaires/Interviews (optional)Data Review:Samplings from Marketing and Sales databases to test for accuracy/completenessSales Efficiency Reporting Data ReviewCompetitive Review:Independent Competitive ReviewAlignment between Independent Competitive Review and Internal Competitive PerceptionsThousands of pieces of data utilized, measured, and processed and narrowed down to 24 key business indicators

For each point on the Vertical Index Lines (VIL); multiple data points are evaluated in order to create a 360 degree view. Whether through research, live interviews, or online forms multiple questions asked in multiple ways, of multiple influencers are combined and calculated to create the single value point on each VIL. Once collected, data is valued and plotted on each of the 24 VIL spokes to create the Health Rating ImageTurning Data in to an Image

VisionPartnershipsProductExecutionSalesMarketing/Database

Health Rating Image

Understanding the HRI

VisionPartnershipsProductExecutionMarketing/Database

Vertical Index Lines (24) each line has a VIS of 20Index Grouping (IG) Total of 6Risk Measurement Level (high, medium, low)

Sales

Once the data points are established on the HRI, each point is run through a set of additional algorithms to determine the significance and confidence of that data. The significance is the Significance Index the confidence is the TailTurning the HRI into Action

Significance IndexEach element on the Significance Index will have a numeric value and tail. The value determines the rating, the tail determines the confidence factor. Ex: Association Memberships V=156 with a Tail of 2.5 (Tails are represented in dark amber).

All the data collected is published in a final report identifying methodologies, results, recommendations, and calculations and data findingsFinal Report

ReportReport includes:Summary data in HRI, full rating report, Significance Index, individual VIL informationPowerPoint presentation with findings and recommendationsIdentification and explanations of findings and primary concernsStrategies, actions, tactics, ownership, and measurements to address and fix low marksOverall Health Score (PPM only)

Sales EfficiencySales DatabaseMarketing DatabaseMarketing StrategyAssociation ParticipationAssociation BrandingForecastingVisionThe PPM/PGM Report